<span style="font-weight: 400;">With the holiday season approaching, you’re probably wondering if you should prepare your eCommerce website for Christmas. The answer is YES! </span>

<span style="font-weight: 400;">Christmas calls for gifts, decorations and numerous other festive elements. This means that customers will soon begin their holiday shopping, both online and offline. You can capitalise on the holidays and maximise your sales opportunities by creating an eye-catching web presence for the Christmas season.</span>

<span style="font-weight: 400;">Regardless of the occasion, the success of your eCommerce website will depend on four key factors, i.e. design, content, SEO and c</span><span style="font-weight: 400;">ustomer experience. By improving these aspects, you can increase your chances of success for your </span><a href="https://www.hardiegrant.com/au/media/blog/10-of-the-best-christmas-campaigns-past-and-present" target="_blank" rel="noopener"><span style="font-weight: 400;">Christmas retail campaign</span></a><span style="font-weight: 400;">.</span>

<span style="font-weight: 400;">Our web design experts at </span><a href="https://actuate.webpreview.co/"><span style="font-weight: 400;">Actuate Agency</span></a><span style="font-weight: 400;"> have come up with a few effective tips to help you improve your eCommerce website for Christmas. </span>

<span style="font-weight: 400;">Let’s take a look at these Christmas eCommerce ideas.</span>
<h2><b>1. Design Your Website</b></h2>
<span style="font-weight: 400;">By dressing up your website for the holidays, you will not only improve the look and feel of your page but also provide a festive and memorable experience for your customers. An attractive Christmas website is sure to bring you and your customers into the holiday spirit.</span>

<span style="font-weight: 400;">Your </span><a href="https://blog.hubspot.com/marketing/holiday-homepage-design-examples" target="_blank" rel="noopener"><span style="font-weight: 400;">website’s holiday theme</span></a><span style="font-weight: 400;"> can include a festive colour palette and Christmas-y fonts, illustrations and photographs. Decorate your call-to-action buttons by adorning them with snowflakes, gift icons, Christmas trees and other festive elements. Give your social media icons a simple yet attractive Christmas-y touch that will encourage customers to click on them.</span>

<span style="font-weight: 400;">At Actuate Agency, our web design specialists can help you create the most striking Christmas eCommerce website, one that is sure to make a lasting impression on your customers. We can provide you with the best designs to enhance your website’s visual appeal and give it a festive feel.</span>

<a href="https://actuate.webpreview.co/contact/"><span style="font-weight: 400;">Get in touch with us</span></a><span style="font-weight: 400;"> to create a holiday-themed website.</span>
<h2><b>2. Prioritise Customer Experience</b></h2>
<span style="font-weight: 400;">There are numerous benefits to focusing on customer experience, such as improving customer satisfaction and increasing your opportunities to cross-sell and up-sell your products. That’s why one of the best Christmas eCommerce ideas is to find simple and effective ways to </span><a href="https://www.moengage.com/blog/7-ways-to-improve-customer-experience-for-your-ecommerce-website/" target="_blank" rel="noopener"><span style="font-weight: 400;">improve your customers’ shopping experience</span></a><span style="font-weight: 400;">.</span>

<span style="font-weight: 400;">Capture your customers’ feedback in real-time by providing them with live chat tools. This will help you find out if your customers are satisfied with your website experience. By improving your customer experience, you can yield more conversions and revenue, retain your customers and ensure that they come back for more.</span>

<span style="font-weight: 400;">During the holiday season, your customers may have several questions about your products, services, shipping policies, return policies and more. Your Christmas eCommerce website’s customer service team should be able to efficiently solve these queries to ensure that your customers have a good shopping experience.</span>
<h2><b>3. Improve Mobile Responsiveness</b></h2>
<span style="font-weight: 400;">During Christmas or any other occasion, people often prefer shopping on their smartphones. This is because it’s more convenient and they might not always have access to a desktop. That’s why you need to adapt your Christmas eCommerce website to be mobile-friendly.</span>

<span style="font-weight: 400;">By </span><a href="https://digitalhabitus.com.au/blog/5-reasons-why-your-business-will-benefit-from-a-mobile-friendly-website" target="_blank" rel="noopener"><span style="font-weight: 400;">creating a mobile-friendly website</span></a><span style="font-weight: 400;">, you can not only provide an excellent user experience but you can also effectively increase your sales conversion rates. If your website is already adapted to mobile devices, now is the best time to test it. Confirm that it works efficiently and will not cause any problems when the web traffic increases.</span>

<span style="font-weight: 400;">An unresponsive website can be quite frustrating for your customers as it will slow down their shopping process. When it comes to eCommerce websites, customer satisfaction will depend on the speed, simplicity and overall quality of the website. The highly-skilled web developers and designers at Actuate Agency can help you create an exceptional Christmas eCommerce website with a mobile-first approach. </span>

<a href="https://actuate.webpreview.co/contact/"><span style="font-weight: 400;">Call us</span></a><span style="font-weight: 400;"> to help you provide your customers with a satisfying mobile shopping experience.</span>
<h2><b>4. Create Gift Guides</b></h2>
<span style="font-weight: 400;">One of the most effective Christmas eCommerce ideas is to </span><a href="https://squareup.com/gb/en/townsquare/how-to-create-a-holiday-gift-guide" target="_blank" rel="noopener"><span style="font-weight: 400;">create gift guides for the holiday season</span></a><span style="font-weight: 400;">. With people scrambling to find the perfect gifts for their loved ones, you have a great opportunity to inspire your shoppers with some creative and festive gift ideas.</span>

<span style="font-weight: 400;">As these guides can be separated into different sections, your customers will easily be able to find exactly what they’re looking for. This also gives you a chance to showcase your top-selling products and highlight how beneficial they are when paired with other products. </span>

<span style="font-weight: 400;">To ensure that your gift guides are unique and thoughtful, you could also provide options to personalise certain Christmas-y products. Let your customers add personalised messages to Christmas t-shirts, sweaters, ornaments, etc.</span>