(8532,1,'2026-02-15 13:37:21','2026-02-15 13:37:21','<h2>Why Google Shopping Ads Convert Better Than Text Ads and Deliver Better ROI</h2>\r\nIf you are looking to get a terrific ROI with your online ads then you may be wondering which approach will give you the best results.\r\n\r\nAmong the best current options is the Google Shopping service. In fact, there are a number of powerful reasons for believing that this could be a far better method for you than traditional text ads.\r\n<h3>Matches Specific Shopping Search Enquiries</h3>\r\nOf course, you already know that there are plenty of people looking online for what you sell at any given time. Therefore, the key is in finding a way to match your offers to specific search enquiries, which is exactly what Google Shopping does.\r\n\r\nIn this way, you can help your potential customers to find exactly what they want at the time they are looking for it. You can also get a high level of control over when and where your ads appear, to help you to squeeze the maximum benefit out of them.\r\n\r\nYou only get charged for advertising when someone clicks on one of your ads and gets sent to your website for more details on your offers. In addition, the fact that Google Shopping works on mobile devices as well as desktops means that you can reach out to people who are shopping on the move as well as those who do it at home or at work.\r\n<h3> A More Focused Approach</h3>\r\nIt is easy to get a highly structured approach to your Google Shopping listings. You get started by putting all of your product inventory onto AdWords and then working out the different product groups and categories that you want to use.\r\n\r\nIn this way, you get a better level of control over how you show off your products to potentially interested customers. This control extends to the custom labels and campaign priorities that you can also take advantage of.\r\n\r\nIf you have certain special offers that you want to let people know about, then this is a fantastic way of doing so. By focusing on the special deals that you have on the go you can try and steal a march on your rivals by directing shoppers straight to your site as soon as they start looking.\r\n<h3>Excellent Reporting</h3>\r\nWith any type of marketing campaign, it is vital that you can rely upon reports that show you how well you are achieving your targets. The good news in this respect is that Google Shopping gives you excellent reporting ability.\r\n\r\nInterestingly, the performance data that you receive is linked to the individual items rather than groups. This means that you can filter all of the details by product for a far greater level of control.\r\n\r\nIn terms of your ROI, this means that you can take charge of exactly how much you spend and how well it is used. If one of your products is giving far better results than the others, then the reporting tools will let you see all of the details in an easy-to-read way.\r\n<h3>Check Out the Competition</h3>\r\nA powerful benefit of using this type of online advertising is that it gives you a very useful look at what the competition is doing. For example, you can see the average CTR and max CPC estimates for your competitors before making your own decisions.\r\n\r\nIt is worth pointing out that the data you see is anonymous, so you can’t see which exact companies it relates to. However, it is still a fine way of getting a feel for the market before you go ahead with your own campaigns.\r\n\r\nWhether you are new to the market or not, it is always great to see what your rivals are up to and how successful they are right now.','Why Google Shopping Ads Convert Better Than Text Ads and Deliver Better ROI','','inherit','closed','closed','','5619-revision-v1','','','2026-02-15 13:37:21','2026-02-15 13:37:21','',5619,'https://actuate.webpreview.co/?p=8532',0,'revision','',0),(8533,1,'2026-02-15 13:38:12','2026-02-15 13:38:12','<h2>5 things to do when selling to millennials</h2>\r\nIf you’re going to market a product or service, it’s important to take into account of the behaviours and social mores of the people you’re marketing to. While it’s difficult to learn a great deal about potential customers without ever meeting them, we can tailor our approach based on broad attributes like age and gender, and thereby create more effective marketing content.\r\n\r\nOne particularly important age bracket is the millennial – the modern age’s ‘young person’. There’s some debate over the precise boundaries of the category; some academics define millennials as those born after the late seventies but before the early 2000s, but others might define it much more narrowly. Millennials tend to differ from their older counterparts in several key respects – they’re predominantly (though not universally) more secular, more socially liberal, and more technologically literate. When we’re considering a marketing strategy that focuses on this age group, it’s important to consider all of these factors in order to secure the maximum possible resonance. Let’s take a look at five different things to do when selling things to millennials.\r\n<h3>Don’t neglect video</h3>\r\nIn 2016, we saw online video explode in popularity. With so much content out there to compete with, the moving image is capable of putting across the most information in the shortest possible time. It’s the medium with the greatest possible ‘viral’ potential, and therefore the one which can on no account be neglected.\r\n<h3>Engage via social media</h3>\r\nYounger people are accustomed to using social media, and tend to react more positively when brands engage with them via social networks like Facebook and Twitter. This might mean aping their language. A football club might share a video and comment that the striker depicted had gone into ‘beast mode’, or displayed ‘ridiculous tekkers’. Likewise, a fashion publication might declare a pair of shoes to be ‘reem’. Of course, one might easily get this wrong and look ridiculous – which is why a clued-up social media team is essential in maintaining a millennial-friendly image.\r\n<h3>Downplay traditional marketing</h3>\r\nMillennials tend to want to feel involved with their purchases and the people they’re purchasing from, in a way that their older peers do not. Disruptive pop-up ads that aren’t targeted toward them are likely to be more irritating than encouraging, as they remove the element of choice that’s so important to the millennial mind.\r\n<h3>Encourage content marketing</h3>\r\nContent marketing is more than just a passing fad – it’s been around for hundreds of years, with big-name brands releasing information and educational guides for free, as far back as the 1800s. With millennials valuing content so highly, this trend looks likely to endure for a while longer.\r\n<h3>Use is better than ownership</h3>\r\nServices like Spotify and Airbnb are popular with millennials – and they have one thing in common. They don’t require that the consumer own the thing that they’re enjoying. By offering your customers a flexible means of using a product – without the cost and hassle of actually owning it – you’ll be tapping into a key marketing trend for millennials.','5 things to do when selling to millennials','','inherit','closed','closed','','5611-revision-v1','','','2026-02-15 13:38:12','2026-02-15 13:38:12','',5611,'https://actuate.webpreview.co/?p=8533',0,'revision','',0),(8534,1,'2026-02-15 13:39:16','2026-02-15 13:39:16','<h2>8 Ways That the Digital Marketing for Westworld Was Effective</h2>\r\nEvery now and then, we can see a terrific example of how digital marketing can be used highly effectively. In recent times, the resounding success of the marketing campaign for the HBO series ‘Westworld’ has definitely given us a few points to ponder.\r\n\r\nHow exactly did the marketing team behind this series manage to make this a digital marketing success story?\r\n<h3>It Brought the Story to Life</h3>\r\nIt is easy to think that a marketing campaign should just be about letting the public know that a certain service or product is about to be made available. Yet, the team behind Westworld went further and brought the story to life for us.\r\n\r\nThis was evident in a number of interesting ways, such as when their social media account stated that there had been a glitch in the system and that the next episode could now be seen earlier than expected. Their website also brought to life the idea that their technology was getting out of control, just as in the show itself.\r\n<h3>It Used Virtual Reality</h3>\r\nVirtual reality is something that a lot of people are talking about right now, but few marketing teams have attempted to harness its potential so far. This was something that the people marketing Westworld used very effectively with the HTC Vive.\r\n\r\nThe immersive nature of Westworld means that it was ripe for promoting in this way. However, it is a tactic that we can expect to see used increasingly by digital marketing teams as well.\r\n<h3>They Built a Themed Website</h3>\r\nAnother clever move was to build a site called Discover Westworld. This looks like a typical luxury resort website, but it is actually a dark and mysterious place that cranks up the overall theme of technology taking over.\r\n\r\nThe site has been built with extra content in it that has been designed for viewers to unlock and enjoy as the series progresses. It is all about giving extra content to the most passionate fans and encouraging them to spread the word.\r\n<h3>Consistency Across Channels</h3>\r\nAny good marketing campaign should be about giving a consistent message no matter how many different channels it crosses. In this respect, the Westworld campaign was a great success.\r\n\r\nThe marketing efforts for this futuristic show was all focused on presenting the same sort of dark, mysterious and threatening vibe that the show involves. This worked a treat, as viewers were drawn into the fake world with great success.\r\n<h3>They Related the Show to Real-Life Fears</h3>\r\nPerhaps one of the key elements of Westworld is that it brings to the small screen some of the current fears many people have about technology becoming too powerful for humans to control. Worries about the rise of artificial intelligence is something that the marketing team used well in their efforts.\r\n\r\nIt may just be a fantasy show, but some of the marketing was enough to bring a real chill to the people who got lured into the world created by this show.\r\n<h3>They Use Humanoids to Create a Stir</h3>\r\nA particularly interesting tactic used to promote Westworld was that of sending out 20 humanoids to wander around London. This caused a stir, as it helped people to interact with the marketing campaign while also introducing some of the key concepts of the series.\r\n\r\nIt is far easier to get the public to imagine a theme park filled with robot guides when they are speaking to one of them out on the streets.\r\n<h3>The Marketing Told More of the Story</h3>\r\nIt is also worth pointing out that the digital marketing efforts went towards telling us more of the story of Westworld. For example, the website goes on to give us new material and explain how their fictional world works.\r\n\r\nThis is great news for hard-core fans who can’t get enough of the show and it can also help to build up a real head of steam in terms of getting word of the series out there.\r\n<h3><strong>They Got People Interested and Intrigued</strong></h3>\r\nPerhaps the best way to sum up this matter is to say that the Westworld digital marketing did a fantastic job in getting people interested and intrigued in their product. The buzz that they generated ensured that there were plenty to viewers keen to see whether the show was as good as the hype.\r\n\r\nOf course, not every product appears as initially attractive and appealing as Westworld. Having said that, with the right digital marketing ideas it is possible to whet the public’s appetite and get people interested right from the start.','8 Ways That the Digital Marketing for Westworld Was Effective','','inherit','closed','closed','','5623-revision-v1','','','2026-02-15 13:39:16','2026-02-15 13:39:16','',5623,'https://actuate.webpreview.co/?p=8534',0,'revision','',0),(8535,1,'2026-02-15 13:39:40','2026-02-15 13:39:40','<h2>Merry Christmas!</h2>\r\nSo it\'s that time of year again!\r\n\r\nThe offices are tidy, the hangovers are daily and everyone is waiting for the weekend.\r\n\r\nWe\'ve had a fantastic 2016 thanks to our amazing team and inspirational customers.\r\n\r\nA few of my personal favourite moments are:\r\n<ul>\r\n 	<li>Welcoming <a href=\"https://actuate.webpreview.co/2016/08/03/chester-cutting-edge-digital-world/\">Martin</a> to the team</li>\r\n 	<li>Completing a <a href=\"https://actuate.webpreview.co/2016/05/16/congratulations-mat/\">100 mile bike ride for charity</a></li>\r\n 	<li>Seeing sites like <a href=\"https://actuate.webpreview.co/our-work/pickett/\">Pickett</a> and <a href=\"https://actuate.webpreview.co/our-work/oh-polly/\">Oh Polly</a> grow</li>\r\n 	<li>Watching our team grow!</li>\r\n</ul>\r\n2017 is looking to be as fun and fast paced so until we meet next year here are some important dates:\r\n<ul>\r\n 	<li>We close the office on the 22nd December 2016</li>\r\n 	<li>We come back refreshed on the 3rd January 2017 (That felt weird to write)</li>\r\n</ul>\r\nOf you need us between these dates please email support@actuate.agency\r\n\r\nSee you next year ;-)\r\n\r\n&nbsp;','Merry Christmas and a Happy New Year!','','inherit','closed','closed','','5609-revision-v1','','','2026-02-15 13:39:40','2026-02-15 13:39:40','',5609,'https://actuate.webpreview.co/?p=8535',0,'revision','',0),(8536,1,'2026-02-15 13:39:59','2026-02-15 13:39:59','<h2>Are you ready for the Christmas sales?</h2>\nWith The Most Wonderful Time of the Year looming on the horizon, British shoppers will soon be flocking to their retailer of choice (which, increasingly, is an online one) in search of gifts to lavish upon their friends and relatives. In order to take the greatest possible advantage of this coming wave of custom, it’s vital that retailers both small and large put plans into place that will most efficiently channel that extra traffic into sales.\n<h3>Offer free shipping</h3>\nAccording to a recent study by UPS, free shipping is an enormously significant factor for those checking out online. More than half of all online shoppers this winter will have their purchases shipped for free, since they’re used to large stores like Amazon offering the service. Fail to offer free shipping, then, and you’re likely to miss out on valuable custom.\n<h3>Don’t neglect mobile sales</h3>\nMore than ever before, customers are making purchases using their mobile devices. As a consequence, online retailers can’t afford to neglect users accessing their stores via mobile devices.\n\nThis is especially so if the stores in question are attracting custom from so-called millennials, who are the driving force behind this trend.\n<h4>Don’t neglect Black Friday</h4>\nWhile Black Friday isn’t quite an enormously successful day of judgement in the British retail calender in the same respect as it is in the American one, it’s still regarded by many shoppers as a vital point of purchase – particular when shopping for higher value goods like laptops and other\n\nelectronic devices. With online retailers offering discounts that don’t require braving a crowd of frenzied bargain-hunters, many customers are delaying certain purchases until late November in the hope of snagging a bargain. It’s worth offering a few promotional discounts to mark the occasion – if only to get customers in at the top of the funnel!\n<h4>Don’t neglect video advertising</h4>\nOne of the most noticeable trends in online marketing during the course of 2016 has been the increased ubiquity of viral video content. More than ever, potential customers have access to devices and software that can display high-quality video content quickly. Well-produced videos have\n\nenormous power to win and keep new customers – as well as to demonstrate new products. Provided that you’re careful about the marketing video you produce, it should be possible to reap tremendous rewards following a successful video campaign on social media.','Four tips for Christmas Sales','','inherit','closed','closed','','5603-autosave-v1','','','2026-02-15 13:39:59','2026-02-15 13:39:59','',5603,'https://actuate.webpreview.co/?p=8536',0,'revision','',0),(8537,1,'2026-02-15 13:40:23','2026-02-15 13:40:23','<h2>Are you ready for the Christmas sales?</h2>\r\nWith The Most Wonderful Time of the Year looming on the horizon, British shoppers will soon be flocking to their retailer of choice (which, increasingly, is an online one) in search of gifts to lavish upon their friends and relatives. In order to take the greatest possible advantage of this coming wave of custom, it’s vital that retailers both small and large put plans into place that will most efficiently channel that extra traffic into sales.\r\n<h3>Offer free shipping</h3>\r\nAccording to a recent study by UPS, free shipping is an enormously significant factor for those checking out online. More than half of all online shoppers this winter will have their purchases shipped for free, since they’re used to large stores like Amazon offering the service. Fail to offer free shipping, then, and you’re likely to miss out on valuable custom.\r\n<h3>Don’t neglect mobile sales</h3>\r\nMore than ever before, customers are making purchases using their mobile devices. As a consequence, online retailers can’t afford to neglect users accessing their stores via mobile devices.\r\n\r\nThis is especially so if the stores in question are attracting custom from so-called millennials, who are the driving force behind this trend.\r\n<h3>Don’t neglect Black Friday</h3>\r\nWhile Black Friday isn’t quite an enormously successful day of judgement in the British retail calender in the same respect as it is in the American one, it’s still regarded by many shoppers as a vital point of purchase – particular when shopping for higher value goods like laptops and other electronic devices. With online retailers offering discounts that don’t require braving a crowd of frenzied bargain-hunters, many customers are delaying certain purchases until late November in the hope of snagging a bargain. It’s worth offering a few promotional discounts to mark the occasion – if only to get customers in at the top of the funnel!\r\n<h3>Don’t neglect video advertising</h3>\r\nOne of the most noticeable trends in online marketing during the course of 2016 has been the increased ubiquity of viral video content. More than ever, potential customers have access to devices and software that can display high-quality video content quickly. Well-produced videos have enormous power to win and keep new customers – as well as to demonstrate new products. Provided that you’re careful about the marketing video you produce, it should be possible to reap tremendous rewards following a successful video campaign on social media.','Four tips for Christmas Sales','','inherit','closed','closed','','5603-revision-v1','','','2026-02-15 13:40:23','2026-02-15 13:40:23','',5603,'https://actuate.webpreview.co/?p=8537',0,'revision','',0),(8538,1,'2026-02-15 13:43:18','2026-02-15 13:43:18','<h2>Customer retention, are you on it?</h2>\r\nIf you’re going to build a successful business, then you’ll need to know that it’s far easier to retain existing customers than it is to win over new ones. Existing customers are far easier to reach and persuade then new ones, as you won’t have to get their ear before delivering your message – you’ll already have it! What’s more, in delivering a great customer experience that’s free from problems, you’ll provide reason enough to persuade most customers to stick with you.\r\n<p class=\"western\">Let’s examine some of the ways in which you might maximally foster customer loyalty, and thereby ensure that repeat business continues to flock in the direction of your online store’s checkout pages.</p>\r\n\r\n<h3 class=\"western\">Automation</h3>\r\n<p class=\"western\">In order to reduce the amount of time our employees spend on a given task, employers will often resort to automation. A machine can perform certain tasks far more quickly and efficiently than a human ever could, and so by employing them in certain areas, we can ensure that we aren’t wasting precious man-hours.