(5673,1,'2021-01-25 09:00:22','2021-01-25 09:00:22','Let\'s face it; price is usually a leading factor in making a business decision, and choosing your next e- commerce solution is no different. Unfortunately, not all eCommerce solutions are built equally with many coming with hidden costs or caveats which you\'d probably like to know upfront. In this post we\'re going to look at some of the many points you should consider when choosing your next e- commerce solution and the effect these points have on your eCommerce TCO (Total Cost of Ownership).\r\n<h3>E-Commerce Platform</h3>\r\nFirstly it\'s important to realise that when it comes to choosing your next eCommerce platform, the options available to you will usually fit into two broad groups:\r\n<h3>Self-Hosted</h3>\r\ne.g. Magento Open Source or Aero Commerce\r\n\r\nSelf-hosted solutions are just that, software hosted on a hosting platform of your choosing, whether that be a shared hosting solution or a dedicated hosted solution. You own the platform outright and are usually free to do with it as you please, making changes, moving hosts and even transferring themes to new systems. Typical ongoing costs include the cost of hosting itself, software and security updates and data backups.\r\n<h3>SaaS (Software as a Service) / Cloud-Based</h3>\r\ne.g. Magento Commerce Cloud, Shopify, BigCommerce, Visualsoft\r\n\r\nSaaS options live in the cloud and are hosted by the software creator and licensed to you, usually at an ongoing monthly cost. It is important to realise the platform isn\'t owned by you and just licensed, meaning you can\'t take it to another host and if the service was suddenly shut down you would have to start from scratch. Typical ongoing expenses include the monthly license fee, functionality addons and sometimes a percentage of your sales.\r\n<h2>Areas of Cost</h2>\r\n<h3>Design &amp; Build</h3>\r\nYour website\'s design and build is one area where pricing can be pretty similar irrespective of the chosen software option. The time and effort that goes into the design phase doesn\'t change too much between platforms. The build of this design again can be very similar.\r\n<h3>Software Licensing</h3>\r\nLicensing is the cost many people look at when deciding on their new platform. Some software can look very attractive at this stage such as Magento Open Source which doesn\'t have a licensing fee or many SaaS offerings such as Shopify, which has a license fee of $29 per month for their basic plan at the time of writing.\r\n\r\nIt is essential to look at the coming 12-24 months, as changes within your organisation or your sales could significantly impact these fees.\r\n\r\nLet\'s take a quick look at three popular platforms, Magento, Shopify and BigCommerce with some typical examples of changes to your business in the first 12-24 months of operation:\r\n<h3>Startup</h3>\r\nYou\'ve just started your eCommerce site, and there are two members of your team. Your turnover in the first 12 months is £35,000.\r\n<table width=\"348\" cellspacing=\"0\" cellpadding=\"0\">\r\n<thead>\r\n<tr>\r\n<th></th>\r\n<th>Magento</th>\r\n<th>Shopify</th>\r\n<th>BigCommerce</th>\r\n</tr>\r\n</thead>\r\n<tbody>\r\n<tr>\r\n<td><strong>License Fee</strong></td>\r\n<td>$0</td>\r\n<td>$29 / Month</td>\r\n<td>$29.95 / Month</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Year Total</strong></td>\r\n<td>$0</td>\r\n<td>$348</td>\r\n<td>$359.40</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<h3>Growing</h3>\r\nYou\'ve been operating for 12 months, and you\'ve taken on an extra member of staff bringing your total to three. Your turnover in year two is £100,000.\r\n<table cellspacing=\"0\" cellpadding=\"0\">\r\n<thead>\r\n<tr>\r\n<th></th>\r\n<th>Magento</th>\r\n<th>Shopify</th>\r\n<th>BigCommerce</th>\r\n</tr>\r\n</thead>\r\n<tbody>\r\n<tr>\r\n<td><strong>License Fee</strong></td>\r\n<td>$0</td>\r\n<td>$79 / Month</td>\r\n<td>$79.95 / Month</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Year Total</strong></td>\r\n<td>$0</td>\r\n<td>$948</td>\r\n<td>$959.40</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<h3>Established</h3>\r\nYou\'ve been operating for 18 months, and things are going well. You now have six staff members an annual turnover of £200,000 and have branched out with a dedicated wholesale website, each with one module to add free gift functionality.\r\n<table cellspacing=\"0\" cellpadding=\"0\">\r\n<thead>\r\n<tr>\r\n<th></th>\r\n<th>Magento</th>\r\n<th>Shopify</th>\r\n<th>BigCommerce</th>\r\n</tr>\r\n</thead>\r\n<tbody>\r\n<tr>\r\n<td><strong>License Fee</strong></td>\r\n<td>$0</td>\r\n<td>$79 / Month x 2</td>\r\n<td>$79.95 / Month x 2</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Free Gift Extension</strong></td>\r\n<td>$239 (one time)</td>\r\n<td>$29.99 / Month x 2</td>\r\n<td>¢0</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Year Total</strong></td>\r\n<td>$239</td>\r\n<td>$7,895.76</td>\r\n<td>$7,198.80</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\n<h3></h3>\r\n<h3>Extensions, Addons and Apps</h3>\r\nExtensions, addons or apps add additional functionality to your website to fill your needs; this functionality usually comes with additional cost. We briefly saw an example of what can happen when we require additional functionality in the licensing information above. Many SaaS platforms continue the tradition of monthly fees for their apps, so in our previous example, the app that allowed us to offer free gifts cost $29.99 per month, per storefront. Compare that to the self-hosted Magento Open Source platform which allowed us to pay a one-time fee for the same functionality, saving money in the long term. It\'s not uncommon with SaaS solutions to be spending at least a few hundred per month on these extensions.\r\n<h2>Payment Gateways</h2>\r\nA payment gateway allows you to accept credit cards, debit cards and other payment methods such as Apple Pay and Google Pay directly on your website. Many self-hosted platforms have popular payment gateways baked into their solutions. However, SaaS providers usually have custom solutions and will sometimes charge more for third-party payment providers. Again let\'s take a look at three popular eCommerce platforms:\r\n<table cellspacing=\"0\" cellpadding=\"0\">\r\n<thead>\r\n<tr>\r\n<th></th>\r\n<th>Magento</th>\r\n<th>Shopify</th>\r\n<th>BigCommerce</th>\r\n</tr>\r\n</thead>\r\n<tbody>\r\n<tr>\r\n<td><strong>PayPal Fees</strong></td>\r\n<td>2.9% + 30p</td>\r\n<td>2.9% + 30p</td>\r\n<td>1.85% + 18p</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Platform Fees</strong></td>\r\n<td>N/A</td>\r\n<td>Up to 2%</td>\r\n<td>N/A</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\nHere you see that Magento allows PayPal as standard and the charges are those incurred by using PayPal itself. On the other hand, Shopify charges you up to an additional 2% for the privilege of using PayPal and BigCommerce bucks the trend and passes on a specially agreed discount they have through a partnership with PayPal.\r\n<h2>Security Updates</h2>\r\nSecurity is where SaaS usually comes into its own as a hosted, closed platform security updates are applied across the board for all of their customers as and when needed. However, self-hosted sites require a helping hand, which usually means a DIY approach or a maintenance contract with your web agency. You should usually budget at least a few thousand per year for security updates if you aren\'t on a SaaS platform.\r\n<h2>Future Migration</h2>\r\nOne huge negative for SaaS eCommerce solutions is that they aren\'t portable. If at any point, you wish to migrate to a new platform or even if your SaaS provider were to stop operating for any reason you would be left without a site and starting from scratch. When you physically host a website yourself, you can change your hosting provider and take elements from it to use with a new site in the future.','Understanding The Total Cost of Ownership For Your E- Commerce Website','','publish','open','open','','understanding-the-total-cost-of-ownership-for-your-e-commerce-website','','','2026-02-15 13:03:04','2026-02-15 13:03:04','',0,'https://actuate.webpreview.co/2021/01/25/understanding-the-total-cost-of-ownership-for-your-e-commerce-website/',8,'post','',0),(5674,1,'2024-02-05 10:38:06','2024-02-05 10:38:06','','Cost-of-ownership-scaled','','inherit','open','closed','','cost-of-ownership-scaled','','','2024-02-05 10:38:06','2024-02-05 10:38:06','',5673,'https://actuate.webpreview.co/wp-content/uploads/Cost-of-ownership-scaled-1.jpg',0,'attachment','image/jpeg',0),(5675,1,'2024-02-05 10:38:07','2024-02-05 10:38:07','','Ecomm-Conversion-Rates-scaled','','inherit','open','closed','','ecomm-conversion-rates-scaled','','','2024-02-05 10:38:07','2024-02-05 10:38:07','',5673,'https://actuate.webpreview.co/wp-content/uploads/Ecomm-Conversion-Rates-scaled-1.jpg',0,'attachment','image/jpeg',0),(5676,1,'2021-02-08 13:55:55','2021-02-08 13:55:55','<h2>Conquering eCommerce Conversion Rates</h2>\r\nAre you besieged continuously with three-letter acronyms and wish for once that someone would explain the link between SEO, CTR, CRO and KPI\'s? Luckily Actuate is here to help your navigate the internet marketing highway and learn how to conquer eCommerce conversion rates.\r\n<h3>Internet Marketing Glossary</h3>\r\nBefore we move on, it\'s probably handy for most of you to explain what some of these important acronyms relating to internet marketing mean so we\'ve put together a brief guide below.\r\n\r\n<b>CRO </b>or <b>Conversion Rate Optimisation </b>is the act of improving the number of visitors to your website who perform a pre-planned specific action.\r\n\r\n<b>SEO </b>or <b>Search Engine Optimisation </b>is the act of tweaking your websites code or content to perform better on a search engine.\r\n\r\n<b>CTR </b>or <b>Click-Through Rate </b>is the number of clicks that a paid ad or free link to your website receives divided by its number of impressions.\r\n\r\n<b>PPC </b>or <b>Pay-Per-Click </b>is an advertising model whereby you pay only when someone physically clicks on your website\'s link.\r\n\r\n<b>CPC </b>or <b>Cost Per Click </b>is the actual price you pay for each click on your ad in a Pay-Per-Click campaign.\r\n\r\n<b>KPI </b>or <b>Key Performance Indicator </b>is a measure of how well a company is doing regarding meeting its business objectives.\r\n<h3>How To Measure Your eCommerce Conversion Rates</h3>\r\nNow that the explanations are behind us, we can concentrate on working out your conversion rate, indicating how well your website works for you. You can work out your eCommerce conversion rate by taking the number of unique visitors to your website for a given period and dividing by the number of transactions in that same period.\r\n<blockquote cite=\"https://support.google.com/analytics/answer/6014873?hl=en\"><i>\"Ecommerce Conversion Rate is the ratio of transactions to sessions, expressed as a percentage; for example, a ratio of 1 transaction to every 10 sessions would be expressed as an Ecommerce Conversion Rate of 10%.\"</i>\r\n\r\n<cite>Google Analytics Support (<a href=\"https://support.google.com/analytics/answer/6014873?hl=en\">https://support.google.com/analytics/answer/6014873?hl=en</a>)</cite></blockquote>\r\nOnce you have your conversion rates at hand, you can compare the data with industry averages to see how well your website performs.\r\n<h3>Conversion Rate Industry Averages</h3>\r\nRather than trawl the internet to look for industry averages specific to your sector, Actuate has done the work for you. You can reference your eCommerce conversion rates with the information in the table below to see how well you perform. The averages presented below cater to UK retailers, so those reading this article from anywhere other than Great Britain may wish to treat this information with a grain of salt.\r\n<h3>Industry Average Conversion Rate Average Order Value</h3>\r\nArts &amp; Crafts 3.79% £102.62 Baby &amp; Child 0.99% £132.30 Cars &amp; Motorcycles 1.55% £123.79 Electricals &amp; Commercial Equipment 2.23% £78.56\r\n\r\nFashion, Clothing &amp; Accessories 2.44% £81.00 Food &amp; Drink 2.37% £85.89 Health &amp; Wellbeing 3.62% £44.87 Home &amp; Giftware 2.16% £61.40 Kitchen &amp; Appliances 2.48% £46.31 Pet Care 3.28% £86.02 Sports &amp; Recreation 1.75% £76.87\r\n<h3>Raising eCommerce Conversion Rates</h3>\r\nNow you have all the data and can see how well you rank against your industry average we can start to look at how you can increase your eCommerce conversion rates through CRO (Conversion Rate Optimisation). Some of these tips are simple to achieve and highly effective yet are usually missed by agencies who focus their efforts on producing a website that may look appealing but lacks real substance and user-centred design focussed on conversion and sales.\r\n<h3>Chase High-Value Visitors Showing Intent</h3>\r\nSTOP... Just what do we mean when we say high-value visitors showing intent? That\'s just a posh way of saying visitors who are actively searching for your products or services. Statistics show that people who arrive at your website because they have typed in the name of a product or service are much more likely to buy than those who have found you whilst doing other things, such as using social media. What does this all mean? Quite simply if you only have a finite amount of time to attract new visitors, look to attract those who show intent for your products which usually means those coming from search engines.\r\n<h3>Get Rid Of Unnecessary Form Fields</h3>\r\nHow much do you enjoy filling out forms on the internet? If your answer is anything but \"not much\" then you\'re in the minority. The leaner you make your forms, and this includes your checkout, the more people will fill them in. You may enjoy asking people how they found you or if they would like to subscribe to your fun newsletter but will these form fields help you win a sale? If the answer is no, get rid of them! If you dislike the idea of losing them altogether, move them to your thank you page and make them optional.\r\n<h3>Increase Trust In You And Your Brand</h3>\r\nLet\'s face it; we don\'t all have the luxury of our business being a household name, in fact, many times when a visitor arrives at your website they have never heard of you before, so it\'s important to impress them and help increase their trust in your brand. There are many ways to do this, including:\r\n<ul>\r\n 	<li>Having a visually appealing website</li>\r\n 	<li>Listing accreditations and featuring site seals</li>\r\n 	<li>Having a green address bar</li>\r\n 	<li>Showcasing independently gathered reviews</li>\r\n</ul>\r\n<h3>Tweak Your Sites Copy</h3>\r\nWhich is more appealing \"Sign Up\" or \"Sign Up For 10% Discount\"? You probably chose option two, and why wouldn\'t you, everyone likes a discount. By tweaking the copy of your website, you can increase the likelihood of people performing specific actions. You can take this process further by utilising A/B testing and gathering real-world data on how small changes to your website influences sales.\r\n<h3>Create A Sense Of Urgency</h3>\r\nWe\'ve all seen the clips on YouTube showing herds of people trampling each other to get to the crazy, limited offers during Black Friday in the USA. Why do they do it? Because they don\'t want to miss out! Take these same principles and create a sense of urgency on your website. Consider a deal of the week limited to only ten items and show the number of remaining items to your visitors to help capture a sale or promote a \"deal of the day\" with a countdown timer showing how long is left to grab that deal. Simple changes such as these can easily translate into higher conversion rates.','Conquering eCommerce Conversion Rates','','publish','open','open','','conquering-e-commerce-conversion-rates','','','2026-02-15 12:48:06','2026-02-15 12:48:06','',0,'https://actuate.webpreview.co/2021/02/08/conquering-e-commerce-conversion-rates/',7,'post','',0),(5677,1,'2024-02-05 10:38:08','2024-02-05 10:38:08','','Ecomm-Conversion-Rates-1-scaled','','inherit','open','closed','','ecomm-conversion-rates-1-scaled','','','2024-02-05 10:38:08','2024-02-05 10:38:08','',5676,'https://actuate.webpreview.co/wp-content/uploads/Ecomm-Conversion-Rates-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5678,1,'2021-03-01 09:12:52','2021-03-01 09:12:52','<h2>How To Know Your SEO Is Working</h2>\r\nSEO or Search Engine Optimisation is a multi-billion pound industry with a seemingly endless supply of \"experts\" vying for your business. Whether you\'ve signed on the dotted line and engaged one of the many companies offering this service or are attempting to go down the DIY route, how do you know your SEO is working?\r\n<h3>White Hat vs Black Hat</h3>\r\nBefore moving on, it\'s worth explaining the two different types of SEO available to you today. The high quality, reputable practice of search engine optimisation is known as White Hat SEO. The questionable and downright dodgy methods of search engine optimisation are known as Black Hat SEO.\r\n\r\nBelieve it or not, both ways can initially have positive and sometimes excellent results on both your search engine rankings (the position of your site within a search engines index) and the number of visitors to your website. However with SEO, and indeed your website in general, it pays to play the long-game, and at some point, if you or your SEO team rely on black hat techniques, you will pay the price and wish you\'d taken a more wholesale white-hat approach to SEO.\r\n<h3>Spotting Black Hat SEO Techniques</h3>\r\nSo you\'ve engaged the services of an SEO company to manage your SEO efforts... Great! But how would you know if they were taking shortcuts by dipping into the black hat spellbook when it comes to your websites SEO?\r\n\r\nLuckily, Actuate are here to help, and with a little practice you can usually spot things aren\'t right quite quickly, and without blowing our own trumpet, this is when you should cease all work with them and call Actuate on 01244 911360 instead.\r\n\r\nBelow is a typical list of items you should look out for when it comes to your SEO. If you find any of these techniques deployed for your SEO, it should raise serious concerns about the reputability of the company you have hired.\r\n<h3>Keyword Stuffing</h3>\r\nThe act of repeating the keywords you want to rank for with search engines. Keyword stuffing is easy to spot because it doesn\'t read like a natural sentence. For example, \"Our pork shoulder was voted the best pork shoulder by pork shoulder connoisseurs nationally. Not only did they love our pork shoulder, but they also said our pork shoulder was better than other pork shoulders based on the great pork shoulder taste it has.\"\r\n<h3>Plagiarism</h3>\r\nYour website\'s number one asset is unique content, take this away, and search engines know you have nothing of relevancy to offer potential visitors. So if you outsource your copywriting to another company, make sure it\'s written just for you and not plagiarised from other sites. There are manytools to help you check if your content is unique or not; one of them is <a href=\"https://plagiarismdetector.net/\">https://plagiarismdetector.net/</a>.\r\n<h3>Hidden Text</h3>\r\nHiding text full of keywords designed to manipulate search engines but irrelevant to users is an ancient and poor SEO technique. This one is harder to spot unless you know what you\'re looking for, but some methods are easier to spot than others. If someone has hidden text by changing its colour to match your site\'s background, you can usually find it by dragging your mouse over your site\'s content and looking for highlighted information you didn\'t see previously.\r\n<h3>Link Farms</h3>\r\nLink farms are websites built with the primary purpose of linking to other sites. Some less than reputable web firms use them as a way to gain backlinks to your website quickly. These link farms usually have little to no unique content and are seen as spammy by search engines. The links surrounding yours may also be spammy (we\'ve seen links to buy cheap tobacco, Viagra and more next to links for children\'s teddy bears) which means your site gets tarnished by hanging out in the wrong neighbourhood!\r\n<blockquote cite=\"https://moz.com/blog/whiteboard-friday-link-farming\">\"Old McSpammer had a farm, e-i-e-i-oh,\r\nAnd on that farm he built some links, e-i-e-i-oh\r\nWith a backlink here, and a backlink there,\r\nHere a link, there a link,\r\nEverywhere a link, link...\"</blockquote>\r\n<cite>Credit <a href=\"https://moz.com/blog/whiteboard-friday-link-farming\">Scott Willoughby</a></cite>\r\n<h3>Location Spam</h3>\r\nLocal search is big business, and with many people wanting products quickly, the popularity of local search and click and collect is growing. To gain more visitors to clients websites, some un-reputable agencies add several new geo-targeted pages to their clients\' sites each targeting a specific location.\r\n\r\nYou\'ll often see links towards the bottom of the site or in the website footer for these pages which often look like this, \"Chester Plumber, Cheshire Plumber, Manchester Plumber\" and so forth. Each linked to a different page with more keyword spam.\r\n\r\n<i>There are many other types of Black Hat SEO and if you\'re concerned that you may have unwittingly been affected by Black Hat techniques, get in touch with the team here at Actuate who will be more than happy to take a look on your behalf.</i>\r\n<h3>Don\'t Be Fooled By Fancy Reporting</h3>\r\nSEO companies operate in many ways; some offer glossy reports to show you what they have achieved; others prefer a verbal catch-up over coffee and cake. Whatever happens, make sure fancy reporting doesn\'t fool you.\r\n\r\nJust what do we mean when we talk about fancy reporting? Well, imagine you receive a report like this:\r\n<h3>Google Ranking (August 2021)</h3>\r\n<i>Keyword(s) Rank Last Month Rank This Month </i>Pink Apples Chester 104 1\r\n\r\nRed Apples Cheshire - 2\r\n\r\nCrunchy Green Apples Chester 57 1\r\n\r\nImpressive! And that\'s just an example with three sets of keywords, but imagine it scaled up with forty or fifty keywords, now we\'re talking. But if you stop and think we\'re missing one huge and vitally important piece of the puzzle, any guesses? If you said the number of people searching for those keywords, you win a gold star. Anyone can rank highly on search engines for obscure keywords that don\'t receive any searches; the real trick is ranking for high-quality search terms with hundreds if not thousands of searches per month. You have been warned!\r\n<h3>Don\'t Chase Unrelated High Intent Traffic</h3>\r\nFirstly what\'s high intent traffic I hear you shout. High intent traffic usually relates to traffic generated from a search engine that uses keywords indicating that the user is highly motivated to place an order. A great example could be something along the lines of \"McDonald\'s Delivery Birmingham\".\r\n\r\nNow we know what high intent traffic is why shouldn\'t you chase unrelated terms? Looking at our previous example, if we were a burger bar in Birmingham, we may think raising our position in search engines for the phrase \"McDonald\'s Delivery Birmingham\" could be an ideal way to siphon more business our way. You could be right, but there is also a high probability that a user has already made up their mind they want a McDonald\'s branded burger and whatever you do will fall upon deaf ears. Concentrating on other, more generic terms may be a better strategy, for instance, \"Burger Delivery Birmingham\".\r\n\r\nAlways concentrate on keywords and phrases that are more likely to convert, only after thoroughly exhausting these possibilities should you look at longer \"unrelated high intent\" shots with a high probability of bouncing.\r\n<h3>Avoid Ranking Guarantees</h3>\r\nAs a website owner, you\'ve probably had an email or three promising to get you to the number one spot on Google. Be warned that no company can make this guarantee and Google itself warns against such companies.\r\n\r\n<i>\"No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a \"special relationship\" with Google, or advertise a \"priority submit\" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.\"</i>\r\n\r\nGoogle (link to https://developers.google.com/search/docs/beginner/do-i-need-seo )\r\n\r\nDon\'t be put off by genuine companies who can show actual real-world results for their clients and offer estimations of what you should expect. But do steer clear of anyone promising or guaranteeing positions, they are just lying!\r\n<h3>Don\'t Confuse SEO with CRO</h3>\r\nBy now we know that SEO stands for Search Engine Optimisation, but the chances are that the anacronym CRO may have you baffled. CRO stands for Conversion Rate Optimisation which means optimising your website\'s content to help increase the number of conversions (often sales). Whatever you do, don\'t confuse these two objectives, whilst they often overlap if you have hired someone purely for SEO their goal is to get people to your website, nothing more. If you hire someone for CRO their goal is to get your current visitors to convert more, and not attract new visitors to your site. If you want to achieve both goals, then make this clear from the start of your relationship with whoever you chose to engage.\r\n<h3>Partner With Companies Willing To Work</h3>\r\nSo we\'ve concentrated on a lot of the do-nots, but what about the dos? When it comes to SEO, the first thing any genuine and high-quality agency will often do is audit your site as well as those of your direct competitors. By doing this, you get to see the whole picture, including what you are doing right and what you are doing wrong. Without this initial work at the beginning of your relationship, there is no way for an SEO agency to come up with an exact blueprint of what your requirements are. Never be tempted to skip these steps to save money. If you ask a legitimate agency to do so, the answer will usually be no, mainly because it could hamper their efforts and affect your relationship with them negatively.\r\n<h3>Have A Little Patiences</h3>\r\nWhite Hat SEO can have a tremendous effect on the number of organic visitors to your site in the long-term, but it\'s never a quick-fix (which is why Google invented Pay Per Click)! A reputable SEO firm should manage your expectations which usually can take a good twelve months to pay dividends.\r\n\r\nAgain be wary of the Black Hat sellers who often promise results within weeks, which may sound appealing, but when your house of cards comes tumbling down in the longer term, it will take much longer to rebuild.\r\n<h3>Analyse Results Yourself</h3>\r\nIt\'s great leaving everything in the hands of your SEO guru\'s, but it\'s also worth learning the basics of SEO analysis yourself. It\'s quite simple to keep your finger on the pulse of your sites SEO, and with tools such as Google Analytics, it can take just a few minutes out of your busy schedule per month to stay up to date.\r\n\r\nBut why bother with this added work when you don\'t have to? The reason is simple, so you know you\'re not having the wool pulled over your eyes. If you\'re looking at the numbers yourself and are told that \"Last month you had 67,000 visitors\", it\'s easy to see someone isn\'t telling the whole truth when it turns out that you only had 3,400 visitors and 67,000 page views (the number of pages with your site that your actual visitors viewed).\r\n\r\nLearn to use the tools available to you to keep a broad check on what you are told; you\'ll soon learn if you can trust the company you have chosen to work with this way.\r\n<h3>Pro Tip</h3>\r\nLearn to locate these three items each month in your Google Analytics dashboard, which is enough for basic analysis.\r\n<ol>\r\n 	<li>Number of unique visitors to your site for the month. You want these to increase.</li>\r\n 	<li>Top sources of traffic to your website (i.e. Search engines, social media etc.). SEO should focus on organic search engine traffic and inbound links from other websites.</li>\r\n 	<li>Your sites bounce rate as a percentage of traffic. You\'ll be looking for this to decrease if possible or stay steady; however, an increase in bounce rates can indicate a problem with your on site content and not necessarily the SEO work undertaken.</li>\r\n</ol>\r\n<h3>Have A Little Patiences</h3>\r\nWhite Hat SEO can have a tremendous effect on the number of organic visitors to your site in the long-term, but it\'s never a quick-fix (which is why Google invented Pay Per Click)! A reputable SEO firm should manage your expectations which usually can take a good twelve months to pay dividends.\r\n\r\nAgain be wary of the Black Hat sellers who often promise results within weeks, which may sound appealing, but when your house of cards comes tumbling down in the longer term, it will take much longer to rebuild.\r\n<h3>Analyse Results Yourself</h3>\r\nIt\'s great leaving everything in the hands of your SEO guru\'s, but it\'s also worth learning the basics of SEO analysis yourself. It\'s quite simple to keep your finger on the pulse of your sites SEO, and with tools such as Google Analytics, it can take just a few minutes out of your busy schedule per month to stay up to date.\r\n\r\nBut why bother with this added work when you don\'t have to? The reason is simple, so you know you\'re not having the wool pulled over your eyes. If you\'re looking at the numbers yourself and are told that \"Last month you had 67,000 visitors\", it\'s easy to see someone isn\'t telling the whole truth when it turns out that you only had 3,400 visitors and 67,000 page views (the number of pages with your site that your actual visitors viewed).\r\n\r\nLearn to use the tools available to you to keep a broad check on what you are told; you\'ll soon learn if you can trust the company you have chosen to work with this way.\r\n<h3>Pro Tip</h3>\r\nLearn to locate these three items each month in your Google Analytics dashboard, which is enough for basic analysis.\r\n<ol>\r\n 	<li>Number of unique visitors to your site for the month. You want these to increase.</li>\r\n 	<li>Top sources of traffic to your website (i.e. Search engines, social media etc.). SEO should focus on organic search engine traffic and inbound links from other websites.</li>\r\n 	<li>Your sites bounce rate as a percentage of traffic. You\'ll be looking for this to decrease if possible or stay steady; however, an increase in bounce rates can indicate a problem with your on site content and not necessarily the SEO work undertaken.</li>\r\n</ol>','How To Know Your SEO Is Working ','','publish','open','open','','how-to-know-your-seo-is-working','','','2026-02-15 12:35:06','2026-02-15 12:35:06','',0,'https://actuate.webpreview.co/2021/03/01/how-to-know-your-seo-is-working/',6,'post','',0),(5679,1,'2024-02-05 10:38:09','2024-02-05 10:38:09','','Know-Your-SEO-is-Working-scaled','','inherit','open','closed','','know-your-seo-is-working-scaled','','','2024-02-05 10:38:09','2024-02-05 10:38:09','',5678,'https://actuate.webpreview.co/wp-content/uploads/Know-Your-SEO-is-Working-scaled-1.jpg',0,'attachment','image/jpeg',0),(5680,1,'2021-03-08 12:10:05','2021-03-08 12:10:05','<h2>5 eCommerce Predictions And Trends For 2021</h2>\r\nPerhaps the most anticipated year for decades has arrived. Unfortunately, on the stroke of midnight at the end of December 2020, when 2021 finally began, the world\'s problems weren\'t solved, and COVID was still with us. Whilst we don\'t know how the pandemic will end, we can predict with a little more certainty the state of eCommerce for the year, so join us for a trip into the future of e commerce and our top 5 predictions for 2021.\r\n<h3 class=\"list-heading\">Higher Competition &amp; Costs For Customer Acquisition</h3>\r\nDue to the COVID pandemic, global eCommerce sales soured during 2020. Retail eCommerce sales in the UK accounted for 27.5% of total retail sales, and this number will rise even more over the coming years. With more businesses vying for online trade, we\'ve seen the cost for customer acquisition rise as well; this means those relying on paid traffic from the use of PPC (Pay Per Click) and ads on social platforms may need to rethink their strategies.\r\n<h3 class=\"list-heading\">Smart Personal Assistants &amp; Voice Search</h3>\r\nHey Google! Did you know that almost one-quarter of UK households now have a Smart Personal Assistant such as Google\'s Home device or Amazon\'s Echo? According to an EY report, the trend shows no sign of stopping, with 41% of households planning to own one within the next five years. If you haven\'t optimised for voice search, you may find you\'re missing out.