<h3>The Problem.</h3>
Feeling somewhat restricted and unable to refresh their existing site to provide the improved online shopping experience that they would have liked, Reliant required additional functionality to stand out from their competition. With their existing supplier only releasing features en-masse to all suppliers, the electrical retailer sought differentiation.

They embarked on a journey to reconnect with their customers. To do so, they needed to take full ownership of their site. With complete control, Reliant could build a sustainable platform with greater longevity, facilitating their growth and ensuring they reached their ambitious sales targets.