<span style="font-weight: 400;">The main objective of an eCommerce website is to gain more traffic and sell more products. There are several factors that go into achieving a successful eCommerce business but UX design plays a big part towards it.</span>

<span style="font-weight: 400;">The core of great UX design is to provide a smooth, logical and satisfying shopping experience. On top of that, a good visual design will help your brand image, taking your business to new heights.</span>

<span style="font-weight: 400;">An eCommerce UX design plays a major role in the first impressions of your website. These impressions can be positive or negative and can impact your sales. Statistics show that around 75% of visitors abandon their cart if they’re unhappy with their eCommerce shopping experience. </span>

<span style="font-weight: 400;">Therefore, it’s a good idea to leave the UX design process in the hands of the professionals at Actuate Agency. We can help provide an excellent user-friendly experience and improve your brand image. </span>

<span style="font-weight: 400;">To help you understand the need for good UX design, we’ve made a list of the benefits that it can provide for your eCommerce website. </span>

<span style="font-weight: 400;">Let’s get started! </span>
<h2><b>1. Increases Conversion Rate</b></h2>
<span style="font-weight: 400;">On an eCommerce website, customers have to entrust their personal data and money to your business. However, they won’t enter that information if your </span><a href="https://www.lcn.com/blog/7-tips-to-make-your-website-look-more-professional/" target="_blank" rel="noopener"><span style="font-weight: 400;">website doesn’t look professional and trustworthy</span></a><span style="font-weight: 400;">. </span>

<span style="font-weight: 400;">If users don’t feel comfortable on your website, they won’t spend a lot of time navigating your page. On top of that, they won’t purchase the products on your website because you’ll have lost credibility in their head.</span>

<span style="font-weight: 400;">You might have the best products for your audience but if you don’t present them well on your website, you’re bound to fail. A great user experience can help you gain that important credibility, increasing your conversion rate. </span>
<h2><b>2. Reduces Overload of Information</b></h2>
<span style="font-weight: 400;">When you provide too much information to your website visitor, they become distracted and lose focus on the product. It’s one of the most </span><a href="https://actuate.webpreview.co/ecommerce/4-common-ecommerce-mistakes/"><span style="font-weight: 400;">common mistakes made by eCommerce companies</span></a><span style="font-weight: 400;">. Instead, eCommerce websites must provide the necessary information to improve their SEO ranking. </span>

<span style="font-weight: 400;">While it’s important to display the product’s description, it won’t matter if you fail to present it properly. Due to this, you need the experts at Actuate Agency to create a good experience for your users. </span>

<span style="font-weight: 400;">We can help your website provide specific information in the right place. </span><a href="https://actuate.webpreview.co/services/design-ux/"><span style="font-weight: 400;">UX eCommerce designs</span></a><span style="font-weight: 400;"> help consumers purchase products quicker and increase sales.</span>

<span style="font-weight: 400;">This is because consumers don’t have to spend a lot of time and effort to get the information they want about the product. </span>
<h2><b>3. Boosts Engagement </b></h2>
<span style="font-weight: 400;">One of the main objectives of using UX design on eCommerce websites is to make users more involved in the shopping experience. </span><a href="https://actuate.webpreview.co/services/design-ux/"><span style="font-weight: 400;">Good UX designs</span></a><span style="font-weight: 400;"> can help customers feel like they can interact well with your website. </span>

<span style="font-weight: 400;">It should consist of a straightforward design that catches the user’s eye and impacts their shopping experience positively. You should also ensure that the experience is unique and separates you from your competitors. </span>

<span style="font-weight: 400;">Consistent design and tone can help you achieve more user engagement and it also provides a good brand image. If you don’t focus on these two elements, you may create confusion among users and they’ll </span><a href="https://blog.hubspot.com/marketing/why-people-leave-your-website" target="_blank" rel="noopener"><span style="font-weight: 400;">lose interest in your website</span></a><span style="font-weight: 400;">. </span>

<span style="font-weight: 400;">Therefore, you must make sure that the elements are interactive and create a need for exploring other pages on your website. The </span><a href="https://actuate.webpreview.co/contact/"><span style="font-weight: 400;">experts at Actuate Agency</span></a><span style="font-weight: 400;"> can help you provide good UX design for your eCommerce visitors. </span>
<h2><b>4. Increases Customer Loyalty</b></h2>
<span style="font-weight: 400;">Customers will begin to become loyal to your eCommerce website if you consistently provide a good experience. This means that your website can receive an increased retention rate. </span>

<span style="font-weight: 400;">By taking customer feedback and catering to their needs with an </span><a href="https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/"><span style="font-weight: 400;">effective eCommerce plan</span></a><span style="font-weight: 400;">, you will create a good impression. This also helps consumers become familiar with the product and develop a good relationship with the company.</span>

<span style="font-weight: 400;">Due to this, you’ll need good UX designs for your website to create the most efficient and enjoyable experience. We can help take customer feedback and provide necessary </span><a href="https://actuate.webpreview.co/services/design-ux/"><span style="font-weight: 400;">UX design changes to your eCommerce website</span></a><span style="font-weight: 400;">. </span>

<span style="font-weight: 400;">This ensures that your customers are consistently </span><a href="https://www.swiftlocalsolutions.com/blog/6-ways-you-can-improve-your-customers-shopping-experience-and-increase-sales-without-spending-a-bunch-of-money" target="_blank" rel="noopener"><span style="font-weight: 400;">satisfied with the shopping experience</span></a><span style="font-weight: 400;">, keeping them loyal to your company. </span>