<strong>Magento is one of the most popular eCommerce software applications, thanks to its wide range of excellent features. However, there is a lot of false information out there about Magento and how it works. There are quite a few myths that have been perpetuated which are simply not true. Here are some of the incorrect myths about Magento and the truth behind them.</strong>
<h3>Magento Offers Very Limited Customer Support</h3>
This is a myth, because Magento does offer professional support with its enterprise paid editions. It is available 24/7 via a number of different communication channels. Also, even if you don’t go for Magento paid options, you can get support from the community members in the online forums. The Magento community is huge and is one of the largest and most responsive in the eCommerce industry.
<h3>Magento Doesn’t Require Coding Experience</h3>
Magento is built on the Zend framework, which is easy to handle if you have the technical skills. The source code can be modified, but the system itself is quite complex and the code needs to be edited. This will make customising the code very time and resource consuming. So the answer is that Magento can be customised, but the user should be a PHP expert and should at least be familiar with the Zend framework.
<h3>Magento is Only Suitable for Large Businesses</h3>
This is one of the major myths that is perpetuated about Magento and how it works. The Magento program offers wide scalability, so you can use it for anything from a small shop to a large business and get a great result each time. Although the platform requires you to have technical skills in order to customise it, Magento will contribute to boosting the sales factor of your eCommerce platform.
<h3>Magento is Free</h3>
Many people think that Magento is a free product and are surprised to find a pricing page on the Magento website. However, Magento offers both a free and paid edition. The free version lacks some support and advanced features, but it covers the minimal basics that you will need. If you want additional features, you will need to purchase extensions.

These are just a few of the myths that are perpetuated about Magento, so that you can have a better understanding of this online ecommerce platform and how it works.