\r\n<h3 class=\"list-heading\">Product Fulfilment Matters</h3>\r\nWant to compete in 2021 and beyond? Then take a big look at your eCommerce fulfilment. If your deliveries aren\'t fast, free and sustainable, then you\'re missing a trick, and we\'re not even going to mention branded packaging (wait, we just did)! The majority of consumers in the UK say free shipping has a significant impact on whether they buy from a brand or not, but that\'s just the tip of the iceberg. Consumers now demand fast, same-day or next-day delivery which must also be sustainable. When it comes to differentiating your eCommerce operation from that of your competitors, product fulfilment matters.\r\n<h3 class=\"list-heading\">Marketplaces Continue To Dominate eCommerce Sales</h3>\r\nThe trend of marketplace domination when it comes to online eCommerce sales continues to climb, and it\'s becoming harder for brands to compete with these behemoths. In 2019 nearly two trillion dollars wasspent globally across the top 100 online marketplaces, the big challenge for retailers is to differentiate themselves and woo consumers away to their own websites.\r\n<h3 class=\"list-heading\">Personalisation Becomes Mainstream</h3>\r\nWith 3D printers becoming commonplace and customisation demanding a premium that brands can\'t refuse, personalisation is becoming mainstream. From a personalised Toblerone to customised Nike Air\'s, brands are realising the power of personalisation, and its ability to uplift profits.','5 eCommerce Predictions And Trends For 2021 ','','publish','open','open','','5-e-commerce-predictions-and-trends-for-2021','','','2026-02-15 12:24:35','2026-02-15 12:24:35','',0,'https://actuate.webpreview.co/2021/03/08/5-e-commerce-predictions-and-trends-for-2021/',5,'post','',0),(5681,1,'2024-02-05 10:38:10','2024-02-05 10:38:10','','Ecomm-Trends-2021-scaled','','inherit','open','closed','','ecomm-trends-2021-scaled','','','2024-02-05 10:38:10','2024-02-05 10:38:10','',5680,'https://actuate.webpreview.co/wp-content/uploads/Ecomm-Trends-2021-scaled-1.jpg',0,'attachment','image/jpeg',0),(5683,1,'2024-02-05 10:38:11','2024-02-05 10:38:11','','BMB-New-Site-scaled','','inherit','open','closed','','bmb-new-site-scaled','','','2024-02-05 10:38:11','2024-02-05 10:38:11','',0,'https://actuate.webpreview.co/wp-content/uploads/BMB-New-Site-scaled-1.jpg',0,'attachment','image/jpeg',0),(5684,1,'2021-04-14 13:22:52','2021-04-14 12:22:52','Be honest; what do you know about your customers? More specifically, what are their likes and dislikes, motivations and frustrations. If you\'re honest, the answer may be \"not as much as we\'d like to\". Never fear, this is where customer personas come in, and today, we\'re going to give you an introduction to customer personas and their importance to your business and website.\r\n<h2>What Is A Customer Persona?</h2>\r\nA customer persona is a fictional character representing your ideal customer along with characteristics, likes, dislikes and more. The information used to create customer personas should come from your personal research, analysis of real customers and analytics provided via multiple sources such as Google and Facebook.\r\n\r\nThe more detailed your customer persona, the more value it will have to your business or brand. <b>How Can Customer Personas Help Your Business?</b>\r\n\r\nCustomer personas provide insight into your ideal customer base, allowing you to make informed decisions based on real-world data. These personas will enable you to increase customer experience and, ultimately, your sales. You can use the information in your customer personas across all areas and aspects of your business, including your website.\r\n<h2>How To Create A Customer Persona</h2>\r\nWhile a customer persona can include all sorts of information and data, we recommend concentrating on three key areas when creating your first personas.\r\n<h3>Demographic information</h3>\r\n<ul>\r\n 	<li>age, gender, income, education, occupation</li>\r\n</ul>\r\n<h3>Geographic Information</h3>\r\n<ul>\r\n 	<li>location, country, county, town</li>\r\n</ul>\r\n<h3>Psychographic Information</h3>\r\n<ul>\r\n 	<li>personality, interests, behaviours, lifestyle, values</li>\r\n</ul>\r\nYou should gather the information used to create your customer personas from first-hand experiences such as polling your customers, conducting research and focus groups, as well as secondary information from places such as Google Analytics and Facebook. Remember, the more real-world data you use, the better your personas will turn out to be.\r\n\r\nIt can also help add a representative picture of your customer persona, which usually helps to bring the persona to life.\r\n<h2>Customer Personas For Web Design</h2>\r\nIf using customer personas to influence your new website\'s design and development, it can be helpful to include additional information you may not have thought about when you initially created them. This information should include:\r\n<ul>\r\n 	<li>Their level of tech-savviness.</li>\r\n 	<li>Their knowledge of the web.</li>\r\n 	<li>Their openness to change.</li>\r\n</ul>\r\nThese three critical pieces of information have the power to impact your new website significantly. <b>How Many Personas Should You Have?</b>\r\n\r\nIt\'s easy to get carried away when you start the journey of creating customer personas, but in an ideal world, you should try and limit the number of customer persons to around 4-6. The reason for creating customer personas is so you can tailor your business to the needs of your ideal customers; very rarely will you have more than 4-6 ideal customer types.\r\n<h2>Pulling It All Together</h2>\r\nThe world of website design and development can be hit or miss; with an array of companies competing for your business, it can be hard to sort the good from the bad. If, however, you look for an agency that can give you reasons behind their decisions based on real-world data such as customer personas, then you should be on your way to success.\r\n\r\nThe team at Actuate Digital are happy to help you develop customer personas to support your business efforts and are even available to perform research such as hosting focus groups. Our goal is a lasting partnership with you and your company, fuelled by a successful customer-centric website.\r\n\r\nIf you\'d like to hear more or get together to see what Actuate can do for your business, please contact us today.','An Introduction To Customer Personas And Their Importance To Your Business And Website ','','publish','open','open','','an-introduction-to-customer-personas-and-their-importance-to-your-business-and-website','','','2026-02-15 12:16:36','2026-02-15 12:16:36','',0,'https://actuate.webpreview.co/2021/04/14/an-introduction-to-customer-personas-and-their-importance-to-your-business-and-website/',3,'post','',0),(5685,1,'2024-02-05 10:38:13','2024-02-05 10:38:13','','Customer-Personas-scaled','','inherit','open','closed','','customer-personas-scaled','','','2024-02-05 10:38:13','2024-02-05 10:38:13','',5684,'https://actuate.webpreview.co/wp-content/uploads/Customer-Personas-scaled-1.jpg',0,'attachment','image/jpeg',0),(5686,1,'2021-04-20 09:00:58','2021-04-20 08:00:58','In October 2020 we featured our first local SEO blog post and promised to follow up with a second containing even more tips and tricks to help your website take the lead on search engines in your local area. So without any further introduction, here are five further tips for preparing your site for local SEO.\r\n<h3 class=\"list-heading\">Add Structured Data To Your Website</h3>\r\nStructured data is information provided in the markup (code) of your website that can be read by search engines such as Google and Bing and can be used to enhance your listings and provide them with further details about your site. Structured data can provide geographical information about your business location and other important data such as phone numbers etc.\r\n\r\nCreating structured data doesn\'t have to be hard, Google even has a tool for it which you can find at <a href=\"https://www.google.co.uk/webmasters/markup-helper/?hl=en\">https://www.google.co.uk/webmasters/markup-helper/?hl=en</a>\r\n<h3 class=\"list-heading\">Guest Blogging</h3>\r\nMost people are familiar with the term blog or blogging, but have you considered writing for someone else\'s blog? Guest blogging is becoming increasingly popular and can be great for local SEO.\r\n\r\nImagine you are a picture framing business and collaborate with a local artist by writing a blog article about choosing the right picture frame for new artwork. The post could include links and references to your own business, which should help your search engine rankings, and you\'ll also likely be seen by local visitors to the blog. What more could you want for a few hours of your time?\r\n<h3 class=\"list-heading\">Start Your Own Blog</h3>\r\nWhilst we\'re talking about blogging, consider adding a blog to your own site if you don\'t already have one. Blogs are a great way to keep your website current, which usually means more visitors and better search rankings. When writing blog articles, keep on the lookout for local events or news you can tie in with and write about; this will help with that local SEO. For example, if you\'re running a hotel and one of the Royal Family is visiting the area, write an article about the afternoon teas available at your establishment which are fit for the Royal visit!\r\n<h3 class=\"list-heading\">NAP Consistency</h3>\r\nNo, we\'re not on about getting to bed early, NAP stands for name, address, phone number, and it\'s vitally important that you use the same details across all listings for your business online. Don\'t shorten the word street to st. on some listings or miss lines out on others. Consistency is key here, and it helps with your rankings.\r\n<h3 class=\"list-heading\">Optimise Your Site For Mobile</h3>\r\nGoogle has started to move to a mobile-first policy when it comes to ranking your website. In real terms, this means you should make sure your mobile site is up to scratch, or else you could be missing out.\r\n\r\nBut why has Google done this, you may ask? That\'s easy; most searches are now performed on a mobile device, which means most people will be looking at your website on a mobile device, so it\'s important that your site works well on mobile. Make sure no content is missing and that everything works well, not to mention quickly for mobile visitors.','Getting to grips with local SEO - Part 2 ','','publish','open','open','','getting-to-grips-with-local-seo-part-2','','','2026-02-15 12:15:05','2026-02-15 12:15:05','',0,'https://actuate.webpreview.co/2021/04/20/getting-to-grips-with-local-seo-part-2/',0,'post','',0),(5687,1,'2024-02-05 10:38:14','2024-02-05 10:38:14','','Local-SEO-Part-2-scaled','','inherit','open','closed','','local-seo-part-2-scaled','','','2024-02-05 10:38:14','2024-02-05 10:38:14','',5686,'https://actuate.webpreview.co/wp-content/uploads/Local-SEO-Part-2-scaled-1.jpg',0,'attachment','image/jpeg',0),(5689,1,'2024-02-05 10:38:15','2024-02-05 10:38:15','','Breaking-into-direct-to-consumer-scaled','','inherit','open','closed','','breaking-into-direct-to-consumer-scaled','','','2024-02-05 10:38:15','2024-02-05 10:38:15','',0,'https://actuate.webpreview.co/wp-content/uploads/Breaking-into-direct-to-consumer-scaled-1.jpg',0,'attachment','image/jpeg',0),(5691,1,'2024-02-05 10:38:16','2024-02-05 10:38:16','','Myths-Facts-About-E-Commerce-scaled','','inherit','open','closed','','myths-facts-about-e-commerce-scaled','','','2024-02-05 10:38:16','2024-02-05 10:38:16','',0,'https://actuate.webpreview.co/wp-content/uploads/Myths-Facts-About-E-Commerce-scaled-1.jpg',0,'attachment','image/jpeg',0),(5693,1,'2024-02-05 10:38:17','2024-02-05 10:38:17','','Increasing-Sales-With-Buy-Now-Pay-Later-scaled','','inherit','open','closed','','increasing-sales-with-buy-now-pay-later-scaled','','','2024-02-05 10:38:17','2024-02-05 10:38:17','',0,'https://actuate.webpreview.co/wp-content/uploads/Increasing-Sales-With-Buy-Now-Pay-Later-scaled-1.jpg',0,'attachment','image/jpeg',0),(5695,1,'2024-02-05 10:38:18','2024-02-05 10:38:18','','Writing-a-website-brief-for-your-next-website-project-scaled','','inherit','open','closed','','writing-a-website-brief-for-your-next-website-project-scaled','','','2024-02-05 10:38:18','2024-02-05 10:38:18','',0,'https://actuate.webpreview.co/wp-content/uploads/Writing-a-website-brief-for-your-next-website-project-scaled-1.jpg',0,'attachment','image/jpeg',0),(5696,1,'2021-04-20 10:01:12','2021-04-20 09:01:12','Choosing an eCommerce platform for your business isn\'t the easiest of tasks. Usually, digital agencies\' recommendations play the deciding factor, but with most agencies tending to specialise in a single platform, how do you know the platform you end up with will tick the boxes for you and your business?\r\n\r\nActuate are a little different; we\'ve been at the forefront of eCommerce during our history. Our development team has built websites on several platforms, from Magento and Shopify to WooCommerce and beyond. What we have learnt over the years is that it\'s handy to have one eye on the future of eCommerce and focus on providing the best solutions on a project by project basis. With this in mind, we\'re excited about the possibilities of a reasonably new player in the world of e commerce platforms, Aero Commerce.\r\n\r\nMuch like Actuate, Aero Commerce focuses on delivering incredible customer experiences and provide a flexible platform that grows along with your business.\r\n\r\nTraditionally as eCommerce sites evolve and grow, you find they must move on to different solutions, whether because they need extra functionality, additional speed or better support, it\'s a problem faced all too often within the industry. With each change comes additional costs, not only the cost of re-platforming but also the cost and time involved with training staff on new systems and processes.\r\n<h2>The Aero Difference</h2>\r\nAero Commerce is different because it has been developed with the evolving needs of retailers in mind. In fact, it was developed in collaboration with retailers and focussed on driving revenue and growth whilst minimising costs. But what does \"minimising costs\" mean in real terms?\r\n<h3>Infrastructure</h3>\r\nHere at Actuate, we love Magento 2, but we\'re not afraid to admit it\'s not without its shortcomings; when it comes to site infrastructure, costs can quickly add up. Whilst you may be lucky and get away with using a shared host for Magento 2, a lot of the time, as soon as you start to grow, you will need to realise that a high powered dedicated server is a must.\r\n\r\nAero Commerce, on the other hand, is built to be light and swift, meaning it can be deployed on much cheaper infrastructure without issue. The saving on hosting costs alone could be as much as 80%.\r\n<h3>Functionality</h3>\r\nMany eCommerce platforms, including Magento, Shopify and BigCommerce come with minimal functionality \"out of the box\". Although Aero Commerce is a lean system, it packs a punch with more functionality than major competitors, bringing instant ongoing savings for many retailers.\r\n<h3>Merchant Services</h3>\r\nMany hosted eCommerce platforms such as Shopify and BigCommerce charge a premium for merchant services (taking payment from your customers). Again costs such as these can add up over the year, and utilising a platform without these additional costs can provide you with significant savings.\r\n\r\nAero Commerce also has the power to supercharge your sales because of its speed for the end-user. When pitted against other popular platforms in an average speed test, Aero Commerce easily came out on top.\r\n<ul>\r\n 	<li>Aero Commerce: 1.6 seconds</li>\r\n 	<li>Shopify: 2.2 seconds</li>\r\n 	<li>WooCommerce: 3.3 seconds</li>\r\n 	<li>Magento: 4 seconds</li>\r\n</ul>\r\nIn real terms, this should mean lower bounce rates and happier customers. Aero also excels where other platforms fail and doesn\'t start to slow down as your product catalogue grows larger, great for you and your customers.','Could Aero Commerce Hit The Sweet Spot For Your Business ','','publish','open','open','','could-aero-commerce-hit-the-sweet-spot-for-your-business','','','2026-02-15 12:13:23','2026-02-15 12:13:23','',0,'https://actuate.webpreview.co/2021/04/20/could-aero-commerce-hit-the-sweet-spot-for-your-business/',6,'post','',0),(5697,1,'2024-02-05 10:38:19','2024-02-05 10:38:19','','Could-Aero-be-the-Sweetspot-scaled','','inherit','open','closed','','could-aero-be-the-sweetspot-scaled','','','2024-02-05 10:38:19','2024-02-05 10:38:19','',5696,'https://actuate.webpreview.co/wp-content/uploads/Could-Aero-be-the-Sweetspot-scaled-1.jpg',0,'attachment','image/jpeg',0),(5698,1,'2014-12-18 10:02:07','2014-12-18 10:02:07','We thought we\'d put together a little shopping list for web site owners and aspiring web site owners to use when choosing the right web design agency to work with on their digital projects.\n\nThe field of web design is a bit of a minefield and there are hundreds of digital agencies out there. But choosing the right one is a becoming a harder and harder task especially when you consider how fast the web is evolving.\n\nTo help you weed through the agencies and give you a head start we\'ve come up with 15 points that will help you create a relationship that meets your needs.\n<ol>\n <li>Before you approach an agency make sure you have a brief. Knowing what you want is the first step in approaching a web firm as the more information they have the better response you\'ll get back.</li>\n <li>Have they worked in your field before? Choosing a firm that has experience in building website for your industry or similar industries means that they\'ll understand more about your project and as a rule of thumb should be better equipped to fulfil your needs.</li>\n <li>Don\'t pick the agency from the first meeting. Ask questions and make sure they know what they are on about. Some web agencies are wolves in sheep\'s clothing, with more design agencies moving into the web world or software houses moving into the industry it\'s harder to spot the pro\'s an agency who are focused on the web are going to look after you and your project and have the skills required to fulfil it\'s goals.</li>\n <li>Think about what you\'re asking for. If you don\'t know what it is you want how will they?</li>\n <li>Are they charging you to pitch? If an agency is going to charge you just to find out what you want are they right for you?</li>\n <li>Don\'t ask for too much. The world wasn\'t created in a day and neither are websites, if you ask for the world on a plate your either not going to get it or it\'s going to take forever. Make sure your aims are realistic!</li>\n <li>Work out your budget, knowing what you can invest not only helps you choose your agency but also helps the proposing agency come up with the best solution to fit your budget. There\'s nothing worse that being offered your dream solution only to find out it\'s out of reach.</li>\n <li>Ask for examples! Even young agencies should have a portfolio of work they\'ve completed even if it\'s when they were freelancing or studying</li>\n <li>Do you already have a web infrastructure? If so can the agency support this? prime examples are servers that run ASP need ASP programmers to develop a system for them, or likewise PHP servers normally require you to hire PHP competent developers to ensure there aren\'t additional cost just to host the site.</li>\n <li>Look for companies who use industry standards, there is nothing worse that having a great website, the developers go bust but the code is so unique that the solution has to be rebuilt just to change your address.</li>\n <li>Get the copyright! ask if the developers give the copyright or if you have to pay for it but make sure it\'s yours! at the end of the day you\'re the one paying for it.</li>\n <li>Personality counts. It doesn\'t matter how great a developer is, if you can\'t communicate with them the project will never work.</li>\n <li>Check potential agencies out in the social media, do they have LinkedIn accounts, facebook profile or a twitter feed? These feeds are great avenues to understand the individuals in an agency as well as checking out their competencies.</li>\n <li>Find out what their rates are i.e. daily rates, out of hours support fees and even the average project rate.</li>\n <li>Finally be clear and open with the agencies - the more information you give the more you\'ll get - remember you\'ll be forging a relationship with a firm who will be looking after your solutions for a long time!</li>\n</ol>','15 steps for choosing your web design agency','','publish','open','open','','15-steps-for-choosing-your-web-design-agency','','','2024-06-10 11:03:40','2024-06-10 10:03:40','',0,'https://actuate.webpreview.co/2014/12/18/15-steps-for-choosing-your-web-design-agency/',0,'post','',0),(5699,1,'2024-02-05 10:38:20','2024-02-05 10:38:20','','Planning-for-a-new-site-1-scaled','','inherit','open','closed','','planning-for-a-new-site-1-scaled','','','2024-02-05 10:38:20','2024-02-05 10:38:20','',5698,'https://actuate.webpreview.co/wp-content/uploads/Planning-for-a-new-site-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5701,1,'2024-02-05 10:38:21','2024-02-05 10:38:21','','Magento-2.4-scaled','','inherit','open','closed','','magento-2-4-scaled','','','2024-02-05 10:38:21','2024-02-05 10:38:21','',0,'https://actuate.webpreview.co/wp-content/uploads/Magento-2.4-scaled-1.jpg',0,'attachment','image/jpeg',0),(5702,1,'2021-08-26 08:38:01','2021-08-26 07:38:01','eCommerce customer experience refers specifically to the digital experience a business delivers to their customers. This experience can often trigger an emotional response which will keep the customer coming back time and time again. The digital experience often starts way before your customers will even land on your website, however for the purpose of this insight post this is exactly where we are going to focus on.\r\n\r\nYour website should cater to your customers. When in discovery meetings with clients we often tell them that it doesn’t really matter what they think about their website, it’s their customers’ opinion that is important. Your website should be mindful of the exchanges being made between your brand and the customer. It should invoke a positive, emotional feeling that will ensure your customer is compelled to make their purchase and become a repeat customer. By delivering an optimised and personalised experience you’ll show customers that your business cares.\r\n<h2>Why is eCommerce Customer Experience so important?</h2>\r\nYour eCommerce customer experience can set your company apart from your competitors. By being customer focused you will remove all of those pain points that cause customers to abandon their basket, if they even get that far! Therefore making your company more competitive and ultimately increasing sales and business growth. It is reported that customers will even pay more for the exact same product if the customer experience is great!\r\n\r\nThere are some quick wins that can really enhance your customer experience. Let’s take a look at what you can do today to enhance your website.\r\n<h3 class=\"list-heading\">Make sure the basics are in place.</h3>\r\nBy basics we’re talking about things like navigation, search functionality and product information. It’s reported that almost 80% of customers abandon their purchases because their experience with these pieces of functionality is poor...leading them straight into the arms of your competitor. If you get angry using your website, imagine how your poor customers must feel!\r\n\r\nThink about it from your customers point of view, are your categories structured correctly so that products are easy to find? Could you find your best seller in two clicks? A thoughtful layout will make your site easy to navigate and will reduce abandonment, helping to drive sales.\r\n\r\nConsider adding intelligent search to your website, where AI recognises what the customer is searching for and makes suggestions. You can even add a ‘buy now’ button to the search results making it even faster for the customer to make their purchase.\r\n\r\nMake sure your products have detailed product information. By giving your potential customers as many details as possible you can empower them to make the correct purchasing decision. Creative messaging can also help to highlight some of the key product features, making it even easier for the customer to make their product selection.\r\n<h3 class=\"list-heading\">Inspire your customers</h3>\r\nThere are lots of clever things you can do to inspire your customers’ purchasing decisions. Did you know you can suggest specific products based on the weather report at your customers location? Using geolocation can determine where your customer is and suggest appropriate products. For example, it’s forecast rain in Manchester, perhaps your customer needs a new coat! Use the featured product section to make these suggestions and inspire purchases!\r\n<h3 class=\"list-heading\">Be Mobile Friendly</h3>\r\nIt is reported that over 55% of consumers worldwide make purchases online using their mobile phone. If your website doesn’t offer a streamlined mobile experience you could be missing out on huge sales. The same rules apply for mobile websites as they do desktop. Take it back to the basics and make sure the navigation, search functionality and product information are all present, correct and easy to use.\r\n<h3 class=\"list-heading\">Offer Flexible Delivery Options</h3>\r\nThis is often an overlooked element of customer experience. Offering customers different options for delivery gives them freedom. For example, you might think that offering free standard delivery is a great service, but what if your customer is willing to pay for next day delivery? By offering this as an upgrade your customers are more likely to go through and complete their purchase as you offer what they want.\r\n\r\nWhilst we’re talking about delivery, make sure your delivery options are obvious, where possible have it detailed on the product page. We’ve already discussed how creating a positive emotional response can boost sales, it is also possible to trigger a negative emotional response which should be avoided at all costs. No one likes to get all the way through to the checkout process only to find delivery will take 10 days! This is guaranteed to cause abandoned baskets and potential customers that you’ll probably never see again.\r\n<h3 class=\"list-heading\">Offer Flexible Purchasing Options</h3>\r\nMuch like offering multiple delivery options, offering different payment options is key to a good customer experience. Obviously taking card payments and Paypal is a no brainer, but have you considered adding Klarna, Zip or Clearpay? Adding one of these payment options allows your customers to split their payments over 3 interest free monthly payments which can be extremely convenient for many people. Don’t worry, you still get paid in full at the time of the purchase.\r\n\r\nAfter you’ve made changes to your customer experience you’ll want to know if it has worked. It may sound obvious but speaking with your customers is a great way to gather feedback. Inviting your customers to take part in a survey is a great way to start, you could even offer them a special discount off their next purchase to sweeten the deal. By analysing your customer experience you’ll learn what they like and be able to rectify what they don’t like. Analysing and modifying your customer experience is a continuous task and should not be neglected.','What is “eCommerce Customer Experience” and why does it matter?','','publish','open','open','','what-is-ecommerce-customer-experience-and-why-does-it-matter','','','2026-02-15 12:02:38','2026-02-15 12:02:38','',0,'https://actuate.webpreview.co/2021/08/26/what-is-ecommerce-customer-experience-and-why-does-it-matter/',0,'post','',0),(5703,1,'2024-02-05 10:38:22','2024-02-05 10:38:22','','What-is-Ecommerce-Customer-Experience_-scaled','','inherit','open','closed','','what-is-ecommerce-customer-experience_-scaled','','','2024-02-05 10:38:22','2024-02-05 10:38:22','',5702,'https://actuate.webpreview.co/wp-content/uploads/What-is-Ecommerce-Customer-Experience_-scaled-1.jpg',0,'attachment','image/jpeg',0),(5704,1,'2021-12-08 11:18:42','2021-12-08 11:18:42','<h2>Is your eCommerce website missing a trick?</h2>\nThe ‘New In’ product page is an area of your website dedicated to showcasing your new stock range. It makes it easy for your customers to see what’s new on your website without the need to use any filters. This is especially beneficial for returning customers.\n\nWhy Returning Customers will love your ‘New In’ product page\n\nAny returning customers should be treated like royalty. You already know that they like your products and what you offer as a business as they have already committed to purchasing from you in the past. They are probably already familiar with what your business offers, therefore showing them what is new as quickly and as easily as possible is more likely to generate a sale. Add thoughtful filters to personalise the ‘New In’ product page and help your customers to discover what they didn’t know they were missing from their lives!\n<h3>It doesn’t all need to be ‘New’</h3>\nIt’s a great idea to also showcase your bestsellers on the ‘New In’ product page. ‘Back in stock’ items create a sense of urgency and alert your customers to the fact that they’ve already sold out once before - so be quick! Why not add an extra ‘Selling fast’ flash to the product images to further engage an emotional response and nail that sale!\n<h3>Cross Sell</h3>\nA ‘New In’ product page is a great place for your customers to discover different brands. Returning customers will already be familiar with your products. A ‘New In’ product page gives them the opportunity to fall in love with brands that perhaps they didn’t know you stocked or weren’t even aware of.\n<h3>Keep an eye on your competitors</h3>\nIf you’re not already, it’s a good idea to check out your competitors from time to time. If they have a ‘New In’ product page see how it relates to yours. Are you competitive on pricing? How do your stock levels compare? Are their best sellers the same as yours? If not, why not?\n\nWhen selling like for like goods, it’s a good idea to keep ahead of the competition. Often stock from wholesalers is dispatched on the same day to retailers. Therefore they all appear on the website within a few hours of each other. To stay ahead of the competition, offer pre-orders to your customers. Get your stock on to your website as soon as your order has been accepted by the wholesaler. Your customers will love knowing that they will be the first out there to get the product they’ve been waiting for first!','Why your website should have a ‘New In’ product page','','publish','open','open','','why-your-website-should-have-a-new-in-product-page','','','2024-06-10 11:03:38','2024-06-10 10:03:38','',0,'https://actuate.webpreview.co/2021/12/08/why-your-website-should-have-a-new-in-product-page/',0,'post','',0),(5705,1,'2024-02-05 10:38:23','2024-02-05 10:38:23','','New-In-Product-Page-scaled','','inherit','open','closed','','new-in-product-page-scaled','','','2024-02-05 10:38:23','2024-02-05 10:38:23','',5704,'https://actuate.webpreview.co/wp-content/uploads/New-In-Product-Page-scaled-1.jpg',0,'attachment','image/jpeg',0),(5706,1,'2022-02-23 16:52:26','2022-02-23 16:52:26','<h2>Magento Update: Security Patch.</h2>\r\nLast week Adobe announced a security release for their current Magento platforms 2.3.x and 2.4.x. This security patch covers a serious vulnerability in their platform.\r\n\r\nThe patches MDVA-43395 and MDVA-43443 help to close a arbitrary code execution exploit.\r\n\r\nAll Magento users on 2.3.x and 2.4.x are advised to apply these patches as soon as possible. Users on versions 2.2.x and below are urged to move to 2.4.x as versions 2.2 and below are no longer supported.