<h4>Conclusion</h4>
Many of the current eCommerce trends and predictions have been fuelled by an increase in competition only exacerbated by lockdown. With the internet flooded with more e-tailers, higher costs for advertising were a given, add to this the dominance of marketplaces and the importance of brand and differentiating yourself from the competition come to the forefront.

The future of eCommerce is not an easy one for start-ups. Choosing the right online partner to guide your business will have the power to make or break start-ups.