(8518,1,'2026-02-15 13:21:07','2026-02-15 13:21:07','<h2 class=\"p1\">Blogging For Your Business</h2>\n<p class=\"p2\">We all hate ads, that\'s a fact! So when it comes to marketing, it makes sense to focus on content rather than more traditional, ignored methods of advertising. Blogs are directly responsible for over 430% more indexed pages and 97% more indexed links. You can\'t ignore those numbers; it\'s time to start blogging for your business.</p>\n<p class=\"p2\">So why do users prefer blog posts over other advertising methods? The main reasons include feeling closer to a company after reading blog posts as well as feeling more positive about a company, everything you\'re looking for to ease visitors down the conversion path.</p>\n<p class=\"p2\">But what if you don\'t have the time or really can\'t bring yourself around to the thought of crafting the perfect blog post? Well, why not consider outsourcing? 62% of companies outsource their content marketing to agencies like us here at Actuate Digital and see an upturn in traffic and sales because of it.</p>\n\n<h3 class=\"p2\">How To Start Blogging With Your Existing Website</h3>\n<p class=\"p2\">Congratulations, you\'ve decided that blogging is the next logical step to increase brand awareness, visitors and sales, but how should you start and what software should you use?</p>\n<p class=\"p2\">Unfortunately, there is no one-size-fits-all answer to this question. The answer can vary depending on your current website setup, personal preferences and features you\'re looking for in blogging software. We do, however, have a few suggestions to make the process of choosing easier and a lot of the time it includes the term WordPress!</p>\n\n<h4 class=\"p2\">Existing WordPress Users</h4>\n<p class=\"p2\">If you\'re already using WordPress to manage your website, you\'re in luck. Over 63.5% of all content managed sites use WordPress, which amounts to over one-third of all websites in existence today. It\'s a scalable platform designed originally for blogging, so you\'re already well on the way to success.</p>\n\n<h4 class=\"p2\">Magento Users</h4>\n<p class=\"p2\">For those using Magento, arguably one of the most popular eCommerce platforms today, FishPig produces a free extension for both Magento 1 and Magento 2, which integrates WordPress into the Magento architecture. Once installed, you\'re free to enjoy all the benefits of Magento for selling and WordPress for blogging.</p>\n\n<h4 class=\"p2\">Shopify &amp; BigCommerce Users</h4>\n<p class=\"p2\">While it\'s not currently possible to integrate WordPress directly with Shopify or BigCommerce, you do have many options available to you when it comes to creating a blog.</p>\n<p class=\"p2\">The first is using the inbuilt blogging capabilities of each system, while basic, they are more than adequate for the occasional blog post. The second option is to use one of the many third-party blogging plugins available.</p>\n<p class=\"p2\">Users with a love of WordPress can even set up their blog using a sub-domain such as blog.domain.com and install WordPress here. The drawback, however, is that Google classifies both www.domain.com and blog.domain.com as two different sites meaning you won\'t get all of the benefits of hosting your blog together with your main website. The choice, however, is ultimately yours, and companies such as Actuate can help explain the pros and cons for your business.</p>\n\n<h3 class=\"p2\">Blog Post Planning</h3>\n<p class=\"p2\">For some, the thought of writing blog articles can be terrifying. The idea of being chained to your computer for days attempting to think of something to write about isn\'t pleasant. Make things easier for yourself by starting a content calendar using a simple spreadsheet. Here you should list ideas for blog posts as you get them, a schedule of when you plan to post articles to your blog as well as additional information on the type of blog post you plan on writing.</p>\n<p class=\"p2\">Ideas for posts themselves can come from anywhere, other blogs you frequently read, industry news and announcements and your own ideas and thoughts. If you keep your blog in mind as you go about your everyday business, you\'ll find ideas jump out at you almost all the time.</p>\n<p class=\"p2\">Some of the most popular blog posts which engage users and pull in views include:</p>\n\n<ul>\n 	<li class=\"p2\">\"How-To\" articles which answer questions on a specific topic.</li>\n 	<li class=\"p2\">List-based posts which are easy to skim through and give ideas.</li>\n 	<li class=\"p2\">Pillar pages, which are an in-depth analysis of a given subject.</li>\n 	<li class=\"p2\">Newsjacking posts which capitalise on trending news and topics.</li>\n 	<li class=\"p2\">Infographic posts which are highly visual and include in-depth statistics.</li>\n</ul>\n<h3 class=\"p2\">Writing Blog Posts</h3>\n<p class=\"p2\">Once you\'ve decided what you want to write about, it\'s time to sit down and get to work. Firstly, don\'t be put off if it takes you a while to get into the swing of things, the average blog post takes 3 hours and 57 minutes to write. Persevere, and you\'ll find the number of new visitors to your site is well worth the time spent writing and promoting your new blog.</p>\n<p class=\"p2\">You\'ll also find your blog posts fall into two categories. The first is topical, time-sensitive content which focuses on current trends and news appealing to your target demographic. The second is evergreen content addressing questions users have on a particular topic. Evergreen content can be marketed to users time and time again as they usually stay relevant for a reasonable amount of time, topical content while useful for tapping into current trends typically has a short shelf-life.</p>\n<p class=\"p2\">Try and work out what tone is right for your audience and adapt your writing style to match, it\'s no use writing very technical and advanced articles if you\'re posting for beginners with little to no knowledge of a subject. Consider asking friends and family for honest feedback on some of your posts and find out if they understand your article. They usually won\'t have an intimate understanding of your business which will help them give honest feedback on your writing and ability to explain a subject.</p>\n<p class=\"p2\">Follow these tips to make your article easy to follow:</p>\n\n<ul>\n 	<li class=\"p2\">Break up your article with headings, images and statistics. Most people skim through blog posts, so make things easy for them.</li>\n 	<li class=\"p2\">Utilise free stock image sites such as freepik.com to add visual touches and great looking photos to your posts. Websites like this operate in exchange for simple attribution for using their images.</li>\n 	<li class=\"p2\">Don\'t be afraid of having a healthy mix of short (600 words), medium (1,500 words) and long (2,500+ words) articles.</li>\n 	<li class=\"p2\">Whatever you do, resist the urge to copy articles or \'borrow\' lines of text. Google will penalise you for plagiarism, plus it\'s just NOT COOL!</li>\n</ul>\n<h3 class=\"p2\">Marketing Your Blog</h3>\n<ul>\n 	<li class=\"p2\">After you\'ve written your blog post, it\'s time to tell your customers, social media users and everyone else about it. You\'ll have to put in a little legwork before people start coming back of their own accord to check for new posts, but again the reward is worth the effort.</li>\n 	<li class=\"p2\">Make sure you advertise your blog posts on your website, it makes sense right? But you\'d be surprised how many people make this mistake. Consider adding a blog section to your homepage and placing a prominent link to your blog within your navigation menu and in sidebars throughout your site.</li>\n 	<li class=\"p2\">Post to the social media platforms used for your business and remember to include relevant #hashtags which will enable more people to find your content. Remember to adapt the frequency of posts to complement the platform you\'re using.</li>\n 	<li class=\"p2\">Remember to include a link and overview of your latest blog post within your company newsletter, whether it\'s digital or printed. It will also save you time having to think of additional content to include in your mailing.</li>\n 	<li class=\"p2\">Finally, make sure you include the basics of on-page SEO (search engine optimisation) within your blog post. At a minimum utilise META information, title tags and alt tags for your images. Post, refine, repeat, and before long with a little luck and the help from your friend Google, you\'ll find your efforts start to pay off, and you should see a steady increase in traffic to your site.</li>\n</ul>','Blogging For Your Business','','inherit','closed','closed','','2011-revision-v1','','','2026-02-15 13:21:07','2026-02-15 13:21:07','',2011,'https://actuate.webpreview.co/?p=8518',0,'revision','',0),(8519,1,'2026-02-15 13:22:23','2026-02-15 13:22:23','You\'re convinced... Whether you\'ve attended a local marketing seminar, read about the trends online or can simply feel it in your bones... Social media - if done right - plays a vital role in helping businesses thrive, but what exactly should you and your business post about? For many, the thought of sitting down to write their next social media post can fill them with dread, but with a little time and planning, writing for social media doesn\'t have to be so bad. Of course, you could always talk to an agency such as Actuate about handling this for you, but you may find with the right ideas, social media marketing isn\'t too bad after all. Below we\'ve compiled a list of social media post ideas designed to make your life easier the next time you log in to Facebook, Twitter or Instagram to connect with your followers.\r\n<h2 class=\"list-heading\">Promote a competition or giveaway</h2>\r\nA recent study revealed that Instagram accounts which held regular contests seemed to grow 70% faster than those that didn\'t, a great reason to make a monthly competition a staple of your social media marketing plan. You don\'t need third-party plugins or tools, choose something to give away, ideally something that represents your business, make sure you\'ve got some written terms and conditions that you can link to and finally think of a creative idea for entry, and you\'re all set to go! Some popular examples include like this post, follow our account or tag three friends, but the options are truly endless.\r\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/CGPJ2wwgoLU/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\">\r\n<div style=\"padding: 16px;\">\r\n\r\n<a href=\"https://www.instagram.com/p/CGPJ2wwgoLU/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> </a>\r\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\r\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; 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font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram</div>\r\n</div>\r\n<div style=\"padding: 12.5% 0;\"></div>\r\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\r\n<div>\r\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"></div>\r\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"></div>\r\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"></div>\r\n</div>\r\n<div style=\"margin-left: 8px;\">\r\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"></div>\r\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"></div>\r\n</div>\r\n<div style=\"margin-left: auto;\">\r\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"></div>\r\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"></div>\r\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"></div>\r\n</div>\r\n</div>\r\n&nbsp;\r\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a href=\"https://www.instagram.com/p/CGPJ2wwgoLU/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" target=\"_blank\" rel=\"noopener noreferrer\">*COMPETITION TIME* Happy #ChocolateWeek. To celebrate we’re giving away one of our NEW Signature Cabinets. With 147 chocolates, it’s definitely big enough to share. To enter, simply tag who you’d choose to experience this with in the comments. Competition ends midnight Sunday 18th October. T&amp;Cs apply. The winner will be announced the following week.</a></p>\r\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A post shared by <a href=\"https://www.instagram.com/hotelchocolat/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" target=\"_blank\" rel=\"noopener noreferrer\"> hotelchocolat</a> (@hotelchocolat) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-10-12T08:28:36+00:00\">Oct 12, 2020 at 1:28am PDT</time></p>\r\n\r\n</div></blockquote>\r\n<script async src=\"//www.instagram.com/embed.js\"></script>\r\n<h2 class=\"list-heading\">Share, Retweet and Regram!</h2>\r\nLet your audience do the talking by sharing, retweeting and regramming their content, with 88% of consumers trusting user reviews as much as personal recommendations; you have a pretty powerful reason to share share share! It goes without question that you shouldn\'t just fill your timeline with other peoples content, like all of our tips try and find a healthy balance of content to achieve social success.\r\n<h2 class=\"list-heading\">Link to company articles, blog posts and news content</h2>\r\nDo you regularly post a blog article on your company website or find you have a constant stream of news sitting on your website? Leverage this content for social media and drive more traffic to your articles. Consider creating an eye-catching supporting image and picking out important information to connect with your audience. Finally, you should even think about scheduling several posts throughout the year for a particular article if it\'s not time-limited and is considered \'evergreen\' content. (content that remains fresh and vital)\r\n<blockquote class=\"twitter-tweet\" data-dnt=\"true\">\r\n<p lang=\"en\" dir=\"ltr\">How can you prepare your eCommerce site for the upcoming holiday season? First find out the real “gifts” shoppers want - no socks or sweaters on this list. ? Take a look: <a href=\"https://t.co/y9xb1lHStw\">https://t.co/y9xb1lHStw</a> <a href=\"https://t.co/ucA6qZIRoI\">pic.twitter.com/ucA6qZIRoI</a></p>\r\n— Magento Commerce (@magento) <a href=\"https://twitter.com/magento/status/1313961060249071616?ref_src=twsrc%5Etfw\">October 7, 2020</a></blockquote>\r\n<script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\r\n<h2 class=\"list-heading\">Show off your lighter side</h2>\r\nRemember that your followers don\'t want to see adverts every five minutes, they want to see your company principles, your quirks and some personality. If it fits with your company philosophy, why not schedule a few fun posts once in a while, do it correctly, and your users will stick around for the next one.\r\n<blockquote class=\"twitter-tweet\" data-dnt=\"true\">\r\n<p lang=\"en\" dir=\"ltr\">BREAKING BREAKFAST NEWS</p>\r\n57 problems but breakfast ain\'t one. We\'ve teamed up with <a href=\"https://twitter.com/HeinzUK?ref_src=twsrc%5Etfw\">@HeinzUK</a> to make some new smoothies that are perfect for the mornings.\r\n\r\nSay hello to our new breakfast super smoothiez. <a href=\"https://t.co/sLYqZhhNMa\">pic.twitter.com/sLYqZhhNMa</a>\r\n\r\n— innocent drinks (@innocent) <a href=\"https://twitter.com/innocent/status/1314468139237744640?ref_src=twsrc%5Etfw\">October 9, 2020</a></blockquote>\r\n<script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\r\n<h2 class=\"list-heading\">Go behind the scenes</h2>\r\nDoes your company employ a few members of staff, have regular interns or even an office pet? Then go behind the scenes with a post or two about your staff members, fuzzy friend or new recruit. Your followers will enjoy getting a glimpse of day to day life in your office, and it also helps them connect with your company on a personal level.\r\n<h2 class=\"list-heading\">Industry facts and figures</h2>\r\n73.6% of all statistics you read are made up! But there is a reason for their popularity, and that\'s because facts, figures and statistics make good reading and can help promote your products, services or business. Now we\'re not suggesting you make up your facts, do some research online and you\'re sure to turn up something that fits the bill for your next social post.\r\n<h2 class=\"list-heading\">Keep your eye out for trending topics</h2>\r\nIf you\'re really looking to gain traction and pull in new readers and hopefully followers too, then keep your eye out for trending topics. Keeping your finger on the pulse of what\'s popular right now could spark an idea that catapults your business ahead of your competitors overnight.\r\n<blockquote class=\"twitter-tweet\" data-dnt=\"true\">\r\n<p lang=\"en\" dir=\"ltr\">Power out? No problem. <a href=\"http://t.co/dnQ7pOgC\">pic.twitter.com/dnQ7pOgC</a></p>\r\n— OREO Cookie (@Oreo) <a href=\"https://twitter.com/Oreo/status/298246571718483968?ref_src=twsrc%5Etfw\">February 4, 2013</a></blockquote>\r\n<script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\r\n<h2 class=\"list-heading\">Daily #hashtags</h2>\r\nYou\'re probably aware of hashtags such as #FollowFriday and #MondayMotivation. Still, you may be surprised to hear that there are literally hundreds of common hashtags for every day of the week. Jump on the bandwagon and join in with some of them. Here are just a few of our favourites: Monday #MondayMotivation #MarketingMonday #MusicMonday #MondayFunday #ManicMonday Tuesday #TravelTuesday #TipTuesday #GoodNewsTues #TransformationTuesday #TakeMeBackTuesday Wednesday #WayBackWednesday #WisdomWednesday #WinItWednesday #WellnessWednesday #WoofWednesday Thursday #ThursdayThoughts #ThrowbackThursday #ThursdayVibes #ThankfulThursday Friday #FashionFriday #FlashBackFriday #FollowFriday #FridayFun #FreebieFriday Saturday #SaturdaySale #Caturday #SaturdayStyle #SaturdayShoutOut Sunday #SundayFunday #SelfieSunday #SpotlightSunday #WeekendVibes\r\n<h2 class=\"list-heading\">Plan a poll</h2>\r\nThinking about launching a new product and wish you could get some feedback from your followers? Then think about planning a poll and get the information you\'re craving. Polls are available on many social platforms and take just seconds to set in motion. Whether serious or fun, they should certainly feature in your social media content plan.\r\n<blockquote class=\"twitter-tweet\" data-dnt=\"true\">\r\n<p lang=\"en\" dir=\"ltr\">Cosy season is here! What is your favourite thing to buy now that chilly days have arrived? ?</p>\r\n— New Look (@newlook) <a href=\"https://twitter.com/newlook/status/1314525407060930560?ref_src=twsrc%5Etfw\">October 9, 2020</a></blockquote>\r\n<script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\r\n<h2 class=\"list-heading\">Celebrate a milestone</h2>\r\nHow many milestones can you think of? Business anniversary, 1,000th Facebook follower, the first customer through the door... One thing you can never be short of is a milestone, so why not celebrate them with your followers? Milestones are a great way to show your human side and have some fun with your social media followers\r\n\r\nOver to you Social media shouldn\'t be challenging; social media should be fun, easy and rewarding. Enjoy your social media journey, and see where it takes you, and if you find you need a little help along the way, our experts here at Actuate Digital are always just a phone call away. Have any social media ideas of your own you\'d like to share with us? Let us know by using the comments section below. Good luck!','Social Media Post Ideas for Your Business','','inherit','closed','closed','','2039-revision-v1','','','2026-02-15 13:22:23','2026-02-15 13:22:23','',2039,'https://actuate.webpreview.co/?p=8519',0,'revision','',0),(8520,1,'2026-02-15 13:23:34','2026-02-15 13:23:34','Local SEO, the art of attracting local consumers to your business and one of the best ways to increase your sales, especially if you have a physical location. Did you know that today a consumer is more likely to buy from you if you meet just two criteria:\r\n<ul>\r\n 	<li>You\'re reasonably priced</li>\r\n 	<li>You can get their purchase to them quickly</li>\r\n</ul>\r\nIgnoring point 1, the easiest way to get a purchase from point a to point b is if the consumer lives locally to your business. If you\'re lucky enough to be in this situation the delivery options available to you for a fast, hassle-free delivery service are much greater, including local delivery by your team and collection from your store.\r\n<h2>Is there a demand for local eCommerce?</h2>\r\nSo we\'ve established that localised eCommerce could help you increase your delivery speed, but is there truly a demand for local eCommerce? Aren\'t people just as likely to shop nationally or even internationally? You may be surprised to know that consumers in the UK are much more likely to \"shop local\" compared with our European counterparts. Only 45% of British consumers have reported buying products internationally over the last 12 months. The only European country with a lower percentage is Germany at 37%. Experts believe the trend of shopping locally has been driven by the CV-19 pandemic, demand for lower delivery costs and with Brexit the fear of import fees and duties.\r\n<h2>Taking advantage of the local eCommerce trend</h2>\r\nSo where should you start when it comes to capitalising on the growing UK trend of shopping locally? One of the easiest ways is with local search engine optimisation, which you can complete yourself or with the help of a digital agency such as Actuate.\r\n<h2>Local SEO checklist</h2>\r\n<h3 class=\"list-heading\">1. Register for Google My Business</h3>\r\n\r\nMore than just a business directory, <a href=\"https://www.google.com/intl/en_uk/business/\">Google My Business</a> gives you access to a suite of features all designed to push local business to you thanks to search giant Google. You\'re able to create a business profile which can appear in \'position zero\' for localised search on Google, you can collect reviews and feedback, and you can also post news and offers directly to the first page of Google\'s search results. The power of Google My Business really shouldn\'t be underestimated.\r\n\r\n<h3 class=\"list-heading\">2. Prepare your site for local SEO</h3>\r\n\r\nTo prepare your site for localised searches, you\'re going to need to reference your location in strategic areas around your website. From page title and META tags to in-body headings and general paragraphs, it\'s important to remember your geographical location when you\'re writing your web copy.\r\n\r\n<h3 class=\"list-heading\">3. Consider a localised domain name </h3>\r\n\r\nMore for startups and unestablished sites, choosing a localised domain name can instantly help to connect local consumers with your business. For instance, for those in the UK, consider a .co.uk or .uk domain name. Narrowing this further Wales has .wales and .cymru, Scotland has .scot, and Ireland has the .ie domain. Believe it or not, this can be taken even further if you live in a large city like London, with the domain .london available to register. All of these options can help you resonate with the local community and are search signals to Google about the audience your website is targeting.\r\n\r\n<h3 class=\"list-heading\">4. Find local business directories</h3>\r\n\r\nBusiness directories litter the internet with many unworthy of the time and effort to create a listing; there are, however, exceptions to every rule. Take the time to search for directories local to your geographic area, so, for instance, here at Actuate, we would search for terms including:\r\n<ul>\r\n 	<li>Chester Link Directory</li>\r\n 	<li>Cheshire Link Directory</li>\r\n</ul>\r\nAdd the resulting links to a simple spreadsheet, one per row. Once you have a list of possible local directories, use a tool such as <a href=\"https://analytics.moz.com/pro/linkexplorer/home\">Moz\'s Link Explorer</a> to check the domain authority of each link. Simply create an account on Moz, and search for each domain using their Link Explorer tool, finally making a note of the Domain Authority score in your spreadsheet. Anything over 50 is considered good, and a score of 60+ is considered excellent. Take the time to manually submit your website to these sites and ignore the rest... simple! Much like using a localised domain, these links will provide Google with strong ranking signals about the target area of your site.\r\n\r\n<h3 class=\"list-heading\">5. Build up your reviews</h3>\r\n\r\nReferencing point 1 above, we mentioned that Google My Business gives you the ability to collect reviews for your business listing. Talk to your best customers and see if they are willing to write a genuine and honest review for your company on Google to help you attract more clicks to your website. The process will take just a few minutes, but the rewards once you gather several reviews can be hugely beneficial.\r\n<h4>Conclusion</h4>\r\nThe number of people who are looking to shop locally in the UK is on the increase and competing locally is a lot easier than competition nationally or internationally for sales. Fly the flag for the #ShopLocal movement and increase your sales and exposure at the same time. Look out for part 2 of our Getting to grips with local SEO series in the months to come, where we\'ll include even more local SEO tips.','Getting to grips with local SEO','','inherit','closed','closed','','2036-revision-v1','','','2026-02-15 13:23:34','2026-02-15 13:23:34','',2036,'https://actuate.webpreview.co/?p=8520',0,'revision','',0),(8521,1,'2026-02-15 13:23:53','2026-02-15 13:23:53','Local SEO, the art of attracting local consumers to your business and one of the best ways to increase your sales, especially if you have a physical location. Did you know that today a consumer is more likely to buy from you if you meet just two criteria:\r\n<ul>\r\n 	<li>You\'re reasonably priced</li>\r\n 	<li>You can get their purchase to them quickly</li>\r\n</ul>\r\nIgnoring point 1, the easiest way to get a purchase from point a to point b is if the consumer lives locally to your business. If you\'re lucky enough to be in this situation the delivery options available to you for a fast, hassle-free delivery service are much greater, including local delivery by your team and collection from your store.\r\n<h2>Is there a demand for local eCommerce?</h2>\r\nSo we\'ve established that localised eCommerce could help you increase your delivery speed, but is there truly a demand for local eCommerce? Aren\'t people just as likely to shop nationally or even internationally? You may be surprised to know that consumers in the UK are much more likely to \"shop local\" compared with our European counterparts. Only 45% of British consumers have reported buying products internationally over the last 12 months. The only European country with a lower percentage is Germany at 37%. Experts believe the trend of shopping locally has been driven by the CV-19 pandemic, demand for lower delivery costs and with Brexit the fear of import fees and duties.\r\n<h2>Taking advantage of the local eCommerce trend</h2>\r\nSo where should you start when it comes to capitalising on the growing UK trend of shopping locally? One of the easiest ways is with local search engine optimisation, which you can complete yourself or with the help of a digital agency such as Actuate.\r\n<h2>Local SEO checklist</h2>\r\n<h3 class=\"list-heading\">1. Register for Google My Business</h3>\r\nMore than just a business directory, <a href=\"https://www.google.com/intl/en_uk/business/\">Google My Business</a> gives you access to a suite of features all designed to push local business to you thanks to search giant Google. You\'re able to create a business profile which can appear in \'position zero\' for localised search on Google, you can collect reviews and feedback, and you can also post news and offers directly to the first page of Google\'s search results. The power of Google My Business really shouldn\'t be underestimated.\r\n<h3 class=\"list-heading\">2. Prepare your site for local SEO</h3>\r\nTo prepare your site for localised searches, you\'re going to need to reference your location in strategic areas around your website. From page title and META tags to in-body headings and general paragraphs, it\'s important to remember your geographical location when you\'re writing your web copy.