</p>\r\n<p class=\"western\">But customers, too, have hours that they’d prefer weren’t consumed with unnecessary, fiddly tasks like typing in their login details again and again. By automating, we’re able to keep the need for work on the customer’s part to an absolute minimum, and thereby ensure that they aren’t frustrated. This in turn will mean that they’re likely to return!</p>\r\n\r\n<h3 class=\"western\">Personalisation</h3>\r\n<p class=\"western\">In order to achieve a website that’s closely in tune with a customer’s needs, we can collect valuable data on their shopping habits, and create targeted marketing that’s precise. The modern online customer expects to be offered deals that are tailored to them – and so will view targeted marketing as welcome rather than intrusive. Again, automation can help to ensure that the customer receives an experience that’s precisely tailored and based on data. The result? More conversions.</p>\r\n\r\n<h3 class=\"western\">Engagement</h3>\r\n<p class=\"western\">While it’s important to provide a customer with a seamless interface that’s tailored to their needs, and which will respond to their inputs, it’s also important to also provide them with the option of talking to a human being. Increasingly, online retailers are providing chat services built into their applications, in order to allow customers to talk to a human being and address any queries they might have. This will help to convert hesitant customers, and to provide committed customers with reassurance that they’ll be able to have their problems addressed when they arise.</p>','What makes a loyal customer?','','inherit','closed','closed','','5607-revision-v1','','','2026-02-15 13:43:18','2026-02-15 13:43:18','',5607,'https://actuate.webpreview.co/?p=8538',0,'revision','',0),(8539,1,'2026-02-15 13:43:53','2026-02-15 13:43:53','<h2>Design vs. User Experience... What\'s coming next?</h2>\r\n2016 has witnessed huge development in the way that users interface with and experience the software they’re buying. Both UX and UI tend to make or break the software, today – with users coming to hold new applications to increasingly high standards. If they don’t get the sort of experience offered by applications like Instagram, Uber and Spotify, then they’re unlikely to stick around long enough to appreciate the other merits of the software – however numerous they might be.\r\n<p class=\"western\">In what remains of the year, and the next, we’re sure to see UX and UI design come on even further. Let’s examine some of the ways in which this might be so.</p>\r\n\r\n<h3 class=\"western\">Material Design</h3>\r\n<p class=\"western\">Now that hardware has reached a point where running high-quality, animated applications is easy, firms like Google are releasing tools which allow developers to write applications that move about in response to user input. Google’s ‘Material Design’ language has been just one component in a much larger trend – Google’s rivals are certain to follow suit with their own innovations, and the landscape for developers looks to be more vibrant, colourful and animated than ever before.</p>\r\n\r\n<h3 class=\"western\">Drop-off monitoring</h3>\r\n<p class=\"western\">Part of the reason that successful applications like Dropbox and Uber are so popular is that they’ve had all of their weak points ruthlessly expunged. This is possible thanks to an unprecedented amount of detailed feedback about ‘drop-off points’ – those areas where users are most likely to give up the ghost and leave the application. Understanding bounce rates is an essential part of reducing them – and so we should see greater focus on gathering drop-off data in the coming year.</p>\r\n\r\n<h3 class=\"western\">UI frameworks</h3>\r\n<p class=\"western\">With so many different varieties of device available, designing an interface which works smoothly on all of them is a major headache – particularly for smaller developers with limited budgets. That’s where UI frameworks come in. By making use of tried-and-true frameworks, whose components each been tested rigorously, and then applying new skins to match the look of the site, it’s possible to quickly and easily create consistent, polished user interfaces in no time at all.</p>\r\n\r\n<h3 class=\"western\">Minimalism</h3>\r\n<p class=\"western\">Many of the larger app developers are rolling back their designs – in order to incorporate fewer colours and distracting logos. These applications help to channel users in the proper direction without being intrusive, over-designed or showy. That said, there’s some disagreement over whether this trend will be a permanent (or even welcome) one.</p>','Upcoming UX/UI trends','','inherit','closed','closed','','753-revision-v1','','','2026-02-15 13:43:53','2026-02-15 13:43:53','',753,'https://actuate.webpreview.co/?p=8539',0,'revision','',0),(8540,1,'2026-02-15 13:45:06','2026-02-15 13:45:06','<h2>Top tools for monitoring your eCommerce store!</h2>\nWhen you\'re running a shop – whether it be an offline or online one – then you\'ll want to be kept appraised of what\'s going on, and learn as soon as possible of any weakness or failing in the system.\n\nLet\'s examine some of the best tools that online retailers have in this regard.\n<h3 class=\"list-heading\">Zabbix</h3>\n<a href=\"http://www.zabbix.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Zabbix</a> is a service which provides a comprehensive menu of monitoring options, and which allows developers to write bespoke scripts to check different aspects of the site.\n<h3 class=\"list-heading\">Appdynamics</h3>\n<a href=\"https://www.appdynamics.co.uk/\" target=\"_blank\" rel=\"noopener noreferrer\">Appdynamics</a> provides a peerless depth of monitoring into web applications and infrastructure, with deep and detailed reporting. It comes at a price to match, however.\n<h3 class=\"list-heading\">Logentries</h3>\n<a href=\"https://logentries.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Logentries</a> differs from applications like Zabbix in that it reports error messages directly from the application reporting them. It\'s great for when you need detail for troubleshooting.\n<h3 class=\"list-heading\">New Relic</h3>\n<a href=\"https://newrelic.com/\" target=\"_blank\" rel=\"noopener noreferrer\">New Relic</a> will monitor how well an application is performing from within the server it\'s being hosted on, checking constantly for disk space, CPU usage, response time a request volume. It\'ll thereby provide very useful information.\n<h4 class=\"list-heading\">Scriptrock/UpGuard</h4>\n<a href=\"https://www.upguard.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Scriptrock/UpGuard</a> allows you to check for differences between servers which should be identical, and thereby offers excellent protection against unwanted changes (be they made in error or through malice).\n<h4 class=\"list-heading\">Updown</h4>\nThis online service periodically checks your website by constantly sending an http head request to a specified URL. When the site stops working, you\'ll be notified via email or text. Simple, effective, invaluable.\n<h4 class=\"list-heading\">Pingometer</h4>\nThis paid-for service is slightly more complex; it boasts twelve different monitoring stations on continents around the world. It\'ll monitor your website\'s responsiveness to a wide range of different protocols.\n<h4 class=\"list-heading\">StatusOK</h4>\n<a href=\"https://github.com/sanathp/statusok\" target=\"_blank\" rel=\"noopener noreferrer\">StatusOK</a> differs from the competition slightly; it\'s an open-source solution which is self-hosted – but if you\'re so inclined, you can always set up a VPS to test your site\'s responsiveness to traffic from anywhere in the world.\n<h4 class=\"list-heading\">Pingdom</h4>\n<a href=\"https://tools.pingdom.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Pingdom</a> is among the world\'s most popular monitoring tools. It boasts a network comprising more than sixty different monitoring stations, which check your site every minute. Pingdom will not just monitor whether your site is responding, but how quickly – so if something slows it down suddenly, you\'ll know about it quickly.\n<h4 class=\"list-heading\">Uptrends</h4>\n<a href=\"https://www.uptrends.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Uptrends</a> makes use of even more monitoring stations than Pingdom, with more than a hundred and fifty spread across the globe. While it lacks a free version, the availability of advanced features like waterfall reports will justify the cost for many.\n\n<strong>That\'s quite a list, do you use these already? Or are we missing any that you think need a mention? Comment below!</strong>','Top 10 ecommerce monitoring tools','','inherit','closed','closed','','745-autosave-v1','','','2026-02-15 13:45:06','2026-02-15 13:45:06','',745,'https://actuate.webpreview.co/?p=8540',0,'revision','',0),(8541,1,'2026-02-15 13:45:25','2026-02-15 13:45:25','<h2>Top tools for monitoring your eCommerce store!</h2>\r\nWhen you\'re running a shop – whether it be an offline or online one – then you\'ll want to be kept appraised of what\'s going on, and learn as soon as possible of any weakness or failing in the system.\r\n\r\nLet\'s examine some of the best tools that online retailers have in this regard.\r\n<h3 class=\"list-heading\">Zabbix</h3>\r\n<a href=\"http://www.zabbix.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Zabbix</a> is a service which provides a comprehensive menu of monitoring options, and which allows developers to write bespoke scripts to check different aspects of the site.\r\n<h3 class=\"list-heading\">Appdynamics</h3>\r\n<a href=\"https://www.appdynamics.co.uk/\" target=\"_blank\" rel=\"noopener noreferrer\">Appdynamics</a> provides a peerless depth of monitoring into web applications and infrastructure, with deep and detailed reporting. It comes at a price to match, however.\r\n<h3 class=\"list-heading\">Logentries</h3>\r\n<a href=\"https://logentries.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Logentries</a> differs from applications like Zabbix in that it reports error messages directly from the application reporting them. It\'s great for when you need detail for troubleshooting.\r\n<h3 class=\"list-heading\">New Relic</h3>\r\n<a href=\"https://newrelic.com/\" target=\"_blank\" rel=\"noopener noreferrer\">New Relic</a> will monitor how well an application is performing from within the server it\'s being hosted on, checking constantly for disk space, CPU usage, response time a request volume. It\'ll thereby provide very useful information.\r\n<h3 class=\"list-heading\">Scriptrock/UpGuard</h3>\r\n<a href=\"https://www.upguard.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Scriptrock/UpGuard</a> allows you to check for differences between servers which should be identical, and thereby offers excellent protection against unwanted changes (be they made in error or through malice).\r\n<h3 class=\"list-heading\">Updown</h3>\r\nThis online service periodically checks your website by constantly sending an http head request to a specified URL. When the site stops working, you\'ll be notified via email or text. Simple, effective, invaluable.\r\n<h3 class=\"list-heading\">Pingometer</h3>\r\nThis paid-for service is slightly more complex; it boasts twelve different monitoring stations on continents around the world. It\'ll monitor your website\'s responsiveness to a wide range of different protocols.\r\n<h3 class=\"list-heading\">StatusOK</h3>\r\n<a href=\"https://github.com/sanathp/statusok\" target=\"_blank\" rel=\"noopener noreferrer\">StatusOK</a> differs from the competition slightly; it\'s an open-source solution which is self-hosted – but if you\'re so inclined, you can always set up a VPS to test your site\'s responsiveness to traffic from anywhere in the world.\r\n<h3 class=\"list-heading\">Pingdom</h3>\r\n<a href=\"https://tools.pingdom.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Pingdom</a> is among the world\'s most popular monitoring tools. It boasts a network comprising more than sixty different monitoring stations, which check your site every minute. Pingdom will not just monitor whether your site is responding, but how quickly – so if something slows it down suddenly, you\'ll know about it quickly.\r\n<h3 class=\"list-heading\">Uptrends</h3>\r\n<a href=\"https://www.uptrends.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Uptrends</a> makes use of even more monitoring stations than Pingdom, with more than a hundred and fifty spread across the globe. While it lacks a free version, the availability of advanced features like waterfall reports will justify the cost for many.\r\n\r\n<strong>That\'s quite a list, do you use these already? Or are we missing any that you think need a mention? Comment below!</strong>','Top 10 ecommerce monitoring tools','','inherit','closed','closed','','745-revision-v1','','','2026-02-15 13:45:25','2026-02-15 13:45:25','',745,'https://actuate.webpreview.co/?p=8541',0,'revision','',0),(8542,1,'2026-02-15 13:45:58','2026-02-15 13:45:58','<h2>What 2016 has taught us about Ecommerce</h2>\r\n2016 has, in several respects, been a tumultuous year. But it’s also seen great changes in the world of eCommerce. Let’s examine a few of these changes, and see if we can draw any conclusions about how online retailers should react to them.\r\n<h3>Smartphone</h3>\r\nFor years, users have been able to enjoy online content on a variety of different devices. But 2016 might be the year in which desktop PC users finally become a minority. If your website isn’t optimised for use on a palm-sized screen, then it follows that you’ll be missing out on an enormous amount of traffic. Indeed, one could soon argue that the smartphone should be the primary focus of optimisation.\r\n\r\nOne major hurdle for smartphone adoption has been the unwillingness of most people to part with money over their phones. But this hurdle looks to have been well and truly surmounted – and we should expect to see a rapid uptick in willingness to shop using a mobile device. If you’re an online retailer, then, you can scarcely afford to ignore the mobile market.\r\n<h3>Video is king</h3>\r\n2016 is a year in which social media has become particularly important in getting a message out there. In this arena, video content is the undisputed king, demonstrably more effective than other forms of media. That’s not to say that other forms of media should be ignored – they’re indispensable parts of a multi-pronged marketing strategy. However, a good video-marketing campaign, if deployed correctly, can yield explosive exposure!\r\n<h3>Voice searching is gaining traction</h3>\r\nJust a year or so ago, voice searching was seen as an awkward gimmick – indeed, it was difficult for most people to talk to their smartphone without feeling faintly ridiculous. But these early compunctions have now all but evaporated, and many are choosing to enlist Siri, Cortana, and Google Now in their searching behaviour.\r\n\r\nThis has huge implications for content creators, as people speak a great deal differently than they write. This means that a conversational tone – and ‘rich answers’ that assistants can reply with directly – are more effective.\r\n<h3>Are you local?</h3>\r\nYou might have noticed recently that Google is delivering many more local results – even if you haven’t explicitly inserted a ‘near me’ into your request. This is no accident – it’s part of Google’s strategy. Exploit this early by differentiating yourself from the local competition, and you’ll reap the rewards.','Ecommerce marketing trends for 2016','','inherit','closed','closed','','741-revision-v1','','','2026-02-15 13:45:58','2026-02-15 13:45:58','',741,'https://actuate.webpreview.co/?p=8542',0,'revision','',0),(8543,1,'2026-02-15 13:46:34','2026-02-15 13:46:34','<h2>Is Magento Enterprise right for you?</h2>\r\nMagento Enterprise Edition is an incredibly powerful piece of software that enables online retailers to work in ways that would otherwise be simply impossible (or at the very least, very difficult). Consequently, it comes with a price tag of around £10,000 a year – a significant step-up from the open-source community edition.\r\n\r\nFor a small business, this cost may be significant; it’s therefore worth reflecting on the benefits this expenditure might bring before taking the plunge. Let’s take a look at them.\r\n<h3>Faster loading</h3>\r\nCustomers expect a certain level of performance from an online retailer – particularly one that they’re unfamiliar with. If a page takes too long to load, then they’ll take their business elsewhere. A faster site, then, translates directly into conversions.\r\n\r\nThanks to full page caching, (a technique which records the result of a given script and presents them to the user when the same request is made), Magento removes the need to repeatedly process identical requests. The result? Better performance, and more conversions!\r\n<h3>Fostering loyalty</h3>\r\nWith the Enterprise Edition, you’ll be better positioned to incentivise repeat business, thanks to the powerful cross-selling and up-selling functionality it provides. If you’re able to offer customers products and promotions which are more precisely tailored to their tastes, you’ll be in a better position to create conversions.\r\n<h3>Catalogue management</h3>\r\nThe Enterprise edition will also provide users with greater control over their content. The ease with which you’re able to make changes to your online catalogue will have a direct impact on the efficacy of your shop. Not only will you save labour on wrestling with clumsy interfaces, but you’ll be able to spend more time devising your catalogue, and less time actually implementing it.\r\n<h3>Support</h3>\r\nPerhaps the most significant virtue of the Enterprise Edition is the Service Level Agreement (SLA) with Magento it provides. This means that you’ll be able to call upon Magento every time you encounter a problem, and fix it more easily. It should be noted that this support is limited to the core functionality of Magento – those third-party plugins aren’t covered.','Magento Enterprise Edition: Is the cost too high?','','inherit','closed','closed','','738-revision-v1','','','2026-02-15 13:46:34','2026-02-15 13:46:34','',738,'https://actuate.webpreview.co/?p=8543',0,'revision','',0),(8544,1,'2026-02-15 13:47:06','2026-02-15 13:47:06','<h2>PHP/Magento Developer required for Chester agency</h2>\r\nIf you’ve got experience with Wordpress and Magento, then we’ve got an opportunity for you in our Chester office. We’re looking for a PHP developer with ninja-level skills to fill a full-time, permanent position which is salaried at £35,000 – depending on just how experienced a ninja you are!\r\n<h3>What do I need?</h3>\r\nYou’ll need to have been working with WordPress and Magento for at least three years in a commercial environment, as you’ll be working with both platforms to provide our clients the service they demand. An in-depth knowledge of PHP, MySQL, HTML5 and CSS3 (particularly SASS/LESS) is also a necessity, as you’ll need to hit the ground running. But as well as bringing experience with you, you’ll also need more general problem solving skills, and the ability to learn and develop as you work with us.\r\n<h3>What else might help?</h3>\r\nWhile it’s not a requirement, applicants would benefit from having certification in Magento and MySQL – as this will allow us to be confident in your ability before you get started. While Magento 2 hasn’t been around for very long, experience with the newer version would also be a plus, as  that’s the platform you’ll be using going forward. Some experience with image-processing software like Fireworks and Photoshop would also be favourable.\r\n<h3>What do I get in return?</h3>\r\nSuccessful applicants enter an environment that’s tremendously rewarding to work in, and offers numerous opportunities for personal and professional development. Our team is passionate and inclusive, and will help you to become an even better PHP developer.\r\n\r\nYou’ll also have the challenge of working with leading brands, and helping them to achieve their growth objectives (and to define those objectives in the first place). At Actuate, we’re keen that your career doesn’t stagnate, and so we offer regular appraisals and personal development plans to help you along the way.