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This image is already compressed, no further compression required.\";}}s:5:\"stats\";a:4:{s:13:\"original_size\";i:203208;s:14:\"optimized_size\";i:122720;s:7:\"percent\";d:39.61;s:7:\"message\";s:0:\"\";}s:7:\"message\";s:37:\"Avif is less performant than original\";}'),(101502,5825,'_imagify_optimization_level','2'),(101503,5825,'_imagify_status','success'),(101504,5825,'_imagify_data','a:3:{s:5:\"sizes\";a:22:{s:4:\"full\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:23653;s:14:\"optimized_size\";i:11295;s:7:\"percent\";d:52.25;}s:13:\"gallery-small\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:25054;s:14:\"optimized_size\";i:8271;s:7:\"percent\";d:66.99;}s:13:\"project-small\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:8271;s:14:\"optimized_size\";i:7982;s:7:\"percent\";d:3.49;}s:13:\"partner-small\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:15385;s:14:\"optimized_size\";i:5121;s:7:\"percent\";d:66.71;}s:15:\"blog-page-small\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:7982;s:14:\"optimized_size\";i:7796;s:7:\"percent\";d:2.33;}s:18:\"blog-feature-small\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:7796;s:14:\"optimized_size\";i:7205;s:7:\"percent\";d:7.58;}s:10:\"blog-small\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:7205;s:14:\"optimized_size\";i:5802;s:7:\"percent\";d:19.47;}s:10:\"page-small\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:5802;s:14:\"optimized_size\";i:5785;s:7:\"percent\";d:0.29;}s:30:\"testimonial-small@imagify-avif\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:10:\"team-small\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:10205;s:14:\"optimized_size\";i:3440;s:7:\"percent\";d:66.29;}s:11:\"brand-large\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:26431;s:14:\"optimized_size\";i:8732;s:7:\"percent\";d:66.96;}s:24:\"brand-small@imagify-avif\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:29:\"casestudy-square@imagify-avif\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:10:\"mast-thumb\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:29947;s:14:\"optimized_size\";i:9909;s:7:\"percent\";d:66.91;}s:25:\"medium_large@imagify-avif\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:44945;s:14:\"optimized_size\";i:38210;s:7:\"percent\";d:14.98;}s:9:\"thumbnail\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:30725;s:14:\"optimized_size\";i:10007;s:7:\"percent\";d:67.43;}s:19:\"medium@imagify-avif\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:42266;s:14:\"optimized_size\";i:36749;s:7:\"percent\";d:13.05;}s:6:\"medium\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:42266;s:14:\"optimized_size\";i:13458;s:7:\"percent\";d:68.16;}s:12:\"medium_large\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:44945;s:14:\"optimized_size\";i:14187;s:7:\"percent\";d:68.43;}s:16:\"casestudy-square\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:11:\"brand-small\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:17:\"testimonial-small\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}}s:5:\"stats\";a:4:{s:13:\"original_size\";i:384173;s:14:\"optimized_size\";i:204916;s:7:\"percent\";d:46.66;s:7:\"message\";s:0:\"\";}s:7:\"message\";s:37:\"Avif is less performant than original\";}'),(101505,5826,'_imagify_optimization_level','2'),(101506,5826,'_imagify_status','success'),(101507,5826,'_imagify_data','a:3:{s:5:\"sizes\";a:27:{s:4:\"full\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:10608;s:14:\"optimized_size\";i:6342;s:7:\"percent\";d:40.21;}s:13:\"gallery-small\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:9528;s:14:\"optimized_size\";i:3574;s:7:\"percent\";d:62.49;}s:13:\"project-small\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:3574;s:14:\"optimized_size\";i:3485;s:7:\"percent\";d:2.49;}s:13:\"partner-small\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:4647;s:14:\"optimized_size\";i:2358;s:7:\"percent\";d:49.26;}s:28:\"blog-page-small@imagify-avif\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:31:\"blog-feature-small@imagify-avif\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:10:\"blog-large\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:13557;s:14:\"optimized_size\";i:5395;s:7:\"percent\";d:60.21;}s:23:\"blog-small@imagify-avif\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:23:\"page-small@imagify-avif\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:30:\"testimonial-small@imagify-avif\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:10:\"team-large\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:11992;s:14:\"optimized_size\";i:4707;s:7:\"percent\";d:60.75;}s:10:\"team-small\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:5482;s:14:\"optimized_size\";i:2054;s:7:\"percent\";d:62.53;}s:11:\"brand-large\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:9807;s:14:\"optimized_size\";i:3718;s:7:\"percent\";d:62.09;}s:24:\"brand-small@imagify-avif\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:29:\"casestudy-square@imagify-avif\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:10:\"mast-thumb\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:10392;s:14:\"optimized_size\";i:4032;s:7:\"percent\";d:61.2;}s:12:\"medium_large\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:12052;s:14:\"optimized_size\";i:5697;s:7:\"percent\";d:52.73;}s:9:\"thumbnail\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:10615;s:14:\"optimized_size\";i:4152;s:7:\"percent\";d:60.89;}s:5:\"large\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:14064;s:14:\"optimized_size\";i:6737;s:7:\"percent\";d:52.1;}s:6:\"medium\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:11538;s:14:\"optimized_size\";i:5407;s:7:\"percent\";d:53.14;}s:16:\"casestudy-square\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:11:\"brand-small\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:17:\"testimonial-small\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:10:\"page-small\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:10:\"blog-small\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:18:\"blog-feature-small\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:15:\"blog-page-small\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}}s:5:\"stats\";a:4:{s:13:\"original_size\";i:134198;s:14:\"optimized_size\";i:63211;s:7:\"percent\";d:52.9;s:7:\"message\";s:0:\"\";}s:7:\"message\";s:37:\"Avif is less performant than original\";}'),(101508,5831,'_imagify_optimization_level','2'),(101509,5831,'_imagify_status','success'),(101510,5831,'_imagify_data','a:3:{s:5:\"sizes\";a:28:{s:4:\"full\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:29827;s:14:\"optimized_size\";i:10299;s:7:\"percent\";d:65.47;}s:13:\"gallery-small\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:17937;s:14:\"optimized_size\";i:6413;s:7:\"percent\";d:64.25;}s:13:\"project-small\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:6413;s:14:\"optimized_size\";i:6011;s:7:\"percent\";d:6.27;}s:13:\"partner-small\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:11770;s:14:\"optimized_size\";i:3328;s:7:\"percent\";d:71.72;}s:28:\"blog-page-small@imagify-avif\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:31:\"blog-feature-small@imagify-avif\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:10:\"blog-large\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:26193;s:14:\"optimized_size\";i:9260;s:7:\"percent\";d:64.65;}s:23:\"blog-small@imagify-avif\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:23:\"page-small@imagify-avif\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:30:\"testimonial-small@imagify-avif\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:10:\"team-large\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:23011;s:14:\"optimized_size\";i:8083;s:7:\"percent\";d:64.87;}s:10:\"team-small\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:13146;s:14:\"optimized_size\";i:4570;s:7:\"percent\";d:65.24;}s:11:\"brand-large\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:18440;s:14:\"optimized_size\";i:6647;s:7:\"percent\";d:63.95;}s:24:\"brand-small@imagify-avif\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:28847;s:14:\"optimized_size\";i:28259;s:7:\"percent\";d:2.04;}s:29:\"casestudy-square@imagify-avif\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:10:\"mast-thumb\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:20140;s:14:\"optimized_size\";i:7015;s:7:\"percent\";d:65.17;}s:12:\"medium_large\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:29979;s:14:\"optimized_size\";i:8765;s:7:\"percent\";d:70.76;}s:9:\"thumbnail\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:20357;s:14:\"optimized_size\";i:7067;s:7:\"percent\";d:65.28;}s:18:\"large@imagify-avif\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:35671;s:14:\"optimized_size\";i:35352;s:7:\"percent\";d:0.89;}s:6:\"medium\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:28783;s:14:\"optimized_size\";i:7915;s:7:\"percent\";d:72.5;}s:5:\"large\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:35671;s:14:\"optimized_size\";i:10213;s:7:\"percent\";d:71.37;}s:16:\"casestudy-square\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:11:\"brand-small\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:28847;s:14:\"optimized_size\";i:8955;s:7:\"percent\";d:68.96;}s:17:\"testimonial-small\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:10:\"page-small\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:10:\"blog-small\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:18:\"blog-feature-small\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:15:\"blog-page-small\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}}s:5:\"stats\";a:4:{s:13:\"original_size\";i:385331;s:14:\"optimized_size\";i:178002;s:7:\"percent\";d:53.81;s:7:\"message\";s:0:\"\";}s:7:\"message\";s:37:\"Avif is less performant than original\";}'),(101511,5836,'_imagify_optimization_level','2'),(101512,5836,'_imagify_status','success'),(101513,5836,'_imagify_data','a:3:{s:5:\"sizes\";a:26:{s:4:\"full\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:11583;s:14:\"optimized_size\";i:11345;s:7:\"percent\";d:2.05;}s:13:\"gallery-small\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:25459;s:14:\"optimized_size\";i:9681;s:7:\"percent\";d:61.97;}s:13:\"project-small\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:9681;s:14:\"optimized_size\";i:9617;s:7:\"percent\";d:0.66;}s:26:\"partner-small@imagify-avif\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:16172;s:14:\"optimized_size\";i:13849;s:7:\"percent\";d:14.36;}s:15:\"blog-page-small\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:9617;s:14:\"optimized_size\";i:9391;s:7:\"percent\";d:2.35;}s:18:\"blog-feature-small\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:9391;s:14:\"optimized_size\";i:9196;s:7:\"percent\";d:2.08;}s:23:\"blog-small@imagify-avif\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:23:\"page-small@imagify-avif\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:30:\"testimonial-small@imagify-avif\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:10:\"team-small\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:11493;s:14:\"optimized_size\";i:4647;s:7:\"percent\";d:59.57;}s:11:\"brand-large\";a:4:{s:7:\"success\";b:1;s:13:\"original_size\";i:26724;s:14:\"optimized_size\";i:10265;s:7:\"percent\";d:61.59;}s:24:\"brand-small@imagify-avif\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. This image is already compressed, no further compression required.\";}s:29:\"casestudy-square@imagify-avif\";a:2:{s:7:\"success\";b:0;s:5:\"error\";s:77:\"WELL DONE. 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Like the traditional kind, it shows you what’s working, what’s broken, and what’s getting in the way.\r\n\r\nBut unlike most audits, this one won’t gather dust in your inbox.\r\n\r\nIt’s fast, focused, and delivered as a short, punchy video walkthrough (not a 40-page doc) - a clearly prioritised list of quick wins and longer-term actions, and a roadmap that moves you from current pain to your next nice problem to have. It’ll show you exactly where you\'re leaking revenue and where the quick wins are hiding, whether that\'s clunky UX, code issues, or conversion blockers. 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It’s flexible, customisable, and built to scale - without locking you into someone else’s rules.\r\n\r\nYour customers aren’t all the same, so why should their experience be? Magento gives you the freedom to shape how your site works - from performance to checkout flow - so it actually fits your products, your customers, and your plans.\r\n\r\nAs a trusted Magento agency in the UK, we help brands unlock that control and shape a storefront that fits their business. Our team delivers tailored builds, provides ongoing Magento support services, and drives long-term value with deep platform expertise.\r\n\r\nNeed something heavier-duty? Adobe Commerce is the enterprise version of Magento. It’s built for businesses dealing with complexity - whether that’s multiple storefronts, international pricing, or B2B setups with custom logic. It just handles it.\r\n\r\nAnd once the platform stops getting in your way? That’s when the next nice problems start to show up. Like where to invest the time you’re not wasting on workarounds, or how to reinvest the budget you’re not sinking into plugins and patches. Perhaps what to test next now that you’ve actually got the freedom to.\r\n\r\nGrowth doesn’t get easier, but it does get better, and this is the kind of platform that keeps up when you do.\r\n\r\n<a href=\"https://actuate.webpreview.co/services/adobe-commerce-magento/\" class=\"cta\">Let’s Talk Magento 2 &amp; Adobe Commerce</a>'),(101648,8573,'_page_content_6_the_services_1_service_description','field_67c6cd38cad28'),(101649,8573,'page_content_6_the_services_1_service_link',''),(101650,8573,'_page_content_6_the_services_1_service_link','field_67c6cd4ecad29'),(101651,8573,'page_content_6_the_services_2_service_title','Hyvä'),(101652,8573,'_page_content_6_the_services_2_service_title','field_67c6cd1bcad26'),(101653,8573,'page_content_6_the_services_2_service_image','7953'),(101654,8573,'_page_content_6_the_services_2_service_image','field_67c6cd2dcad27'),(101655,8573,'page_content_6_the_services_2_side_title','Hyvä Partners'),(101656,8573,'_page_content_6_the_services_2_side_title','field_67c6e0fbc5a42'),(101657,8573,'page_content_6_the_services_2_service_description','Hyvä is a modern front-end for Magento and Adobe Commerce that delivers what most themes can’t: speed, simplicity, and stability. 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That’s where conversion rate optimisation (CRO) comes in.\r\n\r\nThis isn’t about guesswork or swapping button colours. We run proper A/B tests, multivariate experiments, dig into UX and UI, fix friction in the checkout, and map out the user journey end-to-end. Every blocker we remove means more people buying, and buying more often, without driving up your media spend.\r\n\r\nWe’re not here to optimise for the sake of it. We’re here to make sure your site’s actually pulling its weight. That the clicks you’re already paying for - through PPC, influencers, paid social, SEO - convert better. That the customer experience feels solid enough to trust, fast enough to stick with, and smooth enough that no one’s rage-quitting at checkout.\r\n\r\nOnce that starts working? You’re not asking “why aren’t we converting?” anymore. You’re deciding where to put the extra margin. Scale spend? Try a new channel? Build out loyalty? That’s the shift - from fixing problems to chasing better ones.\r\n\r\n<a href=\"https://actuate.webpreview.co/services/cro/\" class=\"cta\">Book a CRO Review</a>'),(101678,8573,'_page_content_6_the_services_4_service_description','field_67c6cd38cad28'),(101679,8573,'page_content_6_the_services_4_service_link',''),(101680,8573,'_page_content_6_the_services_4_service_link','field_67c6cd4ecad29'),(101681,8573,'page_content_6_the_services_5_service_title','Maintenance & Support'),(101682,8573,'_page_content_6_the_services_5_service_title','field_67c6cd1bcad26'),(101683,8573,'page_content_6_the_services_5_service_image','7952'),(101684,8573,'_page_content_6_the_services_5_service_image','field_67c6cd2dcad27'),(101685,8573,'page_content_6_the_services_5_side_title','Ongoing Support'),(101686,8573,'_page_content_6_the_services_5_side_title','field_67c6e0fbc5a42'),(101687,8573,'page_content_6_the_services_5_service_description','Just because your site’s live doesn’t mean you’re on your own.\r\n\r\nWhether you’ve got a lean team or no team at all, we’re here to keep things moving - from routine updates to performance fixes to the bigger, strategic stuff. We’ll handle the day-to-day, so your team can stay focused on everything else.\r\n\r\nBut this isn’t just about maintenance. We work as a consultancy too - helping you make smart decisions about what comes next. Want to test something new? Build on a feature? Rethink a journey? We’re not waiting around for tickets. We’re in it with you, start to finish.\r\n\r\nSome brands need us to take the wheel. Others just need a reliable sounding board. Either way, we’re the ongoing pulse behind your site, making sure it stays fast, secure, and always moving forward.\r\n\r\n<a href=\"https://actuate.webpreview.co/services/maintenance-support/\" class=\"cta\">Let’s Keep You Moving</a>'),(101688,8573,'_page_content_6_the_services_5_service_description','field_67c6cd38cad28'),(101689,8573,'page_content_6_the_services_5_service_link',''),(101690,8573,'_page_content_6_the_services_5_service_link','field_67c6cd4ecad29'),(101691,8573,'page_content_6_the_services','6'),(101692,8573,'_page_content_6_the_services','field_67c6cd0fcad25'),(101693,8573,'page_content_7_block_content','<h3>Our Partners</h3>'),(101694,8573,'_page_content_7_block_content','field_6645ce1ce42ff'),(101695,8573,'page_content_8_block_title',''),(101696,8573,'_page_content_8_block_title','field_67c86b51a9ddc'),(101697,7141,'_yoast_wpseo_metadesc','Discover how Actuate builds high-performance eCommerce sites. 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As trusted Magento and Hyvä specialists, we effortlessly resolve your growing pains. Our solutions-focused approach will see your site’s performance skyrocket – leaving you <strong>only with nice problems to have.</strong>','Home Page','','publish','closed','closed','','home-page','','','2026-02-16 09:10:40','2026-02-16 09:10:40','',0,'https://actuate.webpreview.co/?page_id=9',0,'page','',0),(40,1,'2024-02-02 11:45:01','2024-02-02 11:45:01','','Helmet City','','inherit','open','closed','','helmet-hero','','','2024-05-20 13:34:18','2024-05-20 12:34:18','',0,'https://actuate.webpreview.co/wp-content/uploads/2024/02/helmet-hero.jpg',0,'attachment','image/jpeg',0),(693,2,'2016-05-16 17:10:44','2016-05-16 16:10:44','Following the success of Actuate Digital over the past 12 months our founder and director Mat O’Connor decided he wanted to give something back to the community and set himself a challenge at the same time. So he decided he would cycle 100 miles and raise awareness of a cause close to his heart.  And what a challenge it was! Mat set off to Bamber Bridge, Preston On Sunday 15<sup>th</sup> May to take part in the Four counties 100 mile bike ride to raise money for St Catherine’s hospice care.  Mat also raised money through just giving for TACT (The adolescent and children’s trust) based in Liverpool and it’s safe to say he smashed it, with the current total standing at £300.\r\n\r\nFor those of you who don’t know Mat.  Mat likes cycling and sometimes falls off his bicycle.  So we were all a bit worried when he told us that he’d be cycling across Lancashire, Liverpool, Cheshire and Manchester all in one day!  Luckily this time he only managed to fall off once and graze his knee, but like the trooper he is, he carried on finishing with a commendable time of 7 hours 49 minutes.\r\n\r\nI’d like to take this opportunity to congratulate Mat on completing his ride, and for raising money for a well-deserved charity that can really make a difference to people’s lives.\r\n\r\nCongratulations Mat!','Congratulations Mat!','','publish','open','open','','congratulations-mat-2','','','2026-02-15 13:52:14','2026-02-15 13:52:14','',0,'https://actuate.webpreview.co/?p=693',43,'post','',0),(696,1,'2016-05-10 15:51:31','2016-05-10 14:51:31','<h2>Get more from your online store</h2>\r\nEcommerce changes quickly and it’s important to stay up to date so that you can be aware of the trends that will have an effect on sales. Here are some smart tips that will help you stay on the cutting edge of ecommerce so that you can improve your chances of success.\r\n<h3>Our tips</h3>\r\n<ul>\r\n 	<li>Avoid lengthy sign up pages that can take several minutes for customers to fill out before they can make a purchase. You’ll lose their patience and you don’t actually need the info – just an email address and a password will do.</li>\r\n 	<li>Instead, you can ask them if they want to sign up after they have made the purchase, so that they can make the next purchase easier by creating an account.</li>\r\n 	<li>Don’t underestimate the power of call to action buttons, which can help to make your site more usably and build higher conversions.</li>\r\n 	<li>Make sure that the call to action button stands out on the website with its positioning, font and wording as well as its colour.</li>\r\n 	<li>If your ecommerce site has a wide range of different products sold, make sure that you have a well-designed search function so that users can quickly find what they are looking for.</li>\r\n 	<li>A “breadcrumb” navigation system is a great idea because it shows them how many steps they have accomplished in the checkout process and how many more are left to go.</li>\r\n 	<li>Otherwise, they will get bored and think that your shopping procedures take forever, so they might be tempted to abandon their purchases halfway through.</li>\r\n 	<li>Your customers will be more inclined to purchase from you if they know yours is a website they can trust. Make sure that you update your shopping security with a trust certificate such as Verisign or Hacker Safe.</li>\r\n 	<li>It is much better to display all shipping charges, taxes and other extra costs right at the beginning. Customers hate when the price suddenly goes up at the end of a purchasing process because of a fee or tax they weren’t expecting.</li>\r\n 	<li>Add a persistent shopping cart that will save the items even if the customer closes the window and comes back later. They might have made up their mind and decide to purchase those items the second time around.</li>\r\n</ul>\r\nThese are just a few smart tips that can help you to maximise your ecommerce and reach new levels of success.','Smart Tips for Successful Ecommerce','','publish','open','open','','smart-tips-successful-ecommerce-2','','','2026-02-15 13:52:38','2026-02-15 13:52:38','',0,'https://actuate.webpreview.co/?p=696',44,'post','',0),(705,1,'2016-07-12 17:01:44','2016-07-12 16:01:44',' <h2>How to get more selling your crafts online</h2>                                                                                                                                                                                                                                                                                                                                                                                    \r\n  <p>Good news for creative artists and crafters out there – the internet makes it easier than ever to sell your products. Whether you are passionate about beading, felting, making jewellery, knitting, woodwork or any other craft, you can find a whole new world of sales opportunities for your beautiful products online. Here are five tips to help you sell your works of art online.</p>\r\n                                                                                                                                                                                                                                                                                                                                                                                                                                         \r\n  <h3 class=\"list-heading\">Join an Online Craft Marketplace</h3>                          \r\n  <p>Etsy is just one of the many online marketplaces where you can sell your crafts. Sign up for these marketplaces, create a profile and a shop and start offering your one of a kind goods. You can also take a look around at the crafts that everyone else is selling so that you can get an idea of what your competition looks like.</p>\r\n\r\n  <h3 class=\"list-heading\">Post High Quality Photos</h3>\r\n  <p>Your piece of artwork or handmade craft could be really beautiful, but if all you have to post online is a poor quality, blurry and low resolution photo it will not look good to customers. Taking good photos of your crafts is essential for showing off their full beauty online. Make sure that when you snap the photo the object is well lit and you are using a decent quality camera. If you sell small items such as\r\n  jewellery you might want to consider getting it professionally photographed – you will need the right lens and a photography light box to capture the details.</p>\r\n\r\n  <h3 class=\"list-heading\">Network on Social Media</h3>\r\n  <p>Create social media profiles for your crafting business and actively use them. Try to connect with potential customers as well as other crafters and artists in order to build an online network. Don\'t just use your Twitter, Facebook and Instagram accounts to broadcast your promotional materials – also use them to connect with others, share your personality and get into an interesting discussion.</p>\r\n\r\n  <h3 class=\"list-heading\">Write Excellent Product Descriptions</h3>\r\n  <p>Every product you sell should have a well written description to go with it, describing what it is, what it\'s features are, the meaning behind it, the materials you used and what makes it special. This informs your customers and also helps your Google ranking.</p>\r\n\r\n  <h3 class=\"list-heading\">Let Your Personality Shine Through</h3>\r\n  <p>People don\'t buy crafts because they are practical, they buy them because they are meaningful and beautiful. Don\'t be afraid to let your personality shine through into the crafts you make and the way you market them – someone might connect with it.</p>\r\n','5 Tips for Selling Crafts Online','','publish','open','open','','5-tips-selling-crafts-online-2','','','2026-02-15 13:51:48','2026-02-15 13:51:48','',0,'https://actuate.webpreview.co/?p=705',42,'post','',0),(710,1,'2016-07-21 12:10:37','2016-07-21 11:10:37','<h2>How to Make the Most of the Hottest Craze in Gaming</h2>\r\nPokemon Go is the biggest gaming craze of the year. This augmented reality game is played on a smartphone and involves walking around your environment to capture Pokemon, which are hidden all over the map. The game has already exceeded 15 million downloads in only a few days and it has become more popular than Instagram and Twitter.\r\n\r\nWhile Pokemon Go has been great for improving the health of gamers by getting them out of the computer chair and onto the streets, but did you know that you could also use it in your local marketing? There are actually huge opportunities for local retailers to use Pokemon Go for marketing.\r\n<h3>Here are some ways that you could use Pokemon Go in your marketing campaign:</h3>\r\nFirst of all, download the game yourself so that you are aware of how it works.\r\n<ul>\r\n 	<li>Find out if your business is a Poke Stop or Poke Gym. A Poke Stop is a place where players can acquire items that allow them to capture and train the monsters. Poke Gyms are where people can use Pokemon to win over the location for their team. If your business is a Poke Gym or a Poke Stop, make sure that you advertise this on your social media!</li>\r\n 	<li>Place physical signage outside of your retail location letting gamers know that Pokemon Go players are welcome.</li>\r\n 	<li>Consider offering special offers for Pokemon players. For example, Lost Heaven restaurant in Melbourne offers 30% discounts for Pokemon Go players if they can show that they have caught some of the rare Pokemon such as Golduck or Magnemite. It also offers 10% discounts for less rare Pokemon.</li>\r\n 	<li>In the game every player picks a team – red or blue. You could offer discounts to one team or another.</li>\r\n 	<li>Make sure that there are plenty of electrical sockets available for customers to charge their phones, as the game can be a battery hog.</li>\r\n 	<li>Set up a “lure”. When you place a lure within the game you will draw more Pokemon to your location, which also means more customers!</li>\r\n 	<li>Pokemon Go users are generally web-savvy, so promote the special deals your business is offering on social media networks such as Twitter, Facebook and Instagram with Pokemon Go related hashtags.</li>\r\n</ul>\r\nThese are just a few of the many ways that you can use this extremely popular game to promote your business and cash in on the Pokemon craze!','Using Pokemon Go in a Local Marketing  Campaign','','publish','open','open','','using-pokemon-go-local-marketing-campaign-2','','','2026-02-15 13:50:39','2026-02-15 13:50:39','',0,'https://actuate.webpreview.co/?p=710',41,'post','',0),(714,1,'2016-08-02 11:01:10','2016-08-02 10:01:10','If the question is “can page load speed help your eCommerce website?” then the answer is “yes, absolutely.” Consider this – if you are looking to buy a product would you want to wait around on a website that is clunky and takes forever to load to buy that product – when you could buy a similar product somewhere else much faster? Time is money, after all!\r\n\r\nPage load speed does actually make a difference in your ecommerce sales, so make sure that your website loads as quickly as possible. Also, Google penalises websites that offer a poor user experience – so your slow website might also start sliding down in the Google rankings.\r\n\r\nAccording to some accounts even a one second delay in loading speed will have an impact in your revenue. Ideally your page should load within three seconds or less, or it will feel very slow to the average web browser.\r\n\r\nSo, what can you do to increase the speed of your ecommerce site? Here are some tips for making sure that your ecommerce website loads as quickly as possible:\r\n<ul>\r\n 	<li>Reduce the size of the page. You can do this by avoiding embedding large images or big objects such as Javascript on a page if possible.</li>\r\n 	<li>Of course, you will need to find a balance here between load times and rich graphics because beautiful images help to sell your products.</li>\r\n 	<li>Use in-memory technology and caching so that you will not need to access your database unnecessarily.</li>\r\n 	<li>Get some data compression software to compress the data your website sends to the browser.</li>\r\n 	<li>Specify the weight and height of images so that the browser can create placeholders for the images and load both the page and the images at the same time – which saves valuable seconds.</li>\r\n 	<li>Make sure that you are optimising the configuration of your ecommerce platform in order to improve load times. There are usually a few minor tweaks that you can do on most platforms which will offer you significant gains.</li>\r\n 	<li>You can use a tool to measure your site’s speed, such as Google PageSpeed Insight or Pingdom. Check on it now and then to make sure it is still loading fast.</li>\r\n</ul>\r\nKeep these tips in mind so that slow page load speed doesn’t slow down the success of your ecommerce website.','Can Page Load Speed Help Your eCommerce Website?','','publish','open','open','','can-page-load-speed-help-e-commerce-website-2','','','2026-02-15 13:50:18','2026-02-15 13:50:18','',0,'https://actuate.webpreview.co/?p=714',40,'post','',0),(718,1,'2016-08-04 08:45:04','2016-08-04 07:45:04','<h2>How to Write Product Descriptions that Sell</h2>\r\nWhen it comes to selling your product, you only have one chance to make a first impression. When a customer reads your product description, they will get a sense of what your product is like and whether or not they want to buy. That’s why it is so important to have a well written product description that will capture the attention of your customers.\r\n\r\nSo how you can make sure that the product description really sells? Here are some tips for writing the best possible product descriptions:\r\n<ul>\r\n 	<li>Think about what type of person buys your product. How old are they? What are they interested in? When you are aware of your buyer demographic you can tailor your tone of voice to suit them.</li>\r\n 	<li>Think about what problem your customer has that your product can solve, so that you can outline why the product is the best solution. Remember that people are interested in what the product can do for them.</li>\r\n 	<li>Also, consider what makes your product unique and why it is different than the competitors.</li>\r\n 	<li>Consider the objects that your customer might have to buying the product, so that you can address these objections head on.</li>\r\n 	<li>Use descriptive words which will evoke the senses of the reader and make the product description more engaging.</li>\r\n 	<li>Use words such as “picture yourself” and “imagine” so that the reader can see themselves using the product. You want them to visualise themselves owning it and using it, so that they decide to buy it.</li>\r\n 	<li>Make sure that you highlight the features of the product, such as the size, colour and any other special features. What makes this product different than others that are similar to it?</li>\r\n 	<li>Ensure that the customer understands what the product is to be used for and how it works – this might be necessary for every product but it’s often something important that you need to put across.</li>\r\n 	<li>Try to format your product description in sections and include bullet points, as this is easier for the reader to scan than long paragraphs.</li>\r\n</ul>\r\nThese are just a few of the most important tips that you can keep in mind to write fantastic product descriptions. With the right descriptions you will make people fall in love with your products and you will increase your sales, boosting your success.','How to Write Product Descriptions that Sell','','publish','open','open','','write-product-descriptions-sell-2','','','2026-02-15 13:49:03','2026-02-15 13:49:03','',0,'https://actuate.webpreview.co/?p=718',38,'post','',0),(721,1,'2016-08-05 10:45:16','2016-08-05 09:45:16','<h2>Friendly support or sale losing nuisance?</h2>\r\nShould you include a live chat support feature on your eCommerce website? Some websites have them, while others don’t. They have some advantages, but they also have some disadvantages. What is right for your business? Let’s take a look at some of the advantages and disadvantages.\r\n<h4>Pros</h4>\r\n<ul>\r\n 	<li>By having live chat support you will be offering a better service for your customers. They will be able to get answers to their questions right away when they are browsing your site.</li>\r\n 	<li>Live chat is often easier for visitors to use because you don’t have to go through any cumbersome “press one if…” menus.</li>\r\n 	<li>Most live chat agents are often able to help two or three people at the same time.</li>\r\n 	<li>The chat window pops up pro-actively, like helpful salesperson. This might stop someone who is having trouble from clicking away from your site.</li>\r\n 	<li>You can check the chat log files to quickly get a feeling for the quality of the support you are offering.</li>\r\n 	<li>You can take a look at the questions that customers are asking and if one common issue keeps coming up, you can adjust your website in order to deal with it.</li>\r\n</ul>\r\n<h4>Cons</h4>\r\n<ul class=\"warning\">\r\n 	<li>Customers who are not too computer savvy might not like it or understand how to use it. You will probably also need to offer phone support as well. Many people don’t type very well so communicating via phone is a lot easier for them.</li>\r\n 	<li>It doesn’t work as well on mobile platforms and might not be supported.</li>\r\n 	<li>Sometimes people find the pop up chat window annoying and it might negatively affect their experience on your page.</li>\r\n 	<li>Some customers might waste your customer service rep’s time with prank chats. However, if this happens you can block the person.</li>\r\n 	<li>If the chat support agent doesn’t react quickly this can be frustrating to your customer.</li>\r\n 	<li>Of course, you will need to pay to implement the chat support and pay the customer service agents – so there is the cost to factor in.</li>\r\n</ul>\r\nThese are just a few of the factors to consider if you are looking to implement live chat support on your website. Take the time to look into your options to see if this type of customer service is right for you and will benefit your website and help you customers.','The Pro\'s And Con\'s Of Live Chat Support For eCommerce Sites','','publish','open','open','','pros-cons-live-chat-support-e-commerce-sites-2','','','2026-02-15 13:48:43','2026-02-15 13:48:43','',0,'https://actuate.webpreview.co/?p=721',37,'post','',0),(724,1,'2016-08-03 09:37:33','2016-08-03 08:37:33','Actuate Digital have appointed Martin Sylvester who has previously worked with Reckless and Sutton Silver as their new commercial director.\r\n\r\nMartin has been working in the North West digital sector for over a decade helping website owners grow their online businesses through engaging and strategic digital marketing by understanding what drives customers buying habits.\r\n<blockquote>“I’ve always seen business development as a process of matching an agency and client through values and proposition.”</blockquote>\r\nMartin will be working with Actuate’s MD Mat O’Connor to grow the agency to £300k turnover in the next 12 months by attracting more retail clients after their recent contract wins with Sewing Machines Direct and Peaceful Hooligan.\r\n<blockquote>“Not only does Martin bring fun into the office, he is excellent at table tennis and his business knowledge has made an impact already. We’re looking forward to the future.”</blockquote>','Welcome to Martin Sylvester!','','publish','open','open','','chester-cutting-edge-digital-world-2','','','2026-02-15 13:49:56','2026-02-15 13:49:56','',0,'https://actuate.webpreview.co/?p=724',39,'post','',0),(730,1,'2016-08-16 13:21:57','2016-08-16 12:21:57','<h2>Magento Enterprise Cloud Edition</h2>\r\nThis year, Magento have made a new addition to their roster: alongside their open-source Community Edition, and their premium Enterprise Edition, we now find their cloud-based Enterprise Cloud Edition. This new version of the platform offers retailers a host of new functions, which stem from its cloud-based nature. Let’s explore some of them.