\r\n<h3 class=\"list-heading\">3. Consider a localised domain name</h3>\r\nMore for startups and unestablished sites, choosing a localised domain name can instantly help to connect local consumers with your business. For instance, for those in the UK, consider a .co.uk or .uk domain name. Narrowing this further Wales has .wales and .cymru, Scotland has .scot, and Ireland has the .ie domain. Believe it or not, this can be taken even further if you live in a large city like London, with the domain .london available to register. All of these options can help you resonate with the local community and are search signals to Google about the audience your website is targeting.\r\n<h3 class=\"list-heading\">4. Find local business directories</h3>\r\nBusiness directories litter the internet with many unworthy of the time and effort to create a listing; there are, however, exceptions to every rule. Take the time to search for directories local to your geographic area, so, for instance, here at Actuate, we would search for terms including:\r\n<ul>\r\n 	<li>Chester Link Directory</li>\r\n 	<li>Cheshire Link Directory</li>\r\n</ul>\r\nAdd the resulting links to a simple spreadsheet, one per row. Once you have a list of possible local directories, use a tool such as <a href=\"https://analytics.moz.com/pro/linkexplorer/home\">Moz\'s Link Explorer</a> to check the domain authority of each link. Simply create an account on Moz, and search for each domain using their Link Explorer tool, finally making a note of the Domain Authority score in your spreadsheet. Anything over 50 is considered good, and a score of 60+ is considered excellent. Take the time to manually submit your website to these sites and ignore the rest... simple! Much like using a localised domain, these links will provide Google with strong ranking signals about the target area of your site.\r\n<h3 class=\"list-heading\">5. Build up your reviews</h3>\r\nReferencing point 1 above, we mentioned that Google My Business gives you the ability to collect reviews for your business listing. Talk to your best customers and see if they are willing to write a genuine and honest review for your company on Google to help you attract more clicks to your website. The process will take just a few minutes, but the rewards once you gather several reviews can be hugely beneficial.','Getting to grips with local SEO','','inherit','closed','closed','','2036-revision-v1','','','2026-02-15 13:23:53','2026-02-15 13:23:53','',2036,'https://actuate.webpreview.co/?p=8521',0,'revision','',0),(8522,1,'2026-02-15 13:24:49','2026-02-15 13:24:49','<h2>5 ways to increase eCommerce conversion rates</h2>\r\nDid you know that the average UK conversion rate for eCommerce websites is just 1.4%? This number is 0.4% lower than the global average of 1.8% and underlines the importance of conversion rate optimisation for UK businesses, whether B2C or B2B.\r\n<h3>What is conversion rate optimisation?</h3>\r\nConversion rate optimisation, often abbreviated to CRO is the act of converting a higher percentage of website visitors into customers. The methods used to achieve this goal can vary, but any changes made to your website to accomplish this task is classes as CRO.\r\n<h3>How to increase eCommerce conversion rates?</h3>\r\nIn the UK, the B2C eCommerce market is worth around £181 billion, which accounts for 19% of the UK\'s total retail spend. The pandemic has also changed shopping habits, increasing online spending habits further, but how do you capture your share of this booming eCommerce  business? One of the easiest methods is to invest time and money into conversion rate optimisation for your website.\r\n\r\nHere are five ways you could increase your conversion rates.\r\n<h4 class=\"list-heading\">1. Boost your sites loading times</h4>\r\nGoogle research shows that 53% of visitors to your website will abandon their session if your page takes 3 seconds or more to load. With the average loading speed of websites in the UK standing at 8.9 seconds, there is a massive opportunity for your site to stand out amongst the crowd.\r\n\r\nFind out where your website is hosted and see how quickly it loads by using a free tool such as Google\'s <a href=\"https://developers.google.com/speed/pagespeed/insights\">Page Speed Insights</a>.\r\n\r\nHere at Actuate, we purposely chose to partner with UK Fast for our client\'s web hosting needs, drawing on their <a href=\"https://www.ukfast.co.uk/fast-host.html\">need for speed</a> and best in class infrastructure to give the sites we host that competitive advantage.\r\n<h4 class=\"list-heading\">2. Responsive &amp; Mobile-First Design</h4>\r\nDo you know how many visitors to your website are using a mobile device compared to a desktop?\r\n\r\nThe probability is that the majority of your visitors already use a mobile device and by 2023, your mobile sales will overtake desktop sales. But have you ever tested your website using a mobile device? It\'s easy in an office environment to forget mobile exists, which can have severe consequences for your bottom line.\r\n\r\nMake sure your website is responsive (adapts to work across a variety of devices such as smartphones, tablets, laptops and desktops). If you\'re planning a redesign, indicate you\'d prefer a mobile-first approach (when a site is designed primarily for mobile devices and adapted for larger\r\nscreens as a secondary measure).\r\n\r\nAt Actuate, unless otherwise requested, all eCommerce sites are built responsively with a mobile-first design.\r\n<h4 class=\"list-heading\">3. Simplify your checkout</h4>\r\nYou\'ll find most of your visitors drop-off your site during the checkout process; it\'s advisable to take a long, hard look at your checkout, with top reasons for abandonment including:\r\n<ul>\r\n 	<li>Being forced to create an account</li>\r\n 	<li>Making the checkout process too complex</li>\r\n 	<li>Unexpected delivery costs</li>\r\n 	<li>Security concerns</li>\r\n</ul>\r\nWe create customer profiles to tailor your eCommerce site to the needs of your audience, making the user experience better for all involved.\r\n<h4 class=\"list-heading\">4. Include multiple payment options</h4>\r\nWhy would a consumer choose a competitor selling an identical product to yours, even if that product is more expensive? Maybe if they offer PayPal or another preferred payment method and you don\'t. Why? One of the reasons is because payment providers such as PayPal allow items to be purchased using PayPal Credit, giving you four interest-free months to pay for an item. Now, do you see the advantages?\r\n\r\nWe\'ll advise and help you consider your target audience when thinking about the payment methods you include on your checkout. If you sell high-value items, consider some of the buy-now-pay-later payment providers, PayPal is recommended for ease of use, and mobile payment providers are also growing in popularity.\r\n<h4 class=\"list-heading\">5. Rely on social proof</h4>\r\nSocial proof is the action of people following the actions and recommendations of others and is a powerful tool in helping boost conversion rates on your website. Promote customer reviews across your product pages and social media channels to encourage sales. If you don\'t currently collect reviews, consider adding this as a priority.\r\n\r\nSurveys show that 86% of consumers read reviews for local businesses, and even Google have admitted that reviews play a role in your search rankings.\r\n\r\nWe\'re able to set up and integrate reviews for your eCommerce site as well as advising on Google licensed review providers to make sure Google counts your on-site reviews, rather than ignoring them because of how they were collected.','5 ways to increase eCommerce conversion rates','','inherit','closed','closed','','2028-revision-v1','','','2026-02-15 13:24:49','2026-02-15 13:24:49','',2028,'https://actuate.webpreview.co/?p=8522',0,'revision','',0),(8523,1,'2026-02-15 13:25:06','2026-02-15 13:25:06','<h2>5 ways to increase eCommerce conversion rates</h2>\r\nDid you know that the average UK conversion rate for eCommerce websites is just 1.4%? This number is 0.4% lower than the global average of 1.8% and underlines the importance of conversion rate optimisation for UK businesses, whether B2C or B2B.\r\n<h3>What is conversion rate optimisation?</h3>\r\nConversion rate optimisation, often abbreviated to CRO is the act of converting a higher percentage of website visitors into customers. The methods used to achieve this goal can vary, but any changes made to your website to accomplish this task is classes as CRO.\r\n<h3>How to increase eCommerce conversion rates?</h3>\r\nIn the UK, the B2C eCommerce market is worth around £181 billion, which accounts for 19% of the UK\'s total retail spend. The pandemic has also changed shopping habits, increasing online spending habits further, but how do you capture your share of this booming eCommerce  business? One of the easiest methods is to invest time and money into conversion rate optimisation for your website.\r\n\r\nHere are five ways you could increase your conversion rates.\r\n<h4 class=\"list-heading\">Boost your sites loading times</h4>\r\nGoogle research shows that 53% of visitors to your website will abandon their session if your page takes 3 seconds or more to load. With the average loading speed of websites in the UK standing at 8.9 seconds, there is a massive opportunity for your site to stand out amongst the crowd.\r\n\r\nFind out where your website is hosted and see how quickly it loads by using a free tool such as Google\'s <a href=\"https://developers.google.com/speed/pagespeed/insights\">Page Speed Insights</a>.\r\n\r\nHere at Actuate, we purposely chose to partner with UK Fast for our client\'s web hosting needs, drawing on their <a href=\"https://www.ukfast.co.uk/fast-host.html\">need for speed</a> and best in class infrastructure to give the sites we host that competitive advantage.\r\n<h4 class=\"list-heading\">Responsive &amp; Mobile-First Design</h4>\r\nDo you know how many visitors to your website are using a mobile device compared to a desktop?\r\n\r\nThe probability is that the majority of your visitors already use a mobile device and by 2023, your mobile sales will overtake desktop sales. But have you ever tested your website using a mobile device? It\'s easy in an office environment to forget mobile exists, which can have severe consequences for your bottom line.\r\n\r\nMake sure your website is responsive (adapts to work across a variety of devices such as smartphones, tablets, laptops and desktops). If you\'re planning a redesign, indicate you\'d prefer a mobile-first approach (when a site is designed primarily for mobile devices and adapted for larger\r\nscreens as a secondary measure).\r\n\r\nAt Actuate, unless otherwise requested, all eCommerce sites are built responsively with a mobile-first design.\r\n<h4 class=\"list-heading\">Simplify your checkout</h4>\r\nYou\'ll find most of your visitors drop-off your site during the checkout process; it\'s advisable to take a long, hard look at your checkout, with top reasons for abandonment including:\r\n<ul>\r\n 	<li>Being forced to create an account</li>\r\n 	<li>Making the checkout process too complex</li>\r\n 	<li>Unexpected delivery costs</li>\r\n 	<li>Security concerns</li>\r\n</ul>\r\nWe create customer profiles to tailor your eCommerce site to the needs of your audience, making the user experience better for all involved.\r\n<h4 class=\"list-heading\">Include multiple payment options</h4>\r\nWhy would a consumer choose a competitor selling an identical product to yours, even if that product is more expensive? Maybe if they offer PayPal or another preferred payment method and you don\'t. Why? One of the reasons is because payment providers such as PayPal allow items to be purchased using PayPal Credit, giving you four interest-free months to pay for an item. Now, do you see the advantages?\r\n\r\nWe\'ll advise and help you consider your target audience when thinking about the payment methods you include on your checkout. If you sell high-value items, consider some of the buy-now-pay-later payment providers, PayPal is recommended for ease of use, and mobile payment providers are also growing in popularity.\r\n<h4 class=\"list-heading\">Rely on social proof</h4>\r\nSocial proof is the action of people following the actions and recommendations of others and is a powerful tool in helping boost conversion rates on your website. Promote customer reviews across your product pages and social media channels to encourage sales. If you don\'t currently collect reviews, consider adding this as a priority.\r\n\r\nSurveys show that 86% of consumers read reviews for local businesses, and even Google have admitted that reviews play a role in your search rankings.\r\n\r\nWe\'re able to set up and integrate reviews for your eCommerce site as well as advising on Google licensed review providers to make sure Google counts your on-site reviews, rather than ignoring them because of how they were collected.','5 ways to increase eCommerce conversion rates','','inherit','closed','closed','','2028-revision-v1','','','2026-02-15 13:25:06','2026-02-15 13:25:06','',2028,'https://actuate.webpreview.co/?p=8523',0,'revision','',0),(8524,1,'2026-02-15 13:25:52','2026-02-15 13:25:52','Local SEO, the art of attracting local consumers to your business and one of the best ways to increase your sales, especially if you have a physical location. Did you know that today a consumer is more likely to buy from you if you meet just two criteria:\r\n<ul>\r\n 	<li>You\'re reasonably priced</li>\r\n 	<li>You can get their purchase to them quickly</li>\r\n</ul>\r\nIgnoring point 1, the easiest way to get a purchase from point a to point b is if the consumer lives locally to your business. If you\'re lucky enough to be in this situation the delivery options available to you for a fast, hassle-free delivery service are much greater, including local delivery by your team and collection from your store.\r\n<h2>Is there a demand for local eCommerce?</h2>\r\nSo we\'ve established that localised eCommerce could help you increase your delivery speed, but is there truly a demand for local eCommerce? Aren\'t people just as likely to shop nationally or even internationally? You may be surprised to know that consumers in the UK are much more likely to \"shop local\" compared with our European counterparts. Only 45% of British consumers have reported buying products internationally over the last 12 months. The only European country with a lower percentage is Germany at 37%. Experts believe the trend of shopping locally has been driven by the CV-19 pandemic, demand for lower delivery costs and with Brexit the fear of import fees and duties.\r\n<h2>Taking advantage of the local eCommerce trend</h2>\r\nSo where should you start when it comes to capitalising on the growing UK trend of shopping locally? One of the easiest ways is with local search engine optimisation, which you can complete yourself or with the help of a digital agency such as Actuate.\r\n<h2>Local SEO checklist</h2>\r\n<h3 class=\"list-heading\">1Register for Google My Business</h3>\r\nMore than just a business directory, <a href=\"https://www.google.com/intl/en_uk/business/\">Google My Business</a> gives you access to a suite of features all designed to push local business to you thanks to search giant Google. You\'re able to create a business profile which can appear in \'position zero\' for localised search on Google, you can collect reviews and feedback, and you can also post news and offers directly to the first page of Google\'s search results. The power of Google My Business really shouldn\'t be underestimated.\r\n<h3 class=\"list-heading\">Prepare your site for local SEO</h3>\r\nTo prepare your site for localised searches, you\'re going to need to reference your location in strategic areas around your website. From page title and META tags to in-body headings and general paragraphs, it\'s important to remember your geographical location when you\'re writing your web copy.\r\n<h3 class=\"list-heading\">Consider a localised domain name</h3>\r\nMore for startups and unestablished sites, choosing a localised domain name can instantly help to connect local consumers with your business. For instance, for those in the UK, consider a .co.uk or .uk domain name. Narrowing this further Wales has .wales and .cymru, Scotland has .scot, and Ireland has the .ie domain. Believe it or not, this can be taken even further if you live in a large city like London, with the domain .london available to register. All of these options can help you resonate with the local community and are search signals to Google about the audience your website is targeting.\r\n<h3 class=\"list-heading\">Find local business directories</h3>\r\nBusiness directories litter the internet with many unworthy of the time and effort to create a listing; there are, however, exceptions to every rule. Take the time to search for directories local to your geographic area, so, for instance, here at Actuate, we would search for terms including:\r\n<ul>\r\n 	<li>Chester Link Directory</li>\r\n 	<li>Cheshire Link Directory</li>\r\n</ul>\r\nAdd the resulting links to a simple spreadsheet, one per row. Once you have a list of possible local directories, use a tool such as <a href=\"https://analytics.moz.com/pro/linkexplorer/home\">Moz\'s Link Explorer</a> to check the domain authority of each link. Simply create an account on Moz, and search for each domain using their Link Explorer tool, finally making a note of the Domain Authority score in your spreadsheet. Anything over 50 is considered good, and a score of 60+ is considered excellent. Take the time to manually submit your website to these sites and ignore the rest... simple! Much like using a localised domain, these links will provide Google with strong ranking signals about the target area of your site.\r\n<h3 class=\"list-heading\">Build up your reviews</h3>\r\nReferencing point 1 above, we mentioned that Google My Business gives you the ability to collect reviews for your business listing. Talk to your best customers and see if they are willing to write a genuine and honest review for your company on Google to help you attract more clicks to your website. The process will take just a few minutes, but the rewards once you gather several reviews can be hugely beneficial.','Getting to grips with local SEO','','inherit','closed','closed','','2036-revision-v1','','','2026-02-15 13:25:52','2026-02-15 13:25:52','',2036,'https://actuate.webpreview.co/?p=8524',0,'revision','',0),(8525,1,'2026-02-15 13:26:05','2026-02-15 13:26:05','Local SEO, the art of attracting local consumers to your business and one of the best ways to increase your sales, especially if you have a physical location. Did you know that today a consumer is more likely to buy from you if you meet just two criteria:\r\n<ul>\r\n 	<li>You\'re reasonably priced</li>\r\n 	<li>You can get their purchase to them quickly</li>\r\n</ul>\r\nIgnoring point 1, the easiest way to get a purchase from point a to point b is if the consumer lives locally to your business. If you\'re lucky enough to be in this situation the delivery options available to you for a fast, hassle-free delivery service are much greater, including local delivery by your team and collection from your store.\r\n<h2>Is there a demand for local eCommerce?</h2>\r\nSo we\'ve established that localised eCommerce could help you increase your delivery speed, but is there truly a demand for local eCommerce? Aren\'t people just as likely to shop nationally or even internationally? You may be surprised to know that consumers in the UK are much more likely to \"shop local\" compared with our European counterparts. Only 45% of British consumers have reported buying products internationally over the last 12 months. The only European country with a lower percentage is Germany at 37%. Experts believe the trend of shopping locally has been driven by the CV-19 pandemic, demand for lower delivery costs and with Brexit the fear of import fees and duties.\r\n<h2>Taking advantage of the local eCommerce trend</h2>\r\nSo where should you start when it comes to capitalising on the growing UK trend of shopping locally? One of the easiest ways is with local search engine optimisation, which you can complete yourself or with the help of a digital agency such as Actuate.\r\n<h2>Local SEO checklist</h2>\r\n<h3 class=\"list-heading\">Register for Google My Business</h3>\r\nMore than just a business directory, <a href=\"https://www.google.com/intl/en_uk/business/\">Google My Business</a> gives you access to a suite of features all designed to push local business to you thanks to search giant Google. You\'re able to create a business profile which can appear in \'position zero\' for localised search on Google, you can collect reviews and feedback, and you can also post news and offers directly to the first page of Google\'s search results. The power of Google My Business really shouldn\'t be underestimated.\r\n<h3 class=\"list-heading\">Prepare your site for local SEO</h3>\r\nTo prepare your site for localised searches, you\'re going to need to reference your location in strategic areas around your website. From page title and META tags to in-body headings and general paragraphs, it\'s important to remember your geographical location when you\'re writing your web copy.\r\n<h3 class=\"list-heading\">Consider a localised domain name</h3>\r\nMore for startups and unestablished sites, choosing a localised domain name can instantly help to connect local consumers with your business. For instance, for those in the UK, consider a .co.uk or .uk domain name. Narrowing this further Wales has .wales and .cymru, Scotland has .scot, and Ireland has the .ie domain. Believe it or not, this can be taken even further if you live in a large city like London, with the domain .london available to register. All of these options can help you resonate with the local community and are search signals to Google about the audience your website is targeting.\r\n<h3 class=\"list-heading\">Find local business directories</h3>\r\nBusiness directories litter the internet with many unworthy of the time and effort to create a listing; there are, however, exceptions to every rule. Take the time to search for directories local to your geographic area, so, for instance, here at Actuate, we would search for terms including:\r\n<ul>\r\n 	<li>Chester Link Directory</li>\r\n 	<li>Cheshire Link Directory</li>\r\n</ul>\r\nAdd the resulting links to a simple spreadsheet, one per row. Once you have a list of possible local directories, use a tool such as <a href=\"https://analytics.moz.com/pro/linkexplorer/home\">Moz\'s Link Explorer</a> to check the domain authority of each link. Simply create an account on Moz, and search for each domain using their Link Explorer tool, finally making a note of the Domain Authority score in your spreadsheet. Anything over 50 is considered good, and a score of 60+ is considered excellent. Take the time to manually submit your website to these sites and ignore the rest... simple! Much like using a localised domain, these links will provide Google with strong ranking signals about the target area of your site.\r\n<h3 class=\"list-heading\">Build up your reviews</h3>\r\nReferencing point 1 above, we mentioned that Google My Business gives you the ability to collect reviews for your business listing. Talk to your best customers and see if they are willing to write a genuine and honest review for your company on Google to help you attract more clicks to your website. The process will take just a few minutes, but the rewards once you gather several reviews can be hugely beneficial.','Getting to grips with local SEO','','inherit','closed','closed','','2036-revision-v1','','','2026-02-15 13:26:05','2026-02-15 13:26:05','',2036,'https://actuate.webpreview.co/?p=8525',0,'revision','',0),(8526,1,'2026-02-15 13:26:55','2026-02-15 13:26:55','<h2>Black Friday, Cyber Monday, deep discounts and the new normal for holiday shopping!</h2>\r\nOriginating from the USA, Black Friday has quickly taken hold around the world, and the UK isn\'t any exception. Driven by the urge to compete with sales giants such as Amazon, UK retailers have mostly embraced the Black Friday tradition, which continues to grow in popularity and length each year.\r\n\r\nUnfortunately, although the popularity of Black Friday has grown, many small and medium retailers fail to prepare, with last-minute offers hastily thrown together in a bid to cash in on the popularity of this massive annual event.\r\n\r\nWith Black Friday sales dominated by large corporations such as Amazon, it\'s crucial to\r\n\r\nprepare your offers and sales strategy in advance. Don\'t rely on 10% off you worst- performing product, a social media post and slapdash banner if you want to draw in the shoppers this year. It\'s time to start planning for Black Friday now to see the most significant rewards from what has become the largest shopping day in the UK, if not the world.\r\n<blockquote>In 2018, the average spend per person during Black Friday in the UK was £346</blockquote>\r\nSo where do you start when it comes to planning for this year\'s Black Friday sales event? We\'ve put together a handy guide to get you off to a flying start.\r\n<h3>Choose a mix of popular and less popular products</h3>\r\nIt\'s always tempting to discount stock that has been sitting in your warehouse for the past 12 months gathering dust, after all, if you can get rid of it then you have more space to bring in popular new lines. The problem with this mentality is that unless you offer serious discounts of 50% or more, an unpopular product will remain an unpopular product. Try to reach a balance and choose several popular products and several less popular products, this way you\'re guaranteed to have items people will want. Plus if they choose to purchase one of the more popular products, they are then more likely to take advantage of a deal on one of the lesser popular items as well.\r\n<h3>Try to offer free delivery</h3>\r\nThere\'s nothing more annoying than finding an absolute bargain online, only to find that shipping costs more than the item itself. 70% of consumers say the top reason for choosing one brand over another when shopping online is free delivery, so try and tap into this market by offering free delivery yourself. If you really can\'t offer free delivery on all orders, consider trialling a free delivery threshold, where consumers spending a certain amount receive free delivery and promote it everywhere.\r\n<h3>Have a variety of offer types</h3>\r\nIf your eCommerce system allows, opt for a healthy variety of offer types. From money off (both fixed and percentage-based) to buy one get one free and even multi-saves, having a variety of offer types can add fun to your Black Friday sales event. Just think of your local discount supermarket and the weekly offers they promote, it\'s all about variety.\r\n<h3>Prepare marketing material in advance</h3>\r\nSadly unless you\'re one of the large e-tailers, very few people will stumble across your Black Friday deals. You need to push and promote to drive visitors and sales in your online shop.\r\n\r\nBut where do you start? The answer surprisingly is simple. Statistics show that if a consumer has previously purchased from your company, there is at least a 60% chance that the same consumer will make at least one further purchase. Use this to your advantage and prepare digital marketing material for your current customer base, including:\r\n<ul>\r\n 	<li>An email newsletter (two or three if possible)</li>\r\n 	<li>Social media posts (both counting down to Black Friday and during Black Friday)</li>\r\n 	<li>Banners to upsell directly on your checkout pages</li>\r\n 	<li>Blog and news posts</li>\r\n 	<li>SMS messages</li>\r\n</ul>\r\n<h3>Plan to exceed expectations</h3>\r\nPreparing for Black Friday is a constant process, and even when dispatching orders, you can help encourage repeat custom for the next Black Friday event 12 months down the line. Imagine placing a free gift into the box of every Black Friday order you dispatch; it doesn\'t have to be much, even a simple chocolate to say thank you for your order. Little touches can have a lasting effect, social followers and interaction will build, reviews if you collect them will increase, and you may find the same customer returns 12 months later, if not before to place further orders. If you can differentiate yourself from the competition and exceed customer expectations, you\'ll go from strength to strength. This same advice also applies to delivery speed. Aim to dispatch orders in a timely fashion, and you\'ll be surprised how quickly you start to see the benefits.','Preparing for Black Friday','','inherit','closed','closed','','2025-revision-v1','','','2026-02-15 13:26:55','2026-02-15 13:26:55','',2025,'https://actuate.webpreview.co/?p=8526',0,'revision','',0),(8527,1,'2026-02-15 13:34:19','2026-02-15 13:34:19','<h2>8 Reasons why digital prototyping is good</h2>\r\nIf you\'re developing any sort of product, then you might find that building a prototype is among the most expensive and time consuming parts of the process – after all, you\'re building a unique item from scratch – and if you\'ve missed something along the way. Fortunately, technology has handed us a means of sidestepping these problems – digital prototyping. Let\'s examine some of the benefits digital prototyping might\r\nyield.