\r\n\r\nAs well as helping you to develop professionally, we’ll also help you to keep yourself in good physical shape. You’ll get twenty-eight days holiday a year, as well as £150 towards any eye tests, glasses or contact lenses you might need. You’ll also benefit from a bike-to- work scheme, and have the opportunity to attend a raft of social events throughout the year (and be paid to do so!).\r\n\r\nTo cap it off, we run a relaxed dress code, so you’ll be able to work PHP miracles in comfort and style. If all of this sounds interesting, then why not apply today? You might be just the difference-maker we’re looking for!\r\n\r\nTo find out more visit our careers page here <a href=\"https://actuate.webpreview.co/careers/php-developer/\">PHP Developer Role</a>','Magento Ninja Developer Required','','inherit','closed','closed','','733-revision-v1','','','2026-02-15 13:47:06','2026-02-15 13:47:06','',733,'https://actuate.webpreview.co/?p=8544',0,'revision','',0),(8545,1,'2026-02-15 13:47:31','2026-02-15 13:47:31','<h2>Magento Enterprise Cloud Edition</h2>\r\nThis year, Magento have made a new addition to their roster: alongside their open-source Community Edition, and their premium Enterprise Edition, we now find their cloud-based Enterprise Cloud Edition. This new version of the platform offers retailers a host of new functions, which stem from its cloud-based nature. Let’s explore some of them.\r\n<h3>The cloudier, the better</h3>\r\nTraditionally, retailers have had to host their own content by either leasing servers, or by investing in their own. Through a cloud-based approach, Magento have simplified things – allowing retailers to establish and maintain their stores far more easily, with a package that includes both store management software and cloud-based hosting.\r\n\r\nThe platform is highly scalable, easily controlled, and can be bought for a single fee. You’ll have access to increased capacity at peak times – but you won’t have capacity going to waste when it’s not required.\r\n<h3>Less to worry about</h3>\r\nThe Cloud edition of Magento is built upon the Amazon Web Service’s Cloud infrastructure. This removes the need for merchants to worry about the nuts and bolts of their organisation. Things like managing traffic and hosting sites across national boundaries are dispensed with, allowing merchants to concentrate on what they’re good at: selling.\r\n\r\nThe Cloud Edition works in conjunction with a number of partner services, which combine to create a cohesive and seamless whole. For example, <a href=\"https://platform.sh/\" target=\"_blank\" rel=\"noopener noreferrer\">Platform.sh</a> is a highly automated hosting platform which allows retailers to make changes to small parts of their sites without worrying that  the rest might be effected. <a href=\"https://newrelic.com/\" target=\"_blank\" rel=\"noopener noreferrer\">New Relic</a> and <a href=\"https://blackfire.io/\" target=\"_blank\" rel=\"noopener noreferrer\">Blackfire</a> also provide retailers with powerful tools in monitoring and analysing their performance, which in turn helps them to make targeted improvements. You’ll get CSN and DDoS protection courtesy of <a href=\"https://www.fastly.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Fastly</a>, ensuring that your business is protected against nefarious attacks.\r\n<h3>New beginnings</h3>\r\nMagento’s new approach combines scalability and ease of deployment with the flexibility and ease of customisation that Magento is known for. With the advent of their new ‘Magento Marketplace’ replacement for the ailing Connect marketplace, and the launch of Magento 2, we’re beginning to see more quality control in the marketplace, which indicates that the company is listening to its critics.\r\n\r\nWith eCommerce platforms (and indeed, computing in general) moving to a cloud-based approach, and experiencing all the benefits yielded by such an approach, retailers can look forward to delivering better experiences to their customers than ever before.','Announcing Magento Enterprise Cloud Edition','','inherit','closed','closed','','730-revision-v1','','','2026-02-15 13:47:31','2026-02-15 13:47:31','',730,'https://actuate.webpreview.co/?p=8545',0,'revision','',0),(8546,1,'2026-02-15 13:48:43','2026-02-15 13:48:43','<h2>Friendly support or sale losing nuisance?</h2>\r\nShould you include a live chat support feature on your eCommerce website? Some websites have them, while others don’t. They have some advantages, but they also have some disadvantages. What is right for your business? Let’s take a look at some of the advantages and disadvantages.\r\n<h4>Pros</h4>\r\n<ul>\r\n 	<li>By having live chat support you will be offering a better service for your customers. They will be able to get answers to their questions right away when they are browsing your site.</li>\r\n 	<li>Live chat is often easier for visitors to use because you don’t have to go through any cumbersome “press one if…” menus.</li>\r\n 	<li>Most live chat agents are often able to help two or three people at the same time.</li>\r\n 	<li>The chat window pops up pro-actively, like helpful salesperson. This might stop someone who is having trouble from clicking away from your site.</li>\r\n 	<li>You can check the chat log files to quickly get a feeling for the quality of the support you are offering.</li>\r\n 	<li>You can take a look at the questions that customers are asking and if one common issue keeps coming up, you can adjust your website in order to deal with it.</li>\r\n</ul>\r\n<h4>Cons</h4>\r\n<ul class=\"warning\">\r\n 	<li>Customers who are not too computer savvy might not like it or understand how to use it. You will probably also need to offer phone support as well. Many people don’t type very well so communicating via phone is a lot easier for them.</li>\r\n 	<li>It doesn’t work as well on mobile platforms and might not be supported.</li>\r\n 	<li>Sometimes people find the pop up chat window annoying and it might negatively affect their experience on your page.</li>\r\n 	<li>Some customers might waste your customer service rep’s time with prank chats. However, if this happens you can block the person.</li>\r\n 	<li>If the chat support agent doesn’t react quickly this can be frustrating to your customer.</li>\r\n 	<li>Of course, you will need to pay to implement the chat support and pay the customer service agents – so there is the cost to factor in.</li>\r\n</ul>\r\nThese are just a few of the factors to consider if you are looking to implement live chat support on your website. Take the time to look into your options to see if this type of customer service is right for you and will benefit your website and help you customers.','The Pro\'s And Con\'s Of Live Chat Support For eCommerce Sites','','inherit','closed','closed','','721-revision-v1','','','2026-02-15 13:48:43','2026-02-15 13:48:43','',721,'https://actuate.webpreview.co/?p=8546',0,'revision','',0),(8547,1,'2026-02-15 13:49:03','2026-02-15 13:49:03','<h2>How to Write Product Descriptions that Sell</h2>\r\nWhen it comes to selling your product, you only have one chance to make a first impression. When a customer reads your product description, they will get a sense of what your product is like and whether or not they want to buy. That’s why it is so important to have a well written product description that will capture the attention of your customers.\r\n\r\nSo how you can make sure that the product description really sells? Here are some tips for writing the best possible product descriptions:\r\n<ul>\r\n 	<li>Think about what type of person buys your product. How old are they? What are they interested in? When you are aware of your buyer demographic you can tailor your tone of voice to suit them.</li>\r\n 	<li>Think about what problem your customer has that your product can solve, so that you can outline why the product is the best solution. Remember that people are interested in what the product can do for them.</li>\r\n 	<li>Also, consider what makes your product unique and why it is different than the competitors.</li>\r\n 	<li>Consider the objects that your customer might have to buying the product, so that you can address these objections head on.</li>\r\n 	<li>Use descriptive words which will evoke the senses of the reader and make the product description more engaging.</li>\r\n 	<li>Use words such as “picture yourself” and “imagine” so that the reader can see themselves using the product. You want them to visualise themselves owning it and using it, so that they decide to buy it.</li>\r\n 	<li>Make sure that you highlight the features of the product, such as the size, colour and any other special features. What makes this product different than others that are similar to it?</li>\r\n 	<li>Ensure that the customer understands what the product is to be used for and how it works – this might be necessary for every product but it’s often something important that you need to put across.</li>\r\n 	<li>Try to format your product description in sections and include bullet points, as this is easier for the reader to scan than long paragraphs.</li>\r\n</ul>\r\nThese are just a few of the most important tips that you can keep in mind to write fantastic product descriptions. With the right descriptions you will make people fall in love with your products and you will increase your sales, boosting your success.','How to Write Product Descriptions that Sell','','inherit','closed','closed','','718-revision-v1','','','2026-02-15 13:49:03','2026-02-15 13:49:03','',718,'https://actuate.webpreview.co/?p=8547',0,'revision','',0),(8548,1,'2026-02-15 13:49:56','2026-02-15 13:49:56','Actuate Digital have appointed Martin Sylvester who has previously worked with Reckless and Sutton Silver as their new commercial director.\r\n\r\nMartin has been working in the North West digital sector for over a decade helping website owners grow their online businesses through engaging and strategic digital marketing by understanding what drives customers buying habits.\r\n<blockquote>“I’ve always seen business development as a process of matching an agency and client through values and proposition.”</blockquote>\r\nMartin will be working with Actuate’s MD Mat O’Connor to grow the agency to £300k turnover in the next 12 months by attracting more retail clients after their recent contract wins with Sewing Machines Direct and Peaceful Hooligan.\r\n<blockquote>“Not only does Martin bring fun into the office, he is excellent at table tennis and his business knowledge has made an impact already. We’re looking forward to the future.”</blockquote>','Welcome to Martin Sylvester!','','inherit','closed','closed','','724-revision-v1','','','2026-02-15 13:49:56','2026-02-15 13:49:56','',724,'https://actuate.webpreview.co/?p=8548',0,'revision','',0),(8549,1,'2026-02-15 13:50:18','2026-02-15 13:50:18','If the question is “can page load speed help your eCommerce website?” then the answer is “yes, absolutely.” Consider this – if you are looking to buy a product would you want to wait around on a website that is clunky and takes forever to load to buy that product – when you could buy a similar product somewhere else much faster? Time is money, after all!\r\n\r\nPage load speed does actually make a difference in your ecommerce sales, so make sure that your website loads as quickly as possible. Also, Google penalises websites that offer a poor user experience – so your slow website might also start sliding down in the Google rankings.\r\n\r\nAccording to some accounts even a one second delay in loading speed will have an impact in your revenue. Ideally your page should load within three seconds or less, or it will feel very slow to the average web browser.\r\n\r\nSo, what can you do to increase the speed of your ecommerce site? Here are some tips for making sure that your ecommerce website loads as quickly as possible:\r\n<ul>\r\n 	<li>Reduce the size of the page. You can do this by avoiding embedding large images or big objects such as Javascript on a page if possible.</li>\r\n 	<li>Of course, you will need to find a balance here between load times and rich graphics because beautiful images help to sell your products.</li>\r\n 	<li>Use in-memory technology and caching so that you will not need to access your database unnecessarily.</li>\r\n 	<li>Get some data compression software to compress the data your website sends to the browser.</li>\r\n 	<li>Specify the weight and height of images so that the browser can create placeholders for the images and load both the page and the images at the same time – which saves valuable seconds.</li>\r\n 	<li>Make sure that you are optimising the configuration of your ecommerce platform in order to improve load times. There are usually a few minor tweaks that you can do on most platforms which will offer you significant gains.</li>\r\n 	<li>You can use a tool to measure your site’s speed, such as Google PageSpeed Insight or Pingdom. Check on it now and then to make sure it is still loading fast.</li>\r\n</ul>\r\nKeep these tips in mind so that slow page load speed doesn’t slow down the success of your ecommerce website.','Can Page Load Speed Help Your eCommerce Website?','','inherit','closed','closed','','714-revision-v1','','','2026-02-15 13:50:18','2026-02-15 13:50:18','',714,'https://actuate.webpreview.co/?p=8549',0,'revision','',0),(8550,1,'2026-02-15 13:50:39','2026-02-15 13:50:39','<h2>How to Make the Most of the Hottest Craze in Gaming</h2>\r\nPokemon Go is the biggest gaming craze of the year. This augmented reality game is played on a smartphone and involves walking around your environment to capture Pokemon, which are hidden all over the map. The game has already exceeded 15 million downloads in only a few days and it has become more popular than Instagram and Twitter.\r\n\r\nWhile Pokemon Go has been great for improving the health of gamers by getting them out of the computer chair and onto the streets, but did you know that you could also use it in your local marketing? There are actually huge opportunities for local retailers to use Pokemon Go for marketing.\r\n<h3>Here are some ways that you could use Pokemon Go in your marketing campaign:</h3>\r\nFirst of all, download the game yourself so that you are aware of how it works.\r\n<ul>\r\n 	<li>Find out if your business is a Poke Stop or Poke Gym. A Poke Stop is a place where players can acquire items that allow them to capture and train the monsters. Poke Gyms are where people can use Pokemon to win over the location for their team. If your business is a Poke Gym or a Poke Stop, make sure that you advertise this on your social media!</li>\r\n 	<li>Place physical signage outside of your retail location letting gamers know that Pokemon Go players are welcome.</li>\r\n 	<li>Consider offering special offers for Pokemon players. For example, Lost Heaven restaurant in Melbourne offers 30% discounts for Pokemon Go players if they can show that they have caught some of the rare Pokemon such as Golduck or Magnemite. It also offers 10% discounts for less rare Pokemon.</li>\r\n 	<li>In the game every player picks a team – red or blue. You could offer discounts to one team or another.</li>\r\n 	<li>Make sure that there are plenty of electrical sockets available for customers to charge their phones, as the game can be a battery hog.</li>\r\n 	<li>Set up a “lure”. When you place a lure within the game you will draw more Pokemon to your location, which also means more customers!</li>\r\n 	<li>Pokemon Go users are generally web-savvy, so promote the special deals your business is offering on social media networks such as Twitter, Facebook and Instagram with Pokemon Go related hashtags.</li>\r\n</ul>\r\nThese are just a few of the many ways that you can use this extremely popular game to promote your business and cash in on the Pokemon craze!','Using Pokemon Go in a Local Marketing  Campaign','','inherit','closed','closed','','710-revision-v1','','','2026-02-15 13:50:39','2026-02-15 13:50:39','',710,'https://actuate.webpreview.co/?p=8550',0,'revision','',0),(8551,1,'2026-02-15 13:51:13','2026-02-15 13:51:13','<h2>How to get more selling your crafts online</h2>\r\nGood news for creative artists and crafters out there – the internet makes it easier than ever to sell your products. Whether you are passionate about beading, felting, making jewellery, knitting, woodwork or any other craft, you can find a whole new world of sales opportunities for your beautiful products online. Here are five tips to help you sell your works of art online.\r\n<h3>1. Join an Online Craft Marketplace</h3>\r\nEtsy is just one of the many online marketplaces where you can sell your crafts. Sign up for these marketplaces, create a profile and a shop and start offering your one of a kind goods. You can also take a look around at the crafts that everyone else is selling so that you can get an idea of what your competition looks like.\r\n<h3>2. Post High Quality Photos</h3>\r\nYour piece of artwork or handmade craft could be really beautiful, but if all you have to post online is a poor quality, blurry and low resolution photo it will not look good to customers. Taking good photos of your crafts is essential for showing off their full beauty online. Make sure that when you snap the photo the object is well lit and you are using a decent quality camera. If you sell small items such as jewellery you might want to consider getting it professionally photographed – you will need the right lens and a photography light box to capture the details.\r\n<h3>3. Network on Social Media</h3>\r\nCreate social media profiles for your crafting business and actively use them. Try to connect with potential customers as well as other crafters and artists in order to build an online network. Don’t just use your Twitter, Facebook and Instagram accounts to broadcast your promotional materials – also use them to connect with others, share your personality and get into an interesting discussion.\r\n<h3>4. Write Excellent Product Descriptions</h3>\r\nEvery product you sell should have a well written description to go with it, describing what it is, what it’s features are, the meaning behind it, the materials you used and what makes it special. This informs your customers and also helps your Google ranking.\r\n<h3>5. Let Your Personality Shine Through</h3>\r\nPeople don’t buy crafts because they are practical, they buy them because they are meaningful and beautiful. Don’t be afraid to let your personality shine through into the crafts you make and the way you market them – someone might connect with it.','5 Tips for Selling Crafts Online','','inherit','closed','closed','','705-revision-v1','','','2026-02-15 13:51:13','2026-02-15 13:51:13','',705,'https://actuate.webpreview.co/?p=8551',0,'revision','',0),(8552,1,'2026-02-15 13:51:48','2026-02-15 13:51:48',' <h2>How to get more selling your crafts online</h2>                                                                                                                                                                                                                                                                                                                                                                                    \r\n  <p>Good news for creative artists and crafters out there – the internet makes it easier than ever to sell your products. Whether you are passionate about beading, felting, making jewellery, knitting, woodwork or any other craft, you can find a whole new world of sales opportunities for your beautiful products online. Here are five tips to help you sell your works of art online.</p>\r\n                                                                                                                                                                                                                                                                                                                                                                                                                                         \r\n  <h3 class=\"list-heading\">Join an Online Craft Marketplace</h3>                          \r\n  <p>Etsy is just one of the many online marketplaces where you can sell your crafts. Sign up for these marketplaces, create a profile and a shop and start offering your one of a kind goods. You can also take a look around at the crafts that everyone else is selling so that you can get an idea of what your competition looks like.