\r\n<h3>The cloudier, the better</h3>\r\nTraditionally, retailers have had to host their own content by either leasing servers, or by investing in their own. Through a cloud-based approach, Magento have simplified things – allowing retailers to establish and maintain their stores far more easily, with a package that includes both store management software and cloud-based hosting.\r\n\r\nThe platform is highly scalable, easily controlled, and can be bought for a single fee. You’ll have access to increased capacity at peak times – but you won’t have capacity going to waste when it’s not required.\r\n<h3>Less to worry about</h3>\r\nThe Cloud edition of Magento is built upon the Amazon Web Service’s Cloud infrastructure. This removes the need for merchants to worry about the nuts and bolts of their organisation. Things like managing traffic and hosting sites across national boundaries are dispensed with, allowing merchants to concentrate on what they’re good at: selling.\r\n\r\nThe Cloud Edition works in conjunction with a number of partner services, which combine to create a cohesive and seamless whole. For example, <a href=\"https://platform.sh/\" target=\"_blank\" rel=\"noopener noreferrer\">Platform.sh</a> is a highly automated hosting platform which allows retailers to make changes to small parts of their sites without worrying that  the rest might be effected. <a href=\"https://newrelic.com/\" target=\"_blank\" rel=\"noopener noreferrer\">New Relic</a> and <a href=\"https://blackfire.io/\" target=\"_blank\" rel=\"noopener noreferrer\">Blackfire</a> also provide retailers with powerful tools in monitoring and analysing their performance, which in turn helps them to make targeted improvements. You’ll get CSN and DDoS protection courtesy of <a href=\"https://www.fastly.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Fastly</a>, ensuring that your business is protected against nefarious attacks.\r\n<h3>New beginnings</h3>\r\nMagento’s new approach combines scalability and ease of deployment with the flexibility and ease of customisation that Magento is known for. With the advent of their new ‘Magento Marketplace’ replacement for the ailing Connect marketplace, and the launch of Magento 2, we’re beginning to see more quality control in the marketplace, which indicates that the company is listening to its critics.\r\n\r\nWith eCommerce platforms (and indeed, computing in general) moving to a cloud-based approach, and experiencing all the benefits yielded by such an approach, retailers can look forward to delivering better experiences to their customers than ever before.','Announcing Magento Enterprise Cloud Edition','','publish','open','open','','announcing-magento-enterprise-cloud-edition-2','','','2026-02-15 13:47:31','2026-02-15 13:47:31','',0,'https://actuate.webpreview.co/?p=730',36,'post','',0),(733,1,'2016-08-17 13:25:34','2016-08-17 12:25:34','<h2>PHP/Magento Developer required for Chester agency</h2>\r\nIf you’ve got experience with Wordpress and Magento, then we’ve got an opportunity for you in our Chester office. We’re looking for a PHP developer with ninja-level skills to fill a full-time, permanent position which is salaried at £35,000 – depending on just how experienced a ninja you are!\r\n<h3>What do I need?</h3>\r\nYou’ll need to have been working with WordPress and Magento for at least three years in a commercial environment, as you’ll be working with both platforms to provide our clients the service they demand. An in-depth knowledge of PHP, MySQL, HTML5 and CSS3 (particularly SASS/LESS) is also a necessity, as you’ll need to hit the ground running. But as well as bringing experience with you, you’ll also need more general problem solving skills, and the ability to learn and develop as you work with us.\r\n<h3>What else might help?</h3>\r\nWhile it’s not a requirement, applicants would benefit from having certification in Magento and MySQL – as this will allow us to be confident in your ability before you get started. While Magento 2 hasn’t been around for very long, experience with the newer version would also be a plus, as  that’s the platform you’ll be using going forward. Some experience with image-processing software like Fireworks and Photoshop would also be favourable.\r\n<h3>What do I get in return?</h3>\r\nSuccessful applicants enter an environment that’s tremendously rewarding to work in, and offers numerous opportunities for personal and professional development. Our team is passionate and inclusive, and will help you to become an even better PHP developer.\r\n\r\nYou’ll also have the challenge of working with leading brands, and helping them to achieve their growth objectives (and to define those objectives in the first place). At Actuate, we’re keen that your career doesn’t stagnate, and so we offer regular appraisals and personal development plans to help you along the way.\r\n\r\nAs well as helping you to develop professionally, we’ll also help you to keep yourself in good physical shape. You’ll get twenty-eight days holiday a year, as well as £150 towards any eye tests, glasses or contact lenses you might need. You’ll also benefit from a bike-to- work scheme, and have the opportunity to attend a raft of social events throughout the year (and be paid to do so!).\r\n\r\nTo cap it off, we run a relaxed dress code, so you’ll be able to work PHP miracles in comfort and style. If all of this sounds interesting, then why not apply today? You might be just the difference-maker we’re looking for!\r\n\r\nTo find out more visit our careers page here <a href=\"https://actuate.webpreview.co/careers/php-developer/\">PHP Developer Role</a>','Magento Ninja Developer Required','','publish','open','open','','magento-ninja-developer-required-2','','','2026-02-15 13:47:06','2026-02-15 13:47:06','',0,'https://actuate.webpreview.co/?p=733',35,'post','',0),(738,1,'2016-09-08 12:06:42','2016-09-08 11:06:42','<h2>Is Magento Enterprise right for you?</h2>\r\nMagento Enterprise Edition is an incredibly powerful piece of software that enables online retailers to work in ways that would otherwise be simply impossible (or at the very least, very difficult). Consequently, it comes with a price tag of around £10,000 a year – a significant step-up from the open-source community edition.\r\n\r\nFor a small business, this cost may be significant; it’s therefore worth reflecting on the benefits this expenditure might bring before taking the plunge. Let’s take a look at them.\r\n<h3>Faster loading</h3>\r\nCustomers expect a certain level of performance from an online retailer – particularly one that they’re unfamiliar with. If a page takes too long to load, then they’ll take their business elsewhere. A faster site, then, translates directly into conversions.\r\n\r\nThanks to full page caching, (a technique which records the result of a given script and presents them to the user when the same request is made), Magento removes the need to repeatedly process identical requests. The result? Better performance, and more conversions!\r\n<h3>Fostering loyalty</h3>\r\nWith the Enterprise Edition, you’ll be better positioned to incentivise repeat business, thanks to the powerful cross-selling and up-selling functionality it provides. If you’re able to offer customers products and promotions which are more precisely tailored to their tastes, you’ll be in a better position to create conversions.\r\n<h3>Catalogue management</h3>\r\nThe Enterprise edition will also provide users with greater control over their content. The ease with which you’re able to make changes to your online catalogue will have a direct impact on the efficacy of your shop. Not only will you save labour on wrestling with clumsy interfaces, but you’ll be able to spend more time devising your catalogue, and less time actually implementing it.\r\n<h3>Support</h3>\r\nPerhaps the most significant virtue of the Enterprise Edition is the Service Level Agreement (SLA) with Magento it provides. This means that you’ll be able to call upon Magento every time you encounter a problem, and fix it more easily. It should be noted that this support is limited to the core functionality of Magento – those third-party plugins aren’t covered.','Magento Enterprise Edition: Is the cost too high?','','publish','open','open','','magento-enterprise-edition-cost-high-2','','','2026-02-15 13:46:34','2026-02-15 13:46:34','',0,'https://actuate.webpreview.co/?p=738',34,'post','',0),(741,1,'2016-09-23 12:11:19','2016-09-23 11:11:19','<h2>What 2016 has taught us about Ecommerce</h2>\r\n2016 has, in several respects, been a tumultuous year. But it’s also seen great changes in the world of eCommerce. Let’s examine a few of these changes, and see if we can draw any conclusions about how online retailers should react to them.\r\n<h3>Smartphone</h3>\r\nFor years, users have been able to enjoy online content on a variety of different devices. But 2016 might be the year in which desktop PC users finally become a minority. If your website isn’t optimised for use on a palm-sized screen, then it follows that you’ll be missing out on an enormous amount of traffic. Indeed, one could soon argue that the smartphone should be the primary focus of optimisation.\r\n\r\nOne major hurdle for smartphone adoption has been the unwillingness of most people to part with money over their phones. But this hurdle looks to have been well and truly surmounted – and we should expect to see a rapid uptick in willingness to shop using a mobile device. If you’re an online retailer, then, you can scarcely afford to ignore the mobile market.\r\n<h3>Video is king</h3>\r\n2016 is a year in which social media has become particularly important in getting a message out there. In this arena, video content is the undisputed king, demonstrably more effective than other forms of media. That’s not to say that other forms of media should be ignored – they’re indispensable parts of a multi-pronged marketing strategy. However, a good video-marketing campaign, if deployed correctly, can yield explosive exposure!\r\n<h3>Voice searching is gaining traction</h3>\r\nJust a year or so ago, voice searching was seen as an awkward gimmick – indeed, it was difficult for most people to talk to their smartphone without feeling faintly ridiculous. But these early compunctions have now all but evaporated, and many are choosing to enlist Siri, Cortana, and Google Now in their searching behaviour.\r\n\r\nThis has huge implications for content creators, as people speak a great deal differently than they write. This means that a conversational tone – and ‘rich answers’ that assistants can reply with directly – are more effective.\r\n<h3>Are you local?</h3>\r\nYou might have noticed recently that Google is delivering many more local results – even if you haven’t explicitly inserted a ‘near me’ into your request. This is no accident – it’s part of Google’s strategy. Exploit this early by differentiating yourself from the local competition, and you’ll reap the rewards.','Ecommerce marketing trends for 2016','','publish','open','open','','ecommerce-marketing-trends-2016-2','','','2026-02-15 13:45:58','2026-02-15 13:45:58','',0,'https://actuate.webpreview.co/?p=741',33,'post','',1),(745,1,'2016-10-04 12:02:44','2016-10-04 11:02:44','<h2>Top tools for monitoring your eCommerce store!</h2>\r\nWhen you\'re running a shop – whether it be an offline or online one – then you\'ll want to be kept appraised of what\'s going on, and learn as soon as possible of any weakness or failing in the system.\r\n\r\nLet\'s examine some of the best tools that online retailers have in this regard.\r\n<h3 class=\"list-heading\">Zabbix</h3>\r\n<a href=\"http://www.zabbix.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Zabbix</a> is a service which provides a comprehensive menu of monitoring options, and which allows developers to write bespoke scripts to check different aspects of the site.\r\n<h3 class=\"list-heading\">Appdynamics</h3>\r\n<a href=\"https://www.appdynamics.co.uk/\" target=\"_blank\" rel=\"noopener noreferrer\">Appdynamics</a> provides a peerless depth of monitoring into web applications and infrastructure, with deep and detailed reporting. It comes at a price to match, however.\r\n<h3 class=\"list-heading\">Logentries</h3>\r\n<a href=\"https://logentries.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Logentries</a> differs from applications like Zabbix in that it reports error messages directly from the application reporting them. It\'s great for when you need detail for troubleshooting.\r\n<h3 class=\"list-heading\">New Relic</h3>\r\n<a href=\"https://newrelic.com/\" target=\"_blank\" rel=\"noopener noreferrer\">New Relic</a> will monitor how well an application is performing from within the server it\'s being hosted on, checking constantly for disk space, CPU usage, response time a request volume. It\'ll thereby provide very useful information.\r\n<h3 class=\"list-heading\">Scriptrock/UpGuard</h3>\r\n<a href=\"https://www.upguard.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Scriptrock/UpGuard</a> allows you to check for differences between servers which should be identical, and thereby offers excellent protection against unwanted changes (be they made in error or through malice).\r\n<h3 class=\"list-heading\">Updown</h3>\r\nThis online service periodically checks your website by constantly sending an http head request to a specified URL. When the site stops working, you\'ll be notified via email or text. Simple, effective, invaluable.\r\n<h3 class=\"list-heading\">Pingometer</h3>\r\nThis paid-for service is slightly more complex; it boasts twelve different monitoring stations on continents around the world. It\'ll monitor your website\'s responsiveness to a wide range of different protocols.\r\n<h3 class=\"list-heading\">StatusOK</h3>\r\n<a href=\"https://github.com/sanathp/statusok\" target=\"_blank\" rel=\"noopener noreferrer\">StatusOK</a> differs from the competition slightly; it\'s an open-source solution which is self-hosted – but if you\'re so inclined, you can always set up a VPS to test your site\'s responsiveness to traffic from anywhere in the world.\r\n<h3 class=\"list-heading\">Pingdom</h3>\r\n<a href=\"https://tools.pingdom.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Pingdom</a> is among the world\'s most popular monitoring tools. It boasts a network comprising more than sixty different monitoring stations, which check your site every minute. Pingdom will not just monitor whether your site is responding, but how quickly – so if something slows it down suddenly, you\'ll know about it quickly.\r\n<h3 class=\"list-heading\">Uptrends</h3>\r\n<a href=\"https://www.uptrends.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Uptrends</a> makes use of even more monitoring stations than Pingdom, with more than a hundred and fifty spread across the globe. While it lacks a free version, the availability of advanced features like waterfall reports will justify the cost for many.\r\n\r\n<strong>That\'s quite a list, do you use these already? Or are we missing any that you think need a mention? Comment below!</strong>','Top 10 ecommerce monitoring tools','','publish','open','open','','top-10-ecommerce-monitoring-tools-2','','','2026-02-15 13:45:25','2026-02-15 13:45:25','',0,'https://actuate.webpreview.co/?p=745',32,'post','',0),(753,2,'2016-10-13 12:20:43','2016-10-13 11:20:43','<h2>Design vs. User Experience... What\'s coming next?</h2>\r\n2016 has witnessed huge development in the way that users interface with and experience the software they’re buying. Both UX and UI tend to make or break the software, today – with users coming to hold new applications to increasingly high standards. If they don’t get the sort of experience offered by applications like Instagram, Uber and Spotify, then they’re unlikely to stick around long enough to appreciate the other merits of the software – however numerous they might be.\r\n<p class=\"western\">In what remains of the year, and the next, we’re sure to see UX and UI design come on even further. Let’s examine some of the ways in which this might be so.</p>\r\n\r\n<h3 class=\"western\">Material Design</h3>\r\n<p class=\"western\">Now that hardware has reached a point where running high-quality, animated applications is easy, firms like Google are releasing tools which allow developers to write applications that move about in response to user input. Google’s ‘Material Design’ language has been just one component in a much larger trend – Google’s rivals are certain to follow suit with their own innovations, and the landscape for developers looks to be more vibrant, colourful and animated than ever before.</p>\r\n\r\n<h3 class=\"western\">Drop-off monitoring</h3>\r\n<p class=\"western\">Part of the reason that successful applications like Dropbox and Uber are so popular is that they’ve had all of their weak points ruthlessly expunged. This is possible thanks to an unprecedented amount of detailed feedback about ‘drop-off points’ – those areas where users are most likely to give up the ghost and leave the application. Understanding bounce rates is an essential part of reducing them – and so we should see greater focus on gathering drop-off data in the coming year.</p>\r\n\r\n<h3 class=\"western\">UI frameworks</h3>\r\n<p class=\"western\">With so many different varieties of device available, designing an interface which works smoothly on all of them is a major headache – particularly for smaller developers with limited budgets. That’s where UI frameworks come in. By making use of tried-and-true frameworks, whose components each been tested rigorously, and then applying new skins to match the look of the site, it’s possible to quickly and easily create consistent, polished user interfaces in no time at all.</p>\r\n\r\n<h3 class=\"western\">Minimalism</h3>\r\n<p class=\"western\">Many of the larger app developers are rolling back their designs – in order to incorporate fewer colours and distracting logos. These applications help to channel users in the proper direction without being intrusive, over-designed or showy. That said, there’s some disagreement over whether this trend will be a permanent (or even welcome) one.</p>','Upcoming UX/UI trends','','publish','open','open','','upcoming-uxui-trends-2','','','2026-02-15 13:43:53','2026-02-15 13:43:53','',0,'https://actuate.webpreview.co/?p=753',31,'post','',0),(802,2,'2017-05-07 10:24:58','2017-05-07 09:24:58','<h2>8 Reasons why digital prototyping is good</h2>\r\nIf you\'re developing any sort of product, then you might find that building a prototype is among the most expensive and time consuming parts of the process – after all, you\'re building a unique item from scratch – and if you\'ve missed something along the way. Fortunately, technology has handed us a means of sidestepping these problems – digital prototyping. Let\'s examine some of the benefits digital prototyping might\r\nyield.\r\n<h3 class=\"list-heading\">Money</h3>\r\nFirst and foremost in the mind of many manufacturers will be the cost associated with prototyping a product. Digital prototyping helps to minimise the actual building of things – which in turn reduces both the labour required during the process, and the materials.\r\n<h3 class=\"list-heading\">Time</h3>\r\nLikewise, digital prototyping will help to ensure that this stage of production is as short as possible. This helps to keep the product development cycle short, which allows manufacturers to be more agile when it comes to getting those products to market.\r\n<h3 class=\"list-heading\">Compatibility</h3>\r\nThe pen-and-paper designs of the past are still terribly useful in many respects, but they lack the ability to be easily manipulated. A digital prototype can be tweaked ad infinitum, and multiple versions of it can sit in storage, to be worked on using a range of different devices.\r\n<h3 class=\"list-heading\">Efficiency</h3>\r\nSince digital prototyping can be conducted more quickly, it follows that the prototyping stage of production can be a great deal more thorough. The result is products that are superior to those which has to deal with the creaking unwieldiness of a traditional project.\r\n<h3 class=\"list-heading\">Accuracy</h3>\r\nA modern digital prototype can be created to extremely fine tolerances – far tighter than those we might find in the real world. This allows us to accurately model how a real production version of the device in question might function – without going to the trouble of actually building it.\r\n<h3 class=\"list-heading\">Collaboration</h3>\r\nIn a modern manufacturer, it\'s likely that an entire design team will be working together on a single prototype. Being able to all work on the same data simultaneously is therefore invaluable – and a good digital prototyping package will afford exactly this luxury.\r\n<h3 class=\"list-heading\">Testing</h3>\r\nOne of the most important functions of the prototyping phase is to ensure that the product works as it\'s supposed to, and that any initial flaws are ironed out before the product goes into production. Since digital prototyping is quicker, it follows that we can get more tests in before this stage of production is abandoned.\r\n<h3 class=\"list-heading\">Attainable</h3>\r\nOf course, there\'s a reason that digital prototyping has thus far been the sole preserve of larger businesses – the software and the expertise necessary to work it are difficult to implement on smaller scales. But this is steadily changing, with digital prototyping technology becoming ever more accessible – even at the smaller end of the spectrum.','8 Reasons why digital prototyping is good','','publish','open','open','','8-reasons-digital-prototyping-good-2','','','2026-02-15 13:41:53','2026-02-15 13:41:53','',0,'https://actuate.webpreview.co/?p=802',23,'post','',0),(814,1,'2017-04-09 10:36:39','2017-04-09 09:36:39','<h2>How a Poorly Managed Data Feed Affects Your Sales</h2>\r\nClearly, there are a number of issues that could affect your sales but have you ever looked into the effect that poorly managed data could be having on your figures? The truth is that this is one of the big factors that many companies fail to take fully into account.\r\n\r\nSo, if you want to boost your sales then there are a few important points to take into account. This should begin by fully understanding what a data feed is and how you should be looking to use it to good effect.\r\n<h3>What Is a Data Feed?</h3>\r\nTo put it simply, a data feed is a file that gives you a range of information that relates to your sales. This could include useful details such as product name and information, sales prices and quantity of sales.\r\n\r\nTypically, this information can then be imported into a database and filtered or manipulated as needed. It should be in a format that can be read and interpreted very easily, even by someone with no specialist knowledge or IT skills.\r\n\r\nA high quality data feed can be used to help you boost your conversion rate and ROI. However, the following points are some of the areas in which businesses sometimes go wrong when reading this data.\r\n<h3>Getting the Wrong Data</h3>\r\nA set of data that doesn’t have the right type of information on it can be even worse that not having a data feed at all. Just imagine the chaos that it could cause if the data you receive gives you completely the wrong impression of how you are doing.\r\n\r\nThis means that it is vital that your reports contain the information that you most need and is completely accurate as well. Therefore, a good starting point is to consider what you would most like to see on here.\r\n\r\nBy getting this right at the outset you will feel comfortable that you are getting fed the information that is likely to be most valuable to you. However, don’t rule out the possibility of your needs changing over time and your data feed having to change with them.\r\n<h3>Not Reviewing the Data Regularly</h3>\r\nEven if the data that you receive is comprehensive and relevant, it won’t count for much if you don’t review it regularly. After all, things can move very quickly in the world of online sales and you don’t want to fall behind your rivals.\r\n\r\nIf your number of sales plummets or your cost per sale rises then this is something that you need to know about right away. Even just a few days of poor sales or rising costs that you don’t analyse well could turn out to be very costly in the long run.\r\n\r\nOf course, it can be tempting to leave this kind of report for later on. However, it is good to get into the habit of checking it regularly and then acting on it swiftly.\r\n<h3>Not Acting On It</h3>\r\nIt is entirely possible that someone in the company reads the data feed regularly but doesn’t ever act on it in the right way. How is that possible and how can you avoid it happening in the future?\r\n\r\nWell, perhaps the biggest possibility is that the person who reviews the data feed doesn’t have the skills, experience or authority to do anything significant with it. It could be that they automatically check this report every day but without really fully understanding what they should be looking for on it.\r\n\r\nTherefore, it makes sense to put in place a process for acting on your sales data feed once it has been reviewed. This process should make it clear exactly what needs to be done whenever certain issues are flagged up.\r\n<h3>Missing the Chance to Spot Trends</h3>\r\nIt is also important to remember that looking at each day in isolation isn’t the best approach with your data feeds. If you work in this way then you run the risk of missing out on trends that could prove to be very important for your future business.\r\n\r\nIn this way, it is far better to look for trends that are only apparent through comparing a few days or weeks’ worth of data together. These trends may sometimes be fairly obvious but at other times you may need to look hard to find them.\r\n\r\nOf course, there are both good and bad trends to look out for. It isn’t just about looking for bad news, as you may find positive news that you can use to your benefit from now on too.','How a Poorly Managed Data Feed Affects Your Sales','','publish','open','open','','poorly-managed-data-feed-affects-sales-2','','','2026-02-15 13:35:01','2026-02-15 13:35:01','',0,'https://actuate.webpreview.co/?p=814',22,'post','',0),(2007,1,'2020-08-06 13:18:14','2020-08-06 12:18:14','<h2>Scale and Grow Your Online Business</h2>\n2020 has seen the world gripped by a global pandemic, and many businesses have sadly fallen victim to the physical closures imposed around the world as well as the changing shopping habits of consumers. There is, however, a light at the end of the tunnel for businesses able to adapt, scale and grow operations to meet the demands of a changing world.\n\nThe tips below represent a few of the ways that online business can start to turn around operations and ultimately thrive in today\'s post-pandemic economy.\n<h3>Focus on Conversion Rate Optimisation (CRO)</h3>\nCRO or Conversion Rate Optimisation is the process of removing barriers to conversion or in simple terms, increasing the number of website visitors who perform a desired action.\n\nThe great thing about CRO is that it doesn\'t rely on attracting more visitors to your website to increase profits or desired actions. CRO relies simply on boosting the number of current visitors who take your desired action.\n\nSo how do you improve your conversion rate? The answer depends on your goals, but quick wins can include:\n<ul>\n 	<li>Changing the text on your CTA\'s (call to actions).</li>\n 	<li>Removing unneeded navigational elements from the sales funnel.</li>\n 	<li>Including reviews on product pages.</li>\n</ul>\n<h3>Take a look at Organic Traffic</h3>\nOrganic traffic is one of the most sought after traffic sources for many websites. Organic traffic refers to visitors who have found your site naturally, without paying to click on or see an ad for your business. Because organic traffic is mostly free and doesn\'t cost your company any money from a marketing budget, it quite often is the holy grail of traffic sources.\n\nWhen tasked with increasing organic traffic to their website, most companies have no clue how to start. In reality, the building blocks of this process begin with an audit of your website\'s content. You must ensure your site resonates with your target audience and speaks to them in their language.\n\nThe more high-quality content your website offers, the more relevance Google and other search engines will apportion to your site when a user performs a search on their platform.\n<h3>Leverage User-Generated Content (UGC)</h3>\n79% of people say UGC profoundly impacts their purchasing decisions, with consumers finding UGC 9.8x more impactful than influencer content, so why aren\'t you utilising UGC on your site?\n\nUsing user-generated content throughout your website, social media and marketing channels can be one of the most straightforward and rewarding forms of content marketing you ever perform. With content provided by your users, your task is as easy as placing it in front of potential customers.\n\nFor those having trouble getting users to generate content in the first place, actions such as integrating a third-party review platform with your eCommerce software can have a dramatic effect in a very short period. Other ideas include urging customers to post unboxing videos, asking people to take part in surveys in return for a discount on future purchases and interacting more with your users on social media.\n<h3>Connect With Your Customer Base</h3>\nYou can\'t deny that social media has taken over our lives. As of Q1 2020, there are 2.6 billion monthly active Facebook users and chances are if you take a look at your timeline you\'ll know more about your friends than anyone would have ever thought possible 20 years ago. But is your business utilising these platforms for your gain?\n\nSocial media marketing isn\'t just about getting more sales or promoting your new product or service; the benefits of social extend much further. If your company spends a significant amount of time on the telephone supporting its customer base, you may find you could reduce these hours and improve productivity by launching support via social media. Not only that, 71% of consumers who have had a positive experience with a brand on social media are likely to recommend that brand to friends and family. Something they can easily do with a few extra clicks of a button while using social media but is a lot more complicated with traditional phone support.\n\nThe most important thing to remember when it comes to social media is that it helps you to make a connection with your customers in ways traditional marketing media is unable to. The benefits of even small steps into social can have a tremendous impact on your business.\n<h3>Invest In Technology &amp; Solutions</h3>\nFinally, when it comes to scaling and growing your business, it can be helpful to remember that investing in technology or solutions by trusted partners such as those provided by us here at Actuate Digital can help transform your business.\n\nNavigating the digital world doesn\'t have to be daunting; it just requires a well-planned approach and sustainable action plan to help transport you to the next level.','Scale and Grow Your Online Business','','publish','open','open','','scale-and-grow-your-online-business-2','','','2020-08-06 13:18:14','2020-08-06 12:18:14','',0,'https://actuate.webpreview.co/?p=2007',3,'post','',0),(2011,5,'2020-08-12 14:26:24','2020-08-12 13:26:24','<h2 class=\"p1\">Blogging For Your Business</h2>\n<p class=\"p2\">We all hate ads, that\'s a fact! So when it comes to marketing, it makes sense to focus on content rather than more traditional, ignored methods of advertising. Blogs are directly responsible for over 430% more indexed pages and 97% more indexed links. You can\'t ignore those numbers; it\'s time to start blogging for your business.</p>\n<p class=\"p2\">So why do users prefer blog posts over other advertising methods? The main reasons include feeling closer to a company after reading blog posts as well as feeling more positive about a company, everything you\'re looking for to ease visitors down the conversion path.</p>\n<p class=\"p2\">But what if you don\'t have the time or really can\'t bring yourself around to the thought of crafting the perfect blog post? Well, why not consider outsourcing? 62% of companies outsource their content marketing to agencies like us here at Actuate Digital and see an upturn in traffic and sales because of it.</p>\n\n<h3 class=\"p2\">How To Start Blogging With Your Existing Website</h3>\n<p class=\"p2\">Congratulations, you\'ve decided that blogging is the next logical step to increase brand awareness, visitors and sales, but how should you start and what software should you use?</p>\n<p class=\"p2\">Unfortunately, there is no one-size-fits-all answer to this question. The answer can vary depending on your current website setup, personal preferences and features you\'re looking for in blogging software. We do, however, have a few suggestions to make the process of choosing easier and a lot of the time it includes the term WordPress!</p>\n\n<h4 class=\"p2\">Existing WordPress Users</h4>\n<p class=\"p2\">If you\'re already using WordPress to manage your website, you\'re in luck. Over 63.5% of all content managed sites use WordPress, which amounts to over one-third of all websites in existence today. It\'s a scalable platform designed originally for blogging, so you\'re already well on the way to success.</p>\n\n<h4 class=\"p2\">Magento Users</h4>\n<p class=\"p2\">For those using Magento, arguably one of the most popular eCommerce platforms today, FishPig produces a free extension for both Magento 1 and Magento 2, which integrates WordPress into the Magento architecture. Once installed, you\'re free to enjoy all the benefits of Magento for selling and WordPress for blogging.</p>\n\n<h4 class=\"p2\">Shopify &amp; BigCommerce Users</h4>\n<p class=\"p2\">While it\'s not currently possible to integrate WordPress directly with Shopify or BigCommerce, you do have many options available to you when it comes to creating a blog.</p>\n<p class=\"p2\">The first is using the inbuilt blogging capabilities of each system, while basic, they are more than adequate for the occasional blog post. The second option is to use one of the many third-party blogging plugins available.</p>\n<p class=\"p2\">Users with a love of WordPress can even set up their blog using a sub-domain such as blog.domain.com and install WordPress here. The drawback, however, is that Google classifies both www.domain.com and blog.domain.com as two different sites meaning you won\'t get all of the benefits of hosting your blog together with your main website. The choice, however, is ultimately yours, and companies such as Actuate can help explain the pros and cons for your business.</p>\n\n<h3 class=\"p2\">Blog Post Planning</h3>\n<p class=\"p2\">For some, the thought of writing blog articles can be terrifying. The idea of being chained to your computer for days attempting to think of something to write about isn\'t pleasant. Make things easier for yourself by starting a content calendar using a simple spreadsheet. Here you should list ideas for blog posts as you get them, a schedule of when you plan to post articles to your blog as well as additional information on the type of blog post you plan on writing.</p>\n<p class=\"p2\">Ideas for posts themselves can come from anywhere, other blogs you frequently read, industry news and announcements and your own ideas and thoughts. If you keep your blog in mind as you go about your everyday business, you\'ll find ideas jump out at you almost all the time.</p>\n<p class=\"p2\">Some of the most popular blog posts which engage users and pull in views include:</p>\n\n<ul>\n 	<li class=\"p2\">\"How-To\" articles which answer questions on a specific topic.</li>\n 	<li class=\"p2\">List-based posts which are easy to skim through and give ideas.</li>\n 	<li class=\"p2\">Pillar pages, which are an in-depth analysis of a given subject.</li>\n 	<li class=\"p2\">Newsjacking posts which capitalise on trending news and topics.</li>\n 	<li class=\"p2\">Infographic posts which are highly visual and include in-depth statistics.</li>\n</ul>\n<h3 class=\"p2\">Writing Blog Posts</h3>\n<p class=\"p2\">Once you\'ve decided what you want to write about, it\'s time to sit down and get to work. Firstly, don\'t be put off if it takes you a while to get into the swing of things, the average blog post takes 3 hours and 57 minutes to write. Persevere, and you\'ll find the number of new visitors to your site is well worth the time spent writing and promoting your new blog.</p>\n<p class=\"p2\">You\'ll also find your blog posts fall into two categories. The first is topical, time-sensitive content which focuses on current trends and news appealing to your target demographic. The second is evergreen content addressing questions users have on a particular topic. Evergreen content can be marketed to users time and time again as they usually stay relevant for a reasonable amount of time, topical content while useful for tapping into current trends typically has a short shelf-life.</p>\n<p class=\"p2\">Try and work out what tone is right for your audience and adapt your writing style to match, it\'s no use writing very technical and advanced articles if you\'re posting for beginners with little to no knowledge of a subject. Consider asking friends and family for honest feedback on some of your posts and find out if they understand your article. They usually won\'t have an intimate understanding of your business which will help them give honest feedback on your writing and ability to explain a subject.</p>\n<p class=\"p2\">Follow these tips to make your article easy to follow:</p>\n\n<ul>\n 	<li class=\"p2\">Break up your article with headings, images and statistics. Most people skim through blog posts, so make things easy for them.</li>\n 	<li class=\"p2\">Utilise free stock image sites such as freepik.com to add visual touches and great looking photos to your posts. Websites like this operate in exchange for simple attribution for using their images.</li>\n 	<li class=\"p2\">Don\'t be afraid of having a healthy mix of short (600 words), medium (1,500 words) and long (2,500+ words) articles.</li>\n 	<li class=\"p2\">Whatever you do, resist the urge to copy articles or \'borrow\' lines of text. Google will penalise you for plagiarism, plus it\'s just NOT COOL!</li>\n</ul>\n<h3 class=\"p2\">Marketing Your Blog</h3>\n<ul>\n 	<li class=\"p2\">After you\'ve written your blog post, it\'s time to tell your customers, social media users and everyone else about it. You\'ll have to put in a little legwork before people start coming back of their own accord to check for new posts, but again the reward is worth the effort.