\r\n<h3 class=\"list-heading\">Money</h3>\r\nFirst and foremost in the mind of many manufacturers will be the cost associated with prototyping a product. Digital prototyping helps to minimise the actual building of things – which in turn reduces both the labour required during the process, and the materials.\r\n<h3 class=\"list-heading\">Time</h3>\r\nLikewise, digital prototyping will help to ensure that this stage of production is as short as possible. This helps to keep the product development cycle short, which allows manufacturers to be more agile when it comes to getting those products to market.\r\n<h3 class=\"list-heading\">Compatibility</h3>\r\nThe pen-and-paper designs of the past are still terribly useful in many respects, but they lack the ability to be easily manipulated. A digital prototype can be tweaked ad infinitum, and multiple versions of it can sit in storage, to be worked on using a range of different devices.\r\n<h3 class=\"list-heading\">Efficiency</h3>\r\nSince digital prototyping can be conducted more quickly, it follows that the prototyping stage of production can be a great deal more thorough. The result is products that are superior to those which has to deal with the creaking unwieldiness of a traditional project.\r\n<h3 class=\"list-heading\">Accuracy</h3>\r\nA modern digital prototype can be created to extremely fine tolerances – far tighter than those we might find in the real world. This allows us to accurately model how a real production version of the device in question might function – without going to the trouble of actually building it.\r\n<h3 class=\"list-heading\">Collaboration</h3>\r\nIn a modern manufacturer, it\'s likely that an entire design team will be working together on a single prototype. Being able to all work on the same data simultaneously is therefore invaluable – and a good digital prototyping package will afford exactly this luxury.\r\n<h3 class=\"list-heading\">Testing</h3>\r\nOne of the most important functions of the prototyping phase is to ensure that the product works as it\'s supposed to, and that any initial flaws are ironed out before the product goes into production. Since digital prototyping is quicker, it follows that we can get more tests in before this stage of production is abandoned.\r\n<h3 class=\"list-heading\">Attainable</h3>\r\nOf course, there\'s a reason that digital prototyping has thus far been the sole preserve of larger businesses – the software and the expertise necessary to work it are difficult to implement on smaller scales. But this is steadily changing, with digital prototyping technology becoming ever more accessible – even at the smaller end of the spectrum.','8 Reasons why digital prototyping is good','','inherit','closed','closed','','802-revision-v1','','','2026-02-15 13:34:19','2026-02-15 13:34:19','',802,'https://actuate.webpreview.co/?p=8527',0,'revision','',0),(8528,1,'2026-02-15 13:35:01','2026-02-15 13:35:01','<h2>How a Poorly Managed Data Feed Affects Your Sales</h2>\r\nClearly, there are a number of issues that could affect your sales but have you ever looked into the effect that poorly managed data could be having on your figures? The truth is that this is one of the big factors that many companies fail to take fully into account.\r\n\r\nSo, if you want to boost your sales then there are a few important points to take into account. This should begin by fully understanding what a data feed is and how you should be looking to use it to good effect.\r\n<h3>What Is a Data Feed?</h3>\r\nTo put it simply, a data feed is a file that gives you a range of information that relates to your sales. This could include useful details such as product name and information, sales prices and quantity of sales.\r\n\r\nTypically, this information can then be imported into a database and filtered or manipulated as needed. It should be in a format that can be read and interpreted very easily, even by someone with no specialist knowledge or IT skills.\r\n\r\nA high quality data feed can be used to help you boost your conversion rate and ROI. However, the following points are some of the areas in which businesses sometimes go wrong when reading this data.\r\n<h3>Getting the Wrong Data</h3>\r\nA set of data that doesn’t have the right type of information on it can be even worse that not having a data feed at all. Just imagine the chaos that it could cause if the data you receive gives you completely the wrong impression of how you are doing.\r\n\r\nThis means that it is vital that your reports contain the information that you most need and is completely accurate as well. Therefore, a good starting point is to consider what you would most like to see on here.\r\n\r\nBy getting this right at the outset you will feel comfortable that you are getting fed the information that is likely to be most valuable to you. However, don’t rule out the possibility of your needs changing over time and your data feed having to change with them.\r\n<h3>Not Reviewing the Data Regularly</h3>\r\nEven if the data that you receive is comprehensive and relevant, it won’t count for much if you don’t review it regularly. After all, things can move very quickly in the world of online sales and you don’t want to fall behind your rivals.\r\n\r\nIf your number of sales plummets or your cost per sale rises then this is something that you need to know about right away. Even just a few days of poor sales or rising costs that you don’t analyse well could turn out to be very costly in the long run.\r\n\r\nOf course, it can be tempting to leave this kind of report for later on. However, it is good to get into the habit of checking it regularly and then acting on it swiftly.\r\n<h3>Not Acting On It</h3>\r\nIt is entirely possible that someone in the company reads the data feed regularly but doesn’t ever act on it in the right way. How is that possible and how can you avoid it happening in the future?\r\n\r\nWell, perhaps the biggest possibility is that the person who reviews the data feed doesn’t have the skills, experience or authority to do anything significant with it. It could be that they automatically check this report every day but without really fully understanding what they should be looking for on it.\r\n\r\nTherefore, it makes sense to put in place a process for acting on your sales data feed once it has been reviewed. This process should make it clear exactly what needs to be done whenever certain issues are flagged up.\r\n<h3>Missing the Chance to Spot Trends</h3>\r\nIt is also important to remember that looking at each day in isolation isn’t the best approach with your data feeds. If you work in this way then you run the risk of missing out on trends that could prove to be very important for your future business.\r\n\r\nIn this way, it is far better to look for trends that are only apparent through comparing a few days or weeks’ worth of data together. These trends may sometimes be fairly obvious but at other times you may need to look hard to find them.\r\n\r\nOf course, there are both good and bad trends to look out for. It isn’t just about looking for bad news, as you may find positive news that you can use to your benefit from now on too.','How a Poorly Managed Data Feed Affects Your Sales','','inherit','closed','closed','','814-revision-v1','','','2026-02-15 13:35:01','2026-02-15 13:35:01','',814,'https://actuate.webpreview.co/?p=8528',0,'revision','',0),(8529,1,'2026-02-15 13:35:30','2026-02-15 13:35:30','<h2>How will social shopping shape 2017?</h2>\r\n2016 was a year in which marketing over social media came of age. With a greater proportion of shoppers in the UK now connected to social networks, it’s imperative that retailers take advantage of this considerable chunk of the market. In 2017, this looks to become still more so.\r\n\r\nSocial shopping affords customers the chance to share their retail experience with their peers, and fulfils a fundamental human desire for validation. In many respects, social shopping aims to ape the rewarding nature of walking into a real store with some friends and making a purchase.\r\n\r\nLet’s take a look at some of the ways in which the trend might gain additional traction in 2017\r\n<h3>Decision reassurance</h3>\r\nWhen millennial shoppers make purchases online, they’re often informed by their interactions with other customers. And this is also true, albeit to a lesser extent, of older customers. If you’re going to buy a new monitor for a computer, for example, you might visit forums and YouTube videos populated by experts and enthusiasts, and effectively collaborate with them on the purchasing decision.\r\n\r\nSocial shopping takes this collaboration to the next level; by browsing a product feed curated specifically for you, you’ll be sure that the items you’re considering are popular with other users. This helps to reduce the likelihood that you’re unwittingly taking a leap into the dark with an unproven product.\r\n<h3>Integration</h3>\r\nWith social networks now an integral part of our daily routine, they’re familiar and trusted. This familiarity fosters trust which can make the difference when it comes to conversions. What’s more, rather than simply including a link to the shop, where the user will be forced to go to the trouble of filling a basket and entering addressing details, social shopping allows users to get to the checkout directly from their feed. Facebook’s implementation of a ‘buy’ button allows users to make an impulse purchase in a matter of moments. Instagram has now also recently launched shopping functionality into their application, which yields much the same benefit.\r\n<h3>Interaction</h3>\r\nOne of the cardinal virtues of a presence on social media is that it allows users to quickly interact with other customers and sales reps. This offers online shops a means of connecting directly with their customers, and thus influencing how a customer might feel about the brand. The influence on a purchasing decision exerted by a person’s emotions is often extremely underrated, and savvy branding in 2017 will undoubtedly seek to make products part of a lifestyle. A great example of this sort of success was Coca-cola’s #ShareaCoke campaign of a few years back, which saw millions of people share a picture of a bottle of coke with their name on it – providing the company with enormous amounts of priceless marketing, at zero cost. Smaller campaigns of this sort are undoubtedly what will help push social shopping forward in 2017.','How will social shopping shape 2017?','','inherit','closed','closed','','5615-revision-v1','','','2026-02-15 13:35:30','2026-02-15 13:35:30','',5615,'https://actuate.webpreview.co/?p=8529',0,'revision','',0),(8530,1,'2026-02-15 13:35:58','2026-02-15 13:35:58','<h2>Using personalisation to boost conversion rates</h2>\r\nThe modern online shopper has long expected certain minimum requirements from their e-retailers of choice. The opportunity to find and purchase their goods quickly, browse in an intuitive and user-friendly way, and select from a range of delivery options, have been considered minimum requirements for a while now.\r\n\r\nBut technology has now moved to the point where retailers, and the marketers they work beside, are able to offer a more bespoke experience, tailored to the precise needs of the customer. The more data collected about the shopping habits of the person in question, the more precise such marketing is capable of being.\r\n<h3>How effective is personalisation?</h3>\r\nIt’s widely, and understandably, assumed that a personal approach is more persuasive. But to what extent is this true, and are there any limits on the effect? According to last year’s <a href=\"https://econsultancy.com/reports/conversion-rate-optimization-report/\">Conversion Rate Optimisation Report from Econsultancy</a>, just under a third of the companies surveyed report a ‘major uplift’ in conversion rates after implementing a personalisation programme. When we extend the figure to include companies who’ve experienced any kind of improvement at all, the figure rises to 90%\r\n\r\nOf course, it’s worth attaching a few cautionary notes to these findings – they rely on self-reporting of data that’s not easily quantified – we can’t, after all, easily tell what proportion of the conversion rate improvement came as a result of the more personal approach. Given the trend of the data, however, it’s difficult to avoid the conclusion that personalisation is effective.\r\n<h3>Why is personalisation effective?</h3>\r\nIn the not-too-distant past, the extent of personalisation in online marketing was such that conversational phrases like ‘welcome back’ was considered cutting-edge. Now, the rapport between an engaged customer and an effective website is far more nuanced, largely because the latter knows so much more about the former. Armed with this knowledge, gleaned from mining data about the customer’s habits and online behaviour, a far more targeted approach is possible.\r\n\r\nSo, if a customer has displayed an interest in books by a certain author, or electric guitars, or outdoor hot-tubs, then presenting them with marketing material about those specific sorts of items is going to be far more effective than offering a more general catalogue.\r\n\r\nPurchases of this sort will also serve to improve customer retention, as personalised offers are among the strongest drivers of repeat purchases. By building a familiarity between your customers and your website, you’ll make yourself the first port of call in the future.\r\n\r\nBy providing content that predicts what a customer might want, rather than reacting to their demands, you’ll be able to provide them with a beacon of clarity in a stormy sea of content. Consequently, effective personalisation should be seen as a priority for anyone looking to sell just about anything.','Using personalisation to boost conversion rates','','inherit','closed','closed','','5617-revision-v1','','','2026-02-15 13:35:58','2026-02-15 13:35:58','',5617,'https://actuate.webpreview.co/?p=8530',0,'revision','',0),(8531,1,'2026-02-15 13:37:03','2026-02-15 13:37:03','<h2>Why Google Shopping Ads Convert Better Than Text Ads and Deliver Better ROI</h2>\r\nIf you are looking to get a terrific ROI with your online ads then you may be wondering which approach will give you the best results.\r\n\r\nAmong the best current options is the Google Shopping service. In fact, there are a number of powerful reasons for believing that this could be a far better method for you than traditional text ads.\r\n<h3>Matches Specific Shopping Search Enquiries</h3>\r\nOf course, you already know that there are plenty of people looking online for what you sell at any given time. Therefore, the key is in finding a way to match your offers to specific search enquiries, which is exactly what Google Shopping does.\r\n\r\nIn this way, you can help your potential customers to find exactly what they want at the time they are looking for it. You can also get a high level of control over when and where your ads appear, to help you to squeeze the maximum benefit out of them.\r\n\r\nYou only get charged for advertising when someone clicks on one of your ads and gets sent to your website for more details on your offers. In addition, the fact that Google Shopping works on mobile devices as well as desktops means that you can reach out to people who are shopping on the move as well as those who do it at home or at work.\r\n<h3> A More Focused Approach</h3>\r\nIt is easy to get a highly structured approach to your Google Shopping listings. You get started by putting all of your product inventory onto AdWords and then working out the different product groups and categories that you want to use.\r\n\r\nIn this way, you get a better level of control over how you show off your products to potentially interested customers. This control extends to the custom labels and campaign priorities that you can also take advantage of.\r\n\r\nIf you have certain special offers that you want to let people know about, then this is a fantastic way of doing so. By focusing on the special deals that you have on the go you can try and steal a march on your rivals by directing shoppers straight to your site as soon as they start looking.\r\n<h3>Excellent Reporting</h3>\r\nWith any type of marketing campaign, it is vital that you can rely upon reports that show you how well you are achieving your targets. The good news in this respect is that Google Shopping gives you excellent reporting ability.\r\n\r\nInterestingly, the performance data that you receive is linked to the individual items rather than groups. This means that you can filter all of the details by product for a far greater level of control.\r\n\r\nIn terms of your ROI, this means that you can take charge of exactly how much you spend and how well it is used. If one of your products is giving far better results than the others, then the reporting tools will let you see all of the details in an easy-to-read way.\r\n<h3>Check Out the Competition</h3>\r\nA powerful benefit of using this type of online advertising is that it gives you a very useful look at what the competition is doing. For example, you can see the average CTR and max CPC estimates for your competitors before making your own decisions.\r\n\r\nIt is worth pointing out that the data you see is anonymous, so you can’t see which exact companies it relates to. However, it is still a fine way of getting a feel for the market before you go ahead with your own campaigns.\r\n\r\nWhether you are new to the market or not, it is always great to see what your rivals are up to and how successful they are right now.\r\n<h3>Overall Summary</h3>\r\nBy using Google Shopping wisely, you can make sure that your products are more visible on the internet to those people who are currently interested in them. This should allow you to get higher quality leads, more site traffic and a better click-through rate too.\r\n\r\nOf course, the overall result should be that you make your advertising budget work far harder for you. Once you given this method a try you are likely to find a great way of getting a better ROI while staying completely in control of your budget and advertising tasks.\r\n\r\nIt is also extremely easy to get started with. This is particularly true if you have an AdWords account just now and want to make the switch to a smarter way of advertising online from now on.','Why Google Shopping Ads Convert Better Than Text Ads and Deliver Better ROI','','inherit','closed','closed','','5619-revision-v1','','','2026-02-15 13:37:03','2026-02-15 13:37:03','',5619,'https://actuate.webpreview.co/?p=8531',0,'revision','',0),(8532,1,'2026-02-15 13:37:21','2026-02-15 13:37:21','<h2>Why Google Shopping Ads Convert Better Than Text Ads and Deliver Better ROI</h2>\r\nIf you are looking to get a terrific ROI with your online ads then you may be wondering which approach will give you the best results.\r\n\r\nAmong the best current options is the Google Shopping service. In fact, there are a number of powerful reasons for believing that this could be a far better method for you than traditional text ads.\r\n<h3>Matches Specific Shopping Search Enquiries</h3>\r\nOf course, you already know that there are plenty of people looking online for what you sell at any given time. Therefore, the key is in finding a way to match your offers to specific search enquiries, which is exactly what Google Shopping does.\r\n\r\nIn this way, you can help your potential customers to find exactly what they want at the time they are looking for it. You can also get a high level of control over when and where your ads appear, to help you to squeeze the maximum benefit out of them.\r\n\r\nYou only get charged for advertising when someone clicks on one of your ads and gets sent to your website for more details on your offers. In addition, the fact that Google Shopping works on mobile devices as well as desktops means that you can reach out to people who are shopping on the move as well as those who do it at home or at work.\r\n<h3> A More Focused Approach</h3>\r\nIt is easy to get a highly structured approach to your Google Shopping listings. You get started by putting all of your product inventory onto AdWords and then working out the different product groups and categories that you want to use.\r\n\r\nIn this way, you get a better level of control over how you show off your products to potentially interested customers. This control extends to the custom labels and campaign priorities that you can also take advantage of.\r\n\r\nIf you have certain special offers that you want to let people know about, then this is a fantastic way of doing so. By focusing on the special deals that you have on the go you can try and steal a march on your rivals by directing shoppers straight to your site as soon as they start looking.\r\n<h3>Excellent Reporting</h3>\r\nWith any type of marketing campaign, it is vital that you can rely upon reports that show you how well you are achieving your targets. The good news in this respect is that Google Shopping gives you excellent reporting ability.\r\n\r\nInterestingly, the performance data that you receive is linked to the individual items rather than groups. This means that you can filter all of the details by product for a far greater level of control.\r\n\r\nIn terms of your ROI, this means that you can take charge of exactly how much you spend and how well it is used. If one of your products is giving far better results than the others, then the reporting tools will let you see all of the details in an easy-to-read way.\r\n<h3>Check Out the Competition</h3>\r\nA powerful benefit of using this type of online advertising is that it gives you a very useful look at what the competition is doing. For example, you can see the average CTR and max CPC estimates for your competitors before making your own decisions.\r\n\r\nIt is worth pointing out that the data you see is anonymous, so you can’t see which exact companies it relates to. However, it is still a fine way of getting a feel for the market before you go ahead with your own campaigns.\r\n\r\nWhether you are new to the market or not, it is always great to see what your rivals are up to and how successful they are right now.','Why Google Shopping Ads Convert Better Than Text Ads and Deliver Better ROI','','inherit','closed','closed','','5619-revision-v1','','','2026-02-15 13:37:21','2026-02-15 13:37:21','',5619,'https://actuate.webpreview.co/?p=8532',0,'revision','',0),(8533,1,'2026-02-15 13:38:12','2026-02-15 13:38:12','<h2>5 things to do when selling to millennials</h2>\r\nIf you’re going to market a product or service, it’s important to take into account of the behaviours and social mores of the people you’re marketing to. While it’s difficult to learn a great deal about potential customers without ever meeting them, we can tailor our approach based on broad attributes like age and gender, and thereby create more effective marketing content.\r\n\r\nOne particularly important age bracket is the millennial – the modern age’s ‘young person’. There’s some debate over the precise boundaries of the category; some academics define millennials as those born after the late seventies but before the early 2000s, but others might define it much more narrowly. Millennials tend to differ from their older counterparts in several key respects – they’re predominantly (though not universally) more secular, more socially liberal, and more technologically literate. When we’re considering a marketing strategy that focuses on this age group, it’s important to consider all of these factors in order to secure the maximum possible resonance. Let’s take a look at five different things to do when selling things to millennials.\r\n<h3>Don’t neglect video</h3>\r\nIn 2016, we saw online video explode in popularity. With so much content out there to compete with, the moving image is capable of putting across the most information in the shortest possible time. It’s the medium with the greatest possible ‘viral’ potential, and therefore the one which can on no account be neglected.\r\n<h3>Engage via social media</h3>\r\nYounger people are accustomed to using social media, and tend to react more positively when brands engage with them via social networks like Facebook and Twitter. This might mean aping their language. A football club might share a video and comment that the striker depicted had gone into ‘beast mode’, or displayed ‘ridiculous tekkers’. Likewise, a fashion publication might declare a pair of shoes to be ‘reem’. Of course, one might easily get this wrong and look ridiculous – which is why a clued-up social media team is essential in maintaining a millennial-friendly image.\r\n<h3>Downplay traditional marketing</h3>\r\nMillennials tend to want to feel involved with their purchases and the people they’re purchasing from, in a way that their older peers do not. Disruptive pop-up ads that aren’t targeted toward them are likely to be more irritating than encouraging, as they remove the element of choice that’s so important to the millennial mind.\r\n<h3>Encourage content marketing</h3>\r\nContent marketing is more than just a passing fad – it’s been around for hundreds of years, with big-name brands releasing information and educational guides for free, as far back as the 1800s. With millennials valuing content so highly, this trend looks likely to endure for a while longer.\r\n<h3>Use is better than ownership</h3>\r\nServices like Spotify and Airbnb are popular with millennials – and they have one thing in common. They don’t require that the consumer own the thing that they’re enjoying. By offering your customers a flexible means of using a product – without the cost and hassle of actually owning it – you’ll be tapping into a key marketing trend for millennials.','5 things to do when selling to millennials','','inherit','closed','closed','','5611-revision-v1','','','2026-02-15 13:38:12','2026-02-15 13:38:12','',5611,'https://actuate.webpreview.co/?p=8533',0,'revision','',0),(8534,1,'2026-02-15 13:39:16','2026-02-15 13:39:16','<h2>8 Ways That the Digital Marketing for Westworld Was Effective</h2>\r\nEvery now and then, we can see a terrific example of how digital marketing can be used highly effectively. In recent times, the resounding success of the marketing campaign for the HBO series ‘Westworld’ has definitely given us a few points to ponder.\r\n\r\nHow exactly did the marketing team behind this series manage to make this a digital marketing success story?\r\n<h3>It Brought the Story to Life</h3>\r\nIt is easy to think that a marketing campaign should just be about letting the public know that a certain service or product is about to be made available. Yet, the team behind Westworld went further and brought the story to life for us.\r\n\r\nThis was evident in a number of interesting ways, such as when their social media account stated that there had been a glitch in the system and that the next episode could now be seen earlier than expected. Their website also brought to life the idea that their technology was getting out of control, just as in the show itself.\r\n<h3>It Used Virtual Reality</h3>\r\nVirtual reality is something that a lot of people are talking about right now, but few marketing teams have attempted to harness its potential so far. This was something that the people marketing Westworld used very effectively with the HTC Vive.