\r\n<h3>You can find more information on the latest security patches below:</h3>\r\n<ul>\r\n 	<li><a href=\"https://helpx.adobe.com/security/products/magento/apsb22-12.html\">Adobe Security Bulletin</a></li>\r\n 	<li><a href=\"https://support.magento.com/hc/en-us/articles/4426353041293-Security-updates-available-for-Adobe-Commerce-APSB22-12-\">Developer Installation Notes</a></li>\r\n</ul>','Urgent Security Fix for Magento 2.3 & 2.4','','publish','open','open','','urgent-security-fix-for-magento-2-3-2-4','','','2026-02-15 11:58:40','2026-02-15 11:58:40','',0,'https://actuate.webpreview.co/2022/02/23/urgent-security-fix-for-magento-2-3-2-4/',0,'post','',0),(5707,1,'2024-02-05 10:38:25','2024-02-05 10:38:25','','magento-update-scaled','','inherit','open','closed','','magento-update-scaled','','','2024-02-05 10:38:25','2024-02-05 10:38:25','',5706,'https://actuate.webpreview.co/wp-content/uploads/magento-update-scaled-1.jpg',0,'attachment','image/jpeg',0),(5709,1,'2024-02-05 10:38:26','2024-02-05 10:38:26','','Ab-Split-testing-min','','inherit','open','closed','','ab-split-testing-min','','','2024-02-05 10:38:26','2024-02-05 10:38:26','',0,'https://actuate.webpreview.co/wp-content/uploads/Ab-Split-testing-min.png',0,'attachment','image/png',0),(5710,1,'2024-02-05 10:38:27','2024-02-05 10:38:27','','AB-Split-Testing-Blog-Image-R-min','','inherit','open','closed','','ab-split-testing-blog-image-r-min','','','2024-02-05 10:38:27','2024-02-05 10:38:27','',0,'https://actuate.webpreview.co/wp-content/uploads/AB-Split-Testing-Blog-Image-R-min.png',0,'attachment','image/png',0),(5712,1,'2024-02-05 10:38:29','2024-02-05 10:38:29','','5-Reasons-To-Shift-To-E-commerce-Stores-From-Conventional-Stores-scaled','','inherit','open','closed','','5-reasons-to-shift-to-e-commerce-stores-from-conventional-stores-scaled','','','2024-02-05 10:38:29','2024-02-05 10:38:29','',0,'https://actuate.webpreview.co/wp-content/uploads/5-Reasons-To-Shift-To-E-commerce-Stores-From-Conventional-Stores-scaled-1.jpg',0,'attachment','image/jpeg',0),(5714,1,'2024-02-05 10:38:31','2024-02-05 10:38:31','','UX-Design-min','','inherit','open','closed','','ux-design-min','','','2024-02-05 10:38:31','2024-02-05 10:38:31','',0,'https://actuate.webpreview.co/wp-content/uploads/UX-Design-min.png',0,'attachment','image/png',0),(5715,1,'2024-02-05 10:38:32','2024-02-05 10:38:32','','UX-Design','','inherit','open','closed','','ux-design','','','2024-02-05 10:38:32','2024-02-05 10:38:32','',0,'https://actuate.webpreview.co/wp-content/uploads/UX-Design.png',0,'attachment','image/png',0),(5716,1,'2024-02-05 10:38:34','2024-02-05 10:38:34','','5-Reasons-Why-You-Need-UX-Design-for-Startups','','inherit','open','closed','','5-reasons-why-you-need-ux-design-for-startups','','','2024-02-05 10:38:34','2024-02-05 10:38:34','',0,'https://actuate.webpreview.co/wp-content/uploads/5-Reasons-Why-You-Need-UX-Design-for-Startups.jpg',0,'attachment','image/jpeg',0),(5718,1,'2024-02-05 10:38:35','2024-02-05 10:38:35','','asasasasa','','inherit','open','closed','','asasasasa','','','2024-02-05 10:38:35','2024-02-05 10:38:35','',0,'https://actuate.webpreview.co/wp-content/uploads/asasasasa.jpg',0,'attachment','image/jpeg',0),(5719,1,'2024-02-05 10:38:36','2024-02-05 10:38:36','','Coloured-Actuate-Halloween-FI-min-min','','inherit','open','closed','','coloured-actuate-halloween-fi-min-min','','','2024-02-05 10:38:36','2024-02-05 10:38:36','',0,'https://actuate.webpreview.co/wp-content/uploads/Coloured-Actuate-Halloween-FI-min-min.png',0,'attachment','image/png',0),(5720,1,'2024-02-05 10:38:39','2024-02-05 10:38:39','','Featured-Image-8-Tips-to-Dress-up-Your-Website-for-Halloween-in-2022','','inherit','open','closed','','featured-image-8-tips-to-dress-up-your-website-for-halloween-in-2022','','','2024-02-05 10:38:39','2024-02-05 10:38:39','',0,'https://actuate.webpreview.co/wp-content/uploads/Featured-Image-8-Tips-to-Dress-up-Your-Website-for-Halloween-in-2022.jpg',0,'attachment','image/jpeg',0),(5721,1,'2022-10-25 11:00:11','2022-10-25 10:00:11','One of the main reasons why many businesses fail upon launching is because they don’t begin with a solid strategy. A great eCommerce business plan can be used as a roadmap to map the success of your company.\r\n\r\nThese business plans can help your company focus on its main goals while also allowing you to identify any <a href=\"https://www.businessnewsdaily.com/6028-small-ecommerce-challenges.html\" target=\"_blank\" rel=\"noopener\">potential roadblocks</a> that it might face. Not only does it provide you with a better understanding of your business but it also helps evaluate any opportunities and address any weaknesses.\r\n\r\nIf you’ve got an eCommerce business or you’ve considered starting one, you’re probably feeling overwhelmed by the amount of work that goes into it. To help you navigate this complicated process, our experts at <a href=\"https://actuate.webpreview.co/\">Actuate Agency</a> have prepared a list of elements to assist you in creating a successful eCommerce strategy and plan.\r\n\r\nLet’s take a look at these tips.\r\n<h2 class=\"list-heading\">Create an Executive Summary</h2>\r\nYour executive summary should be a clear and concise one-page outline of your business idea. To create an executive summary, you will need to ask and answer certain questions about your business venture:\r\n<h3 class=\"list-heading-alpha\">What Does Your Business Do?</h3>\r\nHere, you can provide a brief and easy-to-understand summary about what your business does, the industry your business is in, whether is it ‘business-to-business (often referred to as B2B) or business-to-consumer’ (B2C), and what products or services it sells or offers.\r\n<h3 class=\"list-heading-alpha\">What Are Your Business Goals?</h3>\r\nHere, you\'ll explain your vision for your business. Outline what you intend to accomplish with your business and how it stands out from its competitors in the market.\r\n<h3 class=\"list-heading-alpha\">What Are You Selling And To Whom?</h3>\r\nProvide a short overview of your products and services and explain why they’re better or more important than your competitors. You should also specify your target audience here.\r\n<h2 class=\"list-heading\">Create a Company Overview</h2>\r\nBy providing a comprehensive overview of your company, your business plan’s reviewers will gain a better understanding of what type of business you run. This overview should include the following topics in detail.\r\n<ol class=\"list-alpha\">\r\n 	<li>Brand Name</li>\r\n 	<li><a href=\"https://companieshouse.blog.gov.uk/2018/07/18/choosing-the-right-business-structure/\" target=\"_blank\" rel=\"noopener\">Business Legal Structure</a></li>\r\n 	<li>Domain Name</li>\r\n 	<li>Business Mission</li>\r\n 	<li>Your Vision</li>\r\n 	<li>Business’s Background Information</li>\r\n 	<li>Your Team</li>\r\n</ol>\r\n<h2 class=\"list-heading\">Conduct a Market Analysis</h2>\r\nUnderstanding your target market is an essential part of growing your business and succeeding in the eCommerce industry. This part of the <a href=\"https://actuate.webpreview.co/services/ecommerce-strategy/\">eCommerce strategy plan</a> will help you study your competitors, learn about consumer demographics, and understand the market potential of your business.\r\n<h3 class=\"list-heading-alpha\">Market Opportunities</h3>\r\nFor your company to make profits, you need solid data to estimate how interested your target market is in your products and services. For this, you need to <a href=\"https://www.meltwater.com/en/blog/customer-behaviour-data-driven-marketing\" target=\"_blank\" rel=\"noopener\">understand your customer’s behaviours</a> as well as your industry’s growth and trends. You can conduct a SWOT analysis (strengths, weaknesses, opportunities and threats) to help you tackle issues that may negatively impact your business.\r\n<h3 class=\"list-heading-alpha\">Competitive Analysis</h3>\r\nBy conducting a <a href=\"https://blog.hubspot.com/marketing/competitive-analysis-kit\" target=\"_blank\" rel=\"noopener\">competitive analysis</a>, you can identify your direct and indirect competitors and find out more about their strengths and weaknesses. Once you’ve determined what you are up against, you can position your brand as a better alternative.\r\n\r\nOur <a href=\"https://actuate.webpreview.co/services/ecommerce-development/\">web development specialists</a> can offer you exceptional eCommerce strategy solutions and help you create an effective roadmap for your business.\r\n\r\n<a href=\"https://actuate.webpreview.co/contact/\">Call us</a> to let us guide you in creating your eCommerce plan.\r\n<h2 class=\"list-heading\">Create a Marketing Plan</h2>\r\nOnce you’ve created a business idea and chosen your niche, you need to make sales. An effective marketing plan will not only drive traffic to your website but also persuade your customers to buy your products.\r\n\r\nAfter determining your campaign budget, you will need to introduce your products and services to your potential customers.\r\n\r\nHere, your online store business plan could benefit from implementing the modern marketing <a href=\"https://blog.oxfordcollegeofmarketing.com/2020/10/08/understanding-the-7ps-of-the-marketing-mix/\">concept of the 7 Ps</a>. These include product, price, place, promotion, packaging, positioning, and people.\r\n<h2 class=\"list-heading\">Create a Financial Plan</h2>\r\nTo create a business plan for an eCommerce startup business, you will need a stable financial plan. Determine if you plan to look for investors, take a business loan, create a crowdfunding campaign, or form an alliance with a wealthy partner.\r\n\r\nYour financial plan will require three major economic analyses: an income statement, a balance sheet, and a cash flow statement.\r\n\r\nThis will help you estimate your revenue and expenses and your required working capital. It will also help you determine your fixed and variable costs, allowing you to optimise your profit margins.','How to Create an Amazing eCommerce Plan to Improve Your Numbers','','publish','open','open','','how-to-create-an-ecommerce-plan','','','2026-02-15 11:44:54','2026-02-15 11:44:54','',0,'https://actuate.webpreview.co/2022/10/25/how-to-create-an-ecommerce-plan/',0,'post','',0),(5722,1,'2024-02-05 10:38:40','2024-02-05 10:38:40','','Actuate-Blog-FI-min','','inherit','open','closed','','actuate-blog-fi-min','','','2024-02-05 10:38:40','2024-02-05 10:38:40','',5721,'https://actuate.webpreview.co/wp-content/uploads/Actuate-Blog-FI-min.png',0,'attachment','image/png',0),(5723,1,'2024-02-05 10:38:40','2024-02-05 10:38:40','','Feature-Image-How-to-Create-an-Amazing-Ecommerce-Plan-to-Improve-Your-Numbers','','inherit','open','closed','','feature-image-how-to-create-an-amazing-ecommerce-plan-to-improve-your-numbers','','','2024-02-05 10:38:40','2024-02-05 10:38:40','',5721,'https://actuate.webpreview.co/wp-content/uploads/Feature-Image-How-to-Create-an-Amazing-Ecommerce-Plan-to-Improve-Your-Numbers.jpg',0,'attachment','image/jpeg',0),(5724,1,'2022-11-08 12:00:59','2022-11-08 12:00:59','In this digital age, anyone can <a href=\"https://www.forbes.com/advisor/business/how-to-start-an-online-store/\" target=\"_blank\" rel=\"noopener\">start an online store</a>, which has resulted in the eCommerce industry becoming highly competitive. As an eCommerce store owner, one of your main priorities should be to provide your customers with a great shopping experience.\r\n\r\nWith so many options available, customers are spoiled for choice. If they make a purchase from your online store and have an unpleasant experience, they’re not likely to return. They may also give your store a bad review, resulting in a loss of potential customers.\r\n\r\nManaging an eCommerce store can be incredibly stressful and you’re likely to make a few unintentional errors along the way, especially if you’re a beginner. That’s why our web development experts at <a href=\"https://actuate.webpreview.co/\">Actuate Agency</a> have made a list of some common eCommerce mistakes that you should avoid especially if you are a beginner.\r\n<h2>Let’s take a look.</h2>\r\n<h3 class=\"list-heading\">Choosing The Wrong eCommerce Platform</h3>\r\nOne of the most important aspects of building an eCommerce business is choosing the right platform. While there are numerous platforms to choose from, some only offer the most basic features while some have additional hidden costs, making them quite expensive.\r\n\r\nThe ideal eCommerce platform will grow with your business. It should have customisable features and options to upgrade as you scale and expand your online business. That’s why you need to conduct thorough research before <a href=\"https://www.sitecore.com/blog/commerce/4-risks-choosing-wrong-ecommerce-platform\" target=\"_blank\" rel=\"noopener\">picking your eCommerce platform</a>.\r\n\r\nAt Actuate Agency, we can help you create your online store on efficient eCommerce platforms like <a href=\"https://actuate.webpreview.co/services/ecommerce-development/shopify-ecommerce/\">Shopify</a>, <a href=\"https://actuate.webpreview.co/magento-ecommerce/\">Magento</a>, or <a href=\"https://actuate.webpreview.co/magento-ecommerce/magento-2/\">Magento 2</a>. If you’ve already got an online store, we can also help you migrate it to a more appropriate platform to enhance your business.\r\n\r\n<a href=\"https://actuate.webpreview.co/contact/\">Get in touch with us</a> to create a satisfying online experience for your customers.\r\n<h3 class=\"list-heading\">Not Understanding Your Target Audience</h3>\r\nYou cannot <a href=\"https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/\">build a successful online business</a> if you don’t understand your product and audience. Instead of simply creating a product and assuming that your customers will buy it, you need to conduct market research to identify their needs.\r\n\r\nBy finding out what’s lacking in the existing options in the market, you can create products and services that will <a href=\"https://blog.hubspot.com/sales/niche-market\" target=\"_blank\" rel=\"noopener\">cater to a niche audience</a>. The attractiveness and affordability of your products and services won’t matter if you’re unable to identify your target market.\r\n\r\nYou should also avoid pricing your products without any research. Gather essential information about your target audience and how you can solve their problems. This will help you appropriately price your products.\r\n<h3 class=\"list-heading\">Not Providing A Great User Experience</h3>\r\nWhen it comes to eCommerce businesses, user experience is everything. One of the most common eCommerce mistakes is having a <a href=\"https://usabilitygeek.com/real-effects-bad-web-design/\" target=\"_blank\" rel=\"noopener\">non-responsive website design</a>. If your users are unable to easily navigate your website, they’re more likely to abandon their shopping cart.\r\n\r\nTo help your potential customers find their desired products, your website should have clear product categories. You also need to ensure that your customers can easily find the contact information as well as shipping and return policies. Regardless of how good your products may be, if your website has too many glitches, it’ll gain a bad reputation.\r\n\r\nOur web design specialists at Actuate Agency can help you create an exceptional online store that provides your customers with a seamless user experience. With a visually appealing and functional website, you can make a great impression on your customers and increase your conversion rates.\r\n\r\n<a href=\"https://actuate.webpreview.co/contact/\">Call us</a> to help you <a href=\"https://actuate.webpreview.co/services/design-ux/\">design an impactful website</a>.\r\n<h3 class=\"list-heading\">Not Effectively Showing Off Your Products</h3>\r\nAnother important aspect of your website is your product pages. Beginners’ eCommerce mistakes often include not providing proper information about products or not presenting products in a clear, attractive manner.\r\n\r\nYour product’s images and videos are the only reference materials your customers have to make a purchasing decision. If poor photography makes your products look unprofessional and unappealing, customers are unlikely to buy them.\r\n\r\nAside from showcasing your products in the best light, you also need to ensure that your <a href=\"https://www.referralcandy.com/blog/product-descriptions-that-sell\" target=\"_blank\" rel=\"noopener\">product descriptions</a> are clear, concise, and persuasive. The descriptions should provide detailed information about your product’s key features and benefits.','4 Common eCommerce Mistakes That Beginners Make (And Should Avoid)','','publish','open','open','','4-common-ecommerce-mistakes','','','2026-02-15 11:37:09','2026-02-15 11:37:09','',0,'https://actuate.webpreview.co/2022/11/08/4-common-ecommerce-mistakes/',0,'post','',0),(5725,1,'2024-02-05 10:38:41','2024-02-05 10:38:41','','Feature-Image-4-Common-eCommerce-Mistakes-That-Beginners-Make-And-Should-Avoid','','inherit','open','closed','','feature-image-4-common-ecommerce-mistakes-that-beginners-make-and-should-avoid','','','2024-02-05 10:38:41','2024-02-05 10:38:41','',5724,'https://actuate.webpreview.co/wp-content/uploads/Feature-Image-4-Common-eCommerce-Mistakes-That-Beginners-Make-And-Should-Avoid.jpg',0,'attachment','image/jpeg',0),(5726,1,'2022-11-22 12:00:05','2022-11-22 12:00:05','With the holiday season approaching, you’re probably wondering if you should prepare your eCommerce website for Christmas. The answer is YES!\r\n\r\nChristmas calls for gifts, decorations and numerous other festive elements. This means that customers will soon begin their holiday shopping, both online and offline. You can capitalise on the holidays and maximise your sales opportunities by creating an eye-catching web presence for the Christmas season.\r\n\r\nRegardless of the occasion, the success of your eCommerce website will depend on four key factors, i.e. design, content, SEO and customer experience. By improving these aspects, you can increase your chances of success for your <a href=\"https://www.hardiegrant.com/au/media/blog/10-of-the-best-christmas-campaigns-past-and-present\" target=\"_blank\" rel=\"noopener\">Christmas retail campaign</a>.\r\n\r\nOur web design experts at <a href=\"https://actuate.webpreview.co/\">Actuate Agency</a> have come up with a few effective tips to help you improve your eCommerce website for Christmas.\r\n<h2>Let’s take a look at these Christmas eCommerce ideas.</h2>\r\n<h3 class=\"list-heading\">Design Your Website</h3>\r\nBy dressing up your website for the holidays, you will not only improve the look and feel of your page but also provide a festive and memorable experience for your customers. An attractive Christmas website is sure to bring you and your customers into the holiday spirit.\r\n\r\nYour <a href=\"https://blog.hubspot.com/marketing/holiday-homepage-design-examples\" target=\"_blank\" rel=\"noopener\">website’s holiday theme</a> can include a festive colour palette and Christmas-y fonts, illustrations and photographs. Decorate your call-to-action buttons by adorning them with snowflakes, gift icons, Christmas trees and other festive elements. Give your social media icons a simple yet attractive Christmas-y touch that will encourage customers to click on them.\r\n\r\nAt Actuate Agency, our web design specialists can help you create the most striking Christmas eCommerce website, one that is sure to make a lasting impression on your customers. We can provide you with the best designs to enhance your website’s visual appeal and give it a festive feel.\r\n\r\n<a href=\"https://actuate.webpreview.co/contact/\">Get in touch with us</a> to create a holiday-themed website.\r\n<h3 class=\"list-heading\">Prioritise Customer Experience</h3>\r\nThere are numerous benefits to focusing on customer experience, such as improving customer satisfaction and increasing your opportunities to cross-sell and up-sell your products. That’s why one of the best Christmas eCommerce ideas is to find simple and effective ways to <a href=\"https://www.moengage.com/blog/7-ways-to-improve-customer-experience-for-your-ecommerce-website/\" target=\"_blank\" rel=\"noopener\">improve your customers’ shopping experience</a>.\r\n\r\nCapture your customers’ feedback in real-time by providing them with live chat tools. This will help you find out if your customers are satisfied with your website experience. By improving your customer experience, you can yield more conversions and revenue, retain your customers and ensure that they come back for more.\r\n\r\nDuring the holiday season, your customers may have several questions about your products, services, shipping policies, return policies and more. Your Christmas eCommerce website’s customer service team should be able to efficiently solve these queries to ensure that your customers have a good shopping experience.\r\n<h3 class=\"list-heading\">Improve Mobile Responsiveness</h3>\r\nDuring Christmas or any other occasion, people often prefer shopping on their smartphones. This is because it’s more convenient and they might not always have access to a desktop. That’s why you need to adapt your Christmas eCommerce website to be mobile-friendly.\r\n\r\nBy <a href=\"https://digitalhabitus.com.au/blog/5-reasons-why-your-business-will-benefit-from-a-mobile-friendly-website\" target=\"_blank\" rel=\"noopener\">creating a mobile-friendly website</a>, you can not only provide an excellent user experience but you can also effectively increase your sales conversion rates. If your website is already adapted to mobile devices, now is the best time to test it. Confirm that it works efficiently and will not cause any problems when the web traffic increases.\r\n\r\nAn unresponsive website can be quite frustrating for your customers as it will slow down their shopping process. When it comes to eCommerce websites, customer satisfaction will depend on the speed, simplicity and overall quality of the website. The highly-skilled web developers and designers at Actuate Agency can help you create an exceptional Christmas eCommerce website with a mobile-first approach.\r\n\r\n<a href=\"https://actuate.webpreview.co/contact/\">Call us</a> to help you provide your customers with a satisfying mobile shopping experience.\r\n<h3 class=\"list-heading\">Create Gift Guides</h3>\r\nOne of the most effective Christmas eCommerce ideas is to <a href=\"https://squareup.com/gb/en/townsquare/how-to-create-a-holiday-gift-guide\" target=\"_blank\" rel=\"noopener\">create gift guides for the holiday season</a>. With people scrambling to find the perfect gifts for their loved ones, you have a great opportunity to inspire your shoppers with some creative and festive gift ideas.\r\n\r\nAs these guides can be separated into different sections, your customers will easily be able to find exactly what they’re looking for. This also gives you a chance to showcase your top-selling products and highlight how beneficial they are when paired with other products.\r\n\r\nTo ensure that your gift guides are unique and thoughtful, you could also provide options to personalise certain Christmas-y products. Let your customers add personalised messages to Christmas t-shirts, sweaters, ornaments, etc.','How to Setup Your eCommerce Website for Christmas: 4 Tips to Boost Sales','','publish','open','open','','tips-for-ecommerce-website-for-christmas','','','2026-02-15 11:35:25','2026-02-15 11:35:25','',0,'https://actuate.webpreview.co/2022/11/22/tips-for-ecommerce-website-for-christmas/',0,'post','',0),(5727,1,'2024-02-05 10:38:42','2024-02-05 10:38:42','','Feature-Image-How-to-Setup-Your-eCommerce-Website-for-Christmas-4-Tips-to-Boost-Sales','','inherit','open','closed','','feature-image-how-to-setup-your-ecommerce-website-for-christmas-4-tips-to-boost-sales','','','2024-02-05 10:38:42','2024-02-05 10:38:42','',5726,'https://actuate.webpreview.co/wp-content/uploads/Feature-Image-How-to-Setup-Your-eCommerce-Website-for-Christmas-4-Tips-to-Boost-Sales.jpg',0,'attachment','image/jpeg',0),(5728,1,'2022-12-06 12:00:00','2022-12-06 12:00:00','During the holiday season, there is bound to be a surge in both online and offline shopping. People all over the world are under pressure to find the best gifts for their loved ones and get a head start on their Christmas shopping.\r\n\r\nAlong with an increase in shoppers, comes an increase in competition. If you’d like your eCommerce store to stay ahead of your competitors, you’ll need to adopt effective <a href=\"https://en.wikipedia.org/wiki/Pricing_strategies\" target=\"_blank\" rel=\"noopener\">pricing strategies</a>. While consumers are looking to buy more, they’re also looking to spend less, which is why they are likely to be enticed by great deals and discounts.\r\n\r\nBy offering the right types of discounts, you can maximise your holiday sales opportunities, prevent shoppers from abandoning their carts and encourage new customers to try your brand.\r\n\r\nAt <a href=\"https://actuate.webpreview.co/\">Actuate Agency</a>, our experts can provide you with a variety of <a href=\"https://actuate.webpreview.co/services/ecommerce-strategy/\">eCommerce strategies</a> and solutions to help you increase your AOV.\r\n\r\nIn this article, we’re going to discuss the meanings and importance of discount pricing strategies and AOVs. We\'ve also come up with a few effective holiday discount pricing strategies to help you attract customers.\r\n<h2>What is a Discount Pricing Strategy?</h2>\r\nDiscount pricing is a promotional pricing strategy where the original prices of products and services are lowered, with the ultimate goal of increasing sales. By applying discounts to products via sales, bundles, codes or coupons, you can encourage your customers to buy more products.\r\n\r\nA reduced price often causes customers to perceive the discounted product as more valuable. Deep discounts and flash sales have proven to be highly effective in <a href=\"https://www.oberlo.in/blog/website-traffic\" target=\"_blank\" rel=\"noopener\">increasing website traffic</a> and improving conversion rates and revenues.\r\n\r\nIn order to properly activate and monitor your holiday pricing strategies and discounts, you’ll need an efficient eCommerce platform. At Actuate Agency, our eCommerce experts can provide you with the best platform to help you smoothly grow and maintain your online business. We work with high-quality eCommerce platforms like <a href=\"https://actuate.webpreview.co/magento-ecommerce/\">Magento</a>, <a href=\"https://actuate.webpreview.co/services/ecommerce-development/shopify-ecommerce/\">Shopify</a> and <a href=\"https://actuate.webpreview.co/services/ecommerce-development/aero-ecommerce/\">Aero</a> to offer the best results.\r\n\r\n<a href=\"https://actuate.webpreview.co/contact/\">Call us</a> for effective holiday pricing tips and tricks.\r\n<h2>What is Your Average Order Value?</h2>\r\nThe average amount of money spent by your customers on each transaction is called your <a href=\"https://www.bigcommerce.com/ecommerce-answers/what-average-order-value/\" target=\"_blank\" rel=\"noopener\">average order value (AOV)</a>. You can increase your AOV by convincing your customers to buy more products and spend more money at your eCommerce store.\r\n\r\nThe average order value formula is your total revenue/your number of orders.\r\n\r\nAnother similar eCommerce metric is the average basket value, which measures the number of items that your online store sells per transaction.\r\n<h2>Holiday Discount Pricing Strategies</h2>\r\nThere are numerous ways to increase your AOV and drive traffic to your website. Let’s check out a few helpful discount tactics.\r\n<h3 class=\"list-heading\">Buy One, Get One Free</h3>\r\nThe BOGO discount is one of the top performing pricing strategies in the eCommerce industry. It is used by multiple brands and has been quite successful in boosting sales.\r\n\r\nIn this pricing strategy, you can give away a free product that’s either exactly the same or related to the one being purchased by your customer. The customer will then only have to pay for the product with the higher value.\r\n<h3 class=\"list-heading\">First-time Customer Discounts</h3>\r\nAs Christmas shoppers are often looking for the best holiday deals and offers, this is your opportunity to attract new customers to your online store. New visitors will often judge your website within the first few seconds, which is why you need to make a good first impression to keep them browsing.\r\n\r\nAside from adding some attractive <a href=\"https://actuate.webpreview.co/ecommerce/tips-for-ecommerce-website-for-christmas/\">Christmas decor to your website</a>, you can also offer first-time customer discounts. Customers are more likely to try out new brands if they can purchase the products for a lower price.\r\n\r\n<a href=\"https://actuate.webpreview.co/contact/\">Get in touch with us</a> to help you add a festive touch to your eCommerce store and creatively display your holiday discounts.\r\n<h3 class=\"list-heading\">Cross-selling, Up-selling and Bundling</h3>\r\n<a href=\"https://www.leadsquared.com/cross-selling-strategies/\" target=\"_blank\" rel=\"noopener\">Cross-selling</a> and up-selling are great ways to increase your AOV. While up-selling promotes more expensive and upgraded products, cross-selling convinces customers to buy complementary products alongside their main purchase.\r\n\r\nSimilarly, you can create product bundles, allowing customers to buy more at a lower price. You can also let your customers create their own customised bundles and packages. These strategies can be adapted within your website’s product pages, shopping carts or checkout process.','Holiday Discount Pricing Strategies: 3 Ways to Increase Your AOV','','publish','open','open','','effective-holiday-discount-pricing-strategies','','','2026-02-15 11:30:57','2026-02-15 11:30:57','',0,'https://actuate.webpreview.co/2022/12/06/effective-holiday-discount-pricing-strategies/',0,'post','',0),(5729,1,'2024-02-05 10:38:43','2024-02-05 10:38:43','','Feature-Image-Holiday-Discount-Pricing-Strategies-3-Ways-to-Increase-Your-AOV-1','','inherit','open','closed','','feature-image-holiday-discount-pricing-strategies-3-ways-to-increase-your-aov-1','','','2024-02-05 10:38:43','2024-02-05 10:38:43','',5728,'https://actuate.webpreview.co/wp-content/uploads/Feature-Image-Holiday-Discount-Pricing-Strategies-3-Ways-to-Increase-Your-AOV-1.jpg',0,'attachment','image/jpeg',0),(5730,1,'2022-12-20 12:00:07','2022-12-20 12:00:07','E-commerce has given businesses an incredible opportunity to grow their customer base, brand image and business. With an eCommerce business, your customers can purchase your products anytime and anywhere. It <a href=\"https://actuate.webpreview.co/digital-strategy/understanding-the-total-cost-of-ownership-for-your-e-commerce-website/\">saves you the expenses of a retail store</a> and makes business smoother and easier.\r\n\r\nHowever, to take your business online, you may require a solid eCommerce platform. This is where Shopify eCommerce comes in.\r\n\r\nShopify has been a prominent eCommerce platform and contains everything you need to successfully run your eCommerce business. Shopify offers security as well as flexibility for your eCommerce store and allows you to create multiple pages with an in-built online editor.\r\n\r\nYou can also sell in multiple different places due to the integration of local language support, making it easier to <a href=\"https://actuate.webpreview.co/?p=5133&amp;preview=true\">connect with a broader range of customers</a>.\r\n\r\nLet us take an in-depth look at why Shopify eCommerce is one of the best online platforms for businesses.\r\n<h2>5 Reasons Why Shopify is the eCommerce King</h2>\r\n<h3 class=\"list-heading\">Shopify Gives Businesses a Hosted Solution</h3>\r\nWhen you are looking to launch your online business, you likely need web hosting, which can be a real challenge. You need a considerable amount of technical support to host a shopping cart. This can be difficult for <a href=\"https://actuate.webpreview.co/web-design/4-reasons-startups-need-ux-design/\">startups, who do not have the time</a> and technical support to get this done.\r\n\r\nShopify, however, offers a cloud-based setup to solve this problem. It is a hosted platform where you do not have to look into setting up servers or databases. The cloud setup lets you access your store from anywhere at any time. All you require are your admin login credentials and a secure Internet connection.\r\n\r\nMoreover, payments become easier as well. Shopify supports you with your <a href=\"https://gocardless.com/guides/posts/payment-gateways/\" target=\"_blank\" rel=\"noopener\">payment gateway</a> and also looks after any returns or refunds for you.