</p>\r\n\r\n  <h3 class=\"list-heading\">Post High Quality Photos</h3>\r\n  <p>Your piece of artwork or handmade craft could be really beautiful, but if all you have to post online is a poor quality, blurry and low resolution photo it will not look good to customers. Taking good photos of your crafts is essential for showing off their full beauty online. Make sure that when you snap the photo the object is well lit and you are using a decent quality camera. If you sell small items such as\r\n  jewellery you might want to consider getting it professionally photographed – you will need the right lens and a photography light box to capture the details.</p>\r\n\r\n  <h3 class=\"list-heading\">Network on Social Media</h3>\r\n  <p>Create social media profiles for your crafting business and actively use them. Try to connect with potential customers as well as other crafters and artists in order to build an online network. Don\'t just use your Twitter, Facebook and Instagram accounts to broadcast your promotional materials – also use them to connect with others, share your personality and get into an interesting discussion.</p>\r\n\r\n  <h3 class=\"list-heading\">Write Excellent Product Descriptions</h3>\r\n  <p>Every product you sell should have a well written description to go with it, describing what it is, what it\'s features are, the meaning behind it, the materials you used and what makes it special. This informs your customers and also helps your Google ranking.</p>\r\n\r\n  <h3 class=\"list-heading\">Let Your Personality Shine Through</h3>\r\n  <p>People don\'t buy crafts because they are practical, they buy them because they are meaningful and beautiful. Don\'t be afraid to let your personality shine through into the crafts you make and the way you market them – someone might connect with it.</p>\r\n','5 Tips for Selling Crafts Online','','inherit','closed','closed','','705-revision-v1','','','2026-02-15 13:51:48','2026-02-15 13:51:48','',705,'https://actuate.webpreview.co/?p=8552',0,'revision','',0),(8553,1,'2026-02-15 13:52:14','2026-02-15 13:52:14','Following the success of Actuate Digital over the past 12 months our founder and director Mat O’Connor decided he wanted to give something back to the community and set himself a challenge at the same time. So he decided he would cycle 100 miles and raise awareness of a cause close to his heart.  And what a challenge it was! Mat set off to Bamber Bridge, Preston On Sunday 15<sup>th</sup> May to take part in the Four counties 100 mile bike ride to raise money for St Catherine’s hospice care.  Mat also raised money through just giving for TACT (The adolescent and children’s trust) based in Liverpool and it’s safe to say he smashed it, with the current total standing at £300.\r\n\r\nFor those of you who don’t know Mat.  Mat likes cycling and sometimes falls off his bicycle.  So we were all a bit worried when he told us that he’d be cycling across Lancashire, Liverpool, Cheshire and Manchester all in one day!  Luckily this time he only managed to fall off once and graze his knee, but like the trooper he is, he carried on finishing with a commendable time of 7 hours 49 minutes.\r\n\r\nI’d like to take this opportunity to congratulate Mat on completing his ride, and for raising money for a well-deserved charity that can really make a difference to people’s lives.\r\n\r\nCongratulations Mat!','Congratulations Mat!','','inherit','closed','closed','','693-revision-v1','','','2026-02-15 13:52:14','2026-02-15 13:52:14','',693,'https://actuate.webpreview.co/?p=8553',0,'revision','',0),(8554,1,'2026-02-15 13:52:38','2026-02-15 13:52:38','<h2>Get more from your online store</h2>\r\nEcommerce changes quickly and it’s important to stay up to date so that you can be aware of the trends that will have an effect on sales. Here are some smart tips that will help you stay on the cutting edge of ecommerce so that you can improve your chances of success.\r\n<h3>Our tips</h3>\r\n<ul>\r\n 	<li>Avoid lengthy sign up pages that can take several minutes for customers to fill out before they can make a purchase. You’ll lose their patience and you don’t actually need the info – just an email address and a password will do.</li>\r\n 	<li>Instead, you can ask them if they want to sign up after they have made the purchase, so that they can make the next purchase easier by creating an account.</li>\r\n 	<li>Don’t underestimate the power of call to action buttons, which can help to make your site more usably and build higher conversions.</li>\r\n 	<li>Make sure that the call to action button stands out on the website with its positioning, font and wording as well as its colour.</li>\r\n 	<li>If your ecommerce site has a wide range of different products sold, make sure that you have a well-designed search function so that users can quickly find what they are looking for.</li>\r\n 	<li>A “breadcrumb” navigation system is a great idea because it shows them how many steps they have accomplished in the checkout process and how many more are left to go.</li>\r\n 	<li>Otherwise, they will get bored and think that your shopping procedures take forever, so they might be tempted to abandon their purchases halfway through.</li>\r\n 	<li>Your customers will be more inclined to purchase from you if they know yours is a website they can trust. Make sure that you update your shopping security with a trust certificate such as Verisign or Hacker Safe.</li>\r\n 	<li>It is much better to display all shipping charges, taxes and other extra costs right at the beginning. Customers hate when the price suddenly goes up at the end of a purchasing process because of a fee or tax they weren’t expecting.</li>\r\n 	<li>Add a persistent shopping cart that will save the items even if the customer closes the window and comes back later. They might have made up their mind and decide to purchase those items the second time around.</li>\r\n</ul>\r\nThese are just a few smart tips that can help you to maximise your ecommerce and reach new levels of success.','Smart Tips for Successful Ecommerce','','inherit','closed','closed','','696-revision-v1','','','2026-02-15 13:52:38','2026-02-15 13:52:38','',696,'https://actuate.webpreview.co/?p=8554',0,'revision','',0),(8555,1,'2026-02-15 13:53:15','2026-02-15 13:53:15','<strong>Magento is one of the most popular eCommerce software applications, thanks to its wide range of excellent features. However, there is a lot of false information out there about Magento and how it works. There are quite a few myths that have been perpetuated which are simply not true. Here are some of the incorrect myths about Magento and the truth behind them.</strong>\r\n<h3>Magento Offers Very Limited Customer Support</h3>\r\nThis is a myth, because Magento does offer professional support with its enterprise paid editions. It is available 24/7 via a number of different communication channels. Also, even if you don’t go for Magento paid options, you can get support from the community members in the online forums. The Magento community is huge and is one of the largest and most responsive in the eCommerce industry.\r\n<h3>Magento Doesn’t Require Coding Experience</h3>\r\nMagento is built on the Zend framework, which is easy to handle if you have the technical skills. The source code can be modified, but the system itself is quite complex and the code needs to be edited. This will make customising the code very time and resource consuming. So the answer is that Magento can be customised, but the user should be a PHP expert and should at least be familiar with the Zend framework.\r\n<h3>Magento is Only Suitable for Large Businesses</h3>\r\nThis is one of the major myths that is perpetuated about Magento and how it works. The Magento program offers wide scalability, so you can use it for anything from a small shop to a large business and get a great result each time. Although the platform requires you to have technical skills in order to customise it, Magento will contribute to boosting the sales factor of your eCommerce platform.\r\n<h3>Magento is Free</h3>\r\nMany people think that Magento is a free product and are surprised to find a pricing page on the Magento website. However, Magento offers both a free and paid edition. The free version lacks some support and advanced features, but it covers the minimal basics that you will need. If you want additional features, you will need to purchase extensions.\r\n\r\nThese are just a few of the myths that are perpetuated about Magento, so that you can have a better understanding of this online ecommerce platform and how it works.','Major Myths About Magento','','inherit','closed','closed','','5574-revision-v1','','','2026-02-15 13:53:15','2026-02-15 13:53:15','',5574,'https://actuate.webpreview.co/?p=8555',0,'revision','',0),(8556,1,'2026-02-15 13:53:39','2026-02-15 13:53:39','<h2>5 Reasons Why Magento 2 is Better Than Magento</h2>\nAfter the official release of Magento 2, you might be wondering if this software is significantly better than Magento and if it is worth the upgrade. The truth is that Magento 2 offers a considerable number of advantages that will make it a better choice for your business.\n\nHere are some of the main reasons to upgrade:\n<h3>1. Better Performance</h3>\nMagento 2 features improved performance, faster speed and larger scalability compared to Magento. This means that you will have 50% faster loading time in your catalog as well as your check out pages, which will improve the shopping experience for your customers. It will also support more than 2 million page views and 250,000 orders per hour. This is great news if you have a very large eCommerce website and you need to be able to support a lot of traffic.\n<h3>2. Improved Support</h3>\nSince Magento 2 is new software it receives a lot more support, so you will be sure to get attention when you have a problem. If at any time you struggle with issues, you can contact customer support and let them know the details of your problem so that you can deal with it as quickly as possible.\n<h3>3. You Can Separate Your Databases</h3>\nOne of the major advantages of Magento 2 is that you are able to separate your databases. You will be able to have one MySQL database that is responsible for serving all of the content pages, category pages and product pages. Then you can separate this out to have the checkout process use a totally different database. This will allow you to have better performance and it will ensure that people trying to check out are not slowed down by the people browsing. For large sites, this makes a big difference.\n<h4>4. Quality Extensions</h4>\nWhen it comes to Magento 2, the changes allow developers to write better quality code. This means that the marketplace will be reorganised and monitored by Magento itself, ensuring that the quality standard of the code is very high. This means that you won’t have to worry about distrustful modules any more.\n<h4>5. Easier to Upgrade</h4>\nUpgrading Magento 2 software is much easier than in Magento.  This means that you will find it much easier to upgrade compatibility and add new extensions. The upgrade process being easier means that you will enjoy easier upgrades and less costs.\n\nThese are just a few of the reasons why Magento 2 is much better than Magento. If you want to enjoy the benefits of this new and improved system, make sure that you upgrade today.','Five Reasons Why Magento 2 is Better Than Magento','','inherit','closed','closed','','5571-autosave-v1','','','2026-02-15 13:53:39','2026-02-15 13:53:39','',5571,'https://actuate.webpreview.co/?p=8556',0,'revision','',0),(8557,1,'2026-02-15 13:54:19','2026-02-15 13:54:19','<h2>5 Reasons Why Magento 2 is Better Than Magento</h2>\r\n  <p>After the official release of Magento 2, you might be wondering if this software is significantly better than Magento and if it is worth the upgrade. The truth is that Magento 2 offers a considerable number of advantages that will make it a better choice for your business.</p>\r\n                                                                                                                                                                                                                                                                                                                                                                                                                                         \r\n  <p>Here are some of the main reasons to upgrade:</p>\r\n                                                                                                                                                                                                                                                                                                                                                                                                                                         \r\n  <h3 class=\"list-heading\">Better Performance</h3>                                        \r\n  <p>Magento 2 features improved performance, faster speed and larger scalability compared to Magento. This means that you will have 50% faster loading time in your catalog as well as your check out pages, which will improve the shopping experience for your customers. It will also support more than 2 million page views and 250,000 orders per hour. This is great news if you have a very large eCommerce website and you need\r\n  to be able to support a lot of traffic.</p>\r\n\r\n  <h3 class=\"list-heading\">Improved Support</h3>\r\n  <p>Since Magento 2 is new software it receives a lot more support, so you will be sure to get attention when you have a problem. If at any time you struggle with issues, you can contact customer support and let them know the details of your problem so that you can deal with it as quickly as possible.</p>\r\n\r\n  <h3 class=\"list-heading\">You Can Separate Your Databases</h3>\r\n  <p>One of the major advantages of Magento 2 is that you are able to separate your databases. You will be able to have one MySQL database that is responsible for serving all of the content pages, category pages and product pages. Then you can separate this out to have the checkout process use a totally different database. This will allow you to have better performance and it will ensure that people trying to check out\r\n  are not slowed down by the people browsing. For large sites, this makes a big difference.</p>\r\n\r\n  <h3 class=\"list-heading\">Quality Extensions</h3>\r\n  <p>When it comes to Magento 2, the changes allow developers to write better quality code. This means that the marketplace will be reorganised and monitored by Magento itself, ensuring that the quality standard of the code is very high. This means that you won\'t have to worry about distrustful modules any more.</p>\r\n\r\n  <h3 class=\"list-heading\">Easier to Upgrade</h3>\r\n  <p>Upgrading Magento 2 software is much easier than in Magento. This means that you will find it much easier to upgrade compatibility and add new extensions. The upgrade process being easier means that you will enjoy easier upgrades and less costs.</p>\r\n\r\n  <p>These are just a few of the reasons why Magento 2 is much better than Magento. If you want to enjoy the benefits of this new and improved system, make sure that you upgrade today.</p>\r\n','Five Reasons Why Magento 2 is Better Than Magento','','inherit','closed','closed','','5571-revision-v1','','','2026-02-15 13:54:19','2026-02-15 13:54:19','',5571,'https://actuate.webpreview.co/?p=8557',0,'revision','',0),(8558,1,'2026-02-15 13:54:40','2026-02-15 13:54:40','If you are looking to upgrade or use our service for Magento 2 support please <a href=\"https://actuate.webpreview.co/what-we-do/magento-ecommerce/\">click here</a>.\r\n\r\nThe Magento community has been awaiting the arrival of Magento 2 for the past 5 years. During this time lots of different platforms have entered the mix. This has increased competition. So, does Magento 2 live up to the success of Magento?\r\n\r\nMagento has cemented itself as the software solution for many online retailers. From small independent companies to larger global brands. The community around Magento has one of the largest stockpiles of modules and extensions helping it deliver some of the best online shopping experiences.\r\n\r\nMagento 2 has new features to create a user friendly and stable future of Magento. But are these enhancements worth upgrading to?\r\n\r\nThe new Magento 2 has functionality previously reserved for Magento Enterprise, now in the Magneto 2 Community edition. Such as; Full Page Caching, faster query processing and built in HTML5 and CSS pre-processing. Magento 2\'s functionality complements the fresh and friendly customisation process so that updating, modifying and extending Magento 2 is faster and easier than before.\r\n\r\nSome of these new and important items include:\r\n<ul>\r\n 	<li>20% speed increase</li>\r\n 	<li>Automated testing</li>\r\n 	<li>Improved security</li>\r\n 	<li>Enriched scalability</li>\r\n 	<li>jQuery replaces Prototype javascript library</li>\r\n</ul>\r\nDo you now want to upgrade from Magento to Magento 2? Should you ditch Shopify and use the worlds leading eCommerce package? If you want extendability that is fast and easy to use then Magento 2 is definitely for you!\r\n\r\nIf you choose to upgrade from Magento to Magento 2 we will run a technical audit to ensure Magento 2 is ready for you. We will source the Magento 2 modules to update your existing functionality or tailor one to suit you.\r\n\r\nIf you feel you want to make the switch to Magento 2 contact us today to discuss how we can help. We’ll even bring the coffee.','Magento 2 is here!','','inherit','closed','closed','','5563-revision-v1','','','2026-02-15 13:54:40','2026-02-15 13:54:40','',5563,'https://actuate.webpreview.co/?p=8558',0,'revision','',0),(8559,1,'2026-02-15 13:55:16','2026-02-15 13:55:16','<h3>How to get your website visitors to convert – the basics</h3>\nIt’s the age-old question isn’t it? “How do I get people to my site and how do I get them to buy?”\n\nWell, it’s no good just having online special offers anymore, retailers must transcend into the mind of a user, creating the right experience for them to enjoy.\n\nHow do we do this, you must have heard these terms before … make your website more ‘engaging’ and ‘compelling’, creating ‘interaction’ and encouraging them to ‘connect’ with your brand.\n\nHowever, its all well and good saying the user experience is key, but how do you create the most effective website design to help achieve all of these things?\n<h4>Do your research</h4>\nFirstly you should research your audience. Look how they differ when shopping online, look at trends, look at colours that your target audience is likely to respond to.\n\nEach small detail can make a difference and if it’s not right, it’s going to turn them away.\n<h4>Know your goals</h4>\nWhat do you want from your users?\n\nDo you them to buy a product without any distractions? Well maybe reduce the amount of pages they have to go through until they get to the checkout. If your site is too long winded you’ll distract visitors from buying.\n\nDo you want them to talk about your products? Then have an option to share them on a social networking site.\n\nThink about what you want your users to do and what’s the easiest and quickest way for them to do it.\n<h4>Keep your eye on the visuals</h4>\nDesign your site with a purpose.\n\nEvery element of your site will elicit a positive or negative response from a visitor. This is where you need to go back to your research and put your audience as the focus in every step.\n\nIt ‘s no good just creating a site that you think is visually pleasing, it must appeal to your visitors.\n<h4>Build and test</h4>\nIf you are worried about the content and design of the website test it out on a sample of your main audience and use their feedback. They will be the ones that are using it and their opinions matter more than your own. Be brave and ask them what you can do better.\n<h4>Be social</h4>\nLike, comment and share, three key words that will turn your visitors into engaged users of your website. If you can get them to interact with your brand, then you have more chance of them becoming a loyal customer.\n\nPromote your website on Twitter, Facebook and LinkedIn, just make sure you have researched your audience and know the right messages to lure them into loving your brand.