\r\n\r\nThe immersive nature of Westworld means that it was ripe for promoting in this way. However, it is a tactic that we can expect to see used increasingly by digital marketing teams as well.\r\n<h3>They Built a Themed Website</h3>\r\nAnother clever move was to build a site called Discover Westworld. This looks like a typical luxury resort website, but it is actually a dark and mysterious place that cranks up the overall theme of technology taking over.\r\n\r\nThe site has been built with extra content in it that has been designed for viewers to unlock and enjoy as the series progresses. It is all about giving extra content to the most passionate fans and encouraging them to spread the word.\r\n<h3>Consistency Across Channels</h3>\r\nAny good marketing campaign should be about giving a consistent message no matter how many different channels it crosses. In this respect, the Westworld campaign was a great success.\r\n\r\nThe marketing efforts for this futuristic show was all focused on presenting the same sort of dark, mysterious and threatening vibe that the show involves. This worked a treat, as viewers were drawn into the fake world with great success.\r\n<h3>They Related the Show to Real-Life Fears</h3>\r\nPerhaps one of the key elements of Westworld is that it brings to the small screen some of the current fears many people have about technology becoming too powerful for humans to control. Worries about the rise of artificial intelligence is something that the marketing team used well in their efforts.\r\n\r\nIt may just be a fantasy show, but some of the marketing was enough to bring a real chill to the people who got lured into the world created by this show.\r\n<h3>They Use Humanoids to Create a Stir</h3>\r\nA particularly interesting tactic used to promote Westworld was that of sending out 20 humanoids to wander around London. This caused a stir, as it helped people to interact with the marketing campaign while also introducing some of the key concepts of the series.\r\n\r\nIt is far easier to get the public to imagine a theme park filled with robot guides when they are speaking to one of them out on the streets.\r\n<h3>The Marketing Told More of the Story</h3>\r\nIt is also worth pointing out that the digital marketing efforts went towards telling us more of the story of Westworld. For example, the website goes on to give us new material and explain how their fictional world works.\r\n\r\nThis is great news for hard-core fans who can’t get enough of the show and it can also help to build up a real head of steam in terms of getting word of the series out there.\r\n<h3><strong>They Got People Interested and Intrigued</strong></h3>\r\nPerhaps the best way to sum up this matter is to say that the Westworld digital marketing did a fantastic job in getting people interested and intrigued in their product. The buzz that they generated ensured that there were plenty to viewers keen to see whether the show was as good as the hype.\r\n\r\nOf course, not every product appears as initially attractive and appealing as Westworld. Having said that, with the right digital marketing ideas it is possible to whet the public’s appetite and get people interested right from the start.','8 Ways That the Digital Marketing for Westworld Was Effective','','inherit','closed','closed','','5623-revision-v1','','','2026-02-15 13:39:16','2026-02-15 13:39:16','',5623,'https://actuate.webpreview.co/?p=8534',0,'revision','',0),(8535,1,'2026-02-15 13:39:40','2026-02-15 13:39:40','<h2>Merry Christmas!</h2>\r\nSo it\'s that time of year again!\r\n\r\nThe offices are tidy, the hangovers are daily and everyone is waiting for the weekend.\r\n\r\nWe\'ve had a fantastic 2016 thanks to our amazing team and inspirational customers.\r\n\r\nA few of my personal favourite moments are:\r\n<ul>\r\n 	<li>Welcoming <a href=\"https://actuate.webpreview.co/2016/08/03/chester-cutting-edge-digital-world/\">Martin</a> to the team</li>\r\n 	<li>Completing a <a href=\"https://actuate.webpreview.co/2016/05/16/congratulations-mat/\">100 mile bike ride for charity</a></li>\r\n 	<li>Seeing sites like <a href=\"https://actuate.webpreview.co/our-work/pickett/\">Pickett</a> and <a href=\"https://actuate.webpreview.co/our-work/oh-polly/\">Oh Polly</a> grow</li>\r\n 	<li>Watching our team grow!</li>\r\n</ul>\r\n2017 is looking to be as fun and fast paced so until we meet next year here are some important dates:\r\n<ul>\r\n 	<li>We close the office on the 22nd December 2016</li>\r\n 	<li>We come back refreshed on the 3rd January 2017 (That felt weird to write)</li>\r\n</ul>\r\nOf you need us between these dates please email support@actuate.agency\r\n\r\nSee you next year ;-)\r\n\r\n&nbsp;','Merry Christmas and a Happy New Year!','','inherit','closed','closed','','5609-revision-v1','','','2026-02-15 13:39:40','2026-02-15 13:39:40','',5609,'https://actuate.webpreview.co/?p=8535',0,'revision','',0),(8536,1,'2026-02-15 13:39:59','2026-02-15 13:39:59','<h2>Are you ready for the Christmas sales?</h2>\nWith The Most Wonderful Time of the Year looming on the horizon, British shoppers will soon be flocking to their retailer of choice (which, increasingly, is an online one) in search of gifts to lavish upon their friends and relatives. In order to take the greatest possible advantage of this coming wave of custom, it’s vital that retailers both small and large put plans into place that will most efficiently channel that extra traffic into sales.\n<h3>Offer free shipping</h3>\nAccording to a recent study by UPS, free shipping is an enormously significant factor for those checking out online. More than half of all online shoppers this winter will have their purchases shipped for free, since they’re used to large stores like Amazon offering the service. Fail to offer free shipping, then, and you’re likely to miss out on valuable custom.\n<h3>Don’t neglect mobile sales</h3>\nMore than ever before, customers are making purchases using their mobile devices. As a consequence, online retailers can’t afford to neglect users accessing their stores via mobile devices.\n\nThis is especially so if the stores in question are attracting custom from so-called millennials, who are the driving force behind this trend.\n<h4>Don’t neglect Black Friday</h4>\nWhile Black Friday isn’t quite an enormously successful day of judgement in the British retail calender in the same respect as it is in the American one, it’s still regarded by many shoppers as a vital point of purchase – particular when shopping for higher value goods like laptops and other\n\nelectronic devices. With online retailers offering discounts that don’t require braving a crowd of frenzied bargain-hunters, many customers are delaying certain purchases until late November in the hope of snagging a bargain. It’s worth offering a few promotional discounts to mark the occasion – if only to get customers in at the top of the funnel!\n<h4>Don’t neglect video advertising</h4>\nOne of the most noticeable trends in online marketing during the course of 2016 has been the increased ubiquity of viral video content. More than ever, potential customers have access to devices and software that can display high-quality video content quickly. Well-produced videos have\n\nenormous power to win and keep new customers – as well as to demonstrate new products. Provided that you’re careful about the marketing video you produce, it should be possible to reap tremendous rewards following a successful video campaign on social media.','Four tips for Christmas Sales','','inherit','closed','closed','','5603-autosave-v1','','','2026-02-15 13:39:59','2026-02-15 13:39:59','',5603,'https://actuate.webpreview.co/?p=8536',0,'revision','',0),(8537,1,'2026-02-15 13:40:23','2026-02-15 13:40:23','<h2>Are you ready for the Christmas sales?</h2>\r\nWith The Most Wonderful Time of the Year looming on the horizon, British shoppers will soon be flocking to their retailer of choice (which, increasingly, is an online one) in search of gifts to lavish upon their friends and relatives. In order to take the greatest possible advantage of this coming wave of custom, it’s vital that retailers both small and large put plans into place that will most efficiently channel that extra traffic into sales.\r\n<h3>Offer free shipping</h3>\r\nAccording to a recent study by UPS, free shipping is an enormously significant factor for those checking out online. More than half of all online shoppers this winter will have their purchases shipped for free, since they’re used to large stores like Amazon offering the service. Fail to offer free shipping, then, and you’re likely to miss out on valuable custom.\r\n<h3>Don’t neglect mobile sales</h3>\r\nMore than ever before, customers are making purchases using their mobile devices. As a consequence, online retailers can’t afford to neglect users accessing their stores via mobile devices.\r\n\r\nThis is especially so if the stores in question are attracting custom from so-called millennials, who are the driving force behind this trend.\r\n<h3>Don’t neglect Black Friday</h3>\r\nWhile Black Friday isn’t quite an enormously successful day of judgement in the British retail calender in the same respect as it is in the American one, it’s still regarded by many shoppers as a vital point of purchase – particular when shopping for higher value goods like laptops and other electronic devices. With online retailers offering discounts that don’t require braving a crowd of frenzied bargain-hunters, many customers are delaying certain purchases until late November in the hope of snagging a bargain. It’s worth offering a few promotional discounts to mark the occasion – if only to get customers in at the top of the funnel!\r\n<h3>Don’t neglect video advertising</h3>\r\nOne of the most noticeable trends in online marketing during the course of 2016 has been the increased ubiquity of viral video content. More than ever, potential customers have access to devices and software that can display high-quality video content quickly. Well-produced videos have enormous power to win and keep new customers – as well as to demonstrate new products. Provided that you’re careful about the marketing video you produce, it should be possible to reap tremendous rewards following a successful video campaign on social media.','Four tips for Christmas Sales','','inherit','closed','closed','','5603-revision-v1','','','2026-02-15 13:40:23','2026-02-15 13:40:23','',5603,'https://actuate.webpreview.co/?p=8537',0,'revision','',0),(8538,1,'2026-02-15 13:43:18','2026-02-15 13:43:18','<h2>Customer retention, are you on it?</h2>\r\nIf you’re going to build a successful business, then you’ll need to know that it’s far easier to retain existing customers than it is to win over new ones. Existing customers are far easier to reach and persuade then new ones, as you won’t have to get their ear before delivering your message – you’ll already have it! What’s more, in delivering a great customer experience that’s free from problems, you’ll provide reason enough to persuade most customers to stick with you.\r\n<p class=\"western\">Let’s examine some of the ways in which you might maximally foster customer loyalty, and thereby ensure that repeat business continues to flock in the direction of your online store’s checkout pages.</p>\r\n\r\n<h3 class=\"western\">Automation</h3>\r\n<p class=\"western\">In order to reduce the amount of time our employees spend on a given task, employers will often resort to automation. A machine can perform certain tasks far more quickly and efficiently than a human ever could, and so by employing them in certain areas, we can ensure that we aren’t wasting precious man-hours.</p>\r\n<p class=\"western\">But customers, too, have hours that they’d prefer weren’t consumed with unnecessary, fiddly tasks like typing in their login details again and again. By automating, we’re able to keep the need for work on the customer’s part to an absolute minimum, and thereby ensure that they aren’t frustrated. This in turn will mean that they’re likely to return!</p>\r\n\r\n<h3 class=\"western\">Personalisation</h3>\r\n<p class=\"western\">In order to achieve a website that’s closely in tune with a customer’s needs, we can collect valuable data on their shopping habits, and create targeted marketing that’s precise. The modern online customer expects to be offered deals that are tailored to them – and so will view targeted marketing as welcome rather than intrusive. Again, automation can help to ensure that the customer receives an experience that’s precisely tailored and based on data. The result? More conversions.</p>\r\n\r\n<h3 class=\"western\">Engagement</h3>\r\n<p class=\"western\">While it’s important to provide a customer with a seamless interface that’s tailored to their needs, and which will respond to their inputs, it’s also important to also provide them with the option of talking to a human being. Increasingly, online retailers are providing chat services built into their applications, in order to allow customers to talk to a human being and address any queries they might have. This will help to convert hesitant customers, and to provide committed customers with reassurance that they’ll be able to have their problems addressed when they arise.</p>','What makes a loyal customer?','','inherit','closed','closed','','5607-revision-v1','','','2026-02-15 13:43:18','2026-02-15 13:43:18','',5607,'https://actuate.webpreview.co/?p=8538',0,'revision','',0),(8539,1,'2026-02-15 13:43:53','2026-02-15 13:43:53','<h2>Design vs. User Experience... What\'s coming next?</h2>\r\n2016 has witnessed huge development in the way that users interface with and experience the software they’re buying. Both UX and UI tend to make or break the software, today – with users coming to hold new applications to increasingly high standards. If they don’t get the sort of experience offered by applications like Instagram, Uber and Spotify, then they’re unlikely to stick around long enough to appreciate the other merits of the software – however numerous they might be.\r\n<p class=\"western\">In what remains of the year, and the next, we’re sure to see UX and UI design come on even further. Let’s examine some of the ways in which this might be so.</p>\r\n\r\n<h3 class=\"western\">Material Design</h3>\r\n<p class=\"western\">Now that hardware has reached a point where running high-quality, animated applications is easy, firms like Google are releasing tools which allow developers to write applications that move about in response to user input. Google’s ‘Material Design’ language has been just one component in a much larger trend – Google’s rivals are certain to follow suit with their own innovations, and the landscape for developers looks to be more vibrant, colourful and animated than ever before.</p>\r\n\r\n<h3 class=\"western\">Drop-off monitoring</h3>\r\n<p class=\"western\">Part of the reason that successful applications like Dropbox and Uber are so popular is that they’ve had all of their weak points ruthlessly expunged. This is possible thanks to an unprecedented amount of detailed feedback about ‘drop-off points’ – those areas where users are most likely to give up the ghost and leave the application. Understanding bounce rates is an essential part of reducing them – and so we should see greater focus on gathering drop-off data in the coming year.</p>\r\n\r\n<h3 class=\"western\">UI frameworks</h3>\r\n<p class=\"western\">With so many different varieties of device available, designing an interface which works smoothly on all of them is a major headache – particularly for smaller developers with limited budgets. That’s where UI frameworks come in. By making use of tried-and-true frameworks, whose components each been tested rigorously, and then applying new skins to match the look of the site, it’s possible to quickly and easily create consistent, polished user interfaces in no time at all.</p>\r\n\r\n<h3 class=\"western\">Minimalism</h3>\r\n<p class=\"western\">Many of the larger app developers are rolling back their designs – in order to incorporate fewer colours and distracting logos. These applications help to channel users in the proper direction without being intrusive, over-designed or showy. That said, there’s some disagreement over whether this trend will be a permanent (or even welcome) one.</p>','Upcoming UX/UI trends','','inherit','closed','closed','','753-revision-v1','','','2026-02-15 13:43:53','2026-02-15 13:43:53','',753,'https://actuate.webpreview.co/?p=8539',0,'revision','',0),(8540,1,'2026-02-15 13:45:06','2026-02-15 13:45:06','<h2>Top tools for monitoring your eCommerce store!</h2>\nWhen you\'re running a shop – whether it be an offline or online one – then you\'ll want to be kept appraised of what\'s going on, and learn as soon as possible of any weakness or failing in the system.\n\nLet\'s examine some of the best tools that online retailers have in this regard.\n<h3 class=\"list-heading\">Zabbix</h3>\n<a href=\"http://www.zabbix.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Zabbix</a> is a service which provides a comprehensive menu of monitoring options, and which allows developers to write bespoke scripts to check different aspects of the site.\n<h3 class=\"list-heading\">Appdynamics</h3>\n<a href=\"https://www.appdynamics.co.uk/\" target=\"_blank\" rel=\"noopener noreferrer\">Appdynamics</a> provides a peerless depth of monitoring into web applications and infrastructure, with deep and detailed reporting. It comes at a price to match, however.\n<h3 class=\"list-heading\">Logentries</h3>\n<a href=\"https://logentries.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Logentries</a> differs from applications like Zabbix in that it reports error messages directly from the application reporting them. It\'s great for when you need detail for troubleshooting.\n<h3 class=\"list-heading\">New Relic</h3>\n<a href=\"https://newrelic.com/\" target=\"_blank\" rel=\"noopener noreferrer\">New Relic</a> will monitor how well an application is performing from within the server it\'s being hosted on, checking constantly for disk space, CPU usage, response time a request volume. It\'ll thereby provide very useful information.\n<h4 class=\"list-heading\">Scriptrock/UpGuard</h4>\n<a href=\"https://www.upguard.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Scriptrock/UpGuard</a> allows you to check for differences between servers which should be identical, and thereby offers excellent protection against unwanted changes (be they made in error or through malice).\n<h4 class=\"list-heading\">Updown</h4>\nThis online service periodically checks your website by constantly sending an http head request to a specified URL. When the site stops working, you\'ll be notified via email or text. Simple, effective, invaluable.\n<h4 class=\"list-heading\">Pingometer</h4>\nThis paid-for service is slightly more complex; it boasts twelve different monitoring stations on continents around the world. It\'ll monitor your website\'s responsiveness to a wide range of different protocols.\n<h4 class=\"list-heading\">StatusOK</h4>\n<a href=\"https://github.com/sanathp/statusok\" target=\"_blank\" rel=\"noopener noreferrer\">StatusOK</a> differs from the competition slightly; it\'s an open-source solution which is self-hosted – but if you\'re so inclined, you can always set up a VPS to test your site\'s responsiveness to traffic from anywhere in the world.\n<h4 class=\"list-heading\">Pingdom</h4>\n<a href=\"https://tools.pingdom.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Pingdom</a> is among the world\'s most popular monitoring tools. It boasts a network comprising more than sixty different monitoring stations, which check your site every minute. Pingdom will not just monitor whether your site is responding, but how quickly – so if something slows it down suddenly, you\'ll know about it quickly.\n<h4 class=\"list-heading\">Uptrends</h4>\n<a href=\"https://www.uptrends.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Uptrends</a> makes use of even more monitoring stations than Pingdom, with more than a hundred and fifty spread across the globe. While it lacks a free version, the availability of advanced features like waterfall reports will justify the cost for many.\n\n<strong>That\'s quite a list, do you use these already? Or are we missing any that you think need a mention? Comment below!</strong>','Top 10 ecommerce monitoring tools','','inherit','closed','closed','','745-autosave-v1','','','2026-02-15 13:45:06','2026-02-15 13:45:06','',745,'https://actuate.webpreview.co/?p=8540',0,'revision','',0),(8541,1,'2026-02-15 13:45:25','2026-02-15 13:45:25','<h2>Top tools for monitoring your eCommerce store!</h2>\r\nWhen you\'re running a shop – whether it be an offline or online one – then you\'ll want to be kept appraised of what\'s going on, and learn as soon as possible of any weakness or failing in the system.\r\n\r\nLet\'s examine some of the best tools that online retailers have in this regard.\r\n<h3 class=\"list-heading\">Zabbix</h3>\r\n<a href=\"http://www.zabbix.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Zabbix</a> is a service which provides a comprehensive menu of monitoring options, and which allows developers to write bespoke scripts to check different aspects of the site.\r\n<h3 class=\"list-heading\">Appdynamics</h3>\r\n<a href=\"https://www.appdynamics.co.uk/\" target=\"_blank\" rel=\"noopener noreferrer\">Appdynamics</a> provides a peerless depth of monitoring into web applications and infrastructure, with deep and detailed reporting. It comes at a price to match, however.\r\n<h3 class=\"list-heading\">Logentries</h3>\r\n<a href=\"https://logentries.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Logentries</a> differs from applications like Zabbix in that it reports error messages directly from the application reporting them. It\'s great for when you need detail for troubleshooting.\r\n<h3 class=\"list-heading\">New Relic</h3>\r\n<a href=\"https://newrelic.com/\" target=\"_blank\" rel=\"noopener noreferrer\">New Relic</a> will monitor how well an application is performing from within the server it\'s being hosted on, checking constantly for disk space, CPU usage, response time a request volume. It\'ll thereby provide very useful information.\r\n<h3 class=\"list-heading\">Scriptrock/UpGuard</h3>\r\n<a href=\"https://www.upguard.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Scriptrock/UpGuard</a> allows you to check for differences between servers which should be identical, and thereby offers excellent protection against unwanted changes (be they made in error or through malice).\r\n<h3 class=\"list-heading\">Updown</h3>\r\nThis online service periodically checks your website by constantly sending an http head request to a specified URL. When the site stops working, you\'ll be notified via email or text. Simple, effective, invaluable.\r\n<h3 class=\"list-heading\">Pingometer</h3>\r\nThis paid-for service is slightly more complex; it boasts twelve different monitoring stations on continents around the world. It\'ll monitor your website\'s responsiveness to a wide range of different protocols.\r\n<h3 class=\"list-heading\">StatusOK</h3>\r\n<a href=\"https://github.com/sanathp/statusok\" target=\"_blank\" rel=\"noopener noreferrer\">StatusOK</a> differs from the competition slightly; it\'s an open-source solution which is self-hosted – but if you\'re so inclined, you can always set up a VPS to test your site\'s responsiveness to traffic from anywhere in the world.\r\n<h3 class=\"list-heading\">Pingdom</h3>\r\n<a href=\"https://tools.pingdom.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Pingdom</a> is among the world\'s most popular monitoring tools. It boasts a network comprising more than sixty different monitoring stations, which check your site every minute. Pingdom will not just monitor whether your site is responding, but how quickly – so if something slows it down suddenly, you\'ll know about it quickly.\r\n<h3 class=\"list-heading\">Uptrends</h3>\r\n<a href=\"https://www.uptrends.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Uptrends</a> makes use of even more monitoring stations than Pingdom, with more than a hundred and fifty spread across the globe. While it lacks a free version, the availability of advanced features like waterfall reports will justify the cost for many.\r\n\r\n<strong>That\'s quite a list, do you use these already? Or are we missing any that you think need a mention? Comment below!</strong>','Top 10 ecommerce monitoring tools','','inherit','closed','closed','','745-revision-v1','','','2026-02-15 13:45:25','2026-02-15 13:45:25','',745,'https://actuate.webpreview.co/?p=8541',0,'revision','',0),(8542,1,'2026-02-15 13:45:58','2026-02-15 13:45:58','<h2>What 2016 has taught us about Ecommerce</h2>\r\n2016 has, in several respects, been a tumultuous year. But it’s also seen great changes in the world of eCommerce. Let’s examine a few of these changes, and see if we can draw any conclusions about how online retailers should react to them.\r\n<h3>Smartphone</h3>\r\nFor years, users have been able to enjoy online content on a variety of different devices. But 2016 might be the year in which desktop PC users finally become a minority. If your website isn’t optimised for use on a palm-sized screen, then it follows that you’ll be missing out on an enormous amount of traffic. Indeed, one could soon argue that the smartphone should be the primary focus of optimisation.\r\n\r\nOne major hurdle for smartphone adoption has been the unwillingness of most people to part with money over their phones. But this hurdle looks to have been well and truly surmounted – and we should expect to see a rapid uptick in willingness to shop using a mobile device. If you’re an online retailer, then, you can scarcely afford to ignore the mobile market.\r\n<h3>Video is king</h3>\r\n2016 is a year in which social media has become particularly important in getting a message out there. In this arena, video content is the undisputed king, demonstrably more effective than other forms of media. That’s not to say that other forms of media should be ignored – they’re indispensable parts of a multi-pronged marketing strategy. However, a good video-marketing campaign, if deployed correctly, can yield explosive exposure!\r\n<h3>Voice searching is gaining traction</h3>\r\nJust a year or so ago, voice searching was seen as an awkward gimmick – indeed, it was difficult for most people to talk to their smartphone without feeling faintly ridiculous. But these early compunctions have now all but evaporated, and many are choosing to enlist Siri, Cortana, and Google Now in their searching behaviour.\r\n\r\nThis has huge implications for content creators, as people speak a great deal differently than they write. This means that a conversational tone – and ‘rich answers’ that assistants can reply with directly – are more effective.\r\n<h3>Are you local?</h3>\r\nYou might have noticed recently that Google is delivering many more local results – even if you haven’t explicitly inserted a ‘near me’ into your request. This is no accident – it’s part of Google’s strategy. Exploit this early by differentiating yourself from the local competition, and you’ll reap the rewards.','Ecommerce marketing trends for 2016','','inherit','closed','closed','','741-revision-v1','','','2026-02-15 13:45:58','2026-02-15 13:45:58','',741,'https://actuate.webpreview.co/?p=8542',0,'revision','',0),(8543,1,'2026-02-15 13:46:34','2026-02-15 13:46:34','<h2>Is Magento Enterprise right for you?</h2>\r\nMagento Enterprise Edition is an incredibly powerful piece of software that enables online retailers to work in ways that would otherwise be simply impossible (or at the very least, very difficult). Consequently, it comes with a price tag of around £10,000 a year – a significant step-up from the open-source community edition.\r\n\r\nFor a small business, this cost may be significant; it’s therefore worth reflecting on the benefits this expenditure might bring before taking the plunge. Let’s take a look at them.\r\n<h3>Faster loading</h3>\r\nCustomers expect a certain level of performance from an online retailer – particularly one that they’re unfamiliar with. If a page takes too long to load, then they’ll take their business elsewhere. A faster site, then, translates directly into conversions.\r\n\r\nThanks to full page caching, (a technique which records the result of a given script and presents them to the user when the same request is made), Magento removes the need to repeatedly process identical requests. The result? Better performance, and more conversions!