\r\n<h3 class=\"list-heading\">Shopify Offers In-built Business Marketing Tools</h3>\r\nAnother reason why Shopify is the best eCommerce platform is that it offers businesses in-built marketing tools that can considerably lower the actual costs of business and product marketing. This enables you to add unique elements to your eCommerce pages—like <a href=\"https://themeisle.com/blog/meta-description-examples/\" target=\"_blank\" rel=\"noopener\">meta titles</a>, unique URLs and more—to increase page visibility.\r\n\r\nBesides, with Shopify eCommerce, you can also optimise your store based on your preference. Not only that, Shopify also lets you integrate your shop into various social media sites, like Facebook, Twitter, Pinterest and more. This helps you market products to a larger audience, as well as <a href=\"https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/\">increase your brand visibility</a>.\r\n<h3 class=\"list-heading\">Shopify Gives You Increased Speed and Security</h3>\r\nFor any eCommerce website to be successful, you need to ensure that your <a href=\"https://actuate.webpreview.co/ecommerce/what-is-ecommerce-customer-experience-and-why-does-it-matter/\">customers have a smooth shopping experience</a>. If they can navigate through your website easily, they are more likely to purchase from you. Shopify makes this possible by ensuring that your web pages have a great loading speed and that they retain customers.\r\n\r\nMoreover, Shopify also ensures that your online business is absolutely secure. It offers the best service in terms of security and integration among payment providers. Shopify also includes an in-built speed checker that lets customers complete their payments within a good loading time.\r\n<h3 class=\"list-heading\">Shopify Offers a Payment Gateway</h3>\r\nOne of the key elements to running a successful eCommerce business is to have a fast, smooth and easy payment process. If you have a payment gateway that is slow and full of errors, your customers are more likely to abandon their cart.\r\n\r\nHowever, Shopify eCommerce is integrated with a large number of payment gateways that let your customers make their payments with ease. Moreover, they also offer their own payment gateway without transaction fees.\r\n<h3 class=\"list-heading\">Shopify’s Advanced Functionalities</h3>\r\nWith Shopify, you will also be able to avail advanced functionalities with a plugin or an application. This will let you download, install and customise your online shop. Shopify also offers additional features, like inventory management, accounting and business reporting.\r\n\r\nIn addition to that, you will also find options like email autoresponders, which can help automate your responses to customers about common queries. With such features, it becomes considerably easier to run your business on autopilot if, for example, you are away.','5 Reasons Shopify is Stealing eCommerce Market Share','','publish','open','open','','shopify-ecommerce-benefits','','','2026-02-15 11:28:27','2026-02-15 11:28:27','',0,'https://actuate.webpreview.co/2022/12/20/shopify-ecommerce-benefits/',0,'post','',0),(5731,1,'2024-02-05 10:38:44','2024-02-05 10:38:44','','Feature-Image-5-Reasons-Shopify-is-Stealing-E-commerce-Market-Share-2','','inherit','open','closed','','feature-image-5-reasons-shopify-is-stealing-e-commerce-market-share-2','','','2024-02-05 10:38:44','2024-02-05 10:38:44','',5730,'https://actuate.webpreview.co/wp-content/uploads/Feature-Image-5-Reasons-Shopify-is-Stealing-E-commerce-Market-Share-2.jpg',0,'attachment','image/jpeg',0),(5732,2,'2023-01-03 12:00:20','2023-01-03 12:00:20','The main objective of an eCommerce website is to gain more traffic and sell more products. There are several factors that go into achieving a successful eCommerce business but UX design plays a big part towards it.\r\n\r\nThe core of great UX design is to provide a smooth, logical and satisfying shopping experience. On top of that, a good visual design will help your brand image, taking your business to new heights.\r\n\r\nAn eCommerce UX design plays a major role in the first impressions of your website. These impressions can be positive or negative and can impact your sales. Statistics show that around 75% of visitors abandon their cart if they’re unhappy with their eCommerce shopping experience.\r\n\r\nTherefore, it’s a good idea to leave the UX design process in the hands of the professionals at Actuate Agency. We can help provide an excellent user-friendly experience and improve your brand image.\r\n\r\nTo help you understand the need for good UX design, we’ve made a list of the benefits that it can provide for your eCommerce website.\r\n<h2>Let’s get started!</h2>\r\n<h3 class=\"list-heading\">Increases Conversion Rate</h3>\r\nOn an eCommerce website, customers have to entrust their personal data and money to your business. However, they won’t enter that information if your <a href=\"https://www.lcn.com/blog/7-tips-to-make-your-website-look-more-professional/\" target=\"_blank\" rel=\"noopener\">website doesn’t look professional and trustworthy</a>.\r\n\r\nIf users don’t feel comfortable on your website, they won’t spend a lot of time navigating your page. On top of that, they won’t purchase the products on your website because you’ll have lost credibility in their head.\r\n\r\nYou might have the best products for your audience but if you don’t present them well on your website, you’re bound to fail. A great user experience can help you gain that important credibility, increasing your conversion rate.\r\n<h3 class=\"list-heading\">Reduces Overload of Information</h3>\r\nWhen you provide too much information to your website visitor, they become distracted and lose focus on the product. It’s one of the most <a href=\"https://actuate.webpreview.co/ecommerce/4-common-ecommerce-mistakes/\">common mistakes made by eCommerce companies</a>. Instead, eCommerce websites must provide the necessary information to improve their SEO ranking.\r\n\r\nWhile it’s important to display the product’s description, it won’t matter if you fail to present it properly. Due to this, you need the experts at Actuate Agency to create a good experience for your users.\r\n\r\nWe can help your website provide specific information in the right place. <a href=\"https://actuate.webpreview.co/services/design-ux/\">UX eCommerce designs</a> help consumers purchase products quicker and increase sales.\r\n\r\nThis is because consumers don’t have to spend a lot of time and effort to get the information they want about the product.\r\n<h3 class=\"list-heading\">Boosts Engagement</h3>\r\nOne of the main objectives of using UX design on eCommerce websites is to make users more involved in the shopping experience. <a href=\"https://actuate.webpreview.co/services/design-ux/\">Good UX designs</a> can help customers feel like they can interact well with your website.\r\n\r\nIt should consist of a straightforward design that catches the user’s eye and impacts their shopping experience positively. You should also ensure that the experience is unique and separates you from your competitors.\r\n\r\nConsistent design and tone can help you achieve more user engagement and it also provides a good brand image. If you don’t focus on these two elements, you may create confusion among users and they’ll <a href=\"https://blog.hubspot.com/marketing/why-people-leave-your-website\" target=\"_blank\" rel=\"noopener\">lose interest in your website</a>.\r\n\r\nTherefore, you must make sure that the elements are interactive and create a need for exploring other pages on your website. The <a href=\"https://actuate.webpreview.co/contact/\">experts at Actuate Agency</a> can help you provide good UX design for your eCommerce visitors.\r\n<h3 class=\"list-heading\">Increases Customer Loyalty</h3>\r\nCustomers will begin to become loyal to your eCommerce website if you consistently provide a good experience. This means that your website can receive an increased retention rate.\r\n\r\nBy taking customer feedback and catering to their needs with an <a href=\"https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/\">effective eCommerce plan</a>, you will create a good impression. This also helps consumers become familiar with the product and develop a good relationship with the company.\r\n\r\nDue to this, you’ll need good UX designs for your website to create the most efficient and enjoyable experience. We can help take customer feedback and provide necessary <a href=\"https://actuate.webpreview.co/services/design-ux/\">UX design changes to your eCommerce website</a>.\r\n\r\nThis ensures that your customers are consistently <a href=\"https://www.swiftlocalsolutions.com/blog/6-ways-you-can-improve-your-customers-shopping-experience-and-increase-sales-without-spending-a-bunch-of-money\" target=\"_blank\" rel=\"noopener\">satisfied with the shopping experience</a>, keeping them loyal to your company.','4 Reasons Good UX Design is Crucial to an eCommerce Website','','publish','open','open','','ux-design-for-ecommerce-websites','','','2026-02-15 13:42:46','2026-02-15 13:42:46','',0,'https://actuate.webpreview.co/2023/01/03/ux-design-for-ecommerce-websites/',0,'post','',0),(5733,1,'2024-02-05 10:38:45','2024-02-05 10:38:45','','Reasons-Good-UX-Design-is-Crucial-to-an-eCommerce-Website-scaled','','inherit','open','closed','','reasons-good-ux-design-is-crucial-to-an-ecommerce-website-scaled','','','2024-02-05 10:38:45','2024-02-05 10:38:45','',5732,'https://actuate.webpreview.co/wp-content/uploads/Reasons-Good-UX-Design-is-Crucial-to-an-eCommerce-Website-scaled-1.jpg',0,'attachment','image/jpeg',0),(5734,1,'2024-02-05 10:38:46','2024-02-05 10:38:46','','VNU_M653_09-min','','inherit','open','closed','','vnu_m653_09-min','','','2024-02-05 10:38:46','2024-02-05 10:38:46','',5732,'https://actuate.webpreview.co/wp-content/uploads/VNU_M653_09-min.png',0,'attachment','image/png',0),(5735,1,'2023-01-17 12:00:28','2023-01-17 12:00:28','eCommerce has evolved rapidly over the years and lots of businesses and companies have entered the online market. While this side of the business can be beneficial, competition is at an all-time high.\r\n\r\nIf you’re a small business entering the eCommerce market, you need to stand out from the crowd. While investing money into developing your eCommerce website plays a crucial role, it doesn’t guarantee success.\r\n\r\nYou need to plan strategically to attract more customers and ensure that they purchase your products. For instance, having a thought-out marketing strategy can help you reach a wider audience, regardless of your business’ size.\r\n\r\nThere are many aspects you can focus on, depending on the type of products and services that you offer. However, there are some basics that you’ll need to cover to facilitate growth for your eCommerce business.\r\n\r\nTo help you out, we’ve created a list of eCommerce strategy tips for small businesses to help you gain more sales.\r\n<h2>Let’s get started!</h2>\r\n<h3 class=\"list-heading\">Highlight New Products</h3>\r\nA common eCommerce strategy for beginners is to highlight certain products on your website. We highly recommend putting your new products and services in the spotlight, because they will have a higher appeal.\r\n\r\nYou can promote these products and services on different social platforms and link to your eCommerce website. If you put the new item on your main page, this helps consumers purchase it quickly.\r\n\r\nHighlighting and promoting new products plays a crucial role if you’re a small business looking to build an online presence. It can cause customers to stay on their toes if they want to buy your products, especially if you have limited stock.\r\n\r\nSeveral aspects go into making this <a href=\"https://actuate.webpreview.co/services/ecommerce-strategy/\">eCommerce strategy</a> successful for small businesses. We recommend taking the help of experts, like the <a href=\"https://actuate.webpreview.co/contact\">ones at Actuate Agency</a>, to help grow your eCommerce business.\r\n<h3 class=\"list-heading\">Offer More Payment Options</h3>\r\nIf you’re running an eCommerce website, it’s essential to provide a lot of payment options for your customers. This allows for a seamless purchase experience and appeal to a wide range of consumers. It also helps to reduce cart abandonment rates, increasing your sales.\r\n\r\nMake sure to add payment options that have proper security and comply with regulations. This shows customers that you care about providing them with a premium and safe shopping experience.\r\n\r\nAdditionally, make sure to <a href=\"https://actuate.webpreview.co/web-design/4-reasons-startups-need-ux-design/\">provide good UX design</a> as it gives a more premium feel to your website. It can get your customers to trust you, increasing the chances that they’ll purchase from you.\r\n<h3 class=\"list-heading\">Provide Discounts</h3>\r\nDiscounts provide an incentive for your web traffic to purchase your products and services. This is an effective eCommerce strategy for small businesses that are looking to get new customers.\r\n\r\n<a href=\"https://www.invespcro.com/blog/ecommerce-discount-pricing-strategies/\" target=\"_blank\" rel=\"noopener\">Products with discount prices</a> are eye-catching on a website and customers feel good about buying at a lower price. If you want to get more sales by providing a discount, we recommend advertising them on your website.\r\n\r\nThe location of the discounts, any promotions and the timing can have a big impact on your conversion rate. You can take advantage of your website design to provide these discounts to your customers.\r\n\r\nIn such cases, we recommend using our <a href=\"https://actuate.webpreview.co/services/ecommerce-development/\">Aero and Shopify eCommerce development services</a>. These development applications provide more versatility, helping you implement <a href=\"https://actuate.webpreview.co/services/ecommerce-strategy/\">more eCommerce strategies</a> on your website.\r\n<h3 class=\"list-heading\">Optimise Your Website Content</h3>\r\nOptimising your content is an effective way to grow your eCommerce website, especially if you’re a small business. It can help you gain more visitors that can easily turn into potential customers.\r\n\r\nIt doesn’t matter how many features you can provide on your products, they won’t come out on the top of Google search results if your content isn’t optimised. If you optimise the content and come up with <a href=\"https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/\">an effective eCommerce plan</a>, you can generate more sales.\r\n\r\nDue to this, you must take a look at the product pages on your website and optimise them to attract your target audience. You can optimise your eCommerce website by providing a <a href=\"https://actuate.webpreview.co/services/design-ux/\">better user experience, design</a> and content.','4 Useful eCommerce Strategy Tips for Small Businesses to Get Started','','publish','open','open','','ecommerce-strategy-tips-for-small-businesses','','','2026-02-15 11:23:41','2026-02-15 11:23:41','',0,'https://actuate.webpreview.co/2023/01/17/ecommerce-strategy-tips-for-small-businesses/',0,'post','',0),(5736,1,'2024-02-05 10:38:50','2024-02-05 10:38:50','','ecommerce-strategy-for-beginners','','inherit','open','closed','','ecommerce-strategy-for-beginners','','','2024-02-05 10:38:50','2024-02-05 10:38:50','',5735,'https://actuate.webpreview.co/wp-content/uploads/ecommerce-strategy-for-beginners.jpg',0,'attachment','image/jpeg',0),(5737,1,'2023-01-31 12:00:14','2023-01-31 12:00:14','If you’ve been looking to start an eCommerce store or already run one, you may notice Magneto 2 is a popular option. It’s used by around 200,000 websites and helps to provide a unique eCommerce experience.\r\n\r\nHowever, many eCommerce websites use the older version, also known as Magneto to run their online store. If that’s the case with your website, we highly recommend upgrading it to Magneto 2.\r\n\r\nThe application provides many useful features that contribute towards providing a high-quality shopping experience to customers. To emphasise further on this point, we’ve created a list of benefits that your business can gain by using Magento 2 on their eCommerce store.\r\n<h2>Let’s get started!</h2>\r\n<h3 class=\"list-heading\">Improve Website Performance</h3>\r\nOne of the biggest benefits of Magento 2 is that it provides improved performance compared to its predecessor. The application has an advanced indexer that provides answers to a visitor’s queries quickly.\r\n\r\nMagneto 2 also updates the store data frequently, including catalogues and prices to improve the overall performance of your store. It ensures that your web pages load quickly, improving the user experience.\r\n\r\nIt’s crucial because if your website takes more than a couple of seconds to load, it can double your bounce rate. Therefore, if you choose Magento 2 for your eCommerce store, we can <a href=\"https://actuate.webpreview.co/web-design/4-reasons-startups-need-ux-design/\">provide you with a good UX design</a>, giving customers with a better shopping experience.\r\n<h3 class=\"list-heading\">Mobile-Friendly</h3>\r\nCustomers have begun to use their smartphones for online shopping. In fact, more than half of mobile users have made online purchases on their devices. Your business needs to ensure that its eCommerce store is easily accessible to phone users.\r\n\r\nFortunately, Magento provides a mobile-friendly experience, ensuring your eCommerce store is accessible to eCommerce users. It also provides a mobile-friendly checkout experience, which is crucial if you want to increase your conversion rate.\r\n\r\n<a href=\"https://actuate.webpreview.co/magento-ecommerce/magento-2/\">The Magento 2 platform</a> provides responsive design themes for all devices. You can design and provide an eCommerce site that can be used on different devices.\r\n<h3 class=\"list-heading\">Advanced SEO Features</h3>\r\nThe best way to gain more visitors to your eCommerce site is through an organised search. Many people use search engines like Google to find their desired products. Due to this, it’s crucial to have a <a href=\"https://actuate.webpreview.co/services/maintain-optimise/\">properly optimised website</a>, if you’re looking to gain more sales.\r\n\r\nTo help you out, <a href=\"https://actuate.webpreview.co/magento-ecommerce/magento-2/\">Magento 2</a> offers many advanced SEO features you’ll need to get on top of these search pages. The platform has been made keeping SEO in mind and allows users to implement many unique SEO tactics.\r\n\r\nSome SEO features on Magento 2 include meta implementation, SEO titles, data snippets for product pages and more. The platform can provide <a href=\"https://actuate.webpreview.co/services/design-ux/\">great UX design on your website</a> while keeping it SEO-friendly.\r\n<h3 class=\"list-heading\">Customisable Security Features</h3>\r\nYou need to focus on your security if you want visitors to trust your eCommerce website. Customers have to submit sensitive information like credit card details to purchase products from your website, which they won’t do if they don’t feel secure.\r\n\r\n<a href=\"https://actuate.webpreview.co/magento-ecommerce/magento-2/\">The Magento 2 platform</a> provides you with options and lets you add multiple levels of security permissions. It gives your website the defence it needs against <a href=\"https://www.nytimes.com/guides/privacy-project/how-to-protect-your-digital-privacy\">potential data breaches and bot attacks</a>.\r\n\r\nThe developers also actively release security updates to cover for any vulnerabilities on the website. Overall, tools like 2FA, SSL and other security features ensure that you can keep your online store safe.\r\n<h3 class=\"list-heading\">UX Design Freedom</h3>\r\nAll businesses have unique styles and branding, depending on the product or service they sell. Therefore, if you want to stand out from your competitors, you’ll need the freedom to customise your website.\r\n\r\nOne of the biggest advantages of the <a href=\"https://actuate.webpreview.co/magento-ecommerce/magento-2/\">Magento 2 platform</a> is that it provides various themes, extensions, and custom web development features. The platform also allows you to implement a One Step checkout process.\r\n\r\nIt helps allows users to check out quickly and reduces your website’s cart abandonment rate. These features ensure<a href=\"https://www.prnewsblog.com/news/tech/14415/5-tips-to-creating-an-exceptional-user-experience-for-your-website/\" target=\"_blank\" rel=\"noopener\"> the user experience is top-notch</a>, bringing your brand in a positive light.\r\n\r\nWith user-friendly features like quick view, friendly designs and the options to view the website in multiple languages, <a href=\"https://actuate.webpreview.co/magento-ecommerce/magento-2/\">Magneto 2</a> could be the best platform for your website.','5 Amazing Benefits of Using Magento 2 for Your eCommerce Store','','publish','open','open','','benefits-magento-2','','','2026-02-15 11:21:31','2026-02-15 11:21:31','',0,'https://actuate.webpreview.co/2023/01/31/benefits-magento-2/',0,'post','',0),(5738,1,'2024-02-05 10:38:51','2024-02-05 10:38:51','','benefits-of-magento-2','','inherit','open','closed','','benefits-of-magento-2','','','2024-02-05 10:38:51','2024-02-05 10:38:51','',5737,'https://actuate.webpreview.co/wp-content/uploads/benefits-of-magento-2.jpeg',0,'attachment','image/jpeg',0),(5739,2,'2023-02-14 13:42:14','2023-02-14 13:42:14','Shopify has grown into one of the largest eCommerce platforms in the world and every company is looking to use it. Due to this, the competition in the eCommerce industry is at an all-time high, and you need to work on standing out from the rest.\r\n\r\nOne of the best ways to get the edge on your competitors is to use Shopify to its complete potential. This includes making use of the interface, store design and more.\r\n\r\nWhile you’re working on these aspects of your eCommerce website, it’s crucial to keep its primary purpose in mind, getting customers to buy your products. The experts at Actuate Agency help companies use best practices to build a successful Shopify store.\r\n\r\nTo help you out, we’ve made a list of the best practices for Shopify to help you <a href=\"http://inbusinessworld.com/7-ways-to-grow-your-online-business-and-increase-revenue/\" target=\"_blank\" rel=\"noopener\">gain more sales and traffic</a>. These tips are easy to follow and could be the answer to how to make your Shopify shop look good.\r\n<h2>Let’s get started!</h2>\r\n<h3 class=\"list-heading\">Take Advantage of Visual Hierarchy</h3>\r\nYour website is a visual medium that communicates with your customers. Whenever you’re looking to develop a website, it’s crucial to organise your content in a way that catches the attention of your customers.\r\n\r\nIn other words, you need to create a strong visual hierarchy on your eCommerce website. This helps website viewers know where they should look and how they should navigate your website.\r\n\r\nWe recommend using large images and texts to showcase products or deliver certain information to your website. Users are more likely to be drawn to bigger graphics, making it highly likely that they will click on them.\r\n\r\nThe experts at Actuate Agency understand the importance of visual hierarchy in a Shopify store design. Therefore, if you’re looking for a <a href=\"https://actuate.webpreview.co/services/ecommerce-development/shopify-ecommerce/\">reliable Shopify UX designer</a>, you should <a href=\"https://actuate.webpreview.co/contact/\">contact us today</a>!\r\n<h3 class=\"list-heading\">Make Navigation Easier</h3>\r\nYour Shopify store should be easy to navigate and visitors should be able to find the items they desire. Studies have shown that visual appeal and navigation are two crucial factors in leaving a good first impression on visitors.\r\n\r\nYou must avoid overwhelming a visitor with options and keep things simple in terms of navigation. You must carefully consider how you want to organise items on your website and create categories.\r\n\r\nWork on reducing the number of clicks it takes for a visitor to reach their desired product. To do this, we recommend grouping similar products and services into a single page. Don’t forget to prioritise the pages that are crucial for you and your customers, and ensure that they’re featured on the homepage.\r\n\r\nYou don’t have to try something unique when it comes to navigation. Choosing an effective way to navigate is simply choosing what will work best for your specific website. Therefore, we recommend <a href=\"https://actuate.webpreview.co/\">hiring someone experienced</a> when it comes to <a href=\"https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/\">developing an effective eCommerce website</a>.\r\n<h3 class=\"list-heading\">Make a Smooth Checkout Process</h3>\r\nSurveys suggest that around a whopping 70% of online shoppers <a href=\"https://www.optimizely.com/optimization-glossary/shopping-cart-abandonment/\" target=\"_blank\" rel=\"noopener\">don’t complete the checkout process</a>. While there are several factors that prevent users from completing a transaction, you must work on creating a smooth checkout process on your website.\r\n\r\nHere are some suggestions to create a seamless checkout experience on your eCommerce website\r\n<ul>\r\n 	<li>Create a clean UI to ensure that customers feel secure entering their sensitive information</li>\r\n 	<li>Keep a clean layout to help users focus on checkout</li>\r\n 	<li>Allow your customers to check out on the website without having to register</li>\r\n 	<li>Guide customers on what step they’re on (if your website uses a multi-step checkout process)</li>\r\n</ul>\r\nTaking these steps ensures that shoppers are satisfied with the checkout process. It could make a <a href=\"https://cxl.com/ways-to-increase-your-conversion-rate/\" target=\"_blank\" rel=\"noopener\">massive difference to the conversion rate</a>, helping your business grow.\r\n\r\nIf you’re looking to create a smooth checkout experience on your Shopify store, we highly recommend taking the <a href=\"http://actuate.agency/contact\">help of the experts at Actuate Agency</a>. They can provide the best ways to improve the customer checkout experience.','Maximising Customer Experience: 3 Best Practices for Shopify','','publish','open','open','','maximising-customer-experience-3-best-practices-for-shopify','','','2026-02-15 13:41:53','2026-02-15 13:41:53','',0,'https://actuate.webpreview.co/2023/02/14/maximising-customer-experience-3-best-practices-for-shopify/',0,'post','',0),(5740,1,'2024-02-05 10:38:53','2024-02-05 10:38:53','','shopify-best-practices-min','','inherit','open','closed','','shopify-best-practices-min','','','2024-02-05 10:38:53','2024-02-05 10:38:53','',5739,'https://actuate.webpreview.co/wp-content/uploads/shopify-best-practices-min.jpg',0,'attachment','image/jpeg',0),(5741,1,'2023-02-28 12:00:05','2023-02-28 12:00:05','One of the most common mistakes eCommerce websites make is not being mobile-friendly. While it’s crucial for businesses to focus on creating an effective website to be viewed from computers, it’s equally important to give mobile users the same attention.\r\n\r\nStatistics state that more than half of online shoppers use mobile devices instead of desktops. In other words, you’re likely missing out on a large audience who could be interested in purchasing your products and services.\r\n\r\nNot only that but if you put in the time and effort to make your website mobile-friendly, there are several other ways your business can benefit. In this article, we’ll explore the advantages of having a mobile-friendly website and how it can benefit your business.\r\n<h2>Why is mobile-first so important?</h2>\r\n<h3 class=\"list-heading\">Easier to Access</h3>\r\nIn today’s age, a large majority of people use their mobile devices as a form of entertainment, more than those who use TVs. Therefore, they’re more likely to spot your products on a Google page or a mobile advertisement than on a regular desktop.\r\n\r\nHowever, if your customers see and want to purchase a product on their phone, you need to ensure that your website is mobile-friendly. If your product pages take time to load on a smartphone, these customers will get frustrated and <a href=\"https://sendoso.com/blog/5-reasons-why-customers-dont-buy/\" target=\"_blank\" rel=\"noopener\">not purchase the product</a>.\r\n\r\nDue to this, it’s crucial to ensure that your eCommerce website loads quicker and has a good design. If you want to make your website mobile-friendly, you should consider taking the help of experts, like the <a href=\"https://actuate.webpreview.co/about/\">ones at Actuate Agency</a>.\r\n<h3 class=\"list-heading\">Better SEO Opportunities</h3>\r\nEver since 2015, Google has prioritised keeping mobile-friendly websites at the top of their search results. In other words, if your eCommerce site isn’t mobile-friendly, the chances of your website appearing at the top of search results are very low.\r\n\r\nWhile search engine algorithms tend to change frequently, having a mobile-friendly website is always going to be a positive factor. It opens up various opportunities for your products to <a href=\"https://blog.hubspot.com/insiders/climb-to-the-top-of-google-search-results\" target=\"_blank\" rel=\"noopener\">appear at the top of search results</a>.\r\n\r\nWith the right website optimisation, you could gain a lot of visitors and traffic to your website. This also means that you’re bound to gain a boost in sales if you keep your eCommerce pages accessible on smartphones.\r\n<h3 class=\"list-heading\">Provides Better User Experience</h3>\r\nWhenever people visit an eCommerce website, they expect a clean and <a href=\"https://actuate.webpreview.co/web-design/4-reasons-startups-need-ux-design/\">straightforward user experience</a>. Your mobile-friendly website shouldn’t have any clutter and should direct visitors to the page they want to reach. This will help to improve user engagement and provide a satisfying experience.\r\n\r\nA short screen helps users to easily navigate through their smartphone. On top of that, if you have an <a href=\"https://actuate.webpreview.co/services/design-ux/\">effective UX design</a>, people may also share your product pages with others on social media platforms.\r\n\r\nToday, mobile websites tend to provide a better user experience compared to their desktop counterparts. This is because people often search online on their phones for products and services. Due to this, it’s crucial to work with experts to <a href=\"https://actuate.webpreview.co/services/design-ux/\">gain an amazing UX design</a> for your website on mobile.\r\n<h3 class=\"list-heading\">Better Conversion Rate</h3>\r\nWhile you want more visitors to your website, you also want them to convert. Fortunately, mobile websites provide better conversion rates compared to traditional websites. In other words, people are more likely to purchase a product or service from their phones.\r\n\r\nAn effective mobile-friendly website also reduces bounce rates and provides more user engagement. This is because mobile users tend to stay on your website longer and are more likely to <a href=\"https://www.activatedesign.co.nz/Blog/Welcome-Back-9-Tips-to-Generate-Repeat-Visitors-to-your-Site/\" target=\"_blank\" rel=\"noopener\">visit your website again</a>.\r\n\r\nThis allows you to create a community and encourages customers to come back and purchase more products. Due to this, it’s important to make your website stand out from the competition with <a href=\"https://actuate.webpreview.co/services/ecommerce-strategy/\">effective eCommerce strategies</a>.','4 Advantages of Having a Mobile-friendly eCommerce Website','','publish','open','open','','advantages-mobile-friendly-e-commerce-website','','','2026-02-15 11:16:48','2026-02-15 11:16:48','',0,'https://actuate.webpreview.co/2023/02/28/advantages-mobile-friendly-e-commerce-website/',0,'post','',0),(5742,1,'2024-02-05 10:38:55','2024-02-05 10:38:55','','mobile-friendly-ecommerce-website','','inherit','open','closed','','mobile-friendly-ecommerce-website','','','2024-02-05 10:38:55','2024-02-05 10:38:55','',5741,'https://actuate.webpreview.co/wp-content/uploads/mobile-friendly-ecommerce-website.jpg',0,'attachment','image/jpeg',0),(5743,2,'2023-03-14 09:55:34','2023-03-14 09:55:34','Today, people prefer to do everything online, including shopping. Due to this, there’s no better time than now to have an eCommerce website. It can provide you with more exposure and could lead to more sales and profit.\r\n\r\nHowever, due to its rising popularity, many businesses have hopped on the eCommerce bandwagon, making competition fierce. That’s why you need to ensure your eCommerce website stands out from the crowd.