\n<h4>Remember</h4>\nGet the foundations on your site right for your key audience, then begin your promotions. We see so many times that the love, care and attention needed at the beginning is neglected by the race to get online and start selling.','How to get your website visitors to convert – the basics','','inherit','closed','closed','','5561-autosave-v1','','','2026-02-15 13:55:16','2026-02-15 13:55:16','',5561,'https://actuate.webpreview.co/?p=8559',0,'revision','',0),(8560,1,'2026-02-15 13:55:47','2026-02-15 13:55:47','It’s the age-old question isn’t it? “How do I get people to my site and how do I get them to buy?”\r\n\r\nWell, it’s no good just having online special offers anymore, retailers must transcend into the mind of a user, creating the right experience for them to enjoy.\r\n\r\nHow do we do this, you must have heard these terms before … make your website more ‘engaging’ and ‘compelling’, creating ‘interaction’ and encouraging them to ‘connect’ with your brand.\r\n\r\nHowever, its all well and good saying the user experience is key, but how do you create the most effective website design to help achieve all of these things?\r\n<h2>Do your research</h2>\r\nFirstly you should research your audience. Look how they differ when shopping online, look at trends, look at colours that your target audience is likely to respond to.\r\n\r\nEach small detail can make a difference and if it’s not right, it’s going to turn them away.\r\n<h3>Know your goals</h3>\r\nWhat do you want from your users?\r\n\r\nDo you them to buy a product without any distractions? Well maybe reduce the amount of pages they have to go through until they get to the checkout. If your site is too long winded you’ll distract visitors from buying.\r\n\r\nDo you want them to talk about your products? Then have an option to share them on a social networking site.\r\n\r\nThink about what you want your users to do and what’s the easiest and quickest way for them to do it.\r\n<h3>Keep your eye on the visuals</h3>\r\nDesign your site with a purpose.\r\n\r\nEvery element of your site will elicit a positive or negative response from a visitor. This is where you need to go back to your research and put your audience as the focus in every step.\r\n\r\nIt ‘s no good just creating a site that you think is visually pleasing, it must appeal to your visitors.\r\n<h3>Build and test</h3>\r\nIf you are worried about the content and design of the website test it out on a sample of your main audience and use their feedback. They will be the ones that are using it and their opinions matter more than your own. Be brave and ask them what you can do better.\r\n<h3>Be social</h3>\r\nLike, comment and share, three key words that will turn your visitors into engaged users of your website. If you can get them to interact with your brand, then you have more chance of them becoming a loyal customer.\r\n\r\nPromote your website on Twitter, Facebook and LinkedIn, just make sure you have researched your audience and know the right messages to lure them into loving your brand.','How to get your website visitors to convert – the basics','','inherit','closed','closed','','5561-revision-v1','','','2026-02-15 13:55:47','2026-02-15 13:55:47','',5561,'https://actuate.webpreview.co/?p=8560',0,'revision','',0),(8561,1,'2026-02-15 13:56:00','2026-02-15 13:56:00','eCommerce is a term quite widely known these days and has been around since the original .com boom. So what is eCommerce? Well it\'s a term used to describe a website that sells products online, a shop without the restrictions of bricks and mortar.\r\n\r\nRetail shops are converting to eCommerce solutions to make the most of their marketing actions as the foot fall trade begins to slow down.\r\n\r\nBut why is this happening? Well 71% of UK shoppers believe that they get the best deals online and they may be right, with the reduced costs of selling online companies are able to shave valuable pennies of those retail prices and save their beloved customers hard earned cash.\r\n\r\nWith hardware/IT sales and online grocery shopping accounting for 10.5 millions pounds each of the UK\'s trade companies cannot afford to ignore the internet any longer. It\'s estimated that during 2015 these figures will grow rapidly leaving the old brick and mortar shops far away in the past.\r\n\r\nBut that\'s not the only challenge! as more and more smart devices are released a large number of UK shoppers are turning to shopping on their mobile phones. Online entrepreneur are now facing the task of making their eCommerce store user friendly across a vast array of browsers and mobile devices!\r\n\r\nNever fear though because the latest Magento eCommerce platform not only gives our customer the ability to compete online but also the chance to take their stores into the mobile world. With adaptive technologies shoppers can browse and buy at ease regardless of whether they are on an iPhone, Blackberry or many other smart phones.','Ecommerce is Evolving','eCommerce is a term quite widely known these days and has been around since the original .com boom. So what is eCommerce? Well it\'s a term used to describe a website that sells products online, a shop without the restrictions of bricks and mortar.','inherit','closed','closed','','5559-revision-v1','','','2026-02-15 13:56:00','2026-02-15 13:56:00','',5559,'https://actuate.webpreview.co/?p=8561',0,'revision','',0),(8562,1,'2026-02-15 13:56:33','2026-02-15 13:56:33','<h2>Did you survive Cyber Monday?</h2>\nAt the last point of writing we were counting down the days and hours until Black Friday and it’s associate, Cyber Monday became the biggest online sales event of the year. With the oodles of articles and blogs written on the topic, we’d forgive you for stifling a yawn, but we’d first encourage you to swap war wounds, or not as the case may be…\n\nSo…were you fully stocked? Did you fine-tune your PPCs? Did your website withstand the upsurge in traffic? Or were you buried under a sea of security guards and off-brand flat screen TVs?\n\nWell, the bets are in so lets take a look at who rose triumphantly from the onslaught, and who crashed under the pressure.\n\nRetail goliaths Apple, Samsung, EA and Microsoft are among the profit heroes in current articles circulating. For a country that doesn’t officially celebrate Thanksgiving, the figures published indicate Black Friday attributed to some hefty spends this side of the festival, (not bad considering we won’t be tucking into a family turkey dinner for another 21 days) and if you were forearmed prior to the big day, you were set to sit back and rack up.\n\nOne company (you might have heard of) averaged 64 items sold per second, and generated sales over 5.5 million, reportedly the most it has ever achieved in the UK. Pardon? Oh right, it was Amazon.\n<h4>Where there are winners, there must surely be losers…</h4>\nIn fact according to <em>business insider</em> as many as 55 of the top retailers failed their Cyber Monday exam, including Argos, John Lewis and Boots to name but a few. All were down and out at various points of the day, urging customers to change lanes, allowing prevailing companies to cash in on their new arrivals with well placed tactical PPC ad campaigns.\n<h4>So what did we learn?</h4>\nWhen looking at the statistics for Cyber Monday you’d be hard pushed to find evidence of a decline in online spending during the lead up to Christmas. Black Friday and Cyber Monday are here to stay, with sales smashing last years figures. But look closely, a change in consumer spending patterns is emerging. Burgeoning use of mobile devices used for online shopping indicates that websites need to focus on larger and more dexterous displays of information and payment options, helping to create a seamless shopping experience. It would be short sighted to assume that the current modes of marketing are enough to keep consumers fulfilled (such as PPC and banners on websites). Guardian writer <strong>Anne Giulianotti</strong> states that retailers should be focusing more on ‘how we can help customers buy more, rather than how retailers can sell more’, with a ‘it’s not me it’s you’ approach to retailing. We’re all aware of how much more autonomy lies in the hands of the consumer nowadays; expectations are higher and smart responsive web designs are part and parcel of staying ahead of the game, including data immersion, customer question forums and competitive delivery costs needed to ensure competitive online offers. But what else?\n<h4>Help your customers buy more?</h4>\nThe aftermath of Black Friday reveals that customers are seeking both a virtual and authentic shopping experience. With videos still circulating showing over-excited customers playing ‘pile-on’ in some of the UKs biggest stores across the land, it’s apparent that online retailers need to provide a combination of online and offline shopping adventures. ‘Showrooming’ and ‘webrooming’ bridge the gap between online shopping and the satisfaction that shopping in store can bring.\n\nPay and collect, In –store ordering, and asking ‘virtual’ assistants can help customers feel their online experiences are not separate from their in store ones, instead they should be mutually dependent. It’s worth noting that 66% of people aged 22-65 expect retailers to provide in store support even though they have bought online. Lets be honest we’d all like to have our cake and eat it whether we bought it online, or in store.','Ecommerce explodes with Black Friday & Cyber Monday','','inherit','closed','closed','','5569-autosave-v1','','','2026-02-15 13:56:33','2026-02-15 13:56:33','',5569,'https://actuate.webpreview.co/?p=8562',0,'revision','',0),(8563,1,'2026-02-15 13:56:43','2026-02-15 13:56:43','<h2>Did you survive Cyber Monday?</h2>\r\nAt the last point of writing we were counting down the days and hours until Black Friday and it’s associate, Cyber Monday became the biggest online sales event of the year. With the oodles of articles and blogs written on the topic, we’d forgive you for stifling a yawn, but we’d first encourage you to swap war wounds, or not as the case may be…\r\n\r\nSo…were you fully stocked? Did you fine-tune your PPCs? Did your website withstand the upsurge in traffic? Or were you buried under a sea of security guards and off-brand flat screen TVs?\r\n\r\nWell, the bets are in so lets take a look at who rose triumphantly from the onslaught, and who crashed under the pressure.\r\n\r\nRetail goliaths Apple, Samsung, EA and Microsoft are among the profit heroes in current articles circulating. For a country that doesn’t officially celebrate Thanksgiving, the figures published indicate Black Friday attributed to some hefty spends this side of the festival, (not bad considering we won’t be tucking into a family turkey dinner for another 21 days) and if you were forearmed prior to the big day, you were set to sit back and rack up.\r\n\r\nOne company (you might have heard of) averaged 64 items sold per second, and generated sales over 5.5 million, reportedly the most it has ever achieved in the UK. Pardon? Oh right, it was Amazon.\r\n<h3>Where there are winners, there must surely be losers…</h3>\r\nIn fact according to <em>business insider</em> as many as 55 of the top retailers failed their Cyber Monday exam, including Argos, John Lewis and Boots to name but a few. All were down and out at various points of the day, urging customers to change lanes, allowing prevailing companies to cash in on their new arrivals with well placed tactical PPC ad campaigns.\r\n<h3>So what did we learn?</h3>\r\nWhen looking at the statistics for Cyber Monday you’d be hard pushed to find evidence of a decline in online spending during the lead up to Christmas. Black Friday and Cyber Monday are here to stay, with sales smashing last years figures. But look closely, a change in consumer spending patterns is emerging. Burgeoning use of mobile devices used for online shopping indicates that websites need to focus on larger and more dexterous displays of information and payment options, helping to create a seamless shopping experience. It would be short sighted to assume that the current modes of marketing are enough to keep consumers fulfilled (such as PPC and banners on websites). Guardian writer <strong>Anne Giulianotti</strong> states that retailers should be focusing more on ‘how we can help customers buy more, rather than how retailers can sell more’, with a ‘it’s not me it’s you’ approach to retailing. We’re all aware of how much more autonomy lies in the hands of the consumer nowadays; expectations are higher and smart responsive web designs are part and parcel of staying ahead of the game, including data immersion, customer question forums and competitive delivery costs needed to ensure competitive online offers. But what else?\r\n<h3>Help your customers buy more?</h3>\r\nThe aftermath of Black Friday reveals that customers are seeking both a virtual and authentic shopping experience. With videos still circulating showing over-excited customers playing ‘pile-on’ in some of the UKs biggest stores across the land, it’s apparent that online retailers need to provide a combination of online and offline shopping adventures. ‘Showrooming’ and ‘webrooming’ bridge the gap between online shopping and the satisfaction that shopping in store can bring.\r\n\r\nPay and collect, In –store ordering, and asking ‘virtual’ assistants can help customers feel their online experiences are not separate from their in store ones, instead they should be mutually dependent. It’s worth noting that 66% of people aged 22-65 expect retailers to provide in store support even though they have bought online. Lets be honest we’d all like to have our cake and eat it whether we bought it online, or in store.','Ecommerce explodes with Black Friday & Cyber Monday','','inherit','closed','closed','','5569-revision-v1','','','2026-02-15 13:56:43','2026-02-15 13:56:43','',5569,'https://actuate.webpreview.co/?p=8563',0,'revision','',0),(8564,1,'2026-02-15 13:56:58','2026-02-15 13:56:58','With approximately 3 days, 10 hours and 58 seconds at the time of writing this blog until Cyber Monday, you could be forgiven for thinking that we are counting down until the biggest online retail event of the season approaches, and we kind of are.\n\nCyber Monday, succeeds Black Friday, (a term you just might have heard of) coined in the US to refer to the retail spending spree the day after Thanksgiving, when in exchange for hefty discounts, sales figures are officially in the black. It’s now very clear to see that Black Friday is here to stay and the UK has now adopted their American celebrity and penciled it into their diaries.\n<h4>A short history Lesson?</h4>\nDuring those dark days before the internet (remember them?) as a pre-cursor to Cyber Monday, Black Friday has it’s origins in retail sales figures recorded prior to the lead up to Christmas, when shoppers flocked to the shops in droves to take advantage of the discounts and offers in store. With the build up to Christmas getting earlier and earlier each year, this has now inevitably transferred to the online marketplace, the media, UK retailers and eSellers. Cyber Monday is, kind of a big deal.\n<h4>So where’s the proof?</h4>\nRetail giant Amazon reported sales of 47 items per second on the same day last year, grossing over 4.1 million during the daylight hours. Peaking at 9:22pm it’s safe to say that this is an opportunity to make the most of.\n\nVisa Europe forecast that this years Cyber Monday is set to be no different, in fact it is predicted to smash last years figures. UK online shoppers are predicted to spend over 450 million pounds on the big day, and there’s the added impetus , that this years Cyber Monday, also falls on and around payday…..\n<h4>Best be prepared…….</h4>\nIn order to take advantage of this momentous occasion we at Actuate can offer some nifty tips and advice on how you can boost your online sales and make Cyber Monday a big win… because we’re nice like that\n<h4>Plenty of offers?</h4>\nDon’t make promises you can’t keep. With online competition at it’s most fierce during this time, avoid basket abandon and make sure all your promotional items are fully stocked. If customers can’t get what they want, at the price you promise them they’ll go elsewhere, and lets face it there’s plenty more to choose from. Try to avoid retail clichés. Wouldn’t it be novel for customers to travel to an online territory on Cyber Monday, where what was being offered at sale price could be accommodated. Which leads me nicely into my next point…..\n<h4>Fully stocked?</h4>\nIt speaks for itself really doesn’t it, make sure that what you offer, you can deliver, literally. What was popular last year? Will it be popular again?\n<h4>Don’t let it all come crashing down….</h4>\nCheck everything is working as it should. With what’s assured to be an upsurge in traffic, avoid gridlock and run server tests prior to the watershed, forewarned is after all forearmed.\n<h4>PPCs at the ready……..</h4>\nPrioritise your ads, and make it as easy as possible for customers to get what they want. Search terms relating to gifts will optimise your appeal greatly, so choose your words carefully.\n\nMost people will know what the discounts and offers are in aid of so utilise your space wisely, avoid advertising banners on your website that take up valuable space, promote your best offers and direct your customers to your first-rate deals as swiftly as possible.\n\nLanding pages need to be as accessible as possible, during this occasion time is of the essence, offer customers an opt out, email the deals direct to them to entice them back.\n<h4>And Last but by no means least</h4>\nIn the same way retailers are jumping on the Christmas bandwagon in anticipation of the yuletide spectacle, social media plays a significant part in build up to the occasion. Some of the UKs biggest contenders are using social media to their advantage and preparing well in advance. Deals are tweeted out, discounts facebooked and bargains blogged all in anticipation of the big day. Some of the largest UK retailers use social media to enhance sales including during this time, including; Amazon, ASDA, Argos and John Lewis, all using Twitter and Facebook respectively. So join the showdown and become a main contender.','Bring on Cyber Monday!','','inherit','closed','closed','','5567-autosave-v1','','','2026-02-15 13:56:58','2026-02-15 13:56:58','',5567,'https://actuate.webpreview.co/?p=8564',0,'revision','',0),(8565,1,'2026-02-15 13:57:25','2026-02-15 13:57:25','With approximately 3 days, 10 hours and 58 seconds at the time of writing this blog until Cyber Monday, you could be forgiven for thinking that we are counting down until the biggest online retail event of the season approaches, and we kind of are.\r\n\r\nCyber Monday, succeeds Black Friday, (a term you just might have heard of) coined in the US to refer to the retail spending spree the day after Thanksgiving, when in exchange for hefty discounts, sales figures are officially in the black. It’s now very clear to see that Black Friday is here to stay and the UK has now adopted their American celebrity and penciled it into their diaries.\r\n<h2>A short history Lesson?</h2>\r\nDuring those dark days before the internet (remember them?) as a pre-cursor to Cyber Monday, Black Friday has it’s origins in retail sales figures recorded prior to the lead up to Christmas, when shoppers flocked to the shops in droves to take advantage of the discounts and offers in store. With the build up to Christmas getting earlier and earlier each year, this has now inevitably transferred to the online marketplace, the media, UK retailers and eSellers. Cyber Monday is, kind of a big deal.\r\n<h3>So where’s the proof?</h3>\r\nRetail giant Amazon reported sales of 47 items per second on the same day last year, grossing over 4.1 million during the daylight hours. Peaking at 9:22pm it’s safe to say that this is an opportunity to make the most of.\r\n\r\nVisa Europe forecast that this years Cyber Monday is set to be no different, in fact it is predicted to smash last years figures. UK online shoppers are predicted to spend over 450 million pounds on the big day, and there’s the added impetus , that this years Cyber Monday, also falls on and around payday…..\r\n<h3>Best be prepared…….</h3>\r\nIn order to take advantage of this momentous occasion we at Actuate can offer some nifty tips and advice on how you can boost your online sales and make Cyber Monday a big win… because we’re nice like that\r\n<h3>Plenty of offers?</h3>\r\nDon’t make promises you can’t keep. With online competition at it’s most fierce during this time, avoid basket abandon and make sure all your promotional items are fully stocked. If customers can’t get what they want, at the price you promise them they’ll go elsewhere, and lets face it there’s plenty more to choose from. Try to avoid retail clichés. Wouldn’t it be novel for customers to travel to an online territory on Cyber Monday, where what was being offered at sale price could be accommodated. Which leads me nicely into my next point…..\r\n<h3>Fully stocked?</h3>\r\nIt speaks for itself really doesn’t it, make sure that what you offer, you can deliver, literally. What was popular last year? Will it be popular again?\r\n<h3>Don’t let it all come crashing down….</h3>\r\nCheck everything is working as it should. With what’s assured to be an upsurge in traffic, avoid gridlock and run server tests prior to the watershed, forewarned is after all forearmed.\r\n<h3>PPCs at the ready……..</h3>\r\nPrioritise your ads, and make it as easy as possible for customers to get what they want. Search terms relating to gifts will optimise your appeal greatly, so choose your words carefully.\r\n\r\nMost people will know what the discounts and offers are in aid of so utilise your space wisely, avoid advertising banners on your website that take up valuable space, promote your best offers and direct your customers to your first-rate deals as swiftly as possible.\r\n\r\nLanding pages need to be as accessible as possible, during this occasion time is of the essence, offer customers an opt out, email the deals direct to them to entice them back.\r\n<h3>And Last but by no means least</h3>\r\nIn the same way retailers are jumping on the Christmas bandwagon in anticipation of the yuletide spectacle, social media plays a significant part in build up to the occasion. Some of the UKs biggest contenders are using social media to their advantage and preparing well in advance. Deals are tweeted out, discounts facebooked and bargains blogged all in anticipation of the big day. Some of the largest UK retailers use social media to enhance sales including during this time, including; Amazon, ASDA, Argos and John Lewis, all using Twitter and Facebook respectively. So join the showdown and become a main contender.','Bring on Cyber Monday!','','inherit','closed','closed','','5567-revision-v1','','','2026-02-15 13:57:25','2026-02-15 13:57:25','',5567,'https://actuate.webpreview.co/?p=8565',0,'revision','',0);