</li>\n 	<li class=\"p2\">Make sure you advertise your blog posts on your website, it makes sense right? But you\'d be surprised how many people make this mistake. Consider adding a blog section to your homepage and placing a prominent link to your blog within your navigation menu and in sidebars throughout your site.</li>\n 	<li class=\"p2\">Post to the social media platforms used for your business and remember to include relevant #hashtags which will enable more people to find your content. Remember to adapt the frequency of posts to complement the platform you\'re using.</li>\n 	<li class=\"p2\">Remember to include a link and overview of your latest blog post within your company newsletter, whether it\'s digital or printed. It will also save you time having to think of additional content to include in your mailing.</li>\n 	<li class=\"p2\">Finally, make sure you include the basics of on-page SEO (search engine optimisation) within your blog post. At a minimum utilise META information, title tags and alt tags for your images. Post, refine, repeat, and before long with a little luck and the help from your friend Google, you\'ll find your efforts start to pay off, and you should see a steady increase in traffic to your site.</li>\n</ul>','Blogging For Your Business','','publish','open','open','','blogging-for-your-business-2','','','2026-02-15 13:21:07','2026-02-15 13:21:07','',0,'https://actuate.webpreview.co/?p=2011',0,'post','',0),(2014,1,'2020-08-20 14:31:04','2020-08-20 13:31:04','<h2>5 Easy Ways To Increase Customer Retention And Sales</h2>\nWhen it comes to increasing sales and ultimately your profits, it\'s more cost-effective to persuade current customers to make repeat purchases than it is to find new customers. In fact, the process of finding new customers can be anywhere from five to twenty-five times more expensive than retaining existing customers. But how do you ensure your existing customer base returns time after time to your online shop? Here are 5 easy ways to increase customer retention and sales.\n<h3>Encourage Account Sign-Ups</h3>\nCustomer accounts have a host of benefits for returning customers such as streamlining the checkout process by pre-filling address and contact information and allowing access to previous orders. But encouraging a user to sign-up for a customer account can be somewhat challenging.\n\nIf your eCommerce site offers the option for users to checkout as a guest, and to be frank, it should, then creating an account can often seem too much of a commitment for new visitors. Consider encouraging account sign-ups after the sale by explaining the benefits to your customer, not least the ability to track their order.\n<h3>Introduce A Loyalty Program</h3>\nLet this sink in, 20% of existing customers will typically account for 80% of future profits. If you aren\'t looking after your current customer base, then now is the time to introduce a loyalty program and give them the attention they deserve.\n\nWhether your loyalty program gives users money off their next purchase, points to redeem in the future or tiered savings, don\'t underestimate the power of the program and the opportunities it opens up to your business. The act of emailing a current customer to let them know their loyalty points are expiring soon can easily encourage another sale.\n<h3>Send Out Newsletters</h3>\nYou\'ve just launched a ground-breaking product that is about to revolutionise your industry yet sales are average at best. Maybe you forgot to tell your customers about it? 80% of businesses believe email marketing helps to increase customer retention, so make sure you\'re sending out regular and engaging newsletters.\n\nIf you\'re not updating your customer base with news, offers and relevant information about your company, then you\'re guaranteed to be throwing away business.\n<h3>Engage On Social Media</h3>\nIt\'s easier to sell to a friend than to someone you\'ve just met - FACT! When you engage and interact with users on social media, they become to think of you and your business as a friend. Trust levels increase, which in turn means followers are more likely to listen to your advice and recommendations.\n\nMake sure you to produce a social calendar, create regular engaging social posts and interact with your growing number of followers; you\'ll find the time and effort is worth the reward.\n<h3>Invite Customer Feedback &amp; Reviews</h3>\nProactively engaging with your customers after a sale by inviting feedback and reviews is a great way to improve your level of service and collect testimonials which can inspire confidence in new visitors.\n\nDon\'t be afraid of a negative review; see it as an opportunity to learn and grow your business so that next time, the negative becomes a positive. Information gleaned from this process can be a valuable asset in growing your business and improving conversion rates.\n<h3>Increase Customer Retention To Increase Sales</h3>\nYour number one asset in growing your business and increasing sales is your current customer base. Once you learn this and how to harness existing customers to the advantage of your company, you will find sales, and more importantly, profits start to increase.\n\nFinally, don\'t be put off by thinking you don\'t have the time or the expertise to implement these changes. Consider contacting an agency such as Actuate Digital today; you\'ll find a professional solution isn\'t out of reach and could soon pay for itself several times over.','5 Easy Ways To Increase Customer Retention And Sales','','publish','open','open','','5-easy-ways-to-increase-customer-retention-and-sales-2','','','2020-08-20 14:31:04','2020-08-20 13:31:04','',0,'https://actuate.webpreview.co/?p=2014',0,'post','',0),(2019,1,'2020-08-27 14:10:59','2020-08-27 13:10:59','<h2>The Future of eCommerce with Magento 2.4</h2>\nHats off once more to Adobe and their Magento team with the release of Magento 2.4, the latest security conscious, forward-thinking version of Magento Commerce and Magento Open Source designed for a post-pandemic world. But what does this actually mean for you and your eCommerce shop?\n<h3>Magento 2.4 Highlights</h3>\nWith the release of Magento 2.4, Adobe has stated that you can \'Accelerate Your Business in the Current Commerce Landscape\' and with over 100 new fixes to core code, 30 security enhancements, resolution of 226 GitHub issues and a plethora of new features they may be right! Magento 2.4 also brings you:\n<ul>\n 	<li>2FA (2 Factor Authentication) for Admin Accounts</li>\n 	<li>Purchase Approval Workflows</li>\n 	<li>Seller-Assisted Shopping</li>\n 	<li>In-Store Pickup</li>\n 	<li>A New Media Gallery</li>\n 	<li>PWA (Progressive Web App) Dvelopment</li>\n 	<li>Headless Commerce</li>\n 	<li>Faster Cart &amp; Checkout Performance</li>\n</ul>\n<h3>Magento 2.4 Security</h3>\nProbably the primary concern for many businesses when it comes to eCommerce is security, and with over 30 security enhancements, Magento 2.4 has you covered. The security principle of GDPR states that you must consider the technical measures in place to secure the data of your users and with the UK Police reporting an increase in cybercrime during lockdown, it\'s essential to fight back with additional security measures for your business.\n<h4>2FA for Admin Accounts</h4>\n2FA or 2 Factor Authentication is a security method which only allows access to a system once two means of identification are presented and verified. This added layer of security significantly reduces the possibility of unauthorised access to your Magento admin panel.\n<h4>New Escaper Class for Templates</h4>\nBetter HTML sanitisation is now available in the form of a new Magento 2.4 escaper class. Once your website templates have been configured to use this class, user-generated\ncontent will be less vulnerable to exploits and attack.\n<h4>Support for Security.txt Protocol</h4>\nSupport is now available for the security.txt protocol, which allows security researches to identify the right contact within your organisation to which potential security issues can be reported.\n<h3>Magento 2.4 Platform Upgrades</h3>\nAs well as the enhanced security methods listed above, Magento 2.4 also introduces many platform upgrades to enhance website security and also improve performance.\n<h4>PHP 7.4 Support</h4>\nReleased in November 2019, PHP 7.4 implemented many bug fixes over previous versions which lead to increased security, speed and performance. With Magento 2.4 utilising the latest version of PHP, it\'s safe to assume security and performance were top of Magento\'s list with this release.\n<h4>MySQL 8.0 Support</h4>\nMuch like the supporting of PHP 7.4, Magento 2.4 supports MySQL 8.0, which helps to increase security and enhance performance.\n<h4>Elasticsearch</h4>\nWith Magento 2.4, Elasticsearch is now the default search engine powering users search requests. Elasticsearch is a powerful and quick search tool for Magento with advanced features such as stop words, analytical data, support for multiple languages, synonyms and more.\n<h3>New Magento 2.4 Features</h3>\nSecurity enhancements and platform upgrades are all well and good, but many Magento users want to know what new features are available before committing to upgrading to the latest version. We\'ve pulled together some of the best new features in Magento 2.4 below for you to admire.\n<h4>Purchase Approval Workflows</h4>\nDoes your company have procedures in place to approve individual orders? Perhaps any order over £1,000 needs approval from a senior account manager, then Magento 2.4 is for you. With purchase approval workflows, Magento allows you to define approval rules based on the value of an order, the number of SKU\'s or even the shipping cost, great for the B2B market.\n<h4>Seller-Assisted Shopping</h4>\nIt can be the thing of nightmares for customer service staff; an angry customer has called to say that something isn\'t working for them on your website, you login to your account only to find everything appears normal, what do you do? This scenario happens all too often, but with Magento 2.4 you can quickly get to the bottom of issues like these with the introduction of seller-assisted shopping. Now your support staff can login as the customer through the Magento admin panel, allowing them to diagnose problems and issue relevant guidance.\n<h4>In-Store Pickup</h4>\nWith the world opting to shop online either for delivery or in-store collection, Magento 2.4 has answered the call with its new in-store pickup feature. Magento now allows you to specify which inventory locations are eligible for in-store pickup. During the checkout, customers can easily opt to find a nearby location where they can collect their order as well as relevant information such as opening times etc. Customers are quickly notified with the click of a button when their order is available for pickup and customisations can be put in place for further refinements such as curbside pickup.\n<h4>New Media Gallery</h4>\nMagento 2.4 includes a brand new media gallery which is over 30 times faster than its previous incarnation. The new media gallery lets you easily see where images are in use on your website as well as search via new fields. Finally, Magento 2.4 integrates tightly with Adobe Stock, meaning you can license royalty-free images for use across your site all through your Magento admin panel.\n<h3>Magento 2.4 Summary</h3>\nWhen it comes to the future of eCommerce in a post-pandemic world, Magento 2.4 is leading the pack. The security implications of remote working coupled with increased cybercrime such as phishing make some of the features included in this Magento update an absolute must-have for any business. New features also impress, and if you\'re on the fence, we\'d advise you pick up the phone now and give Actuate a call on 01244 911360 and let one of our team give you a demo of the powerful features it contains.','The Future of eCommerce with Magento 2.4','','publish','open','open','','the-future-of-e-commerce-with-magento-2-4-2','','','2020-08-27 14:10:59','2020-08-27 13:10:59','',0,'https://actuate.webpreview.co/?p=2019',4,'post','',0),(2022,5,'2020-09-02 14:18:20','2020-09-02 13:18:20','<h2>Winning Local Business With Local eCommerce</h2>\nAnalysis from Deloitte Digital in Great Britain has shown that since lockdown 3 in 5 consumers have chosen to shop more at local shops than previously. The same report also showed that 57% of consumers say they will be more likely to shop locally once lockdown ends. While excellent news for retailers that already have a local eCommerce presence, those that don\'t have some catching up to do.\n<h3>The Benefits of Local eCommerce for your business</h3>\nBoosted by lockdown, there is a growing trend for people wishing to shop locally if they can find the products they\'re looking for close to their home or workplace and at a reasonable price. The benefits to you as a business are numerous, but some of the key reasons to grow your local eCommerce presence include:\n<ul>\n 	<li><strong>Competing with the multi-nationals.</strong> Amazon may have Prime delivery, but if a consumer can pick up an item within 24 hours locally, then you could well find they shop with you.</li>\n 	<li><strong>Building your customer base through word of mouth.</strong> 92% of consumers trust recommendations made by their friends. Capitalise on this by getting locals talking about you.</li>\n 	<li><strong>Reducing your overheads.</strong> It takes time to print packing labels, book parcels into your delivery system or take them to the local post office. By encouraging users to pick up their orders, you can save time and money.</li>\n</ul>\n<h3>Why Customers Choose To Shop Local</h3>\nToday\'s modern consumer is much more ethically focussed than in the past, so choosing to shop local allows them to feel that they are making a difference. Apart from helping the local economy and high street, consumers are also more environmentally aware; this makes local shopping the ideal choice for those wishing to ensure a better world for future generations.\n\nSome of the top reasons for shopping locally include:\n<ul>\n 	<li>Supporting the local economy</li>\n 	<li>Saving jobs</li>\n 	<li>A safer way to shop</li>\n 	<li>Helping the environment</li>\n 	<li>Preserving the local community</li>\n</ul>\nIf you can help tick these boxes for your customers, then you won\'t be far away from making a sale. Don\'t be afraid to reveal your human side as a business, showing that you support the environment and or local charities goes a long way in building trust with potential customers.\n\n62% of users will more likely spend money at a shop that takes extra steps to ensure the safety and well-being of staff.\n\nIf you already deliver locally to some of your customers, consider adding this as an additional service giving website users a wide choice of delivery options when shopping with you. The flexibility of knowing an order can be delivered quickly if need be is another great way to tip the scales in your favour.\n<h3>What to Look For in a Local eCommerce Website</h3>\nWhen it comes to choosing the right eCommerce software for your business, you may find yourself struggling to compare one system to another. On the surface, most eCommerce software packages are created equally, it\'s only when you drill down to the specifics that you find significant differences starting to appear.\n\nEssential to a local eCommerce site are the following features:\n<ul>\n 	<li>In-Store Pick Up or Local Delivery Options</li>\n 	<li>Multiple Payment Methods</li>\n 	<li>Great Customer Experience</li>\n 	<li>Mobile-Friendly Design</li>\n 	<li>Reviews &amp; User Generated Content (UGC)</li>\n 	<li>Strong Localised SEO</li>\n</ul>\nWhilst we work with several eCommerce platforms here at Actuate Digital, one platform that is currently adapting to the trend of local eCommerce is Magento, more specifically, Magento 2.4. With new features including enhanced in-store pickup, multiple speed enhancements and workflow tools, it\'s a great contender for your next local eCommerce site.\n\nIn today\'s digital world, it pays to offer a digital version of your storefront to visitors who for one reason or another may visit your website before your physical store. With window shopping often occurring online, don\'t lose a sale just because you\'ve never needed a website in the past. As lockdown proved, businesses with the ability and foresight to adapt were able to make significant gains and those who didn\'t unfortunately lost out. Prepare for the changing habits of your customers now and enjoy the success of selling locally.','Winning Local Business With Local eCommerce','','publish','open','open','','winning-local-business-with-local-e-commerce-2','','','2026-02-15 13:21:07','2026-02-15 13:21:07','',0,'https://actuate.webpreview.co/?p=2022',3,'post','',0),(2025,1,'2020-09-09 14:23:57','2020-09-09 13:23:57','<h2>Black Friday, Cyber Monday, deep discounts and the new normal for holiday shopping!</h2>\r\nOriginating from the USA, Black Friday has quickly taken hold around the world, and the UK isn\'t any exception. Driven by the urge to compete with sales giants such as Amazon, UK retailers have mostly embraced the Black Friday tradition, which continues to grow in popularity and length each year.\r\n\r\nUnfortunately, although the popularity of Black Friday has grown, many small and medium retailers fail to prepare, with last-minute offers hastily thrown together in a bid to cash in on the popularity of this massive annual event.\r\n\r\nWith Black Friday sales dominated by large corporations such as Amazon, it\'s crucial to\r\n\r\nprepare your offers and sales strategy in advance. Don\'t rely on 10% off you worst- performing product, a social media post and slapdash banner if you want to draw in the shoppers this year. It\'s time to start planning for Black Friday now to see the most significant rewards from what has become the largest shopping day in the UK, if not the world.\r\n<blockquote>In 2018, the average spend per person during Black Friday in the UK was £346</blockquote>\r\nSo where do you start when it comes to planning for this year\'s Black Friday sales event? We\'ve put together a handy guide to get you off to a flying start.\r\n<h3>Choose a mix of popular and less popular products</h3>\r\nIt\'s always tempting to discount stock that has been sitting in your warehouse for the past 12 months gathering dust, after all, if you can get rid of it then you have more space to bring in popular new lines. The problem with this mentality is that unless you offer serious discounts of 50% or more, an unpopular product will remain an unpopular product. Try to reach a balance and choose several popular products and several less popular products, this way you\'re guaranteed to have items people will want. Plus if they choose to purchase one of the more popular products, they are then more likely to take advantage of a deal on one of the lesser popular items as well.\r\n<h3>Try to offer free delivery</h3>\r\nThere\'s nothing more annoying than finding an absolute bargain online, only to find that shipping costs more than the item itself. 70% of consumers say the top reason for choosing one brand over another when shopping online is free delivery, so try and tap into this market by offering free delivery yourself. If you really can\'t offer free delivery on all orders, consider trialling a free delivery threshold, where consumers spending a certain amount receive free delivery and promote it everywhere.\r\n<h3>Have a variety of offer types</h3>\r\nIf your eCommerce system allows, opt for a healthy variety of offer types. From money off (both fixed and percentage-based) to buy one get one free and even multi-saves, having a variety of offer types can add fun to your Black Friday sales event. Just think of your local discount supermarket and the weekly offers they promote, it\'s all about variety.\r\n<h3>Prepare marketing material in advance</h3>\r\nSadly unless you\'re one of the large e-tailers, very few people will stumble across your Black Friday deals. You need to push and promote to drive visitors and sales in your online shop.\r\n\r\nBut where do you start? The answer surprisingly is simple. Statistics show that if a consumer has previously purchased from your company, there is at least a 60% chance that the same consumer will make at least one further purchase. Use this to your advantage and prepare digital marketing material for your current customer base, including:\r\n<ul>\r\n 	<li>An email newsletter (two or three if possible)</li>\r\n 	<li>Social media posts (both counting down to Black Friday and during Black Friday)</li>\r\n 	<li>Banners to upsell directly on your checkout pages</li>\r\n 	<li>Blog and news posts</li>\r\n 	<li>SMS messages</li>\r\n</ul>\r\n<h3>Plan to exceed expectations</h3>\r\nPreparing for Black Friday is a constant process, and even when dispatching orders, you can help encourage repeat custom for the next Black Friday event 12 months down the line. Imagine placing a free gift into the box of every Black Friday order you dispatch; it doesn\'t have to be much, even a simple chocolate to say thank you for your order. Little touches can have a lasting effect, social followers and interaction will build, reviews if you collect them will increase, and you may find the same customer returns 12 months later, if not before to place further orders. If you can differentiate yourself from the competition and exceed customer expectations, you\'ll go from strength to strength. This same advice also applies to delivery speed. Aim to dispatch orders in a timely fashion, and you\'ll be surprised how quickly you start to see the benefits.','Preparing for Black Friday','','publish','open','open','','preparing-for-black-friday-2','','','2026-02-15 13:26:55','2026-02-15 13:26:55','',0,'https://actuate.webpreview.co/?p=2025',1,'post','',0),(2028,5,'2020-09-15 14:28:14','2020-09-15 13:28:14','<h2>5 ways to increase eCommerce conversion rates</h2>\r\nDid you know that the average UK conversion rate for eCommerce websites is just 1.4%? This number is 0.4% lower than the global average of 1.8% and underlines the importance of conversion rate optimisation for UK businesses, whether B2C or B2B.\r\n<h3>What is conversion rate optimisation?</h3>\r\nConversion rate optimisation, often abbreviated to CRO is the act of converting a higher percentage of website visitors into customers. The methods used to achieve this goal can vary, but any changes made to your website to accomplish this task is classes as CRO.\r\n<h3>How to increase eCommerce conversion rates?</h3>\r\nIn the UK, the B2C eCommerce market is worth around £181 billion, which accounts for 19% of the UK\'s total retail spend. The pandemic has also changed shopping habits, increasing online spending habits further, but how do you capture your share of this booming eCommerce  business? One of the easiest methods is to invest time and money into conversion rate optimisation for your website.\r\n\r\nHere are five ways you could increase your conversion rates.\r\n<h4 class=\"list-heading\">Boost your sites loading times</h4>\r\nGoogle research shows that 53% of visitors to your website will abandon their session if your page takes 3 seconds or more to load. With the average loading speed of websites in the UK standing at 8.9 seconds, there is a massive opportunity for your site to stand out amongst the crowd.\r\n\r\nFind out where your website is hosted and see how quickly it loads by using a free tool such as Google\'s <a href=\"https://developers.google.com/speed/pagespeed/insights\">Page Speed Insights</a>.\r\n\r\nHere at Actuate, we purposely chose to partner with UK Fast for our client\'s web hosting needs, drawing on their <a href=\"https://www.ukfast.co.uk/fast-host.html\">need for speed</a> and best in class infrastructure to give the sites we host that competitive advantage.\r\n<h4 class=\"list-heading\">Responsive &amp; Mobile-First Design</h4>\r\nDo you know how many visitors to your website are using a mobile device compared to a desktop?\r\n\r\nThe probability is that the majority of your visitors already use a mobile device and by 2023, your mobile sales will overtake desktop sales. But have you ever tested your website using a mobile device? It\'s easy in an office environment to forget mobile exists, which can have severe consequences for your bottom line.\r\n\r\nMake sure your website is responsive (adapts to work across a variety of devices such as smartphones, tablets, laptops and desktops). If you\'re planning a redesign, indicate you\'d prefer a mobile-first approach (when a site is designed primarily for mobile devices and adapted for larger\r\nscreens as a secondary measure).\r\n\r\nAt Actuate, unless otherwise requested, all eCommerce sites are built responsively with a mobile-first design.\r\n<h4 class=\"list-heading\">Simplify your checkout</h4>\r\nYou\'ll find most of your visitors drop-off your site during the checkout process; it\'s advisable to take a long, hard look at your checkout, with top reasons for abandonment including:\r\n<ul>\r\n 	<li>Being forced to create an account</li>\r\n 	<li>Making the checkout process too complex</li>\r\n 	<li>Unexpected delivery costs</li>\r\n 	<li>Security concerns</li>\r\n</ul>\r\nWe create customer profiles to tailor your eCommerce site to the needs of your audience, making the user experience better for all involved.\r\n<h4 class=\"list-heading\">Include multiple payment options</h4>\r\nWhy would a consumer choose a competitor selling an identical product to yours, even if that product is more expensive? Maybe if they offer PayPal or another preferred payment method and you don\'t. Why? One of the reasons is because payment providers such as PayPal allow items to be purchased using PayPal Credit, giving you four interest-free months to pay for an item. Now, do you see the advantages?\r\n\r\nWe\'ll advise and help you consider your target audience when thinking about the payment methods you include on your checkout. If you sell high-value items, consider some of the buy-now-pay-later payment providers, PayPal is recommended for ease of use, and mobile payment providers are also growing in popularity.\r\n<h4 class=\"list-heading\">Rely on social proof</h4>\r\nSocial proof is the action of people following the actions and recommendations of others and is a powerful tool in helping boost conversion rates on your website. Promote customer reviews across your product pages and social media channels to encourage sales. If you don\'t currently collect reviews, consider adding this as a priority.\r\n\r\nSurveys show that 86% of consumers read reviews for local businesses, and even Google have admitted that reviews play a role in your search rankings.\r\n\r\nWe\'re able to set up and integrate reviews for your eCommerce site as well as advising on Google licensed review providers to make sure Google counts your on-site reviews, rather than ignoring them because of how they were collected.','5 ways to increase eCommerce conversion rates','','publish','open','open','','5-ways-to-increase-e-commerce-conversion-rates-2','','','2026-02-15 13:25:06','2026-02-15 13:25:06','',0,'https://actuate.webpreview.co/?p=2028',0,'post','',0),(2036,1,'2020-10-01 16:34:03','2020-10-01 15:34:03','Local SEO, the art of attracting local consumers to your business and one of the best ways to increase your sales, especially if you have a physical location. Did you know that today a consumer is more likely to buy from you if you meet just two criteria:\r\n<ul>\r\n 	<li>You\'re reasonably priced</li>\r\n 	<li>You can get their purchase to them quickly</li>\r\n</ul>\r\nIgnoring point 1, the easiest way to get a purchase from point a to point b is if the consumer lives locally to your business. If you\'re lucky enough to be in this situation the delivery options available to you for a fast, hassle-free delivery service are much greater, including local delivery by your team and collection from your store.\r\n<h2>Is there a demand for local eCommerce?</h2>\r\nSo we\'ve established that localised eCommerce could help you increase your delivery speed, but is there truly a demand for local eCommerce? Aren\'t people just as likely to shop nationally or even internationally? You may be surprised to know that consumers in the UK are much more likely to \"shop local\" compared with our European counterparts. Only 45% of British consumers have reported buying products internationally over the last 12 months. The only European country with a lower percentage is Germany at 37%. Experts believe the trend of shopping locally has been driven by the CV-19 pandemic, demand for lower delivery costs and with Brexit the fear of import fees and duties.\r\n<h2>Taking advantage of the local eCommerce trend</h2>\r\nSo where should you start when it comes to capitalising on the growing UK trend of shopping locally? One of the easiest ways is with local search engine optimisation, which you can complete yourself or with the help of a digital agency such as Actuate.\r\n<h2>Local SEO checklist</h2>\r\n<h3 class=\"list-heading\">Register for Google My Business</h3>\r\nMore than just a business directory, <a href=\"https://www.google.com/intl/en_uk/business/\">Google My Business</a> gives you access to a suite of features all designed to push local business to you thanks to search giant Google. You\'re able to create a business profile which can appear in \'position zero\' for localised search on Google, you can collect reviews and feedback, and you can also post news and offers directly to the first page of Google\'s search results. The power of Google My Business really shouldn\'t be underestimated.\r\n<h3 class=\"list-heading\">Prepare your site for local SEO</h3>\r\nTo prepare your site for localised searches, you\'re going to need to reference your location in strategic areas around your website. From page title and META tags to in-body headings and general paragraphs, it\'s important to remember your geographical location when you\'re writing your web copy.\r\n<h3 class=\"list-heading\">Consider a localised domain name</h3>\r\nMore for startups and unestablished sites, choosing a localised domain name can instantly help to connect local consumers with your business. For instance, for those in the UK, consider a .co.uk or .uk domain name. Narrowing this further Wales has .wales and .cymru, Scotland has .scot, and Ireland has the .ie domain. Believe it or not, this can be taken even further if you live in a large city like London, with the domain .london available to register. All of these options can help you resonate with the local community and are search signals to Google about the audience your website is targeting.\r\n<h3 class=\"list-heading\">Find local business directories</h3>\r\nBusiness directories litter the internet with many unworthy of the time and effort to create a listing; there are, however, exceptions to every rule. Take the time to search for directories local to your geographic area, so, for instance, here at Actuate, we would search for terms including:\r\n<ul>\r\n 	<li>Chester Link Directory</li>\r\n 	<li>Cheshire Link Directory</li>\r\n</ul>\r\nAdd the resulting links to a simple spreadsheet, one per row. Once you have a list of possible local directories, use a tool such as <a href=\"https://analytics.moz.com/pro/linkexplorer/home\">Moz\'s Link Explorer</a> to check the domain authority of each link. Simply create an account on Moz, and search for each domain using their Link Explorer tool, finally making a note of the Domain Authority score in your spreadsheet. Anything over 50 is considered good, and a score of 60+ is considered excellent. Take the time to manually submit your website to these sites and ignore the rest... simple! Much like using a localised domain, these links will provide Google with strong ranking signals about the target area of your site.\r\n<h3 class=\"list-heading\">Build up your reviews</h3>\r\nReferencing point 1 above, we mentioned that Google My Business gives you the ability to collect reviews for your business listing. Talk to your best customers and see if they are willing to write a genuine and honest review for your company on Google to help you attract more clicks to your website. The process will take just a few minutes, but the rewards once you gather several reviews can be hugely beneficial.','Getting to grips with local SEO','','publish','open','open','','getting-to-grips-with-local-seo-2','','','2026-02-15 13:26:05','2026-02-15 13:26:05','',0,'https://actuate.webpreview.co/?p=2036',7,'post','',0),(2039,1,'2020-10-03 16:05:51','2020-10-03 15:05:51','You\'re convinced... Whether you\'ve attended a local marketing seminar, read about the trends online or can simply feel it in your bones... Social media - if done right - plays a vital role in helping businesses thrive, but what exactly should you and your business post about? For many, the thought of sitting down to write their next social media post can fill them with dread, but with a little time and planning, writing for social media doesn\'t have to be so bad. Of course, you could always talk to an agency such as Actuate about handling this for you, but you may find with the right ideas, social media marketing isn\'t too bad after all. Below we\'ve compiled a list of social media post ideas designed to make your life easier the next time you log in to Facebook, Twitter or Instagram to connect with your followers.\r\n<h2 class=\"list-heading\">Promote a competition or giveaway</h2>\r\nA recent study revealed that Instagram accounts which held regular contests seemed to grow 70% faster than those that didn\'t, a great reason to make a monthly competition a staple of your social media marketing plan. You don\'t need third-party plugins or tools, choose something to give away, ideally something that represents your business, make sure you\'ve got some written terms and conditions that you can link to and finally think of a creative idea for entry, and you\'re all set to go! Some popular examples include like this post, follow our account or tag three friends, but the options are truly endless.\r\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https://www.instagram.com/p/CGPJ2wwgoLU/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\">\r\n<div style=\"padding: 16px;\">\r\n\r\n<a href=\"https://www.instagram.com/p/CGPJ2wwgoLU/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> </a>\r\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\r\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"></div>\r\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\r\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"></div>\r\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"></div>\r\n</div>\r\n</div>\r\n<div style=\"padding: 19% 0;\"></div>\r\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https://www.w3.org/2000/svg\" xmlns:xlink=\"https://www.w3.org/1999/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"></path></g></g></g></svg></div>\r\n<div style=\"padding-top: 8px;\">\r\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram</div>\r\n</div>\r\n<div style=\"padding: 12.5% 0;\"></div>\r\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\r\n<div>\r\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"></div>\r\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"></div>\r\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"></div>\r\n</div>\r\n<div style=\"margin-left: 8px;\">\r\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"></div>\r\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"></div>\r\n</div>\r\n<div style=\"margin-left: auto;\">\r\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"></div>\r\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"></div>\r\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"></div>\r\n</div>\r\n</div>\r\n&nbsp;\r\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a href=\"https://www.instagram.com/p/CGPJ2wwgoLU/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" target=\"_blank\" rel=\"noopener noreferrer\">*COMPETITION TIME* Happy #ChocolateWeek. To celebrate we’re giving away one of our NEW Signature Cabinets. With 147 chocolates, it’s definitely big enough to share. To enter, simply tag who you’d choose to experience this with in the comments. Competition ends midnight Sunday 18th October. T&amp;Cs apply. The winner will be announced the following week.</a></p>\r\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A post shared by <a href=\"https://www.instagram.com/hotelchocolat/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" target=\"_blank\" rel=\"noopener noreferrer\"> hotelchocolat</a> (@hotelchocolat) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-10-12T08:28:36+00:00\">Oct 12, 2020 at 1:28am PDT</time></p>\r\n\r\n</div></blockquote>\r\n<script async src=\"//www.instagram.com/embed.js\"></script>\r\n<h2 class=\"list-heading\">Share, Retweet and Regram!</h2>\r\nLet your audience do the talking by sharing, retweeting and regramming their content, with 88% of consumers trusting user reviews as much as personal recommendations; you have a pretty powerful reason to share share share! It goes without question that you shouldn\'t just fill your timeline with other peoples content, like all of our tips try and find a healthy balance of content to achieve social success.\r\n<h2 class=\"list-heading\">Link to company articles, blog posts and news content</h2>\r\nDo you regularly post a blog article on your company website or find you have a constant stream of news sitting on your website? Leverage this content for social media and drive more traffic to your articles. Consider creating an eye-catching supporting image and picking out important information to connect with your audience. Finally, you should even think about scheduling several posts throughout the year for a particular article if it\'s not time-limited and is considered \'evergreen\' content. (content that remains fresh and vital)\r\n<blockquote class=\"twitter-tweet\" data-dnt=\"true\">\r\n<p lang=\"en\" dir=\"ltr\">How can you prepare your eCommerce site for the upcoming holiday season? First find out the real “gifts” shoppers want - no socks or sweaters on this list. ? Take a look: <a href=\"https://t.co/y9xb1lHStw\">https://t.co/y9xb1lHStw</a> <a href=\"https://t.co/ucA6qZIRoI\">pic.twitter.com/ucA6qZIRoI</a></p>\r\n— Magento Commerce (@magento) <a href=\"https://twitter.com/magento/status/1313961060249071616?ref_src=twsrc%5Etfw\">October 7, 2020</a></blockquote>\r\n<script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\r\n<h2 class=\"list-heading\">Show off your lighter side</h2>\r\nRemember that your followers don\'t want to see adverts every five minutes, they want to see your company principles, your quirks and some personality. If it fits with your company philosophy, why not schedule a few fun posts once in a while, do it correctly, and your users will stick around for the next one.