\r\n\r\nOne of the best ways to achieve this goal is to have a great eCommerce website design. Your website should use the right fonts, graphics, and words that captivate your visitors, making it tempting for them to buy your products and services.\r\n\r\nHowever, there are many factors towards creating a great eCommerce website design. It can be overwhelming for you to understand what you need to do to take a step in the right direction.\r\n\r\nIn such cases, we recommend taking the help of UX and web design experts, like the ones at Actuate Agency. Additionally, you can take some steps on your own to create an engaging eCommerce website design.\r\n\r\nTo help you out, we’ve made a list of tips you should follow to create an effective and <a href=\"https://actuate.webpreview.co/web-design/4-reasons-startups-need-ux-design/\">interactive eCommerce store design</a>.\r\n<h2>The secrets to engaging websites</h2>\r\n<h3 class=\"list-heading\">Keep it Simple</h3>\r\nOne of the biggest rules to creating an engaging eCommerce website is by keeping it simple. Unfortunately, many businesses make the mistake of adding too many features and options to their website. A large number of features will overwhelm the customer, causing them to leave the site.\r\n\r\nDue to this, when you want to create an eCommerce website, having a simple design is always better. The more features you add to your website, the more distracting it’s for a potential customer.\r\n\r\nCreating a simple <a href=\"https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/\">eCommerce website design with a proper plan</a> ensures that your visitors are focused on finding the products they want and purchasing them. Otherwise, you’re simply losing engagement and potential sales on your website.\r\n\r\nThat’s why we recommend finding the balance between keeping your website unique and simple <a href=\"https://actuate.webpreview.co/services/ecommerce-development/\">during the development process</a>. It can leave a good impression on customers and make it more likely for them to purchase products from your website.\r\n<h3 class=\"list-heading\">Create a Brand Image</h3>\r\nWhen people shop online, they’re more likely to purchase from an established brand instead of a faceless eCommerce website. <a href=\"https://rockcontent.com/blog/brand-trust/\">Brands create a sense of trust</a> among customers and it plays a crucial role, especially when you have sensitive data like credit card information.\r\n\r\nIf you want to build a good relationship with your customers, you must put some serious effort into branding. It distinguishes you from your competitors and plays a massive role in leaving an impression on your audience.\r\n\r\nWhen you’re looking to create an engaging eCommerce design, it needs to match your brand. If you aren’t sure about your brand, take the time to work towards creating one before you start designing.\r\n\r\nIf you’re looking to <a href=\"https://actuate.webpreview.co/services/ecommerce-strategy/\">effectively execute your brand into your eCommerce website</a>, you should take the help of web design experts, like the ones at <a href=\"https://actuate.webpreview.co/services/ecommerce-development/\">Actuate Agency</a>. They have years of experience in creating websites that leave a good brand impression.\r\n<h3 class=\"list-heading\">Use Colours and Images to Your Advantage</h3>\r\nColours are another critical element of creating an engaging eCommerce design. By using the <a href=\"https://www.verywellmind.com/color-psychology-2795824\">psychological factors behind colours</a>, you can use it to gain more sales and engagement from your visitors.\r\n\r\nDifferent colours can bring a range of unique emotions, causing them to take action. Therefore, if you want to increase your website conversion rate, you need to take complete advantage of these colours.\r\n\r\nAfter choosing the right colours, you need to choose the right images for your eCommerce website. Always aim to <a href=\"https://medium.com/swlh/why-high-quality-photos-are-important-to-your-business-739aed2e88a7\">showcase high-quality pictures on your website</a>, or it could leave a bad impression.\r\n\r\nIf you’re selling products on your website, product images are the only way people can visually analyse them. It plays a critical role in their decision-making process, and you must ensure that you leave a positive impression.\r\n\r\nIt’s one of the crucial you should consider while <a href=\"https://actuate.webpreview.co/services/maintain-optimise/\">maintaining and optimising</a> to create an engaging eCommerce website.','3 Tips to Create an Engaging eCommerce Website Design','','publish','open','open','','engaging-ecommerce-website-design','','','2026-02-15 13:41:53','2026-02-15 13:41:53','',0,'https://actuate.webpreview.co/2023/03/14/engaging-ecommerce-website-design/',0,'post','',0),(5744,1,'2024-02-05 10:38:56','2024-02-05 10:38:56','','Web-design-min','','inherit','open','closed','','web-design-min','','','2024-02-05 10:38:56','2024-02-05 10:38:56','',5743,'https://actuate.webpreview.co/wp-content/uploads/Web-design-min.png',0,'attachment','image/png',0),(5745,1,'2023-03-28 08:52:52','2023-03-28 07:52:52','The eCommerce industry is rapidly evolving and businesses are choosing to buy and sell their products online. However, you need to make sure that your business can remain competitive and meet the demands of modern customers.\r\n\r\nDue to this, you should work on providing a reliable eCommerce website and the first step is choosing the right eCommerce platform. If you’re looking to create a modern and powerful eCommerce platform, <a href=\"https://actuate.webpreview.co/services/ecommerce-development/aero-ecommerce/\">Aero</a> could be the right choice for your business.\r\n\r\nThe Aero eCommerce platform has proven to be one of the best in recent times and provides you with the freedom of creating an attractive eCommerce platform. There are several ways Aero eCommerce can take your website to new heights.\r\n\r\nIn this article, we’ll dive into the advantages of choosing Aero eCommerce and how it can benefit your business.\r\n<h2>So why Aero?</h2>\r\n<h3 class=\"list-heading\">Better Performance</h3>\r\nOne of the biggest benefits of Aero eCommerce is the performance it provides to reduce your loading time. As you may know, slow speeds on eCommerce websites are one of the biggest reasons for poor conversion rates and high bounce rates.\r\n\r\nStudies have shown that the conversion rate drops by four per cent for every additional second your website takes to load. Due to this, you can’t afford to have a website with high loading times.\r\n\r\nTo ensure your website has minimal loading time, Aero eCommerce takes advantage of modern technology to provide quick page loading speed, helping to increase your conversion rate without <a href=\"https://actuate.webpreview.co/ecommerce/ux-design-for-ecommerce-websites/\">compromising your web design</a>.\r\n\r\nThe quick speed makes a massive difference in a customer\'s online shopping experience, making them more likely to buy your products. It also ensures your customers are happy with your website, making them more likely to come back when they next want to buy a product or service.\r\n<h3 class=\"list-heading\">Flexibility</h3>\r\nWhen you’re looking to create a unique eCommerce website, your platform needs to be flexible. In other words, the platform should allow your business to customise its store according to its personal needs and preferences.\r\n\r\nThe Aero eCommerce platform provides various customisation options, allowing your business to adapt. The modern interface allows you to make changes to adapt to changing marketing conditions and customer demands, like ensuring<a href=\"https://actuate.webpreview.co/ecommerce/advantages-mobile-friendly-e-commerce-website/\"> your website is mobile-friendly</a>.\r\n\r\nThe options provided by the platform also ensure that you have everything you need to provide a great user experience. With the proper settings, your eCommerce website can offer features like <a href=\"https://www.coveo.com/blog/personalized-product-recommendations-in-ecommerce/\">personalised recommendations</a> and a quick checkout process.\r\n\r\nThis ensures your customers are satisfied and your business receives more positive reviews. However, we recommend working with <a href=\"https://actuate.webpreview.co/services/ecommerce-development/aero-ecommerce/\">Aero eCommerce experts at Actuate Agency</a> to implement these features effectively on your website.\r\n<h3 class=\"list-heading\">Streamlined Operations</h3>\r\nAnother benefit of Aero eCommerce is that it allows your website to have properly streamlined operations. This ensures that your business can eliminate redundancies, reduce manual labour and reduce errors. This allows your business to work more efficiently and helps you gain more sales.\r\n\r\nThis feature of Aero eCommerce can help businesses to work quickly and efficiently. It allows businesses to <a href=\"https://actuate.webpreview.co/ecommerce/maximising-customer-experience-3-best-practices-for-shopify/\">provide a better customer experience</a>, with effective order processing and shopping. This leads to fewer customer complaints, more positive reviews and increased customer loyalty.\r\n\r\nIt also provides businesses with the opportunity to <a href=\"https://swankyagency.com/importance-of-data-ecommerce/\">collect and manage their data</a> more effectively. Some of the data that you can receive from the platform include sales trends and inventory levels on your eCommerce website.\r\n\r\nIf you’re looking for ways to streamline your eCommerce business, you should consider <a href=\"https://actuate.webpreview.co/contact/\">working with the professionals at Actuate Agency</a>. It reduces room for error when you’re trying to automate processes on your eCommerce site.','3 Benefits of Aero eCommerce You Should Know as a Business Owner','','publish','open','open','','benefits-of-aero-ecommerce','','','2026-02-15 11:12:50','2026-02-15 11:12:50','',0,'https://actuate.webpreview.co/2023/03/28/benefits-of-aero-ecommerce/',0,'post','',0),(5746,1,'2024-02-05 10:38:57','2024-02-05 10:38:57','','benefits-of-aero-ecommerce','','inherit','open','closed','','benefits-of-aero-ecommerce-2','','','2024-02-05 10:38:57','2024-02-05 10:38:57','',5745,'https://actuate.webpreview.co/wp-content/uploads/benefits-of-aero-ecommerce.jpg',0,'attachment','image/jpeg',0),(5747,1,'2023-04-13 06:26:17','2023-04-13 05:26:17','As online shopping continues to take over the retail industry, it’s important for eCommerce businesses to stay up-to-date. The first step many businesses take is choosing the right eCommerce platform to sell their products on. When it comes to making this decision, Shopify is the clear winner.\r\n\r\nThe platform provides a wide range of options and ensures you can provide everything your potential customers need. On top of that, Shopify continues to add new updates and features to its website, giving limitless possibilities.\r\n\r\nHowever, you need to make sure you’re using the right features and ensuring the user experience continues to stay simple and fresh. Due to this, we highly recommend <a href=\"https://actuate.webpreview.co/contact/\">taking the help of the experts at Actuate Agency</a> to bring much-needed changes to your website.\r\n\r\nYou need to stay up-to-date with the latest trends and innovations to ensure your customers are satisfied with your website. To help you out, we’ve made a list of Shopify eCommerce trends you should be aware of to stay ahead of the competition.\r\n<h2>Shopify Trends</h2>\r\n<h3 class=\"list-heading\">Making Your Website Mobile-friendly</h3>\r\nOne of the Shopify eCommerce trends you have to hop on is making your website mobile-friendly. In 2022, around fifty per cent of overall eCommerce sales came from mobile devices. On top of that, these numbers are expected to keep climbing in the coming years and should be a <a href=\"https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/\">part of your eCommerce plan</a>.\r\n\r\nDue to this reason, Shopify store owners need to optimise their websites for mobile devices to <a href=\"https://actuate.webpreview.co/ecommerce/maximising-customer-experience-3-best-practices-for-shopify/\">provide seamless shopping experiences to their customers</a>. This includes having a responsive design, easy navigation and faster load times on mobile devices.\r\n\r\nIf you don’t optimise your website for mobile devices, you’re potentially missing out on a large number of sales. Therefore, if you’re looking to make your website mobile-friendly, we recommend taking the help of eCommerce developers, like the <a href=\"https://actuate.webpreview.co/services/ecommerce-development/\">ones at Actuate Agency</a>.\r\n<h3 class=\"list-heading\">Personalisation</h3>\r\nThe Shopify website has begun to provide personalisation for customers in their eCommerce store. This helps to provide a unique and tailored shopping experience. Today, you can take advantage of customer data and behaviour to provide many unique and personalised features.\r\n\r\nThis includes personalised product recommendations, targeted email campaigns, and features that resonate with individual customers. It makes the shopping experience more enjoyable for visitors, ensuring they stay on your website for longer.\r\n\r\nOn top of that, if you show customers products that are relevant to their interests, the chances of them making a purchase increase significantly. It’ll also ensure that your website stands out to customers compared to non-personalised eCommerce websites.\r\n\r\nThere are many ways to add personalised features to your Shopify store. However, this Shopify eCommerce trend needs to be applied properly to keep your visitors invested. Due to this, if you have a local eCommerce website in Manchester, you should take the help of <a href=\"https://actuate.webpreview.co/\">eCommerce experts</a> from that area.\r\n<h3 class=\"list-heading\"> Social Commerce</h3>\r\nOver the years, people have begun to spend a significant amount of time on social media platforms. Due to this, social commerce has become a popular Shopify eCommerce trend. It helps you reach out and engage with your target audience, helping you to understand their perspective.\r\n\r\nWith social commerce, social media users will be able to browse and purchase products without having to leave the social media platform. This makes the buying process more streamlined and easy and is bound to get you more sales.\r\n\r\nIt also helps your business build a stronger brand presence on these platforms. This is especially crucial in today’s age, where people have the ability to share product posts and more on social media. It’ll help you reach a wider audience while also allowing you to engage with your customers directly.\r\n\r\nOverall, social commerce is an effective way for your <a href=\"https://actuate.webpreview.co/services/ecommerce-development/shopify-ecommerce/\">Shopify business to have a larger reach</a>, <a href=\"https://actuate.webpreview.co/ecommerce/ux-design-for-ecommerce-websites/\">give a better user experience</a>, and increase your sales. It’ll ensure that your business stays ahead of the competition by targeting a vast audience.','The Future of eCommerce: 3 Trends to Watch for in Your Shopify Store','','publish','open','open','','shopify-ecommerce-trends','','','2026-02-04 11:57:07','2026-02-04 11:57:07','',0,'https://actuate.webpreview.co/2023/04/13/shopify-ecommerce-trends/',0,'post','',0),(5748,1,'2024-02-05 10:38:58','2024-02-05 10:38:58','','shopify-ecommerce-trends','','inherit','open','closed','','shopify-ecommerce-trends-2','','','2024-02-05 10:38:58','2024-02-05 10:38:58','',5747,'https://actuate.webpreview.co/wp-content/uploads/shopify-ecommerce-trends.png',0,'attachment','image/png',0),(5749,1,'2023-07-27 13:10:52','2023-07-27 12:10:52','<h2>10 effective ways to boost ecommerce customer reviews</h2>\r\n<ol>\r\n 	<li>\r\n<h3>Encourage Reviews:</h3>\r\nMake sure to ask your customers to leave a review after they have made a purchase. Include a reminder in your post-purchase follow-up email, on the product page, and in other relevant communication with the customer.</li>\r\n 	<li>\r\n<h3>Offer Incentives:</h3>\r\nOffer incentives, such as a discount or a free sample, for customers who leave a review. This will motivate them to share their experience with your product or service.</li>\r\n 	<li>\r\n<h3>Make It Easy:</h3>\r\nMake it easy for customers to leave a review by providing a simple, streamlined process. Consider using a third-party review platform that integrates with your ecommerce store.</li>\r\n 	<li>\r\n<h3>Respond to Reviews:</h3>\r\nResponding to reviews shows that you value customer feedback and care about their experiences. It can also help to address any concerns or issues a customer may have had, improving their overall experience.</li>\r\n 	<li>\r\n<h3>Show Off Positive Reviews:</h3>\r\nShowcase positive reviews on your website and social media channels. This can help build trust with potential customers and encourage them to purchase.</li>\r\n 	<li>\r\n<h3>Use Social Proof:</h3>\r\nUse social proof, such as the number of reviews or an average rating, to showcase the popularity and quality of your products or services. This can help build credibility with potential customers.</li>\r\n 	<li>\r\n<h3>Use Video Reviews:</h3>\r\nConsider incorporating video reviews into your ecommerce store. These can be more engaging and convincing than written reviews, and can help to build trust with potential customers.</li>\r\n 	<li>\r\n<h3>Follow up with Customers:</h3>\r\nFollow up with customers after they have left a review to thank them for their feedback and encourage them to make future purchases. This can help build customer loyalty and improve the chances of repeat business.</li>\r\n 	<li>\r\n<h3>Offer Product Sampling:</h3>\r\nConsider offering product sampling to customers in exchange for their review. This can help build customer loyalty and encourage them to share their experience with others.</li>\r\n 	<li>\r\n<h3>Make It a Competition:</h3>\r\nCreate a competition or giveaway encouraging customers to leave a review. This can motivate them to share their experience and can help to build buzz around your products or services.</li>\r\n</ol>','10 effective ways to boost ecommerce customer reviews','','publish','open','open','','10-effective-ways-to-boost-ecommerce-customer-reviews','','','2026-02-04 11:51:17','2026-02-04 11:51:17','',0,'https://actuate.webpreview.co/2023/07/27/10-effective-ways-to-boost-ecommerce-customer-reviews/',0,'post','',0),(5750,1,'2024-02-05 10:39:00','2024-02-05 10:39:00','','10-effective-ways-to-boost-ecommerce-customer-reviews-scaled','','inherit','open','closed','','10-effective-ways-to-boost-ecommerce-customer-reviews-scaled','','','2024-02-05 10:39:00','2024-02-05 10:39:00','',5749,'https://actuate.webpreview.co/wp-content/uploads/10-effective-ways-to-boost-ecommerce-customer-reviews-scaled-1.jpg',0,'attachment','image/jpeg',0),(5751,1,'2023-08-03 07:30:36','2023-08-03 06:30:36','<h2>17 Dominant B2B Ecommerce Marketing Strategies [Best Practices and Trends]</h2>\r\nB2B ecommerce has experienced rapid growth in recent years, with more and more businesses shifting their purchasing habits online. To succeed in this competitive marketplace, it\'s essential to have a comprehensive marketing strategy. In this blog, we\'ll cover 17 dominant B2B ecommerce marketing strategies, best practices, and trends.\r\n<ol>\r\n 	<li>\r\n<h3>Targeted Content Marketing:</h3>\r\nCreating high-quality content that addresses the pain points and challenges of your target audience is a great way to establish your brand as a thought leader and drive traffic to your website.</li>\r\n 	<li>\r\n<h3>SEO Optimisation:</h3>\r\nOptimising your website for search engines is essential for driving organic traffic and improving your search engine rankings.</li>\r\n 	<li>\r\n<h3>Paid Search:</h3>\r\nPaid search campaigns, such as Google AdWords, can help you reach your target audience and drive traffic to your website.</li>\r\n 	<li>\r\n<h3>Social Media Advertising:</h3>\r\nSocial media advertising can help you reach a wider audience and drive traffic to your website.</li>\r\n 	<li>\r\n<h3>Influencer Marketing:</h3>\r\nPartnering with influencers and thought leaders in your industry can help you reach a new audience and build credibility.</li>\r\n 	<li>\r\n<h3>Email Marketing:</h3>\r\nEmail marketing is a cost-effective way to communicate with your customers and promote your products and services.</li>\r\n 	<li>\r\n<h3>Retargeting:</h3>\r\nRetargeting campaigns can help you reach customers who have already shown interest in your products or services and encourage them to make a purchase.</li>\r\n 	<li>\r\n<h3>Personalisation:</h3>\r\nPersonalising your website and marketing messages based on customer data and behaviour can help you improve customer engagement and conversions.</li>\r\n 	<li>\r\n<h3>Account-Based Marketing:</h3>\r\nAccount-based marketing involves targeting specific accounts or companies with customised marketing messages and content.</li>\r\n 	<li>\r\n<h3>Chatbots:</h3>\r\nUsing chatbots on your website can improve customer engagement and help you provide quick and personalised customer service.</li>\r\n 	<li>\r\n<h3>Video Marketing:</h3>\r\nVideo marketing is an effective way to communicate complex information and engage your target audience.</li>\r\n 	<li>\r\n<h3>Mobile Optimisation:</h3>\r\nOptimising your website for mobile devices is essential, as more and more B2B customers are using mobile devices to research and make purchases.</li>\r\n 	<li>\r\n<h3>Customer Reviews:</h3>\r\nEncouraging and displaying customer reviews can help you build trust and credibility with potential customers.</li>\r\n 	<li>\r\n<h3>User-Generated Content:</h3>\r\nSharing user-generated content, such as customer photos and videos, can help you engage your audience and build a sense of community.</li>\r\n 	<li>\r\n<h3>Social Selling:</h3>\r\nSocial selling involves using social media platforms to build relationships and generate leads.</li>\r\n 	<li>\r\n<h3>Analytics and Data:</h3>\r\nAnalysing customer data and website analytics can help you make informed decisions and improve your marketing strategy.</li>\r\n 	<li>\r\n<h3>Marketing Automation:</h3>\r\nAutomating your marketing campaigns can help you save time and improve efficiency, while also providing a more personalised customer experience.</li>\r\n</ol>','17 Dominant B2B Ecommerce Marketing Strategies [Best Practices and Trends]','','publish','open','open','','17-dominant-b2b-ecommerce-marketing-strategies-best-practices-and-trends','','','2026-02-04 11:49:47','2026-02-04 11:49:47','',0,'https://actuate.webpreview.co/2023/08/03/17-dominant-b2b-ecommerce-marketing-strategies-best-practices-and-trends/',0,'post','',0),(5752,1,'2024-02-05 10:39:01','2024-02-05 10:39:01','','17-Dominant-B2B-Ecommerce-Marketing-Strategies-scaled','','inherit','open','closed','','17-dominant-b2b-ecommerce-marketing-strategies-scaled','','','2024-02-05 10:39:01','2024-02-05 10:39:01','',5751,'https://actuate.webpreview.co/wp-content/uploads/17-Dominant-B2B-Ecommerce-Marketing-Strategies-scaled-1.jpg',0,'attachment','image/jpeg',0),(5753,1,'2023-06-04 07:30:33','2023-06-04 06:30:33','<h2>GA4: Are You Ready and The Latest Updates</h2>\r\nGoogle Analytics 4 (GA4) is the latest version of the popular analytics tool, replacing the older Universal Analytics. GA4 offers more advanced tracking capabilities, improved data accuracy, and better integration with other Google products. If you\'re not already using GA4, here\'s what you need to know to get started:\r\n<ol>\r\n 	<li><h3>Setup:</h3><p>Setting up GA4 is relatively straightforward. You\'ll need to create a new property in your Google Analytics account and follow the setup instructions. GA4 uses a new data model, so you\'ll need to set up new tags and events.</p>\r\n 	<li><h3>Event Tracking:</h3><p>In GA4, event tracking is more critical than ever. Events are user interactions with your website or app, such as clicks, page views, and purchases. By tracking events, you can gain insights into user behaviour and optimise your site accordingly.</p>\r\n 	<li><h3>User-centric Data:</h3><p>GA4 focuses on user-centric data, rather than session-based data. This means that you can track user behaviour across devices and sessions more accurately, giving you a complete picture of your audience.</p>\r\n 	<li><h3>Improved Integration:</h3><p>GA4 offers improved integration with other Google products, such as Google Ads and Google Optimise. This makes it easier to track the effectiveness of your advertising campaigns and run A/B tests.</p>\r\n 	<li><h3>Machine Learning:</h3><p>GA4 includes machine learning capabilities that can help you gain insights into your data. For example, you can use machine learning to predict which users are most likely to convert or to identify patterns in user behaviour.</p>\r\n 	<li><h3>Latest Updates:</h3><p>Google regularly releases updates to GA4 to improve its functionality. Some of the latest updates include the ability to track video engagement, improved cross-domain tracking, and enhanced reporting capabilities.</p>\r\n 	<li><h3>Data Retention:</h3><p>In GA4, data retention periods are set to 14 months by default. This means that after 14 months, your data will be deleted unless you manually extend the retention period. It\'s essential to consider your data retention needs when setting up GA4.</p>\r\n</ol>','GA4: Are You Ready and The Latest Updates','','publish','open','open','','ga4-are-you-ready-and-the-latest-updates','','','2026-02-04 11:52:43','2026-02-04 11:52:43','',0,'https://actuate.webpreview.co/2023/06/04/ga4-are-you-ready-and-the-latest-updates/',0,'post','',0),(5754,1,'2024-02-05 10:39:02','2024-02-05 10:39:02','','GA4-scaled','','inherit','open','closed','','ga4-scaled','','','2024-02-05 10:39:02','2024-02-05 10:39:02','',5753,'https://actuate.webpreview.co/wp-content/uploads/GA4-scaled-1.jpg',0,'attachment','image/jpeg',0),(5755,1,'2023-08-22 07:30:34','2023-08-22 06:30:34','<h2>Why Should I Use Magento? – Everything You Need to Know</h2>\r\nMagento is one of the most popular ecommerce platforms in the world, with over 250,000 merchants using it to power their online stores. If you\'re considering using Magento for your ecommerce business, you may be wondering why it\'s so popular and what benefits it can offer. In this blog, we\'ll explore everything you need to know about Magento and why you should consider using it.\r\n<h3 class=\"list-heading\">Open Source</h3>\r\nOne of the key advantages of Magento is that it is open source, meaning that it is free to download and use. This allows developers to customise and extend the platform to meet the unique needs of their business, without being limited by proprietary software.\r\n<h3 class=\"list-heading\">Scalability</h3>\r\nMagento is a highly scalable platform that can grow with your business. It can handle a large number of products, orders, and customers, making it suitable for both small businesses and enterprise-level organisations.\r\n<h3 class=\"list-heading\">Flexibility</h3>\r\nMagento is a highly flexible platform that can be customised to meet the unique needs of your business. It has a wide range of features and extensions that allow you to add new functionality and integrate with third-party services.\r\n<h3 class=\"list-heading\">Mobile-Optimised</h3>\r\nWith an increasing number of consumers using mobile devices to shop online, having a mobile-optimised ecommerce store is essential. Magento is designed to be mobile-friendly, with responsive design templates that adapt to different screen sizes.\r\n<h3 class=\"list-heading\">SEO-Friendly</h3>\r\nMagento is also SEO-friendly, with built-in features that help to improve your store\'s search engine rankings. This includes URL optimisation, meta tag management, and integration with Google Analytics.\r\n<h3 class=\"list-heading\">Community Support</h3>\r\nAs an open-source platform, Magento has a large and active community of developers and users who contribute to its development and offer support to one another. This means that there is a wealth of resources available online, including forums, blogs, and tutorials.\r\n<h3 class=\"list-heading\">Security</h3>\r\nSecurity is a top priority for ecommerce businesses, and Magento is known for its strong security features. It has built-in security protocols and offers regular security updates to protect your store from vulnerabilities and threats.\r\n<h3 class=\"list-heading\">Integration</h3>\r\nFinally, Magento is designed to integrate with a wide range of third-party services, including payment gateways, shipping providers, and marketing tools. This makes it easy to manage your ecommerce store and automate many of your business processes.','Why Should I Use Magento? – Everything You Need to Know','','publish','open','open','','why-should-i-use-magento-everything-you-need-to-know','','','2026-02-04 11:47:19','2026-02-04 11:47:19','',0,'https://actuate.webpreview.co/2023/08/22/why-should-i-use-magento-everything-you-need-to-know/',0,'post','',0),(5756,1,'2024-02-05 10:39:03','2024-02-05 10:39:03','','Why-Should-I-Use-Magento-scaled','','inherit','open','closed','','why-should-i-use-magento-scaled','','','2024-02-05 10:39:03','2024-02-05 10:39:03','',5755,'https://actuate.webpreview.co/wp-content/uploads/Why-Should-I-Use-Magento-scaled-1.jpg',0,'attachment','image/jpeg',0),(5757,1,'2023-05-25 07:30:47','2023-05-25 06:30:47','<h2>10 ways to increase average order value</h2>\r\nAs an ecommerce business owner, one of your primary goals is to increase your average order value (AOV). A higher AOV means that each customer is spending more money with your business, which can result in increased revenue and profitability. Here are 10 effective ways to increase your AOV:\r\n<ol>\r\n 	<li><h3>Cross-selling and Upselling</h3><p>Encourage customers to purchase related or complementary products by cross-selling and upselling. For example, if a customer is purchasing a camera, suggest a lens or tripod that would work well with it.</p></li>\r\n 	<li><h3>Bundling</h3><p>Offer discounts for purchasing multiple items together in a bundle. This not only increases the AOV but also provides an incentive for customers to purchase more products.</p></li>\r\n 	<li><h3>Free Shipping Thresholds</h3><p>Offer free shipping for orders above a certain amount. This encourages customers to add more items to their cart to reach the threshold.</p></li>\r\n 	<li><h3>Volume Discounts</h3><p>Offer discounts for purchasing larger quantities of a product. This can encourage customers to purchase more products in a single transaction.</p></li>\r\n 	<li><h3>Loyalty Programs</h3><p>Create a loyalty program that rewards customers for spending more money. For example, offer exclusive discounts or free products for customers who spend a certain amount.</p></li>\r\n 	<li><h3>Limited-Time Offers</h3><p>Create a sense of urgency by offering limited-time discounts for customers who spend above a certain amount.</p></li>\r\n 	<li><h3>Dynamic Pricing</h3><p>Offer personalised pricing based on a customer\'s purchasing behaviour, such as offering a discount for a customer who frequently purchases a certain product.</p></li>\r\n 	<li><h3>Product Recommendations</h3><p>Use data analysis to suggest products that are frequently purchased together, and promote these products to customers who are interested in one of them.</p></li>\r\n 	<li><h3>Financing Options</h3><p>Offer financing options to customers who want to purchase higher-priced items. This can make expensive items more accessible and encourage customers to purchase more expensive products.</p></li>\r\n 	<li><h3>Gift Cards</h3><p>Offer gift cards for purchase, which can encourage customers to spend more money than they would have otherwise.</p></li>\r\n</ol>','10 ways to increase average order value','','publish','open','open','','10-ways-to-increase-average-order-value','','','2026-02-04 11:54:31','2026-02-04 11:54:31','',0,'https://actuate.webpreview.co/2023/05/25/10-ways-to-increase-average-order-value/',0,'post','',0),(5758,1,'2024-02-05 10:39:04','2024-02-05 10:39:04','','10-ways-to-increase-average-order-value-scaled','','inherit','open','closed','','10-ways-to-increase-average-order-value-scaled','','','2024-02-05 10:39:04','2024-02-05 10:39:04','',5757,'https://actuate.webpreview.co/wp-content/uploads/10-ways-to-increase-average-order-value-scaled-1.jpg',0,'attachment','image/jpeg',0),(5759,1,'2023-09-13 06:30:50','2023-09-13 05:30:50','<h2>Is Your Ecommerce Business Recession Proof?