INSERT INTO `act_posts` VALUES (8566,1,'2026-02-15 13:57:43','2026-02-15 13:57:43','<h2>You\'ve probably heard the phrase \"Responsive Web Design\" by now unless you\'ve been hiding away. So what is it?</h2>\nEssentially it\'s the practice of using a technology called media queries and percentage based measurements to make a website respond to the device that is being used to view it, whether it\'s a desktop PC, a mobile phone, tablet or a smart TV.\n\nMoving past the basics web designers make sure that each screen has the right content on it and presents the material in the best way for that device and for how users on those formats want to interact with it.\n<h3>So why is it so important now?</h3>\nOur work involves reviewing clients analytic accounts on a regular basis. Over the past 6 months we\'ve seen user rates on mobiles and tablets soar, with the average website getting nearly half of their traffic from mobile users. Would you really want to alienate nearly half of the traffic to your website over the holiday period if you are running an ecommerce store?\n<h4>Is it just for your visitors?</h4>\nNo thank you.\nResponsive web design also plays a large part in your SEO. Google have been behind the responsive design movement for years and recently incorporated a facility to check websites with their recent SEO update. Have a listen to Matt Cutts (he\'s the guy in the know over at Google) and his thoughts on the role of a responsive website.\n<div class=\"vidWrap\"><iframe width=\"560\" height=\"315\" src=\"//www.youtube.com/embed/D03wRb4s7MU\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">\n</iframe></div>\nNeed we say more?\n<h4>The conclusion?</h4>\nWith statistics of mobile and tablet use growing, the rise of the smart TV and of course the amount of time people spend tweeting and chatting on Facebook through their shiny phones, having a responsive website is a must. If you are running an ecommerce store having a responsive site can make the difference between when the young lad on the bus wants to buying those new pair of jeans from your website, to a frustrated consumer giving up and going elsewhere.','Why your website should be responsive','','inherit','closed','closed','','5565-autosave-v1','','','2026-02-15 13:57:43','2026-02-15 13:57:43','',5565,'https://actuate.webpreview.co/?p=8566',0,'revision','',0),(8567,1,'2026-02-15 13:58:02','2026-02-15 13:58:02','<h2>You\'ve probably heard the phrase \"Responsive Web Design\" by now unless you\'ve been hiding away. So what is it?</h2>\r\nEssentially it\'s the practice of using a technology called media queries and percentage based measurements to make a website respond to the device that is being used to view it, whether it\'s a desktop PC, a mobile phone, tablet or a smart TV.\r\n\r\nMoving past the basics web designers make sure that each screen has the right content on it and presents the material in the best way for that device and for how users on those formats want to interact with it.\r\n<h3>So why is it so important now?</h3>\r\nOur work involves reviewing clients analytic accounts on a regular basis. Over the past 6 months we\'ve seen user rates on mobiles and tablets soar, with the average website getting nearly half of their traffic from mobile users. Would you really want to alienate nearly half of the traffic to your website over the holiday period if you are running an ecommerce store?\r\n<h3>Is it just for your visitors?</h3>\r\nNo thank you.\r\n\r\nResponsive web design also plays a large part in your SEO. Google have been behind the responsive design movement for years and recently incorporated a facility to check websites with their recent SEO update. Have a listen to Matt Cutts (he\'s the guy in the know over at Google) and his thoughts on the role of a responsive website.\r\n<div class=\"vidWrap\"><iframe width=\"560\" height=\"315\" src=\"//www.youtube.com/embed/D03wRb4s7MU\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">\r\n</iframe></div>\r\nNeed we say more?','Why your website should be responsive','','inherit','closed','closed','','5565-revision-v1','','','2026-02-15 13:58:02','2026-02-15 13:58:02','',5565,'https://actuate.webpreview.co/?p=8567',0,'revision','',0),(8568,1,'2026-02-15 14:12:59','2026-02-15 14:12:59','<h2 class=\"heading-3\">Terms of use</h2>\r\nPlease read this policy carefully as it sets out the terms upon which this website is made available for your use.\r\n\r\nIf you have any questions about this policy or do not agree with it, please contact us before using this website by email:<span> </span><a href=\"mailto:hello@actuate.agency\">hello@actuate.agency</a>, or alternatively in writing to:\r\n\r\nActuate Digital Limited\r\n3b Tariff Street\r\nManchester\r\nM1 2FF\r\n\r\nIn this policy, “we”, “us” and “Actuate” means Actuate Digital Limited.\r\n<h3>Contents</h3>\r\n<ul>\r\n 	<li>Conditions of use</li>\r\n 	<li>Intellectual property</li>\r\n 	<li>Downloading content</li>\r\n 	<li>What information do we collect?</li>\r\n 	<li>Other websites</li>\r\n 	<li>Cookies</li>\r\n 	<li>Phishing</li>\r\n</ul>\r\n<h3>Conditions of use</h3>\r\nWe, Actuate, are committed to ensuring that the information contained on this website is accurate and up-to-date. However the information contained on our website is for guidance only and we make no representation or warranty as to its accuracy or completeness.\r\n\r\nNone of the information contained on this website is intended to form any part of a contract between you and Actuate.\r\n\r\nThe information contained on this website is subject to change without notice so you may wish to check it each time you submit personal information to Actuate.\r\n\r\nWe shall not be liable for any loss whatsoever, including direct, indirect, incidental, consequential or cumulative losses or damages arising out of the use or inability to use these pages, any errors, misrepresentations or omissions on the material contained on them.\r\n\r\nYou agree that the material downloaded or otherwise accessed through the use of our web pages is obtained entirely at your own risk and that you will be entirely responsible for any resulting damage to software or computer systems and/or any resulting loss of data.\r\n<h3>Intellectual property</h3>\r\nAll copyright, trademarks, design rights, patents and other intellectual property rights (registered and unregistered) in and on this website site shall remain vested in Actuate.\r\n\r\nUnless clearly indicated to the contrary you may not copy, reproduce, republish, disassemble, decompile, reverse engineer, download, post, broadcast, transmit, make available to the public or otherwise use the content of this website in any way.\r\n\r\nThe names, images and logos identifying Actuate and their products and services are subject to copyright, design rights and trademarks of each responsible entity. Nothing contained in these terms shall be construed as conferring any licence or right to use any trademark, design right or copyright for any of the above entities.\r\n<h3>Downloading content</h3>\r\nYou may download or print out individual selections of this website only if explicitly used for your own personal information. This website may not be publicly reproduced either in part or whole. Permanent copying or storage of whole or part of this website or the information contained in it or the reproduction or incorporation of any part of it in any other work or publication is expressly prohibited.\r\n<h3>What information do we collect?</h3>\r\nIn general, you can visit the Actuate website anonymously without giving us any information. If you visit our website anonymously, please bear in mind that we may still:\r\n<ul>\r\n 	<li>Record the areas of the website which you visit; and</li>\r\n 	<li>Collect information about your computer, such as which browser you are using, your network location, the type of connection you are using (e.g. broadband, ADSL etc.).</li>\r\n</ul>\r\nWe record and collect this information using Cookies, however, this information does not allow us to identify you.\r\n\r\nIf you indicate that you would like to receive updates from us about events, services and other information by signing up to receive our newsletter, we will collect, process and store this information in line with our privacy policy, and only if you give us your consent to do so.\r\n\r\nFor more information on how we store and use your data, view our<span> </span><a href=\"https://www.actuate.agency/privacy/\">Privacy Policy</a>.\r\n<h3>Other websites</h3>\r\nThis website may contain links to other websites which are outside of our control. Once you have left our website, we are not responsible for the protection and privacy of any information which you provide. You should exercise caution and read the privacy statement applicable to the website in question before use.\r\n<h3>Cookies</h3>\r\nCookies are files that store information on your hard drive or browser, allowing us to identify that you have visited our websites before. Cookies make it easier for you to maintain your preferences on our websites, and by seeing how you use our websites, we can tailor them to your preferences and measure their usability.\r\n\r\nFor further information about the cookies used on our websites and how to disable them if required, please read our<span> </span><a href=\"https://www.actuate.agency/privacy-policy/#cookies\">Cookie policy</a>.\r\n<h3>Phishing</h3>\r\n“Phishing” is the name given to attempts to steal personal details and financial account details from a website user. “Phishers” use fake or “spoof” emails to lead users to imitation websites where the user is tricked into entering their personal details, such as credit card numbers, usernames and passwords.\r\n\r\nIf you do receive such an email or are asked for your password by anyone claiming to represent Actuate Digital, please forward the email or report the incident by email:\r\n\r\n<a href=\"mailto:hello@actuate.agency\">hello@actuate.agency</a>, or alternatively in writing to:\r\n\r\nActuate Digital Limited\r\n1st Floor Swan Buildings\r\nSwan Street\r\nManchester\r\nM4 5JW','Terms and Conditions','','inherit','closed','closed','','7137-revision-v1','','','2026-02-15 14:12:59','2026-02-15 14:12:59','',7137,'https://actuate.webpreview.co/?p=8568',0,'revision','',0),(8569,1,'2026-02-15 14:13:11','2026-02-15 14:13:11','<h2 class=\"heading-3\">Terms of use</h2>\r\nPlease read this policy carefully as it sets out the terms upon which this website is made available for your use.\r\n\r\nIf you have any questions about this policy or do not agree with it, please contact us before using this website by email:<span> </span><a href=\"mailto:hello@actuate.agency\">hello@actuate.agency</a>, or alternatively in writing to:\r\n\r\nActuate Digital Limited\r\n3b Tariff Street\r\nManchester\r\nM1 2FF\r\n\r\nIn this policy, “we”, “us” and “Actuate” means Actuate Digital Limited.\r\n<h3>Contents</h3>\r\n<ul>\r\n 	<li>Conditions of use</li>\r\n 	<li>Intellectual property</li>\r\n 	<li>Downloading content</li>\r\n 	<li>What information do we collect?</li>\r\n 	<li>Other websites</li>\r\n 	<li>Cookies</li>\r\n 	<li>Phishing</li>\r\n</ul>\r\n<h3>Conditions of use</h3>\r\nWe, Actuate, are committed to ensuring that the information contained on this website is accurate and up-to-date. However the information contained on our website is for guidance only and we make no representation or warranty as to its accuracy or completeness.\r\n\r\nNone of the information contained on this website is intended to form any part of a contract between you and Actuate.\r\n\r\nThe information contained on this website is subject to change without notice so you may wish to check it each time you submit personal information to Actuate.\r\n\r\nWe shall not be liable for any loss whatsoever, including direct, indirect, incidental, consequential or cumulative losses or damages arising out of the use or inability to use these pages, any errors, misrepresentations or omissions on the material contained on them.\r\n\r\nYou agree that the material downloaded or otherwise accessed through the use of our web pages is obtained entirely at your own risk and that you will be entirely responsible for any resulting damage to software or computer systems and/or any resulting loss of data.\r\n<h3>Intellectual property</h3>\r\nAll copyright, trademarks, design rights, patents and other intellectual property rights (registered and unregistered) in and on this website site shall remain vested in Actuate.\r\n\r\nUnless clearly indicated to the contrary you may not copy, reproduce, republish, disassemble, decompile, reverse engineer, download, post, broadcast, transmit, make available to the public or otherwise use the content of this website in any way.\r\n\r\nThe names, images and logos identifying Actuate and their products and services are subject to copyright, design rights and trademarks of each responsible entity. Nothing contained in these terms shall be construed as conferring any licence or right to use any trademark, design right or copyright for any of the above entities.\r\n<h3>Downloading content</h3>\r\nYou may download or print out individual selections of this website only if explicitly used for your own personal information. This website may not be publicly reproduced either in part or whole. Permanent copying or storage of whole or part of this website or the information contained in it or the reproduction or incorporation of any part of it in any other work or publication is expressly prohibited.\r\n<h3>What information do we collect?</h3>\r\nIn general, you can visit the Actuate website anonymously without giving us any information. If you visit our website anonymously, please bear in mind that we may still:\r\n<ul>\r\n 	<li>Record the areas of the website which you visit; and</li>\r\n 	<li>Collect information about your computer, such as which browser you are using, your network location, the type of connection you are using (e.g. broadband, ADSL etc.).</li>\r\n</ul>\r\nWe record and collect this information using Cookies, however, this information does not allow us to identify you.\r\n\r\nIf you indicate that you would like to receive updates from us about events, services and other information by signing up to receive our newsletter, we will collect, process and store this information in line with our privacy policy, and only if you give us your consent to do so.\r\n\r\nFor more information on how we store and use your data, view our<span> </span><a href=\"https://www.actuate.agency/privacy/\">Privacy Policy</a>.\r\n<h3>Other websites</h3>\r\nThis website may contain links to other websites which are outside of our control. Once you have left our website, we are not responsible for the protection and privacy of any information which you provide. You should exercise caution and read the privacy statement applicable to the website in question before use.\r\n<h3>Cookies</h3>\r\nCookies are files that store information on your hard drive or browser, allowing us to identify that you have visited our websites before. Cookies make it easier for you to maintain your preferences on our websites, and by seeing how you use our websites, we can tailor them to your preferences and measure their usability.\r\n\r\nFor further information about the cookies used on our websites and how to disable them if required, please read our<span> </span><a href=\"https://www.actuate.agency/privacy-policy/#cookies\">Cookie policy</a>.\r\n<h3>Phishing</h3>\r\n“Phishing” is the name given to attempts to steal personal details and financial account details from a website user. “Phishers” use fake or “spoof” emails to lead users to imitation websites where the user is tricked into entering their personal details, such as credit card numbers, usernames and passwords.\r\n\r\nIf you do receive such an email or are asked for your password by anyone claiming to represent Actuate Digital, please forward the email or report the incident by email:\r\n\r\n<a href=\"mailto:hello@actuate.agency\">hello@actuate.agency</a>, or alternatively in writing to:\r\n\r\nActuate Digital Limited\r\n3b Tariff Street\r\nManchester\r\nM1 2FF','Terms and Conditions','','inherit','closed','closed','','7137-revision-v1','','','2026-02-15 14:13:11','2026-02-15 14:13:11','',7137,'https://actuate.webpreview.co/?p=8569',0,'revision','',0),(8570,1,'2026-02-15 14:14:50','2026-02-15 14:14:50','','AutoID','','publish','closed','closed','','autoid','','','2026-02-15 15:37:53','2026-02-15 15:37:53','',0,'https://actuate.webpreview.co/?post_type=case_studies&#038;p=8570',0,'case_studies','',0),(8571,1,'2026-02-15 15:35:59','2026-02-15 15:35:59','','autoid','','inherit','open','closed','','autoid-2','','','2026-02-15 15:35:59','2026-02-15 15:35:59','',8570,'https://actuate.webpreview.co/wp-content/uploads/autoid.jpg',0,'attachment','image/jpeg',0),(8572,1,'2026-02-15 15:36:44','2026-02-15 15:36:44','','Auto_ID_Logo_-_reversed','','inherit','open','closed','','auto_id_logo_-_reversed','','','2026-02-15 15:36:44','2026-02-15 15:36:44','',8570,'https://actuate.webpreview.co/wp-content/uploads/Auto_ID_Logo_-_reversed.avif',0,'attachment','image/avif',0),(8573,1,'2026-02-16 09:10:40','2026-02-16 09:10:40','<h2>Scale. Grow. Succeed.</h2>\r\nBuilt with the customer experience front and centre, we create affordable eCommerce stores that convert, shattering your sales targets and accelerating your business growth.\r\n\r\nGrowth undoubtedly brings challenges along with it. As trusted Magento and Hyvä specialists, we effortlessly resolve your growing pains. Our solutions-focused approach will see your site’s performance skyrocket – leaving you <strong>only with nice problems to have.</strong>','Home Page','','inherit','closed','closed','','9-revision-v1','','','2026-02-16 09:10:40','2026-02-16 09:10:40','',9,'https://actuate.webpreview.co/?p=8573',0,'revision','',0);

