<h3>The Problem</h3>
Their previous website was outdated, built on an inefficient theme that not only slowed down performance but also added unnecessary bloat to the site.

This technical limitation prevented them from tailoring the user experience to meet the specific needs of their customers. As a result, the site struggled to deliver optimal performance, leading to subpar sales figures and low levels of repeat purchases.

The lack of flexibility and poor user experience were significant barriers to conversion, limiting the business’s ability to fully capitalise on its potential and drive customer loyalty.