<h3>The Problem</h3>
Having expanded at pace, building a loyal army of customers on social channels, this up-and-coming casual clothing brand required a polished, professional, feature-rich shopping experience, reflecting their ethos and culture.

Focused on conversions and the user experience, the brand-new site was to be crafted with their pastel-branded social activity in mind, providing an online customer journey that could hold its own, competing with established sites, including BooHoo, MissGuided, and ASOS.