--
-- Table structure for table `act_ppress_coupons`
--

CREATE TABLE `act_ppress_coupons` (
  `id` bigint unsigned NOT NULL AUTO_INCREMENT,
  `code` varchar(50) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `description` mediumtext COLLATE utf8mb4_unicode_520_ci,
  `coupon_application` varchar(50) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `coupon_type` varchar(50) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `is_onetime_use` enum('true','false') COLLATE utf8mb4_unicode_520_ci NOT NULL DEFAULT 'false',
  `amount` mediumtext COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `unit` varchar(50) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `plan_ids` mediumtext COLLATE utf8mb4_unicode_520_ci,
  `usage_limit` mediumint unsigned DEFAULT NULL,
  `status` enum('true','false') COLLATE utf8mb4_unicode_520_ci NOT NULL DEFAULT 'true',
  `start_date` date DEFAULT NULL,
  `end_date` date DEFAULT NULL,
  PRIMARY KEY (`id`),
  UNIQUE KEY `code` (`code`),
  KEY `type` (`coupon_type`),
  KEY `status` (`status`)
) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_ppress_coupons`
--


--
-- Table structure for table `act_ppress_customers`
--

CREATE TABLE `act_ppress_customers` (
  `id` bigint unsigned NOT NULL AUTO_INCREMENT,
  `user_id` bigint unsigned DEFAULT NULL,
  `private_note` longtext COLLATE utf8mb4_unicode_520_ci,
  `total_spend` decimal(18,9) NOT NULL DEFAULT '0.000000000',
  `purchase_count` bigint unsigned NOT NULL DEFAULT '0',
  `last_login` datetime DEFAULT NULL,
  `date_created` datetime NOT NULL,
  PRIMARY KEY (`id`),
  UNIQUE KEY `user_id` (`user_id`),
  KEY `date_created` (`date_created`)
) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_ppress_customers`
--


--
-- Table structure for table `act_ppress_forms`
--

CREATE TABLE `act_ppress_forms` (
  `id` bigint NOT NULL AUTO_INCREMENT,
  `name` varchar(100) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `form_id` bigint NOT NULL,
  `form_type` varchar(20) COLLATE utf8mb4_unicode_520_ci NOT NULL DEFAULT '',
  `builder_type` varchar(20) COLLATE utf8mb4_unicode_520_ci NOT NULL DEFAULT '',
  `date` datetime NOT NULL DEFAULT '1000-01-01 00:00:00',
  PRIMARY KEY (`id`),
  UNIQUE KEY `name` (`name`),
  KEY `form_id` (`form_id`)
) ENGINE=InnoDB AUTO_INCREMENT=8 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_ppress_forms`
--

INSERT INTO `act_ppress_forms` VALUES (1,'Default Registration',1,'registration','dragdrop','2024-01-22 10:59:52'),(2,'Default Login',1,'login','dragdrop','2024-01-22 10:59:52'),(3,'Default Password Reset',1,'password-reset','dragdrop','2024-01-22 10:59:52'),(4,'Default Edit Profile',1,'edit-profile','dragdrop','2024-01-22 10:59:52'),(5,'Default User Profile',1,'user-profile','dragdrop','2024-01-22 10:59:52'),(6,'Default Member Directory',1,'member-directory','dragdrop','2024-01-22 10:59:52'),(7,'Lucid Tab Widget',1,'melange','shortcode','2024-01-22 10:59:52');

--
-- Table structure for table `act_ppress_formsmeta`
--

CREATE TABLE `act_ppress_formsmeta` (
  `meta_id` bigint unsigned NOT NULL AUTO_INCREMENT,
  `form_id` bigint NOT NULL,
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  `meta_key` varchar(255) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
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  KEY `form_id` (`form_id`),
  KEY `form_type` (`form_type`),
  KEY `meta_key` (`meta_key`(191))
) ENGINE=InnoDB AUTO_INCREMENT=220 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_ppress_formsmeta`
--

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margin: 5px 0;\n}\n\n.profilepress-reset-status a {\n    color: #fff;\n    text-decoration: underline;\n}\n\n/* css class for password reset form generated errors */\n.profilepress-reset-status {\n  border-radius: 5px;\n    max-width: 350px;\n    font-size: 15px;\n    line-height: 1.471;\n    padding: 10px;\n    background-color: #e74c3c;\n    color: #ffffff;\n    font-weight: normal;\n    display: block;\n    vertical-align: middle;\n    margin: 5px 0;\n}\n\n.profilepress-reset-status a {\n    color: #fff;\n    text-decoration: underline;\n}\n\n.lucidSuccess {\n  border-radius: 5px;\n  max-width: 350px;\n  font-size: 15px;\n  line-height: 1.471;\n  padding: 10px;\n  background-color: #2ecc71;\n  color: #ffffff;\n  font-weight: normal;\n  display: block;\n  margin-top: 5px;\n  margin-bottom: 5px;\n}\n\n.lucidContainer {\n  max-width: 350px;\n  margin: 30px 0;\n  padding: 0;\n  box-shadow: 0 10px 5px -5px rgba(0, 0, 0, 0.1);\n  font-family: \'Open Sans\', sans-serif;\n}\n\n/* Multi Tab 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14px;\n  text-transform: capitalize\n}\n\n.multitab-widget-content {\n  padding: 0 20px;\n  border-bottom: 1px solid #efefef;\n  border-left: 1px solid #efefef;\n  border-right: 1px solid #efefef;\n}\n\n\ndiv.lucidContainer input[type=\"email\"],\ndiv.lucidContainer input[type=\"text\"],\ndiv.lucidContainer input[type=\"password\"], div.lucidContainer select, div.lucidContainer textarea {\n  width: 100%;\n  box-shadow: inset 0 1px 2px rgba(0, 0, 0, 0.125);\n  box-sizing: border-box;\n  -webkit-box-sizing: border-box;\n  -moz-box-sizing: border-box;\n  background: #fff;\n  margin: 10px auto;\n  border: 1px solid #ccc;\n  padding: 10px;\n  font-family: \'Open Sans\', sans-serif;\n  font-size: 95%;\n  color: #555;\n}\n\n\ndiv.lucidContainer input[type=\"submit\"] {\n  width: 100%;\n  box-sizing: border-box;\n  -webkit-box-sizing: border-box;\n  -moz-box-sizing: border-box;\n  margin: 10px auto;\n  background: #3399cc;\n  border: 0;\n  padding: 4%;\n  font-family: \'Open Sans\', sans-serif;\n  font-size: 100%;\n  color: #fff;\n  cursor: pointer;\n  transition: background .3s;\n  -webkit-transition: background .3s;\n}\n\ndiv.lucidContainer input[type=\"submit\"]:hover {\n  background: #2288bb;\n}\n\n\";'),(217,1,'melange','melange_edit_profile_success_msg','s:61:\"<div class=\"lucidSuccess\">Profile successfully updated.</div>\";'),(218,1,'melange','melange_password_reset_success_msg','s:74:\"<div class=\"lucidSuccess\">Check your email for further instructions.</div>\";'),(219,1,'melange','melange_registration_success_msg','s:56:\"<div class=\"lucidSuccess\">Registration Successful.</div>\";');