\r\n<h3>Fostering loyalty</h3>\r\nWith the Enterprise Edition, you’ll be better positioned to incentivise repeat business, thanks to the powerful cross-selling and up-selling functionality it provides. If you’re able to offer customers products and promotions which are more precisely tailored to their tastes, you’ll be in a better position to create conversions.\r\n<h3>Catalogue management</h3>\r\nThe Enterprise edition will also provide users with greater control over their content. The ease with which you’re able to make changes to your online catalogue will have a direct impact on the efficacy of your shop. Not only will you save labour on wrestling with clumsy interfaces, but you’ll be able to spend more time devising your catalogue, and less time actually implementing it.\r\n<h3>Support</h3>\r\nPerhaps the most significant virtue of the Enterprise Edition is the Service Level Agreement (SLA) with Magento it provides. This means that you’ll be able to call upon Magento every time you encounter a problem, and fix it more easily. It should be noted that this support is limited to the core functionality of Magento – those third-party plugins aren’t covered.','Magento Enterprise Edition: Is the cost too high?','','inherit','closed','closed','','738-revision-v1','','','2026-02-15 13:46:34','2026-02-15 13:46:34','',738,'https://actuate.webpreview.co/?p=8543',0,'revision','',0),(8544,1,'2026-02-15 13:47:06','2026-02-15 13:47:06','<h2>PHP/Magento Developer required for Chester agency</h2>\r\nIf you’ve got experience with Wordpress and Magento, then we’ve got an opportunity for you in our Chester office. We’re looking for a PHP developer with ninja-level skills to fill a full-time, permanent position which is salaried at £35,000 – depending on just how experienced a ninja you are!\r\n<h3>What do I need?</h3>\r\nYou’ll need to have been working with WordPress and Magento for at least three years in a commercial environment, as you’ll be working with both platforms to provide our clients the service they demand. An in-depth knowledge of PHP, MySQL, HTML5 and CSS3 (particularly SASS/LESS) is also a necessity, as you’ll need to hit the ground running. But as well as bringing experience with you, you’ll also need more general problem solving skills, and the ability to learn and develop as you work with us.\r\n<h3>What else might help?</h3>\r\nWhile it’s not a requirement, applicants would benefit from having certification in Magento and MySQL – as this will allow us to be confident in your ability before you get started. While Magento 2 hasn’t been around for very long, experience with the newer version would also be a plus, as  that’s the platform you’ll be using going forward. Some experience with image-processing software like Fireworks and Photoshop would also be favourable.\r\n<h3>What do I get in return?</h3>\r\nSuccessful applicants enter an environment that’s tremendously rewarding to work in, and offers numerous opportunities for personal and professional development. Our team is passionate and inclusive, and will help you to become an even better PHP developer.\r\n\r\nYou’ll also have the challenge of working with leading brands, and helping them to achieve their growth objectives (and to define those objectives in the first place). At Actuate, we’re keen that your career doesn’t stagnate, and so we offer regular appraisals and personal development plans to help you along the way.\r\n\r\nAs well as helping you to develop professionally, we’ll also help you to keep yourself in good physical shape. You’ll get twenty-eight days holiday a year, as well as £150 towards any eye tests, glasses or contact lenses you might need. You’ll also benefit from a bike-to- work scheme, and have the opportunity to attend a raft of social events throughout the year (and be paid to do so!).\r\n\r\nTo cap it off, we run a relaxed dress code, so you’ll be able to work PHP miracles in comfort and style. If all of this sounds interesting, then why not apply today? You might be just the difference-maker we’re looking for!\r\n\r\nTo find out more visit our careers page here <a href=\"https://actuate.webpreview.co/careers/php-developer/\">PHP Developer Role</a>','Magento Ninja Developer Required','','inherit','closed','closed','','733-revision-v1','','','2026-02-15 13:47:06','2026-02-15 13:47:06','',733,'https://actuate.webpreview.co/?p=8544',0,'revision','',0),(8545,1,'2026-02-15 13:47:31','2026-02-15 13:47:31','<h2>Magento Enterprise Cloud Edition</h2>\r\nThis year, Magento have made a new addition to their roster: alongside their open-source Community Edition, and their premium Enterprise Edition, we now find their cloud-based Enterprise Cloud Edition. This new version of the platform offers retailers a host of new functions, which stem from its cloud-based nature. Let’s explore some of them.\r\n<h3>The cloudier, the better</h3>\r\nTraditionally, retailers have had to host their own content by either leasing servers, or by investing in their own. Through a cloud-based approach, Magento have simplified things – allowing retailers to establish and maintain their stores far more easily, with a package that includes both store management software and cloud-based hosting.\r\n\r\nThe platform is highly scalable, easily controlled, and can be bought for a single fee. You’ll have access to increased capacity at peak times – but you won’t have capacity going to waste when it’s not required.\r\n<h3>Less to worry about</h3>\r\nThe Cloud edition of Magento is built upon the Amazon Web Service’s Cloud infrastructure. This removes the need for merchants to worry about the nuts and bolts of their organisation. Things like managing traffic and hosting sites across national boundaries are dispensed with, allowing merchants to concentrate on what they’re good at: selling.\r\n\r\nThe Cloud Edition works in conjunction with a number of partner services, which combine to create a cohesive and seamless whole. For example, <a href=\"https://platform.sh/\" target=\"_blank\" rel=\"noopener noreferrer\">Platform.sh</a> is a highly automated hosting platform which allows retailers to make changes to small parts of their sites without worrying that  the rest might be effected. <a href=\"https://newrelic.com/\" target=\"_blank\" rel=\"noopener noreferrer\">New Relic</a> and <a href=\"https://blackfire.io/\" target=\"_blank\" rel=\"noopener noreferrer\">Blackfire</a> also provide retailers with powerful tools in monitoring and analysing their performance, which in turn helps them to make targeted improvements. You’ll get CSN and DDoS protection courtesy of <a href=\"https://www.fastly.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Fastly</a>, ensuring that your business is protected against nefarious attacks.\r\n<h3>New beginnings</h3>\r\nMagento’s new approach combines scalability and ease of deployment with the flexibility and ease of customisation that Magento is known for. With the advent of their new ‘Magento Marketplace’ replacement for the ailing Connect marketplace, and the launch of Magento 2, we’re beginning to see more quality control in the marketplace, which indicates that the company is listening to its critics.\r\n\r\nWith eCommerce platforms (and indeed, computing in general) moving to a cloud-based approach, and experiencing all the benefits yielded by such an approach, retailers can look forward to delivering better experiences to their customers than ever before.','Announcing Magento Enterprise Cloud Edition','','inherit','closed','closed','','730-revision-v1','','','2026-02-15 13:47:31','2026-02-15 13:47:31','',730,'https://actuate.webpreview.co/?p=8545',0,'revision','',0),(8546,1,'2026-02-15 13:48:43','2026-02-15 13:48:43','<h2>Friendly support or sale losing nuisance?</h2>\r\nShould you include a live chat support feature on your eCommerce website? Some websites have them, while others don’t. They have some advantages, but they also have some disadvantages. What is right for your business? Let’s take a look at some of the advantages and disadvantages.\r\n<h4>Pros</h4>\r\n<ul>\r\n 	<li>By having live chat support you will be offering a better service for your customers. They will be able to get answers to their questions right away when they are browsing your site.</li>\r\n 	<li>Live chat is often easier for visitors to use because you don’t have to go through any cumbersome “press one if…” menus.</li>\r\n 	<li>Most live chat agents are often able to help two or three people at the same time.</li>\r\n 	<li>The chat window pops up pro-actively, like helpful salesperson. This might stop someone who is having trouble from clicking away from your site.</li>\r\n 	<li>You can check the chat log files to quickly get a feeling for the quality of the support you are offering.</li>\r\n 	<li>You can take a look at the questions that customers are asking and if one common issue keeps coming up, you can adjust your website in order to deal with it.</li>\r\n</ul>\r\n<h4>Cons</h4>\r\n<ul class=\"warning\">\r\n 	<li>Customers who are not too computer savvy might not like it or understand how to use it. You will probably also need to offer phone support as well. Many people don’t type very well so communicating via phone is a lot easier for them.</li>\r\n 	<li>It doesn’t work as well on mobile platforms and might not be supported.</li>\r\n 	<li>Sometimes people find the pop up chat window annoying and it might negatively affect their experience on your page.</li>\r\n 	<li>Some customers might waste your customer service rep’s time with prank chats. However, if this happens you can block the person.</li>\r\n 	<li>If the chat support agent doesn’t react quickly this can be frustrating to your customer.</li>\r\n 	<li>Of course, you will need to pay to implement the chat support and pay the customer service agents – so there is the cost to factor in.</li>\r\n</ul>\r\nThese are just a few of the factors to consider if you are looking to implement live chat support on your website. Take the time to look into your options to see if this type of customer service is right for you and will benefit your website and help you customers.','The Pro\'s And Con\'s Of Live Chat Support For eCommerce Sites','','inherit','closed','closed','','721-revision-v1','','','2026-02-15 13:48:43','2026-02-15 13:48:43','',721,'https://actuate.webpreview.co/?p=8546',0,'revision','',0),(8547,1,'2026-02-15 13:49:03','2026-02-15 13:49:03','<h2>How to Write Product Descriptions that Sell</h2>\r\nWhen it comes to selling your product, you only have one chance to make a first impression. When a customer reads your product description, they will get a sense of what your product is like and whether or not they want to buy. That’s why it is so important to have a well written product description that will capture the attention of your customers.\r\n\r\nSo how you can make sure that the product description really sells? Here are some tips for writing the best possible product descriptions:\r\n<ul>\r\n 	<li>Think about what type of person buys your product. How old are they? What are they interested in? When you are aware of your buyer demographic you can tailor your tone of voice to suit them.</li>\r\n 	<li>Think about what problem your customer has that your product can solve, so that you can outline why the product is the best solution. Remember that people are interested in what the product can do for them.</li>\r\n 	<li>Also, consider what makes your product unique and why it is different than the competitors.</li>\r\n 	<li>Consider the objects that your customer might have to buying the product, so that you can address these objections head on.</li>\r\n 	<li>Use descriptive words which will evoke the senses of the reader and make the product description more engaging.</li>\r\n 	<li>Use words such as “picture yourself” and “imagine” so that the reader can see themselves using the product. You want them to visualise themselves owning it and using it, so that they decide to buy it.</li>\r\n 	<li>Make sure that you highlight the features of the product, such as the size, colour and any other special features. What makes this product different than others that are similar to it?</li>\r\n 	<li>Ensure that the customer understands what the product is to be used for and how it works – this might be necessary for every product but it’s often something important that you need to put across.</li>\r\n 	<li>Try to format your product description in sections and include bullet points, as this is easier for the reader to scan than long paragraphs.</li>\r\n</ul>\r\nThese are just a few of the most important tips that you can keep in mind to write fantastic product descriptions. With the right descriptions you will make people fall in love with your products and you will increase your sales, boosting your success.','How to Write Product Descriptions that Sell','','inherit','closed','closed','','718-revision-v1','','','2026-02-15 13:49:03','2026-02-15 13:49:03','',718,'https://actuate.webpreview.co/?p=8547',0,'revision','',0),(8548,1,'2026-02-15 13:49:56','2026-02-15 13:49:56','Actuate Digital have appointed Martin Sylvester who has previously worked with Reckless and Sutton Silver as their new commercial director.\r\n\r\nMartin has been working in the North West digital sector for over a decade helping website owners grow their online businesses through engaging and strategic digital marketing by understanding what drives customers buying habits.\r\n<blockquote>“I’ve always seen business development as a process of matching an agency and client through values and proposition.”</blockquote>\r\nMartin will be working with Actuate’s MD Mat O’Connor to grow the agency to £300k turnover in the next 12 months by attracting more retail clients after their recent contract wins with Sewing Machines Direct and Peaceful Hooligan.\r\n<blockquote>“Not only does Martin bring fun into the office, he is excellent at table tennis and his business knowledge has made an impact already. We’re looking forward to the future.”</blockquote>','Welcome to Martin Sylvester!','','inherit','closed','closed','','724-revision-v1','','','2026-02-15 13:49:56','2026-02-15 13:49:56','',724,'https://actuate.webpreview.co/?p=8548',0,'revision','',0),(8549,1,'2026-02-15 13:50:18','2026-02-15 13:50:18','If the question is “can page load speed help your eCommerce website?” then the answer is “yes, absolutely.” Consider this – if you are looking to buy a product would you want to wait around on a website that is clunky and takes forever to load to buy that product – when you could buy a similar product somewhere else much faster? Time is money, after all!\r\n\r\nPage load speed does actually make a difference in your ecommerce sales, so make sure that your website loads as quickly as possible. Also, Google penalises websites that offer a poor user experience – so your slow website might also start sliding down in the Google rankings.\r\n\r\nAccording to some accounts even a one second delay in loading speed will have an impact in your revenue. Ideally your page should load within three seconds or less, or it will feel very slow to the average web browser.\r\n\r\nSo, what can you do to increase the speed of your ecommerce site? Here are some tips for making sure that your ecommerce website loads as quickly as possible:\r\n<ul>\r\n 	<li>Reduce the size of the page. You can do this by avoiding embedding large images or big objects such as Javascript on a page if possible.</li>\r\n 	<li>Of course, you will need to find a balance here between load times and rich graphics because beautiful images help to sell your products.</li>\r\n 	<li>Use in-memory technology and caching so that you will not need to access your database unnecessarily.</li>\r\n 	<li>Get some data compression software to compress the data your website sends to the browser.</li>\r\n 	<li>Specify the weight and height of images so that the browser can create placeholders for the images and load both the page and the images at the same time – which saves valuable seconds.</li>\r\n 	<li>Make sure that you are optimising the configuration of your ecommerce platform in order to improve load times. There are usually a few minor tweaks that you can do on most platforms which will offer you significant gains.</li>\r\n 	<li>You can use a tool to measure your site’s speed, such as Google PageSpeed Insight or Pingdom. Check on it now and then to make sure it is still loading fast.</li>\r\n</ul>\r\nKeep these tips in mind so that slow page load speed doesn’t slow down the success of your ecommerce website.','Can Page Load Speed Help Your eCommerce Website?','','inherit','closed','closed','','714-revision-v1','','','2026-02-15 13:50:18','2026-02-15 13:50:18','',714,'https://actuate.webpreview.co/?p=8549',0,'revision','',0),(8550,1,'2026-02-15 13:50:39','2026-02-15 13:50:39','<h2>How to Make the Most of the Hottest Craze in Gaming</h2>\r\nPokemon Go is the biggest gaming craze of the year. This augmented reality game is played on a smartphone and involves walking around your environment to capture Pokemon, which are hidden all over the map. The game has already exceeded 15 million downloads in only a few days and it has become more popular than Instagram and Twitter.\r\n\r\nWhile Pokemon Go has been great for improving the health of gamers by getting them out of the computer chair and onto the streets, but did you know that you could also use it in your local marketing? There are actually huge opportunities for local retailers to use Pokemon Go for marketing.\r\n<h3>Here are some ways that you could use Pokemon Go in your marketing campaign:</h3>\r\nFirst of all, download the game yourself so that you are aware of how it works.\r\n<ul>\r\n 	<li>Find out if your business is a Poke Stop or Poke Gym. A Poke Stop is a place where players can acquire items that allow them to capture and train the monsters. Poke Gyms are where people can use Pokemon to win over the location for their team. If your business is a Poke Gym or a Poke Stop, make sure that you advertise this on your social media!</li>\r\n 	<li>Place physical signage outside of your retail location letting gamers know that Pokemon Go players are welcome.</li>\r\n 	<li>Consider offering special offers for Pokemon players. For example, Lost Heaven restaurant in Melbourne offers 30% discounts for Pokemon Go players if they can show that they have caught some of the rare Pokemon such as Golduck or Magnemite. It also offers 10% discounts for less rare Pokemon.</li>\r\n 	<li>In the game every player picks a team – red or blue. You could offer discounts to one team or another.</li>\r\n 	<li>Make sure that there are plenty of electrical sockets available for customers to charge their phones, as the game can be a battery hog.</li>\r\n 	<li>Set up a “lure”. When you place a lure within the game you will draw more Pokemon to your location, which also means more customers!</li>\r\n 	<li>Pokemon Go users are generally web-savvy, so promote the special deals your business is offering on social media networks such as Twitter, Facebook and Instagram with Pokemon Go related hashtags.</li>\r\n</ul>\r\nThese are just a few of the many ways that you can use this extremely popular game to promote your business and cash in on the Pokemon craze!','Using Pokemon Go in a Local Marketing  Campaign','','inherit','closed','closed','','710-revision-v1','','','2026-02-15 13:50:39','2026-02-15 13:50:39','',710,'https://actuate.webpreview.co/?p=8550',0,'revision','',0),(8551,1,'2026-02-15 13:51:13','2026-02-15 13:51:13','<h2>How to get more selling your crafts online</h2>\r\nGood news for creative artists and crafters out there – the internet makes it easier than ever to sell your products. Whether you are passionate about beading, felting, making jewellery, knitting, woodwork or any other craft, you can find a whole new world of sales opportunities for your beautiful products online. Here are five tips to help you sell your works of art online.\r\n<h3>1. Join an Online Craft Marketplace</h3>\r\nEtsy is just one of the many online marketplaces where you can sell your crafts. Sign up for these marketplaces, create a profile and a shop and start offering your one of a kind goods. You can also take a look around at the crafts that everyone else is selling so that you can get an idea of what your competition looks like.\r\n<h3>2. Post High Quality Photos</h3>\r\nYour piece of artwork or handmade craft could be really beautiful, but if all you have to post online is a poor quality, blurry and low resolution photo it will not look good to customers. Taking good photos of your crafts is essential for showing off their full beauty online. Make sure that when you snap the photo the object is well lit and you are using a decent quality camera. If you sell small items such as jewellery you might want to consider getting it professionally photographed – you will need the right lens and a photography light box to capture the details.\r\n<h3>3. Network on Social Media</h3>\r\nCreate social media profiles for your crafting business and actively use them. Try to connect with potential customers as well as other crafters and artists in order to build an online network. Don’t just use your Twitter, Facebook and Instagram accounts to broadcast your promotional materials – also use them to connect with others, share your personality and get into an interesting discussion.\r\n<h3>4. Write Excellent Product Descriptions</h3>\r\nEvery product you sell should have a well written description to go with it, describing what it is, what it’s features are, the meaning behind it, the materials you used and what makes it special. This informs your customers and also helps your Google ranking.\r\n<h3>5. Let Your Personality Shine Through</h3>\r\nPeople don’t buy crafts because they are practical, they buy them because they are meaningful and beautiful. Don’t be afraid to let your personality shine through into the crafts you make and the way you market them – someone might connect with it.','5 Tips for Selling Crafts Online','','inherit','closed','closed','','705-revision-v1','','','2026-02-15 13:51:13','2026-02-15 13:51:13','',705,'https://actuate.webpreview.co/?p=8551',0,'revision','',0),(8552,1,'2026-02-15 13:51:48','2026-02-15 13:51:48',' <h2>How to get more selling your crafts online</h2>                                                                                                                                                                                                                                                                                                                                                                                    \r\n  <p>Good news for creative artists and crafters out there – the internet makes it easier than ever to sell your products. Whether you are passionate about beading, felting, making jewellery, knitting, woodwork or any other craft, you can find a whole new world of sales opportunities for your beautiful products online. Here are five tips to help you sell your works of art online.</p>\r\n                                                                                                                                                                                                                                                                                                                                                                                                                                         \r\n  <h3 class=\"list-heading\">Join an Online Craft Marketplace</h3>                          \r\n  <p>Etsy is just one of the many online marketplaces where you can sell your crafts. Sign up for these marketplaces, create a profile and a shop and start offering your one of a kind goods. You can also take a look around at the crafts that everyone else is selling so that you can get an idea of what your competition looks like.</p>\r\n\r\n  <h3 class=\"list-heading\">Post High Quality Photos</h3>\r\n  <p>Your piece of artwork or handmade craft could be really beautiful, but if all you have to post online is a poor quality, blurry and low resolution photo it will not look good to customers. Taking good photos of your crafts is essential for showing off their full beauty online. Make sure that when you snap the photo the object is well lit and you are using a decent quality camera. If you sell small items such as\r\n  jewellery you might want to consider getting it professionally photographed – you will need the right lens and a photography light box to capture the details.</p>\r\n\r\n  <h3 class=\"list-heading\">Network on Social Media</h3>\r\n  <p>Create social media profiles for your crafting business and actively use them. Try to connect with potential customers as well as other crafters and artists in order to build an online network. Don\'t just use your Twitter, Facebook and Instagram accounts to broadcast your promotional materials – also use them to connect with others, share your personality and get into an interesting discussion.</p>\r\n\r\n  <h3 class=\"list-heading\">Write Excellent Product Descriptions</h3>\r\n  <p>Every product you sell should have a well written description to go with it, describing what it is, what it\'s features are, the meaning behind it, the materials you used and what makes it special. This informs your customers and also helps your Google ranking.</p>\r\n\r\n  <h3 class=\"list-heading\">Let Your Personality Shine Through</h3>\r\n  <p>People don\'t buy crafts because they are practical, they buy them because they are meaningful and beautiful. Don\'t be afraid to let your personality shine through into the crafts you make and the way you market them – someone might connect with it.</p>\r\n','5 Tips for Selling Crafts Online','','inherit','closed','closed','','705-revision-v1','','','2026-02-15 13:51:48','2026-02-15 13:51:48','',705,'https://actuate.webpreview.co/?p=8552',0,'revision','',0),(8553,1,'2026-02-15 13:52:14','2026-02-15 13:52:14','Following the success of Actuate Digital over the past 12 months our founder and director Mat O’Connor decided he wanted to give something back to the community and set himself a challenge at the same time. So he decided he would cycle 100 miles and raise awareness of a cause close to his heart.  And what a challenge it was! Mat set off to Bamber Bridge, Preston On Sunday 15<sup>th</sup> May to take part in the Four counties 100 mile bike ride to raise money for St Catherine’s hospice care.  Mat also raised money through just giving for TACT (The adolescent and children’s trust) based in Liverpool and it’s safe to say he smashed it, with the current total standing at £300.\r\n\r\nFor those of you who don’t know Mat.  Mat likes cycling and sometimes falls off his bicycle.  So we were all a bit worried when he told us that he’d be cycling across Lancashire, Liverpool, Cheshire and Manchester all in one day!  Luckily this time he only managed to fall off once and graze his knee, but like the trooper he is, he carried on finishing with a commendable time of 7 hours 49 minutes.\r\n\r\nI’d like to take this opportunity to congratulate Mat on completing his ride, and for raising money for a well-deserved charity that can really make a difference to people’s lives.\r\n\r\nCongratulations Mat!','Congratulations Mat!','','inherit','closed','closed','','693-revision-v1','','','2026-02-15 13:52:14','2026-02-15 13:52:14','',693,'https://actuate.webpreview.co/?p=8553',0,'revision','',0),(8554,1,'2026-02-15 13:52:38','2026-02-15 13:52:38','<h2>Get more from your online store</h2>\r\nEcommerce changes quickly and it’s important to stay up to date so that you can be aware of the trends that will have an effect on sales. Here are some smart tips that will help you stay on the cutting edge of ecommerce so that you can improve your chances of success.\r\n<h3>Our tips</h3>\r\n<ul>\r\n 	<li>Avoid lengthy sign up pages that can take several minutes for customers to fill out before they can make a purchase. You’ll lose their patience and you don’t actually need the info – just an email address and a password will do.</li>\r\n 	<li>Instead, you can ask them if they want to sign up after they have made the purchase, so that they can make the next purchase easier by creating an account.</li>\r\n 	<li>Don’t underestimate the power of call to action buttons, which can help to make your site more usably and build higher conversions.