\r\n<blockquote class=\"twitter-tweet\" data-dnt=\"true\">\r\n<p lang=\"en\" dir=\"ltr\">BREAKING BREAKFAST NEWS</p>\r\n57 problems but breakfast ain\'t one. We\'ve teamed up with <a href=\"https://twitter.com/HeinzUK?ref_src=twsrc%5Etfw\">@HeinzUK</a> to make some new smoothies that are perfect for the mornings.\r\n\r\nSay hello to our new breakfast super smoothiez. <a href=\"https://t.co/sLYqZhhNMa\">pic.twitter.com/sLYqZhhNMa</a>\r\n\r\n— innocent drinks (@innocent) <a href=\"https://twitter.com/innocent/status/1314468139237744640?ref_src=twsrc%5Etfw\">October 9, 2020</a></blockquote>\r\n<script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\r\n<h2 class=\"list-heading\">Go behind the scenes</h2>\r\nDoes your company employ a few members of staff, have regular interns or even an office pet? Then go behind the scenes with a post or two about your staff members, fuzzy friend or new recruit. Your followers will enjoy getting a glimpse of day to day life in your office, and it also helps them connect with your company on a personal level.\r\n<h2 class=\"list-heading\">Industry facts and figures</h2>\r\n73.6% of all statistics you read are made up! But there is a reason for their popularity, and that\'s because facts, figures and statistics make good reading and can help promote your products, services or business. Now we\'re not suggesting you make up your facts, do some research online and you\'re sure to turn up something that fits the bill for your next social post.\r\n<h2 class=\"list-heading\">Keep your eye out for trending topics</h2>\r\nIf you\'re really looking to gain traction and pull in new readers and hopefully followers too, then keep your eye out for trending topics. Keeping your finger on the pulse of what\'s popular right now could spark an idea that catapults your business ahead of your competitors overnight.\r\n<blockquote class=\"twitter-tweet\" data-dnt=\"true\">\r\n<p lang=\"en\" dir=\"ltr\">Power out? No problem. <a href=\"http://t.co/dnQ7pOgC\">pic.twitter.com/dnQ7pOgC</a></p>\r\n— OREO Cookie (@Oreo) <a href=\"https://twitter.com/Oreo/status/298246571718483968?ref_src=twsrc%5Etfw\">February 4, 2013</a></blockquote>\r\n<script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\r\n<h2 class=\"list-heading\">Daily #hashtags</h2>\r\nYou\'re probably aware of hashtags such as #FollowFriday and #MondayMotivation. Still, you may be surprised to hear that there are literally hundreds of common hashtags for every day of the week. Jump on the bandwagon and join in with some of them. Here are just a few of our favourites: Monday #MondayMotivation #MarketingMonday #MusicMonday #MondayFunday #ManicMonday Tuesday #TravelTuesday #TipTuesday #GoodNewsTues #TransformationTuesday #TakeMeBackTuesday Wednesday #WayBackWednesday #WisdomWednesday #WinItWednesday #WellnessWednesday #WoofWednesday Thursday #ThursdayThoughts #ThrowbackThursday #ThursdayVibes #ThankfulThursday Friday #FashionFriday #FlashBackFriday #FollowFriday #FridayFun #FreebieFriday Saturday #SaturdaySale #Caturday #SaturdayStyle #SaturdayShoutOut Sunday #SundayFunday #SelfieSunday #SpotlightSunday #WeekendVibes\r\n<h2 class=\"list-heading\">Plan a poll</h2>\r\nThinking about launching a new product and wish you could get some feedback from your followers? Then think about planning a poll and get the information you\'re craving. Polls are available on many social platforms and take just seconds to set in motion. Whether serious or fun, they should certainly feature in your social media content plan.\r\n<blockquote class=\"twitter-tweet\" data-dnt=\"true\">\r\n<p lang=\"en\" dir=\"ltr\">Cosy season is here! What is your favourite thing to buy now that chilly days have arrived? ?</p>\r\n— New Look (@newlook) <a href=\"https://twitter.com/newlook/status/1314525407060930560?ref_src=twsrc%5Etfw\">October 9, 2020</a></blockquote>\r\n<script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\r\n<h2 class=\"list-heading\">Celebrate a milestone</h2>\r\nHow many milestones can you think of? Business anniversary, 1,000th Facebook follower, the first customer through the door... One thing you can never be short of is a milestone, so why not celebrate them with your followers? Milestones are a great way to show your human side and have some fun with your social media followers\r\n\r\nOver to you Social media shouldn\'t be challenging; social media should be fun, easy and rewarding. Enjoy your social media journey, and see where it takes you, and if you find you need a little help along the way, our experts here at Actuate Digital are always just a phone call away. Have any social media ideas of your own you\'d like to share with us? Let us know by using the comments section below. Good luck!','Social Media Post Ideas for Your Business','','publish','open','open','','social-media-post-ideas-for-your-business-2','','','2026-02-15 13:22:23','2026-02-15 13:22:23','',0,'https://actuate.webpreview.co/?p=2039',6,'post','',0),(2042,5,'2020-10-10 16:06:34','2020-10-10 15:06:34','It\'s the beginning of October, the weather has well and truly turned, at least here in Chester, and believe it or not it\'s time to think about Old St. Nick and that magical \"C\" word... That\'s right, Christmas is almost upon us and thanks to both national and local lockdown, you probably think where has the year gone! Well, there\'s no time to worry about that, whether you\'re local to Chester or not, it\'s time to start planning your COVID secure Christmas, and there is no better place than right here in the walled city of Chester in Cheshire. Here at Actuate\'s top 5 picks for a great Christmas out and about in Chester this year:\r\n<h2 class=\"list-heading\">Chester Christmas Market</h2>\r\nWhen you start to see the small traditional wooden chalets organised around a magnificent tree, you know Christmas has officially arrived in the heart of Chester. With a host of handmade gifts, locally sourced produce not to mention the mulled wine and hot food, Chester Christmas Market is the perfect way to experience the joys and historic beauty of Chester. Chester Christmas Market returns on Thursday, 19th November to Tuesday, 22nd December 2020 dependant on government guidance and takes place outside of Chester Cathedral, Storyhouse and Chester\'s historic Town Hall. Visit the Chester Christmas Market Facebook page for the latest news and announcements at <a href=\"https://www.facebook.com/ChesterChristmasMarket/\">https://www.facebook.com/ChesterChristmasMarket/</a>\r\n<h2 class=\"list-heading\">A Christmas Carol at Chester\'s Storyhouse</h2>\r\nChristmas isn\'t cancelled! That\'s the promise made by Chester\'s very own Storyhouse theatre as they prepare to host their Christmas show Charles Dickens\' A Christmas Carol. One of a handful of venues around the UK still operating this Christmas, the show has been designed around social distancing rules with less than half of the regular ticket allocations on sale for their shows between 7th November 2020 and 17th January 2021. Act quickly to avoid disappointment and enjoy a little normality this Christmas. Book your tickets now from the Storyhouse website at https://www.storyhouse.com/event/achristmas-carol\r\n<h2 class=\"list-heading\">Chester Zoo Lanterns - A Starlit Christmas Experience</h2>\r\nChester Zoo like you have never seen before with their illuminated winter experience set after the zoos regular closing time. Back for its 9th year, Chester Zoo Lanterns is a beautiful way to spend an evening for the whole family. Escape the worries of 2020 in their eleven magical worlds this year aimed at taking you to faraway lands. The experience created in partnership with Wild Rumpus aids Chester Zoo\'s vital efforts with wildlife conservation and will be an event you remember for years to come.\r\n\r\nTickets are available from <a href=\"https://www.chesterzoo.org/events/\">https://www.chesterzoo.org/events/the-lanterns-a-starlit-christmas/</a> now for selected dates between Friday, 13th November and Wednesday, 23rd December 2020.\r\n<h2 class=\"list-heading\">The Snowman at Chester Cathedral</h2>\r\nThe Snowman has returned to Chester Cathedral for its 8th year accompanied by live orchestra for a screening of this iconic British animated adventure. The performance also features a beautiful solo of the famous \"Walking in the Air\", performed by a local audition winner as well as a visit from The Snowman himself, guaranteed to melt the heart of little ones. Tickets can be booked online from <a href=\"https://chestercathedral.ticketsolve.com/shows/1173603999/events/428301050\">https://chestercathedral.ticketsolve.com/shows/1173603999/events/428301050</a> for the four performances on Monday, 21st December 2020.\r\n<h2 class=\"list-heading\">Chester Cathedral\'s Christmas Tree Festival</h2>\r\nLose yourself in the lights of Chester Cathedral with their amazing Christmas Tree Festival and forget your troubles. This year Chester Cathedral is determined to bring hope and happiness to everyone who has had such a rough time during 2020, and their annual Christmas Tree Festival will do just that. Especially adapted based on government guidance, this year will see sparkling trees throughout the cathedral. For further information about the festival visit <a href=\"https://chestercathedral.com/about/\">https://chestercathedral.com/about/christmas-treefestival/</a> on the Chester Cathedral website. Know of an event happening in Chester this Christmas that we\'ve missed? Get in touch and let us know.','Top things to do in Chester this Christmas','','publish','open','open','','top-things-to-do-in-chester-this-christmas-2','','','2026-02-15 13:21:07','2026-02-15 13:21:07','',0,'https://actuate.webpreview.co/?p=2042',5,'post','',0),(2045,5,'2020-10-20 16:07:04','2020-10-20 15:07:04','Are you looking to launch a new website or refresh your current site in the next 6-12 months? You may be surprised to read that you should really start planning now for your new website and book a meeting, or at the bare minimum a chat with your preferred digital agency. But surely it doesn\'t take that long to plan and execute a successful launch or relaunch of a website? You\'d be surprised...\r\n\r\nBelow, we will run you through the crucial reasons why you should plan ahead for your new website build and the pitfalls you\'ll avoid.\r\n<h2>Customer Analysis</h2>\r\nCan you name your perfect customers, do you know their age, sex, income or even favourite things to do? What about colours and their preferred social platforms? If the answer is yes, well done, you\'re actually in a better position than 99% of the population when it comes to truly understanding the behaviour of their consumers.\r\n\r\nA great website isn\'t about merely picking a beautiful design, adding some content and waiting for sales or customers to contact you; a great website is designed around its customers\' needs. Until you understand your customers, you can\'t anticipate their needs. This information takes time to acquire and analyse, so it\'s essential to engage with your digital agency as soon as you can.\r\n<h3>Website Analysis</h3>\r\nDo you know the reasons you want a new website? If you have a current site have you sat down and listed your likes and dislikes about it? Have you listed your main competitors and again pulled out your likes and dislikes about their websites? Much like customer analysis, the analysis of your current website and those of your competitors takes time and effort.\r\n<h3>Website Content</h3>\r\nUnless your website is bursting with fresh, unique and tip-top content lets face it, you\'re going to need time to create the backbone of your new website. Yes yes, we all know the saying \'content is king\' but when it comes to your website how much time have you ever dedicated to copywriting and content? The number of hours probably can be counted on one hand!\r\n\r\nSolid, authoritative content takes time to plan, write and check for errors; it doesn\'t matter if you, your marketing department or an external copywriter creates it for you, it takes time to do it right. If you don\'t plan ahead, you could end up using your current content for your new website, and that\'s probably not the best thing to do.\r\n<h3>Google Rankings</h3>\r\nEver launched a new website and seen your Google Rankings plummet faster than the sale of ice cream in winter? Sure you have, and there is probably a simple reason for this catastrophic blunder... time! Failing to give a design agency time to properly spec, build and craft a high-quality website often resorts in cut corners to meet client deadlines.\r\n\r\nThe answer to this particular problem was simple, redirecting old pages to their new equivalents in a way that Google recommends. Amid an angry client whose number one focus is launching their new site in as soon as possible, these things are easily overlooked when receiving a barrage of emails stressing the importance of the website going live NOW.\r\n<h3>Angry Managers!</h3>\r\nFinally, we\'re sure if you\'re the manager or owner of your company you don\'t want to get angry or frustrated, the same goes if you\'re working on behalf of your company manager or owner. When a website is rushed and the right amount of time isn\'t allocated to the project, tempers flare, and things tend to get heated.\r\n\r\nThis is easily avoided by allowing time for your new project, which in turn means you can talk through issues and don\'t feel the pressure of deadlines.','Planning ahead for a new website','','publish','open','open','','planning-ahead-for-a-new-website-2','','','2026-02-15 13:21:07','2026-02-15 13:21:07','',0,'https://actuate.webpreview.co/?p=2045',4,'post','',0),(2146,5,'2021-03-29 10:54:54','2021-03-29 09:54:54','<strong>Today\'s the day the Teddy Bears have their new website... with the launch of a plush, new Magento 2 site built by the team here at Actuate! </strong>\r\n\r\nYes, it\'s time for our team to break out the picnic basket filled with marmalade and honey as we celebrate the successful launch of Be My Bear\'s new retail and wholesale stores built on the Magento 2 platform.\r\n\r\nThe website was a labour of love for our team, who took the sites from M1 to M2 with a brand-new design stuffed with lots of new features and functionality. Before we tell you what Actuate did, please allow us a moment to introduce our client.\r\n<h2>Who Are Be My Bear</h2>\r\nBe My Bear is an award-winning teddy bear manufacturer based in North Wales specialising in make your own bears similar to the Build-a-Bear experience. Founded in 2001, the company has grown to become the largest make your own bear supplier in the United Kingdom, regularly supplying its bears to celebrities such as Angelina Jolie and Tamara Ecclestone and TV shows including The X Factor, The Apprentice and Killing Eve.\r\nBe My Bear have been clients of Actuate for several years. This latest move to Magento 2 was the perfect opportunity to create a genuinely customer-centric website focused wholly on a fantastic user experience.\r\n<h3>What Actuate Did</h3>\r\nActuate spent the day with Be My Bear discussing their wants and needs, analysing data from Google Analytics and HotJar and developing customer personas to facilitate the building process and make accurate decisions based on real-world data.\r\n\r\nActuate Digital gave competitors websites the once over, including leading sites in the toy and games sector, to make sure we had a deep understanding of the industry as a whole.\r\n\r\nThe data gleaned from our day with Be My Bear and the subsequent research allowed us to develop designs for the new website which appealed to their customers and answered their needs, driving conversions and negating customer drop-off.\r\n\r\nFor Be My Bear\'s retail arm, we found that visitors to their website didn\'t necessarily understand the differences between each of their main product types. We ensured that the new website introduced people to each product within their respective drop-down menus, meaning people knew what was on offer without the need to click through to each category, increasing the user experience.\r\n\r\nIncreasing average order value was of high importance for the new retail website, which we addressed in several ways, including:\r\n<ul>\r\n 	<li>One-click upsells on product pages.</li>\r\n 	<li>Visual cues to increase spending in exchange for free delivery.</li>\r\n 	<li>Allowing past purchases to be reordered from your account.</li>\r\n 	<li>Utilising countdowns to create a sense of urgency on sale items.</li>\r\n</ul>\r\nThe new website not only focuses on the customer journey up to the point of sale; it also shapes the customer journey after a sale happens. Users are encouraged to post about their order from the order confirmation screen; we also urge product reviews through emails sent post-delivery.\r\n\r\nWhen it came to Be My Bear\'s wholesale arm, we again focused on their clients, with a great deal of time spent on evolving the customer account pages. We transformed the customer account to become a useful resource for their customers that also contained news, upcoming days of importance and direct downloads of banners and POS material. These changes to the account area added value to Be My Bear\'s offering and helped increase order value and spend.\r\n\r\nOverall we could BEARly contain our excitement with the resulting website and can\'t wait to see how it performs for Be My Bear over the coming months.\r\n\r\nIf your website is a little \"Pooh\" or you require an agency that won\'t \"Bungle\" the job, please pick up the phone and call Actuate Digital today. Our bear puns may be bad, but our websites are absolutely amazing!','Be My Bear Launches New Magento 2 Website By Actuate','','publish','open','open','','be-my-bear-launches-new-magento-2-website-by-actuate-2','','','2026-02-15 13:21:07','2026-02-15 13:21:07','',0,'https://actuate.webpreview.co/?p=2146',4,'post','',0),(2162,1,'2021-05-05 10:59:06','2021-05-05 09:59:06','The popularity of direct-to-consumer sales is growing, fuelled by unreliable sales during the pandemic and the greater control offered by this sales approach. A recent study by IAB UK showed 97% of UK internet users were aware of at least one of the leading UK DTC brands, with 39% having purchased from one or more of them.\r\n\r\nIt\'s not difficult to see why the DTC model is loved by manufacturers and shoppers alike. For manufacturers, the barrier between them and the consumer is eliminated, in turn, giving them greater control over the user experience, brand exposure and reputation. For shoppers, the removal of middle-men in the whole process helps to drive down cost.\r\n\r\nThe best part about the whole process of DTC is its low barrier to entry; with a strong strategy and good online presence, you\'ll be in a solid position to disrupt the market and compete against the numerous traditional players in your sector.\r\n<h2>Direct-To-Consumer or Wholesale</h2>\r\nMany companies looking to experiment with direct-to-consumer usually have a wholesale system currently in place. The traditional method of supplying your products to a retailer who sells them to a consumer has its place and is still a popular method of bringing a product to market. Whether you\'re looking to replace wholesale with direct-to-consumer or are looking at a hybrid business model, you\'ll have to prepare for the switch, which commonly means:\r\n<ul>\r\n 	<li>Investing time and money in training your team.</li>\r\n 	<li>Updating or creating new eCommerce systems.</li>\r\n 	<li>Updating or creating new social media channels.</li>\r\n 	<li>Communicating with customers and partners.</li>\r\n 	<li>Working closer with digital partners.</li>\r\n</ul>\r\n<h2>The Modern Consumer</h2>\r\nDTC will bring your company in direct contact with consumers, allowing you to control the end-to end customer experience directly. This approach can be hugely influential but requires a proper understanding of your customer. To do this, you\'ll need to build processes to engage, learn and cater for their needs.\r\n\r\nSo how do you learn to cater for the modern consumer? Thankfully, the technology is already in place to help inform your decisions with real-world data, and a digital agency such as Actuate can walk you through the options available to you. Choosing the right digital agency should be the cornerstone of your plans. IAB UK\'s Chief Marketing Officer James Chandler says, \"As DTC brands evolve, they often expand their marketing strategies to include other channels beyond their core digital activity, increasing the need for external coordination and expertise.\"\r\n<h2>Tips When Starting Out With DTC</h2>\r\nSo you\'re ready to take on Amazon and dive into DTC. We\'ve put together five tips below to help with the switch.\r\n<h3 class=\"list-heading\">Alleviate Pain Points</h3>\r\nDo your customers hate the thought of visiting shops or don\'t have the time to visit the post office to return unwanted goods? Make pain points the reason your business thrives by first finding out about them and finally alleviating them for your customers.\r\n<h3 class=\"list-heading\">Give Customers A Reason To Buy From You</h3>\r\nWhy should a consumer buy from your website over Amazon? It\'s sometimes a tricky question to answer, but if you give it some thought and come up with proper answers, it will put you in good stead for DTC success.\r\n<h3 class=\"list-heading\">Use Data To Make Smart Decisions</h3>\r\nThe modern consumer expects websites to be tailored to their needs, use the data you have to make wise, data-driven decisions and enhance the whole user experience.\r\n<h3 class=\"list-heading\">Consider Working With Influencers</h3>\r\nSocial media is awash with influencers, and although opinions on them are mixed, working with a select few influencers who are popular with your customer demographic can have a significant impact on your sales.\r\n<h3 class=\"list-heading\">Choose Your eCommerce Platform Wisely</h3>\r\nWith so many eCommerce platforms to choose from, it\'s essential to evaluate each solution\'s pros and cons. Work with an agency with experience in several platforms and work together to select the right fit for your company or brand.','Breaking Into The Direct-To-Consumer Sales Market ','','publish','open','open','','breaking-into-the-direct-to-consumer-sales-market-2','','','2026-02-15 12:12:18','2026-02-15 12:12:18','',0,'https://actuate.webpreview.co/?p=2162',4,'post','',0),(2164,1,'2021-05-05 11:08:32','2021-05-05 10:08:32','<strong>Being one of the top digital agencies in the UK, the team here at Actuate speak to lots of people during a typical year, and when it comes to myths and false beliefs about eCommerce, we\'ve heard them all.</strong>\r\n\r\n<strong>We\'ve decided to break down the top myths and facts about eCommerce that we\'ve come across in our time as leading eCommerce developers. Let\'s jump right in!</strong>\r\n<h2>Myths About eCommerce</h2>\r\n<h3><b>All eCommerce Platforms Are The Same</b></h3>\r\nMyth: All eCommerce platforms are built the same and will work for your online shop. It\'s how you develop them that makes the actual difference, so you can easily cut costs by working with cheaper platforms.\r\n\r\nFact: The adage \"you get what you pay for\" comes to mind; whilst there are many eCommerce platforms that can perform well for your business, it\'s essential to choose the right platform for your needs. DIY platforms such as WIX, Shopify and BigCommerce can have you up and running in a matter of weeks. Still, the trade-off with SEO, user experience and conversion rate optimisation can be counterproductive. Self-hosted platforms such as Magento, Aero Commerce, and WooCommerce have different core functionality sets, so what may be bundled freely with one could come at a premium with another.\r\n<h3><b>Being Successful In eCommerce Comes Down To Price Alone</b></h3>\r\nMyth: If you set your prices lower than the competition, you\'re sure to succeed in eCommerce.\r\n\r\nFact: Basing your business model on low prices may sound like the way to corner the market and disrupt the status quo; the reality, however, is a little different. The first thing you must realise is that your supplier will typically be an unfaithful partner, so someone will always popup willing to beat your prices. Secondly, the cheaper your pricing, the lower your profits; this means you must sell more units to make the same amount of money as a competitor charging more for their stock. Set out actual UPS\'s for your business and products and sell at fair prices; the return will be far more favourable.\r\n<h3><b>You Should Keep Content To A Minimum For Optimal User Experience</b></h3>\r\nMyth: A user doesn\'t wish to be distracted by a lot of text or other content when looking to purchase a product from your website. An eCommerce site should be clean, to the point and offer little distraction.\r\n\r\nFact: By minimising content, you could deter consumers from purchasing from your website. As with any website, content should be tailored to your audience and, in eCommerce sites, for the product itself. If you\'re selling toiler paper, chances are you don\'t need to explain how it works, but if you\'re selling a digital music player, then things may be different.\r\n<h3><b>You Need A Lot Of Text For SEO</b></h3>\r\nMyth: When writing your website\'s content, you should include lots of text to rank highly on search engines and get your site seen by consumers.\r\n\r\nFact: If you\'re writing the text of your website for search engines, you\'re probably already ignoring the needs of your users. When it comes to your website, it should be written for your users. Even if lack of content did result in fewer visitors to your site, the increased conversion rate of a page written to address your target audience\'s needs should outweigh the marginal drop in traffic.\r\n<h3><b>A Pretty Website Will Equal More Sales</b></h3>\r\nMyth: A great looking website will outperform your competitors and make your eCommerce business an overnight success story.\r\n\r\nFact: Having an appealing website is only part of a larger picture and often the downfall of many new eCommerce websites. It\'s also essential to consider the user experience, technical aspects such as loading speed and search engine optimisation, and psychological factors such as colour and content.\r\n\r\n<b><i>Do you have any eCommerce myths you\'d like us to expose? Let us know by leaving us a comment below...</i></b>','Myths & Facts About eCommerce ','','publish','open','open','','myths-facts-about-e-commerce-2','','','2026-02-15 12:09:47','2026-02-15 12:09:47','',0,'https://actuate.webpreview.co/?p=2164',3,'post','',0),(2166,1,'2021-05-12 10:33:05','2021-05-12 09:33:05','Unless you\'ve been living under a rock for several years, you won\'t have missed the popularity and explosion of buy now, pay later on websites across the internet. The boom in popularity of buy now, pay later has seen new players enter the eCommerce payments market, such as Klarna, Laybuy and Clearpay, and existing providers such as PayPal diversify to serve this market.\r\n\r\nBut what does buy now, pay later offer your eCommerce business and should you take the time to implement new buy now, pay later payment options on your website? Actuate has all the answers...\r\n<h2><b>What is buy now, pay later?</b></h2>\r\nMost of us are familiar with buy now, pay later, once reserved exclusively for the likes of sofa warehouses and kitchen installers, buy now, pay later offers consumers the flexibility to pay for goods after taking delivery of them, usually in instalments.\r\n\r\nLike credit cards, buy now, pay later in the literal sense allows consumers to buy an item and pay for it later. Credit is either offered by the eCommerce retailer directly (Amazon does this on Amazon manufactured items) or via a third-party such as Klarna or PayPal using their PayPal Credit product.\r\n<h2>How does buy now, pay later work?</h2>\r\nFor eCommerce websites opting to offer buy now, pay later options, the general aspects are very similar to accepting credit card payments. When a consumer chooses to checkout and selects buy now, pay later, they often enter into a contract with a third party such as PayPal or Klarna to pay the balance and any interest over a set period of time. For you, the retailer, nothing changes, and you receive the payment in full, minus any service fee, from the payment provider, and the onus is on them to chase late or non-payment.\r\n\r\nFor the payment provider, money is often made through interest charges, and late payment fees levied on the consumer.\r\n<h2>Reasons to add buy now, pay later to your eCommerce website</h2>\r\nIt\'s easy to see the attraction of buy now, pay later for consumers, but why should you add buy now, pay later options to your business website? Below we\'ve listed the major advantages buy now, pay later payments can bring to your business.\r\n<h3 class=\"list-heading\">Increased Average Order Values</h3>\r\nYou\'re customers usually shop to a budget, but with buy now, pay later, the option to place higher value orders or shop for more significant, higher value items is opened up and becomes an option. A report by PayPal showed that the average order value on websites offering consumer credit options rose by 15% on average, with 93% of first-time consumer credit users saying they would use consumer credit again.\r\n<h3 class=\"list-heading\">Increased Conversion Rates</h3>\r\nA survey featured on the BigCommerce blog revealed 30% of shoppers using consumer credit stated they wouldn\'t have purchased at all if the retailer hadn\'t have offered financing options. This statistic alone underlines just how strong an incentive buy now, pay later can be.\r\n<h3 class=\"list-heading\">Increased Customer Loyalty</h3>\r\nOffering a buy now, pay later option on your website promotes a better customer experience; this, in turn, translates into increased customer loyalty and a positive brand image.\r\n<h3 class=\"list-heading\">Increased Customer Lifetime Value</h3>\r\nMore flexibility and control for customers brings with it a more positive user experience at your e commerce site. These positive interactions with your brand will help bring consumers back time and again safe in the knowledge they can buy now and pay later for their next big-ticket purchase.','Increasing Sales With Buy Now Pay Later ','','publish','open','open','','increasing-sales-with-buy-now-pay-later-2','','','2026-02-15 12:08:33','2026-02-15 12:08:33','',0,'https://actuate.webpreview.co/?p=2166',1,'post','',0),(2168,5,'2021-05-12 10:33:27','2021-05-12 09:33:27','So you\'re starting a new and exciting project or have decided to refresh your existing website, great, but what next? The foundations to a great website begin with a strong website brief, an overview of what you want the website to achieve, who are your competitors and what sets you apart etc.\r\n\r\nAlthough Actuate will help you outline your goals and strategy during our discovery phase, we\'ve also put together a handy list of items you may wish to consider thinking about for your website brief.\r\n<h3 class=\"list-heading\">Your Branding</h3>\r\nDo you have an existing brand or brand guidelines you can share? Or do you have any design preferences you\'d like implemented on your site? What are your brand\'s values?\r\n<h3 class=\"list-heading\">Your Business</h3>\r\nOutline your business and list your USP\'s (unique selling points). What is your company history? What are your achievements? Have you won any awards?\r\n<h3 class=\"list-heading\">Your Ideal Customer</h3>\r\nWho is your ideal customer or customers? What are their pain points, and how do you plan to fix them? List their key characteristics, age, gender, location, income, family status. Consider creating a customer persona.\r\n<h3 class=\"list-heading\">Your Competitors</h3>\r\nWho are your top competitors, and why? How do you plan to compete with them? What makes you and your product better?\r\n<h3 class=\"list-heading\">Your Project</h3>\r\nWhat do you want your new website to achieve? If you are planning a redesign, why have you decided to take this step? Do you have real-world data (surveys, focus groups, analytics) that can help with the planning of your project? What is your budget?\r\n<h3 class=\"list-heading\">Your Success Criteria</h3>\r\nHow are you planning to measure the success of your new site? Is it based on the number of sales, revenue, email signups, position on Google search? Do you have any secondary or tertiary goals for the website?\r\n<h3 class=\"list-heading\">Your Deadline</h3>\r\nWhen do you wish to launch the website? Who are the key stakeholders?\r\n<h3 class=\"list-heading\">Your Infrastructure</h3>\r\nDo you want us to host and manage your website, or do you have hosting already in place? If you\'re using your own provider, who are they and what is the server spec? Do you have the option to install your own server extensions? What support is offered?','Writing a website brief for your next website project ','','publish','open','open','','writing-a-website-brief-for-your-next-website-project-2','','','2026-02-15 13:21:07','2026-02-15 13:21:07','',0,'https://actuate.webpreview.co/?p=2168',0,'post','',0),(3036,1,'2020-08-20 14:35:29','2020-08-20 13:35:29','','5 ways to increase customer retention and sales','','inherit','closed','closed','','5-ways-to-increase-customer-retention-and-sales','','','2020-08-20 14:35:29','2020-08-20 13:35:29','',2014,'https://actuate.webpreview.co/wp-content/uploads/5-ways-to-increase-customer-retention-and-sales-scaled-2.jpg',0,'attachment','image/jpeg',0),(3038,1,'2020-08-20 14:35:53','2020-08-20 13:35:53','','Blogging For Your Business','','inherit','closed','closed','','blogging-for-your-business-2-2','','','2020-08-20 14:35:53','2020-08-20 13:35:53','',2011,'https://actuate.webpreview.co/wp-content/uploads/Blogging-For-Your-Business-scaled-2.jpg',0,'attachment','image/jpeg',0),(3040,1,'2020-08-20 14:38:10','2020-08-20 13:38:10','','Scale and Grow Your Online Business','','inherit','closed','closed','','scale-and-grow-your-online-business-2-2','','','2020-08-20 14:38:10','2020-08-20 13:38:10','',2007,'https://actuate.webpreview.co/wp-content/uploads/Scale-and-Grow-Your-Online-Business-scaled-2.jpg',0,'attachment','image/jpeg',0),(3915,1,'2020-09-22 14:35:14','2020-09-22 13:35:14','','The Future of eCommerce with Magento 2.4','','inherit','closed','closed','','future-of-ecommerce','','','2020-09-22 14:35:14','2020-09-22 13:35:14','',2019,'https://actuate.webpreview.co/wp-content/uploads/future-of-ecommerce-scaled-2.jpg',0,'attachment','image/jpeg',0),(3917,1,'2020-09-22 14:35:33','2020-09-22 13:35:33','','Winning Local Business With Local eCommerce','','inherit','closed','closed','','winning-local-business-with-local-ecommerce','','','2020-09-22 14:35:33','2020-09-22 13:35:33','',2022,'https://actuate.webpreview.co/wp-content/uploads/Winning-Local-Business-with-Local-Ecommerce-scaled-2.jpg',0,'attachment','image/jpeg',0),(3919,1,'2020-09-22 14:35:54','2020-09-22 13:35:54','','Preparng for Black Friday','','inherit','closed','closed','','preparng-for-black-friday','','','2020-09-22 14:35:54','2020-09-22 13:35:54','',2025,'https://actuate.webpreview.co/wp-content/uploads/Preparng-for-Black-Friday-scaled-2.jpg',0,'attachment','image/jpeg',0),(3921,1,'2020-09-22 14:36:15','2020-09-22 13:36:15','','5 ways to increase eCommerce conversion rates','','inherit','closed','closed','','5-ways-to-increase-e-commerce-conversion-rates-2-2','','','2020-09-22 14:36:15','2020-09-22 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Lockdown','','inherit','closed','closed','','blog-ecomm-security','','','2020-11-16 15:20:19','2020-11-16 15:20:19','',2036,'https://actuate.webpreview.co/wp-content/uploads/blog-ecomm-security-scaled-2.jpg',0,'attachment','image/jpeg',0),(3972,1,'2020-11-16 15:20:24','2020-11-16 15:20:24','','Top things to do in Chester this Christmas','','inherit','closed','closed','','chester-christmas','','','2020-11-16 15:20:24','2020-11-16 15:20:24','',2036,'https://actuate.webpreview.co/wp-content/uploads/Chester-Christmas-scaled-2.jpg',0,'attachment','image/jpeg',0),(3973,1,'2020-11-16 15:20:29','2020-11-16 15:20:29','','Invest in offsetting lost sales and claim funding of up to £5,000 if your business is based in Cheshire and Warrington','','inherit','closed','closed','','claim-funding','','','2020-11-16 15:20:29','2020-11-16 15:20:29','',2036,'https://actuate.webpreview.co/wp-content/uploads/Claim-funding-scaled-2.jpg',0,'attachment','image/jpeg',0),(3974,1,'2020-11-16 15:20:34','2020-11-16 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So what is eCommerce? Well it\'s a term used to describe a website that sells products online, a shop without the restrictions of bricks and mortar.','','inherit','closed','closed','','ecommerce-is-evolving-2','','','2021-07-06 18:06:23','2021-07-06 17:06:23','',5559,'https://actuate.webpreview.co/wp-content/uploads/ecommerce-is-evolving-1-scaled-2.jpg',0,'attachment','image/jpeg',0),(4874,1,'2021-07-06 18:07:22','2021-07-06 17:07:22','','Ecommerce explodes with Black Friday & Cyber Monday','','inherit','closed','closed','','ecommerce-explodes','','','2021-07-06 18:07:22','2021-07-06 17:07:22','',5569,'https://actuate.webpreview.co/wp-content/uploads/ecommerce-explodes-1-scaled-2.jpg',0,'attachment','image/jpeg',0),(4875,1,'2021-07-06 18:08:23','2021-07-06 17:08:23','','Bring on Cyber Monday!','','inherit','closed','closed','','bring-on-cyber-monday-2','','','2021-07-06 18:08:23','2021-07-06 17:08:23','',5567,'https://actuate.webpreview.co/wp-content/uploads/bring-on-cyber-monday-1-scaled-2.jpg',0,'attachment','image/jpeg',0),(4876,1,'2021-07-06 18:09:23','2021-07-06 17:09:23','','Why your website should be responsive','','inherit','closed','closed','','why-your-website-should-be-responsive-1','','','2021-07-06 18:09:23','2021-07-06 17:09:23','',5565,'https://actuate.webpreview.co/wp-content/uploads/why-your-website-should-be-responsive-1-1-scaled-2.jpg',0,'attachment','image/jpeg',0),(4910,1,'2021-08-18 10:23:18','2021-08-18 09:23:18','','15 steps for choosing your web design agency','','inherit','closed','closed','','planning-for-a-new-site-2','','','2021-08-18 10:23:18','2021-08-18 09:23:18','',5698,'https://actuate.webpreview.co/wp-content/uploads/Planning-for-a-new-site-1-scaled-2.jpg',0,'attachment','image/jpeg',0),(4917,5,'2021-09-07 09:33:30','2021-09-07 08:33:30','The Magento 2.4.3 update is now available. This update is a big one! The release includes over 370 new fixes to the core code and 33 security enhancements. It’s really important to keep up to date with Magento releases. These releases not only help keep the day to day running of your online store smooth, they also help to keep it secure.\r\n<h2>What’s in the 2.4.3 update?