In this digital age, anyone can <a href="https://www.forbes.com/advisor/business/how-to-start-an-online-store/" target="_blank" rel="noopener">start an online store</a>, which has resulted in the eCommerce industry becoming highly competitive. As an eCommerce store owner, one of your main priorities should be to provide your customers with a great shopping experience.

With so many options available, customers are spoiled for choice. If they make a purchase from your online store and have an unpleasant experience, they’re not likely to return. They may also give your store a bad review, resulting in a loss of potential customers.

Managing an eCommerce store can be incredibly stressful and you’re likely to make a few unintentional errors along the way, especially if you’re a beginner. That’s why our web development experts at <a href="https://actuate.webpreview.co/">Actuate Agency</a> have made a list of some common eCommerce mistakes that you should avoid especially if you are a beginner.
<h2>Let’s take a look.</h2>
<h3 class="list-heading">Choosing The Wrong eCommerce Platform</h3>
One of the most important aspects of building an eCommerce business is choosing the right platform. While there are numerous platforms to choose from, some only offer the most basic features while some have additional hidden costs, making them quite expensive.

The ideal eCommerce platform will grow with your business. It should have customisable features and options to upgrade as you scale and expand your online business. That’s why you need to conduct thorough research before <a href="https://www.sitecore.com/blog/commerce/4-risks-choosing-wrong-ecommerce-platform" target="_blank" rel="noopener">picking your eCommerce platform</a>.

At Actuate Agency, we can help you create your online store on efficient eCommerce platforms like <a href="https://actuate.webpreview.co/services/ecommerce-development/shopify-ecommerce/">Shopify</a>, <a href="https://actuate.webpreview.co/magento-ecommerce/">Magento</a>, or <a href="https://actuate.webpreview.co/magento-ecommerce/magento-2/">Magento 2</a>. If you’ve already got an online store, we can also help you migrate it to a more appropriate platform to enhance your business.

<a href="https://actuate.webpreview.co/contact/">Get in touch with us</a> to create a satisfying online experience for your customers.
<h3 class="list-heading">Not Understanding Your Target Audience</h3>
You cannot <a href="https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/">build a successful online business</a> if you don’t understand your product and audience. Instead of simply creating a product and assuming that your customers will buy it, you need to conduct market research to identify their needs.

By finding out what’s lacking in the existing options in the market, you can create products and services that will <a href="https://blog.hubspot.com/sales/niche-market" target="_blank" rel="noopener">cater to a niche audience</a>. The attractiveness and affordability of your products and services won’t matter if you’re unable to identify your target market.

You should also avoid pricing your products without any research. Gather essential information about your target audience and how you can solve their problems. This will help you appropriately price your products.
<h3 class="list-heading">Not Providing A Great User Experience</h3>
When it comes to eCommerce businesses, user experience is everything. One of the most common eCommerce mistakes is having a <a href="https://usabilitygeek.com/real-effects-bad-web-design/" target="_blank" rel="noopener">non-responsive website design</a>. If your users are unable to easily navigate your website, they’re more likely to abandon their shopping cart.

To help your potential customers find their desired products, your website should have clear product categories. You also need to ensure that your customers can easily find the contact information as well as shipping and return policies. Regardless of how good your products may be, if your website has too many glitches, it’ll gain a bad reputation.

Our web design specialists at Actuate Agency can help you create an exceptional online store that provides your customers with a seamless user experience. With a visually appealing and functional website, you can make a great impression on your customers and increase your conversion rates.

<a href="https://actuate.webpreview.co/contact/">Call us</a> to help you <a href="https://actuate.webpreview.co/services/design-ux/">design an impactful website</a>.
<h3 class="list-heading">Not Effectively Showing Off Your Products</h3>
Another important aspect of your website is your product pages. Beginners’ eCommerce mistakes often include not providing proper information about products or not presenting products in a clear, attractive manner.

Your product’s images and videos are the only reference materials your customers have to make a purchasing decision. If poor photography makes your products look unprofessional and unappealing, customers are unlikely to buy them.

Aside from showcasing your products in the best light, you also need to ensure that your <a href="https://www.referralcandy.com/blog/product-descriptions-that-sell" target="_blank" rel="noopener">product descriptions</a> are clear, concise, and persuasive. The descriptions should provide detailed information about your product’s key features and benefits.