Site speed isn’t a nice-to-have - it’s the foundation of performance. Every second delay in page load can cut conversions by 7%. For mobile users, it’s even worse. A single second’s delay can slash conversions by up to 20%.

Two seconds too slow? Your bounce rate could double. 47% of users expect a site to load in under 3 seconds - and they’ll leave if it doesn’t. Google cares about speed, too. Slow sites don’t rank. That means fewer eyes, less traffic, and a store that doesn’t keep up.