</h2>\r\nIn times of economic uncertainty, it\'s essential to take steps to recession-proof your ecommerce business. By taking a proactive approach, you can not only survive but thrive during a recession. Here are some tips to help you recession-proof your ecommerce business:\r\n<ol>\r\n 	<li>\r\n<h3>Diversify Your Product Offerings:</h3>\r\nIn a recession, consumers may cut back on luxury items. By diversifying your product offerings to include more affordable options, you can appeal to a wider range of customers.</li>\r\n 	<li>\r\n<h3>Focus on Customer Retention:</h3>\r\nAcquiring new customers can be expensive, so it\'s essential to focus on customer retention. Offer incentives for repeat business, such as loyalty programs or discounts on future purchases.</li>\r\n 	<li>\r\n<h3>Optimise Your Website:</h3>\r\nA user-friendly website can help increase conversions and sales. Optimise your website for speed and ease of use, and ensure that your checkout process is smooth and easy.</li>\r\n 	<li>\r\n<h3>Embrace Social Media:</h3>\r\nSocial media can be a powerful tool for marketing and customer engagement. Use social media to connect with your customers, offer exclusive promotions, and build a community around your brand.</li>\r\n 	<li>\r\n<h3>Streamline Your Operations:</h3>\r\nIn a recession, it\'s essential to operate efficiently to reduce costs. Streamline your operations by automating tasks, outsourcing non-core functions, and optimising your supply chain.</li>\r\n 	<li>\r\n<h3>Offer Financing Options:</h3>\r\nDuring a recession, many consumers may be hesitant to make large purchases. Offering financing options, such as payment plans or buy now, pay later options, can help make your products more accessible.</li>\r\n 	<li>\r\n<h3>Prioritise Customer Service:</h3>\r\nExcellent customer service can help build loyalty and increase repeat business. Prioritise customer service by offering multiple channels for support, responding promptly to inquiries, and resolving issues quickly.</li>\r\n 	<li>\r\n<h3>Monitor Your Finances:</h3>\r\nIn a recession, it\'s essential to monitor your finances closely. Keep track of your cash flow, reduce unnecessary expenses, and prepare for potential disruptions.</li>\r\n 	<li>\r\n<h3>Stay Agile:</h3>\r\nDuring a recession, the business landscape can change quickly. Stay agile by regularly reviewing your strategy, staying up to date on industry trends, and adapting to changing customer needs.</li>\r\n</ol>\r\n&nbsp;','Recession Proofing Your Ecommerce Business','','publish','open','open','','recession-proofing-your-ecommerce-business','','','2026-02-04 11:46:09','2026-02-04 11:46:09','',0,'https://actuate.webpreview.co/2023/09/13/recession-proofing-your-ecommerce-business/',0,'post','',0),(5760,1,'2024-02-05 10:39:05','2024-02-05 10:39:05','','Recession-Proofing-Your-Ecommerce-Business-scaled','','inherit','open','closed','','recession-proofing-your-ecommerce-business-scaled','','','2024-02-05 10:39:05','2024-02-05 10:39:05','',5759,'https://actuate.webpreview.co/wp-content/uploads/Recession-Proofing-Your-Ecommerce-Business-scaled-1.jpg',0,'attachment','image/jpeg',0),(5761,1,'2023-09-15 06:30:08','2023-09-15 05:30:08','<h2>Measure your B2B Store for Success</h2>\r\nWhen it comes to measuring the success of your B2B ecommerce business, key performance indicators (KPIs) are essential. In this blog, we\'ll cover the critical B2B ecommerce KPIs, from beginner to expert level.\r\n<ol>\r\n 	<li>\r\n<h3>Conversion Rate:</h3>\r\nYour conversion rate measures the percentage of website visitors who make a purchase. A high conversion rate indicates that your website is effective at turning visitors into customers.</li>\r\n 	<li>\r\n<h3>Average Order Value:</h3>\r\nYour average order value measures the average amount customers spend per order. A high average order value indicates that your customers are purchasing more items per order, which can lead to higher profits.</li>\r\n 	<li>\r\n<h3>Customer Lifetime Value:</h3>\r\nYour customer lifetime value measures the total amount of money a customer is expected to spend with your company over their lifetime. A high customer lifetime value indicates that your customers are loyal and provide repeat business.</li>\r\n 	<li>\r\n<h3>Gross Profit Margin:</h3>\r\nYour gross profit margin measures the amount of profit you make on each sale after deducting the cost of goods sold. A high gross profit margin indicates that your pricing strategy is effective.</li>\r\n 	<li>\r\n<h3>Customer Acquisition Cost:</h3>\r\nYour customer acquisition cost measures the amount of money you spend to acquire each new customer. A low customer acquisition cost indicates that your marketing efforts are effective and efficient.</li>\r\n 	<li>\r\n<h3>Cart Abandonment Rate:</h3>\r\nYour cart abandonment rate measures the percentage of website visitors who add items to their cart but do not complete the purchase. A high cart abandonment rate indicates that there may be issues with your checkout process or pricing.</li>\r\n 	<li>\r\n<h3>Traffic Sources:</h3>\r\nUnderstanding where your website traffic is coming from can help you optimize your marketing efforts and drive more targeted traffic to your website.</li>\r\n 	<li>\r\n<h3>Return on Investment (ROI):</h3>\r\nYour ROI measures the amount of profit you make compared to the amount of money you invest in marketing and advertising. A high ROI indicates that your marketing efforts are effective and profitable.</li>\r\n 	<li>\r\n<h3>Website Speed:</h3>\r\nYour website speed measures how quickly your website pages load. A slow website can lead to a high bounce rate and decreased conversions.</li>\r\n 	<li>\r\n<h3>Customer Satisfaction:</h3>\r\nMeasuring customer satisfaction can help you identify areas for improvement and build a loyal customer base.</li>\r\n</ol>','CRITICAL B2B eCommerce KPIs','','publish','open','open','','critical-b2b-ecommerce-kpis','','','2026-02-04 10:57:34','2026-02-04 10:57:34','',0,'https://actuate.webpreview.co/2023/09/15/critical-b2b-ecommerce-kpis/',0,'post','',0),(5762,1,'2024-02-05 10:39:06','2024-02-05 10:39:06','','CRITICAL-B2B-eCommerce-KPIs-scaled','','inherit','open','closed','','critical-b2b-ecommerce-kpis-scaled','','','2024-02-05 10:39:06','2024-02-05 10:39:06','',5761,'https://actuate.webpreview.co/wp-content/uploads/CRITICAL-B2B-eCommerce-KPIs-scaled-1.jpg',0,'attachment','image/jpeg',0),(5763,1,'2023-09-20 06:30:53','2023-09-20 05:30:53','Magento is a popular ecommerce platform that has gained a reputation as one of the most powerful and versatile solutions for businesses of all sizes. In this blog, we\'ll explore what Magento is, and whether it is the right solution for your business.\r\n<h2>What is Magento/Adobe Commerce?</h2>\r\nMagento is an open-source ecommerce platform that allows businesses to create and manage online stores. It was first released in 2007 and has since become one of the most widely used ecommerce platforms in the world. Magento is available in three editions: Magento Open Source (formerly known as Magento Community), Adobe Commerce (formerly known as Magento Enterprise) and Adobe Commerce Cloud (formerly known as Magento Enterprise Cloud).\r\n\r\nMagento Open Source is a free, self-hosted version of the platform that provides a set of features for small to medium-sized businesses. It includes tools for product management, order management, and customer management, as well as features like mobile responsiveness and SEO optimisation.\r\n\r\nAdobe Commerce is a paid, self-hosted version of the platform that provides more advanced features for large businesses and enterprise-level ecommerce operations. It includes features like advanced marketing and promotion tools, targeted merchandising, and personalised customer experiences, with Adobe Commerce Cloud being a cloud-hosted version of Adobe Commerce.\r\n<h3>Is Magento/Adobe Commerce right for you?</h3>\r\nWhether Magento/Adobe Commerce is the right ecommerce platform for your business depends on a number of factors, including your business size, budget, and technical expertise.\r\n\r\nIf you are a small to medium-sized business with limited technical expertise, Magento Open Source may be a good fit for you. It provides a basic set of features that are easy to use and can be customised to meet your specific needs. However, you\'ll need to have some technical knowledge or work with a developer to set up and maintain your site.\r\n\r\nIf you are a large business or enterprise-level ecommerce operation with a larger budget, Adobe Commerce may be a better fit for you. It provides advanced features and support that can help you manage complex operations, but it comes at a higher cost.\r\n\r\nUltimately, whether Magento/Adobe Commerce is the right platform for you will depend on your specific needs, goals, and budget. It\'s important to do your research, consider all of your options, and work with an experienced ecommerce professional to determine which platform is best for your business.','What is Magento/Adobe Commerce – Is it for you?','','publish','open','open','','what-is-magento-adobe-commerce-is-it-for-you','','','2026-02-04 10:46:18','2026-02-04 10:46:18','',0,'https://actuate.webpreview.co/2023/09/20/what-is-magento-adobe-commerce-is-it-for-you/',0,'post','',0),(5764,1,'2024-02-05 10:39:07','2024-02-05 10:39:07','','What-is-Magento-scaled','','inherit','open','closed','','what-is-magento-scaled','','','2024-02-05 10:39:07','2024-02-05 10:39:07','',5763,'https://actuate.webpreview.co/wp-content/uploads/What-is-Magento-scaled-1.jpg',0,'attachment','image/jpeg',0),(5765,1,'2023-09-22 06:30:00','2023-09-22 05:30:00','Magento/Adobe Commerce is a powerful ecommerce platform that has become popular among businesses of all sizes. While many people associate Magento/Adobe Commerce with B2C (business-to-consumer) ecommerce, the platform is also well-suited for B2B (business-to-business) ecommerce operations. In this blog, we\'ll explore everything you need to know about using Magento/Adobe Commerce for B2B.\r\n<h2>B2B Features in Magento/Adobe Commerce:</h2>\r\nMagento/Adobe Commerce provides a range of B2B features that make it an ideal platform for businesses looking to sell to other businesses.\r\n<h3>Here are some of the key features:</h3>\r\n<ol>\r\n 	<li>\r\n<h3>Custom Catalogs:</h3>\r\nMagento/Adobe Commerce allows businesses to create custom catalogs for specific customers or customer groups, which can be customised with specific pricing, products, and discounts.</li>\r\n 	<li>\r\n<h3>Account Management:</h3>\r\nMagento/Adobe Commerce provides a range of tools for managing customer accounts, including the ability to set up multiple users per account, manage credit limits, and more.</li>\r\n 	<li>\r\n<h3>Advanced Pricing:</h3>\r\nMagento/Adobe Commerce allows businesses to set up complex pricing rules based on factors such as quantity, customer group, and more.</li>\r\n 	<li>\r\n<h3>Quoting:</h3>\r\nMagento/Adobe Commerce includes tools for creating and managing quotes for customers, allowing businesses to negotiate and finalise deals more effectively.</li>\r\n 	<li>\r\n<h3>Integration:</h3>\r\nMagento/Adobe Commerce can be integrated with a range of ERP (enterprise resource planning) and CRM (customer relationship management) systems, making it easier to manage orders, inventory, and customer data.</li>\r\n</ol>\r\n<h3>Benefits of Using Magento/Adobe Commerce for B2B:</h3>\r\nUsing Magento/Adobe Commerce for B2B ecommerce operations can provide a range of benefits for businesses. Here are some of the key benefits:\r\n<ol>\r\n 	<li>\r\n<h3>Scalability:</h3>\r\nMagento/Adobe Commerce is a highly scalable platform that can support businesses of all sizes, from small startups to large enterprise-level operations.</li>\r\n 	<li>\r\n<h3>Flexibility:</h3>\r\nMagento/Adobe Commerce is a flexible platform that can be customised to meet the unique needs of your business and customers.</li>\r\n 	<li>\r\n<h3>Efficiency:</h3>\r\nMagento/Adobe Commerce includes a range of tools for managing B2B operations, such as custom catalogs, account management, and quoting, which can help businesses operate more efficiently.</li>\r\n 	<li>\r\n<h3>Integration:</h3>\r\nMagento/Adobe Commerce can be integrated with a range of ERP and CRM systems, allowing businesses to streamline operations and manage data more effectively.</li>\r\n 	<li>\r\n<h3>Cost-Effective:</h3>\r\nMagento/Adobe Commerce is a cost-effective solution for B2B ecommerce, providing businesses with a wide range of features and functionality at a reasonable price point.</li>\r\n</ol>','Is Magento/Adobe Commerce for B2B? – Everything You Need to Know','','publish','open','open','','is-magento-adobe-commerce-for-b2b-everything-you-need-to-know','','','2026-02-04 10:45:57','2026-02-04 10:45:57','',0,'https://actuate.webpreview.co/2023/09/22/is-magento-adobe-commerce-for-b2b-everything-you-need-to-know/',0,'post','',0),(5766,1,'2024-02-05 10:39:09','2024-02-05 10:39:09','','Is-Magento-for-B2B-scaled','','inherit','open','closed','','is-magento-for-b2b-scaled','','','2024-02-05 10:39:09','2024-02-05 10:39:09','',5765,'https://actuate.webpreview.co/wp-content/uploads/Is-Magento-for-B2B-scaled-1.jpg',0,'attachment','image/jpeg',0),(5767,1,'2023-09-27 06:30:35','2023-09-27 05:30:35','<h2>The difference between on-site and off-site SEO</h2>\r\nSearch engine optimisation, or SEO, is a critical component of any successful digital marketing strategy. When it comes to SEO, there are two main types: on-site and off-site. In this blog post, we\'ll explore the differences between these two types of SEO and the benefits they offer.\r\n<h3>On-Site SEO</h3>\r\nOn-site SEO, also known as on-page SEO, refers to the optimisation of elements on a website that influence its ranking on search engine results pages (SERPs). On-site SEO encompasses a variety of techniques that webmasters can use to improve the relevance and authority of their site. Here are some examples:\r\n<ol>\r\n 	<li><h3>Keyword Optimisation:</h3><p>This involves researching and using the most relevant and high-traffic keywords in page titles, meta descriptions, headers, and content.</p></li>\r\n 	<li><h3>Site Architecture:</h3><p>This involves optimising the structure of the website to make it easy for search engines to crawl and index content.</p></li>\r\n 	<li><h3>Content Optimisation:</h3><p>This involves ensuring that the website\'s content is high-quality, relevant, and optimised for target keywords.</p></li>\r\n 	<li><h3>Internal Linking:</h3><p>This involves linking relevant pages within the website to improve site navigation and create a hierarchical structure that search engines can understand.</p></li>\r\n 	<li><h3>Technical SEO:</h3><p>This involves optimising website code, improving site speed, ensuring proper mobile responsiveness, and other technical aspects that affect a website\'s ranking on SERPs.</p></li>\r\n</ol>\r\n<h3>Off-Site SEO</h3>\r\nOff-site SEO, also known as off-page SEO, refers to the optimisation of factors that occur outside of a website but still influence its ranking on SERPs. Off-site SEO involves improving the website\'s authority, relevance, and trustworthiness in the eyes of search engines. Here are some examples:\r\n<ol>\r\n 	<li><h3>Link Building:</h3><p>This involves acquiring high-quality, relevant backlinks from other websites to increase the website\'s authority and improve its search engine ranking.</p></li>\r\n 	<li><h3>Social Media Marketing:</h3><p>This involves promoting the website\'s content and building its brand awareness through social media channels.</p></li>\r\n 	<li><h3>Online Reputation Management:</h3><p>This involves monitoring and managing online reviews, mentions, and other feedback to improve the website\'s trustworthiness and reputation.</p></li>\r\n 	<li><h3>Local SEO:</h3><p>This involves optimising the website\'s presence in local search results, such as Google Maps, by optimising business listings and citations.</p></li>\r\n</ol>','The difference between on-site and off-site SEO','','publish','open','open','','the-difference-between-on-site-and-off-site-seo','','','2026-02-04 10:44:04','2026-02-04 10:44:04','',0,'https://actuate.webpreview.co/2023/09/27/the-difference-between-on-site-and-off-site-seo/',0,'post','',0),(5768,1,'2024-02-05 10:39:09','2024-02-05 10:39:09','','onsite-seo-scaled','','inherit','open','closed','','onsite-seo-scaled','','','2024-02-05 10:39:09','2024-02-05 10:39:09','',5767,'https://actuate.webpreview.co/wp-content/uploads/onsite-seo-scaled-1.jpg',0,'attachment','image/jpeg',0),(5769,1,'2023-09-29 06:30:31','2023-09-29 05:30:31','<h2>Secure is safe!</h2>\r\nMagento 2 is a powerful ecommerce platform that provides businesses with a wide range of features and functionality. One of the most important considerations when choosing an ecommerce platform is security. In this blog, we\'ll explore how secure Magento 2 is and what measures it has in place to protect your business and customers.\r\n<h3>Security Features in Magento 2:</h3>\r\n<ol>\r\n 	<li><h3>Encryption:</h3><p>Magento 2 uses industry-standard encryption to protect sensitive information, such as credit card numbers, during transmission and storage.</p></li>\r\n 	<li><h3>Two-Factor Authentication:</h3><p>Magento 2 supports two-factor authentication (2FA), which adds an extra layer of security by requiring users to enter a unique code in addition to their password when logging in.</p></li>\r\n 	<li><h3>Password Policies:</h3><p>Magento 2 allows administrators to enforce strong password policies, such as requiring a minimum password length, complexity, and expiration.</p></li>\r\n 	<li><h3>PCI Compliance:</h3><p>Magento 2 is PCI compliant, which means it meets the Payment Card Industry Data Security Standards (PCI DSS) for handling credit card data.</p></li>\r\n 	<li><h3>Regular Security Updates:</h3><p>Magento 2 releases regular security updates to address any vulnerabilities or exploits that are discovered.</p></li>\r\n 	<li><h3>Code Audits:</h3><p>Magento 2 undergoes regular code audits to identify and fix any security issues.</p></li>\r\n 	<li><h3>Restricted Access:</h3><p>Magento 2 allows administrators to restrict access to sensitive areas of the site to authorised users only.</p></li>\r\n 	<li><h3>Malware Scanning:</h3><p>Magento 2 includes built-in malware scanning tools that can detect and remove any malicious code that may have been added to the site.</p></li>\r\n</ol>\r\n<h3>How to Improve Security in Magento 2:</h3>\r\nWhile Magento 2 has many built-in security features, there are still steps you can take to further improve the security of your site. Here are some tips:\r\n<ol>\r\n 	<li><h3>Keep Magento 2 Up to Date:</h3><p>Regularly install any security patches and updates to keep your site protected against known vulnerabilities.</p></li>\r\n 	<li><h3>Use Strong Passwords:</h3><p>Encourage users to use strong passwords and implement password policies to ensure compliance.</p></li>\r\n 	<li><h3>Limit Access:</h3><p>Restrict access to sensitive areas of the site to authorised users only, and regularly audit user access.</p></li>\r\n 	<li><h3>Implement SSL:</h3><p>Use SSL (Secure Sockets Layer) to encrypt all communication between your server and customers’ browsers.</p></li>\r\n 	<li><h3>Use a Firewall:</h3><p>Use a firewall to protect your site from malicious traffic and potential hacking attempts.</p></li>\r\n</ol>','How Secure Is Magento 2?','','publish','open','open','','how-secure-is-magento-2','','','2026-02-04 10:42:39','2026-02-04 10:42:39','',0,'https://actuate.webpreview.co/2023/09/29/how-secure-is-magento-2/',0,'post','',0),(5770,1,'2024-02-05 10:39:10','2024-02-05 10:39:10','','How-Secure-Is-Magento-2-scaled','','inherit','open','closed','','how-secure-is-magento-2-scaled','','','2024-02-05 10:39:10','2024-02-05 10:39:10','',5769,'https://actuate.webpreview.co/wp-content/uploads/How-Secure-Is-Magento-2-scaled-1.jpg',0,'attachment','image/jpeg',0),(5771,1,'2023-10-11 06:30:58','2023-10-11 05:30:58','<h2>Accelerate growth with strategic planning</h2>\r\nStarting a B2C ecommerce business can be an exciting and profitable venture, but it requires careful planning and execution to be successful. In this blog, we\'ll cover the key elements of a comprehensive ecommerce business plan that will help you launch and grow your business.\r\n<h3 class=\"list-heading\">Executive Summary</h3>\r\nThe executive summary is the first section of your business plan and should provide an overview of your company, its mission, and its goals. It should also include information about your target market, competition, and the products or services you plan to sell.\r\n<h3 class=\"list-heading\">Market Analysis</h3>\r\nThe market analysis section should provide an in-depth analysis of your target market, including their demographics, needs, and behaviours. It should also include information about your competition, including their strengths and weaknesses, and how you plan to differentiate your business from theirs.\r\n<h3 class=\"list-heading\">Products and Services</h3>\r\nIn this section, you should provide detailed information about the products or services you plan to sell, including their features, benefits, and pricing. You should also discuss any unique selling points or competitive advantages that your products or services offer.\r\n<h3 class=\"list-heading\">Marketing Strategy</h3>\r\nYour marketing strategy should outline how you plan to promote and advertise your business to your target audience. This should include a mix of online and offline marketing tactics, such as social media advertising, content marketing, email marketing, and search engine optimisation.\r\n<h3 class=\"list-heading\">Sales Strategy</h3>\r\nYour sales strategy should detail how you plan to sell your products or services to your target market. This may include selling directly through your ecommerce store, using third-party marketplaces, or partnering with retailers or distributors.\r\n<h3 class=\"list-heading\">Operations Plan</h3>\r\nThe operations plan should provide an overview of how you plan to run your ecommerce business on a day-to-day basis. This may include information about your staffing needs, inventory management, order fulfilment, and customer service.\r\n<h3 class=\"list-heading\">Financial Plan</h3>\r\nThe financial plan should provide a detailed analysis of your startup costs, revenue projections, and financial statements. This may include information about your funding sources, such as loans or investors, as well as your projected expenses and revenue over the next few years.\r\n<h3 class=\"list-heading\">8. Risks and Contingencies</h3>\r\nFinally, it\'s important to consider the risks and contingencies associated with starting and running an ecommerce business. This may include risks related to market competition, supply chain disruptions, or changes in consumer behaviour. You should also outline contingency plans for dealing with any potential challenges or obstacles that may arise.','Ultimate B2C eCommerce Business Plan','','publish','open','open','','ultimate-b2c-ecommerce-business-plan','','','2026-02-04 10:40:05','2026-02-04 10:40:05','',0,'https://actuate.webpreview.co/2023/10/11/ultimate-b2c-ecommerce-business-plan/',0,'post','',0),(5772,1,'2024-02-05 10:39:12','2024-02-05 10:39:12','','Ultimate-B2C-eCommerce-Business-Plan-scaled','','inherit','open','closed','','ultimate-b2c-ecommerce-business-plan-scaled','','','2024-02-05 10:39:12','2024-02-05 10:39:12','',5771,'https://actuate.webpreview.co/wp-content/uploads/Ultimate-B2C-eCommerce-Business-Plan-scaled-1.jpg',0,'attachment','image/jpeg',0),(5773,1,'2023-10-18 06:48:28','2023-10-18 05:48:28','Meta descriptions are brief summaries of a webpage that appear in search engine results pages (SERPs). They are a crucial component of on-page optimisation and can have a significant impact on click-through rates (CTR) and ultimately, traffic. Here are some tips on how to write effective meta descriptions:\r\n<ol>\r\n 	<li><h3>Keep it concise:</h3><p>Meta descriptions should be between 150-160 characters in length, including spaces. This is the maximum amount of characters that will be displayed on search engine results pages. Make every character count by keeping the description clear and concise.</p></li>\r\n 	<li><h3>Include target keywords:</h3><p>Use the main keyword(s) that the page is targeting in the meta description. This helps search engines understand the content of the page and can improve its ranking for relevant queries.</p></li>\r\n 	<li><h3>Use a unique description for each page:</h3><p>Avoid using duplicate meta descriptions for different pages on your site. Instead, write unique descriptions that accurately reflect the content on the page and encourage users to click through.</p></li>\r\n 	<li><h3>Highlight the page\'s value proposition:</h3><p>Your meta description should give users a reason to click through to your site. Highlight the page\'s unique value proposition and benefits to the user to encourage clicks.</p></li>\r\n 	<li><h3>Use active voice and action-oriented language:</h3><p>Use active voice and action-oriented language to make the meta description more engaging and encourage users to take action. For example, use phrases like \"learn more,\" \"discover,\" or \"get started\" to encourage clicks.</p></li>\r\n 	<li><h3>Avoid clickbait:</h3><p>While it\'s important to write engaging meta descriptions, avoid using clickbait tactics that mislead users or over-promise. This can harm your credibility and result in higher bounce rates.</p></li>\r\n 	<li><h3>Test and refine:</h3><p>Monitor your meta description\'s performance in search engine results pages and adjust as needed. Analyse metrics like CTR and time on page to determine what\'s working and what\'s not, and make changes accordingly.</p></li>\r\n</ol>\r\n','How to Write Effective Meta Descriptions','','publish','open','open','','how-to-write-effective-meta-descriptions','','','2026-02-04 10:38:21','2026-02-04 10:38:21','',0,'https://actuate.webpreview.co/2023/10/18/how-to-write-effective-meta-descriptions/',0,'post','',0),(5774,1,'2024-02-05 10:39:13','2024-02-05 10:39:13','','How-to-Write-Effective-Meta-Descriptions-scaled','','inherit','open','closed','','how-to-write-effective-meta-descriptions-scaled','','','2024-02-05 10:39:13','2024-02-05 10:39:13','',5773,'https://actuate.webpreview.co/wp-content/uploads/How-to-Write-Effective-Meta-Descriptions-scaled-1.jpg',0,'attachment','image/jpeg',0),(5775,1,'2023-10-20 06:30:18','2023-10-20 05:30:18','<h2>Get the Best Team</h2>\r\nChoosing the right Magento/Adobe Commerce agency to work with can be a crucial decision for your business. A good agency can help you build and maintain a successful ecommerce store, while a bad one can lead to wasted time and resources. In this blog, we\'ll explore some key factors to consider when choosing a Magento/Adobe Commerce agency to ensure that you get the best developers.\r\n<h3 class=\"list-heading\">1. Experience</h3>\r\nWhen choosing a Magento/Adobe Commerce agency, it\'s important to consider their experience. Look for an agency that has a proven track record of working with Magento and has experience building ecommerce stores that are similar to your own. Check their portfolio and client testimonials to get an idea of their expertise.\r\n<h3 class=\"list-heading\">2. Expertise</h3>\r\nMagento/Adobe Commerce is a complex platform, and it\'s important to choose an agency that has the expertise to handle all aspects of your ecommerce store. Look for an agency that has a team of developers, designers, and marketers with expertise in Magento/Adobe Commerce development, customisation, integration, and optimisation.\r\n<h3 class=\"list-heading\">3. Communication</h3>\r\nCommunication is key when working with a Magento/Adobe Commerce agency. Look for an agency that communicates clearly and regularly throughout the development process, providing updates on progress, timelines, and any issues that arise. Good communication ensures that everyone is on the same page and can help avoid misunderstandings and delays.\r\n<h3 class=\"list-heading\">4. Support and Maintenance</h3>\r\nAfter your Magento/Adobe Commerce store is launched, it\'s important to have ongoing support and maintenance to ensure that your store is running smoothly and that any issues are addressed quickly. Look for an agency that offers ongoing support and maintenance, including security updates, bug fixes, and performance optimisation.\r\n<h3 class=\"list-heading\">5. Pricing</h3>\r\nPricing is also an important consideration when choosing a Magento/Adobe Commerce agency. Look for an agency that offers transparent pricing and is upfront about the costs involved. Beware of agencies that offer unusually low prices, as they may be cutting corners or using inexperienced developers.\r\n<h3 class=\"list-heading\">6. Partnership Approach</h3>\r\nFinally, look for a Magento/Adobe Commerce agency that takes a partnership approach. A good agency should take the time to understand your business and its unique needs and work with you to develop a custom solution that meets your goals. They should be invested in your success and be willing to go the extra mile to help you achieve it.','How Do I Choose A Magento/Adobe Commerce Agency?','','publish','open','open','','how-do-i-choose-a-magento-adobe-commerce-agency','','','2026-02-04 10:35:44','2026-02-04 10:35:44','',0,'https://actuate.webpreview.co/2023/10/20/how-do-i-choose-a-magento-adobe-commerce-agency/',0,'post','',0),(5776,1,'2024-02-05 10:39:14','2024-02-05 10:39:14','','How-Do-I-Choose-A-Magento-Agency-scaled','','inherit','open','closed','','how-do-i-choose-a-magento-agency-scaled','','','2024-02-05 14:23:56','2024-02-05 14:23:56','',5775,'https://actuate.webpreview.co/wp-content/uploads/How-Do-I-Choose-A-Magento-Agency-scaled-1.jpg',0,'attachment','image/jpeg',0),(5780,1,'2014-11-23 08:42:00','2014-11-23 08:42:00','A young and up-coming fast fashion clothing brand who’ve expanded across the UK needed to provide their loyal customer with a slicker, faster and feature rich eCommerce solution. They wanted to craft the experience around the social activity that had built up with loyal customers and provide an online shopping journey that would compete with the larger outlets up and down the UK.','Oh Polly','','publish','closed','closed','','oh-polly','','','2025-11-03 13:37:05','2025-11-03 13:37:05','',0,'https://actuate.webpreview.co/?post_type=case_studies&#038;p=5780',0,'case_studies','',0),(5781,1,'2024-02-23 08:44:07','2024-02-23 08:44:07','','Oh Polly - Magento Fast Fashion Store','','inherit','open','closed','','oh-polly-hero','','','2024-02-23 08:44:53','2024-02-23 08:44:53','',5780,'https://actuate.webpreview.co/wp-content/uploads/Oh-Polly-Hero.webp',0,'attachment','image/webp',0),(5801,1,'2024-02-23 09:05:40','2024-02-23 09:05:40','','Oh Polly - Magento Website','','inherit','open','closed','','oh-polly-final-image','','','2024-02-23 09:06:12','2024-02-23 09:06:12','',5780,'https://actuate.webpreview.co/wp-content/uploads/Oh-Polly-Final-Image.webp',0,'attachment','image/webp',0),(5802,1,'2024-02-23 09:07:10','2024-02-23 09:07:10','','Fast Fashion','','inherit','open','closed','','oh-polly-image1-1','','','2024-02-23 09:07:31','2024-02-23 09:07:31','',5780,'https://actuate.webpreview.co/wp-content/uploads/Oh-Polly-Image1-1.webp',0,'attachment','image/webp',0),(5803,1,'2024-02-23 09:07:12','2024-02-23 09:07:12','','Oh Polly','','inherit','open','closed','','oh-polly-image2','','','2024-02-23 09:07:39','2024-02-23 09:07:39','',5780,'https://actuate.webpreview.co/wp-content/uploads/Oh-Polly-Image2.webp',0,'attachment','image/webp',0),(5805,1,'2015-07-01 16:28:45','2015-07-01 15:28:45','','Pickett','','draft','closed','closed','','pickett','','','2024-12-05 16:48:48','2024-12-05 16:48:48','',0,'https://actuate.webpreview.co/?post_type=case_studies&#038;p=5805',20,'case_studies','',0),(5809,1,'2024-03-04 16:29:45','2024-03-04 16:29:45','Magento’s flexible and robust eCommerce platform allows us to deliver customised, scalable solutions that drive growth and innovation. It enables us to create powerful online stores tailored to your unique business needs, with advanced features that enhance user experience, streamline operations, and boost sales.