<h3>The Problem.</h3>
The new website was intentionally built with a future-oriented mindset to set the organisation up for long-term growth goals. These initiatives focused on broadening their market penetration and improving their digital capabilities. One significant area of focus was to allow the direct selling of products online to builders' merchants and specialist trade manufacturers, which was also a way to attract new business markets and increase overall sales volume.

To do so, we optimised the site to facilitate the purchasing process, making it faster and easier for a larger pool of customers. Its main purpose was to allow the diverse needs of this wider audience to be met, by making product discovery, order placement and payment easy, and enabling future scalability of the business as it grows and develops.