</h2>\r\nThis release is bursting with enhancements! There are literally pages and pages of details available to read <a href=\"https://devdocs-beta.magento.com/guides/v2.4/release-notes/open-source-2-4-3.html\">here</a>. We know you’re busy so we’ve picked out some of our favourite highlights that we think will benefit you the most:\r\n<h3>Substantial Security Enhancements</h3>\r\nWe all want to make sure that our customers\' details are secure. The latest release includes 33 Security patches that help to close remote code execution (RCE and cross-site scripting (XSS) vulnerabilities.\r\n<h3>New Composer Plugin</h3>\r\nThe new Composer Plugin for Magento Open Source will minimize a security vulnerability known as dependency confusion. The plugin will perform integrity checks during installation.\r\n<h3>Infrastructure Updates</h3>\r\nThis includes enhanced functionality within the Customer Account, Catalog, Cart &amp; Checkout and Promotions to name a few!\r\n<h3>PayPal Pay Later</h3>\r\nOffering a “buy now, pay later” service to your customers can help increase sales. Magento 2.4.3 now supports Paypal Pay Later allowing customers to pay for their order in bi-weekly installments rather than at the time of purchase.\r\n<h3>Performance Enhancements</h3>\r\nThe improvements decrease indexation time for Product Price and Catalog Rule indexers. It also exclude a website from a customer group or shared catalog, which reduces the number of records for indexing and improves indexing times.\r\n<h3>Page Builder</h3>\r\nThe Page Builder extension is now the default content editing tool for Adobe Commerce 2.4.3 and Magento Open Source 2.4.3. If required, it can replace the WYSIWYG editor with any third-party module.\r\n\r\nPage Builder replaces the TinyMCE editor in the following Admin areas:\r\n<ul>\r\n 	<li>CMS Page</li>\r\n 	<li>CMS Block</li>\r\n 	<li>Category Description</li>\r\n 	<li>Product Description</li>\r\n 	<li>All the content created in TinyMCE has been migrated into Page Builder as HTML.</li>\r\n</ul>\r\n<h3>Bundle Products</h3>\r\nThere have been some great improvements to the Bundle Product feature including the ability to add a bundle product with more than one checkbox option to the cart. Also, the stock status is now updated based on the stock levels of the child products.','Magento 2.4.3 Update','','publish','open','open','','magento-2-4-3-update-2','','','2026-02-15 13:21:07','2026-02-15 13:21:07','',0,'https://actuate.webpreview.co/?p=4917',0,'post','',0),(4918,4,'2021-09-28 09:32:42','2021-09-28 08:32:42','','Magento 2.4','','inherit','closed','closed','','magento-2-4','','','2021-09-28 09:32:42','2021-09-28 08:32:42','',4917,'https://actuate.webpreview.co/wp-content/uploads/Magento-2.4-scaled-2.jpg',0,'attachment','image/jpeg',0),(4921,4,'2021-09-28 09:37:26','2021-09-28 08:37:26','','What is \'Ecommerce Customer Experience_','','inherit','closed','closed','','what-is-ecommerce-customer-experience_','','','2021-09-28 09:37:26','2021-09-28 08:37:26','',0,'https://actuate.webpreview.co/wp-content/uploads/What-is-Ecommerce-Customer-Experience_-scaled-2.jpg',0,'attachment','image/jpeg',0),(5005,1,'2021-12-08 11:17:05','2021-12-08 11:17:05','','Why your website should have a ‘New In’ product page','','inherit','closed','closed','','new-in-product-page','','','2021-12-08 11:17:05','2021-12-08 11:17:05','',5704,'https://actuate.webpreview.co/wp-content/uploads/New-In-Product-Page-scaled-2.jpg',0,'attachment','image/jpeg',0),(5052,1,'2022-02-28 10:36:04','2022-02-28 10:36:04','','Adobe Commerce/Magento Update','','inherit','closed','closed','','magento-update-2','','','2022-02-28 10:36:04','2022-02-28 10:36:04','',5706,'https://actuate.webpreview.co/wp-content/uploads/magento-update-scaled-2.jpg',0,'attachment','image/jpeg',0),(5095,1,'2022-09-27 12:03:51','2022-09-27 11:03:51','As the pace at which the world goes digital increases, it’s no secret that your business should have a website.\r\n\r\nIf you’re selling products at scale, there’s so much you stand to gain with a well-built and well-optimised <a href=\"https://actuate.webpreview.co/seo/myths-facts-about-e-commerce/\">eCommerce website</a>.\r\n\r\nA strong website helps build a great first impression, attract and create a solid client base, amplify brand awareness, and do so much more, giving you another channel to achieve your business goals.\r\n\r\nWhilst you might think your website is perfect, there is always room for upgrades and fixes. What\'s more, upgrading from time to time can help <a href=\"https://actuate.webpreview.co/ecommerce/what-is-ecommerce-customer-experience-and-why-does-it-matter/\">you increase your traffic.</a>\r\n\r\nIt’s always a good idea to test new updates before putting them up. What this basically means is that you cannot simply predict what would work without testing it first.\r\n\r\nA/B split testing makes this possible by splitting your audience so you can test variations of your upgrades and campaigns before you roll things out.\r\n\r\nTo make it simple for you, the experts at Actuate have put together a guide on how A/B split testing works.\r\n\r\nLet\'s take a look!\r\n<h2>A/B Split Testing Explained</h2>\r\nThe logic behind A/B split testing is quite simple. You essentially present version A of your campaign to one half of the audience, while the other half is presented with version B.\r\n\r\nEveryone who visits your website is going to react differently to the changes they see. The difference in their response is valuable data that you can use. Since everyone behaves differently, you are able to get a better understanding of what works and what doesn’t.\r\n\r\nFor example, you might want to test if moving your “<a href=\"https://actuate.webpreview.co/digital-strategy/increasing-sales-with-buy-now-pay-later/\">Buy Now!</a>” button to the top of your homepage increases click-through rates. With A/B split testing, there would be an alternative webpage that implements the new placement.\r\n\r\nHalf of your audience will be directed to this webpage, while the other half is directed towards the original. This happens over a period of time to collect data.\r\n\r\nAfter you receive the A/B testing analysis, you will find out whether there has indeed been an increase in click-through rates due to a change in placement.\r\n<h2>The A/B Split Testing Process</h2>\r\n<h3 class=\"list-heading\">Pick Your Variable</h3>\r\nWhen you wish to optimise your website, you may have a number of changes you want to make. However, it’s better to test one specific variable separately to obtain true results.\r\n\r\nWhile it’s possible to test more than one variable at a time, you should test them one at a time. We do this because it is possible that a combination of variables might affect <a href=\"https://actuate.webpreview.co/digital-strategy/an-introduction-to-customer-personas-and-their-importance-to-your-business-and-website/\">consumer behaviour</a>, and it becomes too difficult to pinpoint exactly what has caused the change.\r\n<h3 class=\"list-heading\">Identify Your Goal</h3>\r\nBefore you go ahead with the test, you need to decide upon your exact goals. What are you trying to measure? What do you want to achieve out of this test?\r\n\r\nIt\'s important to choose a primary metric to focus on before you run the test. This way, you’ll receive more focused results which will pave the way for a more successful website optimisation.\r\n<h3 class=\"list-heading\">Split Your Sample</h3>\r\nA/B testing split traffic is basically an equally divided website traffic. Your sample is the number of people you are testing. For A/B testing, you are required to split your sample equally in two groups.\r\n\r\nAdditionally, an important tip to remember is that if <a href=\"https://tools4dev.org/resources/how-to-choose-a-sample-size/#:~:text=A%20good%20maximum%20sample%20size%20is%20usually%20around%2010%25%20of,the%20maximum%20would%20be%201000.\">your sample size</a> is large, your results are going to be more conclusive.\r\n<h3 class=\"list-heading\">Select an A/B Testing Tool</h3>\r\nA/B testing tools basically help you to be better equipped to compare your alternative website with the original. Using A/B testing tools is important to the test to be able to understand the results.\r\n\r\nGoogle Analytics is one of the most <a href=\"https://www.crazyegg.com/blog/ab-testing-google-analytics/\">efficient tools for A/B split testing</a>. It lets you compare up to ten versions of your webpage and offers detailed insights. Remember to give it time to collect enough data to be able to produce conclusive results.\r\n<h3 class=\"list-heading\">Make Appropriate Changes</h3>\r\nOnce the A/B testing analysis is complete, you can compare the insights you receive. If one variation is better than the other, you can update your website with the more favourable changes.\r\n\r\nHowever, it is possible that the alternative version is not better than the original. In this case, your results will be marked as inconclusive. You should then continue with the original version or run another test.','The Beginner’s Guide To A/B Split Testing','','publish','open','open','','beginners-guide-on-ab-split-testing-2','','','2026-02-15 11:56:24','2026-02-15 11:56:24','',0,'https://actuate.webpreview.co/?p=5095',0,'post','',0),(5098,5,'2022-09-27 12:03:03','2022-09-27 11:03:03','','AB Split Testing Blog Image R-min','','inherit','closed','closed','','ab-split-testing-blog-image-r-min-2','','','2022-09-27 12:03:03','2022-09-27 11:03:03','',5095,'https://actuate.webpreview.co/wp-content/uploads/AB-Split-Testing-Blog-Image-R-min-1.png',0,'attachment','image/png',0),(5101,5,'2022-09-28 13:18:41','2022-09-28 12:18:41','','5 Reasons To Shift To eCommerce Stores From Conventional Stores','','inherit','closed','closed','','5-reasons-to-shift-to-e-commerce-stores-from-conventional-stores','','','2022-09-28 13:18:41','2022-09-28 12:18:41','',0,'https://actuate.webpreview.co/wp-content/uploads/5-Reasons-To-Shift-To-E-commerce-Stores-From-Conventional-Stores-scaled-2.jpg',0,'attachment','image/jpeg',0),(5103,2,'2022-08-21 12:00:17','2022-08-21 11:00:17','No matter what type of business you’re running, your website needs to be designed in a way that ensures a good experience for your visitors.\r\n\r\nWhether you’re directing your visitors to make a purchase, subscribe to a newsletter or interact with the content on your page, you need to focus on your UX design.\r\n\r\nThis is especially true for startup businesses, as they need to focus on establishing their brand and creating a good client base. However, UX design for startups can be a complex process, which is why a professional website design agency, like Actuate, can help.\r\n\r\nWe work with you to <a href=\"https://actuate.webpreview.co/digital-strategy/an-introduction-to-customer-personas-and-their-importance-to-your-business-and-website/\">understand your audience</a> and their preferences and objectives. With this information, we create a prototype design for you and carry out multiple user tests, before coming to the perfect solution for your website.\r\n\r\nTo help you out, we’ve laid out a couple of ways in which UX design is <a href=\"https://actuate.webpreview.co/insights/the-importance-of-user-experience-design-for-your-website/\">beneficial for your startup</a>.\r\n<h2>Let’s take a look!</h2>\r\n<h3 class=\"list-heading\">Understanding Your Product’s Value</h3>\r\nStartup businesses often fail to understand the value that their product or service provides before presenting it to their market. It is important to validate and understand the kind of market you are targeting and to find out the exact solutions that your product provides to customers.\r\n\r\nLuckily, when it comes to UX design for startups, you can find out exactly how your products will make a difference. With the help of prototypes and user testing, you can create test versions of your products and release them to your target audience.\r\n\r\nThis process helps you to determine exactly how your customers use your product and how well it is working.\r\n<h3 class=\"list-heading\">Increasing Conversion Rates</h3>\r\nWhen it comes to designing for startups, one of the most important goals you want to achieve is to <a href=\"https://actuate.webpreview.co/seo/getting-to-grips-with-local-seo-part-2/\">bring up the conversion rates</a>. Startup businesses often face the trouble of not achieving conversions, despite having a fully functional website.\r\n\r\nStartup UX design, however, covers everything you need, including helping to encourage your audience to buy from you. Designing for startups essentially involves looking after the purchase process for you. If your purchase process is well-designed, short and straightforward, you’re going to see fewer people <a href=\"https://actuate.webpreview.co/digital-strategy/increasing-sales-with-buy-now-pay-later/\">abandoning their carts</a>, boosting your conversion rate.\r\n\r\nWith the help of a specialist agency, you can set up a no-nonsense purchase path that gives clear, concise information to your customers, making buying as easy as possible.\r\n<h3 class=\"list-heading\">Understanding CAC</h3>\r\nAs a startup business, it is important to <a href=\"https://corporatefinanceinstitute.com/resources/knowledge/accounting/customer-acquisition-cost-cac/\" target=\"_blank\" rel=\"noopener\">understand your CAC</a> (customer acquisition cost). You need to pay attention to ensure that your investment into CAC is not higher than your returns. UX design for startups provides excellent solutions for this problem.\r\n\r\nFor example, through A/B split testing, you can work towards the best CAC possible. Moreover, UX design also helps you to understand customer journeys or the key stages that they go through when they visit your website. This helps you to identify where users have difficulty and then you can make the necessary improvements.\r\n\r\nThe first five minutes of a user’s time on your website will decide whether they continue their journey or leave. This is why it is important to adopt the right UX design ideas and solutions to keep your audience interested.\r\n<h3 class=\"list-heading\">A Base for New Ideas</h3>\r\nUX design helps you better understand your target audience, their objectives and their preferences. It also helps you understand how well your products and services are performing. Once you have this information, it’s easier to build a <a href=\"https://www.wellersaccountants.co.uk/blog/8-key-elements-of-a-business-plan-you-need-to-know\" target=\"_blank\" rel=\"noopener\">proper business plan</a>.\r\n\r\nHowever, UX design can also be a platform for new ideas. With the range of information that it provides on your products and your customers, you can rely on this data to launch new competitive products.\r\n\r\nThrough UX design, you can perform in-depth market research and analysis to come up with better ideas for new products and services.','4 Reasons Why You Need UX Design for Startups','','publish','open','open','','4-reasons-startups-need-ux-design-2','','','2026-02-15 11:57:58','2026-02-15 11:57:58','',0,'https://actuate.webpreview.co/?p=5103',0,'post','',0),(5104,5,'2022-09-28 15:19:32','2022-09-28 14:19:32','','5 Reasons Why You Need UX Design for Startups','','inherit','closed','closed','','5-reasons-why-you-need-ux-design-for-startups-2','','','2022-09-28 15:19:32','2022-09-28 14:19:32','',5103,'https://actuate.webpreview.co/wp-content/uploads/5-Reasons-Why-You-Need-UX-Design-for-Startups-1.jpg',0,'attachment','image/jpeg',0),(5108,5,'2022-10-03 10:03:37','2022-10-03 09:03:37','','UX Design','','inherit','closed','closed','','ux-design-2','','','2022-10-03 10:03:37','2022-10-03 09:03:37','',5103,'https://actuate.webpreview.co/wp-content/uploads/UX-Design-1.png',0,'attachment','image/png',0),(5112,2,'2022-10-11 12:00:38','2022-10-11 11:00:38','October has finally begun, which means that the spooky season of Halloween is quickly approaching. Now is a great time to begin your preparations and join in on that Halloween hype.\r\n\r\nHowever, if you have your business’ website to look after, you’ve got more than just your home to decorate for Halloween. Adding a Halloween twist to your site allows you to show your visitors the lighter side to your brand.\r\n\r\nYou can implement a variety of Halloween marketing ideas to your website and your social media channels to reflect the spirit of the spooky season.\r\n\r\nOur website design experts at <a href=\"https://actuate.webpreview.co/\">Actuate</a> have curated several eerie and effective Halloween-specific ideas that can help you to spook up your website.\r\n<h2>Let’s check them out!</h2>\r\n<h3 class=\"list-heading\">Add a Spooky Logo</h3>\r\nThere’s no better place to start than the trademark of your website. As is often done by Google, updating your <a href=\"https://www.creativebloq.com/illustration/best-google-doodles-1012933\" target=\"_blank\" rel=\"noopener\">website logo for different festivals</a> and seasons is an excellent way to interact with your customers.\r\n\r\nHere’s where you can be very creative. Try adding Halloween colours or designs, like spider webs or witch hats, to your logo to spook it up. You could also add moving animations.\r\n\r\nOur <a href=\"https://actuate.webpreview.co/services/design-ux/\">web design specialists</a> can help you come up with a variety of unique and eye-catching designs to add a creep factor to your logo.\r\n\r\n<a href=\"https://actuate.webpreview.co/contact/\">Reach out to us</a> to add a ghostly touch across your webpage.\r\n<h3 class=\"list-heading\">Create a Creepy Background</h3>\r\nEmbrace the spirit of Halloween, along with its colour palette, by adding splashes of orange, yellow, black and grey throughout your website. Just ensure that your Halloween-themed logo goes well with your website background, so none of the elements seem out of place or messy.\r\n\r\nYou can also add a creepy background image to enhance your Halloween theme. You’ll need web developers who have a way with web design to nail your Halloween look.\r\n\r\n<a href=\"https://actuate.webpreview.co/contact/\">Fill in this form</a> and let us know what spooky design ideas you need to bring to life this Halloween!\r\n<h3 class=\"list-heading\">Add an Eerie Font</h3>\r\nAnother great way to add a spooky charm to your website is to change the fonts of your website text. Adding a spectral font to your website’s tagline and heading can be quite effective in grabbing the attention of your target audience.\r\n\r\nHowever, you should avoid using the ghost-like font in your website’s body copy, as it could affect its readability. You wouldn’t want your customers to have trouble reading your content now, would you?\r\n<h3 class=\"list-heading\">Add Creepy Decor</h3>\r\nWhile decorating your website for Halloween, if you’d prefer to opt for something more subtle and creative, you can skip the colours and add some supernatural visuals instead.\r\n\r\nAmp up your Halloween aesthetic with some fun, animated designs, such as spiders hanging from webs or zombies and ghosts wandering around your homepage.\r\n<h3 class=\"list-heading\">Offer Halloween Promotions</h3>\r\nOffering <a href=\"https://www.constantcontact.com/blog/best-holiday-promotions/\" target=\"_blank\" rel=\"noopener\">holiday-specific promotions</a> is a great way to engage with your customers. You can offer a variety of discounts, especially if your website sells halloween decorations, costumes and gifts.\r\n\r\nIn order to encourage your customers to take advantage of your promotions and place orders, you could also add creative and catchy call-to-actions on your website.\r\n\r\nEerie touches like these throughout your online store are bound to create a buzz for your business.\r\n<h3 class=\"list-heading\">Send Halloween Emails</h3>\r\nEmail marketing is a great way to let your customers know about your Halloween offers and promotions. Pick a <a href=\"https://email.uplers.com/blog/halloween-email-examples/\" target=\"_blank\" rel=\"noopener\">Halloween email</a> template and customise it to suit your brand.\r\n\r\nBe sure to add attractive Halloween-specific designs and images to make your email stand out from any competition. You could also customise your text to promote your products and services while also reflecting the spirit of Halloween.\r\n<h3 class=\"list-heading\">Use Social Media</h3>\r\nAllow your Halloween marketing efforts to spill into your brand’s social media pages. This is an ideal way to interact with your customers and generate a buzz about your products and promotions.\r\n\r\nYou can create Halloween-centric social media campaigns, such as costume and photo contests.\r\n\r\nOn your website, you can also revamp your social media icons to match your Halloween designs. The design options here are endless!\r\n<h3 class=\"list-heading\">Create Halloween Content</h3>\r\nVarious minor and major holidays are excellent opportunities to attract new customers. Creating engaging and useful seasonal content can prove to be highly effective in driving traffic to your website.\r\n\r\nPeople often look for relevant content that is specific to an upcoming holiday. You can use this to your advantage by publishing themed content that still relates to your core business. Spoilers, this is what we’re doing right now!','8 Tips to Dress-up Your Website for Halloween in 2022','','publish','open','open','','8-tips-to-dress-up-your-website-for-halloween-in-2022','','','2026-02-15 13:41:53','2026-02-15 13:41:53','',0,'https://actuate.webpreview.co/?p=5112',0,'post','',0),(5113,5,'2022-10-11 12:40:32','2022-10-11 11:40:32','','Featured Image - 8 Tips to Dress-up Your Website for Halloween in 2022','','inherit','closed','closed','','featured-image-8-tips-to-dress-up-your-website-for-halloween-in-2022-2','','','2022-10-11 12:40:32','2022-10-11 11:40:32','',5112,'https://actuate.webpreview.co/wp-content/uploads/Featured-Image-8-Tips-to-Dress-up-Your-Website-for-Halloween-in-2022-1.jpg',0,'attachment','image/jpeg',0),(5116,5,'2022-10-12 15:25:08','2022-10-12 14:25:08','','Coloured Actuate Halloween FI-min-min','','inherit','closed','closed','','coloured-actuate-halloween-fi-min-min-2','','','2022-10-12 15:25:08','2022-10-12 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So what is eCommerce? Well it\'s a term used to describe a website that sells products online, a shop without the restrictions of bricks and mortar.\r\n\r\nRetail shops are converting to eCommerce solutions to make the most of their marketing actions as the foot fall trade begins to slow down.\r\n\r\nBut why is this happening? Well 71% of UK shoppers believe that they get the best deals online and they may be right, with the reduced costs of selling online companies are able to shave valuable pennies of those retail prices and save their beloved customers hard earned cash.\r\n\r\nWith hardware/IT sales and online grocery shopping accounting for 10.5 millions pounds each of the UK\'s trade companies cannot afford to ignore the internet any longer. 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Look how they differ when shopping online, look at trends, look at colours that your target audience is likely to respond to.\r\n\r\nEach small detail can make a difference and if it’s not right, it’s going to turn them away.\r\n<h3>Know your goals</h3>\r\nWhat do you want from your users?\r\n\r\nDo you them to buy a product without any distractions? Well maybe reduce the amount of pages they have to go through until they get to the checkout. If your site is too long winded you’ll distract visitors from buying.\r\n\r\nDo you want them to talk about your products? Then have an option to share them on a social networking site.\r\n\r\nThink about what you want your users to do and what’s the easiest and quickest way for them to do it.\r\n<h3>Keep your eye on the visuals</h3>\r\nDesign your site with a purpose.\r\n\r\nEvery element of your site will elicit a positive or negative response from a visitor. This is where you need to go back to your research and put your audience as the focus in every step.\r\n\r\nIt ‘s no good just creating a site that you think is visually pleasing, it must appeal to your visitors.\r\n<h3>Build and test</h3>\r\nIf you are worried about the content and design of the website test it out on a sample of your main audience and use their feedback. They will be the ones that are using it and their opinions matter more than your own. Be brave and ask them what you can do better.\r\n<h3>Be social</h3>\r\nLike, comment and share, three key words that will turn your visitors into engaged users of your website. If you can get them to interact with your brand, then you have more chance of them becoming a loyal customer.\r\n\r\nPromote your website on Twitter, Facebook and LinkedIn, just make sure you have researched your audience and know the right messages to lure them into loving your brand.','How to get your website visitors to convert – the basics','','publish','open','open','','get-website-visitors-convert-basics','','','2026-02-15 13:55:47','2026-02-15 13:55:47','',0,'https://actuate.webpreview.co/2015/03/15/get-website-visitors-convert-basics/',48,'post','',0),(5562,1,'2024-02-05 10:36:59','2024-02-05 10:36:59','','how-to-get-your-website-visitors-to-convert-1-scaled','','inherit','open','closed','','how-to-get-your-website-visitors-to-convert-1-scaled','','','2024-02-05 10:36:59','2024-02-05 10:36:59','',5561,'https://actuate.webpreview.co/wp-content/uploads/how-to-get-your-website-visitors-to-convert-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5563,1,'2016-02-26 09:51:01','2016-02-26 09:51:01','If you are looking to upgrade or use our service for Magento 2 support please <a href=\"https://actuate.webpreview.co/what-we-do/magento-ecommerce/\">click here</a>.\r\n\r\nThe Magento community has been awaiting the arrival of Magento 2 for the past 5 years. During this time lots of different platforms have entered the mix. This has increased competition. So, does Magento 2 live up to the success of Magento?\r\n\r\nMagento has cemented itself as the software solution for many online retailers. From small independent companies to larger global brands. The community around Magento has one of the largest stockpiles of modules and extensions helping it deliver some of the best online shopping experiences.\r\n\r\nMagento 2 has new features to create a user friendly and stable future of Magento. But are these enhancements worth upgrading to?\r\n\r\nThe new Magento 2 has functionality previously reserved for Magento Enterprise, now in the Magneto 2 Community edition. Such as; Full Page Caching, faster query processing and built in HTML5 and CSS pre-processing. Magento 2\'s functionality complements the fresh and friendly customisation process so that updating, modifying and extending Magento 2 is faster and easier than before.\r\n\r\nSome of these new and important items include:\r\n<ul>\r\n 	<li>20% speed increase</li>\r\n 	<li>Automated testing</li>\r\n 	<li>Improved security</li>\r\n 	<li>Enriched scalability</li>\r\n 	<li>jQuery replaces Prototype javascript library</li>\r\n</ul>\r\nDo you now want to upgrade from Magento to Magento 2? Should you ditch Shopify and use the worlds leading eCommerce package? If you want extendability that is fast and easy to use then Magento 2 is definitely for you!\r\n\r\nIf you choose to upgrade from Magento to Magento 2 we will run a technical audit to ensure Magento 2 is ready for you. We will source the Magento 2 modules to update your existing functionality or tailor one to suit you.\r\n\r\nIf you feel you want to make the switch to Magento 2 contact us today to discuss how we can help. We’ll even bring the coffee.','Magento 2 is here!','','publish','open','open','','magento-2-is-here','','','2026-02-15 13:54:40','2026-02-15 13:54:40','',0,'https://actuate.webpreview.co/2016/02/26/magento-2-is-here/',47,'post','',0),(5564,1,'2024-02-05 10:37:00','2024-02-05 10:37:00','','magento-2-is-here-1-scaled','','inherit','open','closed','','magento-2-is-here-1-scaled','','','2024-02-05 10:37:00','2024-02-05 10:37:00','',5563,'https://actuate.webpreview.co/wp-content/uploads/magento-2-is-here-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5565,1,'2014-11-05 11:37:23','2014-11-05 11:37:23','<h2>You\'ve probably heard the phrase \"Responsive Web Design\" by now unless you\'ve been hiding away. So what is it?</h2>\r\nEssentially it\'s the practice of using a technology called media queries and percentage based measurements to make a website respond to the device that is being used to view it, whether it\'s a desktop PC, a mobile phone, tablet or a smart TV.\r\n\r\nMoving past the basics web designers make sure that each screen has the right content on it and presents the material in the best way for that device and for how users on those formats want to interact with it.\r\n<h3>So why is it so important now?</h3>\r\nOur work involves reviewing clients analytic accounts on a regular basis. Over the past 6 months we\'ve seen user rates on mobiles and tablets soar, with the average website getting nearly half of their traffic from mobile users. Would you really want to alienate nearly half of the traffic to your website over the holiday period if you are running an ecommerce store?\r\n<h3>Is it just for your visitors?</h3>\r\nNo thank you.\r\n\r\nResponsive web design also plays a large part in your SEO. Google have been behind the responsive design movement for years and recently incorporated a facility to check websites with their recent SEO update. Have a listen to Matt Cutts (he\'s the guy in the know over at Google) and his thoughts on the role of a responsive website.\r\n<div class=\"vidWrap\"><iframe width=\"560\" height=\"315\" src=\"//www.youtube.com/embed/D03wRb4s7MU\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">\r\n</iframe></div>\r\nNeed we say more?','Why your website should be responsive','','publish','open','open','','why-your-website-should-be-responsive','','','2026-02-15 13:58:02','2026-02-15 13:58:02','',0,'https://actuate.webpreview.co/2014/11/05/why-your-website-should-be-responsive/',52,'post','',1),(5566,1,'2024-02-05 10:37:01','2024-02-05 10:37:01','','why-your-website-should-be-responsive-1-1-scaled','','inherit','open','closed','','why-your-website-should-be-responsive-1-1-scaled','','','2024-02-05 10:37:01','2024-02-05 10:37:01','',5565,'https://actuate.webpreview.co/wp-content/uploads/why-your-website-should-be-responsive-1-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5567,1,'2014-11-27 09:02:26','2014-11-27 09:02:26','With approximately 3 days, 10 hours and 58 seconds at the time of writing this blog until Cyber Monday, you could be forgiven for thinking that we are counting down until the biggest online retail event of the season approaches, and we kind of are.\r\n\r\nCyber Monday, succeeds Black Friday, (a term you just might have heard of) coined in the US to refer to the retail spending spree the day after Thanksgiving, when in exchange for hefty discounts, sales figures are officially in the black. It’s now very clear to see that Black Friday is here to stay and the UK has now adopted their American celebrity and penciled it into their diaries.\r\n<h2>A short history Lesson?</h2>\r\nDuring those dark days before the internet (remember them?) as a pre-cursor to Cyber Monday, Black Friday has it’s origins in retail sales figures recorded prior to the lead up to Christmas, when shoppers flocked to the shops in droves to take advantage of the discounts and offers in store. With the build up to Christmas getting earlier and earlier each year, this has now inevitably transferred to the online marketplace, the media, UK retailers and eSellers. Cyber Monday is, kind of a big deal.\r\n<h3>So where’s the proof?</h3>\r\nRetail giant Amazon reported sales of 47 items per second on the same day last year, grossing over 4.1 million during the daylight hours. Peaking at 9:22pm it’s safe to say that this is an opportunity to make the most of.\r\n\r\nVisa Europe forecast that this years Cyber Monday is set to be no different, in fact it is predicted to smash last years figures. UK online shoppers are predicted to spend over 450 million pounds on the big day, and there’s the added impetus , that this years Cyber Monday, also falls on and around payday…..\r\n<h3>Best be prepared…….</h3>\r\nIn order to take advantage of this momentous occasion we at Actuate can offer some nifty tips and advice on how you can boost your online sales and make Cyber Monday a big win… because we’re nice like that\r\n<h3>Plenty of offers?</h3>\r\nDon’t make promises you can’t keep. With online competition at it’s most fierce during this time, avoid basket abandon and make sure all your promotional items are fully stocked. If customers can’t get what they want, at the price you promise them they’ll go elsewhere, and lets face it there’s plenty more to choose from. Try to avoid retail clichés. Wouldn’t it be novel for customers to travel to an online territory on Cyber Monday, where what was being offered at sale price could be accommodated. Which leads me nicely into my next point…..\r\n<h3>Fully stocked?</h3>\r\nIt speaks for itself really doesn’t it, make sure that what you offer, you can deliver, literally. What was popular last year? Will it be popular again?\r\n<h3>Don’t let it all come crashing down….</h3>\r\nCheck everything is working as it should. With what’s assured to be an upsurge in traffic, avoid gridlock and run server tests prior to the watershed, forewarned is after all forearmed.\r\n<h3>PPCs at the ready……..</h3>\r\nPrioritise your ads, and make it as easy as possible for customers to get what they want. Search terms relating to gifts will optimise your appeal greatly, so choose your words carefully.\r\n\r\nMost people will know what the discounts and offers are in aid of so utilise your space wisely, avoid advertising banners on your website that take up valuable space, promote your best offers and direct your customers to your first-rate deals as swiftly as possible.\r\n\r\nLanding pages need to be as accessible as possible, during this occasion time is of the essence, offer customers an opt out, email the deals direct to them to entice them back.\r\n<h3>And Last but by no means least</h3>\r\nIn the same way retailers are jumping on the Christmas bandwagon in anticipation of the yuletide spectacle, social media plays a significant part in build up to the occasion. Some of the UKs biggest contenders are using social media to their advantage and preparing well in advance. Deals are tweeted out, discounts facebooked and bargains blogged all in anticipation of the big day. Some of the largest UK retailers use social media to enhance sales including during this time, including; Amazon, ASDA, Argos and John Lewis, all using Twitter and Facebook respectively. So join the showdown and become a main contender.','Bring on Cyber Monday!','','publish','open','open','','bring-on-cyber-monday','','','2026-02-15 13:57:25','2026-02-15 13:57:25','',0,'https://actuate.webpreview.co/2014/11/27/bring-on-cyber-monday/',51,'post','',0),(5568,1,'2024-02-05 10:37:02','2024-02-05 10:37:02','','bring-on-cyber-monday-1-scaled','','inherit','open','closed','','bring-on-cyber-monday-1-scaled','','','2024-02-05 10:37:02','2024-02-05 10:37:02','',5567,'https://actuate.webpreview.co/wp-content/uploads/bring-on-cyber-monday-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5569,1,'2014-12-04 12:06:53','2014-12-04 12:06:53','<h2>Did you survive Cyber Monday?</h2>\r\nAt the last point of writing we were counting down the days and hours until Black Friday and it’s associate, Cyber Monday became the biggest online sales event of the year. With the oodles of articles and blogs written on the topic, we’d forgive you for stifling a yawn, but we’d first encourage you to swap war wounds, or not as the case may be…\r\n\r\nSo…were you fully stocked? Did you fine-tune your PPCs? Did your website withstand the upsurge in traffic? Or were you buried under a sea of security guards and off-brand flat screen TVs?\r\n\r\nWell, the bets are in so lets take a look at who rose triumphantly from the onslaught, and who crashed under the pressure.\r\n\r\nRetail goliaths Apple, Samsung, EA and Microsoft are among the profit heroes in current articles circulating. For a country that doesn’t officially celebrate Thanksgiving, the figures published indicate Black Friday attributed to some hefty spends this side of the festival, (not bad considering we won’t be tucking into a family turkey dinner for another 21 days) and if you were forearmed prior to the big day, you were set to sit back and rack up.\r\n\r\nOne company (you might have heard of) averaged 64 items sold per second, and generated sales over 5.5 million, reportedly the most it has ever achieved in the UK. Pardon? Oh right, it was Amazon.\r\n<h3>Where there are winners, there must surely be losers…</h3>\r\nIn fact according to <em>business insider</em> as many as 55 of the top retailers failed their Cyber Monday exam, including Argos, John Lewis and Boots to name but a few. All were down and out at various points of the day, urging customers to change lanes, allowing prevailing companies to cash in on their new arrivals with well placed tactical PPC ad campaigns.\r\n<h3>So what did we learn?</h3>\r\nWhen looking at the statistics for Cyber Monday you’d be hard pushed to find evidence of a decline in online spending during the lead up to Christmas. Black Friday and Cyber Monday are here to stay, with sales smashing last years figures. But look closely, a change in consumer spending patterns is emerging. Burgeoning use of mobile devices used for online shopping indicates that websites need to focus on larger and more dexterous displays of information and payment options, helping to create a seamless shopping experience. It would be short sighted to assume that the current modes of marketing are enough to keep consumers fulfilled (such as PPC and banners on websites). Guardian writer <strong>Anne Giulianotti</strong> states that retailers should be focusing more on ‘how we can help customers buy more, rather than how retailers can sell more’, with a ‘it’s not me it’s you’ approach to retailing. We’re all aware of how much more autonomy lies in the hands of the consumer nowadays; expectations are higher and smart responsive web designs are part and parcel of staying ahead of the game, including data immersion, customer question forums and competitive delivery costs needed to ensure competitive online offers. But what else?\r\n<h3>Help your customers buy more?</h3>\r\nThe aftermath of Black Friday reveals that customers are seeking both a virtual and authentic shopping experience. With videos still circulating showing over-excited customers playing ‘pile-on’ in some of the UKs biggest stores across the land, it’s apparent that online retailers need to provide a combination of online and offline shopping adventures. ‘Showrooming’ and ‘webrooming’ bridge the gap between online shopping and the satisfaction that shopping in store can bring.