--
-- Table structure for table `act_ppress_meta_data`
--

CREATE TABLE `act_ppress_meta_data` (
  `id` bigint NOT NULL AUTO_INCREMENT,
  `meta_key` varchar(50) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `meta_value` longtext COLLATE utf8mb4_unicode_520_ci,
  `flag` varchar(20) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  PRIMARY KEY (`id`),
  KEY `meta_key` (`meta_key`),
  KEY `flag` (`flag`)
) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_ppress_meta_data`
--


--
-- Table structure for table `act_ppress_ordermeta`
--

CREATE TABLE `act_ppress_ordermeta` (
  `meta_id` bigint NOT NULL AUTO_INCREMENT,
  `ppress_order_id` bigint NOT NULL,
  `meta_key` varchar(255) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `meta_value` longtext COLLATE utf8mb4_unicode_520_ci,
  PRIMARY KEY (`meta_id`)
) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_ppress_ordermeta`
--


--
-- Table structure for table `act_ppress_orders`
--

CREATE TABLE `act_ppress_orders` (
  `id` bigint unsigned NOT NULL AUTO_INCREMENT,
  `order_key` varchar(64) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `plan_id` bigint unsigned NOT NULL,
  `customer_id` bigint unsigned NOT NULL,
  `subscription_id` bigint unsigned NOT NULL DEFAULT '0',
  `order_type` varchar(20) COLLATE utf8mb4_unicode_520_ci NOT NULL DEFAULT '',
  `transaction_id` varchar(100) COLLATE utf8mb4_unicode_520_ci DEFAULT '',
  `payment_method` varchar(100) COLLATE utf8mb4_unicode_520_ci NOT NULL DEFAULT '',
  `status` varchar(20) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `coupon_code` varchar(20) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `subtotal` decimal(26,8) NOT NULL DEFAULT '0.00000000',
  `tax` decimal(26,8) NOT NULL DEFAULT '0.00000000',
  `tax_rate` mediumtext COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `discount` decimal(26,8) NOT NULL DEFAULT '0.00000000',
  `total` decimal(26,8) NOT NULL DEFAULT '0.00000000',
  `billing_address` varchar(200) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `billing_city` varchar(100) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `billing_state` varchar(100) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `billing_postcode` varchar(100) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `billing_country` varchar(100) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `billing_phone` varchar(100) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `mode` enum('live','test') COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `currency` varchar(10) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `ip_address` varchar(100) COLLATE utf8mb4_unicode_520_ci NOT NULL DEFAULT '',
  `date_created` datetime NOT NULL,
  `date_completed` datetime DEFAULT NULL,
  PRIMARY KEY (`id`),
  UNIQUE KEY `order_key` (`order_key`),
  KEY `status` (`status`),
  KEY `mode` (`mode`),
  KEY `plan_id` (`plan_id`),
  KEY `transaction_id` (`transaction_id`),
  KEY `date` (`date_created`),
  KEY `coupon_code` (`coupon_code`),
  KEY `customer_id` (`customer_id`)
) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_ppress_orders`
--


--
-- Table structure for table `act_ppress_plans`
--

CREATE TABLE `act_ppress_plans` (
  `id` bigint unsigned NOT NULL AUTO_INCREMENT,
  `name` varchar(255) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `description` text COLLATE utf8mb4_unicode_520_ci,
  `user_role` varchar(50) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `order_note` text COLLATE utf8mb4_unicode_520_ci,
  `price` decimal(26,8) NOT NULL DEFAULT '0.00000000',
  `billing_frequency` varchar(50) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `subscription_length` varchar(50) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `total_payments` int DEFAULT NULL,
  `signup_fee` decimal(26,8) DEFAULT '0.00000000',
  `free_trial` varchar(50) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `status` enum('true','false') COLLATE utf8mb4_unicode_520_ci NOT NULL DEFAULT 'true',
  `meta_data` longtext COLLATE utf8mb4_unicode_520_ci,
  PRIMARY KEY (`id`)
) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_ppress_plans`
--


--
-- Table structure for table `act_ppress_sessions`
--

CREATE TABLE `act_ppress_sessions` (
  `session_id` bigint unsigned NOT NULL AUTO_INCREMENT,
  `session_key` char(32) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `session_value` longtext COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `session_expiry` bigint unsigned NOT NULL,
  PRIMARY KEY (`session_key`),
  UNIQUE KEY `session_id` (`session_id`)
) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_ppress_sessions`
--


--
-- Table structure for table `act_ppress_subscriptions`
--

CREATE TABLE `act_ppress_subscriptions` (
  `id` bigint unsigned NOT NULL AUTO_INCREMENT,
  `parent_order_id` bigint unsigned NOT NULL,
  `plan_id` bigint unsigned NOT NULL,
  `customer_id` bigint unsigned NOT NULL,
  `billing_frequency` varchar(50) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `initial_amount` decimal(26,8) NOT NULL,
  `initial_tax_rate` mediumtext COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `initial_tax` mediumtext COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `recurring_amount` decimal(26,8) NOT NULL,
  `recurring_tax_rate` mediumtext COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `recurring_tax` mediumtext COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `total_payments` bigint unsigned NOT NULL DEFAULT '0',
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  KEY `customer_id` (`customer_id`),
  KEY `status` (`status`),
  KEY `parent_order_id` (`parent_order_id`),
  KEY `customer_and_status` (`customer_id`,`status`),
  KEY `profile_id` (`profile_id`(191))
) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_ppress_subscriptions`
--


--
-- Table structure for table `act_redirection_404`
--

CREATE TABLE `act_redirection_404` (
  `id` int unsigned NOT NULL AUTO_INCREMENT,
  `created` datetime NOT NULL,
  `url` mediumtext COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `domain` varchar(255) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `agent` varchar(255) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `referrer` varchar(255) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `http_code` int unsigned NOT NULL DEFAULT '0',
  `request_method` varchar(10) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `request_data` mediumtext COLLATE utf8mb4_unicode_520_ci,
  `ip` varchar(45) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  PRIMARY KEY (`id`),
  KEY `created` (`created`),
  KEY `referrer` (`referrer`(191)),
  KEY `ip` (`ip`)
) ENGINE=MyISAM AUTO_INCREMENT=2089 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_redirection_404`
--

INSERT INTO `act_redirection_404` VALUES (2088,'2026-02-15 15:28:43','/wp-content/uploads/willow-and-hall-hero-1460x800.png','https://actuate.webpreview.co','Mozilla/5.0 (Macintosh; Intel Mac OS X 10.15; rv:147.0) Gecko/20100101 Firefox/147.0','https://actuate.webpreview.co/',404,'GET',NULL,''),(2087,'2026-02-15 15:27:51','/wp-content/uploads/willow-and-hall-hero-1460x800.png','https://actuate.webpreview.co','Mozilla/5.0 (Macintosh; Intel Mac OS X 10.15; rv:147.0) Gecko/20100101 Firefox/147.0','https://actuate.webpreview.co/',404,'GET',NULL,''),(2086,'2026-02-15 15:23:19','/wp-content/uploads/willow-and-hall-hero-1460x800.png','https://actuate.webpreview.co','Mozilla/5.0 (Macintosh; Intel Mac OS X 10.15; rv:147.0) Gecko/20100101 Firefox/147.0','https://actuate.webpreview.co/',404,'GET',NULL,'');

--
-- Table structure for table `act_redirection_groups`
--

CREATE TABLE `act_redirection_groups` (
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  `name` varchar(50) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `tracking` int NOT NULL DEFAULT '1',
  `module_id` int unsigned NOT NULL DEFAULT '0',
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  KEY `status` (`status`)
) ENGINE=MyISAM AUTO_INCREMENT=3 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_redirection_groups`
--

INSERT INTO `act_redirection_groups` VALUES (1,'Redirections',1,1,'enabled',0),(2,'Modified Posts',1,1,'enabled',1);

--
-- Table structure for table `act_redirection_items`
--

CREATE TABLE `act_redirection_items` (
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  `action_code` int unsigned NOT NULL,
  `action_data` mediumtext COLLATE utf8mb4_unicode_520_ci,
  `match_type` varchar(20) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `title` text COLLATE utf8mb4_unicode_520_ci,
  PRIMARY KEY (`id`),
  KEY `url` (`url`(191)),
  KEY `status` (`status`),
  KEY `regex` (`regex`),
  KEY `group_idpos` (`group_id`,`position`),
  KEY `group` (`group_id`),
  KEY `match_url` (`match_url`(191))
) ENGINE=MyISAM AUTO_INCREMENT=549 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_redirection_items`
--

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--
-- Table structure for table `act_redirection_logs`
--

CREATE TABLE `act_redirection_logs` (
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  `created` datetime NOT NULL,
  `url` mediumtext COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `domain` varchar(255) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `sent_to` mediumtext COLLATE utf8mb4_unicode_520_ci,
  `agent` mediumtext COLLATE utf8mb4_unicode_520_ci,
  `referrer` mediumtext COLLATE utf8mb4_unicode_520_ci,
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  `request_method` varchar(10) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `request_data` mediumtext COLLATE utf8mb4_unicode_520_ci,
  `redirect_by` varchar(50) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `redirection_id` int unsigned DEFAULT NULL,
  `ip` varchar(45) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  PRIMARY KEY (`id`),
  KEY `created` (`created`),
  KEY `redirection_id` (`redirection_id`),
  KEY `ip` (`ip`)
) ENGINE=MyISAM AUTO_INCREMENT=4 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_redirection_logs`
--

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--
-- Table structure for table `act_term_relationships`
--

CREATE TABLE `act_term_relationships` (
  `object_id` bigint unsigned NOT NULL DEFAULT '0',
  `term_taxonomy_id` bigint unsigned NOT NULL DEFAULT '0',
  `term_order` int NOT NULL DEFAULT '0',
  PRIMARY KEY (`object_id`,`term_taxonomy_id`),
  KEY `term_taxonomy_id` (`term_taxonomy_id`)
) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_term_relationships`
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-- Table structure for table `act_term_taxonomy`
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--
-- Table structure for table `act_terms`
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-- Dumping data for table `act_terms`
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-- Table structure for table `act_usermeta`
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-- Dumping data for table `act_usermeta`
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--
-- Table structure for table `act_users`
--

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--
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INSERT INTO `act_wpgmza` VALUES (1,1,'California','','','','','36.778261','-119.4179323999','','','','',1,0,0,'',0,'',_binary '\0\0\0\0\0\0\0J`s�cB@�`�g�\�]�',0);

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CREATE TABLE `act_wpgmza_admin_notices` (
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) ENGINE=InnoDB AUTO_INCREMENT=3 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_wpgmza_admin_notices`
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INSERT INTO `act_wpgmza_admin_notices` VALUES (1,'switch_engines','switch_engines','2025-11-28 11:30:08','{\"link\":\"admin.php?page=wp-google-maps-menu-settings\",\"link_label\":\"Go to Settings\",\"ajax_action\":\"swap_internal_engine\",\"ajax_label\":\"Switch Now\",\"title\":\"switch_engines\"}',0),(2,'upgrade_for_you','upgrade_for_you','2025-11-28 11:30:08','{\"link\":\"https:\\/\\/www.wpgmaps.com\\/purchase-professional-version\\/?wpgm_c=n7db5m0x&utm_source=plugin&amp;utm_medium=link&amp;utm_campaign=upgrade-for-you-v10#pricing\",\"link_label\":\"Unlock Pro (20% Discount)\",\"link_external\":true,\"title\":\"upgrade_for_you\",\"class\":\"special-offer\",\"condition\":\"basicOnly\"}',0);

--
-- Table structure for table `act_wpgmza_circles`
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CREATE TABLE `act_wpgmza_circles` (
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  KEY `map_id_idx` (`map_id`)
) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_wpgmza_circles`
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--
-- Table structure for table `act_wpgmza_image_overlays`
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CREATE TABLE `act_wpgmza_image_overlays` (
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  `map_id` int NOT NULL,
  `name` text COLLATE utf8mb4_unicode_520_ci,
  `cornerA` point DEFAULT NULL,
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  `opacity` float DEFAULT NULL,
  PRIMARY KEY (`id`),
  KEY `map_id_idx` (`map_id`)
) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

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-- Dumping data for table `act_wpgmza_image_overlays`
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--
-- Table structure for table `act_wpgmza_maps`
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CREATE TABLE `act_wpgmza_maps` (
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  `bicycle` int NOT NULL,
  `traffic` int NOT NULL,
  `dbox` int NOT NULL,
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  `listmarkers` int NOT NULL,
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  `mass_marker_support` int NOT NULL,
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  PRIMARY KEY (`id`)
) ENGINE=InnoDB AUTO_INCREMENT=2 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_wpgmza_maps`
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INSERT INTO `act_wpgmza_maps` VALUES (1,'My first map','100','400','45.950464398418106','-109.81550500000003','45.950464398418106,-109.81550500000003',4,'',0,4,0,0,'',0,'',0,0,0,'',0,0,0,0,0,'','%','px',0,0,0,0,0,'','a:6:{s:8:\"map_type\";i:1;s:15:\"sl_stroke_color\";s:7:\"#FF0000\";s:13:\"sl_fill_color\";s:7:\"#FF0000\";s:17:\"sl_stroke_opacity\";i:1;s:15:\"sl_fill_opacity\";d:0.5;s:15:\"transport_layer\";N;}');

--
-- Table structure for table `act_wpgmza_point_labels`
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CREATE TABLE `act_wpgmza_point_labels` (
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  `map_id` int NOT NULL,
  `name` text COLLATE utf8mb4_unicode_520_ci,
  `center` point DEFAULT NULL,
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  PRIMARY KEY (`id`),
  KEY `map_id_idx` (`map_id`)
) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_wpgmza_point_labels`
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--
-- Table structure for table `act_wpgmza_polygon`
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CREATE TABLE `act_wpgmza_polygon` (
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  `polydata` longtext COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `description` text COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `innerpolydata` longtext COLLATE utf8mb4_unicode_520_ci NOT NULL,
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  `layergroup` int DEFAULT '0',
  `linestyle` int DEFAULT '0',
  PRIMARY KEY (`id`),
  KEY `map_id_idx` (`map_id`)
) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_wpgmza_polygon`
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--
-- Table structure for table `act_wpgmza_polylines`
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CREATE TABLE `act_wpgmza_polylines` (
  `id` int NOT NULL AUTO_INCREMENT,
  `map_id` int NOT NULL,
  `polydata` longtext COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `linecolor` varchar(7) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `linethickness` varchar(3) COLLATE utf8mb4_unicode_520_ci NOT NULL,
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  `polyname` varchar(100) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `layergroup` int DEFAULT '0',
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  `linestyle` int DEFAULT '0',
  PRIMARY KEY (`id`),
  KEY `map_id_idx` (`map_id`)
) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_wpgmza_polylines`
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--
-- Table structure for table `act_wpgmza_rectangles`
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CREATE TABLE `act_wpgmza_rectangles` (
  `id` int NOT NULL AUTO_INCREMENT,
  `map_id` int NOT NULL,
  `name` text COLLATE utf8mb4_unicode_520_ci,
  `cornerA` point DEFAULT NULL,
  `cornerB` point DEFAULT NULL,
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  `lineColor` varchar(16) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
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  `linethickness` varchar(3) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  PRIMARY KEY (`id`),
  KEY `map_id_idx` (`map_id`)
) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_wpgmza_rectangles`
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--
-- Table structure for table `act_wpie_template`
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CREATE TABLE `act_wpie_template` (
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  `status` varchar(25) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `opration` varchar(100) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `username` varchar(60) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `unique_id` varchar(100) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `opration_type` varchar(100) COLLATE utf8mb4_unicode_520_ci NOT NULL,
  `options` longtext COLLATE utf8mb4_unicode_520_ci,
  `process_log` varchar(255) COLLATE utf8mb4_unicode_520_ci DEFAULT NULL,
  `process_lock` int DEFAULT NULL,
  `create_date` datetime NOT NULL,
  `last_update_date` datetime NOT NULL,
  PRIMARY KEY (`id`)
) ENGINE=InnoDB AUTO_INCREMENT=2 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

--
-- Dumping data for table `act_wpie_template`
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