\r\n\r\nWith Magento, we have the tools and expertise to help you build a seamless, future-proof eCommerce experience. Let’s unlock your business potential with Magento.','Magento','','publish','closed','closed','','magento','','','2024-11-29 17:00:19','2024-11-29 17:00:19','',0,'https://actuate.webpreview.co/?post_type=partners&#038;p=5809',10,'partners','',0),(5810,1,'2024-03-04 16:29:53','2024-03-04 16:29:53','Adobe Commerce’s flexible, enterprise-level platform allows us to deliver tailored eCommerce solutions that drive growth and innovation. It enables us to build customised, scalable online stores that enhance customer experiences, streamline workflows, and increase sales.\r\n\r\nWith Adobe Commerce, we have the tools and expertise to help you create a seamless, future-ready eCommerce experience. Let’s unlock your business potential with Adobe Commerce.','Adobe','','publish','closed','closed','','adobe','','','2024-11-29 16:57:03','2024-11-29 16:57:03','',0,'https://actuate.webpreview.co/?post_type=partners&#038;p=5810',0,'partners','',0),(5811,1,'2024-03-04 16:30:07','2024-03-04 16:30:07','<div class=\"flex max-w-full flex-col flex-grow\">\r\n<div data-message-author-role=\"assistant\" data-message-id=\"d268ec79-9b3c-45a0-88e8-40ea2f64732d\" dir=\"auto\" class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" data-message-model-slug=\"gpt-4o-mini\">\r\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\r\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\r\n\r\nHyvä allows us to deliver fast, flexible, and modern eCommerce solutions. By leveraging Hyvä’s lightweight, performance-optimised themes, we help businesses create exceptional user experiences that drive engagement and conversions.\r\n\r\nTogether, we provide the tools and expertise needed to build high-performance, scalable stores that meet the demands of today’s digital landscape. Let’s elevate your eCommerce with Hyvä’s cutting-edge technology.\r\n\r\n</div>\r\n</div>\r\n</div>\r\n</div>\r\n<div class=\"mb-2 flex gap-3 empty:hidden -ml-2\">\r\n<div class=\"items-center justify-start rounded-xl p-1 flex\">\r\n<div class=\"flex items-center\">\r\n<div class=\"flex items-center pb-0\"></div>\r\n</div>\r\n</div>\r\n</div>','Hyvä','','publish','closed','closed','','hyva','','','2025-11-28 12:43:08','2025-11-28 12:43:08','',0,'https://actuate.webpreview.co/?post_type=partners&#038;p=5811',20,'partners','',0),(5812,1,'2024-03-04 16:30:16','2024-03-04 16:30:16','Shopify’s powerful, scalable platform allows us to deliver eCommerce solutions that drive growth and success. It enables us to create customised online stores that streamline operations, enhance the customer experience, and boost sales.\r\n\r\nTogether, we provide the expertise and support needed to bring your eCommerce vision to life and keep your business ahead of the curve. Let’s build your success with Shopify.','Shopify','','publish','closed','closed','','shopify','','','2024-11-29 16:55:45','2024-11-29 16:55:45','',0,'https://actuate.webpreview.co/?post_type=partners&#038;p=5812',30,'partners','',0),(5813,1,'2024-03-04 16:32:11','2024-03-04 16:32:11','Corefinity’s secure and scalable cloud hosting platform allows us to deliver reliable, high-performance solutions for your eCommerce business. It enables us to provide fast, flexible hosting environments that ensure your online store operates smoothly, even during peak traffic times.\r\n\r\nWith Corefinity, we can optimise your infrastructure for speed, security, and scalability, helping your business grow and thrive in a cloud-first world.','Corefinity','','publish','closed','closed','','corefinity','','','2024-11-29 16:59:27','2024-11-29 16:59:27','',0,'https://actuate.webpreview.co/?post_type=partners&#038;p=5813',50,'partners','',0),(5814,1,'2024-03-04 16:32:21','2024-03-04 16:32:21','Salesfire’s intelligent personalisation platform allows us to deliver highly targeted, data-driven eCommerce solutions that boost conversions and enhance customer engagement. It enables us to create personalised shopping experiences, optimise user journeys, and drive measurable results.\r\n\r\nWith Salesfire, we can help you unlock the full potential of your eCommerce site and create more meaningful connections with your customers. Let’s take your eCommerce to the next level with Salesfire.','SalesFire','','publish','closed','closed','','salesfire','','','2024-11-29 16:58:04','2024-11-29 16:58:04','',0,'https://actuate.webpreview.co/?post_type=partners&#038;p=5814',40,'partners','',0),(5815,1,'2024-03-04 16:32:29','2024-03-04 16:32:29','','Pimberly','','publish','closed','closed','','pimberly','','','2024-08-27 11:07:57','2024-08-27 10:07:57','',0,'https://actuate.webpreview.co/?post_type=partners&#038;p=5815',0,'partners','',0),(5816,1,'2024-03-04 16:32:37','2024-03-04 16:32:37','','Klaviyo','','publish','closed','closed','','klaviyo','','','2024-05-16 13:10:50','2024-05-16 12:10:50','',0,'https://actuate.webpreview.co/?post_type=partners&#038;p=5816',0,'partners','',0),(5817,1,'2024-03-04 16:32:45','2024-03-04 16:32:45','','Klevu','','publish','closed','closed','','klevu','','','2024-05-16 13:11:00','2024-05-16 12:11:00','',0,'https://actuate.webpreview.co/?post_type=partners&#038;p=5817',0,'partners','',0),(5818,1,'2024-03-04 16:33:09','2024-03-04 16:33:09','','Amasty','','publish','closed','closed','','amasty','','','2024-05-16 13:10:00','2024-05-16 12:10:00','',0,'https://actuate.webpreview.co/?post_type=partners&#038;p=5818',0,'partners','',0),(5819,1,'2024-03-04 16:33:19','2024-03-04 16:33:19','','Reviews.io','','publish','closed','closed','','reviews-io','','','2024-08-27 11:07:36','2024-08-27 10:07:36','',0,'https://actuate.webpreview.co/?post_type=partners&#038;p=5819',0,'partners','',0),(5820,1,'2024-03-04 16:33:30','2024-03-04 16:33:30','','Linnworks','','publish','closed','closed','','linnworks','','','2024-05-16 13:11:08','2024-05-16 12:11:08','',0,'https://actuate.webpreview.co/?post_type=partners&#038;p=5820',0,'partners','',0),(5821,1,'2024-03-04 16:33:40','2024-03-04 16:33:40','','Klarna','','publish','closed','closed','','klarna','','','2024-05-16 13:10:23','2024-05-16 12:10:23','',0,'https://actuate.webpreview.co/?post_type=partners&#038;p=5821',0,'partners','',0),(5822,1,'2024-03-04 16:33:58','2024-03-04 16:33:58','','Segmentify','','publish','closed','closed','','segmentify','','','2024-05-16 13:12:21','2024-05-16 12:12:21','',0,'https://actuate.webpreview.co/?post_type=partners&#038;p=5822',0,'partners','',0),(5823,1,'2024-03-04 16:34:15','2024-03-04 16:34:15','','Mollie','','publish','closed','closed','','mollie','','','2024-05-16 13:11:25','2024-05-16 12:11:25','',0,'https://actuate.webpreview.co/?post_type=partners&#038;p=5823',0,'partners','',0),(5824,1,'2024-03-06 14:08:09','2024-03-06 14:08:09','','Adobe Commerce','','inherit','open','closed','','adobe-commerce','','','2024-03-06 14:08:22','2024-03-06 14:08:22','',5810,'https://actuate.webpreview.co/wp-content/uploads/adobe-commerce.png',0,'attachment','image/png',0),(5825,1,'2024-03-06 14:35:43','2024-03-06 14:35:43','','Corefinity - 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They continue to amaze us with their knowledge of Magento to meet our growing needs','Rob Dyer, Be My Bear','','publish','closed','closed','','rob-dyer-be-my-bear','','','2025-03-14 16:57:01','2025-03-14 16:57:01','',0,'https://actuate.webpreview.co/?post_type=testimonials&#038;p=5840',0,'testimonials','',0),(5842,1,'2025-03-14 16:57:01','2025-03-14 16:57:01','I worked with Actuate on the redevelopment of the Pickett London website. Their team is an excellent asset for any company or team, it was a pleasure to work with them - easy to communicate with, easy to reach and always willing to help.','Oliver Moser, Pickett','','publish','closed','closed','','oliver-moser-pickett','','','2025-03-14 16:57:01','2025-03-14 16:57:01','',0,'https://actuate.webpreview.co/?post_type=testimonials&#038;p=5842',0,'testimonials','',0),(5845,1,'2025-03-14 16:57:01','2025-03-14 16:57:01','I like working with Actuate because they care about what they do, they clarify the detail to get the job done right.  They have worked incredibly hard with our complex needs and have been on hand for help and advice every step along the way...','Catherine Lund-Barker, Elcometer','','publish','closed','closed','','catherine-lund-barker-elcometer','','','2025-04-09 11:23:24','2025-04-09 10:23:24','',0,'https://actuate.webpreview.co/?post_type=testimonials&#038;p=5845',0,'testimonials','',0),(5849,1,'2015-03-11 12:06:17','2015-03-11 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11:45:05','',0,'https://actuate.webpreview.co/wp-content/uploads/functional-ecommerce.jpg',0,'attachment','image/jpeg',0),(6626,1,'2024-11-20 11:52:56','2024-11-20 11:52:56','One of the most important parts of your eCommerce strategy is your choice of digital platform, ensuring this fits with the needs of your growing business. That’s exactly why we take a holistic view of your entire business, assessing your overall aims, sales goals and growth ambitions.\r\n\r\nSo, what is the difference between Magento and Adobe Commerce?\r\nMagento is a great choice for start-ups and SMEs, offering customisable open-source eCommerce applications, which can be added at any point, it is free to use and therefore provides maximum functionality for no annual fee; once built, the only costs to cover are your domain and hosting.\r\n\r\nAdobe Commerce and Adobe Commerce Cloud are commercial platforms with additional features and support options. It’s perfect for national or international businesses with multiple branches or franchises as it can create sub-accounts with different pricing, offers and even products using the tiered account structures, making regional management hassle-free, and far less time-consuming.\r\n\r\nAdobe Commerce is usually a better choice for medium-large organisations as both are licenced software and have an annual fee; however, this can depend on your specific circumstances and your projected turnover growth. Our eCommerce experts are always happy to advise; simply hop on a call.','How do I choose between Magento and Adobe Commerce?','','publish','closed','closed','','how-do-i-choose-between-magento-and-adobe-commerce','','','2024-11-22 16:12:49','2024-11-22 16:12:49','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6626',0,'faq','',0),(6635,1,'2024-11-20 13:51:36','2024-11-20 13:51:36','As the original Magento is no longer supported by Adobe, migration to Magento 2 is essential for your cybersecurity. Unsupported your site will no longer receive updates and security vulnerability patches, putting you, and your customers at risk of a cyber-attack. To ensure your legal compliance with the UK &amp; EU General Data Protection Regulation (GDPR) and also the Payment Card Industry Data Security Standard, (PCI-DSS), we highly recommend migration to the far more secure, Magento 2.\r\n\r\nSupported by the army of Magento open-source developers, Magento 2 is highly customisable, so it grows with your business. As your Magento development agency, we’re here to custom-build additional features and functionality as an when you need it.\r\n\r\nAlthough it is already super-fast right out of the box, we can also add Hyvä to Magento for blazing-fast performance and near-perfect page load speed; whilst Adobe Sensi, powerful AI-driven merchandising, helps increase your average order total by making personalised product suggestions to your customers.','What are the benefits of upgrading to Magento 2?','','publish','closed','closed','','what-are-the-benefits-of-upgrading-to-magento-2','','','2024-11-20 13:51:55','2024-11-20 13:51:55','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6635',0,'faq','',0),(6637,1,'2024-11-20 13:52:16','2024-11-20 13:52:16','As your Magento 2 agency, we’re here to make your life simpler. Our eCommerce site developers know a thing or two about third-party integrations and will advise on all potential system integrations to streamline your sales and delivery processes.\r\n\r\nIntegrating your ordering, warehouse, accountancy and logistics operational systems, you’ll reap the benefits of real-time inventory tracking, whilst your customers experience seamless delivery and returns.','Does Magento integrate with third-party systems and applications?','','publish','closed','closed','','does-magento-integrate-with-third-party-systems-and-applications','','','2024-11-20 13:52:16','2024-11-20 13:52:16','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6637',0,'faq','',0),(6638,1,'2024-11-20 13:53:53','2024-11-20 13:53:53','Magento is the highest-ranked B2B eCommerce platform on the Internet Retailer 300 list.# and currently, over 30% of Magento stores are in the B2B sector.\r\n\r\nMagento B2B offers a truckload of convenient and easy-to-implement features to get your B2B eCommerce store working efficiently, helping you achieve more so you reach your sales targets with ease.\r\n\r\nAs a highly experienced Magento B2B agency, we’ll support your transition away from more traditional B2B sales methods, such as catalogues and telephone ordering. Faster, efficient online procurement and inventory tracking simplifies your day-to-day business management and provides a swift, easy system for your suppliers, stockists or service providers.','Is Magento the right platform for selling B2B?','','publish','closed','closed','','is-magento-the-right-platform-for-selling-b2b','','','2024-11-20 13:53:53','2024-11-20 13:53:53','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6638',0,'faq','',0),(6639,1,'2024-11-20 13:54:23','2024-11-20 13:54:23','Your Magento eCommerce development team understand that you want to start selling asap, (Of course, you do). We’ve been specialising in this open-source platform ever since its launch, which means our Magento-certified developers can deliver your attention-grabbing design, with all the functionality and performance you’ll ever need, in record time. Although all sites vary in size, on average, our eCommerce experts will design, build and launch your site in just 3 - 6 momths.','How long before my shiny new Magneto website is up and running?','','publish','closed','closed','','how-long-before-my-shiny-new-magneto-website-is-up-and-running','','','2024-11-20 13:54:23','2024-11-20 13:54:23','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6639',0,'faq','',0),(6640,1,'2024-11-20 13:55:11','2024-11-20 13:55:11','All of our quotations are tailored to your future eCommerce strategy and your specific requirements as a business; it is how we provide the most accurate and cost-effective quotations, saving you money overall. Prices for a brand-new, bespoke Magento 2 website start at £36,000 +VAT.\r\n\r\nWhen it comes to our customers, there is no such thing as average – every business is unique, so we adapt to suit you, creating sites for all budgets. We offer flexible payment plans too to help spread the cost, if that works best for you.\r\n\r\nIf you are looking to migrate from Magento version one with a Magento 2 upgrade, the process is a little different, prices for Magento migration start from £32,000 +VAT.','How much will it cost to build a new Magento website?','','publish','closed','closed','','how-much-will-it-cost-to-build-a-new-magento-website','','','2024-11-20 13:55:11','2024-11-20 13:55:11','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6640',0,'faq','',0),(6641,1,'2024-11-20 13:55:57','2024-11-20 13:55:57','We’ve designed a straightforward, 7-step design, build and launch process, helping you manage your Magento 2 website development project, so you always know where you stand. We believe that uncomplicated is always better.  \r\n','How does the Magento website development process work?','','publish','closed','closed','','how-does-the-magento-website-development-process-work','','','2024-11-20 13:55:57','2024-11-20 13:55:57','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6641',0,'faq','',0),(6642,1,'2024-11-20 13:56:18','2024-11-20 13:56:18','As your Magento agency, we’re here for the long haul. As your eCommerce website development partners, we are here to provide Magento 2 support whenever you need us, whether that is helping you to maintain and manage your site, ongoing conversion rate optimisation developments, or to add functionality that helps you scale.','Can you help with ongoing website maintenance and management after launch?','','publish','closed','closed','','can-you-help-with-ongoing-website-maintenance-and-management-after-launch','','','2024-11-20 13:56:18','2024-11-20 13:56:18','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6642',0,'faq','',0),(6643,1,'2024-11-20 13:56:35','2024-11-20 13:56:35','Not at all. Whilst our eCommerce agency is based in Manchester, you don’t need to be; we work with our clients right across the UK.\r\n\r\nWe’re happy to meet in person, but often, even our NW-based clients prefer to hop on a video call for convenience – we are happy to work however you’d like to.','Do I have to be based in the north-west to work with you?','','publish','closed','closed','','do-i-have-to-be-based-in-the-north-west-to-work-with-you','','','2024-11-20 13:56:35','2024-11-20 13:56:35','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6643',0,'faq','',0),(6644,1,'2024-11-20 13:59:01','2024-11-20 13:59:01','From your initial consultation call to launch, typically an Adobe Commerce website takes our specialists between 3 - 9 months – although this does depend on the size of the site. We will always endeavour to deliver all the design, functionality and speed you’re looking for, meeting any deadlines that you might have to launch as soon as humanly possible.','How long will it take to build a brand-new Adobe Commerce website?','','publish','closed','closed','','how-long-will-it-take-to-build-a-brand-new-adobe-commerce-website','','','2024-11-20 13:59:01','2024-11-20 13:59:01','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6644',0,'faq','',0),(6645,1,'2024-11-20 13:59:38','2024-11-20 13:59:38','We make sure we get to know you and your business, thoroughly, to ensure we tailor your quotation to your needs. By designing your eCommerce strategy around you, we can provide our best, fixed-price quotations, with pinpoint accuracy; we find it helps our clients know exactly where they stand. We are pleased to offer flexible payment options, too, helping you spread the cost, if that’s better for you.\r\n\r\nOur prices for a brand-new Adobe Commerce website start at £42,000 +VAT. Our team are always happy to chat with you, and provide a ballpark figure based on your site’s size, if this helps. Tell us more about your business.','How much will an Adobe Commerce site cost to build from scratch?','','publish','closed','closed','','how-much-will-an-adobe-commerce-site-cost-to-build-from-scratch','','','2024-11-20 13:59:38','2024-11-20 13:59:38','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6645',0,'faq','',0),(6646,1,'2024-11-20 13:59:59','2024-11-20 13:59:59','When you are building a new website that’s pivotal to the success of your eCommerce business, it is important to know exactly what stage your project is at, at any one time. So, with that in mind, we created our simple, 7-stage design process, helping you understand where we are at and what is needed from conception to launch.','How does the Adobe Commerce website development process work?','','publish','closed','closed','','how-does-the-adobe-commerce-website-development-process-work','','','2024-11-20 13:59:59','2024-11-20 13:59:59','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6646',0,'faq','',0),(6647,1,'2024-11-20 14:00:18','2024-11-20 14:00:18','Well, of course, that is what we are here for – just let us know what you need. You might want to build in a new design feature, creating additional functionality, or you might like additional Adobe Commerce support with site maintenance that helps you keep more plates spinning at your end.\r\n\r\nWe are here to help you grow and scale your business, so your eCommerce dev team will always be chuffed to bits to help out.','Can you help with ongoing website management after launch?','','publish','closed','closed','','can-you-help-with-ongoing-website-management-after-launch','','','2024-11-20 14:00:18','2024-11-20 14:00:18','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6647',0,'faq','',0),(6648,1,'2024-11-20 14:00:33','2024-11-20 14:00:33','We work with all manner of different clients, from a huge variety of sectors, right across the country. Our Adobe Commerce agency is in Manchester, but wherever you are, we’re happy to jump on a Zoom call or if you prefer, we’ll hop in the car and visit you.  In fact, many of our local clients still prefer to meet online rather than at Actuate Digital HQ. Whatever is best for you.   ','Do I have to be based in Manchester or the north-west to work with you?','','publish','closed','closed','','do-i-have-to-be-based-in-manchester-or-the-north-west-to-work-with-you','','','2024-11-20 14:00:33','2024-11-20 14:00:33','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6648',0,'faq','',0),(6649,1,'2024-11-20 14:01:15','2024-11-20 14:01:15','Shopify is one of the best platforms for eCommerce stores that need to be up and running quickly.\r\n\r\nIf time is of the essence, we can usually publish your Shopify online business within 2 - 4 months.\r\n\r\nWhichever platform is right for you, our conversion rate optimisation and eCommerce specialists know that build time is money. So, they will do all they can to boost your audience engagement through pioneering design and clever functionality, which leads them step-by-step all the way through to your checkout.','How long will it take to build a new Shopify eCommerce website?','','publish','closed','closed','','how-long-will-it-take-to-build-a-new-shopify-e-commerce-website','','','2024-11-20 14:01:15','2024-11-20 14:01:15','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6649',0,'faq','',0),(6650,1,'2024-11-20 14:01:38','2024-11-20 14:01:38','By getting to know you, your aims and your ambitions for your business, we can create a highly tailored eCommerce strategy that maximises your budget and drives sales. Shopify can be highly cost-effective with prices for a brand-new Shopify website starting at £12,000 +VAT. By getting to know your business inside out, we can give accurate, fixed-price quotations with flexible payment options that suit you.','How much will a Shopify store cost?','','publish','closed','closed','','how-much-will-a-shopify-store-cost','','','2024-11-20 14:01:38','2024-11-20 14:01:38','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6650',0,'faq','',0),(6651,1,'2024-11-20 14:02:00','2024-11-20 14:02:00','As your Shopify agency partners, we know how important it is for you to know exactly what is happening with your project at all times; you might need to update your c-suite, your wider team and other stakeholders. It can seem like there are a lot of juggling balls in the air, so, to help uncomplicate matters, we designed this simplified 7-step design and build timeline. You’ll always know what is needed and when, as your eCommerce experts beaver away on your site.','How does the website development process work when building a Shopify store?','','publish','closed','closed','','how-does-the-website-development-process-work-when-building-a-shopify-store','','','2024-11-20 14:02:00','2024-11-20 14:02:00','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6651',0,'faq','',0),(6652,1,'2024-11-20 14:02:16','2024-11-20 14:02:16','It is our job to help you grow using Shopify. As a conversion rate optimisation agency, we are focused on making that Shopify till bell ring again and again, so much so, that it becomes annoying. (What are we saying, making money never gets old!) Our eCommerce specialists can work with you to help you make data-driven, informed changes that see your sales soar, or on an ad-hoc basis when your business growth means you need a little extra functionality. Whatever you need for your Shopify business, we’ll be here to help you scale. ','Can you help manage my Shopify online store after launch?','','publish','closed','closed','','can-you-help-manage-my-shopify-online-store-after-launch','','','2024-11-20 14:02:16','2024-11-20 14:02:16','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6652',0,'faq','',0),(6653,1,'2024-11-20 14:02:29','2024-11-20 14:02:29','Of course, you can. It would be a little mean to say no, just because you aren’t based around the corner. The ability to share our screens with you digitally means that you don’t have to visit our offices in person, in fact, many clients prefer to chat efficiently online as it saves them time and money. If you aren’t local, that’s no problem. We are happy to hop on as many calls as you’d like to discuss your project, and if you do feel like stopping by, just let us know, we’ll pop the kettle on.  ','I’m not based in the north-west, can I still work with you?','','publish','closed','closed','','im-not-based-in-the-north-west-can-i-still-work-with-you','','','2024-11-20 14:02:29','2024-11-20 14:02:29','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6653',0,'faq','',0),(6654,1,'2024-11-20 14:03:10','2024-11-20 14:03:10','The Hyvä theme can be incorporated into the Adobe Commerce or Magento 2 eCommerce platforms to boost performance delivering frighteningly fast page load speeds – great for your SEO and your conversion rate optimisation.\r\n\r\nThe even better news is that building a Hyvä store not only improves your site speed, but it reduces your design and build time, too. We’ve found that it cuts our eCommerce store development time by up to 50%. On average, we can launch your new Hyvä site within 3 – 6 months.','How long will it take to build a new eCommerce website with the Hyvä theme?','','publish','closed','closed','','how-long-will-it-take-to-build-a-new-e-commerce-website-with-the-hyva-theme','','','2024-11-20 14:03:10','2024-11-20 14:03:10','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6654',0,'faq','',0),(6655,1,'2024-11-20 14:03:37','2024-11-20 14:03:37','We’ve proud to have been recognised by Hyvä’s merit-based accreditation scheme for our experience and expertise when it comes to building performance-driven eCommerce stores with their ground-breaking technology.\r\n\r\nBy working with a Hyvä Silver Partner agency, you know that we’re committed to the highest professional standards. Our Hyvä specialists have gained access to exclusive training and additional resources that help us build a fully optimised, high-converting, lightning-quick site that boosts your SEO as well as your site’s performance.','What does it mean to be a Hyvä silver partner?','','publish','closed','closed','','what-does-it-mean-to-be-a-hyva-silver-partner','','','2024-11-20 14:03:37','2024-11-20 14:03:37','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6655',0,'faq','',0),(6656,1,'2024-11-20 14:03:56','2024-11-20 14:03:56','Making it work as hard as possible for you, we maximise every penny of your budget by devising a bespoke, tailored eCommerce solution to the specific needs of your eCommerce business.\r\n\r\nPrices for a brand-new eCommerce website with Hyvä themes start at £46,000 +VAT. We provide fixed-price quotations, offer flexible payment solutions and provide regular progress updates so you always know where you are.','How much does Hyvä cost?','','publish','closed','closed','','how-much-does-hyva-cost','','','2024-11-20 14:03:56','2024-11-20 14:03:56','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6656',0,'faq','',0),(6657,1,'2024-11-20 14:04:14','2024-11-20 14:04:14','Hyvä themes works away secretly in the background of your site, unnoticed, but making a huge impact on your SEO, customer engagement, brand loyalty, conversion rate optimisation and consequently, your sales. Kerrrching!\r\n\r\nHyvä speeds everything up, so whilst we follow the same simplified 7-stage design and build process as we would with any site, it is a little faster with Hyvä themes.','How does the website development process work when using Hyvä?','','publish','closed','closed','','how-does-the-website-development-process-work-when-using-hyva','','','2024-11-20 14:04:14','2024-11-20 14:04:14','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6657',0,'faq','',0),(6658,1,'2024-11-20 14:04:30','2024-11-20 14:04:30','As your certified Hyvä partner, we’ll be on hand whenever you need us. Your eCommerce experts are focused on whatever helps your online store scale and your business grow. We are always here to knock a few ideas around, implement new features and optimise your site’s performance. Whatever you need, just call or email; we’ll get right on it.  ','Can you help manage my Hyvä powered eCommerce store after launch?','','publish','closed','closed','','can-you-help-manage-my-hyva-powered-e-commerce-store-after-launch','','','2024-11-20 14:04:30','2024-11-20 14:04:30','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6658',0,'faq','',0),(6659,1,'2024-11-20 14:04:44','2024-11-20 14:04:44','We love technology; especially because it means that we can easily work with clients, big or small, in all industries, throughout the UK. Many clients find it quicker, easier and time-efficient to hop on a video call where we can share our screens, and your design, virtually. Want to visit the agency -that’s great with us, too. ','I’m based further afield – can we still collaborate if I’m not in Manchester or the north-west?','','publish','closed','closed','','im-based-further-afield-can-we-still-collaborate-if-im-not-in-manchester-or-the-north-west','','','2024-11-20 14:04:44','2024-11-20 14:04:44','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6659',0,'faq','',0),(6661,1,'2024-11-20 14:12:38','2024-11-20 14:12:38','','Adobe Commerce is perfect for large companies','','inherit','open','closed','','adobe-commerce-3','','','2025-11-06 12:18:17','2025-11-06 12:18:17','',7554,'https://actuate.webpreview.co/wp-content/uploads/adobe-commerce.jpg',0,'attachment','image/jpeg',0),(6662,1,'2024-11-20 14:12:48','2024-11-20 14:12:48','','Adobe Commerce B2B','','inherit','open','closed','','built-for-business','','','2024-11-20 14:14:06','2024-11-20 14:14:06','',0,'https://actuate.webpreview.co/wp-content/uploads/built-for-business.jpg',0,'attachment','image/jpeg',0),(6663,1,'2024-11-20 14:12:53','2024-11-20 14:12:53','','Functionality & Performance That Goes Further.','','inherit','open','closed','','perfomance-based-ecommerce','','','2024-11-20 14:15:50','2024-11-20 14:15:50','',0,'https://actuate.webpreview.co/wp-content/uploads/perfomance-based-ecommerce.jpg',0,'attachment','image/jpeg',0),(6674,1,'2024-11-20 14:28:18','2024-11-20 14:28:18','','Hyva - The game changing frontend for Magento and Adobe Commerce','','inherit','open','closed','','game-changer','','','2024-11-20 14:28:58','2024-11-20 14:28:58','',0,'https://actuate.webpreview.co/wp-content/uploads/game-changer.jpg',0,'attachment','image/jpeg',0),(6675,1,'2024-11-20 14:28:29','2024-11-20 14:28:29','','Hyvä or Hoo-vah','','inherit','open','closed','','hoo-vah','','','2024-11-21 15:35:05','2024-11-21 15:35:05','',0,'https://actuate.webpreview.co/wp-content/uploads/hoo-vah.jpg',0,'attachment','image/jpeg',0),(6676,1,'2024-11-20 14:28:30','2024-11-20 14:28:30','','hyva-themes-for-adobe-and-magento','','inherit','open','closed','','hyva-themes-for-adobe-and-magento','','','2024-11-20 14:28:30','2024-11-20 14:28:30','',0,'https://actuate.webpreview.co/wp-content/uploads/hyva-themes-for-adobe-and-magento.jpg',0,'attachment','image/jpeg',0),(6709,1,'2024-11-22 10:37:03','2024-11-22 10:37:03','','User Experience Research. (UX).','','inherit','open','closed','','ux-ui-1','','','2024-11-22 10:41:43','2024-11-22 10:41:43','',0,'https://actuate.webpreview.co/wp-content/uploads/UX-UI-1.jpg',0,'attachment','image/jpeg',0),(6710,1,'2024-11-22 10:37:13','2024-11-22 10:37:13','','Helmet City User Interface Design. (UI).','','inherit','open','closed','','ux-ui-2','','','2024-11-22 10:43:20','2024-11-22 10:43:20','',0,'https://actuate.webpreview.co/wp-content/uploads/UX-UI-2.png',0,'attachment','image/png',0),(6711,1,'2024-11-22 10:37:16','2024-11-22 10:37:16','','Your Roadmap to Success.','','inherit','open','closed','','ux-ui-3','','','2024-11-22 10:44:24','2024-11-22 10:44:24','',0,'https://actuate.webpreview.co/wp-content/uploads/UX-UI-3.jpg',0,'attachment','image/jpeg',0),(6712,1,'2024-11-22 10:37:21','2024-11-22 10:37:21','','UX Research & UI Design','','inherit','open','closed','','ux-ui-hero','','','2024-11-22 10:37:54','2024-11-22 10:37:54','',0,'https://actuate.webpreview.co/wp-content/uploads/UX-UI-hero.jpg',0,'attachment','image/jpeg',0),(6721,1,'2024-11-22 11:00:00','2024-11-22 11:00:00','','Customer-centric Ecommerce Sites.','','inherit','open','closed','','development-1','','','2024-11-22 11:01:54','2024-11-22 11:01:54','',0,'https://actuate.webpreview.co/wp-content/uploads/development-1.jpg',0,'attachment','image/jpeg',0),(6722,1,'2024-11-22 11:00:10','2024-11-22 11:00:10','','Replatforming.','','inherit','open','closed','','development-2-2','','','2024-11-22 11:30:00','2024-11-22 11:30:00','',0,'https://actuate.webpreview.co/wp-content/uploads/development-2.jpg',0,'attachment','image/jpeg',0),(6723,1,'2024-11-22 11:00:15','2024-11-22 11:00:15','','Custom Development.','','inherit','open','closed','','development-3','','','2024-11-22 11:39:28','2024-11-22 11:39:28','',0,'https://actuate.webpreview.co/wp-content/uploads/development-3.jpg',0,'attachment','image/jpeg',0),(6724,1,'2024-11-22 11:00:20','2024-11-22 11:00:20','','Ecommerce Web Development','','inherit','open','closed','','development-hero','','','2024-11-22 11:00:38','2024-11-22 11:00:38','',0,'https://actuate.webpreview.co/wp-content/uploads/development-hero.jpg',0,'attachment','image/jpeg',0),(6727,1,'2024-11-22 11:32:50','2024-11-22 11:32:50','','Greater Efficiency','','inherit','open','closed','','efficient','','','2024-11-22 11:33:20','2024-11-22 11:33:20','',0,'https://actuate.webpreview.co/wp-content/uploads/efficient.svg',0,'attachment','image/svg+xml',0),(6728,1,'2024-11-22 11:32:51','2024-11-22 11:32:51','','Faster Functionality','','inherit','open','closed','','faster','','','2024-11-22 11:33:05','2024-11-22 11:33:05','',0,'https://actuate.webpreview.co/wp-content/uploads/faster.svg',0,'attachment','image/svg+xml',0),(6729,1,'2024-11-22 11:32:51','2024-11-22 11:32:51','','Happier Customers','','inherit','open','closed','','happier','','','2024-11-22 11:33:29','2024-11-22 11:33:29','',0,'https://actuate.webpreview.co/wp-content/uploads/happier.svg',0,'attachment','image/svg+xml',0),(6730,1,'2024-11-22 11:32:51','2024-11-22 11:32:51','','Increased Profitability','','inherit','open','closed','','profitable','','','2024-11-22 11:33:36','2024-11-22 11:33:36','',0,'https://actuate.webpreview.co/wp-content/uploads/profitable.svg',0,'attachment','image/svg+xml',0),(6738,1,'2024-11-22 11:49:14','2024-11-22 11:49:14','','Shopify Great for start-ups and small businesses in the UK,','','inherit','open','closed','','shopify-1','','','2024-11-22 11:53:06','2024-11-22 11:53:06','',0,'https://actuate.webpreview.co/wp-content/uploads/shopify-1.jpg',0,'attachment','image/jpeg',0),(6739,1,'2024-11-22 11:49:23','2024-11-22 11:49:23','','What is Shopify Plus?','','inherit','open','closed','','shopify-2','','','2024-11-22 11:54:13','2024-11-22 11:54:13','',0,'https://actuate.webpreview.co/wp-content/uploads/shopify-2.jpg',0,'attachment','image/jpeg',0),(6740,1,'2024-11-22 11:49:29','2024-11-22 11:49:29','','Quick, Easy & User-friendly.','','inherit','open','closed','','shopify-3','','','2024-11-22 12:00:46','2024-11-22 12:00:46','',0,'https://actuate.webpreview.co/wp-content/uploads/shopify-3.jpg',0,'attachment','image/jpeg',0),(6741,1,'2024-11-22 11:49:34','2024-11-22 11:49:34','','Superb customer support.','','inherit','open','closed','','shopify-4','','','2024-11-22 12:00:56','2024-11-22 12:00:56','',0,'https://actuate.webpreview.co/wp-content/uploads/shopify-4.jpg',0,'attachment','image/jpeg',0),(6742,1,'2024-11-22 11:49:39','2024-11-22 11:49:39','','Cross-platform Sales.','','inherit','open','closed','','shopify-5','','','2024-11-22 12:01:08','2024-11-22 12:01:08','',0,'https://actuate.webpreview.co/wp-content/uploads/shopify-5.jpg',0,'attachment','image/jpeg',0),(6743,1,'2024-11-22 11:49:44','2024-11-22 11:49:44','','Responsive SEO-friendly Sites.','','inherit','open','closed','','shopify-6','','','2024-11-22 12:01:50','2024-11-22 12:01:50','',0,'https://actuate.webpreview.co/wp-content/uploads/shopify-6.jpg',0,'attachment','image/jpeg',0),(6744,1,'2024-11-22 11:49:49','2024-11-22 11:49:49','','Adaptable & Fully Customisable.','','inherit','open','closed','','shopify-7','','','2024-11-22 12:02:02','2024-11-22 12:02:02','',0,'https://actuate.webpreview.co/wp-content/uploads/shopify-7.jpg',0,'attachment','image/jpeg',0),(6745,1,'2024-11-22 11:49:54','2024-11-22 11:49:54','','Safe & Secure.','','inherit','open','closed','','shopify-8','','','2024-11-22 12:02:12','2024-11-22 12:02:12','',0,'https://actuate.webpreview.co/wp-content/uploads/shopify-8.jpg',0,'attachment','image/jpeg',0),(6746,1,'2024-11-22 11:49:58','2024-11-22 11:49:58','','Shopify Plus Store Development','','inherit','open','closed','','shopify-hero','','','2024-11-22 11:50:19','2024-11-22 11:50:19','',0,'https://actuate.webpreview.co/wp-content/uploads/shopify-hero.jpg',0,'attachment','image/jpeg',0),(6779,1,'2024-11-22 16:13:05','2024-11-22 16:13:05','Ultimately, this depends on your site’s ability to grow with your successful, expanding business. A flexible site with customisable features will offer maximum scalability – growing as you grow. This prevents you from frequently rebuilding your site. In fact, we only build sites that we guarantee will meet your needs for the next 3 – 4 years, minimum.','What is the average lifespan of a website?','','publish','closed','closed','','what-is-the-average-lifespan-of-a-website','','','2024-11-22 16:13:05','2024-11-22 16:13:05','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6779',0,'faq','',0),(6780,1,'2024-11-22 16:13:29','2024-11-22 16:13:29','In short, very. \r\n\r\nOkay, we’ll expand on that. Google’s Core Web Vitals Search Algorithm rewards websites that optimise their site speed and performance to better user experience for their customers. So, the faster your site, the stronger your SEO, contributing to your overall position on the search engine results pages, or SERP.    \r\n\r\nBut how fast does a website need to load? The ideal page load speed is 1-2 seconds. But it is worth keeping in mind that delays are costly. According to research by SEO consultancy, Hobo, 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. A 2-second delay in load time resulted in abandonment rates of up to 87%.\r\nThe faster your performance the better. As a certified Hyvä theme partner, we are able to turbocharge your site, delivering lightning speeds, and the very best shopping experience for your customers – which, by extension, maximises your sales.  \r\n','Is page speed important for SEO?','','publish','closed','closed','','is-page-speed-important-for-seo','','','2024-11-22 16:13:29','2024-11-22 16:13:29','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6780',0,'faq','',0),(6781,1,'2024-11-22 16:14:13','2024-11-22 16:14:13','Both platforms support a wide variety of payment gateways offering wide consumer choices including PayPal, Braintree, WorldPay and Authorize, along with Apple Pay, Google Pay and Amazon Pay. 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We highly recommend that all Magento customers migrate to Magento 2, mitigating any cybersecurity risk, keeping your customer data safe, and your business legally compliant.','What is the best security for eCommerce websites?','','publish','closed','closed','','what-is-the-best-security-for-e-commerce-websites','','','2024-11-22 16:14:40','2024-11-22 16:14:40','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6782',0,'faq','',0),(6783,1,'2024-11-22 16:14:58','2024-11-22 16:14:58','Magento 2 and Adobe Commerce both support the sale of digital downloads and services as well as the physical products that you might traditionally associate with eCommerce. \r\n\r\nWhether you are selling Business-to-Business, (B2B), Business-to-Consumer, (B2C), or Direct-to-Consumer, (D2C), we can advise on the best platform for your business. \r\n','Can eCommerce be used to sell digital goods or professional services?','','publish','closed','closed','','can-e-commerce-be-used-to-sell-digital-goods-or-professional-services','','','2024-11-22 16:14:58','2024-11-22 16:14:58','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=6783',0,'faq','',0),(6784,1,'2024-11-22 16:15:14','2024-11-22 16:15:14','Well of course, we love nothing more than meeting new, like-minded people, and as great as video calls are, there is nothing better than getting our heads together around a table. \r\n\r\nWe offer a free consultation with absolutely no obligation. \r\n\r\nOur Magento and Adobe Commerce agency in Manchester is located centrally, right by Piccadilly train station. Let us know when’s good for you, and we’ll pop the kettle on.\r\n \r\nCan’t meet us in person? That’s not a problem, just drop us a line and we’ll hop on a video call. 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The online retail landscape is constantly in motion — between new technology, changing customer behaviours and increasing competition, there’s always room for improvement and advancement. Here are seven New Year’s resolutions that are friendly (and doable) for your eCommerce site to thrive in 2025:\r\n<ol>\r\n 	<li>\r\n<h3>Make Your Site a Pleasure to Use</h3>\r\nNo one likes a clunky website – least of all your customers. In 2025, let’s work on making your website easy, fast, fun… to use. Clear navigation, quick load times and personal touches can make all the difference. Also, let’s ensure everyone can enjoy shopping with you. As per the Web Content Accessibility Guidelines (WCAG), make your site inclusive. Don’t forget the UK’s Equality Act 2010 – accessibility is not only a good quality to have, it is imperative.</li>\r\n 	<li>\r\n<h3>Let AI Do the Heavy Lifting</h3>\r\nAI is no longer sci-fi — it’s your new best friend. Be it recommending products customers will love or answering their questions with a chatbot, AI can make life easier (for you and them). Consider automating the boring stuff — like managing stock or sending those “we miss you” emails. Plenty of UK-based AI services can help, and they’ll keep you compliant with local rules too.</li>\r\n 	<li>\r\n<h3>Jump On Board With Mobile</h3>\r\nThere’s no way around it, everyone’s on their phones. Mobile sales will grow to a substantial share of the eCommerce pie — —filter data. If your site is not playing nice on mobile, now is the time to address it. See how your site looks and performs on various devices. Make checkout a breeze – one-click payments are a must, and services such as Apple Pay and Google Pay are very popular in the UK. Or perhaps consider developing an app to stay top of mind with customers.</li>\r\n 	<li>\r\n<h3>Be Kind to the Planet</h3>\r\nSustainability is more than a buzzword — it’s something UK shoppers truly care about. Let’s make 2025 the year we go green. Incorporate sustainable packing, elevate natural items, and provide carbon neutral delivery. Cooperate with local providers and shout about your goings on – consumers love transparency and a good eco story. And the UK’s Net Zero Strategy is a good plan for staying on course.</li>\r\n 	<li>\r\n<h3>Protect Customer Data (And Keep Customers Safe)</h3>\r\nOnline shoppers are hampered by data privacy more than ever, therein making data protection non-negotiable. In 2025, let’s turn your site into a fortress. Check you are compliant with UK GDPR and the Data Protection Act 2018. Implement an additional security layer, such as multi-factor authentication, and encrypt sensitive data. Allay your customers that their information is safe — a bit of reassurance makes a big difference.</li>\r\n 	<li>\r\n<h3>Be Where Your Customers Are</h3>\r\nCustomers want to shop on their terms – online, in-store, and often on social media. An omnichannel approach ensures you’re reaching them wherever they may be. Sync your inventory across all channels and consider adding “click and collect” options – UK shoppers love the convenience. Social commerce shouldn’t be neglected either! Your customers are on Instagram, TikTok, and Facebook, so serve them your products there.</li>\r\n 	<li>\r\n<h3>Treat Your Loyal Customers Like VIPs</h3>\r\nNew customers are delightful, but your current favorites deserve even more of your love (and money)! Let’s show your loyal shoppers love in 2025. Incorporate custom rewards, promos, and texts after they’ve purchased. Create an inclusive community Don’t just focus on your product Loyalty programs also such as Yotpo or LoyaltyLion are a great way to incentivize them to keep coming back. Can We Make 2025 The Best Year Yet?</li>\r\n</ol>\r\nYou can stay a step ahead of the competition, and leave your customers smiling, with a little focus and some smart New Year’s resolutions. Be strategic, stick to your basics, and get ready to dominate the online space in the upcoming year!','7 New Year’s Resolutions for eCommerce Managers','','publish','open','open','','7-new-years-resolutions-for-ecommerce-managers','','','2024-12-29 17:47:26','2024-12-29 17:47:26','',0,'https://actuate.webpreview.co/?p=7046',0,'post','',0),(7051,1,'2024-12-29 17:41:53','2024-12-29 17:41:53','','7 New Years resolutions for eCommerce Managers','','inherit','open','closed','','new-year-resolutions','','','2024-12-29 17:42:08','2024-12-29 17:42:08','',7046,'https://actuate.webpreview.co/wp-content/uploads/new-year-resolutions.jpg',0,'attachment','image/jpeg',0),(7060,1,'2025-02-03 09:50:28','2025-02-03 09:50:28','','actuate-digital-main(1)','','inherit','open','closed','','actuate-digital-main1','','','2025-02-03 09:50:28','2025-02-03 09:50:28','',9,'https://actuate.webpreview.co/wp-content/uploads/actuate-digital-main1.mp4',0,'attachment','video/mp4',0),(7061,1,'2025-02-03 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09:53:27','','actuate-digital-main','','inherit','open','closed','','actuate-digital-main-2','','','2025-02-03 09:53:27','2025-02-03 09:53:27','',9,'https://actuate.webpreview.co/wp-content/uploads/actuate-digital-main.mp4',0,'attachment','video/mp4',0),(7067,1,'2025-02-03 09:53:58','2025-02-03 09:53:58','','actuate-digital-cropped','','inherit','open','closed','','actuate-digital-cropped-2','','','2025-02-03 09:53:58','2025-02-03 09:53:58','',9,'https://actuate.webpreview.co/wp-content/uploads/actuate-digital-cropped.mp4',0,'attachment','video/mp4',0),(7099,1,'2025-02-10 09:55:44','2025-02-10 09:55:44','','Services','','publish','closed','closed','','services','','','2025-11-28 14:28:03','2025-11-28 14:28:03','',0,'https://actuate.webpreview.co/?page_id=7099',10,'page','',0),(7101,1,'2025-02-10 09:55:54','2025-02-10 09:55:54','','Our Work','','publish','closed','closed','','our-work','','','2025-03-20 17:00:21','2025-03-20 17:00:21','',0,'https://actuate.webpreview.co/?page_id=7101',20,'page','',0),(7103,1,'2025-02-10 09:56:03','2025-02-10 09:56:03','','About Us','','publish','closed','closed','','about-us','','','2025-11-05 12:39:51','2025-11-05 12:39:51','',0,'https://actuate.webpreview.co/?page_id=7103',30,'page','',0),(7105,1,'2025-02-10 09:56:17','2025-02-10 09:56:17','','News & Insights','','publish','closed','closed','','news-insights','','','2025-02-10 09:56:17','2025-02-10 09:56:17','',0,'https://actuate.webpreview.co/?page_id=7105',40,'page','',0),(7107,1,'2025-02-10 09:56:31','2025-02-10 09:56:31','','Get in Touch','','publish','closed','closed','','get-in-touch','','','2025-08-01 11:56:28','2025-08-01 10:56:28','',0,'https://actuate.webpreview.co/?page_id=7107',50,'page','',0),(7109,1,'2025-02-10 09:57:05','2025-02-10 09:57:05','','Home & Garden eCommerce Agency','','publish','closed','closed','','home-garden-ecommerce-agency','','','2025-11-07 11:38:37','2025-11-07 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Agency','','publish','closed','closed','','sports-fitness-ecommerce-agency','','','2025-05-22 10:14:08','2025-05-22 09:14:08','',7153,'https://actuate.webpreview.co/?page_id=7117',64,'page','',0),(7119,1,'2025-02-10 09:58:26','2025-02-10 09:58:26','','eCommerce Agency Manchester','','publish','closed','closed','','ecommerce-agency-manchester','','','2025-05-22 10:46:55','2025-05-22 09:46:55','',0,'https://actuate.webpreview.co/?page_id=7119',880,'page','',0),(7121,1,'2025-02-10 09:58:38','2025-02-10 09:58:38','','eCommerce Agency North West','','publish','closed','closed','','ecommerce-agency-north-west','','','2025-05-22 10:39:10','2025-05-22 09:39:10','',0,'https://actuate.webpreview.co/?page_id=7121',881,'page','',0),(7123,1,'2025-02-10 09:58:54','2025-02-10 09:58:54','','Magento Agency Manchester','','publish','closed','closed','','magento-agency-manchester','','','2025-05-22 10:41:38','2025-05-22 09:41:38','',0,'https://actuate.webpreview.co/?page_id=7123',882,'page','',0),(7125,1,'2025-02-10 09:59:12','2025-02-10 09:59:12','','Shopify Agency Manchester','','publish','closed','closed','','shopify-agency-manchester','','','2025-05-22 10:28:06','2025-05-22 09:28:06','',0,'https://actuate.webpreview.co/?page_id=7125',883,'page','',0),(7133,1,'2025-02-10 10:00:20','2025-02-10 10:00:20','','Careers','','publish','closed','closed','','careers','','','2025-08-05 10:39:20','2025-08-05 09:39:20','',0,'https://actuate.webpreview.co/?page_id=7133',80,'page','',0),(7137,1,'2025-02-10 10:00:58','2025-02-10 10:00:58','<h2 class=\"heading-3\">Terms of use</h2>\r\nPlease read this policy carefully as it sets out the terms upon which this website is made available for your use.\r\n\r\nIf you have any questions about this policy or do not agree with it, please contact us before using this website by email:<span> </span><a href=\"mailto:hello@actuate.agency\">hello@actuate.agency</a>, or alternatively in writing to:\r\n\r\nActuate Digital Limited\r\n3b Tariff Street\r\nManchester\r\nM1 2FF\r\n\r\nIn this policy, “we”, “us” and “Actuate” means Actuate Digital Limited.\r\n<h3>Contents</h3>\r\n<ul>\r\n 	<li>Conditions of use</li>\r\n 	<li>Intellectual property</li>\r\n 	<li>Downloading content</li>\r\n 	<li>What information do we collect?</li>\r\n 	<li>Other websites</li>\r\n 	<li>Cookies</li>\r\n 	<li>Phishing</li>\r\n</ul>\r\n<h3>Conditions of use</h3>\r\nWe, Actuate, are committed to ensuring that the information contained on this website is accurate and up-to-date. However the information contained on our website is for guidance only and we make no representation or warranty as to its accuracy or completeness.\r\n\r\nNone of the information contained on this website is intended to form any part of a contract between you and Actuate.\r\n\r\nThe information contained on this website is subject to change without notice so you may wish to check it each time you submit personal information to Actuate.\r\n\r\nWe shall not be liable for any loss whatsoever, including direct, indirect, incidental, consequential or cumulative losses or damages arising out of the use or inability to use these pages, any errors, misrepresentations or omissions on the material contained on them.\r\n\r\nYou agree that the material downloaded or otherwise accessed through the use of our web pages is obtained entirely at your own risk and that you will be entirely responsible for any resulting damage to software or computer systems and/or any resulting loss of data.\r\n<h3>Intellectual property</h3>\r\nAll copyright, trademarks, design rights, patents and other intellectual property rights (registered and unregistered) in and on this website site shall remain vested in Actuate.\r\n\r\nUnless clearly indicated to the contrary you may not copy, reproduce, republish, disassemble, decompile, reverse engineer, download, post, broadcast, transmit, make available to the public or otherwise use the content of this website in any way.\r\n\r\nThe names, images and logos identifying Actuate and their products and services are subject to copyright, design rights and trademarks of each responsible entity. Nothing contained in these terms shall be construed as conferring any licence or right to use any trademark, design right or copyright for any of the above entities.\r\n<h3>Downloading content</h3>\r\nYou may download or print out individual selections of this website only if explicitly used for your own personal information. This website may not be publicly reproduced either in part or whole. Permanent copying or storage of whole or part of this website or the information contained in it or the reproduction or incorporation of any part of it in any other work or publication is expressly prohibited.\r\n<h3>What information do we collect?</h3>\r\nIn general, you can visit the Actuate website anonymously without giving us any information. If you visit our website anonymously, please bear in mind that we may still:\r\n<ul>\r\n 	<li>Record the areas of the website which you visit; and</li>\r\n 	<li>Collect information about your computer, such as which browser you are using, your network location, the type of connection you are using (e.g. broadband, ADSL etc.).</li>\r\n</ul>\r\nWe record and collect this information using Cookies, however, this information does not allow us to identify you.\r\n\r\nIf you indicate that you would like to receive updates from us about events, services and other information by signing up to receive our newsletter, we will collect, process and store this information in line with our privacy policy, and only if you give us your consent to do so.\r\n\r\nFor more information on how we store and use your data, view our<span> </span><a href=\"https://www.actuate.agency/privacy/\">Privacy Policy</a>.\r\n<h3>Other websites</h3>\r\nThis website may contain links to other websites which are outside of our control. Once you have left our website, we are not responsible for the protection and privacy of any information which you provide. You should exercise caution and read the privacy statement applicable to the website in question before use.\r\n<h3>Cookies</h3>\r\nCookies are files that store information on your hard drive or browser, allowing us to identify that you have visited our websites before. Cookies make it easier for you to maintain your preferences on our websites, and by seeing how you use our websites, we can tailor them to your preferences and measure their usability.\r\n\r\nFor further information about the cookies used on our websites and how to disable them if required, please read our<span> </span><a href=\"https://www.actuate.agency/privacy-policy/#cookies\">Cookie policy</a>.\r\n<h3>Phishing</h3>\r\n“Phishing” is the name given to attempts to steal personal details and financial account details from a website user. “Phishers” use fake or “spoof” emails to lead users to imitation websites where the user is tricked into entering their personal details, such as credit card numbers, usernames and passwords.\r\n\r\nIf you do receive such an email or are asked for your password by anyone claiming to represent Actuate Digital, please forward the email or report the incident by email:\r\n\r\n<a href=\"mailto:hello@actuate.agency\">hello@actuate.agency</a>, or alternatively in writing to:\r\n\r\nActuate Digital Limited\r\n3b Tariff Street\r\nManchester\r\nM1 2FF','Terms and Conditions','','publish','closed','closed','','terms-and-conditions','','','2026-02-15 14:13:11','2026-02-15 14:13:11','',0,'https://actuate.webpreview.co/?page_id=7137',991,'page','',0),(7139,1,'2025-02-10 10:01:10','2025-02-10 10:01:10','<h3 class=\"wp-block-heading\">1. Purpose of our privacy statement</h3>\r\n1.1           Under the Data Protection Act 1998 and the General Data Protection Regulation, we are required to explain to you why we are asking for this information about you, how we intend to use the information you provide and whether we will share this with anyone else.\r\n<h3>2. Who are we?</h3>\r\n2.1           Actuate Digital Limited is a company limited by guarantee. Our address is 1st Floor Swan Buildings, 20 Swan Street, Manchester, M4 5JW.\r\n<h3>3. Our data protection officer</h3>\r\n3.1           Our Data Protection Officer is responsible for overseeing what we do with your information and monitoring our compliance with data protection laws.\r\n\r\n3.2           If you have any concerns or questions about our use of your personal data, you can contact our Data Protection Officer by writing to The Data Protection Officer, 1st Floor Swan Buildings, 20 Swan Street, Manchester, M4 5JW or emailing<span> </span><a href=\"mailto:hello@actuate.agency\">hello@actuate.agency</a>.\r\n<h3>4. Why are we collecting your information?</h3>\r\n4.1           The information that you provide to us via our website enquiry, feedback or sign-up forms is completely voluntary and is not required by Actuate in order to provide services to you.\r\n<h3>5. What information are we collecting?</h3>\r\n5.1           We are collecting information about you which you provide to us on the forms completed including your name, email address and telephone number.\r\n\r\n5.2           Some of the information which we collect may be special categories of personal data (also called sensitive personal data), which includes information about your health and racial or ethnic origin.\r\n<h3>6. What we are going to do with your information</h3>\r\n6.1           The information you provide to us will be used for the following purposes:\r\n\r\n6.1.1      It will be stored and used by us in accordance with this privacy statement and also in accordance with your rights under the Data Protection Act 1998 and the General Data Protection Regulation;\r\n\r\n6.1.3      It will be used to obtain your views about the services we provide and information on opportunities to get involved. This includes obtaining your feedback about the website AND / OR\r\n\r\n6.1.4      It will allow us to contact you in the most appropriate way. For example, we can provide literature in large print if you have difficulty reading smaller print; or provide documents in an alternative language if English is not your first language.\r\n\r\n6.2           An understanding of your personal situation and individual needs will allow us to provide a tailored service that meets any physical, cultural or financial needs that you may have.\r\n<h3>7. What is the legal basis for using your information?</h3>\r\n7.1           In accordance with the data protection laws, we need a “legal basis” for collecting and using information about you. There are a variety of different legal basis for processing personal data which are set out in the data protection laws.\r\n\r\n7.2           The lawful basis on which we rely in order to use the information which we collect about you for the purposes set out in this notice will be:\r\n\r\n7.2.1      you have provided consent to our use of your information.\r\n<h3>8. Sharing your information</h3>\r\n<h4>Other organisations</h4>\r\n8.4           We may from time to time share your information with other organisations, including, but not limited to:\r\n\r\n8.4.1      Community groups with whom Actuate liaise to organise events which benefit the local community\r\n<h3>9. Transferring your information abroad</h3>\r\n9.1           We will not transfer the information you provide to us outside of the European Economic Area.\r\n<h3>10. Security of your information</h3>\r\n10.1        The information that you provide will be stored securely on our systems. Our security measures and procedures reflect the seriousness with which we approach security and the value we attach to your information.\r\n\r\n10.2        Only relevant members of staff will access the information you provide to us.\r\n<h3>11. Can we use your information for any other purpose?</h3>\r\n11.1        In limited circumstances we may use your information for a purpose other than those set out in this policy. If we intend to do so, we will provide you with information relating to that other purpose before using it for the new purpose.\r\n<h3>12. Storing your information and deleting it</h3>\r\n12.1        We will store the personal data which you provide to us via a webform for as long as we have relevant information on our services, or for as long as it takes to resolve your query. Once the identified purpose comes to an end, unless there is another identifiable purpose for which it is necessary to hold on to your information, we will delete your information.\r\n<h3>13. Your rights</h3>\r\n13.1        In relation to the information which we hold about you, you are entitled to:\r\n\r\n13.1.1   Ask us for access to the information;\r\n\r\n13.1.2   Ask us to rectify the information where it is inaccurate or is incomplete;\r\n\r\n13.1.3   Ask us to erase the information and take steps to ask others with whom we have shared your information to erase it;\r\n\r\n13.1.4   Ask us to limit what we do with your information;\r\n\r\n13.1.5   Object to our use of your information and ask us to stop that use;\r\n\r\n13.1.6   Instruct us to provide you with the information we hold about you in a structured and commonly used format or transmit that information directly to another organisation (for example, if you want the information to be sent to another housing provider).\r\n\r\n13.2        Our obligations to comply with the above rights are subject to certain exemptions.\r\n\r\n13.3        Where we are using your information because you have provided your consent to that use, you are entitled to withdraw your consent at any time. The lawfulness of our use of your information before consent was withdrawn is not affected.\r\n\r\n13.4        To exercise any of the rights referred to above, you should contact our Data Protection Officer by writing to The Data Protection Officer, Unit 1, Suite 7 Marcher Court, Sealand Road, Chester CH1 6BS or emailing<span> </span><a href=\"mailto:hello@actuate.agency\">hello@actuate.agency</a>.\r\n\r\n13.5        You also have the right to complain to the Information Commissioner’s Office (the “ICO”) if you are not satisfied with the way we use your information. You can contact the ICO by writing to Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.\r\n\r\n&nbsp;\r\n<h3>Cookies</h3>\r\n<h4>How does Actuate use cookies?</h4>\r\nActuate put small files (known as ‘cookies’) onto your computer when you view this website to collect information about how you browse the site.\r\n\r\nCookies are used to:\r\n<ul>\r\n 	<li>measure how you use the website, so that Actuate Digital can use this data to continually make improvements and improve user experience</li>\r\n 	<li>enable the website to work more efficiently / improve user experience, for example, by remembering what you have previously clicked on and making these links a different colour</li>\r\n</ul>\r\nYou may delete and block all cookies from this site, although restricting cookies can impact how the website functions. Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit<span> </span><a href=\"http://www.allaboutcookies.org/\">www.allaboutcookies.org</a>.\r\n<h4>Cookies used on the Actuate websites</h4>\r\n<h5>Third-party Google Analytics cookies</h5>\r\nActuate uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate your use of our websites which are used in aggregate form to improve the performance and user experience on our site. Google Analytics uses only first party cookies and collects no personally identifiable information.\r\n\r\nGoogle stores the information collected by the cookie on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. By using the Actuate websites, you consent to the processing of data about you by Google in the manner and for the purposes set out above.\r\n<a id=\"cookies\"></a>\r\n<h5>List of cookies</h5>\r\n<table width=\"1146\" height=\"476\">\r\n<tbody>\r\n<tr>\r\n<td width=\"80\"><strong>Cookie name</strong></td>\r\n<td width=\"67\"><strong>Type</strong></td>\r\n<td width=\"77\"><strong>Source</strong></td>\r\n<td width=\"54\"><strong>Expiry</strong></td>\r\n<td width=\"185\"><strong>Functions</strong></td>\r\n</tr>\r\n<tr>\r\n<td width=\"80\">_gat</td>\r\n<td width=\"67\">Session</td>\r\n<td width=\"77\">Google Analytics</td>\r\n<td width=\"54\">Session</td>\r\n<td width=\"185\">Used to throttle request rate</td>\r\n</tr>\r\n<tr>\r\n<td width=\"80\">_ga</td>\r\n<td width=\"67\">Persistent</td>\r\n<td width=\"77\">Google Analytics</td>\r\n<td width=\"54\">2 years</td>\r\n<td width=\"185\">Registers a unique ID that is used to generate statistical data on how the visitor uses the website.</td>\r\n</tr>\r\n<tr>\r\n<td width=\"80\">_gid</td>\r\n<td width=\"67\">Session</td>\r\n<td width=\"77\">Google Analytics</td>\r\n<td width=\"54\">Session</td>\r\n<td width=\"185\">Registers a unique ID that is used to generate statistical data on how the visitor uses the website.</td>\r\n</tr>\r\n<tr>\r\n<td width=\"80\">_collect</td>\r\n<td width=\"67\">Session</td>\r\n<td width=\"77\">Google Analytics</td>\r\n<td width=\"54\">Session</td>\r\n<td width=\"185\">Used to send data to Google Analytics about the visitor’s device and behaviour. 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