\r\n\r\nPay and collect, In –store ordering, and asking ‘virtual’ assistants can help customers feel their online experiences are not separate from their in store ones, instead they should be mutually dependent. It’s worth noting that 66% of people aged 22-65 expect retailers to provide in store support even though they have bought online. Lets be honest we’d all like to have our cake and eat it whether we bought it online, or in store.','Ecommerce explodes with Black Friday & Cyber Monday','','publish','open','open','','ecommerce-explodes-with-black-friday-cyber-monday','','','2026-02-15 13:56:43','2026-02-15 13:56:43','',0,'https://actuate.webpreview.co/2014/12/04/ecommerce-explodes-with-black-friday-cyber-monday/',50,'post','',0),(5570,1,'2024-02-05 10:37:04','2024-02-05 10:37:04','','ecommerce-explodes-1-scaled','','inherit','open','closed','','ecommerce-explodes-1-scaled','','','2024-02-05 10:37:04','2024-02-05 10:37:04','',5569,'https://actuate.webpreview.co/wp-content/uploads/ecommerce-explodes-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5571,1,'2016-03-12 21:35:31','2016-03-12 21:35:31','<h2>5 Reasons Why Magento 2 is Better Than Magento</h2>\r\n  <p>After the official release of Magento 2, you might be wondering if this software is significantly better than Magento and if it is worth the upgrade. The truth is that Magento 2 offers a considerable number of advantages that will make it a better choice for your business.</p>\r\n                                                                                                                                                                                                                                                                                                                                                                                                                                         \r\n  <p>Here are some of the main reasons to upgrade:</p>\r\n                                                                                                                                                                                                                                                                                                                                                                                                                                         \r\n  <h3 class=\"list-heading\">Better Performance</h3>                                        \r\n  <p>Magento 2 features improved performance, faster speed and larger scalability compared to Magento. This means that you will have 50% faster loading time in your catalog as well as your check out pages, which will improve the shopping experience for your customers. It will also support more than 2 million page views and 250,000 orders per hour. This is great news if you have a very large eCommerce website and you need\r\n  to be able to support a lot of traffic.</p>\r\n\r\n  <h3 class=\"list-heading\">Improved Support</h3>\r\n  <p>Since Magento 2 is new software it receives a lot more support, so you will be sure to get attention when you have a problem. If at any time you struggle with issues, you can contact customer support and let them know the details of your problem so that you can deal with it as quickly as possible.</p>\r\n\r\n  <h3 class=\"list-heading\">You Can Separate Your Databases</h3>\r\n  <p>One of the major advantages of Magento 2 is that you are able to separate your databases. You will be able to have one MySQL database that is responsible for serving all of the content pages, category pages and product pages. Then you can separate this out to have the checkout process use a totally different database. This will allow you to have better performance and it will ensure that people trying to check out\r\n  are not slowed down by the people browsing. For large sites, this makes a big difference.</p>\r\n\r\n  <h3 class=\"list-heading\">Quality Extensions</h3>\r\n  <p>When it comes to Magento 2, the changes allow developers to write better quality code. This means that the marketplace will be reorganised and monitored by Magento itself, ensuring that the quality standard of the code is very high. This means that you won\'t have to worry about distrustful modules any more.</p>\r\n\r\n  <h3 class=\"list-heading\">Easier to Upgrade</h3>\r\n  <p>Upgrading Magento 2 software is much easier than in Magento. This means that you will find it much easier to upgrade compatibility and add new extensions. The upgrade process being easier means that you will enjoy easier upgrades and less costs.</p>\r\n\r\n  <p>These are just a few of the reasons why Magento 2 is much better than Magento. If you want to enjoy the benefits of this new and improved system, make sure that you upgrade today.</p>\r\n','Five Reasons Why Magento 2 is Better Than Magento','','publish','open','open','','five-reasons-magento-2-better-magento','','','2026-02-15 13:54:19','2026-02-15 13:54:19','',0,'https://actuate.webpreview.co/2016/03/12/five-reasons-magento-2-better-magento/',46,'post','',0),(5572,1,'2024-02-05 10:37:05','2024-02-05 10:37:05','','five-reasons-why-magento-2-is-better-than-magento-1-scaled','','inherit','open','closed','','five-reasons-why-magento-2-is-better-than-magento-1-scaled','','','2024-02-05 10:37:05','2024-02-05 10:37:05','',5571,'https://actuate.webpreview.co/wp-content/uploads/five-reasons-why-magento-2-is-better-than-magento-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5573,1,'2024-02-05 10:37:06','2024-02-05 10:37:06','','5-Reasons-Magento-2.0-Large-1','','inherit','open','closed','','5-reasons-magento-2-0-large-1','','','2024-02-05 10:37:06','2024-02-05 10:37:06','',5571,'https://actuate.webpreview.co/wp-content/uploads/5-Reasons-Magento-2.0-Large-1.png',0,'attachment','image/png',0),(5574,1,'2016-03-30 10:42:30','2016-03-30 09:42:30','<strong>Magento is one of the most popular eCommerce software applications, thanks to its wide range of excellent features. However, there is a lot of false information out there about Magento and how it works. There are quite a few myths that have been perpetuated which are simply not true. Here are some of the incorrect myths about Magento and the truth behind them.</strong>\r\n<h3>Magento Offers Very Limited Customer Support</h3>\r\nThis is a myth, because Magento does offer professional support with its enterprise paid editions. It is available 24/7 via a number of different communication channels. Also, even if you don’t go for Magento paid options, you can get support from the community members in the online forums. The Magento community is huge and is one of the largest and most responsive in the eCommerce industry.\r\n<h3>Magento Doesn’t Require Coding Experience</h3>\r\nMagento is built on the Zend framework, which is easy to handle if you have the technical skills. The source code can be modified, but the system itself is quite complex and the code needs to be edited. This will make customising the code very time and resource consuming. So the answer is that Magento can be customised, but the user should be a PHP expert and should at least be familiar with the Zend framework.\r\n<h3>Magento is Only Suitable for Large Businesses</h3>\r\nThis is one of the major myths that is perpetuated about Magento and how it works. The Magento program offers wide scalability, so you can use it for anything from a small shop to a large business and get a great result each time. Although the platform requires you to have technical skills in order to customise it, Magento will contribute to boosting the sales factor of your eCommerce platform.\r\n<h3>Magento is Free</h3>\r\nMany people think that Magento is a free product and are surprised to find a pricing page on the Magento website. However, Magento offers both a free and paid edition. The free version lacks some support and advanced features, but it covers the minimal basics that you will need. If you want additional features, you will need to purchase extensions.\r\n\r\nThese are just a few of the myths that are perpetuated about Magento, so that you can have a better understanding of this online ecommerce platform and how it works.','Major Myths About Magento','','publish','open','open','','major-myths-magento','','','2026-02-15 13:53:15','2026-02-15 13:53:15','',0,'https://actuate.webpreview.co/2016/03/30/major-myths-magento/',45,'post','',0),(5575,1,'2024-02-05 10:37:08','2024-02-05 10:37:08','','major-myths-about-magento-1-scaled','','inherit','open','closed','','major-myths-about-magento-1-scaled','','','2024-02-05 10:37:08','2024-02-05 10:37:08','',5574,'https://actuate.webpreview.co/wp-content/uploads/major-myths-about-magento-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5577,1,'2024-02-05 10:37:09','2024-02-05 10:37:09','','Congratulations-Mat-1-scaled','','inherit','open','closed','','congratulations-mat-1-scaled','','','2024-02-05 10:37:09','2024-02-05 10:37:09','',0,'https://actuate.webpreview.co/wp-content/uploads/Congratulations-Mat-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5579,1,'2024-02-05 10:37:10','2024-02-05 10:37:10','','smart-tips-for-successful-ecommerce-1-scaled','','inherit','open','closed','','smart-tips-for-successful-ecommerce-1-scaled','','','2024-02-05 10:37:10','2024-02-05 10:37:10','',0,'https://actuate.webpreview.co/wp-content/uploads/smart-tips-for-successful-ecommerce-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5581,1,'2024-02-05 10:37:11','2024-02-05 10:37:11','','5-tips-for-selling-crafts-1-scaled','','inherit','open','closed','','5-tips-for-selling-crafts-1-scaled','','','2024-02-05 10:37:11','2024-02-05 10:37:11','',0,'https://actuate.webpreview.co/wp-content/uploads/5-tips-for-selling-crafts-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5583,1,'2024-02-05 10:37:12','2024-02-05 10:37:12','','using-pokemon-go-in-a-local-marketing-campaign-1-scaled','','inherit','open','closed','','using-pokemon-go-in-a-local-marketing-campaign-1-scaled','','','2024-02-05 10:37:12','2024-02-05 10:37:12','',0,'https://actuate.webpreview.co/wp-content/uploads/using-pokemon-go-in-a-local-marketing-campaign-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5585,1,'2024-02-05 10:37:13','2024-02-05 10:37:13','','can-page-load-speed-help-your-ecmmerce-website-1-scaled','','inherit','open','closed','','can-page-load-speed-help-your-ecmmerce-website-1-scaled','','','2024-02-05 10:37:13','2024-02-05 10:37:13','',0,'https://actuate.webpreview.co/wp-content/uploads/can-page-load-speed-help-your-ecmmerce-website-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5587,1,'2024-02-05 10:37:14','2024-02-05 10:37:14','','how-to-write-product-descriptions-that-sell-1-scaled','','inherit','open','closed','','how-to-write-product-descriptions-that-sell-1-scaled','','','2024-02-05 10:37:14','2024-02-05 10:37:14','',0,'https://actuate.webpreview.co/wp-content/uploads/how-to-write-product-descriptions-that-sell-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5589,1,'2024-02-05 10:37:15','2024-02-05 10:37:15','','the-pros-and-cons-of-live-chat-1-scaled','','inherit','open','closed','','the-pros-and-cons-of-live-chat-1-scaled','','','2024-02-05 10:37:15','2024-02-05 10:37:15','',0,'https://actuate.webpreview.co/wp-content/uploads/the-pros-and-cons-of-live-chat-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5591,1,'2024-02-05 10:37:16','2024-02-05 10:37:16','','Welcome-to-Martin-Sylvester-1-scaled','','inherit','open','closed','','welcome-to-martin-sylvester-1-scaled','','','2024-02-05 10:37:16','2024-02-05 10:37:16','',0,'https://actuate.webpreview.co/wp-content/uploads/Welcome-to-Martin-Sylvester-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5593,1,'2024-02-05 10:37:18','2024-02-05 10:37:18','','announcing-magento-enterprise-cloud-edition-1-scaled','','inherit','open','closed','','announcing-magento-enterprise-cloud-edition-1-scaled','','','2024-02-05 10:37:18','2024-02-05 10:37:18','',0,'https://actuate.webpreview.co/wp-content/uploads/announcing-magento-enterprise-cloud-edition-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5595,1,'2024-02-05 10:37:18','2024-02-05 10:37:18','','Magento-Ninja-Developer-required-1-scaled','','inherit','open','closed','','magento-ninja-developer-required-1-scaled','','','2024-02-05 10:37:18','2024-02-05 10:37:18','',0,'https://actuate.webpreview.co/wp-content/uploads/Magento-Ninja-Developer-required-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5597,1,'2024-02-05 10:37:20','2024-02-05 10:37:20','','Magento-Enterprise-edition-is-the-cost-too-high-1-scaled','','inherit','open','closed','','magento-enterprise-edition-is-the-cost-too-high-1-scaled','','','2024-02-05 10:37:20','2024-02-05 10:37:20','',0,'https://actuate.webpreview.co/wp-content/uploads/Magento-Enterprise-edition-is-the-cost-too-high-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5599,1,'2024-02-05 10:37:21','2024-02-05 10:37:21','','ecommerce-marketing-trends-for-2016-1-scaled','','inherit','open','closed','','ecommerce-marketing-trends-for-2016-1-scaled','','','2024-02-05 10:37:21','2024-02-05 10:37:21','',0,'https://actuate.webpreview.co/wp-content/uploads/ecommerce-marketing-trends-for-2016-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5600,1,'2024-02-05 10:37:22','2024-02-05 10:37:22','','Ecomm-Trends-2021-1-scaled','','inherit','open','closed','','ecomm-trends-2021-1-scaled','','','2024-02-05 10:37:22','2024-02-05 10:37:22','',0,'https://actuate.webpreview.co/wp-content/uploads/Ecomm-Trends-2021-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5602,1,'2024-02-05 10:37:23','2024-02-05 10:37:23','','top-10-ecommerce-monitoring-tools-1-scaled','','inherit','open','closed','','top-10-ecommerce-monitoring-tools-1-scaled','','','2024-02-05 10:37:23','2024-02-05 10:37:23','',0,'https://actuate.webpreview.co/wp-content/uploads/top-10-ecommerce-monitoring-tools-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5603,1,'2016-11-14 12:19:48','2016-11-14 12:19:48','<h2>Are you ready for the Christmas sales?</h2>\r\nWith The Most Wonderful Time of the Year looming on the horizon, British shoppers will soon be flocking to their retailer of choice (which, increasingly, is an online one) in search of gifts to lavish upon their friends and relatives. In order to take the greatest possible advantage of this coming wave of custom, it’s vital that retailers both small and large put plans into place that will most efficiently channel that extra traffic into sales.\r\n<h3>Offer free shipping</h3>\r\nAccording to a recent study by UPS, free shipping is an enormously significant factor for those checking out online. More than half of all online shoppers this winter will have their purchases shipped for free, since they’re used to large stores like Amazon offering the service. Fail to offer free shipping, then, and you’re likely to miss out on valuable custom.\r\n<h3>Don’t neglect mobile sales</h3>\r\nMore than ever before, customers are making purchases using their mobile devices. As a consequence, online retailers can’t afford to neglect users accessing their stores via mobile devices.\r\n\r\nThis is especially so if the stores in question are attracting custom from so-called millennials, who are the driving force behind this trend.\r\n<h3>Don’t neglect Black Friday</h3>\r\nWhile Black Friday isn’t quite an enormously successful day of judgement in the British retail calender in the same respect as it is in the American one, it’s still regarded by many shoppers as a vital point of purchase – particular when shopping for higher value goods like laptops and other electronic devices. With online retailers offering discounts that don’t require braving a crowd of frenzied bargain-hunters, many customers are delaying certain purchases until late November in the hope of snagging a bargain. It’s worth offering a few promotional discounts to mark the occasion – if only to get customers in at the top of the funnel!\r\n<h3>Don’t neglect video advertising</h3>\r\nOne of the most noticeable trends in online marketing during the course of 2016 has been the increased ubiquity of viral video content. More than ever, potential customers have access to devices and software that can display high-quality video content quickly. Well-produced videos have enormous power to win and keep new customers – as well as to demonstrate new products. Provided that you’re careful about the marketing video you produce, it should be possible to reap tremendous rewards following a successful video campaign on social media.','Four tips for Christmas Sales','','publish','open','open','','four-tips-christmas-sales','','','2026-02-15 13:40:23','2026-02-15 13:40:23','',0,'https://actuate.webpreview.co/2016/11/14/four-tips-christmas-sales/',29,'post','',0),(5604,1,'2024-02-05 10:37:24','2024-02-05 10:37:24','','Four-tips-for-christmas-sales-1-scaled','','inherit','open','closed','','four-tips-for-christmas-sales-1-scaled','','','2024-02-05 10:37:24','2024-02-05 10:37:24','',5603,'https://actuate.webpreview.co/wp-content/uploads/Four-tips-for-christmas-sales-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5606,1,'2024-02-05 10:37:25','2024-02-05 10:37:25','','Upcoming-UX-UI-Trends-2-scaled','','inherit','open','closed','','upcoming-ux-ui-trends-2-scaled','','','2024-02-05 10:37:25','2024-02-05 10:37:25','',0,'https://actuate.webpreview.co/wp-content/uploads/Upcoming-UX-UI-Trends-2-scaled-1.jpg',0,'attachment','image/jpeg',0),(5607,1,'2016-11-08 12:24:20','2016-11-08 12:24:20','<h2>Customer retention, are you on it?</h2>\r\nIf you’re going to build a successful business, then you’ll need to know that it’s far easier to retain existing customers than it is to win over new ones. Existing customers are far easier to reach and persuade then new ones, as you won’t have to get their ear before delivering your message – you’ll already have it! What’s more, in delivering a great customer experience that’s free from problems, you’ll provide reason enough to persuade most customers to stick with you.\r\n<p class=\"western\">Let’s examine some of the ways in which you might maximally foster customer loyalty, and thereby ensure that repeat business continues to flock in the direction of your online store’s checkout pages.</p>\r\n\r\n<h3 class=\"western\">Automation</h3>\r\n<p class=\"western\">In order to reduce the amount of time our employees spend on a given task, employers will often resort to automation. A machine can perform certain tasks far more quickly and efficiently than a human ever could, and so by employing them in certain areas, we can ensure that we aren’t wasting precious man-hours.</p>\r\n<p class=\"western\">But customers, too, have hours that they’d prefer weren’t consumed with unnecessary, fiddly tasks like typing in their login details again and again. By automating, we’re able to keep the need for work on the customer’s part to an absolute minimum, and thereby ensure that they aren’t frustrated. This in turn will mean that they’re likely to return!</p>\r\n\r\n<h3 class=\"western\">Personalisation</h3>\r\n<p class=\"western\">In order to achieve a website that’s closely in tune with a customer’s needs, we can collect valuable data on their shopping habits, and create targeted marketing that’s precise. The modern online customer expects to be offered deals that are tailored to them – and so will view targeted marketing as welcome rather than intrusive. Again, automation can help to ensure that the customer receives an experience that’s precisely tailored and based on data. The result? More conversions.</p>\r\n\r\n<h3 class=\"western\">Engagement</h3>\r\n<p class=\"western\">While it’s important to provide a customer with a seamless interface that’s tailored to their needs, and which will respond to their inputs, it’s also important to also provide them with the option of talking to a human being. Increasingly, online retailers are providing chat services built into their applications, in order to allow customers to talk to a human being and address any queries they might have. This will help to convert hesitant customers, and to provide committed customers with reassurance that they’ll be able to have their problems addressed when they arise.</p>','What makes a loyal customer?','','publish','open','open','','makes-loyal-customer','','','2026-02-15 13:43:18','2026-02-15 13:43:18','',0,'https://actuate.webpreview.co/2016/11/08/makes-loyal-customer/',30,'post','',0),(5608,1,'2024-02-05 10:37:26','2024-02-05 10:37:26','','what-makes-a-loyal-customer-1-scaled','','inherit','open','closed','','what-makes-a-loyal-customer-1-scaled','','','2024-02-05 10:37:26','2024-02-05 10:37:26','',5607,'https://actuate.webpreview.co/wp-content/uploads/what-makes-a-loyal-customer-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5609,1,'2016-12-19 15:46:08','2016-12-19 15:46:08','<h2>Merry Christmas!</h2>\r\nSo it\'s that time of year again!\r\n\r\nThe offices are tidy, the hangovers are daily and everyone is waiting for the weekend.\r\n\r\nWe\'ve had a fantastic 2016 thanks to our amazing team and inspirational customers.\r\n\r\nA few of my personal favourite moments are:\r\n<ul>\r\n 	<li>Welcoming <a href=\"https://actuate.webpreview.co/2016/08/03/chester-cutting-edge-digital-world/\">Martin</a> to the team</li>\r\n 	<li>Completing a <a href=\"https://actuate.webpreview.co/2016/05/16/congratulations-mat/\">100 mile bike ride for charity</a></li>\r\n 	<li>Seeing sites like <a href=\"https://actuate.webpreview.co/our-work/pickett/\">Pickett</a> and <a href=\"https://actuate.webpreview.co/our-work/oh-polly/\">Oh Polly</a> grow</li>\r\n 	<li>Watching our team grow!</li>\r\n</ul>\r\n2017 is looking to be as fun and fast paced so until we meet next year here are some important dates:\r\n<ul>\r\n 	<li>We close the office on the 22nd December 2016</li>\r\n 	<li>We come back refreshed on the 3rd January 2017 (That felt weird to write)</li>\r\n</ul>\r\nOf you need us between these dates please email support@actuate.agency\r\n\r\nSee you next year ;-)\r\n\r\n&nbsp;','Merry Christmas and a Happy New Year!','','publish','open','open','','merry-christmas-happy-new-year','','','2026-02-15 13:39:40','2026-02-15 13:39:40','',0,'https://actuate.webpreview.co/2016/12/19/merry-christmas-happy-new-year/',28,'post','',0),(5610,1,'2024-02-05 10:37:28','2024-02-05 10:37:28','','Merry-Christmas-and-a-Happy-New-Year-1-scaled','','inherit','open','closed','','merry-christmas-and-a-happy-new-year-1-scaled','','','2024-02-05 10:37:28','2024-02-05 10:37:28','',5609,'https://actuate.webpreview.co/wp-content/uploads/Merry-Christmas-and-a-Happy-New-Year-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5611,1,'2017-01-19 10:16:54','2017-01-19 10:16:54','<h2>5 things to do when selling to millennials</h2>\r\nIf you’re going to market a product or service, it’s important to take into account of the behaviours and social mores of the people you’re marketing to. While it’s difficult to learn a great deal about potential customers without ever meeting them, we can tailor our approach based on broad attributes like age and gender, and thereby create more effective marketing content.\r\n\r\nOne particularly important age bracket is the millennial – the modern age’s ‘young person’. There’s some debate over the precise boundaries of the category; some academics define millennials as those born after the late seventies but before the early 2000s, but others might define it much more narrowly. Millennials tend to differ from their older counterparts in several key respects – they’re predominantly (though not universally) more secular, more socially liberal, and more technologically literate. When we’re considering a marketing strategy that focuses on this age group, it’s important to consider all of these factors in order to secure the maximum possible resonance. Let’s take a look at five different things to do when selling things to millennials.\r\n<h3>Don’t neglect video</h3>\r\nIn 2016, we saw online video explode in popularity. With so much content out there to compete with, the moving image is capable of putting across the most information in the shortest possible time. It’s the medium with the greatest possible ‘viral’ potential, and therefore the one which can on no account be neglected.\r\n<h3>Engage via social media</h3>\r\nYounger people are accustomed to using social media, and tend to react more positively when brands engage with them via social networks like Facebook and Twitter. This might mean aping their language. A football club might share a video and comment that the striker depicted had gone into ‘beast mode’, or displayed ‘ridiculous tekkers’. Likewise, a fashion publication might declare a pair of shoes to be ‘reem’. Of course, one might easily get this wrong and look ridiculous – which is why a clued-up social media team is essential in maintaining a millennial-friendly image.\r\n<h3>Downplay traditional marketing</h3>\r\nMillennials tend to want to feel involved with their purchases and the people they’re purchasing from, in a way that their older peers do not. Disruptive pop-up ads that aren’t targeted toward them are likely to be more irritating than encouraging, as they remove the element of choice that’s so important to the millennial mind.\r\n<h3>Encourage content marketing</h3>\r\nContent marketing is more than just a passing fad – it’s been around for hundreds of years, with big-name brands releasing information and educational guides for free, as far back as the 1800s. With millennials valuing content so highly, this trend looks likely to endure for a while longer.\r\n<h3>Use is better than ownership</h3>\r\nServices like Spotify and Airbnb are popular with millennials – and they have one thing in common. They don’t require that the consumer own the thing that they’re enjoying. By offering your customers a flexible means of using a product – without the cost and hassle of actually owning it – you’ll be tapping into a key marketing trend for millennials.','5 things to do when selling to millennials','','publish','open','open','','5-things-selling-millennials','','','2026-02-15 13:38:12','2026-02-15 13:38:12','',0,'https://actuate.webpreview.co/2017/01/19/5-things-selling-millennials/',26,'post','',0),(5612,1,'2024-02-05 10:37:29','2024-02-05 10:37:29','','5-Things-Large-1','','inherit','open','closed','','5-things-large-1','','','2024-02-05 10:37:29','2024-02-05 10:37:29','',5611,'https://actuate.webpreview.co/wp-content/uploads/5-Things-Large-1.png',0,'attachment','image/png',0),(5614,1,'2024-02-05 10:37:34','2024-02-05 10:37:34','','8-Reasons-why-digital-prototyping-is-good-1','','inherit','open','closed','','8-reasons-why-digital-prototyping-is-good-1','','','2024-02-05 10:37:34','2024-02-05 10:37:34','',0,'https://actuate.webpreview.co/wp-content/uploads/8-Reasons-why-digital-prototyping-is-good-1.jpg',0,'attachment','image/jpeg',0),(5615,1,'2017-02-23 10:25:27','2017-02-23 10:25:27','<h2>How will social shopping shape 2017?</h2>\r\n2016 was a year in which marketing over social media came of age. With a greater proportion of shoppers in the UK now connected to social networks, it’s imperative that retailers take advantage of this considerable chunk of the market. In 2017, this looks to become still more so.\r\n\r\nSocial shopping affords customers the chance to share their retail experience with their peers, and fulfils a fundamental human desire for validation. In many respects, social shopping aims to ape the rewarding nature of walking into a real store with some friends and making a purchase.\r\n\r\nLet’s take a look at some of the ways in which the trend might gain additional traction in 2017\r\n<h3>Decision reassurance</h3>\r\nWhen millennial shoppers make purchases online, they’re often informed by their interactions with other customers. And this is also true, albeit to a lesser extent, of older customers. If you’re going to buy a new monitor for a computer, for example, you might visit forums and YouTube videos populated by experts and enthusiasts, and effectively collaborate with them on the purchasing decision.\r\n\r\nSocial shopping takes this collaboration to the next level; by browsing a product feed curated specifically for you, you’ll be sure that the items you’re considering are popular with other users. This helps to reduce the likelihood that you’re unwittingly taking a leap into the dark with an unproven product.\r\n<h3>Integration</h3>\r\nWith social networks now an integral part of our daily routine, they’re familiar and trusted. This familiarity fosters trust which can make the difference when it comes to conversions. What’s more, rather than simply including a link to the shop, where the user will be forced to go to the trouble of filling a basket and entering addressing details, social shopping allows users to get to the checkout directly from their feed. Facebook’s implementation of a ‘buy’ button allows users to make an impulse purchase in a matter of moments. Instagram has now also recently launched shopping functionality into their application, which yields much the same benefit.\r\n<h3>Interaction</h3>\r\nOne of the cardinal virtues of a presence on social media is that it allows users to quickly interact with other customers and sales reps. This offers online shops a means of connecting directly with their customers, and thus influencing how a customer might feel about the brand. The influence on a purchasing decision exerted by a person’s emotions is often extremely underrated, and savvy branding in 2017 will undoubtedly seek to make products part of a lifestyle. A great example of this sort of success was Coca-cola’s #ShareaCoke campaign of a few years back, which saw millions of people share a picture of a bottle of coke with their name on it – providing the company with enormous amounts of priceless marketing, at zero cost. Smaller campaigns of this sort are undoubtedly what will help push social shopping forward in 2017.','How will social shopping shape 2017?','','publish','open','open','','will-social-shopping-shape-2017','','','2026-02-15 13:35:30','2026-02-15 13:35:30','',0,'https://actuate.webpreview.co/2017/02/23/will-social-shopping-shape-2017/',21,'post','',0),(5616,1,'2024-02-05 10:37:34','2024-02-05 10:37:34','','how-will-social-shopping-shape-2017-1-scaled','','inherit','open','closed','','how-will-social-shopping-shape-2017-1-scaled','','','2024-02-05 10:37:34','2024-02-05 10:37:34','',5615,'https://actuate.webpreview.co/wp-content/uploads/how-will-social-shopping-shape-2017-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5617,1,'2017-02-02 10:27:06','2017-02-02 10:27:06','<h2>Using personalisation to boost conversion rates</h2>\r\nThe modern online shopper has long expected certain minimum requirements from their e-retailers of choice. The opportunity to find and purchase their goods quickly, browse in an intuitive and user-friendly way, and select from a range of delivery options, have been considered minimum requirements for a while now.\r\n\r\nBut technology has now moved to the point where retailers, and the marketers they work beside, are able to offer a more bespoke experience, tailored to the precise needs of the customer. The more data collected about the shopping habits of the person in question, the more precise such marketing is capable of being.\r\n<h3>How effective is personalisation?</h3>\r\nIt’s widely, and understandably, assumed that a personal approach is more persuasive. But to what extent is this true, and are there any limits on the effect? According to last year’s <a href=\"https://econsultancy.com/reports/conversion-rate-optimization-report/\">Conversion Rate Optimisation Report from Econsultancy</a>, just under a third of the companies surveyed report a ‘major uplift’ in conversion rates after implementing a personalisation programme. When we extend the figure to include companies who’ve experienced any kind of improvement at all, the figure rises to 90%\r\n\r\nOf course, it’s worth attaching a few cautionary notes to these findings – they rely on self-reporting of data that’s not easily quantified – we can’t, after all, easily tell what proportion of the conversion rate improvement came as a result of the more personal approach. Given the trend of the data, however, it’s difficult to avoid the conclusion that personalisation is effective.\r\n<h3>Why is personalisation effective?</h3>\r\nIn the not-too-distant past, the extent of personalisation in online marketing was such that conversational phrases like ‘welcome back’ was considered cutting-edge. Now, the rapport between an engaged customer and an effective website is far more nuanced, largely because the latter knows so much more about the former. Armed with this knowledge, gleaned from mining data about the customer’s habits and online behaviour, a far more targeted approach is possible.\r\n\r\nSo, if a customer has displayed an interest in books by a certain author, or electric guitars, or outdoor hot-tubs, then presenting them with marketing material about those specific sorts of items is going to be far more effective than offering a more general catalogue.\r\n\r\nPurchases of this sort will also serve to improve customer retention, as personalised offers are among the strongest drivers of repeat purchases. By building a familiarity between your customers and your website, you’ll make yourself the first port of call in the future.\r\n\r\nBy providing content that predicts what a customer might want, rather than reacting to their demands, you’ll be able to provide them with a beacon of clarity in a stormy sea of content. Consequently, effective personalisation should be seen as a priority for anyone looking to sell just about anything.','Using personalisation to boost conversion rates','','publish','open','open','','using-personalisation-boost-conversion-rates','','','2026-02-15 13:35:58','2026-02-15 13:35:58','',0,'https://actuate.webpreview.co/2017/02/02/using-personalisation-boost-conversion-rates/',24,'post','',0),(5618,1,'2024-02-05 10:37:35','2024-02-05 10:37:35','','using-personalisationn-to-boost-conversion-rates-1-scaled','','inherit','open','closed','','using-personalisationn-to-boost-conversion-rates-1-scaled','','','2024-02-05 10:37:35','2024-02-05 10:37:35','',5617,'https://actuate.webpreview.co/wp-content/uploads/using-personalisationn-to-boost-conversion-rates-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5619,1,'2017-01-25 10:30:21','2017-01-25 10:30:21','<h2>Why Google Shopping Ads Convert Better Than Text Ads and Deliver Better ROI</h2>\r\nIf you are looking to get a terrific ROI with your online ads then you may be wondering which approach will give you the best results.\r\n\r\nAmong the best current options is the Google Shopping service. In fact, there are a number of powerful reasons for believing that this could be a far better method for you than traditional text ads.\r\n<h3>Matches Specific Shopping Search Enquiries</h3>\r\nOf course, you already know that there are plenty of people looking online for what you sell at any given time. Therefore, the key is in finding a way to match your offers to specific search enquiries, which is exactly what Google Shopping does.\r\n\r\nIn this way, you can help your potential customers to find exactly what they want at the time they are looking for it. You can also get a high level of control over when and where your ads appear, to help you to squeeze the maximum benefit out of them.\r\n\r\nYou only get charged for advertising when someone clicks on one of your ads and gets sent to your website for more details on your offers. In addition, the fact that Google Shopping works on mobile devices as well as desktops means that you can reach out to people who are shopping on the move as well as those who do it at home or at work.\r\n<h3> A More Focused Approach</h3>\r\nIt is easy to get a highly structured approach to your Google Shopping listings. You get started by putting all of your product inventory onto AdWords and then working out the different product groups and categories that you want to use.\r\n\r\nIn this way, you get a better level of control over how you show off your products to potentially interested customers. This control extends to the custom labels and campaign priorities that you can also take advantage of.\r\n\r\nIf you have certain special offers that you want to let people know about, then this is a fantastic way of doing so. By focusing on the special deals that you have on the go you can try and steal a march on your rivals by directing shoppers straight to your site as soon as they start looking.\r\n<h3>Excellent Reporting</h3>\r\nWith any type of marketing campaign, it is vital that you can rely upon reports that show you how well you are achieving your targets. The good news in this respect is that Google Shopping gives you excellent reporting ability.\r\n\r\nInterestingly, the performance data that you receive is linked to the individual items rather than groups. This means that you can filter all of the details by product for a far greater level of control.\r\n\r\nIn terms of your ROI, this means that you can take charge of exactly how much you spend and how well it is used. If one of your products is giving far better results than the others, then the reporting tools will let you see all of the details in an easy-to-read way.\r\n<h3>Check Out the Competition</h3>\r\nA powerful benefit of using this type of online advertising is that it gives you a very useful look at what the competition is doing. For example, you can see the average CTR and max CPC estimates for your competitors before making your own decisions.\r\n\r\nIt is worth pointing out that the data you see is anonymous, so you can’t see which exact companies it relates to. However, it is still a fine way of getting a feel for the market before you go ahead with your own campaigns.\r\n\r\nWhether you are new to the market or not, it is always great to see what your rivals are up to and how successful they are right now.','Why Google Shopping Ads Convert Better Than Text Ads and Deliver Better ROI','','publish','open','open','','google-shopping-ads-convert-better-text-ads-deliver-better-roi','','','2026-02-15 13:37:21','2026-02-15 13:37:21','',0,'https://actuate.webpreview.co/2017/01/25/google-shopping-ads-convert-better-text-ads-deliver-better-roi/',25,'post','',0),(5620,1,'2024-02-05 10:37:36','2024-02-05 10:37:36','','why-Google-shopping-Ads-Convert-Better-Than-Text-Ads-and-Deliver-Better-ROI-1-scaled','','inherit','open','closed','','why-google-shopping-ads-convert-better-than-text-ads-and-deliver-better-roi-1-scaled','','','2024-02-05 10:37:36','2024-02-05 10:37:36','',5619,'https://actuate.webpreview.co/wp-content/uploads/why-Google-shopping-Ads-Convert-Better-Than-Text-Ads-and-Deliver-Better-ROI-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5622,1,'2024-02-05 10:37:37','2024-02-05 10:37:37','','How-a-Poorly-Managed-Data-Feed-Affects-Your-Sales-1-scaled','','inherit','open','closed','','how-a-poorly-managed-data-feed-affects-your-sales-1-scaled','','','2024-02-05 10:37:37','2024-02-05 10:37:37','',0,'https://actuate.webpreview.co/wp-content/uploads/How-a-Poorly-Managed-Data-Feed-Affects-Your-Sales-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5623,1,'2017-01-17 10:40:10','2017-01-17 10:40:10','<h2>8 Ways That the Digital Marketing for Westworld Was Effective</h2>\r\nEvery now and then, we can see a terrific example of how digital marketing can be used highly effectively. In recent times, the resounding success of the marketing campaign for the HBO series ‘Westworld’ has definitely given us a few points to ponder.