</li>\r\n 	<li>Make sure that the call to action button stands out on the website with its positioning, font and wording as well as its colour.</li>\r\n 	<li>If your ecommerce site has a wide range of different products sold, make sure that you have a well-designed search function so that users can quickly find what they are looking for.</li>\r\n 	<li>A “breadcrumb” navigation system is a great idea because it shows them how many steps they have accomplished in the checkout process and how many more are left to go.</li>\r\n 	<li>Otherwise, they will get bored and think that your shopping procedures take forever, so they might be tempted to abandon their purchases halfway through.</li>\r\n 	<li>Your customers will be more inclined to purchase from you if they know yours is a website they can trust. Make sure that you update your shopping security with a trust certificate such as Verisign or Hacker Safe.</li>\r\n 	<li>It is much better to display all shipping charges, taxes and other extra costs right at the beginning. Customers hate when the price suddenly goes up at the end of a purchasing process because of a fee or tax they weren’t expecting.</li>\r\n 	<li>Add a persistent shopping cart that will save the items even if the customer closes the window and comes back later. They might have made up their mind and decide to purchase those items the second time around.</li>\r\n</ul>\r\nThese are just a few smart tips that can help you to maximise your ecommerce and reach new levels of success.','Smart Tips for Successful Ecommerce','','inherit','closed','closed','','696-revision-v1','','','2026-02-15 13:52:38','2026-02-15 13:52:38','',696,'https://actuate.webpreview.co/?p=8554',0,'revision','',0),(8555,1,'2026-02-15 13:53:15','2026-02-15 13:53:15','<strong>Magento is one of the most popular eCommerce software applications, thanks to its wide range of excellent features. However, there is a lot of false information out there about Magento and how it works. There are quite a few myths that have been perpetuated which are simply not true. Here are some of the incorrect myths about Magento and the truth behind them.</strong>\r\n<h3>Magento Offers Very Limited Customer Support</h3>\r\nThis is a myth, because Magento does offer professional support with its enterprise paid editions. It is available 24/7 via a number of different communication channels. Also, even if you don’t go for Magento paid options, you can get support from the community members in the online forums. The Magento community is huge and is one of the largest and most responsive in the eCommerce industry.\r\n<h3>Magento Doesn’t Require Coding Experience</h3>\r\nMagento is built on the Zend framework, which is easy to handle if you have the technical skills. The source code can be modified, but the system itself is quite complex and the code needs to be edited. This will make customising the code very time and resource consuming. So the answer is that Magento can be customised, but the user should be a PHP expert and should at least be familiar with the Zend framework.\r\n<h3>Magento is Only Suitable for Large Businesses</h3>\r\nThis is one of the major myths that is perpetuated about Magento and how it works. The Magento program offers wide scalability, so you can use it for anything from a small shop to a large business and get a great result each time. Although the platform requires you to have technical skills in order to customise it, Magento will contribute to boosting the sales factor of your eCommerce platform.\r\n<h3>Magento is Free</h3>\r\nMany people think that Magento is a free product and are surprised to find a pricing page on the Magento website. However, Magento offers both a free and paid edition. The free version lacks some support and advanced features, but it covers the minimal basics that you will need. If you want additional features, you will need to purchase extensions.\r\n\r\nThese are just a few of the myths that are perpetuated about Magento, so that you can have a better understanding of this online ecommerce platform and how it works.','Major Myths About Magento','','inherit','closed','closed','','5574-revision-v1','','','2026-02-15 13:53:15','2026-02-15 13:53:15','',5574,'https://actuate.webpreview.co/?p=8555',0,'revision','',0),(8556,1,'2026-02-15 13:53:39','2026-02-15 13:53:39','<h2>5 Reasons Why Magento 2 is Better Than Magento</h2>\nAfter the official release of Magento 2, you might be wondering if this software is significantly better than Magento and if it is worth the upgrade. The truth is that Magento 2 offers a considerable number of advantages that will make it a better choice for your business.\n\nHere are some of the main reasons to upgrade:\n<h3>1. Better Performance</h3>\nMagento 2 features improved performance, faster speed and larger scalability compared to Magento. This means that you will have 50% faster loading time in your catalog as well as your check out pages, which will improve the shopping experience for your customers. It will also support more than 2 million page views and 250,000 orders per hour. This is great news if you have a very large eCommerce website and you need to be able to support a lot of traffic.\n<h3>2. Improved Support</h3>\nSince Magento 2 is new software it receives a lot more support, so you will be sure to get attention when you have a problem. If at any time you struggle with issues, you can contact customer support and let them know the details of your problem so that you can deal with it as quickly as possible.\n<h3>3. You Can Separate Your Databases</h3>\nOne of the major advantages of Magento 2 is that you are able to separate your databases. You will be able to have one MySQL database that is responsible for serving all of the content pages, category pages and product pages. Then you can separate this out to have the checkout process use a totally different database. This will allow you to have better performance and it will ensure that people trying to check out are not slowed down by the people browsing. For large sites, this makes a big difference.\n<h4>4. Quality Extensions</h4>\nWhen it comes to Magento 2, the changes allow developers to write better quality code. This means that the marketplace will be reorganised and monitored by Magento itself, ensuring that the quality standard of the code is very high. This means that you won’t have to worry about distrustful modules any more.\n<h4>5. Easier to Upgrade</h4>\nUpgrading Magento 2 software is much easier than in Magento.  This means that you will find it much easier to upgrade compatibility and add new extensions. The upgrade process being easier means that you will enjoy easier upgrades and less costs.\n\nThese are just a few of the reasons why Magento 2 is much better than Magento. If you want to enjoy the benefits of this new and improved system, make sure that you upgrade today.','Five Reasons Why Magento 2 is Better Than Magento','','inherit','closed','closed','','5571-autosave-v1','','','2026-02-15 13:53:39','2026-02-15 13:53:39','',5571,'https://actuate.webpreview.co/?p=8556',0,'revision','',0),(8557,1,'2026-02-15 13:54:19','2026-02-15 13:54:19','<h2>5 Reasons Why Magento 2 is Better Than Magento</h2>\r\n  <p>After the official release of Magento 2, you might be wondering if this software is significantly better than Magento and if it is worth the upgrade. The truth is that Magento 2 offers a considerable number of advantages that will make it a better choice for your business.</p>\r\n                                                                                                                                                                                                                                                                                                                                                                                                                                         \r\n  <p>Here are some of the main reasons to upgrade:</p>\r\n                                                                                                                                                                                                                                                                                                                                                                                                                                         \r\n  <h3 class=\"list-heading\">Better Performance</h3>                                        \r\n  <p>Magento 2 features improved performance, faster speed and larger scalability compared to Magento. This means that you will have 50% faster loading time in your catalog as well as your check out pages, which will improve the shopping experience for your customers. It will also support more than 2 million page views and 250,000 orders per hour. This is great news if you have a very large eCommerce website and you need\r\n  to be able to support a lot of traffic.</p>\r\n\r\n  <h3 class=\"list-heading\">Improved Support</h3>\r\n  <p>Since Magento 2 is new software it receives a lot more support, so you will be sure to get attention when you have a problem. If at any time you struggle with issues, you can contact customer support and let them know the details of your problem so that you can deal with it as quickly as possible.</p>\r\n\r\n  <h3 class=\"list-heading\">You Can Separate Your Databases</h3>\r\n  <p>One of the major advantages of Magento 2 is that you are able to separate your databases. You will be able to have one MySQL database that is responsible for serving all of the content pages, category pages and product pages. Then you can separate this out to have the checkout process use a totally different database. This will allow you to have better performance and it will ensure that people trying to check out\r\n  are not slowed down by the people browsing. For large sites, this makes a big difference.</p>\r\n\r\n  <h3 class=\"list-heading\">Quality Extensions</h3>\r\n  <p>When it comes to Magento 2, the changes allow developers to write better quality code. This means that the marketplace will be reorganised and monitored by Magento itself, ensuring that the quality standard of the code is very high. This means that you won\'t have to worry about distrustful modules any more.</p>\r\n\r\n  <h3 class=\"list-heading\">Easier to Upgrade</h3>\r\n  <p>Upgrading Magento 2 software is much easier than in Magento. This means that you will find it much easier to upgrade compatibility and add new extensions. The upgrade process being easier means that you will enjoy easier upgrades and less costs.</p>\r\n\r\n  <p>These are just a few of the reasons why Magento 2 is much better than Magento. If you want to enjoy the benefits of this new and improved system, make sure that you upgrade today.</p>\r\n','Five Reasons Why Magento 2 is Better Than Magento','','inherit','closed','closed','','5571-revision-v1','','','2026-02-15 13:54:19','2026-02-15 13:54:19','',5571,'https://actuate.webpreview.co/?p=8557',0,'revision','',0),(8558,1,'2026-02-15 13:54:40','2026-02-15 13:54:40','If you are looking to upgrade or use our service for Magento 2 support please <a href=\"https://actuate.webpreview.co/what-we-do/magento-ecommerce/\">click here</a>.\r\n\r\nThe Magento community has been awaiting the arrival of Magento 2 for the past 5 years. During this time lots of different platforms have entered the mix. This has increased competition. So, does Magento 2 live up to the success of Magento?\r\n\r\nMagento has cemented itself as the software solution for many online retailers. From small independent companies to larger global brands. The community around Magento has one of the largest stockpiles of modules and extensions helping it deliver some of the best online shopping experiences.\r\n\r\nMagento 2 has new features to create a user friendly and stable future of Magento. But are these enhancements worth upgrading to?\r\n\r\nThe new Magento 2 has functionality previously reserved for Magento Enterprise, now in the Magneto 2 Community edition. Such as; Full Page Caching, faster query processing and built in HTML5 and CSS pre-processing. Magento 2\'s functionality complements the fresh and friendly customisation process so that updating, modifying and extending Magento 2 is faster and easier than before.\r\n\r\nSome of these new and important items include:\r\n<ul>\r\n 	<li>20% speed increase</li>\r\n 	<li>Automated testing</li>\r\n 	<li>Improved security</li>\r\n 	<li>Enriched scalability</li>\r\n 	<li>jQuery replaces Prototype javascript library</li>\r\n</ul>\r\nDo you now want to upgrade from Magento to Magento 2? Should you ditch Shopify and use the worlds leading eCommerce package? If you want extendability that is fast and easy to use then Magento 2 is definitely for you!\r\n\r\nIf you choose to upgrade from Magento to Magento 2 we will run a technical audit to ensure Magento 2 is ready for you. We will source the Magento 2 modules to update your existing functionality or tailor one to suit you.\r\n\r\nIf you feel you want to make the switch to Magento 2 contact us today to discuss how we can help. We’ll even bring the coffee.','Magento 2 is here!','','inherit','closed','closed','','5563-revision-v1','','','2026-02-15 13:54:40','2026-02-15 13:54:40','',5563,'https://actuate.webpreview.co/?p=8558',0,'revision','',0),(8559,1,'2026-02-15 13:55:16','2026-02-15 13:55:16','<h3>How to get your website visitors to convert – the basics</h3>\nIt’s the age-old question isn’t it? “How do I get people to my site and how do I get them to buy?”\n\nWell, it’s no good just having online special offers anymore, retailers must transcend into the mind of a user, creating the right experience for them to enjoy.\n\nHow do we do this, you must have heard these terms before … make your website more ‘engaging’ and ‘compelling’, creating ‘interaction’ and encouraging them to ‘connect’ with your brand.\n\nHowever, its all well and good saying the user experience is key, but how do you create the most effective website design to help achieve all of these things?\n<h4>Do your research</h4>\nFirstly you should research your audience. Look how they differ when shopping online, look at trends, look at colours that your target audience is likely to respond to.\n\nEach small detail can make a difference and if it’s not right, it’s going to turn them away.\n<h4>Know your goals</h4>\nWhat do you want from your users?\n\nDo you them to buy a product without any distractions? Well maybe reduce the amount of pages they have to go through until they get to the checkout. If your site is too long winded you’ll distract visitors from buying.\n\nDo you want them to talk about your products? Then have an option to share them on a social networking site.\n\nThink about what you want your users to do and what’s the easiest and quickest way for them to do it.\n<h4>Keep your eye on the visuals</h4>\nDesign your site with a purpose.\n\nEvery element of your site will elicit a positive or negative response from a visitor. This is where you need to go back to your research and put your audience as the focus in every step.\n\nIt ‘s no good just creating a site that you think is visually pleasing, it must appeal to your visitors.\n<h4>Build and test</h4>\nIf you are worried about the content and design of the website test it out on a sample of your main audience and use their feedback. They will be the ones that are using it and their opinions matter more than your own. Be brave and ask them what you can do better.\n<h4>Be social</h4>\nLike, comment and share, three key words that will turn your visitors into engaged users of your website. If you can get them to interact with your brand, then you have more chance of them becoming a loyal customer.\n\nPromote your website on Twitter, Facebook and LinkedIn, just make sure you have researched your audience and know the right messages to lure them into loving your brand.\n<h4>Remember</h4>\nGet the foundations on your site right for your key audience, then begin your promotions. We see so many times that the love, care and attention needed at the beginning is neglected by the race to get online and start selling.','How to get your website visitors to convert – the basics','','inherit','closed','closed','','5561-autosave-v1','','','2026-02-15 13:55:16','2026-02-15 13:55:16','',5561,'https://actuate.webpreview.co/?p=8559',0,'revision','',0),(8560,1,'2026-02-15 13:55:47','2026-02-15 13:55:47','It’s the age-old question isn’t it? “How do I get people to my site and how do I get them to buy?”\r\n\r\nWell, it’s no good just having online special offers anymore, retailers must transcend into the mind of a user, creating the right experience for them to enjoy.\r\n\r\nHow do we do this, you must have heard these terms before … make your website more ‘engaging’ and ‘compelling’, creating ‘interaction’ and encouraging them to ‘connect’ with your brand.\r\n\r\nHowever, its all well and good saying the user experience is key, but how do you create the most effective website design to help achieve all of these things?\r\n<h2>Do your research</h2>\r\nFirstly you should research your audience. Look how they differ when shopping online, look at trends, look at colours that your target audience is likely to respond to.\r\n\r\nEach small detail can make a difference and if it’s not right, it’s going to turn them away.\r\n<h3>Know your goals</h3>\r\nWhat do you want from your users?\r\n\r\nDo you them to buy a product without any distractions? Well maybe reduce the amount of pages they have to go through until they get to the checkout. If your site is too long winded you’ll distract visitors from buying.\r\n\r\nDo you want them to talk about your products? Then have an option to share them on a social networking site.\r\n\r\nThink about what you want your users to do and what’s the easiest and quickest way for them to do it.\r\n<h3>Keep your eye on the visuals</h3>\r\nDesign your site with a purpose.\r\n\r\nEvery element of your site will elicit a positive or negative response from a visitor. This is where you need to go back to your research and put your audience as the focus in every step.\r\n\r\nIt ‘s no good just creating a site that you think is visually pleasing, it must appeal to your visitors.\r\n<h3>Build and test</h3>\r\nIf you are worried about the content and design of the website test it out on a sample of your main audience and use their feedback. They will be the ones that are using it and their opinions matter more than your own. Be brave and ask them what you can do better.\r\n<h3>Be social</h3>\r\nLike, comment and share, three key words that will turn your visitors into engaged users of your website. If you can get them to interact with your brand, then you have more chance of them becoming a loyal customer.\r\n\r\nPromote your website on Twitter, Facebook and LinkedIn, just make sure you have researched your audience and know the right messages to lure them into loving your brand.','How to get your website visitors to convert – the basics','','inherit','closed','closed','','5561-revision-v1','','','2026-02-15 13:55:47','2026-02-15 13:55:47','',5561,'https://actuate.webpreview.co/?p=8560',0,'revision','',0),(8561,1,'2026-02-15 13:56:00','2026-02-15 13:56:00','eCommerce is a term quite widely known these days and has been around since the original .com boom. So what is eCommerce? Well it\'s a term used to describe a website that sells products online, a shop without the restrictions of bricks and mortar.\r\n\r\nRetail shops are converting to eCommerce solutions to make the most of their marketing actions as the foot fall trade begins to slow down.\r\n\r\nBut why is this happening? Well 71% of UK shoppers believe that they get the best deals online and they may be right, with the reduced costs of selling online companies are able to shave valuable pennies of those retail prices and save their beloved customers hard earned cash.\r\n\r\nWith hardware/IT sales and online grocery shopping accounting for 10.5 millions pounds each of the UK\'s trade companies cannot afford to ignore the internet any longer. It\'s estimated that during 2015 these figures will grow rapidly leaving the old brick and mortar shops far away in the past.\r\n\r\nBut that\'s not the only challenge! as more and more smart devices are released a large number of UK shoppers are turning to shopping on their mobile phones. Online entrepreneur are now facing the task of making their eCommerce store user friendly across a vast array of browsers and mobile devices!\r\n\r\nNever fear though because the latest Magento eCommerce platform not only gives our customer the ability to compete online but also the chance to take their stores into the mobile world. With adaptive technologies shoppers can browse and buy at ease regardless of whether they are on an iPhone, Blackberry or many other smart phones.','Ecommerce is Evolving','eCommerce is a term quite widely known these days and has been around since the original .com boom. So what is eCommerce? Well it\'s a term used to describe a website that sells products online, a shop without the restrictions of bricks and mortar.','inherit','closed','closed','','5559-revision-v1','','','2026-02-15 13:56:00','2026-02-15 13:56:00','',5559,'https://actuate.webpreview.co/?p=8561',0,'revision','',0),(8562,1,'2026-02-15 13:56:33','2026-02-15 13:56:33','<h2>Did you survive Cyber Monday?</h2>\nAt the last point of writing we were counting down the days and hours until Black Friday and it’s associate, Cyber Monday became the biggest online sales event of the year. With the oodles of articles and blogs written on the topic, we’d forgive you for stifling a yawn, but we’d first encourage you to swap war wounds, or not as the case may be…\n\nSo…were you fully stocked? Did you fine-tune your PPCs? Did your website withstand the upsurge in traffic? Or were you buried under a sea of security guards and off-brand flat screen TVs?\n\nWell, the bets are in so lets take a look at who rose triumphantly from the onslaught, and who crashed under the pressure.\n\nRetail goliaths Apple, Samsung, EA and Microsoft are among the profit heroes in current articles circulating. For a country that doesn’t officially celebrate Thanksgiving, the figures published indicate Black Friday attributed to some hefty spends this side of the festival, (not bad considering we won’t be tucking into a family turkey dinner for another 21 days) and if you were forearmed prior to the big day, you were set to sit back and rack up.\n\nOne company (you might have heard of) averaged 64 items sold per second, and generated sales over 5.5 million, reportedly the most it has ever achieved in the UK. Pardon? Oh right, it was Amazon.\n<h4>Where there are winners, there must surely be losers…</h4>\nIn fact according to <em>business insider</em> as many as 55 of the top retailers failed their Cyber Monday exam, including Argos, John Lewis and Boots to name but a few. All were down and out at various points of the day, urging customers to change lanes, allowing prevailing companies to cash in on their new arrivals with well placed tactical PPC ad campaigns.\n<h4>So what did we learn?</h4>\nWhen looking at the statistics for Cyber Monday you’d be hard pushed to find evidence of a decline in online spending during the lead up to Christmas. Black Friday and Cyber Monday are here to stay, with sales smashing last years figures. But look closely, a change in consumer spending patterns is emerging. Burgeoning use of mobile devices used for online shopping indicates that websites need to focus on larger and more dexterous displays of information and payment options, helping to create a seamless shopping experience. It would be short sighted to assume that the current modes of marketing are enough to keep consumers fulfilled (such as PPC and banners on websites). Guardian writer <strong>Anne Giulianotti</strong> states that retailers should be focusing more on ‘how we can help customers buy more, rather than how retailers can sell more’, with a ‘it’s not me it’s you’ approach to retailing. We’re all aware of how much more autonomy lies in the hands of the consumer nowadays; expectations are higher and smart responsive web designs are part and parcel of staying ahead of the game, including data immersion, customer question forums and competitive delivery costs needed to ensure competitive online offers. But what else?\n<h4>Help your customers buy more?</h4>\nThe aftermath of Black Friday reveals that customers are seeking both a virtual and authentic shopping experience. With videos still circulating showing over-excited customers playing ‘pile-on’ in some of the UKs biggest stores across the land, it’s apparent that online retailers need to provide a combination of online and offline shopping adventures. ‘Showrooming’ and ‘webrooming’ bridge the gap between online shopping and the satisfaction that shopping in store can bring.\n\nPay and collect, In –store ordering, and asking ‘virtual’ assistants can help customers feel their online experiences are not separate from their in store ones, instead they should be mutually dependent. It’s worth noting that 66% of people aged 22-65 expect retailers to provide in store support even though they have bought online. Lets be honest we’d all like to have our cake and eat it whether we bought it online, or in store.','Ecommerce explodes with Black Friday & Cyber Monday','','inherit','closed','closed','','5569-autosave-v1','','','2026-02-15 13:56:33','2026-02-15 13:56:33','',5569,'https://actuate.webpreview.co/?p=8562',0,'revision','',0),(8563,1,'2026-02-15 13:56:43','2026-02-15 13:56:43','<h2>Did you survive Cyber Monday?</h2>\r\nAt the last point of writing we were counting down the days and hours until Black Friday and it’s associate, Cyber Monday became the biggest online sales event of the year. With the oodles of articles and blogs written on the topic, we’d forgive you for stifling a yawn, but we’d first encourage you to swap war wounds, or not as the case may be…\r\n\r\nSo…were you fully stocked? Did you fine-tune your PPCs? Did your website withstand the upsurge in traffic? Or were you buried under a sea of security guards and off-brand flat screen TVs?\r\n\r\nWell, the bets are in so lets take a look at who rose triumphantly from the onslaught, and who crashed under the pressure.\r\n\r\nRetail goliaths Apple, Samsung, EA and Microsoft are among the profit heroes in current articles circulating. For a country that doesn’t officially celebrate Thanksgiving, the figures published indicate Black Friday attributed to some hefty spends this side of the festival, (not bad considering we won’t be tucking into a family turkey dinner for another 21 days) and if you were forearmed prior to the big day, you were set to sit back and rack up.\r\n\r\nOne company (you might have heard of) averaged 64 items sold per second, and generated sales over 5.5 million, reportedly the most it has ever achieved in the UK. Pardon? Oh right, it was Amazon.\r\n<h3>Where there are winners, there must surely be losers…</h3>\r\nIn fact according to <em>business insider</em> as many as 55 of the top retailers failed their Cyber Monday exam, including Argos, John Lewis and Boots to name but a few. All were down and out at various points of the day, urging customers to change lanes, allowing prevailing companies to cash in on their new arrivals with well placed tactical PPC ad campaigns.\r\n<h3>So what did we learn?</h3>\r\nWhen looking at the statistics for Cyber Monday you’d be hard pushed to find evidence of a decline in online spending during the lead up to Christmas. Black Friday and Cyber Monday are here to stay, with sales smashing last years figures. But look closely, a change in consumer spending patterns is emerging. Burgeoning use of mobile devices used for online shopping indicates that websites need to focus on larger and more dexterous displays of information and payment options, helping to create a seamless shopping experience. It would be short sighted to assume that the current modes of marketing are enough to keep consumers fulfilled (such as PPC and banners on websites). Guardian writer <strong>Anne Giulianotti</strong> states that retailers should be focusing more on ‘how we can help customers buy more, rather than how retailers can sell more’, with a ‘it’s not me it’s you’ approach to retailing. We’re all aware of how much more autonomy lies in the hands of the consumer nowadays; expectations are higher and smart responsive web designs are part and parcel of staying ahead of the game, including data immersion, customer question forums and competitive delivery costs needed to ensure competitive online offers. But what else?