\r\n\r\nHow exactly did the marketing team behind this series manage to make this a digital marketing success story?\r\n<h3>It Brought the Story to Life</h3>\r\nIt is easy to think that a marketing campaign should just be about letting the public know that a certain service or product is about to be made available. Yet, the team behind Westworld went further and brought the story to life for us.\r\n\r\nThis was evident in a number of interesting ways, such as when their social media account stated that there had been a glitch in the system and that the next episode could now be seen earlier than expected. Their website also brought to life the idea that their technology was getting out of control, just as in the show itself.\r\n<h3>It Used Virtual Reality</h3>\r\nVirtual reality is something that a lot of people are talking about right now, but few marketing teams have attempted to harness its potential so far. This was something that the people marketing Westworld used very effectively with the HTC Vive.\r\n\r\nThe immersive nature of Westworld means that it was ripe for promoting in this way. However, it is a tactic that we can expect to see used increasingly by digital marketing teams as well.\r\n<h3>They Built a Themed Website</h3>\r\nAnother clever move was to build a site called Discover Westworld. This looks like a typical luxury resort website, but it is actually a dark and mysterious place that cranks up the overall theme of technology taking over.\r\n\r\nThe site has been built with extra content in it that has been designed for viewers to unlock and enjoy as the series progresses. It is all about giving extra content to the most passionate fans and encouraging them to spread the word.\r\n<h3>Consistency Across Channels</h3>\r\nAny good marketing campaign should be about giving a consistent message no matter how many different channels it crosses. In this respect, the Westworld campaign was a great success.\r\n\r\nThe marketing efforts for this futuristic show was all focused on presenting the same sort of dark, mysterious and threatening vibe that the show involves. This worked a treat, as viewers were drawn into the fake world with great success.\r\n<h3>They Related the Show to Real-Life Fears</h3>\r\nPerhaps one of the key elements of Westworld is that it brings to the small screen some of the current fears many people have about technology becoming too powerful for humans to control. Worries about the rise of artificial intelligence is something that the marketing team used well in their efforts.\r\n\r\nIt may just be a fantasy show, but some of the marketing was enough to bring a real chill to the people who got lured into the world created by this show.\r\n<h3>They Use Humanoids to Create a Stir</h3>\r\nA particularly interesting tactic used to promote Westworld was that of sending out 20 humanoids to wander around London. This caused a stir, as it helped people to interact with the marketing campaign while also introducing some of the key concepts of the series.\r\n\r\nIt is far easier to get the public to imagine a theme park filled with robot guides when they are speaking to one of them out on the streets.\r\n<h3>The Marketing Told More of the Story</h3>\r\nIt is also worth pointing out that the digital marketing efforts went towards telling us more of the story of Westworld. For example, the website goes on to give us new material and explain how their fictional world works.\r\n\r\nThis is great news for hard-core fans who can’t get enough of the show and it can also help to build up a real head of steam in terms of getting word of the series out there.\r\n<h3><strong>They Got People Interested and Intrigued</strong></h3>\r\nPerhaps the best way to sum up this matter is to say that the Westworld digital marketing did a fantastic job in getting people interested and intrigued in their product. The buzz that they generated ensured that there were plenty to viewers keen to see whether the show was as good as the hype.\r\n\r\nOf course, not every product appears as initially attractive and appealing as Westworld. Having said that, with the right digital marketing ideas it is possible to whet the public’s appetite and get people interested right from the start.','8 Ways That the Digital Marketing for Westworld Was Effective','','publish','open','open','','8-ways-digital-marketing-westworld-effective','','','2026-02-15 13:39:16','2026-02-15 13:39:16','',0,'https://actuate.webpreview.co/2017/01/17/8-ways-digital-marketing-westworld-effective/',27,'post','',0),(5624,1,'2024-02-05 10:37:39','2024-02-05 10:37:39','','8-ways-that-the-digital-marketing-for-Westworld-was-effective-1-scaled','','inherit','open','closed','','8-ways-that-the-digital-marketing-for-westworld-was-effective-1-scaled','','','2024-02-05 10:37:39','2024-02-05 10:37:39','',5623,'https://actuate.webpreview.co/wp-content/uploads/8-ways-that-the-digital-marketing-for-Westworld-was-effective-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5626,1,'2024-02-05 10:37:40','2024-02-05 10:37:40','','Scale-and-Grow-Your-Online-Business-scaled','','inherit','open','closed','','scale-and-grow-your-online-business-scaled','','','2024-02-05 10:37:40','2024-02-05 10:37:40','',0,'https://actuate.webpreview.co/wp-content/uploads/Scale-and-Grow-Your-Online-Business-scaled-1.jpg',0,'attachment','image/jpeg',0),(5628,1,'2024-02-05 10:37:41','2024-02-05 10:37:41','','Blogging-For-Your-Business-scaled','','inherit','open','closed','','blogging-for-your-business-scaled','','','2024-02-05 10:37:41','2024-02-05 10:37:41','',0,'https://actuate.webpreview.co/wp-content/uploads/Blogging-For-Your-Business-scaled-1.jpg',0,'attachment','image/jpeg',0),(5630,1,'2024-02-05 10:37:42','2024-02-05 10:37:42','','5-ways-to-increase-customer-retention-and-sales-scaled','','inherit','open','closed','','5-ways-to-increase-customer-retention-and-sales-scaled','','','2024-02-05 10:37:42','2024-02-05 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10:37:50','2024-02-05 10:37:50','',0,'https://actuate.webpreview.co/wp-content/uploads/Planning-for-a-new-site-scaled-1.jpg',0,'attachment','image/jpeg',0),(5644,1,'2024-02-05 10:37:51','2024-02-05 10:37:51','','Claim-funding-scaled','','inherit','open','closed','','claim-funding-scaled','','','2024-02-05 10:37:51','2024-02-05 10:37:51','',0,'https://actuate.webpreview.co/wp-content/uploads/Claim-funding-scaled-1.jpg',0,'attachment','image/jpeg',0),(5645,1,'2024-02-05 10:37:52','2024-02-05 10:37:52','','Chester-Christmas-scaled','','inherit','open','closed','','chester-christmas-scaled','','','2024-02-05 10:37:52','2024-02-05 10:37:52','',0,'https://actuate.webpreview.co/wp-content/uploads/Chester-Christmas-scaled-1.jpg',0,'attachment','image/jpeg',0),(5646,1,'2024-02-05 10:37:53','2024-02-05 10:37:53','','blog-ecomm-security-scaled','','inherit','open','closed','','blog-ecomm-security-scaled','','','2024-02-05 10:37:53','2024-02-05 10:37:53','',0,'https://actuate.webpreview.co/wp-content/uploads/blog-ecomm-security-scaled-1.jpg',0,'attachment','image/jpeg',0),(5647,1,'2024-02-05 10:37:54','2024-02-05 10:37:54','','blog-ecomm-review-scaled','','inherit','open','closed','','blog-ecomm-review-scaled','','','2024-02-05 10:37:54','2024-02-05 10:37:54','',0,'https://actuate.webpreview.co/wp-content/uploads/blog-ecomm-review-scaled-1.jpg',0,'attachment','image/jpeg',0),(5651,1,'2020-10-29 16:05:39','2020-10-29 16:05:39','A new grant scheme has been announced for businesses based in Cheshire and Warrington, designed to help you invest in offsetting lost sales due to the Coronavirus pandemic. Aimed at small businesses in the region, the grant will offer funding up to 80% on capital items with a maximum level of £5,000. £1 million has been awarded by Cheshire &amp; Warrington Local Enterprise Partnership for the scheme with applications opening on Wednesday, 28th October.\r\n\r\nAvailable for a range of expenditure from IT equipment to support Test &amp; Trace obligations and contactless payments to the purchase of PPE equipment for staff. One of the more creative options for the funding is the option to invest in offsetting lost sales. By utilising digital platforms to establish online delivery and digital ordering systems, not only can lost revenue from physical sales be offset, in some cases, it may also lead to increased business, especially once fully established.\r\n\r\nThe application process will be split over five rounds which start on Wednesday 28th October 2020 at noon, and we advise anyone looking to take advantage of this scheme to apply sooner rather than later. Actuate Digital are on hand to help facilitate your application by providing quotations for work, and we advise you to get in touch with us immediately so we can discuss the needs of your business in full. The five application rounds will be launched by Blue Orchid on the following dates:\r\n<ul>\r\n 	<li>Round 1 - Wednesday, 28th October 2020 at noon and closes once 20% of the overall budget is allocated.</li>\r\n 	<li>Round 2 - Monday, 9th November 2020 at noon and closes once 20% of the overall budget is allocated.</li>\r\n 	<li>Round 3 - Monday, 23rd November 2020 at noon and closes once 20% of the overall budget is allocated.</li>\r\n 	<li>Round 4 - Monday, 7th December 2020 at noon and closes once 20% of the overall budget is allocated.</li>\r\n 	<li>Round 5 - Monday, 14th December 2020 at noon and closes once 20% of the overall budget is allocated.</li>\r\n</ul>\r\n<h2>Grant Eligibility</h2>\r\nIf you can answer yes to the following questions, then your business should be eligible for the grant:\r\n<ol>\r\n 	<li>Are you a small to medium Cheshire and Warrington based business?</li>\r\n 	<li>Are you a business with commercial premises AND/OR employs staff other than yourself? 3. Are you a business that hasn\'t previously received a Cheshire and Warrington Covid Recovery capital grant?</li>\r\n 	<li>Do you have a business bank account that you will use for your project spend?</li>\r\n</ol>\r\n<h2>Project Examples</h2>\r\nActuate are able to implement a range of digital solutions to help offset lost sales due to COVID-19, which could include:\r\n<ul>\r\n 	<li>A new eCommerce website based on Magento 2.4, specifically designed to addresses problems faced by businesses during lockdown. Features include online ordering for timed in-store pickup or delivery and heightened security features for employees working remotely.</li>\r\n 	<li>Updates to a current Magento website build to introduce the new features and functionality added in the Magento 2.4 release.</li>\r\n 	<li>EPOS setup and integration with your current eCommerce platform for seamless stock tracking combined with contactless payments to help keep your business COVID-secure.</li>\r\n 	<li>Social commerce setup and integration with popular social media platforms such as Facebook to attract more visitors to your digital storefront.</li>\r\n</ul>\r\nInvesting now to offset lost sales is vital for businesses feeling the pinch due to COVID-19. Consumers continue to switch to digital solutions and are driving growth for many aspects of eCommerce. By taking advantage of grants such as this from Cheshire &amp; Warrington LEP, you could secure an affordable solution from Actuate to move your business forward, so why not explore the options available to you now. Call Actuate on 01244 911360 and start the journey to recovery for your business.\r\n\r\nGrant applications should be made through Blue Orchid via their website at\r\n\r\n<a href=\"https://blueorchid.co.uk/cheshire-warrington-restructure-grant/\">https://blueorchid.co.uk/cheshire-warrington-restructure-grant/</a>','Invest in offsetting lost sales and claim funding of up to £5,000 if your business is based in Cheshire and Warrington','','publish','open','open','','invest-in-offsetting-lost-sales-and-claim-funding-of-up-to-5000-if-your-business-is-based-in-cheshire-and-warrington','','','2026-02-15 13:17:24','2026-02-15 13:17:24','',0,'https://actuate.webpreview.co/2020/10/29/invest-in-offsetting-lost-sales-and-claim-funding-of-up-to-5000-if-your-business-is-based-in-cheshire-and-warrington/',3,'post','',0),(5652,1,'2020-11-09 16:43:52','2020-11-09 16:43:52','If you operate an eCommerce business, you may have found that the global pandemic has caused an increase of visitors to your website and with it an increase in sales. This trend shows no signs of ending anytime soon with research from Retail Economics and buy now pay later payment provider Klarna showing 71% of British consumers are hesitant to shop on the high street on the run-up to Christmas. 56% of respondents also said they plan to spend more online for Christmas than they have over previous years. Whether you\'ve had an influx of online sales or not, one thing you should be prioritising with lockdown and increased home working is the security of your eCommerce system. Both new staff members and old should receive annual training on how to maintain the highest levels of security for your business and your eCommerce website.\r\n<h2>Why You Should Provide eCommerce Security Training For Your Staff</h2>\r\nAs the numbers of Coronavirus cases have skyrocketed around the world, so have the number of cybercrime attacks and scams aimed to trick home workers into compromising their companies security. From fake contact tracing apps to phishing emails and scam COVID-19 domains, it\'s sad to say that if you don\'t organise regular security training for your team members that your eCommerce website will be hacked or compromised. The clock is ticking; it\'s essential to train your staff on what to look out for and how to keep what they do safe and secure. Below we\'ve listed some of the popular ways that your employees\' systems could be compromised; once this happens, it\'s not a massive leap over to your eCommerce site.\r\n<h3>Emails</h3>\r\nIn March 2020, email scams related to COVID-19 increased a staggering 667%. Email phishing scams can take several forms, but the end goal is usually the same, they want you to click on a malicious link. Once you click on a link, login credentials are stolen, or malware is added to your computer allowing remote access or the unauthorised collection of data. Some of the best ways to combat phishing attacks involve training employees on how to spot fake emails and links as well as stressing the importance of using your organisation\'s email system rather than personal email for work purposes. The UK\'s NCSC (National Cyber Security Centre) has a useful guide on defending your organisation from phishing attacks which can be viewed at <a href=\"https://www.ncsc.gov.uk/guidance/phishing\">https://www.ncsc.gov.uk/guidance/phishing </a>\r\n<h3>Remote Desktop Connections</h3>\r\nWhile your staff are working at home, they may be connecting to their work desktops using a remote desktop connection. When your system is set up to allow these remote connections, it is vital that default, \'system accounts\' are disabled or restricted as these are a popular way for hackers to gain access to third-party systems. To access their remote desktop, a user enters their login credentials, and a connection is made from one computer to another. Problems, however, arise when a user\'s computer is configured to remember connection details or not log out after a set amount of inactivity. If a users home computer is compromised by hackers, stolen or left unattended in a publicly accessible space someone could gain access to your systems. Likewise, if generic and easy to guess credentials are used to secure desktops, hackers could also gain access via brute force tactics. Earlier this year Microsoft released information for securing remote desktop usage within your organisation which is available at <a href=\"https://www.microsoft.com/security/\">https://www.microsoft.com/security/blog/2020/04/16/securityguidance-remote-desktop-adoption/</a>\r\n<h3>Cloud Storage</h3>\r\nWith affordable cloud storage accessible to all businesses, both small and large, the cloud has become a reliable way to share, save and access files from your organisation for anyone not physically sitting in your office. Apart from allowing centralised storage, the cloud also protects from data loss with multiple redundancies in place to mitigate the risk to your business. Again, like everything else mentioned in this article, cloud storage is not without its risks and should be carefully monitored. The UK\'s ICO (Information Commissioner\'s Office) has put together a handy document on the use of cloud computing within your organisation available from <a href=\"https://ico.org.uk/media/fororganisations/documents/1540/cloud_computing_guidance_for_organisations.pdf\">https://ico.org.uk/media/fororganisations/documents/1540/cloud_computing_guidance_for_organisations.pdf</a>\r\n<h3>Passwords</h3>\r\nIt\'s likely your organisation has accounts with many websites, and when your employees are working from home, the temptation to send a list of passwords to help with productivity is high (this includes your eCommerce passwords). Imagine the risks to your business if just one of these lists were compromised. Employees should only be granted access to systems and accounts that are essential for their day-today job, minimising the potential for hackers to gain access to multiple systems. Further guidance is available from the UK\'s NCSC (National Cyber Security Centre) as well as general advice on home working and the use of personal IT equipment from <a href=\"https://www.ncsc.gov.uk/\">https://www.ncsc.gov.uk/blogpost/secure-home-working-personal-it</a>','Training Your Staff To Maintain Tight eCommerce Security During Lockdown','','publish','open','open','','training-your-staff-to-maintain-tight-e-commerce-security-during-lockdown','','','2026-02-15 13:16:16','2026-02-15 13:16:16','',0,'https://actuate.webpreview.co/2020/11/09/training-your-staff-to-maintain-tight-e-commerce-security-during-lockdown/',1,'post','',0),(5653,1,'2020-11-12 16:47:01','2020-11-12 16:47:01','We\'ve hit \"lockdown 2.0\" here in England, and as a business owner, you\'re probably preparing for the worst... You\'re tightening your belt, reducing overheads where at all possible and generally battening down the hatches hoping to survive 2020. But what if you could thrive during lockdown? What if your eCommerce website had the power to deliver outstanding results even throughout a global pandemic? Thankfully Actuate is here to tell you how this is possible and invite you for a free one-to-one eCommerce review with one of our team of digital commerce professionals to help create a tailored plan of action for your website.\r\n<h2>Thrive Not Survive!</h2>\r\n<span>Many businesses have felt the pandemic pinch which has sadly left millions without jobs and millions more fearing the worst. The specialist team here at Actuate have decided to put our knowledge of eCommerce and digital to use and help small to medium-sized businesses break free of their survival instincts and instead focus on thriving.</span>\r\n<blockquote>August retail sales were up 3.9% year-on-year, boosted by 42.4% rise in online non-food sales\r\n\r\n<cite>BRC-KPMG Retail Sales Monitor</cite></blockquote>\r\n<span>One of our team will sit down one-to-one with you and take a look at your current eCommerce website, offering free tips and advice on how you can increase exposure, sales and conversion rates. The session draws on years of experience and knowledge from our in-house team and explains in actionable terms the places where improvement is needed and required. This information is yours to take away from our meeting and use as you see fit.</span>\r\n\r\n<span>Meetings are \"COVID-secure\", which pretty much means we\'re using video chat software such as Zoom or holding meetings over the telephone and tailored to your specific needs and requirements.</span>\r\n<h3>What Things Will The Meeting Cover?</h3>\r\n<span>Although we have a standard list of criteria, we cover when reviewing your website, we also tailor the later stages of our meeting to your own needs and requirements. For instance, if you currently sell online and in-store but don\'t offer click and collect, we can specifically focus on this point and make recommendations. Don\'t plan on providing click and collect but are looking to harness the collective advertising power of online selling platforms such as Amazing and eBay? Again we can cover this during our meeting.</span>\r\n\r\n<span>The standard criteria covered in our one-to-one includes:</span>\r\n<ul>\r\n 	<li><span>Inbound Marketing</span></li>\r\n 	<li><span>The User Experience</span></li>\r\n 	<li><span>Sales Funnels</span></li>\r\n 	<li><span>Conversion Rate Optimisation</span></li>\r\n 	<li><span>E-Commerce Security</span></li>\r\n 	<li><span>Delivery Options</span></li>\r\n 	<li><span>Brand Loyalty</span></li>\r\n</ul>\r\n<h3>So What\'s The Catch?</h3>\r\n<span>There is no catch! Actuate Digital have a firm ethical policy and are looking to help businesses both locally and further afield grasp the opportunities that the global pandemic has produced for e commerce growth. We realise this is a sad and dark time in our history, but together it\'s possible to emerge stronger if we choose the right actions now.</span>\r\n\r\n<span>We won\'t tell fibs; we hope that the findings unearthed during our free one-to-one meeting will lead you to choose to work with Actuate for the implementation phase. However, this is by no means required. You\'re free to walk away with the expert knowledge we have freely given and an extra follower on your social media channels (we like making connections)!</span>\r\n\r\n<span>At the end of the day, we believe in our award-winning team and know we can make a difference for not only your business but the lives of your staff as well, so what do you have to lose by giving up a few hours of your time? Contact us now to arrange your free, no-obligation, one-to-one and let us show you how to help your business thrive during lockdown.</span>','Free One-to-One eCommerce Review To Help Your Business Thrive During Lockdown','','publish','open','open','','free-one-to-one-e-commerce-review-to-help-your-business-thrive-during-lockdown','','','2026-02-15 13:14:59','2026-02-15 13:14:59','',0,'https://actuate.webpreview.co/2020/11/12/free-one-to-one-e-commerce-review-to-help-your-business-thrive-during-lockdown/',0,'post','',0),(5654,1,'2020-11-17 10:17:43','2020-11-17 10:17:43','The festive season is almost upon us, meaning everywhere we turn is about to get a makeover with a light dusting of glitter, plenty of snow and touch of magic. Supermarket shelves are packed with selection boxes, people are starting to put up decorations, and John Lewis has launched their Christmas Advert encouraging us all to give a little love. So when it comes to your online shop, what should you do to mark Christmas and help boost your sales figures after a pretty gruelling year? Luckily the team here at Actuate took the time recently to sit down with a mug of hot chocolate, and put together our top tips to increase your online orders this Christmas.\r\n<h2>Give Your Website That Festive Feel</h2>\r\nImagine some of your favourite brick and mortar shops at Christmas time; it\'s probably a safe bet to  say they are decorated to the nines with lights, a tree and plenty of ornaments to add a magical  feeling to the shop. With an eCommerce shop, you can still go all out and make your visitors feel  the joy of Christmas with festive banners, tweaks to your logo and the general design of your site.  Little touches can go a long way in helping boost your sales, the subliminal effect of those Christmas  reminders helps add a sense of urgency and unlock their gift-giving side, ultimately leading to more sales.\r\n\r\nOur graphic designers here at Actuate understand the importance of visual elements in the festive  sales journey and can help with the smallest of changes to extensive site makeovers.\r\n<h3>Offers, Deals and Seasonal Sales</h3>\r\nLet\'s get serious; when it comes to the festive period, everyone loves a bargain, so give your  audience what they are looking for and at the same time have some fun with it! Consider  advertising Santa\'s Super Sale or a December Daily Discount and encourage people to shop shop  shop.\r\n\r\nOur \"technical elf\" division here at Actuate is ready and waiting to help you with setting up seasonal  sales and organising your offers within popular eCommerce systems such as Magento, Shopify and  BigCommerce. Reach out now to get the bauble rolling!\r\n\r\nWe Wish You A Merry Christmas...\r\n\r\nYou didn\'t think you\'d get away without wishing your customer base a Merry Christmas this year, did  you? Encouraging past customers to return and spend more on your website is much easier than finding new customers, so jingle their jangles and do it with style!\r\n\r\nThere are many ways in which to do this as we are sure you know... After all unless you\'ve been  living under a rock, you will have seen plenty of festive wishes sent your way by shops over the  years. Put together a plan to reach as many of your past customers as possible. If some of your  ideas overlap that\'s even better, consider things like:\r\n<ul>\r\n 	<li>Email Newsletters</li>\r\n 	<li>Social Posts</li>\r\n 	<li>A real Christmas card through their door</li>\r\n</ul>\r\nThe list of ideas is endless, and the effort won\'t go unnoticed by those receiving your well-wishes  and kind gestures.\r\n\r\nIf you don\'t have the time or inclination to do this yourself, Actuate are here as an extension of your  in-house team to bring your ideas to life. From print work to digital, we promise you won\'t be  disappointed.\r\n<h3>Customer Service Angels</h3>\r\nWith the hustle and bustle of Christmas, it\'s easy to forget about the things that make your business  stand out, things like fantastic customer service. Make sure this year you remember the little things  and challenge yourself to be the best in your niche. A great example may include challenging your  customer service team to become \"customer service angels\" during the festive period and coming  up with ideas on how customer service can be used to increase returning trade after Christmas.\r\n\r\nConsider adding a hand-signed Christmas card into each parcel you send out on the run-up to  Christmas. The card can be signed by the person who packs the order and adds a personal touch to  your company and emphasises the human element of your business. You could also consider  extending the return period for items ordered in the months leading up to Christmas; it may help  increase sales and also displays your commitment to customer service.','Top Tips To Increase Online Orders This Christmas','','publish','open','open','','top-tips-to-increase-online-orders-this-christmas','','','2026-02-15 13:14:23','2026-02-15 13:14:23','',0,'https://actuate.webpreview.co/2020/11/17/top-tips-to-increase-online-orders-this-christmas/',4,'post','',0),(5655,1,'2024-02-05 10:37:56','2024-02-05 10:37:56','','blog-christmas-orders-scaled','','inherit','open','closed','','blog-christmas-orders-scaled','','','2024-02-05 10:37:56','2024-02-05 10:37:56','',5654,'https://actuate.webpreview.co/wp-content/uploads/blog-christmas-orders-scaled-1.jpg',0,'attachment','image/jpeg',0),(5656,2,'2020-11-30 13:49:09','2020-11-30 13:49:09','<strong>If you\'ve spoken to any web professionals recently, they may have stressed the importance of the \"user experience\" or \"UX\" of your website. But what is user experience? How does it relate to design? And is this just another buzzword to confuse and help salespeople ramp up the cost of your new website? Let\'s dive right in and find the answers!</strong>\r\n<h2>What is UX?</h2>\r\nAs touched upon in our opening paragraph, UX stands for user experience, but explaining what UX is to clients is where many agencies fall-down, relying on technical terms which can leave a client scratching their heads.\r\n\r\nHere at Actuate, because of our deep understanding of user experience design, we find explaining UX within web design relatively easy. In simple terms, UX is the emotion and feeling you get when interacting with a website; this is either good because the website is easy to navigate, helps you to find what you\'re looking for and makes your life easy or it can be bad. Obviously, when it comes to your website, you\'re aiming for the user experience to be good. If you happen to partner with an agency that has a solid understanding of UX design, then you can change the word \"good\" into the word \"great\", and things really start looking bright for your project.\r\n<h3>The Importance of UX</h3>\r\nNow we know what user experience is, you\'ve probably already got an inkling of why it may be important for your website. Ask yourself a quick question, name the single action you both want and don\'t want a user to perform once they hit your website? Hopefully, your answer is something along the lines of:\r\n<ul>\r\n 	<li>I want a user to complete a desired action, such as buying a product or signing up for further information (known as conversion).</li>\r\n 	<li>I don\'t want a user to leave my website (known as bounce). Apart from your website containing the information a user searched for to find it in the first place, the significant deciding factor to both of these questions comes down to UX.</li>\r\n</ul>\r\n<ul>\r\n 	<li>If your website looks awful and off-putting to a user causing them to leave, this is a UX (and UI - user interface) issue.</li>\r\n 	<li>If your website looks great but is hard to navigate and search, then you may find a user leaves looking for another option, this is a UX issue.</li>\r\n 	<li>If users get angry because your website takes too long to load on a mobile device, this is a UX issue.</li>\r\n 	<li>If your checkout is overly complex or asks too many questions causing a user to leave for your competitors, this is a UX issue.</li>\r\n</ul>\r\nWe could go on, but fingers crossed you\'ve started to see a pattern here, UX is important! You want the user experience of your website to be joyful, awe-inspiring, refreshing or at the very least, better than those of your competitors.\r\n<h3>What Makes A Great UX?</h3>\r\nAfter establishing we need UX and we want great UX when it comes to your website, the real question we need the answer to is what makes a great UX?\r\n\r\nUnfortunately, the answer to this question isn\'t straightforward because everyone and every website is different. This is why the importance of partnering with an agency who understands the intricacies of user experience is so vital.\r\n\r\nThe first step on creating a great UX for your website is understanding your business, your product and the users it will be serving. This information can be passed on by you, the client or gleaned from other sources such as analytics software and user research. Once we have a clear indication of the purpose your website is designed to fill and the people it will be serving, then a tailor made list of user experience goals can be created and built into the fabric of your website.\r\n\r\nAlthough every website is different, UX does have some universal principles which carry over from project to project, these include:\r\n<ul>\r\n 	<li>Simple and easy to understand navigation</li>\r\n 	<li>Easy to find information and products</li>\r\n 	<li>A quick and light checkout procedure</li>\r\n 	<li>Prominent branding and on-brand messaging</li>\r\n</ul>','The Importance of User Experience Design For Your Website','','publish','open','open','','the-importance-of-user-experience-design-for-your-website','','','2026-02-15 13:41:53','2026-02-15 13:41:53','',0,'https://actuate.webpreview.co/2020/11/30/the-importance-of-user-experience-design-for-your-website/',3,'post','',0),(5657,1,'2024-02-05 10:37:57','2024-02-05 10:37:57','','The-Importance-of-User-Experience-Design-For-Your-Website-scaled','','inherit','open','closed','','the-importance-of-user-experience-design-for-your-website-scaled','','','2024-02-05 10:37:57','2024-02-05 10:37:57','',5656,'https://actuate.webpreview.co/wp-content/uploads/The-Importance-of-User-Experience-Design-For-Your-Website-scaled-1.jpg',0,'attachment','image/jpeg',0),(5658,1,'2020-12-03 16:11:18','2020-12-03 16:11:18','<p>Working with a web agency on your websites SEO - that\'s search engine optimisation for the uninitiated - may feel more like learning a new language than working on getting new users! Luckily, the team here at Actuate are about to smash open the mystifying language of SEO with our the ultimate SEO jargon buster.</p>                                                                                                        \r\n  <dl>                                                                                                                                                                                                                                                                                                                                                                                                                                   \r\n  <dt>Backlink</dt>                                                                                                                                                                                                                                                                                                                                                                                                                      \r\n  <dd>Links from websites which point back to your website. They are also referred to as inbound links.</dd>                                                                                                                                                                                                                                                                                                                             \r\n\r\n  <dt>Black Hat</dt>\r\n  <dd>The process of using frowned upon search engine optimisation techniques that violate Google\'s quality guidelines.</dd>\r\n\r\n  <dt>Bot</dt>\r\n  <dd>A piece of software written to collect data and information from websites. Also known as spiders or crawlers.</dd>\r\n\r\n  <dt>Caching / Cached</dt>\r\n  <dd>The process of saving some or all of your website or website content for quick retrieval or archival purposes.</dd>\r\n\r\n  <dt>Cloaking</dt>\r\n  <dd>Showing different content to search engines than you do to \"normal\", human visitors. A black hat technique.</dd>\r\n\r\n  <dt>Crawling</dt>\r\n  <dd>The gathering of data from your website to aid a search engine in ranking your website for their index.</dd>\r\n\r\n  <dt>De-Indexing</dt>\r\n  <dd>The action of a website being removed from a search engine.</dd>\r\n\r\n  <dt>Engagement</dt>\r\n  <dd>How a user interacts with your website, what actions they take and how long they stay on your site.</dd>\r\n\r\n  <dt>Featured Snippet</dt>\r\n  <dd>A featured answer or summary based on a snippet of information taken from a website contained within a search engines index often featured in a special box at the top of search results.</dd>\r\n\r\n  <dt>Google My Business</dt>\r\n  <dd>A free tool provided by Google to help local businesses manage their online presence across Google, incorporating by Google Search and Google Maps.</dd>\r\n\r\n  <dt>Google Quality Guidelines</dt>\r\n  <dd>Guidelines set out by Google on how you should and should not optimise your site for inclusion in their search index.</dd>\r\n\r\n  <dt>Google Search Console</dt>\r\n  <dd>Formerly Google Webmaster Tools, Google\'s Search Console allows website owners to monitor how their website is performing in Google search.</dd>\r\n\r\n  <dt>HTML</dt>\r\n  <dd>Hypertext markup language, the code in which web pages are written.</dd>\r\n\r\n  <dt>Index</dt>\r\n  <dd>The database of web pages and content that make up a search engines results. Indexing The action of a website being included on a search engines index.</dd>\r\n\r\n  <dt>Internal Link</dt>\r\n  <dd>A link from your website linking to another resource or page on your website.</dd>\r\n\r\n  <dt>KPI</dt>\r\n  <dd>A KPI or key performance indicator is a way of measuring the success of a business for any particular activity.</dd>\r\n\r\n  <dt>META Tags</dt>\r\n  <dd>Elements used within a web page which provide structured information about that page. Common META tags include the description, keyword and robots tags.</dd>\r\n\r\n  <dt>Organic Result</dt>\r\n  <dd>A search engine listing which has earned its place naturally in a search engines index due to good quality SEO practices, rather than being paid for.</dd>\r\n\r\n  <dt>PageRank</dt>\r\n  <dd>Google PageRank is an algorithm created by Google to rank the importance of web pages and named after Larry Page, one of the founders of Google.</dd>\r\n\r\n  <dt>Query</dt>\r\n  <dd>The words typed into a search engines search bar.</dd>\r\n\r\n  <dt>Ranking / Rank</dt>\r\n  <dd>The position of your website in a search engines results for any given query or search term.</dd>\r\n\r\n  <dt>Robots.txt</dt>\r\n  <dd>A file uploaded to your website which instructs search engines on which pages they should index and which they should ignore.</dd>\r\n\r\n  <dt>SERP</dt>\r\n  <dd>Search Engine Results Page, the page you see after searching for a query using your favourite search engine.</dd>\r\n\r\n  <dt>Sitemap</dt>\r\n  <dd>A web page containing structured data which informs search engines which pages make up your website, making it easier for search engines to discover all of the pages of your website.</dd>\r\n\r\n  <dt>Traffic</dt>\r\n  <dd>The users who visit your website.</dd>\r\n\r\n  <dt>URL</dt>\r\n  <dd>Uniform Resource Locator, the address of any given piece of content or information on a website.</dd>\r\n\r\n  <dt>White Hat</dt>\r\n  <dd>The process of using good search engine optimisation techniques that comply with Google\'s quality guidelines.</dd>\r\n  </dl>','The Ultimate SEO Jargon Buster','','publish','open','open','','the-ultimate-seo-jargon-buster','','','2026-02-15 13:13:11','2026-02-15 13:13:11','',0,'https://actuate.webpreview.co/2020/12/03/the-ultimate-seo-jargon-buster/',1,'post','',0),(5659,1,'2024-02-05 10:37:58','2024-02-05 10:37:58','','SEO-Jargon-Buster-scaled','','inherit','open','closed','','seo-jargon-buster-scaled','','','2024-02-05 10:37:58','2024-02-05 10:37:58','',5658,'https://actuate.webpreview.co/wp-content/uploads/SEO-Jargon-Buster-scaled-1.jpg',0,'attachment','image/jpeg',0),(5660,1,'2020-12-10 15:37:35','2020-12-10 15:37:35','<h2>Aero Commerce x Actuate = A Winning Combination</h2>\r\nThere\'s a new eCommerce platform in town, and refreshingly it\'s designed with the ever-evolving needs of retailers in mind!\r\n\r\nIt\'s no secret that when it comes to choosing an online shopping platform for your business, the options are endless. From business behemoths such as Magento and Shopify to smaller, more niche contenders, deciding on the software that will be taking your business forward can be intimidating and quite frankly make you want to pull your hair out. Luckily when partnered with an Agency such as Actuate, we help you navigate these difficult decisions by getting to understand you, your business, and it\'s needs, both now and in the foreseeable future. Using our industry knowledge, we\'re able to make reliable recommendations on the best solutions designed to deliver outstanding performance just for you. Enter UK based Aero Commerce, one of the newest additions to the world of eCommerce and already drawing huge praise due to its performance, incredible customer experiences and low total cost of ownership.\r\n\r\nLike all fantastic businesses, Aero Commerce is investing time in creating lasting partnerships with top tier agencies who can utilise their software to its best ability and showcase its power to a broad audience. With this in mind, it was no surprise that last week, Actuate was welcomed by Aero as their latest agency partner after months of meetings and a thorough period of evaluation from our team of experts.\r\n<blockquote class=\"twitter-tweet\">\r\n<p dir=\"ltr\" lang=\"en\">Aero Commerce X Actuate</p>\r\nWe are delighted to welcome <a href=\"https://twitter.com/actuate_agency?ref_src=twsrc%5Etfw\">@actuate_agency</a> to the Aero Agency Partner Program.<a href=\"https://twitter.com/hashtag/ecommerce?src=hash&amp;ref_src=twsrc%5Etfw\">#ecommerce</a> <a href=\"https://twitter.com/hashtag/ecommerceplatform?src=hash&amp;ref_src=twsrc%5Etfw\">#ecommerceplatform</a> <a href=\"https://twitter.com/hashtag/ecommerceagency?src=hash&amp;ref_src=twsrc%5Etfw\">#ecommerceagency</a> <a href=\"https://twitter.com/hashtag/agency?src=hash&amp;ref_src=twsrc%5Etfw\">#agency</a> <a href=\"https://t.co/UP946R1eSu\">pic.twitter.com/UP946R1eSu</a>\r\n\r\n— aerocommerce (@AeroCommerce) <a href=\"https://twitter.com/AeroCommerce/status/1334467621534756865?ref_src=twsrc%5Etfw\">December 3, 2020</a></blockquote>\r\n<script async src=\"https://platform.twitter.com/widgets.js\" charset=\"utf-8\"></script>\r\n\r\nTogether, our partnership with Aero Commerce should enable the award-winning websites that we produce to break new ground and provide the very best investment for our customers now and for the future.\r\n<h3>Aero Commerce</h3>\r\nThe team behind Aero Commerce have a deep background in retail and software development. Designed to be world-leading which means Aero has created an improved experience for agencies, developers, and most importantly, you the retailer and your customers.\r\n\r\nAero themselves state that:\r\n<blockquote>\"With Aero Commerce, you get all the essential features you\'d expect from a modern, powerful e- commerce solution - right out of the box. From SEO and marketing features to security best practice and multi-tier customer support service, you\'re good to go from day one.\r\n\r\nIf you need to expand and customise Aero Commerce, it\'s easy with modules and themes created by our development community - or you can work with one of our partner agencies to create something one-of-a-kind.\"</blockquote>\r\n<h3>Designed &amp; Developed For UK Businesses</h3>\r\nWhen you think of mainstream eCommerce platforms, the list will include the likes of Magento, BigCommerce, Shopify and WooCommerce. The common thread linking these brands is that the focus during their development was America and an American audience. Granted, language packs, modules and extension have been produced to bend these software platforms for a more international audience. Still, issues remain which take time to remedy for UK businesses.\r\n\r\nAero Commerce is a breath of fresh air, designed and developed with the UK market in mind, simplifying the build process and making it easier for customers to understand.\r\n<h3>Benefits For Your Business</h3>\r\nAero\'s modern platform and ideology enable you to deliver a better experience for your users whilst also making things easier and quicker for you and your team. Add to that reduced costs both at launch and during the lifetime of your site, and we\'re sure you\'d agree that Aero Commerce sounds excellent already.\r\n\r\nThe benefits of Aero are endless, however here are some of the things you should expect from your next Actuate website powered by Aero Commerce.\r\n<ul>\r\n 	<li>Lightning fast speeds</li>\r\n 	<li>Better product listings</li>\r\n 	<li>More efficient workflow</li>\r\n 	<li>Quick to perform everyday tasks</li>\r\n 	<li>Efficient integration with offline processes</li>\r\n 	<li>A flexible and scalable solution</li>\r\n 	<li>Reduced costs</li>\r\n 	<li>Caters for complex requirements</li>\r\n 	<li>Increased traffic and transactions</li>\r\n</ul>\r\nFind out how Aero could help reduce your outgoings whilst encouraging more sales and increased visitors to your website by getting in touch with Actuate today.','Aero Commerce x Actuate = A Winning Combination','','publish','open','open','','aero-commerce-x-actuate-a-winning-combination','','','2026-02-15 13:12:09','2026-02-15 13:12:09','',0,'https://actuate.webpreview.co/2020/12/10/aero-commerce-x-actuate-a-winning-combination/',0,'post','',0),(5661,1,'2024-02-05 10:37:59','2024-02-05 10:37:59','','Actuate-x-Aero-scaled','','inherit','open','closed','','actuate-x-aero-scaled','','','2024-02-05 10:37:59','2024-02-05 10:37:59','',5660,'https://actuate.webpreview.co/wp-content/uploads/Actuate-x-Aero-scaled-1.jpg',0,'attachment','image/jpeg',0),(5662,1,'2020-12-31 15:00:03','2020-12-31 15:00:03','<h2>Kick start the new year</h2>\r\nJanuary and February are statistically the slowest months for eCommerce sales around the world, and the United Kingdom is no different. After the busy festive shopping period, retailers feel the hit of dwindling sales as people cut back on spending after indulging in the run-up to Christmas.\r\n\r\nBut what if we told you that it didn\'t have to be this way? Most eCommerce sites have everything already baked into their systems to have a happy start to the year; you must use what you have to your advantage. Treat Q1 as you would any other quarter by continuing your marketing efforts, promoting your site on your social channels and pulling people into your website.\r\n\r\nLet\'s take a look at some of the tactics you can use to help increase January sales and get the year off to a successful start.\r\n<h3>5 Tips For A Successful First Quarter</h3>\r\nHere are Actuate\'s top tips on avoiding the January and February sales slumps and eCommerce\r\neuphoria.\r\n<h4 class=\"list-heading\">Tis The Season</h4>\r\nThe number one rule when it comes to starting the first quarter with a bang is to join in with the festivities. Yes, Christmas is officially over, but it is not necessarily that way in people\'s minds. When people think about January, thoughts focus on sales and bargains, or for somewhere to spend their Christmas money, so use this to your advantage. Do not suddenly stop your marketing activity on 25th December.\r\n\r\nMake sure your storefront is at the forefront of people’s minds, send out newsletters, ramp up your social media activity and consider PPC (Pay Per Click) to nudge people in your direction. Once you have people on your website, utilise CRO (Conversion Rate Optimisation) to encourage more sales and consider tactics designed to drive up the average order value of users to get the most out of people this time of year.\r\n<h4 class=\"list-heading\">Sales Tactics</h4>\r\nThe phrase \'January Sales\' can fill a store owner with dread, after all with January and February being traditionally slow months, the last thing you want is to reduce prices and therefore your profits. Turn your thinking around and use the January Sales as an opportunity to rid yourself of old or slow-moving inventory and to clear room for this year’s next big thing!\r\n\r\nConsider combining deep discount offers with tactics designed to push up the average spend, meaning consumers will be buying a variety of both discounted and non-discounted products to reach a predefined spending threshold and ultimately driving up the profits for you.\r\n<h4 class=\"list-heading\">Turn Returns Into Return Business</h4>\r\nNo business enjoys processing returns and the period directly after the festive rush can be overwhelming with more than your fair share of return requests. Again, shift your way of thinking and see these requests as an opportunity. If a user is returning something that is damaged or broken, suggest a replacement. If the return is simply because an item is unwanted, a duplicate or unsuitable then consider offering an incentive to accept store credit rather than a refund. A great example would be offering an additional 10% in-store credit during January and February turning a £50 return into a £55 in-store voucher instead of a refund. Not only would this keep the money in your business bank account, but it would also promote happiness and loyalty with the customer and could even turn into additional sales when they come to spend their credit.\r\n\r\nFor those customers adamant on a refund, if you have their permission to send them direct marketing campaigns, consider emailing or texting them a code for a discount off their next order, again attempting to bring them back to your store.\r\n<h4 class=\"list-heading\">Make The Most Out Of Marketing</h4>\r\nYes, we\'ve spoken about marketing throughout this post, but that\'s because it\'s so important. Many companies turn off their marketing once they break up for Christmas, which is the worst thing you can do. Capitalise on the season and the reasons people may wish to come to your store and use this to drive sales.\r\n\r\nUtilise the information gleaned during the festive months and send out newsletters to your new consumers, urging them to return and spend. The same can be said about your social channels which should be busy with posts and chatter making you stand out amongst your rivals.\r\nFinally, if you have the budget, consider PPC (Pay Per Click), traditional print advertising and remarketing, all designed to get traffic to your website.\r\n<h4 class=\"list-heading\">The Next Holiday</h4>\r\nFinally, start the ball rolling for the next big holiday in your yearly calendar and remind your customers that they need to start shopping again. From Chinese New Year to Valentine’s Day and even St. Patrick\'s Day, there are plenty of holidays to promote and get people excited about.\r\n\r\nThink new banners, redesigned gift sections and offers or promotions. The year is just beginning and has plenty of opportunities for those willing to grab them.','Avoiding Q1 Sales Slumps at your eCommerce Store','','publish','open','open','','avoiding-q1-sales-slumps-at-your-e-commerce-store','','','2026-02-15 13:10:23','2026-02-15 13:10:23','',0,'https://actuate.webpreview.co/2020/12/31/avoiding-q1-sales-slumps-at-your-e-commerce-store/',3,'post','',0),(5663,1,'2024-02-05 10:38:00','2024-02-05 10:38:00','','Avoiding-Q1-Sales-Slumps-scaled','','inherit','open','closed','','avoiding-q1-sales-slumps-scaled','','','2024-02-05 10:38:00','2024-02-05 10:38:00','',5662,'https://actuate.webpreview.co/wp-content/uploads/Avoiding-Q1-Sales-Slumps-scaled-1.jpg',0,'attachment','image/jpeg',0),(5664,1,'2024-02-05 10:38:01','2024-02-05 10:38:01','','SEO-Jargon-Buster-1-scaled','','inherit','open','closed','','seo-jargon-buster-1-scaled','','','2024-02-05 10:38:01','2024-02-05 10:38:01','',5662,'https://actuate.webpreview.co/wp-content/uploads/SEO-Jargon-Buster-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5665,1,'2021-01-07 09:30:10','2021-01-07 09:30:10','<h2>Understand SEO Basics</h2>                                                                                                                                                                                                                                                                                                                                                                                                         \r\n  <dl>                                                                 \r\n  <dt>Above The Fold</dt>                                                                                                                                                                                                                                                                                                                                                                                                                \r\n  <dd>Content that appears when your website loads without the need for scrolling. It\'s often believed that this content has a high chance of converting as people will always see it compared to content lower down the page which has the potential to be missed due to people clicking away from your site.</dd>                                                                                                                      \r\n\r\n  <dt>Alt Text</dt>\r\n  <dd>Meta Data which you can include in the coding of your website to describe an image. This \'alternative text\' can explain the image to bots or visitors using assistive technologies to view your website. Seen as an essential aspect of SEO for high-quality websites.</dd>\r\n\r\n  <dt>AMP</dt>\r\n  <dd>Accelerated Mobile Pages, a protocol originally created by Google to help webpages load faster. AMP, a basic, stripped back sub-set of HTML is used to serve website information more quickly to mobile users. These AMP pages are often served from third parties such as Google.</dd>\r\n\r\n  <dt>Anchor Text</dt>\r\n  <dd>The visual element of an embedded link within HTML. Often the text a user sees and clicks to visit a link.</dd>\r\n\r\n  <dt>Authoritative Content</dt>\r\n  <dd>Content which offers valuable insight into a topic or subject and is easily understood by a wide variety of people. The depth of the content must be sufficient to explain it to your audience adequately; this means everyday topics people are familiar with are usually shorter than more niche, lesser-known subjects.</dd>\r\n\r\n  <dt>Blog</dt>\r\n  <dd>A section of a website dedicated to supporting articles, news and guides often referred to as \'posts\'. These posts are usually served in reverse-chronological order. Blogs greatly aid in the SEO process if used regularly, and the content which is produced is high quality authoritative.</dd>\r\n\r\n  <dt>Bounce Rate</dt>\r\n  <dd>Quite simply, bounce rate is the term used to analyse the number of visitors to your website which leave before ever clicking into other pages of your site.</dd>\r\n\r\n  <dt>Breadcrumbs</dt>\r\n  <dd>A visual aid allowing site users to see where they are in relation to your website as a whole. This awareness allows a better understanding of your site. Breadcrumbs can also be useful to search engines.</dd>\r\n\r\n  <dt>CTA</dt>\r\n  <dd>Call To Action, a visual cue intended to get a visitor to perform a desired action. CTA\'s can include buttons, links, forms and many other methods.</dd>\r\n\r\n  <dt>Content</dt>\r\n  <dd>The information contained within your site whether it be text, imagery, videos, news, downloads and many more items.</dd>\r\n\r\n  <dt>Conversion</dt>\r\n  <dd>The number of visitors who perform a desired action such as purchasing a product, filling out and submitting a form or getting in contact with you.</dd>\r\n\r\n  <dt>CRO</dt>\r\n  <dd>Conversion Rate Optimisation, the action of increasing the number of visitors on your website who perform a desired action through tweaking of your sites coding, design or a number of on-page elements.</dd>\r\n\r\n  <dt>Duplicate Content</dt>\r\n  <dd>Content which is copied from either an external source or another page on your website. Duplicate content negatively impacts your SEO ranking with search engines.</dd>\r\n\r\n  <dt>Evergreen Content</dt>\r\n  <dd>Content which is relevant all year round and doesn\'t have a predefined end of life date. Evergreen content is usually maintained and kept up-to-date to help in this goal.</dd>\r\n\r\n  <dt>Google Analytics</dt>\r\n  <dd>A free tool provided by Google which allows you to embed a small piece of code within your website in return for valuable insights on your websites traffic.</dd>\r\n\r\n  <dt>Heading Tags</dt>\r\n  <dd>HTML formatting which provides titles to different sections of content on a website. Heading Tags are categorised from H1 to H6 with the former featuring more prominently in the hierarchy of a site. Header tags should be nested appropriately and in order and contain relevant information to aid users when reading your website. When done correctly will help to influence the SEO for your website.</dd>\r\n  </dl>\r\n','SEO Jargon Buster (Additions)','','publish','open','open','','seo-jargon-buster-additions','','','2026-02-15 13:09:18','2026-02-15 13:09:18','',0,'https://actuate.webpreview.co/2021/01/07/seo-jargon-buster-additions/',2,'post','',0),(5666,1,'2024-02-05 10:38:02','2024-02-05 10:38:02','','SEO-Jargon-Buster-1-1-scaled','','inherit','open','closed','','seo-jargon-buster-1-1-scaled','','','2024-02-05 10:38:02','2024-02-05 10:38:02','',5665,'https://actuate.webpreview.co/wp-content/uploads/SEO-Jargon-Buster-1-1-scaled-1.jpg',0,'attachment','image/jpeg',0),(5667,1,'2021-01-13 09:30:46','2021-01-13 09:30:46','<h2>Deepen Your SEO Knowledge</h2>                                                                                                                                                                                                                                                                                                                                                                                                     \r\n  <dl>                                   \r\n  <dt>Homepage or Home Page</dt>                                                                                                                                                                                                                                                                                                                                                                                                         \r\n  <dd>The index page of a website which is the initial page seen when visiting the domain name of a website without any additional paths or query strings.</dd>                                                                                                                                                                                                                                                                          \r\n\r\n  <dt>HTTPS</dt>\r\n  <dd>Hypertext Transfer Protocol Secure, the secure protocol for transferring data from one point to another over the internet. HTTPS is the secure version of HTTP and means if it is in use that hackers are unable to intercept communications between your browser and the website you are using.</dd>\r\n\r\n  <dt>Impressions</dt>\r\n  <dd>The number of times an advertisement is displayed either to a real human visitor or to bots and other software accessing the site. Impressions are non-unique meaning one person refreshing a page 20 times can cause 20 advert impressions.</dd>\r\n\r\n  <dt>Keyword or Keyphrase</dt>\r\n  <dd>A targeted word or phrase which is deemed of \'high value\' or high importance to a website. Users of search engines use keywords to indicate which type of website they are looking for, by targeting these keywords by using them in your content you may receive a higher position for them on a search engines index.</dd>\r\n\r\n  <dt>Keyword Research</dt>\r\n  <dd>The action of researching which terms are used by your target audience when looking for your product or service on a search engine. Keyword Research can take the form of manual face-to-face research in such settings as focus groups as well as online using tools and data provided by search engines like Google and Bing.</dd>\r\n\r\n  <dt>Keyword Stuffing</dt>\r\n  <dd>The action of cramming keywords into your website content with the sole intention to deceive search engines and improve your ranking for these words. Seen as a black hat form of SEO and has the ability to get your website removed from a search engines index.</dd>\r\n\r\n  <dt>Landing Page</dt>\r\n  <dd>A page designed for a single purpose such as getting a visitor to click on a link, download a document or fill out a form. Landing pages are often used to provide highly targeted information to consumers clicking on PPC (Pay Per Click) links within a search engine.</dd>\r\n\r\n  <dt>Link Building</dt>\r\n  <dd>The process of generating links to your website or your own content from third-party websites. Links play a large part in the ranking of your website with search engines, so generating high-quality inbound links can help boost your position over time.</dd>\r\n\r\n  <dt>Load Speed</dt>\r\n  <dd>The time taken for your page to fully load and be visible to a user. Page loading speed is a ranking indicator with many search engines, and slow loading pages can be penalised by search engines.</dd>\r\n\r\n  <dt>NoFollow</dt>\r\n  <dd>NoFollow is a protocol implemented by search engines which allow a webmaster to indicate which links on a page should be following by a search engine robot. Links that are marked with the NoFollow tag do not receive \'Link Juice\' - a boost in search ranking.</dd>\r\n\r\n  <dt>NoIndex</dt>\r\n  <dd>Much like the NoFollow tag, the NoIndex protocol allows a webmaster to indicate which links should be indexed (linked to) by a search engine and which should be hidden from its results. Pages with little value to users or pages which contain duplicate content are often marked with NoIndex tags.</dd>\r\n\r\n  <dt>Responsive</dt>\r\n  <dd>A responsive site is a website which reacts to the size of a users screen or browser window making it compatible with a whole host of devices from smartphones to tablets and desktop computers. Responsive websites also rank better with search engines and help to increase conversions due to their better usability.</dd>\r\n\r\n  <dt>SPAM</dt>\r\n  <dd>The term used by many to indicate unwanted or unsolicited marketing materials including, but not limited to email and telephone communications. Websites, in general, can also be referred to as spammy, often meaning they include black hat SEO techniques, misleading links and low-quality content.</dd>\r\n  </dl>\r\n','SEO Jargon Buster (Additions) Part 2','','publish','open','open','','seo-jargon-buster-additions-part-2','','','2026-02-15 13:05:02','2026-02-15 13:05:02','',0,'https://actuate.webpreview.co/2021/01/13/seo-jargon-buster-additions-part-2/',0,'post','',0),(5668,1,'2024-02-05 10:38:03','2024-02-05 10:38:03','','SEO-Jargon-Buster-2-scaled','','inherit','open','closed','','seo-jargon-buster-2-scaled','','','2024-02-05 10:38:03','2024-02-05 10:38:03','',5667,'https://actuate.webpreview.co/wp-content/uploads/SEO-Jargon-Buster-2-scaled-1.jpg',0,'attachment','image/jpeg',0),(5669,1,'2021-01-12 12:02:01','2021-01-12 12:02:01','<h2>From cats to hamburgers and hugs to paperclips...</h2>\r\n  <p>...there is a day of the year for all of them! So when it comes to creating content for your social media accounts, company blog or website, don\'t stress and worry about the subject matter, take a look at Actuate\'s free social media calendar for 2021 and start getting creative.</p>\r\n\r\n  <p>For those looking for even more ideas, the Internet is full of many more days of the year, celebrating all manner of things.</p>\r\n\r\n  <h3>January 2021</h3>\r\n  <dl>\r\n  <dt>1st New Year\'s Day</dt>\r\n  <dd>Start the New Year as you mean to go on with a fresh start to your social media marketing.</dd>\r\n\r\n  <dt>4th Trivia Day</dt>\r\n  <dd>Share facts and trivia about your company, industry or the products you sell.</dd>\r\n\r\n  <dt>14th Dress Up Your Pet Day</dt>\r\n  <dd>Everyone loves a cute pet picture, so dress up your office pet and prepare to melt the hearts of your social media followers.</dd>\r\n\r\n  <dt>27th Chocolate Cake Day</dt>\r\n  <dd>There is nothing like a slice of chocolate cake to appeal to people and their stomach!</dd>\r\n\r\n  <dt>29th Fun At Work Day</dt>\r\n  <dd>Fun and work, yes, it is possible! Showcase the lighter side of your business with a funny photo or story.</dd>\r\n  </dl>\r\n\r\n  <h3>February 2021</h3>\r\n  <dl>\r\n  <dt>4th World Cancer Day</dt>\r\n  <dd>Take the time to show that your company supports this day dedicated to raising awareness about cancer, its prevention and treatment.</dd>\r\n\r\n  <dt>14th Valentine\'s Day</dt>\r\n  <dd>Add a little love to your website to promote St. Valentine\'s Day, the national holiday spreading love and affection to those we love.</dd>\r\n\r\n  <dt>16th Shrove Tuesday (Pancake Day)</dt>\r\n  <dd>You\'d be \'flippin\' mad to forget this popular yearly event which helps fill kitchens up and down the country with plastic lemons!</dd>\r\n\r\n  <dt>20th Love Your Pet Day</dt>\r\n  <dd>Pet photos at the ready to make all of your followers go aww, an excellent excuse for some cuteness.</dd>\r\n\r\n  <dt>24th Pink Day</dt>\r\n  <dd>Turn your social media accounts pink to raise awareness of bullying and show your support for those in this unfortunate situation.</dd>\r\n  </dl>\r\n\r\n  <h3>March 2021</h3>\r\n  <dl>\r\n  <dt>4th World Book Day</dt>\r\n  <dd>World Book Day aims to change lives through a love of books and shared reading, why not get involved and show off your teams\' favourite reads?</dd>\r\n\r\n  <dt>8th International Women\'s Day</dt>\r\n  <dd>Champion women\'s rights and celebrate the social, economic, cultural and political achievements of women worldwide.</dd>\r\n\r\n  <dt>17th St. Patrick\'s Day</dt>\r\n  <dd>Turn your profile green and celebrate this national day of Ireland for Saint Patrick, the foremost patron saint of Ireland.</dd>\r\n\r\n  <dt>19th Red Nose Day</dt>\r\n  <dd>Show what your office is doing to support Comic Relief and help the fight to end child poverty.</dd>\r\n\r\n  <dt>20th First Day of Spring</dt>\r\n  <dd>Share your excitement for the first day of spring when the weather starts to get warmer and trees begin to regain their leaves.</dd>\r\n\r\n  <dt>28th Daylight Savings</dt>\r\n  <dd>Spring forward, fall back... Yes, it\'s that time of the year when we all lose 1 hour of sleep but get to welcome British Summer Time!</dd>\r\n  </dl>\r\n\r\n  <h3>April 2021</h3>\r\n  <dl>\r\n  <dt>1st April Fools Day</dt>\r\n  <dd>Get ready to announce your latest breakthrough in time-travel or that your team has been replaced by your new ACME Roboworker (Model 3000)! Yes, it\'s time for April Fools Day.</dd>\r\n\r\n  <dt>2nd World Autism Awareness Day</dt>\r\n  <dd>Shine a spotlight on the hurdles faced by people living with autism and do your bit to show you support.</dd>\r\n\r\n  <dt>4th Easter</dt>\r\n  <dd>Hide eggs throughout your website, promote an Easter egg hunt for your followers, or dress Dave up as a giant bunny! The fun you can have is endless.</dd>\r\n\r\n  <dt>11th Pet Day</dt>\r\n  <dd>It\'s time for a full-on cuteness offensive as you welcome Pet Day, the perfect day to fill your timeline with cute and cuddly images of all things furry.</dd>\r\n\r\n  <dt>22nd Earth Day</dt>\r\n  <dd>Champion environmental issues and even consider making a small environmental change in your office to show your support for this fantastic movement.</dd>\r\n  </dl>\r\n\r\n  <h3>May 2021</h3>\r\n  <dl>\r\n  <dt>1st May Day</dt>\r\n  <dd>The ancient festival of spring synonymous with dance, singing and CAKE... Need we say more?</dd>\r\n\r\n  <dt>2nd Baby Day</dt>\r\n  <dd>Not that we need a special day to celebrate these bundles of joy, but it is a great excuse to go googoo for babies.</dd>\r\n\r\n  <dt>10th Mother\'s Day</dt>\r\n  <dd>Celebrate the most important humans of all, our mums and a great reason to promote suitable gifts.</dd>\r\n\r\n  <dt>17th International Day Against Homophobia, Transphobia and Biphobia</dt>\r\n  <dd>Break out your rainbows and fight for the rights of the LGBTQ+ community.</dd>\r\n\r\n  <dt>20th World Bee Day</dt>\r\n  <dd>Get your social channels buzzing for World Bee Day in celebration of these cute little pollinators.</dd>\r\n\r\n  <dt>28th Hamburger Day</dt>\r\n  <dd>Does the office need an excuse to order in or eat out at your local gourmet burger joint? We are sure it\'s classed as teambuilding.</dd>\r\n  </dl>\r\n\r\n  <h3>June 2021</h3>\r\n  <dl>\r\n  <dt>5th World Environment Day</dt>\r\n  <dd>Organised by the United Nations, World Environment Day encourages awareness and protection of our environment.</dd>\r\n\r\n  <dt>6th Cancer Survivor\'s Day</dt>\r\n  <dd>Most people know someone who has been touched by this awful disease, but more people are surviving, and that\'s something to celebrate.</dd>\r\n\r\n  <dt>20th Father\'s Day</dt>\r\n  <dd>Father\'s day is another prime time of the year to promote gifts for dads and help to boost your sales.</dd>\r\n\r\n  <dt>21st First Day of Summer</dt>\r\n  <dd>Defined by the Earth\'s axis and orbit around the Sun, the first day of summer (astronomical summer) is a great time to start your summer promotions.</dd>\r\n\r\n  <dt>28th Logistics Day</dt>\r\n  <dd>Logistics Day, the perfect time to talk about the speedy and excellent delivery service your company offers.</dd>\r\n\r\n  <dt>30th Social Media Day</dt>\r\n  <dd>If you can\'t make a fuss and connect with your followers on Social Media Day, then maybe you should look at outsourcing your social media to a company like us here at Actuate!</dd>\r\n  </dl>\r\n\r\n  <h3>July 2021</h3>\r\n  <dl>\r\n  <dt>1st Joke Day</dt>\r\n  <dd>Make someone laugh or smile on what should be one of the funniest days of the year.</dd>\r\n\r\n  <dt>17th World Emoji Day</dt>\r\n  <dd>។៕៖ៗ៘៙ᩢᩣᩤⶡⶢⶣⶤⶥሀሁ</dd>\r\n\r\n  <dt>25th Parents\' Day</dt>\r\n  <dd>Make sure you promote parents\' day and the gifts that can help show they are loved and thought fondly of.</dd>\r\n\r\n  <dt>26th Aunt and Uncle Day</dt>\r\n  <dd>Following on nicely from Parent\'s Day, the reasons keep coming to promote gifts and more sales for your shop.</dd>\r\n\r\n  <dt>30th Friendship Day</dt>\r\n  <dd>Designed to celebrate friendship and a happy and positive day to work into your social calendar.</dd>\r\n  </dl>\r\n\r\n  <h3>August 2021</h3>\r\n  <dl>\r\n  <dt>5th Blogger Day</dt>\r\n  <dd>Make sure your blog is up to date with the perfect excuse to write a post... Blogger Day.</dd>\r\n\r\n  <dt>5th National Relaxation Day</dt>\r\n  <dd>Encourage your followers to treat and pamper themselves for National Relaxation Day.</dd>\r\n\r\n  <dt>16th National Tell a Joke Day</dt>\r\n  <dd>More jokes abound with National Tell a Joke Day!</dd>\r\n  </dl>\r\n\r\n  <h3>September 2021</h3>\r\n  <dl>\r\n  <dt>5th International Day of Charity</dt>\r\n  <dd>The title says it all: show your business\'s caring side by supporting this fantastic day and showcasing your work within the community.</dd>\r\n\r\n  <dt>19th Talk Like A Pirate Day</dt>\r\n  <dd>Ahoy, \'ave some fun wit\' Talk Like A Pirate Day \'n why nah even dress fer th\' occasion.</dd>\r\n\r\n  <dt>21st International Day of Peace</dt>\r\n  <dd>A United Nations sanctioned holiday, also known as World Peace Day intended to promote peace and harmony worldwide.</dd>\r\n\r\n  <dt>22nd Business Women\'s Day</dt>\r\n  <dd>Shout about the amazing women who work for your company and perhaps encourage them to write a guest blog article about an average day for them within your organisation.</dd>\r\n  </dl>\r\n\r\n  <h3>October 2021</h3>\r\n  <dl>\r\n  <dt>1st World Vegetarian Day</dt>\r\n  <dd>With more and more people turning veggie, this is your perfect opportunity to promote vegetarian and even vegan products to your audience.</dd>\r\n\r\n  <dt>15th World Students\' Day</dt>\r\n  <dd>Consider offering students a discount to promote World Students Day across your website.</dd>\r\n\r\n  <dt>31st Halloween</dt>\r\n  <dd>Celebrate all things spooky for Halloween.</dd>\r\n  </dl>\r\n\r\n  <h3>November 2021</h3>\r\n  <dl>\r\n  <dt>13th World Kindness Day</dt>\r\n  <dd>Another day for spreading positivity around the world which you should grasp and work into your marketing activities.</dd>\r\n\r\n  <dt>25th Thanksgiving</dt>\r\n  <dd>Not a UK holiday, but with a large American community now living in the UK, it\'s still worth keeping in mind as a reason for great promotions and fun.</dd>\r\n\r\n  <dt>27th Small Business Saturday</dt>\r\n  <dd>Get online and promote yourself on one of the best days of the year to encourage people to shop locally.</dd>\r\n  </dl>\r\n\r\n  <h3>December 2021</h3>\r\n  <dl>\r\n  <dt>21st First Day of Winter</dt>\r\n  <dd>Although your company Christmas celebrations will be well and truly underway, the first day of winter is still worth mentioning.</dd>\r\n\r\n  <dt>24th Christmas Eve</dt>\r\n  <dd>Promote last-minute gift card sales up until Christmas Eve and then get ready for the sales.</dd>\r\n\r\n  <dt>25th Christmas Day</dt>\r\n  <dd>Show your human side and wish your followers a very Merry Christmas from your entire team.</dd>\r\n\r\n  <dt>26th Boxing Day</dt>\r\n  <dd>Did someone say SALES?</dd>\r\n\r\n  <dt>31st New Year\'s Eve</dt>\r\n  <dd>Time to break out the bubbly and welcome in the New Year and even more sales.</dd>\r\n  </dl>\r\n','Free Social Media Content Calendar for 2021','','publish','open','open','','free-social-media-content-calendar-for-2021','','','2026-02-15 13:08:09','2026-02-15 13:08:09','',0,'https://actuate.webpreview.co/2021/01/12/free-social-media-content-calendar-for-2021/',10,'post','',0),(5670,1,'2024-02-05 10:38:04','2024-02-05 10:38:04','','Social-Media-Content-Calendar-scaled','','inherit','open','closed','','social-media-content-calendar-scaled','','','2024-02-05 10:38:04','2024-02-05 10:38:04','',5669,'https://actuate.webpreview.co/wp-content/uploads/Social-Media-Content-Calendar-scaled-1.jpg',0,'attachment','image/jpeg',0),(5671,1,'2021-01-18 12:08:43','2021-01-18 12:08:43','We\'re heading into a lockdown Valentine\'s Day because unfortunately not only LOVE is in the air! For eCommerce sites, there is a silver lining with couples looking for Valentine\'s Day gifts online instead of heading to the supermarkets. But what can you do to help nudge shoppers in the right direction and increase conversion rates on your website this year?\n<h2>Theme Your Website</h2>\nVisit one of the many popular online retailers during the run-up to Valentine\'s Day, and you\'ll see that the design and theming of their site exudes love and sensuality. The aim? To connect with you and increase their sales. Whatever your choice of eCommerce platform, you can do the same and transform your site in the name of love.\n\nIf you don\'t have the budget for a full site transformation, with the addition of beautifully designed banners and a few select images, you can achieve a similar customer experience.\n<h2>Gift Messages &amp; Gift Wrapping</h2>\nWe know lockdown is here for a while, so put changes in place now that you can use for holidays such as Valentine\'s Day. If your eCommerce shop doesn\'t currently allow you to up-sell gift wrapping services or the ability for gift messages to be written by your customers, get these features added straight away! Again these facilities not only help you increase order values, but they also fill the needs of a lockdown Valentine\'s Day. Be the trendsetter in your industry.\n\nYou could even offer anonymous gift delivery to help keep the mystery alive for your customers.\n<h2>Consider Time-Sensitive Offers</h2>\nUrgency increases conversion rates, so consider daily tile-sensitive offers on the run-up to Valentine\'s Day. Daily offerings give you something to \"announce\" on social platforms and keep customers returning day after day, so they don\'t miss out. The urgency created by the time-sensitive nature of the offers then nudges people into the buying process. It\'s a win-win situation.\n\nYou can add further urgency by including a countdown with each promotion or listing the number of remaining items in stock.\n<h2>Valentine\'s Day Landing Page</h2>\nA landing page can be described simply as a page with a purpose; that purpose can vary from site to site. For eCommerce sites a landing page promoting a specific holiday like Valentine\'s Day, the objective is usually to promote Valentine\'s related offers and products. Populated with related imagery, text, banners and products, these landing pages are the perfect way to attract new business.\n\nOnce a landing page has been created and set live, you can often leave them to their own devices year-round to help bring in customers searching for related keywords on search engines such as  Google. They can also link to PPC (Pay Per Click) campaigns as an extremely relevant landing page which should improve conversions.\n<h2>Valentine\'s Day Newsletter Marketing</h2>\nA marketing vector often overlooked are email newsletters, these simple and cost effect communications help attract repeat business from those happy customers who have purchased from you before. With lots of email marketing platforms to choose from, Actuate can help you select the correct solution for your business and connect them to your website for seamless operation. Templates and full campaigns can also be created and coded to catch your subscriber’s eye.\n\nPreparing your eCommerce website for Valentine\'s Day doesn\'t have to be complicated. You can action many of the ideas presented in this article yourself or with the help of an agency such as Actuate. Depending on your niche, there are many other marketing ideas that can enhance your sales, so why not pick up the phone and give Actuate a call today and see what can be done especially for you.','Your eCommerce Guide to Valentine\'s Day','','publish','open','open','','your-e-commerce-guide-to-valentines-day','','','2024-06-10 11:03:39','2024-06-10 10:03:39','',0,'https://actuate.webpreview.co/2021/01/18/your-e-commerce-guide-to-valentines-day/',9,'post','',0),(5672,1,'2024-02-05 10:38:05','2024-02-05 10:38:05','','Ecomm-Valentines-Day-scaled','','inherit','open','closed','','ecomm-valentines-day-scaled','','','2024-02-05 10:38:05','2024-02-05 10:38:05','',5671,'https://actuate.webpreview.co/wp-content/uploads/Ecomm-Valentines-Day-scaled-1.jpg',0,'attachment','image/jpeg',0),