\r\n<h3>Help your customers buy more?</h3>\r\nThe aftermath of Black Friday reveals that customers are seeking both a virtual and authentic shopping experience. With videos still circulating showing over-excited customers playing ‘pile-on’ in some of the UKs biggest stores across the land, it’s apparent that online retailers need to provide a combination of online and offline shopping adventures. ‘Showrooming’ and ‘webrooming’ bridge the gap between online shopping and the satisfaction that shopping in store can bring.\r\n\r\nPay and collect, In –store ordering, and asking ‘virtual’ assistants can help customers feel their online experiences are not separate from their in store ones, instead they should be mutually dependent. It’s worth noting that 66% of people aged 22-65 expect retailers to provide in store support even though they have bought online. Lets be honest we’d all like to have our cake and eat it whether we bought it online, or in store.','Ecommerce explodes with Black Friday & Cyber Monday','','inherit','closed','closed','','5569-revision-v1','','','2026-02-15 13:56:43','2026-02-15 13:56:43','',5569,'https://actuate.webpreview.co/?p=8563',0,'revision','',0),(8564,1,'2026-02-15 13:56:58','2026-02-15 13:56:58','With approximately 3 days, 10 hours and 58 seconds at the time of writing this blog until Cyber Monday, you could be forgiven for thinking that we are counting down until the biggest online retail event of the season approaches, and we kind of are.\n\nCyber Monday, succeeds Black Friday, (a term you just might have heard of) coined in the US to refer to the retail spending spree the day after Thanksgiving, when in exchange for hefty discounts, sales figures are officially in the black. It’s now very clear to see that Black Friday is here to stay and the UK has now adopted their American celebrity and penciled it into their diaries.\n<h4>A short history Lesson?</h4>\nDuring those dark days before the internet (remember them?) as a pre-cursor to Cyber Monday, Black Friday has it’s origins in retail sales figures recorded prior to the lead up to Christmas, when shoppers flocked to the shops in droves to take advantage of the discounts and offers in store. With the build up to Christmas getting earlier and earlier each year, this has now inevitably transferred to the online marketplace, the media, UK retailers and eSellers. Cyber Monday is, kind of a big deal.\n<h4>So where’s the proof?</h4>\nRetail giant Amazon reported sales of 47 items per second on the same day last year, grossing over 4.1 million during the daylight hours. Peaking at 9:22pm it’s safe to say that this is an opportunity to make the most of.\n\nVisa Europe forecast that this years Cyber Monday is set to be no different, in fact it is predicted to smash last years figures. UK online shoppers are predicted to spend over 450 million pounds on the big day, and there’s the added impetus , that this years Cyber Monday, also falls on and around payday…..\n<h4>Best be prepared…….</h4>\nIn order to take advantage of this momentous occasion we at Actuate can offer some nifty tips and advice on how you can boost your online sales and make Cyber Monday a big win… because we’re nice like that\n<h4>Plenty of offers?</h4>\nDon’t make promises you can’t keep. With online competition at it’s most fierce during this time, avoid basket abandon and make sure all your promotional items are fully stocked. If customers can’t get what they want, at the price you promise them they’ll go elsewhere, and lets face it there’s plenty more to choose from. Try to avoid retail clichés. Wouldn’t it be novel for customers to travel to an online territory on Cyber Monday, where what was being offered at sale price could be accommodated. Which leads me nicely into my next point…..\n<h4>Fully stocked?</h4>\nIt speaks for itself really doesn’t it, make sure that what you offer, you can deliver, literally. What was popular last year? Will it be popular again?\n<h4>Don’t let it all come crashing down….</h4>\nCheck everything is working as it should. With what’s assured to be an upsurge in traffic, avoid gridlock and run server tests prior to the watershed, forewarned is after all forearmed.\n<h4>PPCs at the ready……..</h4>\nPrioritise your ads, and make it as easy as possible for customers to get what they want. Search terms relating to gifts will optimise your appeal greatly, so choose your words carefully.\n\nMost people will know what the discounts and offers are in aid of so utilise your space wisely, avoid advertising banners on your website that take up valuable space, promote your best offers and direct your customers to your first-rate deals as swiftly as possible.\n\nLanding pages need to be as accessible as possible, during this occasion time is of the essence, offer customers an opt out, email the deals direct to them to entice them back.\n<h4>And Last but by no means least</h4>\nIn the same way retailers are jumping on the Christmas bandwagon in anticipation of the yuletide spectacle, social media plays a significant part in build up to the occasion. Some of the UKs biggest contenders are using social media to their advantage and preparing well in advance. Deals are tweeted out, discounts facebooked and bargains blogged all in anticipation of the big day. Some of the largest UK retailers use social media to enhance sales including during this time, including; Amazon, ASDA, Argos and John Lewis, all using Twitter and Facebook respectively. So join the showdown and become a main contender.','Bring on Cyber Monday!','','inherit','closed','closed','','5567-autosave-v1','','','2026-02-15 13:56:58','2026-02-15 13:56:58','',5567,'https://actuate.webpreview.co/?p=8564',0,'revision','',0),(8565,1,'2026-02-15 13:57:25','2026-02-15 13:57:25','With approximately 3 days, 10 hours and 58 seconds at the time of writing this blog until Cyber Monday, you could be forgiven for thinking that we are counting down until the biggest online retail event of the season approaches, and we kind of are.\r\n\r\nCyber Monday, succeeds Black Friday, (a term you just might have heard of) coined in the US to refer to the retail spending spree the day after Thanksgiving, when in exchange for hefty discounts, sales figures are officially in the black. It’s now very clear to see that Black Friday is here to stay and the UK has now adopted their American celebrity and penciled it into their diaries.\r\n<h2>A short history Lesson?</h2>\r\nDuring those dark days before the internet (remember them?) as a pre-cursor to Cyber Monday, Black Friday has it’s origins in retail sales figures recorded prior to the lead up to Christmas, when shoppers flocked to the shops in droves to take advantage of the discounts and offers in store. With the build up to Christmas getting earlier and earlier each year, this has now inevitably transferred to the online marketplace, the media, UK retailers and eSellers. Cyber Monday is, kind of a big deal.\r\n<h3>So where’s the proof?</h3>\r\nRetail giant Amazon reported sales of 47 items per second on the same day last year, grossing over 4.1 million during the daylight hours. Peaking at 9:22pm it’s safe to say that this is an opportunity to make the most of.\r\n\r\nVisa Europe forecast that this years Cyber Monday is set to be no different, in fact it is predicted to smash last years figures. UK online shoppers are predicted to spend over 450 million pounds on the big day, and there’s the added impetus , that this years Cyber Monday, also falls on and around payday…..\r\n<h3>Best be prepared…….</h3>\r\nIn order to take advantage of this momentous occasion we at Actuate can offer some nifty tips and advice on how you can boost your online sales and make Cyber Monday a big win… because we’re nice like that\r\n<h3>Plenty of offers?</h3>\r\nDon’t make promises you can’t keep. With online competition at it’s most fierce during this time, avoid basket abandon and make sure all your promotional items are fully stocked. If customers can’t get what they want, at the price you promise them they’ll go elsewhere, and lets face it there’s plenty more to choose from. Try to avoid retail clichés. Wouldn’t it be novel for customers to travel to an online territory on Cyber Monday, where what was being offered at sale price could be accommodated. Which leads me nicely into my next point…..\r\n<h3>Fully stocked?</h3>\r\nIt speaks for itself really doesn’t it, make sure that what you offer, you can deliver, literally. What was popular last year? Will it be popular again?\r\n<h3>Don’t let it all come crashing down….</h3>\r\nCheck everything is working as it should. With what’s assured to be an upsurge in traffic, avoid gridlock and run server tests prior to the watershed, forewarned is after all forearmed.\r\n<h3>PPCs at the ready……..</h3>\r\nPrioritise your ads, and make it as easy as possible for customers to get what they want. Search terms relating to gifts will optimise your appeal greatly, so choose your words carefully.\r\n\r\nMost people will know what the discounts and offers are in aid of so utilise your space wisely, avoid advertising banners on your website that take up valuable space, promote your best offers and direct your customers to your first-rate deals as swiftly as possible.\r\n\r\nLanding pages need to be as accessible as possible, during this occasion time is of the essence, offer customers an opt out, email the deals direct to them to entice them back.\r\n<h3>And Last but by no means least</h3>\r\nIn the same way retailers are jumping on the Christmas bandwagon in anticipation of the yuletide spectacle, social media plays a significant part in build up to the occasion. Some of the UKs biggest contenders are using social media to their advantage and preparing well in advance. Deals are tweeted out, discounts facebooked and bargains blogged all in anticipation of the big day. Some of the largest UK retailers use social media to enhance sales including during this time, including; Amazon, ASDA, Argos and John Lewis, all using Twitter and Facebook respectively. So join the showdown and become a main contender.','Bring on Cyber Monday!','','inherit','closed','closed','','5567-revision-v1','','','2026-02-15 13:57:25','2026-02-15 13:57:25','',5567,'https://actuate.webpreview.co/?p=8565',0,'revision','',0);
INSERT INTO `act_posts` VALUES (8566,1,'2026-02-15 13:57:43','2026-02-15 13:57:43','<h2>You\'ve probably heard the phrase \"Responsive Web Design\" by now unless you\'ve been hiding away. So what is it?</h2>\nEssentially it\'s the practice of using a technology called media queries and percentage based measurements to make a website respond to the device that is being used to view it, whether it\'s a desktop PC, a mobile phone, tablet or a smart TV.\n\nMoving past the basics web designers make sure that each screen has the right content on it and presents the material in the best way for that device and for how users on those formats want to interact with it.\n<h3>So why is it so important now?</h3>\nOur work involves reviewing clients analytic accounts on a regular basis. Over the past 6 months we\'ve seen user rates on mobiles and tablets soar, with the average website getting nearly half of their traffic from mobile users. Would you really want to alienate nearly half of the traffic to your website over the holiday period if you are running an ecommerce store?\n<h4>Is it just for your visitors?</h4>\nNo thank you.\nResponsive web design also plays a large part in your SEO. Google have been behind the responsive design movement for years and recently incorporated a facility to check websites with their recent SEO update. Have a listen to Matt Cutts (he\'s the guy in the know over at Google) and his thoughts on the role of a responsive website.\n<div class=\"vidWrap\"><iframe width=\"560\" height=\"315\" src=\"//www.youtube.com/embed/D03wRb4s7MU\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">\n</iframe></div>\nNeed we say more?\n<h4>The conclusion?</h4>\nWith statistics of mobile and tablet use growing, the rise of the smart TV and of course the amount of time people spend tweeting and chatting on Facebook through their shiny phones, having a responsive website is a must. If you are running an ecommerce store having a responsive site can make the difference between when the young lad on the bus wants to buying those new pair of jeans from your website, to a frustrated consumer giving up and going elsewhere.','Why your website should be responsive','','inherit','closed','closed','','5565-autosave-v1','','','2026-02-15 13:57:43','2026-02-15 13:57:43','',5565,'https://actuate.webpreview.co/?p=8566',0,'revision','',0),(8567,1,'2026-02-15 13:58:02','2026-02-15 13:58:02','<h2>You\'ve probably heard the phrase \"Responsive Web Design\" by now unless you\'ve been hiding away. So what is it?</h2>\r\nEssentially it\'s the practice of using a technology called media queries and percentage based measurements to make a website respond to the device that is being used to view it, whether it\'s a desktop PC, a mobile phone, tablet or a smart TV.\r\n\r\nMoving past the basics web designers make sure that each screen has the right content on it and presents the material in the best way for that device and for how users on those formats want to interact with it.\r\n<h3>So why is it so important now?</h3>\r\nOur work involves reviewing clients analytic accounts on a regular basis. Over the past 6 months we\'ve seen user rates on mobiles and tablets soar, with the average website getting nearly half of their traffic from mobile users. Would you really want to alienate nearly half of the traffic to your website over the holiday period if you are running an ecommerce store?\r\n<h3>Is it just for your visitors?</h3>\r\nNo thank you.\r\n\r\nResponsive web design also plays a large part in your SEO. Google have been behind the responsive design movement for years and recently incorporated a facility to check websites with their recent SEO update. Have a listen to Matt Cutts (he\'s the guy in the know over at Google) and his thoughts on the role of a responsive website.\r\n<div class=\"vidWrap\"><iframe width=\"560\" height=\"315\" src=\"//www.youtube.com/embed/D03wRb4s7MU\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">\r\n</iframe></div>\r\nNeed we say more?','Why your website should be responsive','','inherit','closed','closed','','5565-revision-v1','','','2026-02-15 13:58:02','2026-02-15 13:58:02','',5565,'https://actuate.webpreview.co/?p=8567',0,'revision','',0),(8568,1,'2026-02-15 14:12:59','2026-02-15 14:12:59','<h2 class=\"heading-3\">Terms of use</h2>\r\nPlease read this policy carefully as it sets out the terms upon which this website is made available for your use.\r\n\r\nIf you have any questions about this policy or do not agree with it, please contact us before using this website by email:<span> </span><a href=\"mailto:hello@actuate.agency\">hello@actuate.agency</a>, or alternatively in writing to:\r\n\r\nActuate Digital Limited\r\n3b Tariff Street\r\nManchester\r\nM1 2FF\r\n\r\nIn this policy, “we”, “us” and “Actuate” means Actuate Digital Limited.\r\n<h3>Contents</h3>\r\n<ul>\r\n 	<li>Conditions of use</li>\r\n 	<li>Intellectual property</li>\r\n 	<li>Downloading content</li>\r\n 	<li>What information do we collect?</li>\r\n 	<li>Other websites</li>\r\n 	<li>Cookies</li>\r\n 	<li>Phishing</li>\r\n</ul>\r\n<h3>Conditions of use</h3>\r\nWe, Actuate, are committed to ensuring that the information contained on this website is accurate and up-to-date. However the information contained on our website is for guidance only and we make no representation or warranty as to its accuracy or completeness.\r\n\r\nNone of the information contained on this website is intended to form any part of a contract between you and Actuate.\r\n\r\nThe information contained on this website is subject to change without notice so you may wish to check it each time you submit personal information to Actuate.\r\n\r\nWe shall not be liable for any loss whatsoever, including direct, indirect, incidental, consequential or cumulative losses or damages arising out of the use or inability to use these pages, any errors, misrepresentations or omissions on the material contained on them.\r\n\r\nYou agree that the material downloaded or otherwise accessed through the use of our web pages is obtained entirely at your own risk and that you will be entirely responsible for any resulting damage to software or computer systems and/or any resulting loss of data.\r\n<h3>Intellectual property</h3>\r\nAll copyright, trademarks, design rights, patents and other intellectual property rights (registered and unregistered) in and on this website site shall remain vested in Actuate.\r\n\r\nUnless clearly indicated to the contrary you may not copy, reproduce, republish, disassemble, decompile, reverse engineer, download, post, broadcast, transmit, make available to the public or otherwise use the content of this website in any way.\r\n\r\nThe names, images and logos identifying Actuate and their products and services are subject to copyright, design rights and trademarks of each responsible entity. Nothing contained in these terms shall be construed as conferring any licence or right to use any trademark, design right or copyright for any of the above entities.\r\n<h3>Downloading content</h3>\r\nYou may download or print out individual selections of this website only if explicitly used for your own personal information. This website may not be publicly reproduced either in part or whole. Permanent copying or storage of whole or part of this website or the information contained in it or the reproduction or incorporation of any part of it in any other work or publication is expressly prohibited.\r\n<h3>What information do we collect?</h3>\r\nIn general, you can visit the Actuate website anonymously without giving us any information. If you visit our website anonymously, please bear in mind that we may still:\r\n<ul>\r\n 	<li>Record the areas of the website which you visit; and</li>\r\n 	<li>Collect information about your computer, such as which browser you are using, your network location, the type of connection you are using (e.g. broadband, ADSL etc.).</li>\r\n</ul>\r\nWe record and collect this information using Cookies, however, this information does not allow us to identify you.\r\n\r\nIf you indicate that you would like to receive updates from us about events, services and other information by signing up to receive our newsletter, we will collect, process and store this information in line with our privacy policy, and only if you give us your consent to do so.\r\n\r\nFor more information on how we store and use your data, view our<span> </span><a href=\"https://www.actuate.agency/privacy/\">Privacy Policy</a>.\r\n<h3>Other websites</h3>\r\nThis website may contain links to other websites which are outside of our control. Once you have left our website, we are not responsible for the protection and privacy of any information which you provide. You should exercise caution and read the privacy statement applicable to the website in question before use.\r\n<h3>Cookies</h3>\r\nCookies are files that store information on your hard drive or browser, allowing us to identify that you have visited our websites before. Cookies make it easier for you to maintain your preferences on our websites, and by seeing how you use our websites, we can tailor them to your preferences and measure their usability.\r\n\r\nFor further information about the cookies used on our websites and how to disable them if required, please read our<span> </span><a href=\"https://www.actuate.agency/privacy-policy/#cookies\">Cookie policy</a>.\r\n<h3>Phishing</h3>\r\n“Phishing” is the name given to attempts to steal personal details and financial account details from a website user. “Phishers” use fake or “spoof” emails to lead users to imitation websites where the user is tricked into entering their personal details, such as credit card numbers, usernames and passwords.\r\n\r\nIf you do receive such an email or are asked for your password by anyone claiming to represent Actuate Digital, please forward the email or report the incident by email:\r\n\r\n<a href=\"mailto:hello@actuate.agency\">hello@actuate.agency</a>, or alternatively in writing to:\r\n\r\nActuate Digital Limited\r\n1st Floor Swan Buildings\r\nSwan Street\r\nManchester\r\nM4 5JW','Terms and Conditions','','inherit','closed','closed','','7137-revision-v1','','','2026-02-15 14:12:59','2026-02-15 14:12:59','',7137,'https://actuate.webpreview.co/?p=8568',0,'revision','',0),(8569,1,'2026-02-15 14:13:11','2026-02-15 14:13:11','<h2 class=\"heading-3\">Terms of use</h2>\r\nPlease read this policy carefully as it sets out the terms upon which this website is made available for your use.\r\n\r\nIf you have any questions about this policy or do not agree with it, please contact us before using this website by email:<span> </span><a href=\"mailto:hello@actuate.agency\">hello@actuate.agency</a>, or alternatively in writing to:\r\n\r\nActuate Digital Limited\r\n3b Tariff Street\r\nManchester\r\nM1 2FF\r\n\r\nIn this policy, “we”, “us” and “Actuate” means Actuate Digital Limited.\r\n<h3>Contents</h3>\r\n<ul>\r\n 	<li>Conditions of use</li>\r\n 	<li>Intellectual property</li>\r\n 	<li>Downloading content</li>\r\n 	<li>What information do we collect?</li>\r\n 	<li>Other websites</li>\r\n 	<li>Cookies</li>\r\n 	<li>Phishing</li>\r\n</ul>\r\n<h3>Conditions of use</h3>\r\nWe, Actuate, are committed to ensuring that the information contained on this website is accurate and up-to-date. However the information contained on our website is for guidance only and we make no representation or warranty as to its accuracy or completeness.\r\n\r\nNone of the information contained on this website is intended to form any part of a contract between you and Actuate.\r\n\r\nThe information contained on this website is subject to change without notice so you may wish to check it each time you submit personal information to Actuate.\r\n\r\nWe shall not be liable for any loss whatsoever, including direct, indirect, incidental, consequential or cumulative losses or damages arising out of the use or inability to use these pages, any errors, misrepresentations or omissions on the material contained on them.\r\n\r\nYou agree that the material downloaded or otherwise accessed through the use of our web pages is obtained entirely at your own risk and that you will be entirely responsible for any resulting damage to software or computer systems and/or any resulting loss of data.\r\n<h3>Intellectual property</h3>\r\nAll copyright, trademarks, design rights, patents and other intellectual property rights (registered and unregistered) in and on this website site shall remain vested in Actuate.\r\n\r\nUnless clearly indicated to the contrary you may not copy, reproduce, republish, disassemble, decompile, reverse engineer, download, post, broadcast, transmit, make available to the public or otherwise use the content of this website in any way.\r\n\r\nThe names, images and logos identifying Actuate and their products and services are subject to copyright, design rights and trademarks of each responsible entity. Nothing contained in these terms shall be construed as conferring any licence or right to use any trademark, design right or copyright for any of the above entities.\r\n<h3>Downloading content</h3>\r\nYou may download or print out individual selections of this website only if explicitly used for your own personal information. This website may not be publicly reproduced either in part or whole. Permanent copying or storage of whole or part of this website or the information contained in it or the reproduction or incorporation of any part of it in any other work or publication is expressly prohibited.\r\n<h3>What information do we collect?</h3>\r\nIn general, you can visit the Actuate website anonymously without giving us any information. If you visit our website anonymously, please bear in mind that we may still:\r\n<ul>\r\n 	<li>Record the areas of the website which you visit; and</li>\r\n 	<li>Collect information about your computer, such as which browser you are using, your network location, the type of connection you are using (e.g. broadband, ADSL etc.).</li>\r\n</ul>\r\nWe record and collect this information using Cookies, however, this information does not allow us to identify you.\r\n\r\nIf you indicate that you would like to receive updates from us about events, services and other information by signing up to receive our newsletter, we will collect, process and store this information in line with our privacy policy, and only if you give us your consent to do so.\r\n\r\nFor more information on how we store and use your data, view our<span> </span><a href=\"https://www.actuate.agency/privacy/\">Privacy Policy</a>.\r\n<h3>Other websites</h3>\r\nThis website may contain links to other websites which are outside of our control. Once you have left our website, we are not responsible for the protection and privacy of any information which you provide. You should exercise caution and read the privacy statement applicable to the website in question before use.\r\n<h3>Cookies</h3>\r\nCookies are files that store information on your hard drive or browser, allowing us to identify that you have visited our websites before. Cookies make it easier for you to maintain your preferences on our websites, and by seeing how you use our websites, we can tailor them to your preferences and measure their usability.\r\n\r\nFor further information about the cookies used on our websites and how to disable them if required, please read our<span> </span><a href=\"https://www.actuate.agency/privacy-policy/#cookies\">Cookie policy</a>.\r\n<h3>Phishing</h3>\r\n“Phishing” is the name given to attempts to steal personal details and financial account details from a website user. “Phishers” use fake or “spoof” emails to lead users to imitation websites where the user is tricked into entering their personal details, such as credit card numbers, usernames and passwords.\r\n\r\nIf you do receive such an email or are asked for your password by anyone claiming to represent Actuate Digital, please forward the email or report the incident by email:\r\n\r\n<a href=\"mailto:hello@actuate.agency\">hello@actuate.agency</a>, or alternatively in writing to:\r\n\r\nActuate Digital Limited\r\n3b Tariff Street\r\nManchester\r\nM1 2FF','Terms and Conditions','','inherit','closed','closed','','7137-revision-v1','','','2026-02-15 14:13:11','2026-02-15 14:13:11','',7137,'https://actuate.webpreview.co/?p=8569',0,'revision','',0),(8570,1,'2026-02-15 14:14:50','2026-02-15 14:14:50','','AutoID','','publish','closed','closed','','autoid','','','2026-02-15 15:37:53','2026-02-15 15:37:53','',0,'https://actuate.webpreview.co/?post_type=case_studies&#038;p=8570',0,'case_studies','',0),(8571,1,'2026-02-15 15:35:59','2026-02-15 15:35:59','','autoid','','inherit','open','closed','','autoid-2','','','2026-02-15 15:35:59','2026-02-15 15:35:59','',8570,'https://actuate.webpreview.co/wp-content/uploads/autoid.jpg',0,'attachment','image/jpeg',0),(8572,1,'2026-02-15 15:36:44','2026-02-15 15:36:44','','Auto_ID_Logo_-_reversed','','inherit','open','closed','','auto_id_logo_-_reversed','','','2026-02-15 15:36:44','2026-02-15 15:36:44','',8570,'https://actuate.webpreview.co/wp-content/uploads/Auto_ID_Logo_-_reversed.avif',0,'attachment','image/avif',0),(8573,1,'2026-02-16 09:10:40','2026-02-16 09:10:40','<h2>Scale. Grow. Succeed.</h2>\r\nBuilt with the customer experience front and centre, we create affordable eCommerce stores that convert, shattering your sales targets and accelerating your business growth.\r\n\r\nGrowth undoubtedly brings challenges along with it. As trusted Magento and Hyvä specialists, we effortlessly resolve your growing pains. Our solutions-focused approach will see your site’s performance skyrocket – leaving you <strong>only with nice problems to have.</strong>','Home Page','','inherit','closed','closed','','9-revision-v1','','','2026-02-16 09:10:40','2026-02-16 09:10:40','',9,'https://actuate.webpreview.co/?p=8573',0,'revision','',0);

--
-- Table structure for table `act_ppress_coupons`
--

CREATE TABLE `act_ppress_coupons` (
  `id` bigint unsigned NOT NULL AUTO_INCREMENT,
  `code` varchar(50) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `description` mediumtext COLLATE utf8mb4_unicode_520_ci,
  `coupon_application` varchar(50) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `coupon_type` varchar(50) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `is_onetime_use` enum('true','false') COLLATE utf8mb4_unicode_520_ci NOT NULL DEFAULT 'false',
  `amount` mediumtext COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `unit` varchar(50) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `plan_ids` mediumtext COLLATE utf8mb4_unicode_520_ci,
  `usage_limit` mediumint unsigned DEFAULT NULL,
  `status` enum('true','false') COLLATE utf8mb4_unicode_520_ci NOT NULL DEFAULT 'true',
  `start_date` date DEFAULT NULL,
  `end_date` date DEFAULT NULL,
  PRIMARY KEY (`id`),
  UNIQUE KEY `code` (`code`),
  KEY `type` (`coupon_type`),
  KEY `status` (`status`)
) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_ppress_coupons`
--


--
-- Table structure for table `act_ppress_customers`
--

CREATE TABLE `act_ppress_customers` (
  `id` bigint unsigned NOT NULL AUTO_INCREMENT,
  `user_id` bigint unsigned DEFAULT NULL,
  `private_note` longtext COLLATE utf8mb4_unicode_520_ci,
  `total_spend` decimal(18,9) NOT NULL DEFAULT '0.000000000',
  `purchase_count` bigint unsigned NOT NULL DEFAULT '0',
  `last_login` datetime DEFAULT NULL,
  `date_created` datetime NOT NULL,
  PRIMARY KEY (`id`),
  UNIQUE KEY `user_id` (`user_id`),
  KEY `date_created` (`date_created`)
) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_ppress_customers`
--


--
-- Table structure for table `act_ppress_forms`
--

CREATE TABLE `act_ppress_forms` (
  `id` bigint NOT NULL AUTO_INCREMENT,
  `name` varchar(100) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `form_id` bigint NOT NULL,
  `form_type` varchar(20) COLLATE utf8mb4_unicode_520_ci NOT NULL DEFAULT '',
  `builder_type` varchar(20) COLLATE utf8mb4_unicode_520_ci NOT NULL DEFAULT '',
  `date` datetime NOT NULL DEFAULT '1000-01-01 00:00:00',
  PRIMARY KEY (`id`),
  UNIQUE KEY `name` (`name`),
  KEY `form_id` (`form_id`)
) ENGINE=InnoDB AUTO_INCREMENT=8 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_ppress_forms`
--

INSERT INTO `act_ppress_forms` VALUES (1,'Default Registration',1,'registration','dragdrop','2024-01-22 10:59:52'),(2,'Default Login',1,'login','dragdrop','2024-01-22 10:59:52'),(3,'Default Password Reset',1,'password-reset','dragdrop','2024-01-22 10:59:52'),(4,'Default Edit Profile',1,'edit-profile','dragdrop','2024-01-22 10:59:52'),(5,'Default User Profile',1,'user-profile','dragdrop','2024-01-22 10:59:52'),(6,'Default Member Directory',1,'member-directory','dragdrop','2024-01-22 10:59:52'),(7,'Lucid Tab Widget',1,'melange','shortcode','2024-01-22 10:59:52');

--
-- Table structure for table `act_ppress_formsmeta`
--

CREATE TABLE `act_ppress_formsmeta` (
  `meta_id` bigint unsigned NOT NULL AUTO_INCREMENT,
  `form_id` bigint NOT NULL,
  `form_type` varchar(20) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `meta_key` varchar(255) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `meta_value` longtext COLLATE utf8mb4_unicode_520_ci,
  PRIMARY KEY (`meta_id`),
  KEY `form_id` (`form_id`),
  KEY `form_type` (`form_type`),
  KEY `meta_key` (`meta_key`(191))
) ENGINE=InnoDB AUTO_INCREMENT=220 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_ppress_formsmeta`
--

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class=\"lucidContainer\">\n	<div class=\"multitab-section\">\n		<ul class=\"multitab-widget multitab-widget-content-tabs-id\">\n			<li class=\"multitab-tab\"><a href=\"#lucidLogin\">Log In</a></li>\n			<li class=\"multitab-tab\"><a href=\"#lucidRegistration\">Register</a></li>\n			<li class=\"multitab-tab\"><a href=\"#lucidReset\">Reset</a></li>\n		</ul>\n		<div class=\"multitab-widget-content multitab-widget-content-widget-id\" id=\"lucidLogin\">\n      <span id=\"sidebartab1\">\n        [pp-login-form]\n		[login-username placeholder=\"Username\"]\n		[login-password placeholder=\"Password\"]\n		[login-submit value=\"Log In\"]\n		[/pp-login-form]\n      </span>\n		</div>\n		<div class=\"multitab-widget-content multitab-widget-content-widget-id\" id=\"lucidRegistration\">\n      <span id=\"sidebartab2\">\n		[pp-registration-form]\n		[reg-username placeholder=\"Username\"]\n		[reg-email placeholder=\"Email Address\"]\n		[reg-password placeholder=\"Password\"]\n		[reg-submit 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margin: 5px 0;\n}\n\n.profilepress-reset-status a {\n    color: #fff;\n    text-decoration: underline;\n}\n\n/* css class for password reset form generated errors */\n.profilepress-reset-status {\n  border-radius: 5px;\n    max-width: 350px;\n    font-size: 15px;\n    line-height: 1.471;\n    padding: 10px;\n    background-color: #e74c3c;\n    color: #ffffff;\n    font-weight: normal;\n    display: block;\n    vertical-align: middle;\n    margin: 5px 0;\n}\n\n.profilepress-reset-status a {\n    color: #fff;\n    text-decoration: underline;\n}\n\n.lucidSuccess {\n  border-radius: 5px;\n  max-width: 350px;\n  font-size: 15px;\n  line-height: 1.471;\n  padding: 10px;\n  background-color: #2ecc71;\n  color: #ffffff;\n  font-weight: normal;\n  display: block;\n  margin-top: 5px;\n  margin-bottom: 5px;\n}\n\n.lucidContainer {\n  max-width: 350px;\n  margin: 30px 0;\n  padding: 0;\n  box-shadow: 0 10px 5px -5px rgba(0, 0, 0, 0.1);\n  font-family: \'Open Sans\', sans-serif;\n}\n\n/* Multi Tab 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sans-serif;\n  font-size: 100%;\n  color: #fff;\n  cursor: pointer;\n  transition: background .3s;\n  -webkit-transition: background .3s;\n}\n\ndiv.lucidContainer input[type=\"submit\"]:hover {\n  background: #2288bb;\n}\n\n\";'),(217,1,'melange','melange_edit_profile_success_msg','s:61:\"<div class=\"lucidSuccess\">Profile successfully updated.</div>\";'),(218,1,'melange','melange_password_reset_success_msg','s:74:\"<div class=\"lucidSuccess\">Check your email for further instructions.</div>\";'),(219,1,'melange','melange_registration_success_msg','s:56:\"<div class=\"lucidSuccess\">Registration Successful.</div>\";');

--
-- Table structure for table `act_ppress_meta_data`
--

CREATE TABLE `act_ppress_meta_data` (
  `id` bigint NOT NULL AUTO_INCREMENT,
  `meta_key` varchar(50) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `meta_value` longtext COLLATE utf8mb4_unicode_520_ci,
  `flag` varchar(20) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
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) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_ppress_meta_data`
--


--
-- Table structure for table `act_ppress_ordermeta`
--

CREATE TABLE `act_ppress_ordermeta` (
  `meta_id` bigint NOT NULL AUTO_INCREMENT,
  `ppress_order_id` bigint NOT NULL,
  `meta_key` varchar(255) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `meta_value` longtext COLLATE utf8mb4_unicode_520_ci,
  PRIMARY KEY (`meta_id`)
) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_ppress_ordermeta`
--


--
-- Table structure for table `act_ppress_orders`
--

CREATE TABLE `act_ppress_orders` (
  `id` bigint unsigned NOT NULL AUTO_INCREMENT,
  `order_key` varchar(64) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `plan_id` bigint unsigned NOT NULL,
  `customer_id` bigint unsigned NOT NULL,
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  `status` varchar(20) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `coupon_code` varchar(20) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `subtotal` decimal(26,8) NOT NULL DEFAULT '0.00000000',
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  `tax_rate` mediumtext COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `discount` decimal(26,8) NOT NULL DEFAULT '0.00000000',
  `total` decimal(26,8) NOT NULL DEFAULT '0.00000000',
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  `billing_phone` varchar(100) COLLATE utf8mb4_unicode_520_ci NOT NULL,
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  KEY `date` (`date_created`),
  KEY `coupon_code` (`coupon_code`),
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) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_ppress_orders`
--


--
-- Table structure for table `act_ppress_plans`
--

CREATE TABLE `act_ppress_plans` (
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  `name` varchar(255) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `description` text COLLATE utf8mb4_unicode_520_ci,
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  `order_note` text COLLATE utf8mb4_unicode_520_ci,
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  `total_payments` int DEFAULT NULL,
  `signup_fee` decimal(26,8) DEFAULT '0.00000000',
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  `status` enum('true','false') COLLATE utf8mb4_unicode_520_ci NOT NULL DEFAULT 'true',
  `meta_data` longtext COLLATE utf8mb4_unicode_520_ci,
  PRIMARY KEY (`id`)
) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_ppress_plans`
--


--
-- Table structure for table `act_ppress_sessions`
--

CREATE TABLE `act_ppress_sessions` (
  `session_id` bigint unsigned NOT NULL AUTO_INCREMENT,
  `session_key` char(32) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `session_value` longtext COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `session_expiry` bigint unsigned NOT NULL,
  PRIMARY KEY (`session_key`),
  UNIQUE KEY `session_id` (`session_id`)
) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_ppress_sessions`
--


--
-- Table structure for table `act_ppress_subscriptions`
--

CREATE TABLE `act_ppress_subscriptions` (
  `id` bigint unsigned NOT NULL AUTO_INCREMENT,
  `parent_order_id` bigint unsigned NOT NULL,
  `plan_id` bigint unsigned NOT NULL,
  `customer_id` bigint unsigned NOT NULL,
  `billing_frequency` varchar(50) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `initial_amount` decimal(26,8) NOT NULL,
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  `initial_tax` mediumtext COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `recurring_amount` decimal(26,8) NOT NULL,
  `recurring_tax_rate` mediumtext COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `recurring_tax` mediumtext COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `total_payments` bigint unsigned NOT NULL DEFAULT '0',
  `trial_period` varchar(50) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `profile_id` varchar(255) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `status` varchar(20) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `notes` longtext COLLATE utf8mb4_unicode_520_ci,
  `created_date` datetime NOT NULL,
  `expiration_date` datetime DEFAULT NULL,
  PRIMARY KEY (`id`),
  KEY `plan_id` (`plan_id`),
  KEY `customer_id` (`customer_id`),
  KEY `status` (`status`),
  KEY `parent_order_id` (`parent_order_id`),
  KEY `customer_and_status` (`customer_id`,`status`),
  KEY `profile_id` (`profile_id`(191))
) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_ppress_subscriptions`
--


--
-- Table structure for table `act_redirection_404`
--

CREATE TABLE `act_redirection_404` (
  `id` int unsigned NOT NULL AUTO_INCREMENT,
  `created` datetime NOT NULL,
  `url` mediumtext COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `domain` varchar(255) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `agent` varchar(255) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `referrer` varchar(255) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `http_code` int unsigned NOT NULL DEFAULT '0',
  `request_method` varchar(10) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `request_data` mediumtext COLLATE utf8mb4_unicode_520_ci,
  `ip` varchar(45) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  PRIMARY KEY (`id`),
  KEY `created` (`created`),
  KEY `referrer` (`referrer`(191)),
  KEY `ip` (`ip`)
) ENGINE=MyISAM AUTO_INCREMENT=2089 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_redirection_404`
--

INSERT INTO `act_redirection_404` VALUES (2088,'2026-02-15 15:28:43','/wp-content/uploads/willow-and-hall-hero-1460x800.png','https://actuate.webpreview.co','Mozilla/5.0 (Macintosh; Intel Mac OS X 10.15; rv:147.0) Gecko/20100101 Firefox/147.0','https://actuate.webpreview.co/',404,'GET',NULL,''),(2087,'2026-02-15 15:27:51','/wp-content/uploads/willow-and-hall-hero-1460x800.png','https://actuate.webpreview.co','Mozilla/5.0 (Macintosh; Intel Mac OS X 10.15; rv:147.0) Gecko/20100101 Firefox/147.0','https://actuate.webpreview.co/',404,'GET',NULL,''),(2086,'2026-02-15 15:23:19','/wp-content/uploads/willow-and-hall-hero-1460x800.png','https://actuate.webpreview.co','Mozilla/5.0 (Macintosh; Intel Mac OS X 10.15; rv:147.0) Gecko/20100101 Firefox/147.0','https://actuate.webpreview.co/',404,'GET',NULL,'');

--
-- Table structure for table `act_redirection_groups`
--

CREATE TABLE `act_redirection_groups` (
  `id` int unsigned NOT NULL AUTO_INCREMENT,
  `name` varchar(50) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `tracking` int NOT NULL DEFAULT '1',
  `module_id` int unsigned NOT NULL DEFAULT '0',
  `status` enum('enabled','disabled') COLLATE utf8mb4_unicode_520_ci NOT NULL DEFAULT 'enabled',
  `position` int unsigned NOT NULL DEFAULT '0',
  PRIMARY KEY (`id`),
  KEY `module_id` (`module_id`),
  KEY `status` (`status`)
) ENGINE=MyISAM AUTO_INCREMENT=3 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_redirection_groups`
--

INSERT INTO `act_redirection_groups` VALUES (1,'Redirections',1,1,'enabled',0),(2,'Modified Posts',1,1,'enabled',1);

--
-- Table structure for table `act_redirection_items`
--

CREATE TABLE `act_redirection_items` (
  `id` int unsigned NOT NULL AUTO_INCREMENT,
  `url` mediumtext COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `match_url` varchar(2000) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `match_data` text COLLATE utf8mb4_unicode_520_ci,
  `regex` int unsigned NOT NULL DEFAULT '0',
  `position` int unsigned NOT NULL DEFAULT '0',
  `last_count` int unsigned NOT NULL DEFAULT '0',
  `last_access` datetime NOT NULL DEFAULT '1970-01-01 00:00:00',
  `group_id` int NOT NULL DEFAULT '0',
  `status` enum('enabled','disabled') COLLATE utf8mb4_unicode_520_ci NOT NULL DEFAULT 'enabled',
  `action_type` varchar(20) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `action_code` int unsigned NOT NULL,
  `action_data` mediumtext COLLATE utf8mb4_unicode_520_ci,
  `match_type` varchar(20) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `title` text COLLATE utf8mb4_unicode_520_ci,
  PRIMARY KEY (`id`),
  KEY `url` (`url`(191)),
  KEY `status` (`status`),
  KEY `regex` (`regex`),
  KEY `group_idpos` (`group_id`,`position`),
  KEY `group` (`group_id`),
  KEY `match_url` (`match_url`(191))
) ENGINE=MyISAM AUTO_INCREMENT=549 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_redirection_items`
--

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--
-- Table structure for table `act_redirection_logs`
--

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--
-- Dumping data for table `act_redirection_logs`
--

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--
-- Table structure for table `act_term_relationships`
--

CREATE TABLE `act_term_relationships` (
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--
-- Dumping data for table `act_term_relationships`
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--
